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Bee7 and Vserv join forces to solve games monetisation challenges in India and Southeast Asia - Vserv
Bee7 and Vserv join forces to solve games monetisation challenges in India and Southeast Asia

  • Partnership combines Bee7's innovative monetisation and user acquisition platform with Vserv's app monetisation solution - VMAX™
  • Unlocks traditionally hard to monetise markets for developers across the globe, overcoming difficulties with payments on mobile

    Issued by Vserv 15 Apr 2015 13:30

  • WeatherTrac - up advertising performance when the temperatures drop - Vicinity Media
    WeatherTrac - up advertising performance when the temperatures drop

    Winter is around the corner and that means an increase in seasonal shopping habits. Coffee, hot chocolate, cold and flu medication and vitamins all experience a sales spike in the winter season. Vicinity Media, Africa's first true location-based mobile ad network have a unique targeting tool perfect for the coming colder months.

    Issued by Vicinity Media 14 Apr 2015 13:31

    MMA Standard Bank Smarties Awards 2015 categories announced - Mobile Marketing Association
    MMA Standard Bank Smarties Awards 2015 categories announced

    Call for Smarties senior marketers to join pre-screening council

    Issued by Mobile Marketing Association 9 Apr 2015 10:55

    Mobile and programmatic - interest vs implementation - DQ&A Media Group
    Mobile and programmatic - interest vs implementation

    The perception of mobile marketing is one thing, but if advertisers' interest isn't translating into implementation, how can marketers capitalise on the rise of mobile programmatic?

    Issued by DQ&A Media Group 8 Apr 2015 13:15

    Back for a fifth year, Mobile West Africa 2015 garners industry-wide support
    Back for a fifth year, Mobile West Africa 2015 garners industry-wide support

    All Amber, the organisers of highly acclaimed technology conferences across sub-Saharan Africa, has announced that they have secured a wide-ranging selection of international and local partners for the 5th edition of Mobile West Africa, which is scheduled to take place between 21 and 23 April in Lagos, Nigeria.

    Issued by All Amber 7 Apr 2015 16:20

    A new way to increase product trial take-ups? - Justpalm
    A new way to increase product trial take-ups?

    People love free trials. A taste of something new and tasty, a new brand of washing powder, new shampoo that promises to make your hair super shiny. As human beings, we're naturally curious, and really, who doesn't love free stuff?

    By Patrick Palmi, Issued by Justpalm 2 Apr 2015 11:57

    Kagiso Interactive crowned as Best Apple Mobile App Developers in SA - Kagiso Interactive
    Kagiso Interactive crowned as Best Apple Mobile App Developers in SA

    Kagiso Interactive, a leading enterprise mobility company, has been awarded the title of "Best Apple Mobile App Developers" in South Africa by the expert panel at BWDA Reports.

    Issued by Kagiso Interactive 2 Apr 2015 10:26

    The MMA announces results from first-ever cross-marketing effectiveness research (SMoX) - Mobile Marketing Association
    The MMA announces results from first-ever cross-marketing effectiveness research (SMoX)

    Study reveals optimised mobile spend to be in the double digits of total marketing mix

    Issued by Mobile Marketing Association 19 Mar 2015 12:03

    Unpacking the changes to the WASPA Code - Mobile Marketing Association
    Unpacking the changes to the WASPA Code

    The Wireless Application Service Providers Association (WASPA) Code of Conduct was updated in February 2015. With compliance to the Code now mandatory, it is advisable that all industry members are made aware of what the new updates entail.

    By Alan Haarhoff, Issued by Mobile Marketing Association 18 Mar 2015 11:58

    How tablet applications are simplifying business processes - Realmdigital
    How tablet applications are simplifying business processes

    Time is money. An age-old saying that has become increasingly literal since digital has taken over. Customers expect immediate responses to emails and feedback (positive or negative) is one tweet away, time is of the essence. The fast-paced nature of business today means that you need to be ahead, just to stay current. This is why businesses are looking at custom application development to make business processes faster and more convenient, and to enable their teams to make quick and informed decisions using their tablets so that they can save time and increase their ROI.

    Issued by Realmdigital 17 Mar 2015 12:20

    #MINI5Door awakens the senses through Layar Augmented Reality - Digital Narrative
    #MINI5Door awakens the senses through Layar Augmented Reality

    The Design Indaba, recently held in Cape Town, featured a sense-provoking Layar Augmented Reality installation for the new MINI 5-Door Hatch, augmented by Digital Narrative.

    Issued by Digital Narrative 16 Mar 2015 12:17

    Targeting customers in emerging markets? - Justpalm
    Targeting customers in emerging markets?

    Why you need to work harder to earn their attention

    Issued by Justpalm 16 Mar 2015 10:28