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App store is the new Google, says Naspers CEO
App store is the new Google, says Naspers CEO

In a world where the smartphone is becoming ever more dominant, the app store is becoming key to success for an e-commerce business, according to Naspers [JSE:NPN] CEO Bob van Dijk.

By Matthew le Cordeur 1 Jul 2015 14:52

MMA Africa forum part of Loeries Creative Week - proudly sponsored by Unilever - Mobile Marketing Association
MMA Africa forum part of Loeries Creative Week - proudly sponsored by Unilever

The Mobile Marketing Association "MMA" of South Africa announces a dedicated mobile marketing event, the MMA Africa Forum, as part of Loeries® Creative Week™. Proudly sponsored by Unilever, the free half-day workshop offers attendees the opportunity to learn from keynote speakers about how to successfully integrate mobile into the marketing mix.

Issued by Mobile Marketing Association 1 Jul 2015 09:15

Risky business: is your IT securing #GenMobile?
Risky business: is your IT securing #GenMobile?

A guy named Ben once said, "When you're finished changing, you're finished." It's a great maxim for living life, but it's just as relevant to how you approach corporate data security and how workers' expectations have shifted in the era of anywhere, anytime internet connections.

By Matthew Barker 1 Jul 2015 07:53

Win-win for brands and shoppers as SNAPnSAVE launches new mobile cash-back app
Win-win for brands and shoppers as SNAPnSAVE launches new mobile cash-back app

Good news! South Africans will be able to get cash back for doing their everyday shopping and simply snapping their till slip.

Issued by SNAPnSAVE 29 Jun 2015 09:47

MMA South Africa Board appointments 2015-2017 - Mobile Marketing Association
MMA South Africa Board appointments 2015-2017

The Mobile Marketing Association of South Africa (MMA SA) is delighted to announce the appointment of Yaron Assabi (Founder of Digital Solutions Group) as Chair of the Board and Sarah Utermark as Vice-Chair, (CEO of OperaMediaworks' AdVine), for a two-year term with immediate effect. MMA SA also announces the formation of a new Board of Directors which has been recently elected and is drawn from across the mobile marketing industry in South Africa. Outgoing Chair Nicolle Harding will become the Chair Emeritus of the Association.

Issued by Mobile Marketing Association 26 Jun 2015 10:42

Why you should consider replacing airtime giveaways with sponsored call marketing - JustPalm
Why you should consider replacing airtime giveaways with sponsored call marketing

Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It's an instant reward that the majority of consumers consider rather valuable - much more valuable than coupons that they may or may not redeem before they expire.

By Patrick Palmi, Issued by JustPalm 26 Jun 2015 10:42

How can brands transform liking-lurkers into brand-loving advocates?
How can brands transform liking-lurkers into brand-loving advocates?

Brands often boast about the number of "likes", followers and tweets they garner, but are these measures of brand advocacy too crude? Are people that "like" and follow everything true brand promoters?...

25 Jun 2015 11:53

The MMA Smarties Awards site is officially live!
The MMA Smarties Awards site is officially live!

The Smarties Awards is the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world...

25 Jun 2015 10:10

Cell C and Facebook partner to launch Internet.org in SA
Cell C and Facebook partner to launch Internet.org in SA

Cell C have announced the launch of a partnership with Facebook, bringing zero-rated access to the service for all Cell C customers and access to Facebook's initiative, Internet.org free basic services.

25 Jun 2015 08:21