Business Positioning Systems

BP gets "Pumped up for Summer" with Business Positioning Systems and Location Point Advertising

BP is the first petroleum retailer to experience first-hand how location-based marketing and Location Point Advertising in particular can boost a campaign. The campaign featured ads delivered on NAVTEQ Location Point Advertising to mobile consumers using Nokia Ovi Map-enabled smart phones. 8 Feb 2012 10:54

Business Positioning Systems

Steers use Location Point Advertising to target 'on the go' consumers

Steers recently added a location-based media element to their Oreo ice cream promotion. The Location Point Advertising (LPA) campaign was managed by location-based media agency Business Positioning Systems. 7 Feb 2012 12:32

A role for media agencies in solving the modern media blur

[Herman Manson: @marklives] London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three. [video] 2 Feb 2012 10:31

Realmdigital

Snapplify - transforming publishing content into mobile apps

The recent launch of mobile app developer Snapplify gives the publishing market a full turnkey solution for transforming their content into mobile apps within minutes, for global distribution via the Apple App Store. It is the first to offer this kind of service to publishers at zero upfront cost. 31 Jan 2012 12:10

[2012 trends] Will someone (Eskom, maybe) please pull the plug?

[Sue Disler] That was my first reaction when Bizcommunity's editor Simone Puterman requested an article predicting 12 trends for 2012. A "trend" is defined as "a general tendency, movement, or direction". In my honest opinion, what most people will be purporting as trend is merely (if you analyse it properly), new and improved technology and ideas. 31 Jan 2012 12:06

[2012 trends] Bob, where's my flying car?

[Matt Ross] I'm risking joining the ranks of ludicrousness by jumping in the mire of guesstimation. I'm not focusing on any specific area of our industry; after all, any development affects us all. I have tried to be broad, though. Oh, and I've avoided trends. The following will be stalwarts for years to come - the temporary is never attractive, anyway. Unless you married Liz Taylor. 31 Jan 2012 11:36

[Thought Leadership Digibates] 03: Search-based marketing

The third Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com and Click Thinking/iProspect in Cape Town, covered topics regarding search in the online media-marketing sphere. 30 Jan 2012 13:23

Cell C's Camerer to take marketing reins at MultiChoice

[Duncan McLeod: @mcleodd] Simon Camerer, the man who "appointed" comedian Trevor Noah as Cell C's CEO ("chief experience officer") and who led the makeover of the cellular operator's brand, is set to take the top sales and marketing job at DStv operator MultiChoice on 1 February 2012. 30 Jan 2012 12:19

Huisgenoot, You get award winner on redesign

The February 2012 issues of Huisgenoot and You magazines, released on Friday 27 January 2012, have a new look, headed by well-known magazine designer and Pica Award winner Anton Sassenberg. [video] 30 Jan 2012 11:07

[2012 trends] Media industry encountering unprecedented challenges

[Angela Quintal] The fragmentation of the media and the mind-boggling range of sources of information available to readers have conspired to cause publishers of print media to re-evaluate their roles. Does that mean that print is dead? No, far from it, but periods of serious introspection are nonetheless the order of the day for publishers of newspapers and magazines across the globe. 27 Jan 2012 14:28

[2012 trends] Getting found in 2012

[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them. 27 Jan 2012 13:01

Non-censoring of weather reporting welcomed by SANEF

The statement by Water and Environmental Affairs Portfolio Committee chair Johnny de Lange that amendments to the South African Weather Services Amendment Bill will not result in the media being censored by the Weather Service, has been welcomed by the SA National Editors' Forum (SANEF). 27 Jan 2012 07:07

[2012 trends] The year of the phoenix

[Joanna Oosthuizen] Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action. 26 Jan 2012 12:37

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40