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The MMA announces results from first-ever cross-marketing effectiveness research (SMoX) - Mobile Marketing Association
The MMA announces results from first-ever cross-marketing effectiveness research (SMoX)

Study reveals optimised mobile spend to be in the double digits of total marketing mix

Issued by Mobile Marketing Association 19 Mar 2015 12:03

Unpacking the changes to the WASPA Code - Mobile Marketing Association
Unpacking the changes to the WASPA Code

The Wireless Application Service Providers Association (WASPA) Code of Conduct was updated in February 2015. With compliance to the Code now mandatory, it is advisable that all industry members are made aware of what the new updates entail.

By Alan Haarhoff, Issued by Mobile Marketing Association 18 Mar 2015 11:58

How tablet applications are simplifying business processes - Realmdigital
How tablet applications are simplifying business processes

Time is money. An age-old saying that has become increasingly literal since digital has taken over. Customers expect immediate responses to emails and feedback (positive or negative) is one tweet away, time is of the essence. The fast-paced nature of business today means that you need to be ahead, just to stay current. This is why businesses are looking at custom application development to make business processes faster and more convenient, and to enable their teams to make quick and informed decisions using their tablets so that they can save time and increase their ROI.

Issued by Realmdigital 17 Mar 2015 12:20

#MINI5Door awakens the senses through Layar Augmented Reality - Digital Narrative
#MINI5Door awakens the senses through Layar Augmented Reality

The Design Indaba, recently held in Cape Town, featured a sense-provoking Layar Augmented Reality installation for the new MINI 5-Door Hatch, augmented by Digital Narrative.

Issued by Digital Narrative 16 Mar 2015 12:17

Targeting customers in emerging markets? - Justpalm
Targeting customers in emerging markets?

Why you need to work harder to earn their attention

Issued by Justpalm 16 Mar 2015 10:28

Layar Augmented Reality creates booming engagement at IAB Summit - Digital Narrative
Layar Augmented Reality creates booming engagement at IAB Summit

Digital Narrative brought Augmented Reality and eventing together in a spectacular display at the recent IAB Summit held last month. The concept took the shape of a giant Pinterest-style board, which not only gave maximum exposure to each valued sponsor and event partner, but also added an element of fun by offering engaging elements such as live social media links and even a virtual photo booth.

Issued by Digital Narrative 9 Mar 2015 08:30

Maverick Ventures enters India, agrees to invest in IDG-backed Vserv - Vserv
Maverick Ventures enters India, agrees to invest in IDG-backed Vserv

Vserv has the largest and richest data on mobile internet users in India

Issued by Vserv 4 Mar 2015 11:36

Mobile development opportunities are at an all-time high with over 6.8 billion smartphones out there - Realmdigital
Mobile development opportunities are at an all-time high with over 6.8 billion smartphones out there

From company to client, the growing rate of accessibility and quality on mobile devices has become the go-to platform to easily and reliably stay connected with customers, while also reaching an unparalleled increase in boosting fresh business. Whether your focus is on heightened productivity, a quicker turn-around time or simply customer satisfaction, the advantages that await by implementing a mobile-based point of attack can become truly unlimited. Smartphone? Try genius-phone.

Issued by Realmdigital 3 Mar 2015 11:49

Bluegrass partners with Veeva platform - Bluegrass Digital
Bluegrass partners with Veeva platform

Digital production agency, Bluegrass Digital, has been named an official solution partner of Veeva. Bluegrass was recognised by Veeva for their ongoing digital expertise in the fields of mobile applications and content management.

Issued by Bluegrass Digital 24 Feb 2015 13:34

Mobiclicks campaign moves Suzuki off the showroom floor - Mobile Marketing Association
Mobiclicks campaign moves Suzuki off the showroom floor

Suzuki, a company that started from humble beginnings, has recently celebrated over 100 years of creating good value, reliable vehicles and motorcycles. Despite global brand success, the company, which started its South African sales operations in 2008, has had to work hard at establishing the same level of brand recognition locally.

Issued by Mobile Marketing Association 24 Feb 2015 11:22

Privacy and security for smartphones with F-Secure's "Freedome" - Maximizer Software
Privacy and security for smartphones with F-Secure's "Freedome"

Intelligence agencies and criminals aren't the only people who may be tracking your online behaviour. It turns out there's a lot more to your browsing session than meets the eye.

Issued by Maximizer Software 24 Feb 2015 10:19

Rick Joubert
African mobile operators are missing an opportunity

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media.

By Rick Joubert, Issued by Mobile Marketing Association 23 Feb 2015 10:35

Consumer protection - The future of mobile prize promotions - Mobile Marketing Association
Consumer protection - The future of mobile prize promotions

The below SMS comes from an infamous promotion that ran a few years ago and received negative publicity on a number of digital channels: "Happy New Year you have won an inflatable bed from [Brand X]. Call ---------- quote ref: 4867. Prizes excl P&P. T &C apply. Reply no 2b removed."

By Alan Haarhoff, Issued by Mobile Marketing Association 20 Feb 2015 10:22

Deseré Orrill
Mobile is set to be the catalyst for multi-channel, cross promotion in 2015

We already know there are more cellphone subscriptions than people on the planet, but marketers still make the most of this all-pervasive communication channel. With that in mind, here are some of the key trends that will influence the growth of digital in the months to come.

By Deseré Orrill, Issued by Ole! Media Group 17 Feb 2015 07:08

Business Positioning Systems welcomes new Head of Sales - Business Positioning Systems
Business Positioning Systems welcomes new Head of Sales

Leading location-based search company Business Positioning Systems (BPS) is pleased to announce the addition of Buster Pitt to its team as Head of Sales.

Issued by Business Positioning Systems 16 Feb 2015 10:52