Themes for Inma World Congress of News Media announced

The Inma World Congress of News Media will take place at the Mead Center for American Theater in Washington, D.C. Image credit: Inma website.

The Inma World Congress is the association’s signature event, bringing together the top executives from the leading news media companies in 40+ countries to discuss business strategy — with an intense focus on audience, revenue, and brand.

Over the holidays, the organisers pushed live Inma’s primary areas of focus:

1. Strategy and vision

• The emerging value of news brands
• Alternative business models and value drivers
• Differentiating journalism in the era of “fake news”

2. The economics of content

• Content economics and the hierarchy behind revenue levers
• Freemium, meter, and hybrid models: what’s working and not working
• Pay and stay: consumer engagement best practices

3. Product and tech

• The emerging role of smart data and AI
• Video strategies: global revolution vs. local bust?
• What’s next in mobile beyond the smartphone?

4. New experiences in advertising

• Marketing services and the new media value proposition
• An advertising tour de force: native + programmatic + print

Early registration deadline is 31 January 2018, and group registrations are available to Inma corporate members. Click here to register.