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BizTrends 2018

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Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 1 day ago

Save time by getting all your answers...
Save time by getting all your answers...

Get all your answers by typing just one address...

Issued by AfriGIS 1 day ago

The integrated platform that's changing the way businesses work
The integrated platform that's changing the way businesses work

Businesses need to obtain and manage customers, efficiently perform multiple processes and tasks, collaborate as a united team and analyse their company data. But there are few, if any, apps that truly offer an integrated and cost-effective solution to do just this...

Issued by Yreeka 2 days ago

18 reasons why...
18 reasons why...

You should be getting True Location from Vicinity Media...

Issued by Vicinity Media 14 Feb 2018

A fresh start: Conversion and migration in style and sophistication
A fresh start: Conversion and migration in style and sophistication

People are fast becoming digital citizens, and Kwenta Media is not far behind. The publishing house has moved its popular publication, known for its groundbreaking content, Essays Of Africa, to a world of augmented reality...

Issued by Kwenta Marketing 13 Feb 2018

How retailers and shopping centres can take advantage of the newly launched WhatsApp business app
How retailers and shopping centres can take advantage of the newly launched WhatsApp business app

Customers want the extra attention... and frankly, they deserve it...

Issued by Lemok Group 13 Feb 2018

Book the only internationally recognised qualification in mobile marketing with Boo-Yah!
Book the only internationally recognised qualification in mobile marketing with Boo-Yah!

Join Boo-Yah! and The Connected Marketer in May 2018 for the only industry-accredited professional qualification in mobile marketing.

Issued by Boo-Yah! 5 Feb 2018

Mobile app fatigue - what is it and what can you do about it?
Mobile app fatigue - what is it and what can you do about it?

Eight years after the global "app-splosion", even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, "app-fatigue" is now a thing...

By Lynette Hundermark 1 Feb 2018

Don't neglect the B side while the A side is playing
Don't neglect the B side while the A side is playing

Mike Laws touch on how voice and text-based mobile communication have alternated in popularity throughout the history of GSM cellular and the implications for marketers...

By Mike Laws 24 Jan 2018

Image credit: Burak Kebapci via .
Warc report shows global adspend growth to accelerate to +4.7%

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of $572bn...

23 Jan 2018

WhatsApp launches business app
WhatsApp launches business app

NEWSWATCH: WhatsApp has launched WhatsApp Business - a free-to-download Android app for small businesses which allows them to chat with users...

By Ilse van den Berg 19 Jan 2018

Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA
Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA

In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...

Issued by Boo-Yah! 16 Jan 2018

Tourism marketing trends to tap into in 2018
Tourism marketing trends to tap into in 2018

The competitive nature of the tourism industry - coupled with consumers constantly changing expectations - has meant that keeping tabs on, and tapping into, marketing trends is a must for business success...

By Christa Badenhorst 9 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam...

By Leigh Andrews 8 Jan 2018

Image credit: faithie via
Ad firms using tools to help them read your mind

Why did you splurge on that new pair of shoes? Or that pricey smartphone? More and more advertisers are trying to tap into the unconscious to divine the invisible forces that drive those spending decisions...

27 Dec 2017

Image credit: rawpixel via
Start thinking in a 'mobile first' mindset

According to the latest November stats from Effective Measure, 'South Africa Online', a whopping 67.38% of unique browsers came from mobile itself...

By Graham Du Plessis 27 Dec 2017

Image credit: Miguel Á. Padriñán - .
Spectrum Alliance backs change in licensing model to boost rural reach

A significant amount of spectrum, or radio waves, in rural areas could be unlocked by amending licensing models, according to Kalpak Gude, the president of the Dynamic Spectrum Alliance...

19 Dec 2017

Image credit: Pixabay via .
New app can provide real-time services

Seee In, a soon-to-be-released app, aims to change the game with dual benefits that cater to both consumers and businesses...

19 Dec 2017

Social and mobile get even closer in 2018
Social and mobile get even closer in 2018

When social meets mobile, we see the best of both in our digital world... Let's explore their journey as their relationship gets even closer as 2018 approaches, and how we can leverage what they offer us as marketers in Africa...

By Candice Goodman, Issued by Mobitainment 18 Dec 2017

The rise of mobile streaming TV
The rise of mobile streaming TV

Streaming media is changing the face of broadcasting: people are turning to streaming video platforms, and increasingly, consuming their media and entertainment via their mobile phones...

18 Dec 2017

Digitata Insights partners Sunlight on water saving awareness campaign
Digitata Insights partners Sunlight on water saving awareness campaign

Digitata Insights and Sunlight have together embarked on a water saving awareness campaign with the aim of...

13 Dec 2017

Mark1 Labs delivers an award-winning virtual reality ad unit for KFC's Add Hope campaign
Mark1 Labs delivers an award-winning virtual reality ad unit for KFC's Add Hope campaign

In celebration of World Hunger Day earlier this year; leading quick-service restaurant chain KFC, working with Plato Communications and specialists Awaken VR, developed 360° videos...

Issued by Mark1 12 Dec 2017

Red Cherry Interactive and BigBrave develop and launch Tru-Cape's new mobile game
Red Cherry Interactive and BigBrave develop and launch Tru-Cape's new mobile game

Red Cherry Interactive was briefed by Tru-Cape Fruit Marketing to conceptualise, develop and launch a new mobile game...

Issued by Red Cherry Interactive 12 Dec 2017

Nigerian startup Touchabl launches picture-searching app
Nigerian startup Touchabl launches picture-searching app

Port Harcourt-based startup Touchabl has launched its app, which uses artificial intelligence (AI) to enable people search and shop for items in any picture just by touching it...

12 Dec 2017

Clickatell awarded for 3 billion SMSs across Africa
Clickatell awarded for 3 billion SMSs across Africa

Clickatell named best SMS provider in Africa on the back of significant growth...

11 Dec 2017

Jochem Wijnands, Dutch founder and CEO of TRVL. Image supplied.
Why digital publishers need to rethink what they're doing

Jochem Wijnands, Dutch founder and CEO of TRVL (it's pronounced as an acronym), explains the need for a 'build it yourself' mindset and putting user experience first when it comes to digital publishing...

By Leigh Andrews 5 Dec 2017

SA Customer Satisfaction Index reveals preferred mobile network
SA Customer Satisfaction Index reveals preferred mobile network

According to Consulta's latest South African Customer Satisfaction Index (SAcsi) for Cellular Networks, cellular network customers are the least satisfied with MTN and most satisfied with Vodacom...

5 Dec 2017

The World’s Most Eligible Bachelor campaign.
APA results: Kenya's thriving advertising industry

The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally...

4 Dec 2017

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