The International Marketing Council (IMC) of South Africa has launched its first viral mobile marketing campaign with Yonder Mobile Media. The campaign includes a mobile website, SMS call-to-action, refer-a-friend and bulk messages. 1 Jul 2009 12:58
In the latest of a string of international mobile content deals, one of Europe's most successful wireless application service providers, Mobileview, has partnered with South Africa's Strike Media to offer mobile services and network integration in the local market. 1 Jul 2009 12:40
South African mobile services provider Grapevine Interactive has entered into an exclusive partnership with iLoop Mobile to import the same mobile Internet site development technology used by Barack Obama's presidential campaign, the company reported yesterday, Tuesday, 30 June 2009. 1 Jul 2009 11:50
Mobile marketing is forcing companies and their advertising agencies to create different advertising campaigns that are relevant to their various audiences, claimed Angus Robinson, CEO of Brandsh, an agency that specialises in mobile and social media, yesterday, Tuesday 30 June 2009. 1 Jul 2009 07:30
[Vivian Warby] Government is to implement strict laws on the sale of cellular phones and sim cards to help curb serious crime in the country. 30 Jun 2009 17:09
Brandscape Marketing was briefed by SAIL to focus on “Vodacom's Player 23, You, the Fan” campaign by engaging fans at selected games with free rich media content downloaded to mobile phones via promoter-worn Hypertag Bluetooth units. 29 Jun 2009 11:48
Starfish Mobile International, an African Wireless Application Service Provider (WASP), has partnered with Telekom Network Malawi (TNM), an African mobile network provider, in launching and strategically driving TNM's Mobile Content business and services in Malawi. 26 Jun 2009 13:08
NEWSWATCH: Michael Jackson died yesterday, Thursday, 25 June 2009 at his home in Los Angeles, apparently of a heart attack - but city medical authorities have scheduled an autopsy for today and say the cause of death may only be confirmed in weeks, reports IOL Tonight. The mass media and social media, from newspaper frontpages (both print and digital), TV, radio to Twitter, Facebook and blogs, are full of tribute, speculation, hype and comment concerning the king of pop today, Friday 26 June. 26 Jun 2009 11:21
MTN issued a statement yesterday, Thursday, 25 June 2009, in response to the controversy and media reports surrounding the promotion it is running to mark its 15th anniversary. 25 Jun 2009 15:55
Independent media agency OMD Media Direction has swept the board in the Vodacom Mobile Media's incentivised experiential campaign - the MAD Challenge. The awards function took place last night, Wednesday, 24 June 2009. 25 Jun 2009 14:18
Mobile marketing platform provider Flytxt has announced that not only will it be entering the South African market, but that it is also in discussion with local mobile operators, the company stated yesterday, Monday, 22 June 2009. 24 Jun 2009 13:22
The four schools identified for the project include New Generations School in Orange Farm, Gauteng, Jiyane School in Thembisa, Gauteng, President Mangope High School and Tlabane Technical College both in Rustenburg in the North West. 22 Jun 2009 20:13