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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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Forget searching - chatbots take information to people on World AIDS Day
Forget searching - chatbots take information to people on World AIDS Day

info4africa and Always Active Mobile have launched a new messaging service for South Africans in need of health and welfare support services...

Issued by AAM – Always Active Mobile 2 days ago

123RF
Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

By Herman Cremer 2 days ago

BBC News app adds vertical video experience
BBC News app adds vertical video experience

BBC has launched a daily vertical video news product, allowing users to swipe through a curated list of 'videos of the day' and get an up-to-date summary of the day's news in an easy-to-consume and engaging format...

29 Nov 2016

EMEA Smarties Awards for Liquorice and Unilever
EMEA Smarties Awards for Liquorice and Unilever

The Good Breakfast Challenge campaign created by Liquorice, a DigitasLBi company, and global FMCG company Unilever for Blue Band Kenya, won a bronze award at the Mobile Marketing Association (MMA) EMEA Smarties Awards...

25 Nov 2016

MMA EMEA 2016 Smarties winners
MMA EMEA 2016 Smarties winners

Campaigns from the length and breadth of the EMEA region were winners at last night's MMA EMEA Smarties Awards - a true celebration of talent...

Issued by Mobile Marketing Association 23 Nov 2016

AAM scoops a mobile marketing award with Tsogo Suncoast Casino
AAM scoops a mobile marketing award with Tsogo Suncoast Casino

At the recent Mobile Marketing Association (MMA) Smarties Awards held in Durban, Always Active Mobile (AAM) and Tsogo Suncoast Casino were honoured with a prestigious award for their livingTSOGO Moments campaign...

Issued by AAM – Always Active Mobile 22 Nov 2016

Big data is like sex, everyone talks about it but no one has it - this and more from Ad:Tech 2016
Big data is like sex, everyone talks about it but no one has it - this and more from Ad:Tech 2016

Ad:Tech is a global meeting place for forward-thinking brands, agencies and media owners with events held throughout the year in different countries. Neil Clarence, COO of location-based advertising specialists Vicinity Media, provides feedback from day one at the New York event...

Issued by Vicinity Media 22 Nov 2016

Mobile growing as dominant frontier for online advertising
Mobile growing as dominant frontier for online advertising

Mobile web traffic has increased from 20% in 2012 to 45% in 2015 and is expected to rise to 72% by 2020, according to IAB SA's internet advertising revenue report...

Issued by IAB South Africa 21 Nov 2016

New bot tracks business expenditure through messaging apps
New bot tracks business expenditure through messaging apps

Smart bots will simplify the lives of business owners and their advantages can be appreciated at Africa's first BotCon, to be held in Johannesburg on 18 November 2016...

21 Nov 2016

Gustav Goosen
Digital ad spend reflects strong growth in otherwise challenging advertising market

While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth...

By Gustav Goosen, Issued by IAB South Africa 18 Nov 2016

Five steps to an effective omnichannel marketing effort
Five steps to an effective omnichannel marketing effort

One trap that many traditional businesses fall into when figuring out their online presence is failing to optimise their customer experience for both online and offline channels...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

5G subscriptions to total half a billion in 2022
5G subscriptions to total half a billion in 2022

The latest Ericsson Mobility Report predicts there to be 550 million 5G subscriptions in 2022. North America will lead the way in uptake of 5G subscriptions...

17 Nov 2016

Somchai Jongmeesuk © –
#INMAAfrica: How mobile fits into the publishing puzzle

"We're a print publication, we don't need mobile." While this may be true for now, current trends indicate that you can't afford to keep your head in the sand about the changing publishing model a moment longer, particularly in Africa...

By Leigh Andrews 15 Nov 2016

Inara Prusakova © –
#INMAAfrica: Smart phones + social networks = social phones + smart networks?

Winning digital strategies for news publishers in the age of platforms were a hot topic at the first day of the INMA Media Summit Africa 2016. Here's what you need to keep in mind about the power of social platforms and mobile devices' effect on your publishing strategy...

