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MMA Africa forum part of Loeries Creative Week - proudly sponsored by Unilever - Mobile Marketing Association
MMA Africa forum part of Loeries Creative Week - proudly sponsored by Unilever

The Mobile Marketing Association "MMA" of South Africa announces a dedicated mobile marketing event, the MMA Africa Forum, as part of Loeries® Creative Week™. Proudly sponsored by Unilever, the free half-day workshop offers attendees the opportunity to learn from keynote speakers about how to successfully integrate mobile into the marketing mix.

Issued by Mobile Marketing Association 1 Jul 2015 09:15

Win-win for brands and shoppers as SNAPnSAVE launches new mobile cash-back app
Win-win for brands and shoppers as SNAPnSAVE launches new mobile cash-back app

Good news! South Africans will be able to get cash back for doing their everyday shopping and simply snapping their till slip.

Issued by SNAPnSAVE 29 Jun 2015 09:47

MMA South Africa Board appointments 2015-2017 - Mobile Marketing Association
MMA South Africa Board appointments 2015-2017

The Mobile Marketing Association of South Africa (MMA SA) is delighted to announce the appointment of Yaron Assabi (Founder of Digital Solutions Group) as Chair of the Board and Sarah Utermark as Vice-Chair, (CEO of OperaMediaworks' AdVine), for a two-year term with immediate effect. MMA SA also announces the formation of a new Board of Directors which has been recently elected and is drawn from across the mobile marketing industry in South Africa. Outgoing Chair Nicolle Harding will become the Chair Emeritus of the Association.

Issued by Mobile Marketing Association 26 Jun 2015 10:42

Why you should consider replacing airtime giveaways with sponsored call marketing - JustPalm
Why you should consider replacing airtime giveaways with sponsored call marketing

Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It's an instant reward that the majority of consumers consider rather valuable - much more valuable than coupons that they may or may not redeem before they expire.

By Patrick Palmi, Issued by JustPalm 26 Jun 2015 10:42

AMASA presents: Building a power mobile strategy workshop - AMASA
AMASA presents: Building a power mobile strategy workshop

The AMASA workshop is designed to equip delegates with the fundamentals of media planning.

Issued by AMASA 22 Jun 2015 11:42

News24's Gridwatch app available for iOS and Android - 24.com
News24's Gridwatch app available for iOS and Android

Gridwatch, the News24 mobi-site and app that has become the ubiquitous load-shedding daily planner for power-less South Africans, is now available to download on both iOS and Android.

Issued by 24.com 18 Jun 2015 12:54

Longer-form video is capturing attention on mobile screens across the globe - IAB study - IAB South Africa
Longer-form video is capturing attention on mobile screens across the globe - IAB study

Survey of mobile video viewers in 24 countries shows one in five regularly stream video on smartphones while watching traditional TV. Majority surveyed in each country favours tailoring of mobile video advertising

Issued by IAB South Africa 11 Jun 2015 10:47

Times Media Live and Guzzle join the Vicinity Media family - Vicinity Media
Times Media Live and Guzzle join the Vicinity Media family

Vicinity Media, Africa's first true location-based mobile ad network, has announced the addition of two key publishing partners to their ever-growing network. The addition of Times Media Live (TML) and Guzzle sees the Vicinity network jump to double figures in terms of publisher partners.

Issued by Vicinity Media 10 Jun 2015 14:10

TNS and Kantar Media announce strategic mobile research partnership with GeoPoll - TNS South Africa
TNS and Kantar Media announce strategic mobile research partnership with GeoPoll

Global research consultancy TNS has announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world's largest mobile survey platform.

Issued by TNS South Africa 8 Jun 2015 10:54

Beacon technology provider Beamo launches in SA - Digicape
Beacon technology provider Beamo launches in SA

  • Beacon technology for marketing and content opportunities becomes a local reality
  • Retail and more set to gain from Beacons through analytics, 1-to-1 customer relations, brand advocacy and real-time value exchange

Issued by Digicape 5 Jun 2015 08:43

The state of digital location data in South Africa - Business Positioning Systems
The state of digital location data in South Africa

The physical and digital worlds are becoming increasingly blurred. Today there is an almost seamless transition from digital interaction to physical transaction - how often do you search on your phone before shopping? According to BPS (Business Positioning Systems), any business with physical locations needs to replicate their physical footprint across all relevant digital platforms.

Issued by Business Positioning Systems 1 Jun 2015 11:33

New BrandChat app uses mobile tech to give savvy marketers an advantage - AAT - Always Active Technologies
New BrandChat app uses mobile tech to give savvy marketers an advantage

Brand managers and marketing experts know that promotions, including in-store demos and consumer competitions, can be highly effective tools to boost brand visibility, win over new customers and increase engagement with existing customers. They can also be powerful tools for use in brand activations.

Issued by AAT - Always Active Technologies 1 Jun 2015 06:15

Tafel Lager uses big data and receives high volume of entries
Tafel Lager uses big data and receives high volume of entries

Techsys Digital ran the latest Tafel Lager campaign on their smart mobile system, which employs big data to maximise campaign performance.

Issued by Techsys Digital 29 May 2015 10:11

Candice Goodman
It is all in the tactics, effective mobile marketing in Africa

The success of mobile marketing in emerging markets is reliant on a deep understanding of the African consumer; successful engagement is reliant on relevant tactics. The real challenge facing marketers is how to best connect with consumers, to deliver measurable, engaging campaigns. Innovation is key to delivering this, but what does this innovation look like? For innovation to succeed in Africa, it needs to consider that prospective participants are cost conscious, campaigns need to be engaging and relevant.

By Candice Goodman, Issued by Mobile Marketing Association 26 May 2015 11:13

A fresh take on the loyalty program - giving South African consumers something they really value - JustPalm
A fresh take on the loyalty program - giving South African consumers something they really value

Retailers have found a new way to create positive relationships with their customers by giving them something valuable in exchange for their loyalty - free talk time with family and friends.

Issued by JustPalm 25 May 2015 10:42

Digital video advertising in every step of the touch-tell-sell model - DQ&A Media Group
Digital video advertising in every step of the touch-tell-sell model

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply. Global advertising revenue from digital video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to this research. We know that video advertising can make the difference in a successful campaign. It is important that you have the proper knowledge of this format. How can it be a part of your strategy? And in which stages of the Touch-Tell-Sell (DQ&A's attribution model) can video advertising play an important role?

Issued by DQ&A Media Group 22 May 2015 12:55

2015 South African mobile location-based advertising report released by Vicinity Media - Vicinity Media
2015 South African mobile location-based advertising report released by Vicinity Media

Mobile spend across South Africa is growing year on year however still lags behind developed markets such as the US, where mobile is currently positioned as the true 'first screen'. As Africa's first true location-based mobile ad network, Vicinity Media releases its state of the industry report every quarter, with the 2015 first quarter report having recently been released. The report aims to inform marketers, agencies and brands just how effective mobile is becoming and recognises the early adopters that are getting it right.

Issued by Vicinity Media 21 May 2015 10:47