PwC, Viacom, Channel One Russia team up at MIPCOM 2011

Marcel Fenez, global leader entertainment & media at Pricewaterhouse-Coopers, will present the annual PwC Global Entertainment & Media Outlook at MIPCOM, outlining forecasts in the media and leisure industries. This much-anticipated industry report will be followed by interviews conducted by Marcel Fenez with Robert Bakish, president and CEO of Viacom International Media Networks and Konstantin Ernst, CEO of Channel One Russia.

The executives will share their thoughts on the digital migration of the global entertainment industry and their outlook for the next five years.

Accessing premium content

"This is the golden age for consumers, who've never had it so good when it comes to accessing premium content (often for free) over multiple devices," notes Marcel Fenez. "And the migration to digital has continued to accelerate due largely to the device revolution. Entertainment & Media (E&M) CEOs are having to adapt their business models to capture the shifting nature of consumer demand. But the bottom line is that in order to continue to create the quality content demanded by consumers, someone has to pay. Two companies who are addressing these issues in this extremely competitive and fast moving industry sector are Viacom International Media Networks and Channel One Russia and we'll hear how they are harnessing and handling the challenges while keeping their eyes firmly on the bottom line."

For more information on MIPCOM, go to http://www.mipworld.com/mipcom/.