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GLOBAL

New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

SWITZERLAND

Are your social media efforts worthwhile?

LAUSANNE, SWITZERLAND: Does the number of friends you have on Facebook make a difference in your personal life? How about LinkedIn for your professional life? In a world where our digital attention spans are regularly overwhelmed by information, is social media really worth it?

31 Aug 2010