Loadshedding precipitates move to mobile advertising - Multimedia Solutions
The SABC's drop in its long term advertising rates is a major indication of the dent that loadshedding and other factors have made in the value offered by TV advertising. This loss of value could well see companies move away from traditional advertising into mobile advertising, given that the mobile channel is the least affected by loadshedding. 7 May 2008 13:36

Demonstrating mobile revolution at computer show
MobiBlitz will be using the upcoming Computer Faire to demonstrate two different ways that technology can be used to reach users via their ever-present cellphones. The expo will take place at Sandton Convention Centre, Johannesburg, 20 - 23 May 2008. 6 May 2008 08:51

Mobile advertising spend booms
[Eddie Groenewald] While mobile advertising spend stats are sketchy, ranging between US$ 2.44 billion by 2009 and US$250 billion by 2018, the industry is looking to make it easier for advertisers and consumers to produce and consume mobile advertising. 5 May 2008 09:35

Celtel Nigeria April Buzz game sparks the mind - Starfish Mobile
Starfish Mobile International, together with Celtel Nigeria, have created a new and amusing SMS based campaign known as the April Buzz game. The latest campaign is ideal for stimulating the minds of the vast and patriotic Nigerian mobile market. 25 Apr 2008 11:47

Global mobile ad guidelines released
The Mobile Marketing Association (MMA) announced the release of its global Mobile Advertising Guidelines yesterday, Thursday, 24 April 2008. The first set of global guidelines issued by the association are designed to encourage the uptake of mobile advertising by brands worldwide while enhancing and protecting the customer's experience by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way. 25 Apr 2008 08:30

Mega Media connects with mobile citizens
Mobilitrix is the official mobile marketing partner for The Mega Media Expo at the Cape Town International Convention Centre on 7 - 8 May 2008. Mega Media Expo 2008 makes use of a host of mobile services to promote the event and link with customers on the ground. 24 Apr 2008 16:29

MTN introduces energy savings
MTN is aware and committed to the responsible use of our country's energy supplies and is introducing efficient energy saving solutions to the organisation that will benefit both MTN and the country, the cellphone giant said in statement this week. 24 Apr 2008 16:23

Standardbank.mobi launches
While most banks now offer cell phone banking, Standard Bank has upped the ante with a range of creative services which anyone with a wap-enabled cell phone can access via their new Standardbank.mobi site. 21 Apr 2008 07:02

A ‘fringing' world first for mobile
Johannesburg - fring this week became the world's first mobile VoIP application to be made publicly available for the iconic apple iPhone, enabling users to talk, chat and interact with other fring users (“fringsters”) and all of their online communities, using their iPhone's WiFi connection. 18 Apr 2008 11:59

Mobile marketing industry continues to grow
The Mobile Marketing Association (MMA) continues to experience record membership growth on the heels of its most recent Latin American chapter launch and continued growth of the mobile industry. 18 Apr 2008 11:53

Mobile marketing and the rules of engagement
[Stanley Edwards] MIPTV, CANNES, FRANCE: Day three at MIPTV was dedicated to the world of mobile and for content producers offered the promise of a new channel for content and for advertisers a new way the reach consumers. But what are the rules of engagement for success? 10 Apr 2008 08:44

More business through SMS location alerts
Turning a passion for windsurfing photography into a business is no easy feat. Liz Metcalfe has managed to grow Cape Sessions as a business model majoring on new technologies, adding a new SMS service to better target customers for her digital photographs. 8 Apr 2008 09:32

Choice empowers
For the past five years South Africans across the board – from corporates to consumers - have experienced new and sustainable hope on the horizon in the form of Cell C's Take a Girl Child to Work Day® campaign. 7 Apr 2008 11:23