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Uk’shona Kwelanga
Move aside, TV soapies: Welcome the WhatsApp drama series

We use WhatsApp to send snaps of ourselves trying on outfits in changing rooms to our loved ones and keep neighbours informed of suspicious goings-on. But watching a TV-style drama unfold on the messaging platform? That's new. Here's how Sanlam and agency King James got an innovative series rolling, on a phone near you.

By Leigh Andrews 4 hours ago

The seven secrets to successful SMS campaigns
The seven secrets to successful SMS campaigns

This 160-digit marketing starting at R0.17 per SMS with up to 98% open rates offers more opportunities than you might expect. The dilemma with most marketers seems to be, how do I make sure my SMS marketing campaigns are as successful as they can be? Here, we will share the seven secrets to successful SMS marketing campaigns with you.

Issued by CM Telecom 5 hours ago

Sygic Travel database bursting with 360° travel videos
Sygic Travel database bursting with 360° travel videos

Through the Sygic Travel database of more than 1,300 travel videos in 360°, travellers can find themselves in the world's most beautiful places - from Barcelona and Bangkok to a hot air balloon above Cambodia's Bakong Temple, they can drive a rickshaw through an Indian market or ride a camel near the Pyramids of Giza.

7 hours ago

Hannes Prinsloo
#NewCampaign: Shazam uses storytelling to help South Africans see money differently

Shazam, the app that identifies the music playing around you, recently launched an original action with Nedbank, encouraging people to Shazam local notes to unlock South African stories as part of Nedbank's 'See Money Differently' campaign.

By Jessica Tennant 8 hours ago

How to convince consumers in a maximum of 160 characters?
How to convince consumers in a maximum of 160 characters?

With SMS marketing generating up to 98% open rates starting at R0.17 per SMS, most marketers find it to be an effective mix to their digital campaigns such as Google Search ads to convince the receivers of an idea and have them take a certain action. For example, to buy a new dryer, sign up for an event or donate money to their charity. But how do you write a persuasive message that leads to the desired action when you are limited to 160 characters?

Issued by CM Telecom 1 day ago

Dzmitry Kliapitski ©
Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

23 Jun 2017

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