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Ireland/Davenport 'unskippable' at Bookmarks Awards 2015 - Ireland/Davenport
Ireland/Davenport 'unskippable' at Bookmarks Awards 2015

Ireland Davenport have made a huge 'play' in the digital space by taking home two silvers and a bronze at the seventh edition of the Bookmarks Awards held in Newtown. The IAB Bookmarks Awards honours those individuals, agencies and brands that have achieved excellence in digital creative work and execution.

Issued by Ireland/Davenport 3 Mar 2015 12:04

Women learn the importance of investing emotionally in their families and making their house a home - Universal Church of the Kingdom of God
Women learn the importance of investing emotionally in their families and making their house a home

Continuing the theme of encouraging women to review their lives and empowering them to make changes where necessary to improve their situations, the fourth meeting of Godllywood's 12 Parts of Me programme, unveiled the secret of creating a safe place of refuge where people can be restored and rebuilt in preparation for life's challenges.

Issued by Universal Church of the Kingdom of God 2 Mar 2015 12:57

[Design Indaba 2015] Reinventing the wheel and other stories
[Design Indaba 2015] Reinventing the wheel and other stories

As the 20th annual Design Indaba Conference gets underway at Cape Town's CTICC, Terry Levin unpacks some of the infinitely inspiring insights presented by the world's leading global thinkers, doers and change-makers.

By Terry Levin 27 Feb 2015 10:15

Introducing the outside-in customer experience
Introducing the outside-in customer experience

If your idea of offering good customer experience is based on the 4-star rating you just received, you may be in for a surprise, says Qaalfa Dibeehi, Forrester Research's Customer Experience lead for the EMEA region...

By Leigh Andrews 27 Feb 2015 08:00

Public Ideas conference at the IAB Summit 2015 - Public-Ideas
Public Ideas conference at the IAB Summit 2015

Last Thursday, 19 February, Public-Ideas had the pleasure of organising a think-tank session during the annual IAB Bookmark Awards. Our South African team, Antoine Paillusseau and Mahalia Failali, with Jon Attwell - Managing Partner at Sprout - presented key information on affiliate marketing through case studies of major South African websites: Superbalist and Clickncompare. They went through the different strategies and best practices to implement and follow when launching both a sales increase and a lead generation campaign.

Issued by Public-Ideas 26 Feb 2015 11:30

Amanda Sevasti
Hiring for social media

A social media professional must be clever, sharp, accurate and skilled at relationship-building. They are a copywriter, PR executive, brand ambassador, customer care agent, account manager, strategist, media planner - all in the space of an hour.

By Amanda Sevasti, Issued by NATIVE VML 25 Feb 2015 13:29

Is South Africa ready for B2B e-commerce? - Digital Planet
Is South Africa ready for B2B e-commerce?

E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.

By Neil Watson, Issued by Digital Planet 25 Feb 2015 09:14

Secrets to improve your email marketing success rate
Secrets to improve your email marketing success rate

Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

By Leigh Andrews 25 Feb 2015 08:00

Magnetic Storm launches new brand campaign - Magnetic Storm
Magnetic Storm launches new brand campaign

Magnetic Storm has launched its newest brand campaign to highlight its high quality standards, the full event spectrum it offers, and key milestones as a pioneer in the event industry within the Eastern Cape.

Issued by Magnetic Storm 24 Feb 2015 12:40

Simplicity is really complicated - The Mouse that Roared
Simplicity is really complicated

Some of the best-loved advertising campaigns in the world have been the simplest.

By Kevin Kleynhans, Issued by The Mouse that Roared 24 Feb 2015 11:22

Digital Planet Summit 2014 - Tungsten
Digital Planet Summit 2014

Tungsten produced a stunning event and conference for the Digital Planet internal staff at Kievits Kroon Country Estate, for their summit, including their conference, and internal talent show, alongside a night of festivities. Tungsten created their own staging and show, furthering Tungsten's ability to design and execute stunning well-managed, fun and exciting events. Digital Planet is one of South Africa's largest e-commerce companies.

Issued by Tungsten 15 Oct 2014 12:48

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour.

By Estiaan Robbetze 26 Aug 2014 09:51

Why customer satisfaction surveys are important
Why customer satisfaction surveys are important

"A satisfied customer is the best business strategy of all." These words, by the acclaimed business author, speaker and former management professor, Dr. Michael LeBoeuf, mean that by ensuring that your customers are happy the first time they conduct business with you, you will make sure that they return to your company or use your service again; even referring their friends and relatives and thereby providing your business with invaluable amounts of advertising - for free.

By Louise Robinson 2 May 2014 13:53

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