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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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A fresh take on the loyalty program - giving South African consumers something they really value - JustPalm
A fresh take on the loyalty program - giving South African consumers something they really value

Retailers have found a new way to create positive relationships with their customers by giving them something valuable in exchange for their loyalty - free talk time with family and friends...

Issued by JustPalm 25 May 2015 10:42

An enterprise driven omni-channel strategy must empower the mobile workforce
An enterprise driven omni-channel strategy must empower the mobile workforce

South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

By Lynette Hundermark 24 May 2015 14:30

Mobile engagement grows with text increasing in importance
Mobile engagement grows with text increasing in importance

According to the recent research conducted by Oxygen8 and Mobilesquared, the role of mobile within our daily lives is changing. Messaging is now the most popular service on mobile...

22 May 2015 14:08

Digital video advertising in every step of the touch-tell-sell model - DQ&A Media Group
Digital video advertising in every step of the touch-tell-sell model

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply...

Issued by DQ&A Media Group 22 May 2015 12:55

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Gross, Gerhard de Kock and Scott Cundill...

22 May 2015 09:45

Revealed: The true colour of SA's 18 D&AD 2015 Pencils
Revealed: The true colour of SA's 18 D&AD 2015 Pencils

The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil...

22 May 2015 00:07

2015 South African mobile location-based advertising report released by Vicinity Media - Vicinity Media
2015 South African mobile location-based advertising report released by Vicinity Media

A newly released report aims to inform marketers, agencies and brands just how effective mobile is becoming and recognises the early adopters that are getting it right...

Issued by Vicinity Media 21 May 2015 10:47

MTN South Africa struck down by strike action
MTN South Africa struck down by strike action

According to a report via EWN, Mobile service provider MTN revealed that its call and service centres as well as its distribution offices are currently being affected by the latest strike - which has essentially struck down the operator...

By Darryl Linington 21 May 2015 08:49

[NewsMaker] Shauna Carter
[NewsMaker] Shauna Carter

Shauna Carter has just taken up the position of National Sales Director for MaxAxion. Carter is the former regional head of sales at Mxit. She joined Mxit in 2008 as account manager...

By Louise Marsland 20 May 2015 07:41

Make the most of your mobile marketing - Trudon
Make the most of your mobile marketing

With mobile phones now connecting the majority of South Africans, this presents an opportunity to use this platform to build your new business pipeline...

By Johann Barnard, Issued by Trudon 19 May 2015 13:25

The power of SMS for SMEs
The power of SMS for SMEs

The majority of mobile users rarely leave home without their devices, meaning businesses are able to connect with their audience, wherever they may be...

18 May 2015 14:04

Mobile technology: Bridging the African digital divide
Mobile technology: Bridging the African digital divide

Handicapped by economic constraints, millions of unprivileged people in the developing world continue to be deprived of sufficient access to communication technology...

By Sara El-Khalili 18 May 2015 11:26

Load shedding leaving your marketing campaign in the dark? - Channel Mobile
Load shedding leaving your marketing campaign in the dark?

With all these power outages we have had to adapt. Businesses have had to make changes to their marketing strategy as a lot of their budget goes into television adverts...

Issued by Channel Mobile 15 May 2015 11:00

Policies and technologies needed to mitigate the BYOD risk
Policies and technologies needed to mitigate the BYOD risk

In the not-too-distant past, companies did not consider the Bring Your Own Device (BYOD) trend to be a threat...

14 May 2015 15:16

Gumtree launches second-hand cell phone price checker
Gumtree launches second-hand cell phone price checker

As a country with the highest cellphone penetration per m2 in Africa, almost all of us have unused cell phones lying around. But how much can you sell them for?

14 May 2015 14:29

Carousel ads extend to Facebook mobile
Carousel ads extend to Facebook mobile

Facebook has launched an extension of its carousel ad format to mobile app ads as well as highlighting some creative ways that advertisers are using the carousel format to meet different marketing goals...

13 May 2015 13:41

Vserv bullish on growth; forays into commerce - Vserv
Vserv bullish on growth; forays into commerce

Vserv, a leading smart data platform for mobile marketing in India and Southeast Asia, will now provide an end-to-end solution for Telcos and DTH operators, right from discovery of customers to transaction of services...

Issued by Vserv 13 May 2015 12:06

Generation Next provides insight on SA's 'coolest' brands
Generation Next provides insight on SA's 'coolest' brands

At the recent Sunday Times Generation Next Survey Awards, the youth of South Africa voted for its 'coolest brands'. The big winner of the awards night was Nike...

12 May 2015 08:58

The power of mobile marketing
The power of mobile marketing

There are more than seven billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people's lives.

By Sherry Zameer 8 May 2015 13:30

[Biz Takeouts Podcast] 130: This is Me, EFC Africa and Zwipit
[Biz Takeouts Podcast] 130: This is Me, EFC Africa and Zwipit

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Cairo Howarth, Keiren Jacobson, Mark Chirnside and Felix Martins...

7 May 2015 13:52

Future Digital Awards for Mobile Commerce - entries now open
Future Digital Awards for Mobile Commerce - entries now open

Every year, Juniper Research in the UK, recognises the most innovative and dynamic players across the mobile commerce sector...

7 May 2015 11:28

[Biz Takeouts Lineup] 130: This is Me, EFC Africa and Digital Planet
[Biz Takeouts Lineup] 130: This is Me, EFC Africa and Digital Planet

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 7 May 2015, from 9-10am, as show host Warren Harding chats to Mark Chirnside, Cairo Howarth and Neil Watson...

6 May 2015 11:52

EY, Eriksson identify Frontrunners in mobile
EY, Eriksson identify Frontrunners in mobile

Ericsson and Ernst and Young (EY) recently launched a Growth Codes report that looks at the evolvement of operators in respect of their networks and their business models...

6 May 2015 07:24

Mobility will sweep away the digital divide, says Wits professor
Mobility will sweep away the digital divide, says Wits professor

Professor Barry Dwolatzky, Director of the Wits University's Joburg Centre for Software Engineering (JCSE), has said that the last 10 years has seen mobility effectively sweep away the digital divide, ensuring that previously unreachable rural areas now have digital access and connectivity...

5 May 2015 12:50

Mobile motivation is sweeping Africa
Mobile motivation is sweeping Africa

As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce...

By Amr Shady 4 May 2015 11:02

Millennials not likely to use a company's products or services after a poor experience, report finds
Millennials not likely to use a company's products or services after a poor experience, report finds

According to Oracle's global report, Millennials and mobility: how businesses can tap into the app generation, nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company's products or services...

30 Apr 2015 11:40

[Biz Takeouts Lineup] 129: A jam-packed show with Skype, Coca-Cola and more
[Biz Takeouts Lineup] 129: A jam-packed show with Skype, Coca-Cola and more

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 30 April 2015, from 9-10am, as show host Warren Harding chats to Derek Miller, Adelaide Potgieter, Sharon Keith and Ian Drummond...

29 Apr 2015 10:29

Govt launches 'We Are Africa' mobile app
Govt launches 'We Are Africa' mobile app

The Minister of Science and Technology, Naledi Pandor, has launched a mobile application to support government's efforts against attacks on foreign nationals...

29 Apr 2015 09:27

Is your website UX ready?
Is your website UX ready?

On 21 April Google launched a new mobile-friendly algorithm that rewards websites that are fully optimised for mobile with higher rankings in search results...

24 Apr 2015 07:07

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