With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.
By Yaron Assabi 17 Apr 2014 14:00
In the wake of household name magazine, FHM, closing down this week, it's gotten me thinking... how is it that such a strong print publication has seen its demise over a short six-year period?
By Nicolle Harding, Issued by Mobile Marketing Association 14 Apr 2014 12:57
As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.
By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10
People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?
By Christopher Smith 2 Apr 2014 14:05
Recent events are evidence of unprecedented pressure on mobile network operators (MNOs) to lower their prices.
By Rob Lith 1 Apr 2014 06:53
A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.
By Vijay Sai Pratap 27 Mar 2014 14:00
The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress.
By Nick Durrant 13 Mar 2014 13:47
The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment.
By Diane Charton 11 Mar 2014 08:43
Following months of talks between the Independent Communications Authority of South Africa (Icasa) and the telecoms industry, the regulator announced that mobile termination rates in South Africa would drop significantly.
By Mitchell Barker 4 Mar 2014 09:26
Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships - between client and agency, between agencies, and even between departments within the client's own business.
By Jason Xenopoulos 3 Mar 2014 07:00
Although the South African government has a reputation for openness towards innovation, it has yet to embrace the remarkable opportunity that lies within the mobile sector.
By Lionel Moyal 26 Feb 2014 09:37
In 1985 Naspers was a local Afrikaans newspaper operation worth about R24m. Then CEO Ton Vosloo received a message from a South African studying at Columbia University, New York...
By Anton Harber 25 Feb 2014 06:21
A combination of maturing technologies and cheaper, more pervasive connectivity helped to spur massive growth for digital commerce, self-service and customer experience in South Africa during 2013. But 2014 has the potential to be even better.
By Kevin Meltzer 17 Feb 2014 06:30
There is no denying the widespread acceptance of mobile devices as an integral part of human lives and the absolute enthusiasm for consumer-facing apps.
By Nilesh Talaviya 14 Feb 2014 10:28
If you were the judge in the Oscar Pistorius trial, would you allow cameras and cellphones into the courtroom?
By Anton Harber 14 Feb 2014 06:49
Facebook celebrated its 10th birthday last week, but people forget that when Facebook started, it was not the social network MySpace was.
By Danette Breitenbach 11 Feb 2014 15:51
From #100happydays to Pharrell Williams 24hoursofhappy.com, 2014 might well be dubbed the Year of Happy. But social media aside, what will all this happiness mean for branding?
By Janet Kinghorn 6 Feb 2014 08:23
Smartphones, tablets and other mobile devices have become essential tools in the business world of today. However...
By Russel Brand 1 Feb 2014 08:43
With everyone from makers of fizzy drink brands to NASA competing for attention online the need for great content is critical.
By Daniel Pinch 29 Jan 2014 07:44
As with almost every other sector under the 'technology' banner, the mobile industry is evolving at a rapid pace, and is constantly iterating to meet the demands of an increasingly large and sophisticated market.
By Dr Pieter Streicher 28 Jan 2014 11:33
As we grit our teeth and surge into the wide open spaces of a brand new year, it wouldn't hurt to have a last glance back - and indeed, the past year will influence the way living and life play out in 2014 and beyond...
By Gavin Mills 28 Jan 2014 10:49
This year we see a lot of shifts in the tech and gadget space, and even more movements on social and economic fronts. Increasingly savvy and smart, and with more brand options available to them than ever before.
By Jason Levin and Mokebe Thulo 28 Jan 2014 09:10
I started out the new year with a small experiment: A plea to all and sundry on Facebook to stop "talking" via SMS, iMessage, BBM and WhatsApp and start speaking verbally to each other again...
By Sue Disler 27 Jan 2014 11:40
Young people with internet access may not be reading newspapers, but they are consuming more news than ever.
By Anton Harber 24 Jan 2014 06:32
To sum up what I believe we will see more of in the coming year, I look to the most eloquent Bob Garfield:
"Mass is headed for a mass grave. Reach will be ever more out of reach. The future, and the present, requires aggregating individual relationships at scale. Just like, whaddya call it...life."
By Gillian Rightford 22 Jan 2014 07:02
The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...
By Oresti Patricios 20 Jan 2014 07:06
Some 58% of men and 47% of women suffer from this disease. I personally think it's getting worse with very little relief in sight with more and more people contracting the illness. Technology has not come to the rescue; on the contrary, technology has made it worse.
By Sid Peimer 15 Jan 2014 06:22
It's a disruptive world we live in and technology has never remained static. When you look at the event industry, the prevailing trends have eroded the engagement barriers between businesses and prospects, a dramatic shift in the way users think about brands and services.
By Raisa Elizabeth Mathew 14 Jan 2014 08:57
This year truly has been the year of the app. With iPhone, Android and tablets becoming the gadgets of the future, apps have exploded onto the scene with pretty much everything you could ask for.
By Beverley Klein 18 Dec 2013 08:23
A light-hearted look at some of the biggest consumer tech failures in tech during 2013.
By Rod Baker 18 Dec 2013 05:46
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