Strike Media

Why you need a Mobi site

Recent statistics emerging in the market indicate that the percentage of South African cell phone users with smartphones has more than doubled over the past year. It is predicted that smartphone penetration in South Africa is likely to reach 80% by the year 2014. 23 May 2012 12:49

Managing security outside the firewall

Along with the many business benefits that companies can achieve by giving workers the tools to do their jobs while they are out of the office, organisations also face a number of new information security risks, as end-users do more of their work from outside the corporate firewall. 23 May 2012 12:05

Mobile engagement: a better way to reach and influence your customers

[Llew Claasen] If you've been hiding under a rock during 2011, then you might have missed predictions from industry pundits that "the year of mobile" had finally arrived. The truth is, we ain't seen nothin' yet. While there has been significant traction and momentum in mobile recently, the potential opportunities for mobile marketing and engagement are immense. 23 May 2012 09:00

Research released on mobile app users in the News24 space

The SpaceStation has recently released research results from over 1000 Blackberry users of the brand's mobile app in the News24 space, which has had over 300 000 downloads since the app went live just over a year ago. 22 May 2012 13:05

Strike Media

Strike Media to develop 2012 Bookmark Awards mobisite

In 2011 the Bookmarks approached Strike Media to build and host the Bookmark Awards' mobisite, due to Strike Media's expertise and understanding of mobile internet and the specific idiosyncrasies of browsing the web from a handset. 18 May 2012 10:55

Gloves off in mobile price war

[Craig Wilson] It's no secret that despite having the longest-standing mobile networks on the continent, SA still has some of the highest mobile call rates in Africa. This week, Cell C went some way to correcting that when it announced it was cutting prepaid rates, and hinted that new post-paid pricing will follow soon, but there's arguably still a long way to go. 18 May 2012 10:50

Integrating mobile to create compelling campaigns

International research suggests that consumers in their 20s look at more than 20 different types of media per hour, in interactions with both small and large screens, from film to TV, tablet, smartphone and back again. 15 May 2012 11:54

Prezence

Mobile development trends in Africa

Tim Bishop of Prezence Digital speaks about Africa's mobile development and why he says brand and marketers should adopt a mobi first strategy when looking to engage and interact with the South African consumer - and why launching your brand to the mobile masses requires more than just a smaller version of your website or an iPhone app. 14 May 2012 14:27

iMaverick

iMaverick is now available on Android

Due to the successful uptake of the iPad and iPhone versions of iMaverick, the iMaverick team have unveiled an Android version of the publication. 14 May 2012 11:58

Across Africa with two smartphones

[Craig Neill] When two friends decided to go on a motorcycle tour around Southern Africa, they filmed it on their Apple iPhone 4 and Samsung Galaxy S2 smartphones and produced a documentary of their adventure. 14 May 2012 10:23

Answered

Answered Insights launches South Africa's first mobile quantitative research tool

Online market research specialists, Answered Insights, have launched a revolutionary mobile research tool giving marketers top line strategic insight into the emerging market. 11 May 2012 06:22

Multiple users connect via webcam/camera through Vodacom

Vodacom Business Services has launched a video collaboration solution that allows multiple users to connect from their desktops, mobile devices or meeting rooms via any device that has a built-in webcam or camera. 10 May 2012 11:31

Wi-Fi... in the sky

South African airspace becomes cyberspace in a first for South Africa as Wireless G, together with Mango and Vodacom, bring you Wi-Fi in the sky. By using G-Connect In-Flight Wi-Fi, Mango guests can now surf the web when travelling between South Africa's major centres, at 30 000 feet. 9 May 2012 14:00

SMSPortal

Have you been burnt using SMS as a marketing channel?

In the past 10 years SMSPortal has come across numerous clients who have been burnt while using SMS to communicate with their target market. Our response however, is always the same: "Did your numbers come from a local mobile number?" e.g. +2782XX, +2783XX and +2784XX? In most cases the answer is "No". 9 May 2012 13:59