BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit from London to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy.

By Jessica Tennant 1 day ago

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

A leader in augmented reality (AR), Zappar, have ventured into mixed reality (MR) and recently paid Cape Town a visit to end off AfricaCom with the launch of the ZapBox - an MR kit presenting individuals and businesses with the opportunity to create their own MR experiences - at the Two Oceans Aquarium, V&A Waterfront.

By Cari Coetzee 1 day ago

Image credit: Pixabay - .
Icasa has published second draft of End-User and Subscriber Service Charter

On 7 August 2017 the Independent Communications Authority of South Africa (Icasa) published the first draft of the End-User and Subscriber Service Charter Regulations for interested stakeholders to make their comments and inputs on specific sections of the Regulations. It received 20 submissions. Upon consideration of the submissions received from stakeholders, Icasa decided to publish a second draft of Regulations for further stakeholder consultation.

1 day ago

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Ten years ago, conventional wisdom told us that email and SMS as marketing channels were going to die due to the rise of social media, mobile advertising, and instant messaging. Yet today email and SMS channels are still growing worldwide and in some cases faster than the other more modern channels. Email marketing volumes have almost doubled in the past two years worldwide, while SMS marketing has grown 142% in two years, second only to video advertising, according to a report by Salesforce.com.

By Walter Penfold 17 Nov 2017

Zim news app sees spike in traffic
Zim news app sees spike in traffic

Zimbabwe's #datafree Zim News app spikes to more than 3 million daily page views as citizens seek information on crisis.

17 Nov 2017

The rise of mobile - What it means for brands
The rise of mobile - What it means for brands

James Cameron was right - in the 21st century machines would take over the world. Only it would not be six-foot-tall cyborgs, but five to 10-inch screens doing the conquering. Users consuming rich content on mobile devices, both on their own as well as while sitting in front of the TV is the new normal. This means that advertisers have to work harder than ever to attract and retain potential customers' attention, as the competition has become formidable and unrelenting.

By Nick Hodge 16 Nov 2017

Photo by Rodion Kutsaev on Unsplash
Top seven lessons to help you maximise the African app-ortunity

We love mobile and have been fortunate enough to work on the initial versions of many of South Africa's leading apps over the last seven years. In some cases, we have continued working with these brands throughout the course of their app journeys and these are some of the fundamental (as well as subtler) learnings anyone looking to make a dent in the space can take from this experience...

By Lynette Hundermark 15 Nov 2017