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Stop wasting SMSes, know your audience!

Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr (Amorphous New Media) explains that personal relevance of this kind gives marketers a unique and powerful advantage in that customers are far more likely to respond to a message tailored to their demographic profile than a generic, catch-all communication message.

By Laurie Sloan, Issued by Amorphous 23 Jul 2014 13:32

A secure OTP banking channel for any mobile phone

Customers using online banking often complain that they are not receiving their One Time Passwords (OTPs) timeously, or feel frustrated when authentication systems fail to speedily deliver the required interaction that lets them continue transacting online.

Issued by AAT - Always Active Technologies 22 Jul 2014 11:19

Upwardly mobile e-motion

Mobile money has fast-tracked socio-economic development in emerging markets and, promoted freedom of choice and enterprise development but, how long before regulations throttle financial inclusion?

By Deseré Orrill, Issued by Ole! Media 11 Jul 2014 12:12

Razorfish global chief creative officer to chair 10th annual MMA Global Smarties Awards jury

Categories for 2014 Smarties expanded to include wearables, cross-screen and native advertising

Issued by Mobile Marketing Association 11 Jul 2014 10:23

SMS outpaces other direct channels

The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations to reach a mass market with targeted marketing messages, alerts, statements, and other information.

Issued by Cellfind 8 Jul 2014 14:05

Columinate survey shows increase in smartphone and app usage

According to a recent report by online market research agency, Columinate, just over one-third (36%) of smartphone users in South Africa now own a Samsung. The findings revealed a decline of 19% for Blackberry and an increase of 29% for Samsung since 2011. Despite this decrease Blackberry still holds 33% of the market. Nokia has also somewhat bared the brunt of Samsung's domination slotting in at third with 13%, and Apple holds 11% of the market.

Issued by Columinate 3 Jul 2014 12:06

Get your mobile marketing samba on

The Soccer World Cup is already well underway, and true to Brazilian culture and traditions, the event is proving to be a colourful blend of skill, entertainment and the obligatory side dish of on-and-off the field drama. Bets are raging and already people are splitting allegiances and choosing new finalists to support.

By Craig Rossouw, Issued by Channel Mobile 2 Jul 2014 10:15

MMA announces new appointments to South Africa Board of Directors

Industry leaders show their commitment to mobile as core to their business and marketing strategies

Issued by Mobile Marketing Association 1 Jul 2014 10:49

At last - a mobile marketing channel with no cost to the consumer

A new USSD number that works across all South African cellular networks could make things a little easier in the future.

Issued by AAT - Always Active Technologies 1 Jul 2014 10:06

How FUNDI will help your small business thrive

New app launched to assist small businesses

Issued by GfK South Africa 27 Jun 2014 11:27

MMA announces new appointments to EMEA Board of Directors

Industry leaders show their commitment to furthering the MMA mission

Issued by Mobile Marketing Association 26 Jun 2014 11:58

Fotolia Instant app is first to successfully monetise smartphone photos

Smartphone photography app is first to hit 50,000 images sold; new Android version joins iPhone app

Issued by Fotolia 26 Jun 2014 11:44

Yahoo Aviate: The intelligent homescreen that simplifies your phone

We created Aviate to connect you with the information you need at the moment it's useful. Since joining Yahoo in January, we've learned a lot from our beta user community about how to deliver a simple, intelligent mobile experience. Today, we're psyched to launch globally as Yahoo Aviate, available for Android phones in English (no invitation needed!).

By Mark Daiss, Issued by Apurimac 23 Jun 2014 11:59

PriceCheck and MTN extend m-commerce deal to Nigeria

PriceCheck CEO, André de Wet, and MTN Group Chief Commercial Officer, Pieter Verkade, have jointly announced a second co-branded app deal, this time for Nigeria.

Issued by PriceCheck 23 Jun 2014 10:03 and eNCA partner with Habari Media

Habari Media is proud to announce the addition of and to its growing portfolio of leading web properties and mobile advertising platforms.

Issued by Habari Media 23 Jun 2014 09:41

MMA reveals a creative framework for breakthrough mobile marketing campaigns

Analysis of 450 award-winning and leading brand mobile campaigns uncovers five crucial creative insights

Issued by Mobile Marketing Association 18 Jun 2014 13:32

Using mobile and tablet applications to innovate your business

Both our business and social lives have become intertwined with mobile technology. Within the skeleton of our smartphones is an entire world of our personal information, images, news and more! Such devices have evolved to the extent that children playing mobile games, teens sharing their travel pictures and businessmen engaging in online transactions are equally satisfied. These applications have become second nature to us, taking over our daily interactions! Therefore many companies and tech-savvy entrepreneurs seek or turn to applications in hope that they may simplify their business activity.

Issued by iShack Digital Consultancy 18 Jun 2014 11:44

Taking a mobile-first approach to native advertising

New opportunities with Yahoo Gemini enhance the experience for consumers and advertisers

By Ned Brody, Issued by Apurimac 18 Jun 2014 11:08

Mobile Digital Indaba aims to shake up market research with new mobile and digital offerings

Former senior TNS executive, James Fergusson, has launched Mobile Digital Indaba (MDI), a specialist international mobile and digital insights agency, based out of Melbourne, Australia.

Issued by Mobile Digital Indaba Africa 13 Jun 2014 12:22

ovatoyou's mobile research app takes a snapshot of life as a blogger

In an effort to better understand South African bloggers, ovatoyou - an intuitive mobile app that captures insight via photo or text - recently ran a dipstick survey to find out more about their personal likes and dislikes, blogging habits, as well as to find out how brands and marketers can work (better) with them.

Issued by imagineNATION Alliance 10 Jun 2014 13:09

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