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Episode 99: Best Marketing International and a jam packed show

Date: 25 Jul 2014
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Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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Marketer's guide to the new WASPA Code of Conduct

Marketers, brand managers and members of the digital industry need to be aware of the main changes to the WASPA Code of Conduct that comes into effect on 26 August...

By Alan Haarhoff, Issued by Mobile Marketing Association 1 Aug 2014 12:21

Vicinity Media announces publisher deal with Mail & Guardian

Start-up Location-Based Mobile (LBM) ad network Vicinity Media has announced a publisher agreement with Mail & Guardian - one of the world's first online newspapers...

Issued by Vicinity Media 1 Aug 2014 10:29

Five digital disruptive Frisbees (and how they affect your bottom line)

Andy Haldane, Executive Director for Financial Stability at the Bank of England in tackling regulation uses the analogy of a dog catching a Frisbee... Essentially, a simple approach is effective...

By Mike Saunders 31 Jul 2014 14:34

Mobile app helps brands 'see' inside their markets

Mobile research technology, ovatoyou, has launched a new app that invites consumers to share their thinking, or images of their surroundings from the palm of their hand...

31 Jul 2014 09:14

WeChat concludes agreement with Resolve Mobile

Resolve Mobile has been appointed as an approved WeChat official accounts integration and support partner.

28 Jul 2014 13:46

Vserv.mobi appoints Anurag Patnaik as Senior Vice President - Product

Anurag Patnaik, a proven strategist in the mobile and digital sector, joins Vserv at a pivotal juncture as a catalyst to the company's aggressive growth trajectory...

Issued by Vserv.mobi 28 Jul 2014 13:13

The quest for the 'mobi-grail': Make promises. Keep promises.

There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow...

By Deseré Orrill, Issued by Ole! Media 28 Jul 2014 11:56

Vodacom boosted by international growth

Vodacom (VOD)‚ South Africa's largest mobile operator by subscriber numbers‚ on reported fast growth outside of its domestic market‚ offsetting stagnating growth at home in the June quarter.

By Samuel Mungadze 28 Jul 2014 11:50

Adclick Africa launches new mobile DSP

Adclick Africa's newly-launched mobile DSP helps connect advertisers with an audience of millions across Africa by aggregating multiple mobile ad exchanges and enabling real-time buying of mobile display inventory...

Issued by Adclick Africa 28 Jul 2014 11:01

Security a risk for 'Internet of Things'

Not long ago cloud computing and "bring your own device" to work began to change the way businesses and individuals used technology. This is now expanding to include the concept of the "Internet of Things" (IoT).

By Thabiso Mochiko 28 Jul 2014 10:45

SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

By Jacques Swanepoel 27 Jul 2014 08:17

#MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report

Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data...

Issued by Mobile Marketing Association 25 Jul 2014 14:56

Buying electricity and airtime just became much easier!

A mobile app which adds value to users of prepaid electricity and airtime has been developed by Prepaid24, the online partner of Blue Label Telecoms, the largest reseller of physical prepaid vouchers in South Africa...

Issued by Prepaid24 25 Jul 2014 13:55

SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world. Consulting firm Deloitte estimates that mobile...

By Jacques Swanepoel, Issued by Cellfind 25 Jul 2014 13:35

[Biz Takeouts Podcast] 99: Best Marketing International and a jam-packed show

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Hando SiniSalu, Craig Shelley, Trevyn McGowan and Kirsty Henderson. [twitterfall]

25 Jul 2014 13:03

Vicinity Media targets rapid growth through private equity deal

Johannesburg based digital media company Business Positioning Systems (BPS) has announced a private equity deal with two ex RMB Executives to fund the expansion of recently formed business Vicinity Media...

Issued by Vicinity Media 25 Jul 2014 10:59

Free app for private equity in Africa

Phatisa, an African private equity fund manager, has launched a free app for use by professionals in African private equity...

24 Jul 2014 09:29

Assegai Awards 2014 open for entry online

The DMASA Assegai Integrated Marketing Awards are now open for entry and this year, the submissions will be online. The closing date for submissions is 15 September 2014...

24 Jul 2014 08:25

Stop wasting SMSes, know your audience!

Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr explains that personal relevance of this kind gives marketers a unique and powerful advantage...

By Laurie Sloan, Issued by Amorphous 23 Jul 2014 13:32

Mobile technology expansion needed

About 40% of companies are investing in mobile technologies across their business and consider mobility as a key part of their business strategy, according to Accenture Mobility Report 2014.

23 Jul 2014 11:59

2013 AMPS Mobile report out this week

Silverstone and the Mobile Marketing Association (South Africa) are releasing a comprehensive mobile review and series of research reports...

Issued by Mobile Marketing Association 23 Jul 2014 09:05

Tuluntulu now has ten channels

Tuluntulu, one of South Africa's top 10 startup companies this year, has recently launched ten channels that are available 24/7 on mobile...

23 Jul 2014 08:37

[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

DigiChat with Andrea: Mobile Advertising & Marketing

Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though...

By Andrea Mitchell 23 Jul 2014 06:30

Measuring your marketing impact

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data...

By Charles Stretch 22 Jul 2014 14:02

A secure OTP banking channel for any mobile phone

Customers using online banking often complain that they are not receiving their One Time Passwords (OTPs) timeously, or feel frustrated when authentication systems fail to speedily deliver the required interaction...

Issued by AAT - Always Active Technologies 22 Jul 2014 11:19

Nkanyiso Bityela wins Mxit Reach's Ibali Lami writing competition

Nkanyiso Bityela is the overall winner of the inaugural Mxit Reach's Ibali Lami national writing competition...

22 Jul 2014 08:37

Hybrid heaven - Samsung Galaxy's K Zoom

If a digital camera and a highend smartphone could procreate, the Samsung Galaxy K Zoom would be that joyous offspring.

By Kate Ferreira 21 Jul 2014 08:39

Energiser scores with Mxit

During the 2014 FIFA World Cup, Energiser South Africa ran a campaign with Mxit and in just one week of the campaign, its app grew from a zero base to 33,789 followers.

20 Jul 2014 11:16

Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

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