IAB SA/PwC online adspend study - Have you been left out?
IAB SA/PwC online adspend study - Have you been left out?

PwC and the IAB have performed a domestic digital advertising expenditure analysis for the past three years, with various market participants both from the online and mobile publishing and agency sector contributing. This analysis has been able to effectively quantify the size of the internet (online and mobile) media revenues in South Africa for the respective years.

Issued by IAB South Africa 25 Apr 2017