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Vicinity Media technology revolutionises research methods - Vicinity Media
Vicinity Media technology revolutionises research methods

Local premium mobile advertising network, Vicinity Media, has announced a partnership with a leading global research house to flight a test mobile research campaign investigating the social grants sector in the Eastern Cape, Western Cape and KZN. Capitalising on its technology, the explosion of mobile ownership and the ability to directly reach location-specific individuals in real time, Vicinity Media is set to revitalise the field of mobile marketing and research in South Africa.

Issued by Vicinity Media 23 Oct 2014 10:44

New entrant to UK restaurant sector dominates local search - Business Positioning Systems
New entrant to UK restaurant sector dominates local search

Spur, the South African-based family restaurant and steakhouse chain, may have a relatively small physical footprint in the UK but it is punching above its weight in terms of digital strategy. Although the chain has only eight locations, you'd think it has many more based on its Google My Business Locations presence.

Issued by Business Positioning Systems 22 Oct 2014 11:36

BPS focus on core strength, leading the way in local search optimisation - Business Positioning Systems
BPS focus on core strength, leading the way in local search optimisation

For five years Business Positioning Systems (BPS) has operated across a range of location-based mobile media. Now after a venture capital deal, the company has spun out its mobile advertising arm, allowing BPS to focus on its core competency in the local search arena.

Issued by Business Positioning Systems 21 Oct 2014 10:59

Manser to share epic adventure experiences - ITWeb
Manser to share epic adventure experiences

Solo adventurer Riaan Manser is in the speaker line-up at The BlackBerry Experience events in Durban and Cape Town this week.

Issued by ITWeb 20 Oct 2014 10:47

Exponential Interactive launches mobile and tablet solution, Appsnack, in South Africa - Exponential
Exponential Interactive launches mobile and tablet solution, Appsnack, in South Africa

Increased smartphone penetration offers significant mobile brand advertising opportunities

Issued by Exponential 20 Oct 2014 09:25

Tastic Red Pot campaign brings home a Global Smarties! - Mobile Marketing Association
Tastic Red Pot campaign brings home a Global Smarties!

With the expert assistance of host Jason Jones, senior correspondent from The Daily Show with Jon Stewart, the Global Smarties Awards Gala gave an incredible opportunity to showcase and recognise those blazing new trails with mobile, honouring winners from the MMA Global, North America and LATAM programs. With a shortlist of close to 100 submissions from 30 countries for the Global program alone, the competition amongst some of the most creative and innovative brand marketers was fierce.

Issued by Mobile Marketing Association 15 Oct 2014 10:46

Big brands fast to adopt location-based mobile advertising - Vicinity Media
Big brands fast to adopt location-based mobile advertising

The trend of American advertisers adopting Location-Based Mobile advertising (LBM) is ringing true in the local market. Africa's first true location-based mobile ad network Vicinity Media reveals that Nando's, Tsogo Sun, JD Group, FNB, Unilever, MTN, DStv, Shoprite, Jaguar, Telkom and Nissan are just some of the big brands taking advantage of location-based mobile advertising to drive in-store sales. And as the feverish shopping season approaches, we can expect to see more brands using location-based mobile to drive consumers from the digital world to the physical point of sale.

Issued by Vicinity Media 10 Oct 2014 12:04

Join the world's most innovative market research conference: MRMW is coming to Africa
Join the world's most innovative market research conference: MRMW is coming to Africa

In a remarkably short period of time, mobile technology has revolutionised Africa. Mobile-based research methods are increasingly being recognised as the best way to get timely and cost-effective insights. However, the unique characteristics of the region necessitate for a re-invention of MR practices that will respond to the needs and challenges of the region and help researchers proactively shape their strategies for the future.

Issued by Merlien 3 Oct 2014 11:44

Doogee South Africa - Doogee South Africa
Doogee South Africa

Doogee and Azpen have arrived in South Africa.

Issued by Doogee South Africa 3 Oct 2014 10:36

Is your phone or tablet illegally imported? - Doogee South Africa
Is your phone or tablet illegally imported?

Everyone in South Africa knows that there is not much lawfulness left; the criminals have infiltrated every aspect of our country.

Issued by Doogee South Africa 2 Oct 2014 09:49

Quirk wins Gold Smarties accolade in mobile innovation - Quirk
Quirk wins Gold Smarties accolade in mobile innovation

This year's Standard Bank MMA Smarties™ Awards show was unlike any other. In addition to the usual global and regional awards, selected countries hosted localised award shows. This meant that 2014 would be the first year that South African mobile innovators would go head-to-head with their submissions.

By Keenan Mulvaney, Issued by Quirk 18 Sep 2014 12:37

info4africa and Always Active release health information app - AAT - Always Active Technologies
info4africa and Always Active release health information app

National referral network, info4africa, releases mobile database app, in collaboration with Always Active Technologies (AAT) and Geekulcha

Issued by AAT - Always Active Technologies 18 Sep 2014 11:03

Awards for turning the mobile phone into a 'sell' phone - Mobitainment
Awards for turning the mobile phone into a 'sell' phone

Introducing the 'sell' phone... yes, the cellphone is a communication device but it holds tremendous opportunity to be used as a selling machine. We can use this simple mobile phone as a tool to create ROI for brands, enabling them to reach at least 32 million mobile users across South Africa. This simple mobile phone was an indispensable tool for Mobitainment's award-winning Boxer Super Shopper Show - as it recently walked away with three awards at the Standard Bank Mobile Marketing Association's Smarties SA Awards: Bronze for Cross Media Integration; Bronze for Brand Awareness and a Silver in the Lead Generation, Direct Response, Conversion category.

Issued by Mobitainment 16 Sep 2014 12:25

Pond's takes bronze at inaugural SA Smarties - Gorilla
Pond's takes bronze at inaugural SA Smarties

Pond's flawless radiance 7 Day Challenge campaign earned a bronze at the inaugural South African Smarties awards on Wednesday, held at Randlords during the Mobile Web Africa conference.

Issued by Gorilla 12 Sep 2014 10:55

The Standard Bank MMA Smarties Awards announces winners - Mobile Marketing Association
The Standard Bank MMA Smarties Awards announces winners

South Africa's mobile industry has announced its inaugural Smarties™ Awards winners, showcasing South African mobile and integrated success stories.

Issued by Mobile Marketing Association 11 Sep 2014 11:38

Private Property launches an Android app - Private Property
Private Property launches an Android app

Private Property aims to further its market reach following the launch of its Android app - a move prompted by the highly-successful iPhone app that the innovative property portal recently brought to consumers.

Issued by Private Property 11 Sep 2014 09:16

Apple's first phablet to play catch-up in a challenging market - TNS South Africa
Apple's first phablet to play catch-up in a challenging market

- Large screen phones, or 'phablets', already comprise 30% smartphones in top markets
- Growth driven by the surge in online video consumption

Issued by TNS South Africa 10 Sep 2014 11:15

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