'2D is the opportunity to use data to communicate with the consumer on their smart phone. It is part of what was a big trend, but now is viewed as part of our lives, mobility. Mobile marketing is driving 2D and is a pillar of 2D.'
By Danette Breitenbach 9 Dec 2013 10:10
Nigeria's military has restored the mobile phone service in the embattled city of Maiduguri, a day after a major raid by Islamists, which prompted a round-the-clock ban on movements.
5 Dec 2013 08:38
The latest Mxit Brand Index has been released, revealing the top South African brands on Mxit on 30 November 2013.
4 Dec 2013 14:30
As of end November Telmap and BPS are delighted to release that download numbers have reached the magical 1,000,000 mark! This marks a milestone in the industry leading app's lifetime. Over the last 15 months Telmap has delivered unmatchable results off a relatively small base - having delivered CTR's of over 5% and conversions of up to 45%. With Telmap coming pre-installed on Samsung devices as well as being marketed Vodacom this user base is surging strongly into the festive season when usage traditionally spikes by around 120%.
Issued by Business Positioning Systems 4 Dec 2013 13:03
Mobile social network, Mxit, has joined the Digital Media and Marketing Association (DMMA). The move will enable the DMMA to gain access to audience data for mobile users.
4 Dec 2013 08:45
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.
By Danette Breitenbach 29 Nov 2013 15:01
NEWSWATCH: South Africans are flocking to see the Mandela movie, reports IOL, which also reports MWEB is to increase its data speeds, and EWN reports Cell C's Alan Knott-Craig is recovering well after a stroke.
By Rod Baker 29 Nov 2013 07:18
When a telecommunications company wants to set up shop and operate in South Africa to provide internet and telephony services to consumers, it needs to acquire specific licences from the Independent Communications Authority of South Africa (ICASA), which handles all the regulation for the telecommunications and broadcasting sectors in the country. This rule applies to Voice over Internet Protocol (VoIP) providers as well.
27 Nov 2013 13:01
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
South African airspace becomes cyberspace in a first for South Africa as Wireless G, together with Mango and Vodacom, bring you Wi-Fi in the sky. By using G-Connect In-Flight Wi-Fi, Mango guests can now surf the web when travelling between South Africa's major centres, at 30 000 feet.
9 May 2012 14:00
Mobile operator 8ta is in the market for a new marketing and sales executive. Stephen Blewett, who had filled this role until the last week in April, has resigned.
By Duncan McLeod & Craig Wilson 7 May 2012 11:11
Dear Mother Christmas, I must start off by confessing that I am addressing this festive missive to you not because I am trying to be politically correct. It is simply that I recall being contacted by you after my letter to Father Christmas last year about 3G connectivity.
By Harry Trisos 10 Dec 2007 10:20
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