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Vicinity Media announces publisher deal with Mail & Guardian

Start-up location-based mobile (LBM) ad network, Vicinity Media, has announced a publisher agreement with revered title Mail & Guardian - one of the world's first online newspapers. Launched recently as an independent offshoot from holding company BPS Solutions, Vicinity Media's positive traction in the LBM market has attracted investment from ex-RMB executives, followed shortly by the Mail & Guardian alignment.

Issued by Vicinity Media 1 Aug 2014 10:29 appoints Anurag Patnaik as Senior Vice President - Product

Ropes in former Reliance Jio SVP to bolster global product strategy

Issued by 28 Jul 2014 13:13

The quest for the 'mobi-grail': Make promises. Keep promises.

There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow as conversations move swiftly from topic to topic. This is in no small measure, thanks to how the offline and online worlds have merged to form a ubiquitous omnipresent space in which we have all become content creators. But in this ever-changing landscape, there are endless opportunities to engage, retain and grow customer loyalty.

By Deseré Orrill, Issued by Ole! Media 28 Jul 2014 11:56

Adclick Africa launches new mobile DSP

Adclick Africa is proud to announce the launch of a mobile DSP serving advertisers across Africa. It's no secret that mobile is becoming the top medium to connect with African consumers and Adclick Africa is leading the way in connecting the African audience on mobile with advertisers.

Issued by Adclick Africa 28 Jul 2014 11:01

#MobileRocks SA Media Channels: Part 1 of the AMPS Mobile Report

Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data.

Issued by Mobile Marketing Association 25 Jul 2014 14:56

Buying electricity and airtime just became much easier!

The long-awaited and much anticipated mobile app, by Prepaid24, was officially launched on the 9th of July 2014. Prepaid24 is the online partner of JSE-listed Blue Label Telecoms Limited, the largest reseller of physical prepaid vouchers in South Africa.

Issued by Prepaid24 25 Jul 2014 13:55

SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world. Consulting firm Deloitte estimates that mobile instant messaging services will carry around 50 billion messages on an average day in 2014, compared to the just 21 billion SMS text messages sent.

By Jacques Swanepoel, Issued by Cellfind 25 Jul 2014 13:35

Vicinity Media targets rapid growth through private equity deal

Johannesburg based digital media company Business Positioning Systems (BPS) has announced a private equity deal with two ex RMB Executives to fund the expansion of recently formed business Vicinity Media. Vicinity's proprietary technology provides hyper-relevant advertising based on consumer profiles including location, search term, handset type, local weather conditions, demographics, time of day and day of the week.

Issued by Vicinity Media 25 Jul 2014 10:59

Stop wasting SMSes, know your audience!

Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr (Amorphous New Media) explains that personal relevance of this kind gives marketers a unique and powerful advantage in that customers are far more likely to respond to a message tailored to their demographic profile than a generic, catch-all communication message.

By Laurie Sloan, Issued by Amorphous 23 Jul 2014 13:32

2013 AMPS Mobile report out this week

Silverstone and the Mobile Marketing Association (South Africa) are releasing a comprehensive mobile review and series of research reports on the South African Audience Research Foundation's AMPS (All Media and Products Survey) 2013 data, this week.

Issued by Mobile Marketing Association 23 Jul 2014 09:05

A secure OTP banking channel for any mobile phone

Customers using online banking often complain that they are not receiving their One Time Passwords (OTPs) timeously, or feel frustrated when authentication systems fail to speedily deliver the required interaction that lets them continue transacting online.

Issued by AAT - Always Active Technologies 22 Jul 2014 11:19

Upwardly mobile e-motion

Mobile money has fast-tracked socio-economic development in emerging markets and, promoted freedom of choice and enterprise development but, how long before regulations throttle financial inclusion?

By Deseré Orrill, Issued by Ole! Media 11 Jul 2014 12:12

Razorfish global chief creative officer to chair 10th annual MMA Global Smarties Awards jury

Categories for 2014 Smarties expanded to include wearables, cross-screen and native advertising

Issued by Mobile Marketing Association 11 Jul 2014 10:23

SMS outpaces other direct channels

The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations to reach a mass market with targeted marketing messages, alerts, statements, and other information.

Issued by Cellfind 8 Jul 2014 14:05

Columinate survey shows increase in smartphone and app usage

According to a recent report by online market research agency, Columinate, just over one-third (36%) of smartphone users in South Africa now own a Samsung. The findings revealed a decline of 19% for Blackberry and an increase of 29% for Samsung since 2011. Despite this decrease Blackberry still holds 33% of the market. Nokia has also somewhat bared the brunt of Samsung's domination slotting in at third with 13%, and Apple holds 11% of the market.

Issued by Columinate 3 Jul 2014 12:06

Get your mobile marketing samba on

The Soccer World Cup is already well underway, and true to Brazilian culture and traditions, the event is proving to be a colourful blend of skill, entertainment and the obligatory side dish of on-and-off the field drama. Bets are raging and already people are splitting allegiances and choosing new finalists to support.

By Craig Rossouw, Issued by Channel Mobile 2 Jul 2014 10:15

MMA announces new appointments to South Africa Board of Directors

Industry leaders show their commitment to mobile as core to their business and marketing strategies

Issued by Mobile Marketing Association 1 Jul 2014 10:49

At last - a mobile marketing channel with no cost to the consumer

A new USSD number that works across all South African cellular networks could make things a little easier in the future.

Issued by AAT - Always Active Technologies 1 Jul 2014 10:06

How FUNDI will help your small business thrive

New app launched to assist small businesses

Issued by GfK South Africa 27 Jun 2014 11:27

MMA announces new appointments to EMEA Board of Directors

Industry leaders show their commitment to furthering the MMA mission

Issued by Mobile Marketing Association 26 Jun 2014 11:58

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