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    Choosing the Heart Mark

    The Heart Mark is a guideline and incentive for shoppers to instantly identify heart healthy products on the shelf. The brand is most recognisable on Flora, Sea Harvest and I&J products, but there are others.

    These products are:


    • Lower in cholesterol
    • Lower in saturated fat
    • Lower in sodium (salt)
    • Higher in fibre
    • Lower in added sugar

    The Heart Mark logo confirms two things:

    • Products meet stringent nutritional standards set by the Heart and Stroke Foundation SA
    • Products have undergone independent testing by a reputable laboratory

    Categories of Heart Mark products


    • Miscellaneous
    • Cereal & Cereal Products
    • Seafood
    • Meat & Meat Products (including poultry)
    • Eggs
    • Plant-based meat alternatives (vegetarian) including Soya
    • Vegetables
    • Fruit
    • Legumes, Nuts & Seeds
    • Fats, Oils & related products
    • Milk & other dairy products

    Go to www.heartmark.co.za to view all the Heart Mark approved products.

    If you are a business and would like to have your product/s Heart Mark approved, contact the Heart Mark team on +27 (0) 21 447 4222. Heart Mark offers a Restaurant Programme as well.

    For free nutritional advice, contact a dietician on the Heart Mark Diet Line on 0860 223 222.

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