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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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Johan Walters
Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce Augmented Reality (AR) marketing...

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

Western Cape government adds Mxit to its mix
Western Cape government adds Mxit to its mix

The Western Cape government has collaborated with Mxit to deliver multiple mobile social network ad campaigns...

28 Aug 2014 12:09

Mobile Web Africa returns to Johannesburg and promises to drive progress and raise the bar again
Mobile Web Africa returns to Johannesburg and promises to drive progress and raise the bar again

Mobile Web Africa is returning to South Africa in a few weeks' time. The organisers, All Amber, have announced numerous new measures, key partnerships and organised a superb venue...

Issued by All Amber 27 Aug 2014 10:42

Cityspec finalist in Better Living Challenge
Cityspec finalist in Better Living Challenge

Formula D interactive's Cityspec tool addresses the challenge of basic service delivery through an innovative community driven reporting system using mobile technology.

26 Aug 2014 15:10

Vicinity Media boosts business development team - Vicinity Media
Vicinity Media boosts business development team

Premium mobile advertising network Vicinity Media has announced the appointment of industry specialists Darren van der Schyff and Dwane McCarthy...

Issued by Vicinity Media 26 Aug 2014 12:05

Smartphone app from Corobrik offers specification, application of bricks and pavers
Smartphone app from Corobrik offers specification, application of bricks and pavers

Corobrik has joined the digital generation by launching its smart app, which allows users to access the expertise of the company with a dedicated app for the specification and application... (video)

26 Aug 2014 11:43

Forget where you parked? There's an app for that
Forget where you parked? There's an app for that

Dude, where did I park my car? Apple is apparently trying to answer that question with a new app that will work even when GPS reception is poor...

By TJ Strydom 26 Aug 2014 10:51

Kauai loyalty mobile app offers rewards
Kauai loyalty mobile app offers rewards

Kauai has recently launched its free loyalty mobile app, designed by Swarm Loyalty Apps, that incentivises customers for making healthy choices. The app instantly rewards customers with a free smoothie...

25 Aug 2014 09:14

The Standard Bank MMA Smarties Awards announces shortlisted entries - Mobile Marketing Association
The Standard Bank MMA Smarties Awards announces shortlisted entries

South Africa's premier mobile industry awards event has announced its shortlisted entries...

Issued by Mobile Marketing Association 22 Aug 2014 11:16

SMS service for pregnant women
SMS service for pregnant women

A new cellphone application, MomConnect, allows all pregnant women in the country to sign up for a free SMS service, which provides information and advice on pregnancy, and can be used to notify the Department of Health about poor services at clinics.

22 Aug 2014 09:24

Right2Know Campaign calls on ICASA to end cellphone profiteering
Right2Know Campaign calls on ICASA to end cellphone profiteering

Commenting on the revised model for determining mobile termination rates, the interconnect fees that cellphone providers charge each other to carry calls on their networks, released by ICASA this week...

21 Aug 2014 11:28

New mobisite for takelot.com offers daily deals
New mobisite for takelot.com offers daily deals

takealot.com has announced the launch of its new mobile website, which involves a redesigned user interface and an improved user experience, from site navigation, to product listings...

21 Aug 2014 11:01

Discussing the future of Africa at the GIL Conference 2014
Discussing the future of Africa at the GIL Conference 2014

Last week saw the convergence of leaders in various industries at the Table Bay Hotel in Cape Town for the Growth, Innovation and Leadership Conference hosted by Frost & Sullivan.

By Cari Van Wyk 21 Aug 2014 10:06

The Standard Bank MMA Smarties Awards announces judging panel - Mobile Marketing Association
The Standard Bank MMA Smarties Awards announces judging panel

The inaugural Smarties Awards ceremony takes place at the exclusive Randlords in Johannesburg on Wednesday, 10 September, and is open to all attendees of the Mobile Web Africa conference...

Issued by Mobile Marketing Association 20 Aug 2014 12:03

Impress potential employers with Impress Me
Impress potential employers with Impress Me

Impress Me is a video based mobile application that is set revolutionise the recruitment process as we know it. Visually impress potential employers, and tell them why you are right for the job, by submitting an unique video clip of yourself.

20 Aug 2014 08:56

MMA Global 2014 Smarties shortlist unveils the best in mobile marketing from around the globe - Mobile Marketing Association
MMA Global 2014 Smarties shortlist unveils the best in mobile marketing from around the globe

After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) has released the finalists for the coveted 2014 Global Smarties Awards...

