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Biz Takeout's

Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Episode 81: Conn Bertish and Cairo

Date: 14 Feb 2014 | Time: 44:44min
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[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape

Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 17 April from 9am-10am as we chat to DK Badenhorst from Y&R Cape Town and directors of MaxAxion, Daniel Courtenay and Nicolle Harding. [twitterfall]

16 Apr 2014 09:53

App maps creative industry in Cape Town

A free mobile app to map Cape Town's creativity has been launched by Creative Cape Town, a programme of the Cape Town Partnership, as part of nine official World Design Capital 2014 projects.

16 Apr 2014 08:59

Mobile Marketing Association South Africa Internship Programme

The Education and Training Committee would like to use the Internship Programme to attract (and possibly retain) diligent and enthusiastic educated talent to the Mobile Marketing Association Members.

Issued by Mobile Marketing Association 15 Apr 2014 15:08

New product features from Mxit

Mxit is rolling out a marketing campaign, fronted by recently appointed brand ambassador and local 'King of Dance Music', Zakes Bantwini, for its new releases of Chat Cards (only available for Android and iOS devices), a newsfeed and a new interface design for iOS.

15 Apr 2014 11:25

VoIP puts consumers at centre

Switching to Voice over Internet Protocol (VoIP) for South African telecommunications needs can slash phone bills significantly, in some instances by as much as 40%. More to the point is that these service providers put consumers first.

15 Apr 2014 09:46

Now is the time for SMS marketing

In South Africa 92.8% of the population owns a mobile phone, so the short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients.

By Craig Rossouw 15 Apr 2014 06:38

How I believe mobile could have saved FHM

In the wake of household name magazine, FHM, closing down this week, it's gotten me thinking... how is it that such a strong print publication has seen its demise over a short six-year period?

By Nicolle Harding, Issued by Mobile Marketing Association 14 Apr 2014 12:57

Will Telkom's turnaround work?

It seems Telkom's Chief Executive Sipho Maseko has let slip its turnaround strategy but the big question is whether it can work.

By Gugu Lourie 14 Apr 2014 09:40

CliffCentral to have Official Account on WeChat

Latest reports on CliffCentral.com, which is set to launch on 1 May 2014, states that apart from it being available online it will also have its own Official Account (OA) on WeChat. (video)

14 Apr 2014 09:14

Telkom's Maseko baulks at order to attend course

Telkom has instructed its lawyers to write a letter to the Companies and Intellectual Property Commission (CIPC) demanding clarity on its decision that the group's Chief Executive‚ Sipho Maseko‚ attend a corporate governance and director's duties course.

By Thabiso Mochiko 11 Apr 2014 11:07

SAARF AMPS December 2013 Topline results

SAARF AMPS Dec 13 is the picture of stability, with few significant changes coming through in the data.

11 Apr 2014 10:47

March 2014 Mobile Report from Native VML

Native VML has released its March 2014 news on innovations and trends in the mobile and social media space.

11 Apr 2014 08:46

Facebook and Pinterest: The online word-of-mouth way to promote your business

The oldest and still most powerful way to promote any business is through word of mouth. Nothing resonates stronger than a recommendation from a friend, family member or colleague.

By Paige Calahan 11 Apr 2014 07:58

Digital Narrative makes Layar Augmented Reality accessible in South Africa

New media agency, Digital Narrative, is a Layar Certified Partner in South Africa. Making Augmented Reality accessible to both advertisers and publishers and ultimately, a part of everyday life for SA's second screen users.

Issued by Digital Narrative 10 Apr 2014 12:24

Using mobile keywords in marketing

Mobile keywords are a powerful and essential tool in building a successful mobile marketing campaign.

10 Apr 2014 11:20

Business Positioning Systems (BPS) launches Vicinity Mobile Ad Network with true proximity targeting

The days of blind mobile networks cornering the SA mobile media landscape are finally over. Business Positioning Systems (BPS), co-founded by Neil Clarence and Daryl Van Arkel, has announced the launch of Vicinity, a mobile advertising network that offers true proximity targeting to advertisers.

Issued by Business Positioning Systems 9 Apr 2014 11:21

MediaCom deal with Medialets delivers mobile advertising tracking

MediaCom, one of the world's leading media communications specialists, has signed a deal with mobile advertising server Medialets as part of its drive to simplify mobile tracking for advertisers.

9 Apr 2014 08:37

Mxit Brand Index: 31 March 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 31 March 2014.

8 Apr 2014 11:30

Vserv.mobi launches RTB on its mobile ad exchange to lead the programmatic wave across emerging markets

Award-winning mobile ad exchange, Vserv.mobi, has announced the launch of its data augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it enables RTB for its customers on both the demand and supply side of its exchange.

Issued by Vserv.mobi 8 Apr 2014 11:00

Ericsson launches Media Vision 2020

Ericsson's Media Vision 2020 project is based on more than six months of research and brings together the concerted efforts of hundreds of people from across the global Ericsson organisation to map out the future of TV and the media industry.

8 Apr 2014 10:06

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10

MobiMedia grows to meet Africa's demands

As the African continent moves towards a more mobile lifestyle, so too are advertisers and marketers realising the importance of reaching their target markets in the mobile space. MobiMedia, a mobile marketing agency which implements and manages strategic integrated mobile marketing campaigns for corporate clients and brands, is meeting this need by growing its team.

Issued by Ole! Media 7 Apr 2014 09:31

Octanorm launches Exhibition App+

Octanorm has launched a free Exhibition App+ that enables customers to view the possibilities of a professional, modern and up-to-date presentation of their company and products.

5 Apr 2014 13:28

Mobile a game-changer in Africa

South African entrepreneur Deseré Orrill, co-founder of digital media company Ole! Media Group, believes mobile has become a game-changer in the way advertising and promotion works within the continent.

Issued by Ole! Media 4 Apr 2014 11:16

LBS integrating into mobile

With widespread smartphone ownership, Location Based Services (LBS) have grown up and have been integrated into mobile applications, but customers have to give their permission to receive messages.

4 Apr 2014 10:38

South African apps teaching kids to be creative with technology

According to local artist and entrepreneur Danielle Orkin, the adoption of technology for entertainment, learning and developmental assessment amongst children is expected to increase in South Africa.

4 Apr 2014 08:59

Drive the new BMW 2 Series Coupé for a year

Hot on the heels of the new BMW 2 Series Coupé media launch, BMW South Africa has launched a digital campaign that encourages BMW fans to participate in an interactive mobile phone competition that could see them driving a BMW M235i Coupé for a year.

3 Apr 2014 12:28

Make mobile central part of marketing strategy

Research on how mobile ads need to be part of an integrated marketing strategy to drive consumer engagement, and other key insights from the Effective Measure/IAB South African Mobile Report have been released.

3 Apr 2014 09:48

Media24 launches SA's first mobile celebrity news and entertainment brand, The Juice

Media24 has announced the launch of South Africa's very first mobile celebrity news and entertainment brand, The Juice, by its Media24 Weekly Magazines division, which is now available at thejuice.co.za.

Issued by Media24 Digital Magazines 3 Apr 2014 08:46

WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

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