By Leigh Andrews 15 Nov 2016

Mobile internet trends in Africa
Mobile internet trends in Africa

Opera reaches 100 million users in Africa, releases State of Mobile Web Report, Africa 2016...

14 Nov 2016

Your business is only as good as the quality of data that can be leveraged
Your business is only as good as the quality of data that can be leveraged

Due to the country's history there are different sets of boundaries fulfilling different purposes. Unfortunately this can cause substantial challenges in master data management...

Issued by AfriGIS 8 Nov 2016

Why you need a mobile website
Why you need a mobile website

"Mobile to overtake fixed Internet access by 2015" was the bold headline declaring the end of the fixed Internet access era, in 2008. And all evidence suggests that this prediction is spot on...

By Guest Contributor 7 Nov 2016

#BBMGetIn is the gift of gigging
#BBMGetIn is the gift of gigging

BBM launches summer, in pure Jozi-style with an exclusive, secret venue gig that includes SA's hottest artists Black Coffee and Black Motion...

By Mike Sharman 7 Nov 2016

Groupon South Africa is dead: here's what will happen to your orders
Groupon South Africa is dead: here's what will happen to your orders

Back in September 2015, Memeburn reported that ecommerce platform Groupon began shedding global offices in an effort to "make the business more efficient". And while South Africa wasn't a country affected back then, it is now...

By Andy Walker 4 Nov 2016

African App Awards include South African finalists
African App Awards include South African finalists

The finalists for the African App Awards have been selected and winners will be announced at the AppsAfrica.com awards dinner to be held in Cape Town on 14 November 2016...

1 Nov 2016

East Coast Radio's 'Appy Birthday celebrations include launch of station app
East Coast Radio's 'Appy Birthday celebrations include launch of station app

East Coast Radio is continuing its 20th birthday celebrations by launching its brand-new app...

Issued by East Coast Radio 31 Oct 2016

Talent discovery app comes to Africa
Talent discovery app comes to Africa

Following its success in the US and India, Indi.com, an exciting new video platform launches across Africa. It gives users the chance to be discovered through a variety of fun challenges, created by celebrities and brands...

26 Oct 2016

The G&G Digital team.
#SustainabilityMonth: Tap into new-generation thinking or stagnate

This month's New Generation Awards saw G&G Digital named winner of nine awards for clients, including overall agency of the year. Here, executive creative director, Desiree Gullan explains the importance of digital interaction in the current climate of constant community engagement...

By Leigh Andrews 25 Oct 2016

Samsung and the millennial headache
Samsung and the millennial headache

The fact that it took Samsung about 40 days to start recalling their product left a void difficult to fill, the millennial market cannot afford and does not like ambiguity...

By Jimmy Tembo 25 Oct 2016

Groping in the dark
Groping in the dark

There is a good reason why the ad industry has a poor understanding of social media and the way consumers interact with the internet. It's called "high-speed technology advancement"...

By Chris Brewer 24 Oct 2016

Research unpacks South African cellphone, internet penetration
Research unpacks South African cellphone, internet penetration

Spark Media's latest Roots research gives marketers, advertisers and media agencies understanding of consumers' cellphone and internet penetration. The research indicates that the era of connectivity is growing...

21 Oct 2016

SA consumers express minimal loyalty to mobile data service providers
SA consumers express minimal loyalty to mobile data service providers

According to the South African Customer Satisfaction Index (SAcsi) for Mobile Data Service Providers, South African customer loyalty has dropped to a three-year low...

20 Oct 2016

Evaluating the app-opportunity
Evaluating the app-opportunity

"There's an app for that" is one of the most common phrases exchanged amongst smartphone owners. From hailing a taxi...

By Lynette Hundermark 20 Oct 2016

Three sales and marketing apps to use
Three sales and marketing apps to use

The world has proved more digital than we could've imagined. We can basically conduct all our business anywhere, with mobile phones and Internet access...

By Guest Contributor 18 Oct 2016

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