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How to use Google Maps for your business

[Stephen Newton] Thousands of South African businesses and website owners are already making the most out of Google Maps since the product launched locally last year. If you're not already using the free offerings in Maps to improve your business web presence quickly, cheaply and easily ahead of the 2010 FIFA World Cup, here are a few tips to make you and your business more Maps-savvy. [video]

2010 mobile advertising boom in SA, Africa?

[Issa Sikiti da Silva] There is a clear indication that the South African mobile advertising sector is headed towards a massive boom as the 2010 FIFA World Cup draws near - thanks to the phenomenal growth of the continent's cellphone market and soccer passion. 9 Feb 2010 10:32

Mobilising big brands properly - how one size does not fit all - Prezence SA

Prezence South Africa, with its comprehensive arsenal of mobile technology and user experience expertise, was recently tasked with pushing South Africa's most comprehensive music and entertainment site, EntertainmentAfrica.com, into the mobile space in just three short weeks. 8 Feb 2010 12:51

Four digital milestones for your business in 2010

[Andy Hadfield] I do get tired of the frantic “trending” that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. So, without any further ado, here are four very simple direction markers for your digital strategy in 2010. 8 Feb 2010 12:49

Direct mail to weather digital inroads, budget cuts

[Ian Geary] The future of the traditional direct mailer looks set to grow in 2010 and beyond, despite the inroads being made by digital direct media platforms such as the Internet and mobile technologies. 8 Feb 2010 11:44

HIV support programme uses SMS to keep men connected - BulkSMS

This case study illustrates that the use of appropriate mobile technology has a positive impact on maintaining men's participation in a health programme focusing on HIV testing and education. 5 Feb 2010 10:12

Van Rijswijk retires from Aegis Media

Aegis Media South Africa, which has three media communications agencies, Carat SA, Full Circle Media and Vizeum, as well as Trigger, a digital and mobile communications company, has announced that Edu van Rijswijk, chair of Aegis Media and MD of Carat has retired, effective end January 2010. 5 Feb 2010 07:53

Mobile marketing: you need bait in the water - Cibr8 Media

[Dries Badenhorst] Like you, I'm tired of hearing all the stats and projections of what mobile marketing can deliver. In fact, does any developer or salesperson really tell you what it will cost to reach the full potential of 30+ million consumers? 3 Feb 2010 11:19

[2010 trends] Climbing on the brandwagon

[Abey Mokgwatsane] For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference. 29 Jan 2010 11:57

Cannes Lions 2010 entries open, with new awards

LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design. 29 Jan 2010 10:48

Cheaper cellphone calls to drive SMS uptake in 2010 - BulkSMS

Pieter Streicher, Managing Director of BulkSMS.com, says the possible reduction in mobile call charges will change consumer behaviour. 26 Jan 2010 10:36

SMS helps provide instant SOS during times of crisis - Clickatell and Ushahidi urge support to Haiti - Clickatell

Clickatell, in partnership with its customer Ushahidi, is expanding the call for assistance for the victims of the Haiti earthquake, emergency services deployed to assist those in crisis, as well as all the men and women that are volunteering in Haiti. 25 Jan 2010 07:21

[2010 trends] Media law a necessity, not a luxury

[Rachelle Bricout] Companies have adopted a more conservative “wait-and-see” outlook and are, instead, giving considerable thought to what is important and what will keep them afloat in a still uncertain market. This level of awareness has resulted in a need to ‘protect and preserve' that has certainly been seen by those in the legal marketing sector. 21 Jan 2010 12:46

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Contributors

	Stephen Newton How to use Google Maps for your business
	Issa Sikiti da Silva 2010 mobile advertising boom in SA, Africa?
	Abey Mokgwatsane [2010 trends] Climbing on the brandwagon
	Marion Scher [2010 trends] Media, social media more intertwined than ever
	Eddie Groenewald [2010 trends] Mobile on the move
	Walter Pike [2010 trends] The year the penny drops?
	Gisele Wertheim-Aymes [2010 trends] 10 communication trends for SA

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