Grey Africa has welcomed two new PR interns to the team.
Grey 1 day ago
Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to growing and developing ITM's strategic and implementation services to benefit brands and the OOH sector as a whole.
Jessica Tennant 2 days ago
The client-agency dynamic is an interesting one - a relationship that needs to be fluid, high-energy, transparent and built on trust. Yet so often it's circumspect and overshadowed by a lack of respect, scepticism and unrealistic expectations. In a world that revolves around things as abstract as brands, perceptions and ideas, and where judgments are largely subjective, relationships are bound to be volatile and even emotionally charged.
The annual Apex Awards, hosted by the Association for Communication and Advertising (ACA), recognise and celebrate communications campaigns' performance excellence that have contributed tangibly to client's business and bottom line.
19 May 2017
Millennials, born between 1980 and 2000, have exceptional trendsetting power and businesses the world over are competing to capture their attention and a share of their wallets.
Lauren Hartzenberg 18 May 2017
The research industry was 'the ma'n over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction.
Leigh Andrews 18 May 2017
Following widespread industry support for the Marketing Association of SA (MA(SA)), the Advertising Media Forum (AMF) and ACA, Saarf will be replaced by the new Marketing Research Foundation (MRF).
17 May 2017
Freelance creatives looking to get an edge in the job market are the focus of an upcoming session from The Southern African Freelancers' Association (SAFREA) at Madex in Johannesburg.
SAFREA 15 May 2017
Twelve keynote presentations, two heated panel discussions, plenty of networking platforms and learning content all packed into one exhilarating day at the White Space in Salt River, Cape Town.
IMC Conference 14 Mar 2017
The Southern African Freelancers' Association (SAFREA) has released groundbreaking research into the local freelance economy with the 2016 SA Freelance Media Industry and Rates Report.
SAFREA 25 Jan 2017