IAB SA/PwC online adspend study - Have you been left out?
IAB SA/PwC online adspend study - Have you been left out?

PwC and the IAB have performed a domestic digital advertising expenditure analysis for the past three years, with various market participants both from the online and mobile publishing and agency sector contributing...

Issued by IAB South Africa 2 days ago

Four questions: Camilla Clerke on being a Cannes Lions judge in Mobile
Four questions: Camilla Clerke on being a Cannes Lions judge in Mobile

Hellocomputer's creative director, Camilla Clerke, has been asked to attend the Cannes Lions Festival of Creativity as a judge in the Mobile category. She answers four questions about her coming task...

Issued by Hellocomputer 20 Apr 2017

True location-based advertising is where it's at
True location-based advertising is where it's at

Location-based advertising is a fast-growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it's critical they separate the ‘real location' providers from the many buzzword-sprouting imitators...

Issued by Vicinity Media 7 Apr 2017

BET.co.za launches first mobile app
BET.co.za launches first mobile app

South African online bookmaker BET.co.za has announced the launch of their first mobile app, available for iOS...

Issued by 4i 23 Mar 2017

SA brands must adopt an IM first approach - but not WhatsApp, yet
SA brands must adopt an IM first approach - but not WhatsApp, yet

Using WhatsApp in its current form as a brand engagement channel is a neat technical solution to a problem, but it's a mistake to think of it as a marketing solution...

Issued by AAM – Always Active Mobile 23 Mar 2017