VCpayTM, a mobile application by ZAZOO, a business unit of Net 1 UEPS Technologies, Inc. ("Net1") (Nasdaq: UEPS; JSE: NT1) has won the `Best Fintech Innovation' category at the Appsafrica Innovation 2015 awards, scooping the honours ahead of six other innovative financial services applications. The category pitted some of the most exciting payments applications against one another, and was judged by leading technology experts.
Issued by Mobile Marketing Association 24 Nov 2015 08:07
It is no secret, that for a considerable time, all eyes have been on Africa. We have seen exponential growth in mobile penetration and mobile innovation. Globally, nations have been paying attention to Africans to see how they are solving African problems and driving monumental change in mobile.
Cape Town-based SWARM Loyalty, a specialist developer of mobile loyalty card and customer marketing applications, has secured the backing of an IT venture capital consortium as part of a rapid expansion drive in the local hospitality market.
Issued by Communikay 19 Nov 2015 11:09
Listed technology company Altron announced in May that it was in negotiations to dispose of Altech Autopage's mobile subscriber base. Autopage is an independent service provider, offering packages and services across all three mobile networks: Cell C, MTN and Vodacom.
Issued by Mortimer Harvey 18 Nov 2015 10:07
Location-based mobile advertising network Vicinity Media recently opened its first international office in the United Arab Emirates. American media entrepreneur Wendy Weckstrom and Finnish tech expert Alexander Le Bell will head up Vicinity Middle East (M.E), based in Dubai, serving the entire Middle East region.
Issued by Vicinity Media 18 Nov 2015 09:37
Unilever and Thumbtribe were acknowledged for their innovation in mobile marketing at the recent EMEA Smarties Awards. The coveted Gold for Lead Generation was awarded to the team behind Unilever Deals, a transaction-enabled mobile coupon service offering real-time rewards to loyal consumers.
Issued by Thumbtribe 13 Nov 2015 12:30
Reaching every customer using mobile technology has become one of the most relevant communication tools today. This is where USSD (Unstructured Supplementary Service Data) plays a significant role in providing marketers with an interactive and real-time platform for engaging one-on-one with their customers.
Issued by Oxygen8 11 Nov 2015 09:33
Sponsored call marketing is a great way to bring big brands closer to low-income consumers in developing countries. But it's not the only mobile marketing avenue. In this short post, we look at how it compares to advertising on other mobile marketing platforms.