“Our ongoing success with Pharmaplan stems from solid relationships and mutual trust established over three years of dedicated service. We welcome Pharmaplan's launch of Escapelle across our multi-dimensional advertising platforms,” says JD Henderson, X/procure®'s Sales and Marketing Director.
Pharmaplan's Business Unit Manager, Helen Pemberton says, “It was essential that pharmacists were aware of, and anticipated the launch of Escapelle - and it has been great to hit the ground running. X/procure®'s ability to provide high impact in terms of creating the awareness enabled our launch to the market.”
The mediums used to advertise Escapelle to pharmacists include X/procure®'s versatile screensavers, announcement screens, banner adverts, message services and unique intervention advert. “The intervention platform allows advertisers to ‘intervene' with their product when a pharmacist is ordering a competitive product in the same category,” explains JD.
Chirene Campbell
T+27 11 234 6520
