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Mobile Marketing Association South Africa Internship Programme

The Education and Training Committee would like to use the Internship Programme to attract (and possibly retain) diligent and enthusiastic educated talent to the Mobile Marketing Association Members. We strongly believe that the best way to grow the mobile marketing industry would be to introduce these recent (and existing) scholars into the fold of our members to ensure a quick and responsible learning curve for the technologically advanced youth, taking into account best practices when creating any and all mobile marketing initiatives.

Issued by Mobile Marketing Association 15 Apr 2014 15:08

How I believe mobile could have saved FHM

In the wake of household name magazine, FHM, closing down this week, it's gotten me thinking... how is it that such a strong print publication has seen its demise over a short six-year period?

By Nicolle Harding, Issued by Mobile Marketing Association 14 Apr 2014 12:57

Digital Narrative makes Layar Augmented Reality accessible in South Africa

New media agency, Digital Narrative, is a Layar Certified Partner in South Africa. Making Augmented Reality accessible to both advertisers and publishers and ultimately, a part of everyday life for SA's second screen users.

Issued by Digital Narrative 10 Apr 2014 12:24

Business Positioning Systems (BPS) launches Vicinity Mobile Ad Network with true proximity targeting

The days of blind mobile networks cornering the SA mobile media landscape are finally over. Business Positioning Systems (BPS), co-founded by Neil Clarence and Daryl Van Arkel, are proud to announce the launch of Vicinity, a mobile advertising network that offers true proximity targeting to advertisers.

Issued by Business Positioning Systems 9 Apr 2014 11:21

Vserv.mobi launches RTB on its mobile ad exchange to lead the programmatic wave across emerging markets

Advertisers gain unparalleled reach across 150,000+ apps & sites; Developers benefit from lift in global monetisation

Issued by Vserv.mobi 8 Apr 2014 11:00

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10

MobiMedia grows to meet Africa's demands

As the African continent moves towards a more mobile lifestyle, so too are advertisers and marketers realising the importance of reaching their target markets in the mobile space. MobiMedia, a mobile marketing agency which implements and manages strategic integrated mobile marketing campaigns for corporate clients and brands, is meeting this need by growing its team.

Issued by Ole! Media 7 Apr 2014 09:31

Mobile a game-changer in Africa

Africa's mobile revolution has been the subject of much discussion for businesses looking to target the continent's growing consumer population using mobile phones. South African entrepreneur Deseré Orrill, co-founder of digital media company Ole! Media Group, believes mobile has become a game-changer in the way advertising and promotion works within the continent.

Issued by Ole! Media 4 Apr 2014 11:16

Media24 launches SA's first mobile celebrity news and entertainment brand, The Juice

Media24 announced the launch of South Africa's very first mobile celebrity news and entertainment brand, The Juice, by its Media24 Weekly Magazines division, which is now available at thejuice.co.za.

Issued by Media24 Digital Magazines 3 Apr 2014 08:46

The future of commerce is mobile

PriceCheck and MTN Group to launch co-branded app

Issued by PriceCheck 28 Mar 2014 09:58

Mobile marketing options matrix

The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still relatively young and rapidly evolving. The term itself - Mobile Marketing - is a catchall for a whole host of activities and strategies employed to try to get somebody with a mobile phone to do something; there are mobile apps, mobi sites and USSD strings, location aware platforms, direct messaging such as SMS and 'in-app' notifications, mobile banners, mobile coupons and vouchers... the list goes on.

Issued by Mobile Marketing Association 27 Mar 2014 10:31

Vserv.mobi empowers print publishers across emerging markets through its "appification" initiative

Delivering 100+ apps across key growth markets; partnerships with more than 30+ print publishers

Issued by Vserv.mobi 24 Mar 2014 11:16

24.com launches the Sport24 Live Scoring app

Soon sports enthusiasts will be able to follow their favourite teams from anywhere, at any time, on their phones. The new Sport24 Live Scoring Android app for mobile phones, a 24.com initiative, offers four key components - live scores, match information, news and multimedia content.

Issued by 24.com 19 Mar 2014 11:55

Seven secrets to smart marketing - without a smartphone

While savvy marketers may have woken up to the merits of mobile marketing, it's important to note that according to the last AMPS release from the Mobile Marketing Association, only 50% of South Africans are able to access the internet via their phones. Mobitainment's Candice Goodman points out that in order to reach the South African market effectively through mobile, a different approach is needed to optimise mobile campaigns - one that amounts to smart marketing, without the use of a smartphone.

Issued by Mobitainment 18 Mar 2014 10:55

Channel Mobile leads the way into Africa

Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a leading South African brand, Channel Mobile is leading the way by developing innovative platforms for real engagement across the African continent. New business opportunities, new markets, new innovative campaigns to get across borders are just some of what Channel Mobile is offering its existing and new partners.

Issued by Channel Mobile 17 Mar 2014 09:53

Bluegrass Digital develops an engaging iPad application for the spree EDIT

Bluegrass Digital was recently tasked with creating an interactive iPad app for spree.co.za to showcase and extend the ten curated designer items on offer at their Design Indaba stand.

Issued by Bluegrass Digital 14 Mar 2014 10:02

Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

Mobile marketing intensifies its approach

Mobile marketing has become a major talking point for brands and with reports suggesting that in the next two years mobile usage will overtake desktop, it's not surprising that mobile marketing strategies have picked up in the last year. Research has shown the international mobile market has grown exponentially and it shows absolutely no chance of slowing down, and brands that are capitalising on strategic mobile campaigns are at the forefront of a new era in marketing. The four marketing trends below illustrate the direction mobile marketing will take over the next year.

Issued by John Taylor 12 Mar 2014 11:13

Mobility is changing the Paradigm of business!

Mobile devices over the years, have evolved from the brick to the smart phone. Of course now the mobile world doesn't just include a phone, it also includes the tablet, wearables, cars and more unfolding in the world of ubiquitous computing.

Issued by Nanoson 6 Mar 2014 13:07

Facebook purchases WhatsApp

One of the biggest transactions and buy-outs to have taken place recently is Facebook buying WhatsApp for US$19 Billion. How is it feasible for Mark Zuckerburg and Facebook to spend that sort of cash?

Issued by Nanoson 5 Mar 2014 13:23

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