The new competitive advantage in mobile is content
The new competitive advantage in mobile is content

In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition. However, as our platforms become more sophisticated, the key to mobile success becomes simpler. The primary source of competitive advantage in mobile is content.

By Enver Groenewald 21 hours ago

123RF
The lofty view keeps us grounded in mobile fundamentals

With mobile marketing so focused on the usual metrics so integral to campaigns, sometimes it's worthwhile to take a step back and focus on the bigger picture.

By Mike Laws 22 hours ago

Gorilla named Agency of the Year at the Mobile Marketing Association's Smarties Awards
Gorilla named Agency of the Year at the Mobile Marketing Association's Smarties Awards

The digital creative agency walked away with seven awards at the Smarties and wrapped up the weekend with two Loeries.

Issued by Gorilla 1 day ago

Digital communication is leading channel for customer engagement
Digital communication is leading channel for customer engagement

From social media to virtual reality and email to chat, digital communication is the leading channel for customer engagement, lead by the millennial generation.

2 days ago

MTN Zakhele Futhi scheme opens to public offers in September
MTN Zakhele Futhi scheme opens to public offers in September

As the MTN special purpose empowerment vehicle, MTN Zakhele, contractually unwinds on 24 November 2016, the group will launch a R9bn MTN Zakhele Futhi scheme for public offer on 12 September and will close on 21 October 2016.

2 days ago

MMA SA unveils Smarties 2016 winners
MMA SA unveils Smarties 2016 winners

The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties™ Awards 2016, held at Elangeni Hotel in Durban. The evening drew attention to pioneering mobile campaigns, and revealed the winners of the sought-after Smarties™ Awards.

Issued by Mobile Marketing Association 3 days ago

MMA Smarties, as captured by
MMA Smarties Awards: Rewarding creativity in mobile & winners list

The MMA SA (Mobile Marketing Association of South Africa) Smarties Awards 2016 took place at the beautiful Sky Bar at the Southern Sun Elangeni & Maharani Hotel. Warren Harding hosted the evening and introduced Yaron Assabi, chairman of the MMA SA, who thanked the judges and the main sponsor Standard Bank.

By Beverley Klein 19 Aug 2016

Sarah Personette, VP global business marketing, Facebook. Source: Gallo Images.
#Loeries2016: Creating thumb-stopping creative in the mobile revolution

If you had any doubt about the mobile revolution, you should know this: research shows that the next billion people are going to come online through mobile. This was the insight shared by Sarah Personette, VP global business marketing for Facebook, at the annual DStv Seminar of Creativity that forms part of Loeries Creative Week.

By Lauren Hartzenberg 19 Aug 2016

#Loeries2016: Africa to lead the mobile creative revolution
#Loeries2016: Africa to lead the mobile creative revolution

This year's DStv Seminar of Creativity started off with an inspirational bang, delivered in the form of Sarah Personette, VP global business marketing at Facebook. Recently being inducted into the American Advertising Federation's Hall of Achievement and named one of Advertising Age magazine's 'top 40 under 40' marketing stars in 2014, her opinion and advice carries weight.

By Lauren Hartzenberg 19 Aug 2016

From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands
From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands

In 2011, artist Amir Baradaran shocked and delighted French citizens by creating an augmented reality (AR) app that transformed their beloved Mona Lisa painting.

By Jason Ried 19 Aug 2016