One of the most commonly asked questions when it comes to advertising is "What does success look like?" closely followed by: "How do we measure it?" So says Patrick Palmi, CEO of mobile marketing agency, JustPalm.com.
Issued by JustPalm 1 Sep 2015 09:31
At the recent Mobile Marketing Association (MMA) Smarties Awards held in Durban, Always Active Technologies (AAT) and the Independent Media Group (IMG) were honoured with two prestigious awards for their Isolezwe Asidlale USSD campaign.
Issued by AAT - Always Active Technologies 27 Aug 2015 09:55
South Africa's leading retailers have built their businesses with printed inserts delivered primarily through the community newspaper network. Using a combination of reach, range and location, this has proven a highly successful medium. However as print readership migrates to digital, the insert industry has been left in need of innovation.
Issued by Vicinity Media 24 Aug 2015 10:48
At Channel Mobile knowing what mobile marketing platforms are available to you is a crucial part of setting out your mobile marketing strategy. Deciding on what platform to use will depend on where your target market can be easily reached.
Issued by Channel Mobile 20 Aug 2015 11:03
Gone are the days when mobile payments needed an introduction. Whether you are walking through the Hout Bay Market, or popping into your local convenience store, or buying a coffee at vida - you are likely to see a sign informing you that "mobile payments are welcome here".
Parents can motivate children with virtual payment cards as monetary incentives for doing their chores
Issued by Mobile Marketing Association 13 Aug 2015 11:38
Leading dairy and consumer products company, Clover (Pty) Ltd is to launch a new app called 'Cook With Clover'. Inspired by the Clover Little Big Cook Off reality television show, the app is an interactive space for consumers to search for new recipes, build shopping lists for desired meals and share favourite recipes with friends and family.
Issued by Clover 7 Aug 2015 10:25
Always Active Technologies (AAT) is honoured that its Isolezwe Asidlale campaign has been shortlisted for two prestigious Smarties Awards. The campaign is shortlisted in the Lead Generation and Cross Media/Cross Mobile category, highlighting the impressive results the campaign delivered for the Isolezwe newspaper.
Issued by AAT - Always Active Technologies 31 Jul 2015 10:49
With a strong focus on helping merchants get more shoppers through their doors, PriceCheck's digitising of real-world catalogues is set to change the South African retail landscape. As one of the five most visited sites in South Africa, PriceCheck's focus on mobile search and product discovery is lighting the way for other e-commerce players.
Issued by PriceCheck 31 Jul 2015 09:18
Report segments smartphone users based on their profile and app usage
Issued by Vserv 30 Jul 2015 10:33
The Mobile Marketing Association of South Africa today released the finalists for the coveted 2015 Smarties Awards for South Africa. The South African Smarties Awards are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.
Issued by Mobile Marketing Association 29 Jul 2015 12:01
The digital universe is expanding and evolving. Are you? Digital methods open new windows to engage with customers, employees, stakeholders and partners across the web, social and mobile much more efficiently...
Vicinity Media, Africa's first true location-based mobile ad network, has released a revolutionary new feature - the in-banner distance window. This mobile pop-up banner reveals the actual distance from the user's location to the advertised offer. Consumers will now finally be able to distinguish between real, relevant location messaging and ordinary mobile display.
Issued by Vicinity Media 24 Jul 2015 10:42