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Episode 138: Isilumko Activate and Agency Focus with 20Across looking at Influencer marketing.

Date: 2 Jul 2015
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Cell C hands over blankets to SOS Children's Village PE
Cell C hands over blankets to SOS Children's Village PE

The people of the SOS Children's Village in the Eastern Cape will be cosy and warm this winter - thanks to Cell C's initiative of keeping those that need it most warm as the chill bites...

7 Jul 2015 14:15

SA companies rely on mobile to do business
SA companies rely on mobile to do business

A recent survey carried out by Dell South Africa investigated how South African businesses use mobile devices. The survey aimed to identify the types of devices that companies are providing to employees...

7 Jul 2015 11:25

MTN SA CEO resigns
MTN SA CEO resigns

The resignation of MTN South Africa CEO, Ahmad Farroukh, is effective frp, 31 July 2015.

6 Jul 2015 15:10

Mobile is the key to SA's digital scene
Mobile is the key to SA's digital scene

The mass market is now staying connected and this is becoming more and more prevalent, this market owns more sim cards than toothbrushes and 93% own mobile phones...

6 Jul 2015 12:53

MMA Standard Bank SMARTIES Awards panel of judges announced - Mobile Marketing Association
MMA Standard Bank SMARTIES Awards panel of judges announced

The Mobile Marketing Association of South Africa has announced the 2015 SMARTIES judges panel. Google's Bryan Nelson is the appointed Judge Chair and joined by an independent panel of senior brand marketers and industry experts...

Issued by Mobile Marketing Association 6 Jul 2015 10:39

Start-up Grind hosts Andre De Wet
Start-up Grind hosts Andre De Wet

Andre De Wet, CEO of PriceCheck.co.za, sold his first business at the tender age of 27 years old and lost everything by 28. In 2013, his mobile app was voted as top international mobile app of the year...

3 Jul 2015 12:36

App store is the new Google, says Naspers CEO
App store is the new Google, says Naspers CEO

In a world where the smartphone is becoming ever more dominant, the app store is becoming key to success for an e-commerce business, according to Naspers CEO Bob van Dijk...

By Matthew le Cordeur 1 Jul 2015 14:52

MMA Africa forum part of Loeries Creative Week - proudly sponsored by Unilever - Mobile Marketing Association
MMA Africa forum part of Loeries Creative Week - proudly sponsored by Unilever

The Mobile Marketing Association of SA will run a free half-day workshop offering attendees the opportunity to learn from keynote speakers about how to successfully integrate mobile into the marketing mix...

Issued by Mobile Marketing Association 1 Jul 2015 09:15

Risky business: is your IT securing #GenMobile?
Risky business: is your IT securing #GenMobile?

A guy named Ben once said, "When you're finished changing, you're finished." It's a great maxim for living life, but it's just as relevant to how you approach corporate data security...

By Matthew Barker 1 Jul 2015 07:53

Win-win for brands and shoppers as SNAPnSAVE launches new mobile cash-back app
Win-win for brands and shoppers as SNAPnSAVE launches new mobile cash-back app

Good news! South Africans will be able to get cash back for doing their everyday shopping and simply snapping their till slip...

Issued by SNAPnSAVE 29 Jun 2015 09:47

MMA South Africa Board appointments 2015-2017 - Mobile Marketing Association
MMA South Africa Board appointments 2015-2017

{{image}}The Mobile Marketing Association of South Africa has appointed Yaron Assabi (Founder of Digital Solutions Group) as Chair of the Board and Sarah Utermark (CEO of OperaMediaworks' AdVine) as Vice-Chair...

Issued by Mobile Marketing Association 26 Jun 2015 10:42

Why you should consider replacing airtime giveaways with sponsored call marketing - JustPalm
Why you should consider replacing airtime giveaways with sponsored call marketing

Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It's an instant reward that the majority of consumers consider rather valuable - much more valuable than coupons that they may or may not redeem before they expire...

By Patrick Palmi, Issued by JustPalm 26 Jun 2015 10:42

How can brands transform liking-lurkers into brand-loving advocates?
How can brands transform liking-lurkers into brand-loving advocates?

Brands often boast about the number of "likes", followers and tweets they garner, but are these measures of brand advocacy too crude? Are people that "like" and follow everything true brand promoters?...

