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MMA SA Smarties Awards 2017

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CoinAfrique app makes its mark in francophone Africa
CoinAfrique app makes its mark in francophone Africa

Tech startup, CoinAfrique, which claims to be the most downloaded classifieds app in francophone Africa, has garnered €2.5m from several investors in its first round of venture capital financing...

1 day ago

Jumia identifies five trends in Ghanaian mobile industry
Jumia identifies five trends in Ghanaian mobile industry

Jumia's recent Ghana Mobile Report highlights some key elements in the country's mobile industry as well as a few challenges and ways to solve them...

3 days ago

The role of mobile in building brand loyalty
The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

Mobitainment #8 Top Tech Provider - Global by Mobile Marketing Association on Business Impact Index
Mobitainment #8 Top Tech Provider - Global by Mobile Marketing Association on Business Impact Index

Mobitainment ranked #8 in Top Tech Providers on the Global Mobile Marketing Association (MMA) SMARTIES Business Impact Index, the first and only ranking of agencies, advertisers, brands and technology enablers driving significant business impact through mobile-first campaigns...

Issued by Mobitainment 13 Apr 2018

#OneShow2018: Mobile finalists revealed!
#OneShow2018: Mobile finalists revealed!

Finalists in the 'mobile' category have been revealed for One Show 2018, with three SA agencies and 1 African entry, featuring a South African production company, making the grade...

13 Apr 2018

Broadband connectivity to expand throughout West Africa
Broadband connectivity to expand throughout West Africa

A new partnership between Vodacom Business Nigeria and Intelsat will see broadband connectivity expand throughout West Africa...

13 Apr 2018

#OneShow2018: UX/UI finalists revealed!
#OneShow2018: UX/UI finalists revealed!

Finalists in the 'UX/UI' category have been revealed for One Show 2018...

13 Apr 2018

Third of South Africans feel mobile browsers are safer than social media apps
Third of South Africans feel mobile browsers are safer than social media apps

Opera's State of the mobile web report Q1 2018 reveals one-third of the surveyed internet users believe a mobile browser offers them more privacy features than a standalone social media app...

12 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Google Go now available locally
Google Go now available locally

Google has announced that its Google Go app, which provides a "lighter, faster way to search", is now available locally...

By Ilse van den Berg 12 Apr 2018

All new Huawei P20 lands in South Africa
All new Huawei P20 lands in South Africa

Last week Thursday, Johannesburg's who's who, tech enthusiasts and local celebrities gathered in a swanky soiree to unveil the latest member in the Huawei family - the much anticipated P20 and P20 Pro...

Issued by Offlimit Communications 11 Apr 2018

MMA SA's new country director to showcase mobile's impact on business results in 2018
MMA SA's new country director to showcase mobile's impact on business results in 2018

The Mobile Marketing Association South Africa (MMA SA) has a new country drector who is committed to showing how effective mobile can be on delivering business results for brands...

Issued by Mobile Marketing Association 10 Apr 2018

AR technology brings dinosaurs to life with the new BK Dino Cards
AR technology brings dinosaurs to life with the new BK Dino Cards

What do a tyrannosaurus, stegosaurus, gallimimus and ceratosaurus have in common? They all feature on the new BK Dino Cards which launched at Burger King South Africa this month...

Issued by The Jupiter Drawing Room Cape Town 10 Apr 2018

Mobile and social are dominant forces in SA retail
Mobile and social are dominant forces in SA retail

Virtual shopping is becoming the norm. Using our mobile devices to window shop and find the best price, product reviews, and advice through social media has reinvented the shopping experience...

By Kerry Hope 6 Apr 2018

African data analytics markets receive $5m injection
African data analytics markets receive $5m injection

Nigerian-based Terragon Group, an African mobile marketing company, has closed a $5m funding round led by Africa-focused TLcom Capital, giving Africa's data analytics markets a big boost...

4 Apr 2018

Sagren Pather, Standard Bank’s executive head: digital, direct marketing and marketing analytics.
MMA SA shares key insights into the impact of mobile on business

Senior mobile experts offer key insights into the impact of mobile on business at MMA SA's 1st breakfast event of the year...

29 Mar 2018

The Yellow Pages moves into a new era
The Yellow Pages moves into a new era

In a rapidly changing digital world, all brands, even iconic ones, need to adapt their strategies to stay relevant. The Yellow Pages has done just that...

Issued by Trudon 27 Mar 2018

Tigo managing director, Simon Karikari, (second left), and the general manager of Uber East Africa, Loic Amado, shake hands after announcing the partnership between Tigo and Uber Tanzania in Dar es Salaam. Others are: Uber country manager, Alfred Msemo and Tigo’s head of mobile financial services, Hussein Sayed. Source: Tigo.
Tigo and Uber partner up in East Africa

Tigo Tanzania and Uber partner to offer exciting new offers to customers in Dar es Salaam, Tanzania...

23 Mar 2018

Nintendo Switch
All the Stuff magazine Gadget and App Awards winners!

Stuff magazine has once again acknowledged the best gadget and apps at its annual Gadget and App Awards...

22 Mar 2018

How Vicinity Media built SA's premium publisher network in under three years
How Vicinity Media built SA's premium publisher network in under three years

Vicinity has created a new tier of advertising which sits alongside premium and above remnant...

By Charles Talbot, Issued by Vicinity Media 20 Mar 2018

Homemakers Media Holdings launches innovative mobi magazine
Homemakers Media Holdings launches innovative mobi magazine

Homemakers Media Holdings, the publisher that in 1984 set the trend as lead-generator for service providers in the home improvement sector, has done so again with the launch of its Homemakers Mobi magazine...

Issued by HOMEMAKERS 16 Mar 2018

Geolocation marketing - crafting a symbiotic relationship with your customer
Geolocation marketing - crafting a symbiotic relationship with your customer

Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey...

By Johan Walters 14 Mar 2018

Africa's smartphone market expected to reverse declines
Africa's smartphone market expected to reverse declines

Economic recovery in Nigeria and South Africa, two of Africa's biggest markets for smartphones, is expected to have a positive impact on consumer confidence and sales...

14 Mar 2018

The stormy voyage of mobile engagement automation
The stormy voyage of mobile engagement automation

The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

By Nick Orton 14 Mar 2018

Unsilo.me - Driving business growth through one unified platform
Unsilo.me - Driving business growth through one unified platform

The business platforms of the future are likely to start to resemble a full suite of well-integrated cloud-based business apps that empower better integration between business processes; this is what the team building Unsilo.me believes...

Issued by Yreeka 14 Mar 2018

By , CC BY 2.0
Voice assistants will have to build trust before we're comfortable with them tracking us

We're all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple's Siri and Google Assistant mean that companies are capturing all new kinds of data on us...

By Louise Kelly and Kate Letheren 13 Mar 2018

Samsung introduces AR emoji
Samsung introduces AR emoji

Samsung has introduced an AR emoji, allowing users to create an accurate computer-generated image of themselves (avatars) that can express real-time emotion...

9 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

#StartupStory: Live Connected helps you manage your 'tribe'
#StartupStory: Live Connected helps you manage your 'tribe'

Nthati Mthembu is the founder of Live Connected, an app that helps parents manage their tribe's schedules easily...

By Ilse van den Berg 26 Feb 2018

Location-based marketing, what is it and how to take advantage of this trend?
Location-based marketing, what is it and how to take advantage of this trend?

Location-based marketing has been a hyped-up trend, especially with the advent of apps, but what is it exactly?...

By Lynette Hundermark 23 Feb 2018

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