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Mobile app helps brands 'see' inside their markets

Mobile research technology, ovatoyou, has launched a new app that, when loaded onto an iOS, Android or Blackberry handset, invites consumers to share their thinking, or images of their surroundings, in situ, from the palm of their hand.

31 Jul 2014 09:14

WeChat concludes agreement with Resolve Mobile

Resolve Mobile has been appointed as an approved WeChat official accounts integration and support partner.

28 Jul 2014 13:46

Vserv.mobi appoints Anurag Patnaik as Senior Vice President - Product

Ropes in former Reliance Jio SVP to bolster global product strategy

Issued by Vserv.mobi 28 Jul 2014 13:13

The quest for the 'mobi-grail': Make promises. Keep promises.

There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow as conversations move swiftly from topic to topic. This is in no small measure, thanks to how the offline and online worlds have merged to form a ubiquitous omnipresent space in which we have all become content creators. But in this ever-changing landscape, there are endless opportunities to engage, retain and grow customer loyalty.

By Deseré Orrill, Issued by Ole! Media 28 Jul 2014 11:56

Vodacom boosted by international growth

Vodacom (VOD)‚ South Africa's largest mobile operator by subscriber numbers‚ on reported fast growth outside of its domestic market‚ offsetting stagnating growth at home in the June quarter.

By Samuel Mungadze 28 Jul 2014 11:50

Adclick Africa launches new mobile DSP

Adclick Africa is proud to announce the launch of a mobile DSP serving advertisers across Africa. It's no secret that mobile is becoming the top medium to connect with African consumers and Adclick Africa is leading the way in connecting the African audience on mobile with advertisers.

Issued by Adclick Africa 28 Jul 2014 11:01

Security a risk for 'Internet of Things'

Not long ago cloud computing and "bring your own device" to work began to change the way businesses and individuals used technology. This is now expanding to include the concept of the "Internet of Things" (IoT).

By Thabiso Mochiko 28 Jul 2014 10:45

SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world.

By Jacques Swanepoel 27 Jul 2014 08:17

#MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report

Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data.

Issued by Mobile Marketing Association 25 Jul 2014 14:56

Buying electricity and airtime just became much easier!

The long-awaited and much anticipated mobile app, by Prepaid24, was officially launched on the 9th of July 2014. Prepaid24 is the online partner of JSE-listed Blue Label Telecoms Limited, the largest reseller of physical prepaid vouchers in South Africa.

Issued by Prepaid24 25 Jul 2014 13:55

SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world. Consulting firm Deloitte estimates that mobile instant messaging services will carry around 50 billion messages on an average day in 2014, compared to the just 21 billion SMS text messages sent.

By Jacques Swanepoel, Issued by Cellfind 25 Jul 2014 13:35

[Biz Takeouts Podcast] 99: Best Marketing International and a jam-packed show

On the last Biz Takeouts Marketing and Media Radio show, 24 July, host Warren Harding chatted to Hando SiniSalu, Founder & CEO of Best Marketing International. We spoke to Hando about "The Best of Global Digital Marketing: The Book" as well as his trip to JHB and CPT on 13 & 14 August to talk at the Marketing Mix events. Hando discusses how they chose the case studies that are featured in the Best in Global Digital book and we chat about the South African entries for The Tweeting Badger and the Organ Donor shop by Native VML (@native).

25 Jul 2014 13:03

Vicinity Media targets rapid growth through private equity deal

Johannesburg based digital media company Business Positioning Systems (BPS) has announced a private equity deal with two ex RMB Executives to fund the expansion of recently formed business Vicinity Media. Vicinity's proprietary technology provides hyper-relevant advertising based on consumer profiles including location, search term, handset type, local weather conditions, demographics, time of day and day of the week.

Issued by Vicinity Media 25 Jul 2014 10:59