Mobile marketing has become a major talking point for brands and with reports suggesting that in the next two years mobile usage will overtake desktop, it's not surprising that mobile marketing strategies have picked up in the last year. Research has shown the international mobile market has grown exponentially and it shows absolutely no chance of slowing down, and brands that are capitalising on strategic mobile campaigns are at the forefront of a new era in marketing. The four marketing trends below illustrate the direction mobile marketing will take over the next year.
Issued by John Taylor 12 Mar 2014 11:13
Audience insight groups Lumi Mobile and IML Worldwide have launched a new brand identity following last year's combination of the two businesses.
Issued by LUMI Insight 3 Mar 2014 12:01
Ocean Basket celebrates the month of love this February and So Interactive, digital creative agency, has built a cheeky mobile app which integrates with their naughty Valentine's TVC and "Aphrodite Meal" in-store promotion. The app is driven by the tag line "Censored - Explicit Seafood Scenes" to evoke user interest and increase engagement.
Issued by So Interactive 24 Feb 2014 11:05
Modest Muse is South Africa's first fashion and lifestyle mobi site aimed at Muslim women in South Africa. This new site covers a range of subjects in the areas of inspiration, fashion, the self, family, community, décor, beauty, recipes, careers, parenting and marriage.
Issued by Media24 Digital Magazines 14 Feb 2014 11:07
Mobile devices are being used more and more every day. In fact, says Simon Bray, Private Property's COO, research shows that mobile property searches increased by 120% in the past year. "People are spending more and more time on their tablets and smartphones instead of laptop computers, especially when researching property. In particular, late afternoons and evenings are seeing a marked increase in mobile traffic."
Issued by Private Property 12 Feb 2014 11:28
Nedbank has comissioned Google Places Optimisation specialists Business Positioning Systems (BPS) to manage the performance of its virtual footprint on Google Places.
Issued by Business Positioning Systems 4 Feb 2014 13:04
The launch of the DigiDex SA study has been announced by the DMMA, MMA and Digital Warrior. On the 1st of February 2014 the data collection of DigiDex SA will commence, and the industry bodies call upon clients and agencies alike to participate.
Issued by Mobile Marketing Association 3 Feb 2014 12:44
iShack Digital Consultancy launches ground-breaking Urgent Help app
Issued by iShack Digital Consultancy 29 Jan 2014 11:52
Creates yet another innovative approach for advertisers to engage with mobile users in emerging markets
Issued by Vserv.mobi 28 Jan 2014 10:21
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