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The mobile app strategy basics
The mobile app strategy basics

Make sure your mobile app strategy is more business-centered than merely tech-only or miss out, says OutSystems director Craig Terblanche...

By Leigh Andrews 26 May 2015 14:00

Candice Goodman
It is all in the tactics, effective mobile marketing in Africa

The success of mobile marketing in emerging markets is reliant on a deep understanding of the African consumer; successful engagement is reliant on relevant tactics. The real challenge facing marketers is how to best connect with consumers, to deliver measurable, engaging campaigns. Innovation is key to delivering this, but what does this innovation look like? For innovation to succeed in Africa, it needs to consider that prospective participants are cost conscious, campaigns need to be engaging and relevant.

By Candice Goodman, Issued by Mobile Marketing Association 26 May 2015 11:13

SA's most popular smartphones revealed
SA's most popular smartphones revealed

BlackBerry may be on the back foot in many parts of the world, but in SA the brand continues to hold its own, despite intense marketing from rivals...

By Duncan Alfreds 26 May 2015 09:28

A fresh take on the loyalty program - giving South African consumers something they really value - JustPalm
A fresh take on the loyalty program - giving South African consumers something they really value

Retailers have found a new way to create positive relationships with their customers by giving them something valuable in exchange for their loyalty - free talk time with family and friends.

Issued by JustPalm 25 May 2015 10:42

Smartphones are converging on all LSMs
Smartphones are converging on all LSMs

Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise. Here's how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers.

By Andre Steenekamp 25 May 2015 05:47

An enterprise driven omni-channel strategy must empower the mobile workforce
An enterprise driven omni-channel strategy must empower the mobile workforce

More and more South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point.

By Lynette Hundermark 24 May 2015 14:30

Mobile engagement grows with text increasing in importance
Mobile engagement grows with text increasing in importance

According to the recent research conducted by Oxygen8 and Mobilesquared, the role of mobile within our daily lives is changing. Messaging is now the most popular service on mobile, according to 90% of mobile users that participated in the research, followed by browsing and email.

22 May 2015 14:08

Digital video advertising in every step of the touch-tell-sell model - DQ&A Media Group
Digital video advertising in every step of the touch-tell-sell model

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply. Global advertising revenue from digital video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to this research. We know that video advertising can make the difference in a successful campaign. It is important that you have the proper knowledge of this format. How can it be a part of your strategy? And in which stages of the Touch-Tell-Sell (DQ&A's attribution model) can video advertising play an important role?

Issued by DQ&A Media Group 22 May 2015 12:55

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On Thursday, 21 May 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined by Gerhard De Kock, Business Development Manager for Digicape, to talk about the iBeacon product called Beamo.

22 May 2015 09:45

Revealed: The true colour of SA's 18 D&AD 2015 Pencils
Revealed: The true colour of SA's 18 D&AD 2015 Pencils

LONDON, UK: The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil.

22 May 2015 00:07

2015 South African mobile location-based advertising report released by Vicinity Media - Vicinity Media
2015 South African mobile location-based advertising report released by Vicinity Media

Mobile spend across South Africa is growing year on year however still lags behind developed markets such as the US, where mobile is currently positioned as the true 'first screen'. As Africa's first true location-based mobile ad network, Vicinity Media releases its state of the industry report every quarter, with the 2015 first quarter report having recently been released. The report aims to inform marketers, agencies and brands just how effective mobile is becoming and recognises the early adopters that are getting it right.

Issued by Vicinity Media 21 May 2015 10:47

MTN South Africa struck down by strike action
MTN South Africa struck down by strike action

According to a report via EWN, Mobile service provider MTN revealed that its call and service centres, as well as its distribution offices, are currently being affected by the latest strike - which has essentially struck down the operator. According to the report, the strike is being led by the Communication Workers Union (CWU).

By Darryl Linington 21 May 2015 08:49

[NewsMaker] Shauna Carter
[NewsMaker] Shauna Carter

"We are not here to sell you an impression, rather make one!"

By Louise Marsland 20 May 2015 07:41