Donovan White
Emoji: Language killer, parasite or symbiosis?

Without sounding dramatic, the rise of mobile, Emoji, as a parasitic 'language', could be the culprit for the abuse and ultimate death of written language...

By Donovan White, Issued by NATIVE VML

The future of the cellular industry - Mortimer Harvey
The future of the cellular industry

According to Eleanor Potter, Consumer Executive at Altech Autopage, "Today, it's all about understanding what the customer wants and adapting accordingly...

Issued by Mortimer Harvey

Boris Dzhingarov
Mobile-friendly websites: What you need to know

The longer you wait to go mobile, the greater you risk losing quality traffic. Here are some popular questions about mobile-friendly websites, answered...

By Boris Dzhingarov, Issued by Monetary Library

Vicinity Media releases a 300 x 250 ad unit (with distance window) - Vicinity Media
Vicinity Media releases a 300 x 250 ad unit (with distance window)

Vicinity Media has added the 300 x 250 rectangle ad unit to their range of mobile ad inventory. The larger unit has been developed to take advantage of larger smartphone screens and thus increases performance...

Issued by Vicinity Media

Study shows mobile or web only campaigns are over - The SpaceStation
Study shows mobile or web only campaigns are over

The latest poll of over 5,000 respondents surveyed across the IAB SA publisher network has given the industry a deep level of understanding of the premium mobile audience...

Issued by The SpaceStation

MRC accredits Sizmek for mobile web and in-app served ad measurement - Sizmek
MRC accredits Sizmek for mobile web and in-app served ad measurement

Sizmek, the open ad management company for omni-channel campaigns, has been accredited by the Media Rating Council for its measurement of served ad impressions and clicks on mobile web and mobile apps...

Issued by Sizmek

Why brands need to wise up about mobile marketing in Africa - JustPalm
Why brands need to wise up about mobile marketing in Africa

If you take an interest in digital and mobile marketing, you may already have come across a number of predictions around 2016 marketing trends, and maybe even a couple that focus on mobile marketing...

By Patrick Palmi, Issued by JustPalm

Zazoo increases its global footprint through partnership with India's Oxigen - Mobile Marketing Association
Zazoo increases its global footprint through partnership with India's Oxigen

Zazoo has partnered with Oxigen Services India to seamlessly integrate its Mobile Virtual Card ("MVC") technology to power Visa Prepaid into Oxigen Wallet in association with RBL Bank as sponsor bank and co-branding partner...

Issued by Mobile Marketing Association

Carmen Murray
A 'mobile safari' inspired by the Big 5

The Mobile Migration of smartphones has begun, and herds graze through the pastures of a connected world, and the "smartphone herds" are increasing as the sun rises and sets...

By Carmen Murray, Issued by Mobitainment