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Enver Duminy, CEO, Cape Town Tourism
Cape Town Tourism one of the top 25 tourism websites in the world

The site's user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site's success...

By Enver Duminy 1 day ago

Lynette Hundermark
#WomensMonth: Lynette Hundermark makes mobile useful and beautiful

Lynette Hundermark is the woman behind Useful and Beautiful - a consultancy that makes memorable mobile experiences across the South African and African markets...

By Ilse van den Berg 10 Aug 2017

Popi-proof your direct marketing
Popi-proof your direct marketing

Popi need not be a threat to your business, instead it can be seen as a piece of legislation that can be adhered to easily - one which will benefit both consumers and businesses wanting to find the right types of customers...

By Gareth Mountain 13 Jul 2017

Don't miss the mark with location-powered marketing
Don't miss the mark with location-powered marketing

With location-powered marketing, accurate location data can be combined with insights from desktop and mobile to power compelling, targeted advertising...

By Shaun Rosen 13 Jul 2017

Hannes Prinsloo
#NewCampaign: Shazam uses storytelling to help South Africans see money differently

Shazam, the app that identifies the music playing around you, recently launched an original action with Nedbank, encouraging people to Shazam local notes to unlock South African stories as part of Nedbank's 'See Money Differently' campaign...

By Jessica Tennant 29 Jun 2017

#SocialMediaBlackout pressures network providers to lower data costs
#SocialMediaBlackout pressures network providers to lower data costs

NEWSWATCH: Today, Wednesday, 21 June 2017, South Africans were encouraged to join the #SocialMediaBlackout campaign...

By Ilse van den Berg 21 Jun 2017

#AfricaMonth: The African opportunity in front of you
#AfricaMonth: The African opportunity in front of you

We chat to Philip and Malan Joubert, founders of OfferZen as well as a number of noteworthy apps such as SnapScan, Pondering Panda, and Apps Against Ebola...

By Ilse van den Berg 24 May 2017

Desiree Gullan
How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone...

By Desiree Gullan, Issued by G&G Digital 19 May 2017

How free Wi-Fi is changing the trade show industry
How free Wi-Fi is changing the trade show industry

Technology changes the way the world works, that's a fact. It revolutionised communication with the radio, made entertainment widespread with the television, and gave everyone access to information...

By Sam Smith 16 May 2017

Sunshine co's digital sales manager, Willem Foster, Zeno Petersen (winner) and Karlien Murray from AtPhoto
Q&A with Zeno Petersen, winner of the Sunshine Co. Instagram Award

Local cinematographer, Zeno Petersen won Sunshine Co.'s first Instagram pop-up competition, beating 250 entries...

By Juanita Pienaar 9 May 2017

The opportunity that is the small screen
The opportunity that is the small screen

What's becoming clear from watching young coffee shop patrons, in particular, is that mobile technology is stepping in to fill certain voids and it's doing so at an extremely reasonable cost. ...

By Mike Laws 21 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel
#WTMA17: Using digital marketing to convince young Africans to travel

"Africa's online landscape is mobile but mostly feature phone based. Travel still needs to better embrace mobile by delivering mobile and thumb ready experiences to the African youth."

By Cari Coetzee 19 Apr 2017

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

Picture:
Google Family Link lets you monitor kids' mobile usage

Apple's Family Sharing functionality has been one of the better features for parents, allowing them to approve family members' purchases and more. Now, Google has stepped things up in a big way thanks to the Family Link app...

By Hadlee Simons 16 Mar 2017

Image ©
Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet..."

By Julia Rhodes 10 Mar 2017

#BizTrends2017: Top five mobile trends to help you plan for 2017
#BizTrends2017: Top five mobile trends to help you plan for 2017

This is not another "year of the mobile" trends piece - that ship sailed five years ago. If you do not have a mobile presence then you really should not be playing in the digital space...

By Lynette Hundermark 26 Jan 2017

The mobile landscape - looking at 2017 and what e-retailers could expect
The mobile landscape - looking at 2017 and what e-retailers could expect

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years...

By Graham Du Plessis 9 Dec 2016

123RF
Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

By Herman Cremer 1 Dec 2016

Gustav Goosen
Digital ad spend reflects strong growth in otherwise challenging advertising market

While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth...

By Gustav Goosen, Issued by IAB South Africa 18 Nov 2016

Five steps to an effective omnichannel marketing effort
Five steps to an effective omnichannel marketing effort

One trap that many traditional businesses fall into when figuring out their online presence is failing to optimise their customer experience for both online and offline channels...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

#BBMGetIn is the gift of gigging
#BBMGetIn is the gift of gigging

BBM launches summer, in pure Jozi-style with an exclusive, secret venue gig that includes SA's hottest artists Black Coffee and Black Motion...

By Mike Sharman 7 Nov 2016

Groupon South Africa is dead: here's what will happen to your orders
Groupon South Africa is dead: here's what will happen to your orders

Back in September 2015, Memeburn reported that ecommerce platform Groupon began shedding global offices in an effort to "make the business more efficient". And while South Africa wasn't a country affected back then, it is now...

By Andy Walker 4 Nov 2016

Samsung and the millennial headache
Samsung and the millennial headache

The fact that it took Samsung about 40 days to start recalling their product left a void difficult to fill, the millennial market cannot afford and does not like ambiguity...

By Jimmy Tembo 25 Oct 2016

Groping in the dark
Groping in the dark

There is a good reason why the ad industry has a poor understanding of social media and the way consumers interact with the internet. It's called "high-speed technology advancement"...

By Chris Brewer 24 Oct 2016

Evaluating the app-opportunity
Evaluating the app-opportunity

"There's an app for that" is one of the most common phrases exchanged amongst smartphone owners. From hailing a taxi...

By Lynette Hundermark 20 Oct 2016

Move over Google - SMS marketing is back with a vengeance
Move over Google - SMS marketing is back with a vengeance

A decade ago, SMS marketing was really hot and highly productive but somewhere along the line other methods of reaching a mobile market took over and fewer companies took advantage of this highly successful strategy...

By Boris Dzhingarov, Issued by Monetary Library 18 Oct 2016

The cost of impersonalisation is the new disruptive
The cost of impersonalisation is the new disruptive

Our appetite for tailored, customised, and personalised service is bigger now than ever before, largely due to the ability to gather and crunch data from online sources. The result is that businesses like Amazon can automatically suggest other products that actually do suit our tastes or, at the very least, perusal and buying patterns...

By Vaughan Patterson 7 Oct 2016

Messenger Lite for Android hits Kenya, Tunisia
Messenger Lite for Android hits Kenya, Tunisia

In its valiant attempt to connect the entire world using its software and infrastructure, Facebook has announced a new lite version of one of its most popular apps - Messenger Lite...

By Andy Walker 3 Oct 2016

123RF
The lofty view keeps us grounded in mobile fundamentals

With mobile marketing so focused on the usual metrics so integral to campaigns, sometimes it's worthwhile to take a step back and focus on the bigger picture...

By Mike Laws 25 Aug 2016

MMA Smarties, as captured by
MMA Smarties Awards: Rewarding creativity in mobile & winners list

The MMA SA (Mobile Marketing Association of South Africa) Smarties Awards 2016 took place at the beautiful Sky Bar at the Maharani Elangeni Hotel... (list of winners)

By Beverley Klein 19 Aug 2016

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