There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow as conversations move swiftly from topic to topic. This is in no small measure, thanks to how the offline and online worlds have merged to form a ubiquitous omnipresent space in which we have all become content creators. But in this ever-changing landscape, there are endless opportunities to engage, retain and grow customer loyalty.
By Deseré Orrill, Issued by Olé! Media Group 28 Jul 2014 11:56