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Digital video advertising in every step of the touch-tell-sell model - DQ&A Media Group
Digital video advertising in every step of the touch-tell-sell model

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply. Global advertising revenue from digital video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to this research. We know that video advertising can make the difference in a successful campaign. It is important that you have the proper knowledge of this format. How can it be a part of your strategy? And in which stages of the Touch-Tell-Sell (DQ&A's attribution model) can video advertising play an important role?

Issued by DQ&A Media Group 22 May 2015 12:55

2015 South African mobile location-based advertising report released by Vicinity Media - Vicinity Media
2015 South African mobile location-based advertising report released by Vicinity Media

Mobile spend across South Africa is growing year on year however still lags behind developed markets such as the US, where mobile is currently positioned as the true 'first screen'. As Africa's first true location-based mobile ad network, Vicinity Media releases its state of the industry report every quarter, with the 2015 first quarter report having recently been released. The report aims to inform marketers, agencies and brands just how effective mobile is becoming and recognises the early adopters that are getting it right.

Issued by Vicinity Media 21 May 2015 10:47

Make the most of your mobile marketing - Trudon
Make the most of your mobile marketing

With mobile phones now connecting the majority of South Africans, this presents an opportunity to use this platform to build your new business pipeline.

By Johann Barnard, Issued by Trudon 19 May 2015 13:25

Load shedding leaving your marketing campaign in the dark? - Channel Mobile
Load shedding leaving your marketing campaign in the dark?

Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had to adapt. Gas heaters, gas stoves, candles and making sure your cellphone is fully charged. Businesses have had to make changes to their marketing strategy as a lot of their budget goes into television adverts.

Issued by Channel Mobile 15 May 2015 11:00

Vserv bullish on growth; forays into commerce - Vserv
Vserv bullish on growth; forays into commerce

Empowers Telcos and DTH companies to generate commerce

Issued by Vserv 13 May 2015 12:06

Bee7 and Vserv join forces to solve games monetisation challenges in India and Southeast Asia - Vserv
Bee7 and Vserv join forces to solve games monetisation challenges in India and Southeast Asia

  • Partnership combines Bee7's innovative monetisation and user acquisition platform with Vserv's app monetisation solution - VMAX™
  • Unlocks traditionally hard to monetise markets for developers across the globe, overcoming difficulties with payments on mobile

    Issued by Vserv 15 Apr 2015 13:30

  • WeatherTrac - up advertising performance when the temperatures drop - Vicinity Media
    WeatherTrac - up advertising performance when the temperatures drop

    Winter is around the corner and that means an increase in seasonal shopping habits. Coffee, hot chocolate, cold and flu medication and vitamins all experience a sales spike in the winter season. Vicinity Media, Africa's first true location-based mobile ad network have a unique targeting tool perfect for the coming colder months.

    Issued by Vicinity Media 14 Apr 2015 13:31