Naspers increasingly mobile
Naspers increasingly mobile

Naspers is further transforming itself into a mobile-first applications business as people, particularly in emerging markets, use smartphones to make transactions.

By Thabiso Mochiko 2 hours ago

Kids' wearables offer new opportunities
Kids' wearables offer new opportunities

New categories, such as wearable computers for children are starting to emerge and existing form factors, such as smartwatches, are beginning to mature in the global wearable computer market.

4 hours ago

Last chance to enter the MMA Smarties - extended deadline 30 June 2016
Last chance to enter the MMA Smarties - extended deadline 30 June 2016

It's your last chance to enter the Smarties! Marketers and agencies have until midnight on 30 June 2016 to submit to the Mobile Marketing Association South Africa (MMA SA) Smarties. This extended deadline ensures that all mobile creatives have time to submit and be counted. So don't miss your chance to showcase your best mobile work!

Issued by Mobile Marketing Association 1 day ago

Carmen Murray
The three H's of brand purpose

How times have changed for marketing? Not too long ago, reaching out to customers was easy and accessible. All you had to do was to take your product to advertising platforms like TV, radio and print and our job was done! Organisations "saw the ROI" and measurability was never in question. It was just the right thing to do.

By Carmen Murray, Issued by Mobitainment 1 day ago

Bringing bricks and clicks together
Bringing bricks and clicks together

It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married so that the initial source of influence was known? It would be revolutionary, and it's almost here.

By Danette Breitenbach 2 days ago

InSite shifts mobile retirement into gear
InSite shifts mobile retirement into gear

InSite is setting out to prove that retirement planning doesn't need to be a burden. Planning for your financial future can be done from the palm of your hand. The team has been hard at work, developing a first-of-its-kind retirement fund mobile app for the Vodacom Group Pension Fund.

Issued by inSite Education 2 days ago

#MobileFocus: Rise of the instant messengers
#MobileFocus: Rise of the instant messengers

While instant messaging (IM) for business is not a new concept for AAM (Always Active Mobile), the recent push by Facebook of its Messenger app for business shows just how important IM is becoming for brands seeking to effectively engage with consumers.

Issued by AAT - Always Active Technologies 2 days ago

Report shows increase in B2C mobile messaging
Report shows increase in B2C mobile messaging

Research conducted by the Mobile Ecosystem Forum (MEF) shows that customers are regularly communicating with businesses through mobile communication channels such as SMS and chat apps.

2 days ago

MultiChoice Media Innovation Challenge winners ready for LaunchLab lift-off
MultiChoice Media Innovation Challenge winners ready for LaunchLab lift-off

LaunchLab, a network of Stellenbosch University campus-based business incubators, in partnership with MultiChoice, ran an entrepreneurial challenge across its partner university campuses in the Western Cape to unleash innovation in media. It has now selected three winners who will receive seed funding and incubation support from the LaunchLab for the next 12 months to be used to launch and grow their business ideas.

3 days ago

Step by step post-launch app marketing plan
Step by step post-launch app marketing plan

Launching an app is not as simple as just creating it and making it available for download. I mean, sure, you can do it that way, but it will get no attention and hardly anyone will ever download it or rate it well enough for it to make it to a visible spot.

By Siya Carla 27 Jun 2016

#YouthMonth: Apps taking the youth by storm [Infographic]
#YouthMonth: Apps taking the youth by storm [Infographic]

Mobile apps play a huge role amongst the youth today. They're used to socialise, inform and inspire whether it's video, text or photography. Facebook, Twitter and Instagram are the apps everyone knows, but there are some apps out there that are more appealing to the youth today.

By Beverley Klein 24 Jun 2016