Spark Media's latest Roots research gives marketers, advertisers and media agencies understanding of consumers' cellphone and internet penetration. The research indicates that the era of connectivity is growing.
21 Oct 2016
According to the South African Customer Satisfaction Index (SAcsi) for Mobile Data Service Providers, South African customer loyalty has dropped to a three-year low, with results revealing one of the lowest SAcsi industry averages to date.
20 Oct 2016
"There's an app for that" is one of the most common phrases exchanged amongst smartphone owners. From hailing a taxi, to checking your bank balance, there is almost an app for everything. However, as a brand or SME who has not yet jumped onto this app bandwagon, should you rush in headfirst and join in? With already over 1.5 million apps in each app store (looking at just Apple and Google), should you really add another app to that list?
Lynette Hundermark 20 Oct 2016
The world has proved more digital than we could've imagined. We can basically conduct all our business anywhere, with mobile phones and Internet access. This is why its essential businesses begin examining how they're marketing themselves. We must consider what apps and programs businesses should be used today.
Guest Contributor 18 Oct 2016
A decade ago, SMS marketing was really hot and highly productive but somewhere along the line other methods of reaching a mobile market took over and fewer companies took advantage of this highly successful strategy. Perhaps it was a fear that no one read their text messages anymore because of the massive growth of smartphone technology and the ease at which mobile phone users could now access social sites like Facebook and Twitter. Who would be reading text messages anymore? So marketing money was diverted to online advertising and SMS marketing was all but lost in the shuffle. Until recently that is.