25 Jun 2015 11:53

The MMA Smarties Awards site is officially live!
The MMA Smarties Awards site is officially live!

The Smarties Awards is the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world...

25 Jun 2015 10:10

Cell C and Facebook partner to launch Internet.org in SA
Cell C and Facebook partner to launch Internet.org in SA

Cell C have announced the launch of a partnership with Facebook, bringing zero-rated access to the service for all Cell C customers and access to Facebook's initiative, Internet.org free basic services.

25 Jun 2015 08:21

[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry
[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry

Tune in to the Biz Takeouts Marketing & Media radio show, 25 June 2015, from 9-10am, as show host Warren Harding chats to David Ferguson, Styli Charalambous and Nic Haralambous...

24 Jun 2015 09:29

Unleash the power of retargeting to drive better ROI from digital advertising
Unleash the power of retargeting to drive better ROI from digital advertising

Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages...

By Katherine Stuart 24 Jun 2015 08:53

'Appy New Year: Taking Chinese tradition to the mobile masses with a digital red envelope
'Appy New Year: Taking Chinese tradition to the mobile masses with a digital red envelope

SY Lau of Tencent spoke about the importance of the human face behind the device at a Cannes Lions seminar on Sunday...

By Ann Nurock 23 Jun 2015 12:00

WPP, DailyMail and Snapchat partner to launch 'Truffle Pig'
WPP, DailyMail and Snapchat partner to launch 'Truffle Pig'

CANNES, FRANCE: WPP, DailyMail and Snapchat today announced the establishment of Truffle Pig, a joint content marketing venture combining the best of global agency, newsroom and social media talent...

23 Jun 2015 11:13

Swipe right for success: secrets from the 'rad' Tinder founder
Swipe right for success: secrets from the 'rad' Tinder founder

Lessons on rethinking everything and marrying human connection to technology, right from Sean Rad, president and founder of dating app Tinder, as shared at Cannes this weekend...

By Ann Nurock 22 Jun 2015 12:00

AMASA presents: Building a power mobile strategy workshop - AMASA
AMASA presents: Building a power mobile strategy workshop

The Advertising Media Association of Southern Africa is presenting a workshop designed to equip delegates with the fundamentals of media planning with a focus on mobile...

Issued by AMASA 22 Jun 2015 11:42

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

SA 'in love' with online video
SA 'in love' with online video

South Africans are racing to adopt video and are watching more and longer rich media clips on smartphones, new research shows...

By Duncan Alfreds 22 Jun 2015 08:25

Mobile 360 Africa releases speakers, topics
Mobile 360 Africa releases speakers, topics

The GSMA Mobile 360 Series - Africa will take place 7-9 October 2015 at the African Pride Crystal Towers Hotel & Spa in Cape Town. Registration for the 2015 event opens 6 July...

22 Jun 2015 07:58

A quick crash course on SnapChat by its founder Evan Spiegel
A quick crash course on SnapChat by its founder Evan Spiegel

SnapChat is the third biggest app in the millennial and Generation Z market, yet many people are still confused as to how the mobile app works.

19 Jun 2015 14:49

Unilever presents Foundry50 at Cannes
Unilever presents Foundry50 at Cannes

Unilever's Foundry program may be the most comprehensive and systematic effort yet to tap into start-ups, as it has vetted 3,000 startups in marketing, research and data science in its first year...

19 Jun 2015 13:07

[Biz Takeouts Podcast] 136: This is Me, Mike Wronski & the BrightRock connection session
[Biz Takeouts Podcast] 136: This is Me, Mike Wronski & the BrightRock connection session

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed David Thomas, Mike Wronski and Suzanne Stevens...

19 Jun 2015 09:50

News24's Gridwatch app available for iOS and Android - 24.com
News24's Gridwatch app available for iOS and Android

Gridwatch, the News24 mobi-site and app that has become the ubiquitous load-shedding daily planner for power-less South Africans, is now available to download on both iOS and Android.

Issued by 24.com 18 Jun 2015 12:54

[Biz Takeouts Lineup] 136: This Is Me, and Mike Wronski on social media
[Biz Takeouts Lineup] 136: This Is Me, and Mike Wronski on social media

Tune in to the Biz Takeouts Marketing & Media radio show, 18 June 2015, from 9-10am, as show host Warren Harding chats to David Thomas and Mike Wronski...

17 Jun 2015 12:02

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