Issued by Mobile Marketing Association 19 Aug 2014 12:15

Icasa announces cost standard
Icasa announces cost standard

The Independent Communications Authority of South Africa has announced that it has adopted the Long-Run Incremental Cost Plus ("LRIC+) to determine voice call termination costs.

18 Aug 2014 12:41

AppCircus partners with Intel and Mobile Web Africa to find the best apps in southern Africa
AppCircus partners with Intel and Mobile Web Africa to find the best apps in southern Africa

AppCircus@Mobile Web Africa takes place in Johannesburg on 11 September. Sponsored by Intel, the competition will gather the region's top mobile developers to showcase their latest app creations...

Issued by All Amber 18 Aug 2014 12:21

Please Call Me - the call that came too late
Please Call Me - the call that came too late

A matter which has sparked much debate over the years is that of the Vodacom Please Call Me case, in which a former Vodacom employee sued the mobile telecoms company...

By Janine Hollesen 18 Aug 2014 09:24

#MobileRocks SA Part 3 - Mobile activities - Mobile Marketing Association
#MobileRocks SA Part 3 - Mobile activities

Part 3 of the #MobileRocks review of AMPS 2013AB deals with the activities the audience are engaged with on their phones. There's amazing growth in the uptake of specific mobile and mobile internet activities across...

Issued by Mobile Marketing Association 15 Aug 2014 11:51

Calling all South African mobile innovators... - Mobile Marketing Association
Calling all South African mobile innovators...

Calling all SA mobile innovators..."Mobile in Africa Rising - Wake up World!" this is the theme of the Mobile Marketing Association's event to be held in Joburg and Cape Town in August...

Issued by Mobile Marketing Association 13 Aug 2014 11:24

Data becomes MTN's new turf war
Data becomes MTN's new turf war

Africa's largest cellular company, MTN, which reported a 9% rise in half-year profits last week and now has 215m subscribers across the world, has a plan to boost flagging revenue in South Africa.

By Asha Speckman 13 Aug 2014 10:39

Billions to be spent on railway commuter network
Billions to be spent on railway commuter network

The Department of Transport will, over the next three years, invest billions of rands in the country's transport infrastructure in a bid to reduce road deaths.

13 Aug 2014 07:57

Boost business with localised, translated mobile ads
Boost business with localised, translated mobile ads

As Chinese looks set to overtake English in 2015 as the biggest language on the internet with Spanish, Portuguese, Arabic and Russian making rapid inroads, translating your ads...

By Françoise Henderson 12 Aug 2014 09:47

WASPA names first Ops Manager to strengthen self-regulating role
WASPA names first Ops Manager to strengthen self-regulating role

The Wireless Application Service Providers' Association (WASPA) has created a new role to strengthen its positioning as a credible and effective self-regulating body.

11 Aug 2014 09:38

Top 40 South African brands on Mxit on 31 July 2014
Top 40 South African brands on Mxit on 31 July 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 31 July 2014.

11 Aug 2014 08:06

#MobileRocks South Africa Part 2 - The mobile audience - Mobile Marketing Association
#MobileRocks South Africa Part 2 - The mobile audience

Part 2 of the #MobileRocks Silverstone MMA SA Review of AMPS 2014 report series, deals with the audience, their core profiles and demographics based on the channel they engage through...

Issued by Mobile Marketing Association 7 Aug 2014 09:50

PR-Net to discuss affordable mobile research platforms
PR-Net to discuss affordable mobile research platforms

A meeting of PR-Net will take place on Tuesday, 19 August 2014 when Amanda Reekie, Founding Director of ovatoyou and ImagineNATION Alliance, speaks about how the PR industry can use...

7 Aug 2014 08:35

The mobile internet: How businesses are reacting
The mobile internet: How businesses are reacting

Mobile internet usage is skyrocketing, and as more and more people are using their phones to access the internet we explored how businesses are reacting to this rising trend. (Infographic)

6 Aug 2014 12:29

Low-cost smartphones could boost e-commerce in SA
Low-cost smartphones could boost e-commerce in SA

Despite the slowing down globally of the growth in smartphone, in South Africa sales are climbing steadily. This continued introduction of low-cost smartphones will not only play a significant role...

5 Aug 2014 14:34

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