BizTrends 2018

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Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA

In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...

Issued by Boo-Yah! 3 days ago

Tourism marketing trends to tap into in 2018

The competitive nature of the tourism industry - coupled with consumers constantly changing expectations - has meant that keeping tabs on, and tapping into, marketing trends is a must for business success...

By Christa Badenhorst 9 Jan 2018

#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam...

By Leigh Andrews 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

Ad firms using tools to help them read your mind

Why did you splurge on that new pair of shoes? Or that pricey smartphone? More and more advertisers are trying to tap into the unconscious to divine the invisible forces that drive those spending decisions...

27 Dec 2017

Start thinking in a 'mobile first' mindset

According to the latest November stats from Effective Measure, 'South Africa Online', a whopping 67.38% of unique browsers came from mobile itself...

By Graham Du Plessis 27 Dec 2017

Spectrum Alliance backs change in licensing model to boost rural reach

A significant amount of spectrum, or radio waves, in rural areas could be unlocked by amending licensing models, according to Kalpak Gude, the president of the Dynamic Spectrum Alliance...

19 Dec 2017

New app can provide real-time services

Seee In, a soon-to-be-released app, aims to change the game with dual benefits that cater to both consumers and businesses...

19 Dec 2017

Social and mobile get even closer in 2018

When social meets mobile, we see the best of both in our digital world... Let's explore their journey as their relationship gets even closer as 2018 approaches, and how we can leverage what they offer us as marketers in Africa...

By Candice Goodman, Issued by Mobitainment 18 Dec 2017

The rise of mobile streaming TV

Streaming media is changing the face of broadcasting: people are turning to streaming video platforms, and increasingly, consuming their media and entertainment via their mobile phones...

18 Dec 2017

Digitata Insights partners Sunlight on water saving awareness campaign

Digitata Insights and Sunlight have together embarked on a water saving awareness campaign with the aim of...

13 Dec 2017

Mark1 Labs delivers an award-winning virtual reality ad unit for KFC's Add Hope campaign

In celebration of World Hunger Day earlier this year; leading quick-service restaurant chain KFC, working with Plato Communications and specialists Awaken VR, developed 360° videos...

Issued by Mark1 12 Dec 2017

Red Cherry Interactive and BigBrave develop and launch Tru-Cape's new mobile game

Red Cherry Interactive was briefed by Tru-Cape Fruit Marketing to conceptualise, develop and launch a new mobile game...

Issued by Red Cherry Interactive 12 Dec 2017

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International

New trends in MENA 'rebranding sexual wellness', 'mingling with the machine' and 'halal space food'

2018 report from J. Walter Thompson's Innovation Group MENA forecasts 100 trends, depicting region's fast-paced evolution

Issued by JWT 5 hours ago

Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one.

By Megan Bowman 7 hours ago

A South African's guide to moving to and making it in Malta: The culture of connection

Valletta, the baroque cityscape on the island fortress of Malta, is making global headlines this month - indeed this year - as it assumes the mantle of European Capital of Culture 2018. Last year, after having fallen in love with this little corner of the Mediterranean, I relocated to the archipelago for a sabbatical to take a front row seat for the programme of the next 12 months.

By Marcus 'The Maltese Falcon' Brewster 8 hours ago

Facebook, Twitter, YouTube pressed over terror content

WASHINGTON - Terrorists and hate groups continue to get their propaganda onto social media platforms despite efforts by Facebook, Twitter, and YouTube to shut them down, a US Senate panel heard on Wednesday.

14 hours ago

Facebook agrees to widen probe of Brexit vote fake news

LONDON - British lawmakers probing possible Russian interference in the Brexit referendum revealed on Wednesday that Facebook had agreed to broaden its own investigation into fake news around the vote, after the social media platform's initial efforts drew criticism.

14 hours ago

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