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Mobile Web Africa returns to Johannesburg and promises to drive progress and raise the bar again
Mobile Web Africa returns to Johannesburg and promises to drive progress and raise the bar again

Mobile Web Africa is returning to South Africa in a few weeks' time. The organisers, All Amber, have announced numerous new measures, key partnerships and organised a superb venue, all of which support the objective of setting a new standard of excellence for technology conferences on the continent. Mobile Web Africa will be held on 10 and 11 September at the spectacular Randlords in Johannesburg.

Issued by All Amber 27 Aug 2014 10:42

Vicinity Media boosts business development team - Vicinity Media
Vicinity Media boosts business development team

Premium mobile advertising network Vicinity Media has announced the appointment of industry specialists Darren van der Schyff and Dwane McCarthy to take the helm of the company's new business development and media sales across South Africa, and the African continent.

Issued by Vicinity Media 26 Aug 2014 12:05

The Standard Bank MMA Smarties Awards announces shortlisted entries - Mobile Marketing Association
The Standard Bank MMA Smarties Awards announces shortlisted entries

South Africa's premier mobile industry awards event announces its shortlisted entries for South Africa!

Issued by Mobile Marketing Association 22 Aug 2014 11:16

The Standard Bank MMA Smarties Awards announces judging panel - Mobile Marketing Association
The Standard Bank MMA Smarties Awards announces judging panel

The South Africa's premier mobile industry awards event announces its inaugural finalists, putting innovative local mobile campaigns on the map.

Issued by Mobile Marketing Association 20 Aug 2014 12:03

MMA Global 2014 Smarties shortlist unveils the best in mobile marketing from around the globe - Mobile Marketing Association
MMA Global 2014 Smarties shortlist unveils the best in mobile marketing from around the globe

Brands, agencies and innovators rise to the top of the exploding mobile marketing industry

Issued by Mobile Marketing Association 19 Aug 2014 12:15

AppCircus partners with Intel and Mobile Web Africa to find the best apps in southern Africa
AppCircus partners with Intel and Mobile Web Africa to find the best apps in southern Africa

AppCircus@Mobile Web Africa will be taking place in Johannesburg on 11 September in conjunction with the region's leading mobile industry event: Mobile Web Africa. The competition is sponsored by Intel and will gather together the region's top mobile developers to showcase their latest app creations.

Issued by All Amber 18 Aug 2014 12:21

#MobileRocks SA Part 3 - Mobile activities - Mobile Marketing Association
#MobileRocks SA Part 3 - Mobile activities

Part 3 of the AMPS Mobile Report released by Silverstone and the MMA SA

Issued by Mobile Marketing Association 15 Aug 2014 11:51

Calling all South African mobile innovators... - Mobile Marketing Association
Calling all South African mobile innovators...

"Mobile in Africa Rising - Wake up World!"

Issued by Mobile Marketing Association 13 Aug 2014 11:24

#MobileRocks South Africa Part 2 - The mobile audience - Mobile Marketing Association
#MobileRocks South Africa Part 2 - The mobile audience

Part 2 of the AMPS Mobile Report released by Silverstone and the MMA SA

Issued by Mobile Marketing Association 7 Aug 2014 09:50

Marketer's guide to the new WASPA Code of Conduct - Mobile Marketing Association
Marketer's guide to the new WASPA Code of Conduct

Marketers, brand managers and members of the digital industry need to be aware of the main changes to the WASPA (Wireless Application Service Providers Association) Code of Conduct that comes into effect on 26 August 2014.

By Alan Haarhoff, Issued by Mobile Marketing Association 1 Aug 2014 12:21

Vicinity Media announces publisher deal with Mail & Guardian - Vicinity Media
Vicinity Media announces publisher deal with Mail & Guardian

Start-up Location-Based Mobile (LBM) ad network Vicinity Media, has announced a publisher agreement with revered title Mail & Guardian - one of the world's first online newspapers. Launched recently as an independent offshoot from holding company BPS (Business Positioning Systems), Vicinity Media's positive traction in the LBM market has attracted investment from ex-RMB executives, followed shortly by the Mail & Guardian alignment.

Issued by Vicinity Media 1 Aug 2014 10:29

Vserv.mobi appoints Anurag Patnaik as Senior Vice President - Product - Vserv.mobi
Vserv.mobi appoints Anurag Patnaik as Senior Vice President - Product

Ropes in former Reliance Jio SVP to bolster global product strategy

Issued by Vserv.mobi 28 Jul 2014 13:13

Deseré Orrill
The quest for the 'mobi-grail': Make promises. Keep promises.

There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow as conversations move swiftly from topic to topic. This is in no small measure, thanks to how the offline and online worlds have merged to form a ubiquitous omnipresent space in which we have all become content creators. But in this ever-changing landscape, there are endless opportunities to engage, retain and grow customer loyalty.

By Deseré Orrill, Issued by Olé! Media Group 28 Jul 2014 11:56

Adclick Africa launches new mobile DSP - Adclick Africa Media Group
Adclick Africa launches new mobile DSP

Adclick Africa is proud to announce the launch of a mobile DSP serving advertisers across Africa. It's no secret that mobile is becoming the top medium to connect with African consumers and Adclick Africa is leading the way in connecting the African audience on mobile with advertisers.

Issued by Adclick Africa Media Group 28 Jul 2014 11:01

#MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report - Mobile Marketing Association
#MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report

Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data.

Issued by Mobile Marketing Association 25 Jul 2014 14:56

Buying electricity and airtime just became much easier!
Buying electricity and airtime just became much easier!

The long-awaited and much anticipated mobile app, by Prepaid24, was officially launched on the 9th of July 2014. Prepaid24 is the online partner of JSE-listed Blue Label Telecoms Limited, the largest reseller of physical prepaid vouchers in South Africa.

Issued by Prepaid24 25 Jul 2014 13:55

SMS is a good fit for mobile marketers - Cellfind
SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world. Consulting firm Deloitte estimates that mobile instant messaging services will carry around 50 billion messages on an average day in 2014, compared to the just 21 billion SMS text messages sent.

By Jacques Swanepoel, Issued by Cellfind 25 Jul 2014 13:35

Vicinity Media targets rapid growth through private equity deal - Vicinity Media
Vicinity Media targets rapid growth through private equity deal

Johannesburg based digital media company Business Positioning Systems (BPS) has announced a private equity deal with two ex RMB Executives to fund the expansion of recently formed business Vicinity Media. Vicinity's proprietary technology provides hyper-relevant advertising based on consumer profiles including location, search term, handset type, local weather conditions, demographics, time of day and day of the week.

Issued by Vicinity Media 25 Jul 2014 10:59

Stop wasting SMSes, know your audience! - Amorphous
Stop wasting SMSes, know your audience!

Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr (Amorphous New Media) explains that personal relevance of this kind gives marketers a unique and powerful advantage in that customers are far more likely to respond to a message tailored to their demographic profile than a generic, catch-all communication message.

By Laurie Sloan, Issued by Amorphous 23 Jul 2014 13:32

2013 AMPS Mobile report out this week - Mobile Marketing Association
2013 AMPS Mobile report out this week

Silverstone and the Mobile Marketing Association (South Africa) are releasing a comprehensive mobile review and series of research reports on the South African Audience Research Foundation's AMPS (All Media and Products Survey) 2013 data, this week.

Issued by Mobile Marketing Association 23 Jul 2014 09:05

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