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Grace Belger
Avoid lawyers and be human...

There is a lesson here for Cell C (and other companies, for that matter) in the Cell C banner debacle. When you are facing a reputational crisis, the worst reaction is to be defensive; run to the lawyers and advertise...

By Grace Belger 19 Nov 2014 15:21

Chris Moerdyk
It's time for a war on the digital chokers

I received an email from a colleague this week asking me to sign a petition against local cellular networks taking 50% profit from revenue generated by SMS text messaging in aid of charity...

By Chris Moerdyk 15 Nov 2014 08:29

The proof is in the omni-channel experience this festive season
The proof is in the omni-channel experience this festive season

As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...

By Lynette Hundermark 14 Nov 2014 13:48

[AfricaCom 2014] Wi-Fi: The new basic human need
[AfricaCom 2014] Wi-Fi: The new basic human need

Wi-Fi has become a basic need for many people around the world. But how do we cost-effectively and sustainably provide the Wi-Fi consumers and businesses are demanding? (video)

By Ilse van den Berg 13 Nov 2014 14:44

[AfricaCom 2014] FB's mission: to get Africa online
[AfricaCom 2014] FB's mission: to get Africa online

Consider how your life would change tomorrow if the internet was to be 'switched off'. Sure you could bear it for a week or so, but once the horrifying reality of, for instance, having to go into a bank kicks in...

By Sindy Peters 13 Nov 2014 12:38

Marion Scher
Are you using 'social listening'?

If your response to the question is 'No, we're not using Twitter yet', the bad news is... You're already too late...

By Marion Scher 13 Nov 2014 04:55

[Mobile360] Geeks versus princess engineers
[Mobile360] Geeks versus princess engineers

"It was always this awkward looking guy who was tech savvy, solved a big problem and got the girl in the end ... I consider myself a geek. A geek can look like this too. A geek can wear pink dresses and can wear sparkles and be just as geeky as anybody else." - Margaret Burgraff...

By Jessica Taylor 12 Nov 2014 08:38

How to navigate the complex BYOD landscape
How to navigate the complex BYOD landscape

The recent BlackBerry Experience Executive Forum, in partnership with ITWeb, provided practical and actionable insights into the latest issues, trends and developments in enterprise mobility...

By Ilse van den Berg 5 Nov 2014 07:29

Embracing m-commerce
Embracing m-commerce

Okay, so it doesn't exactly flow off the tongue, but it is certainly worthy of attention: m-commerce (mobile commerce) is the next generation of e-commerce...

By Robyn Hazekamp 23 Oct 2014 11:39

How to make your mobile app go global
How to make your mobile app go global

Putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap into the market of more than one billion potential online smartphone customers...

By Ian Henderson 17 Oct 2014 15:00

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies...

By John Harvey 16 Oct 2014 07:00

OOH: the valuable real estate of the future
OOH: the valuable real estate of the future

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure...

By Danette Breitenbach 2 Oct 2014 10:25

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

Don't forget about SMS
Don't forget about SMS

With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic...

By Charles Stretch 27 Sep 2014 07:50

Jayson O’Reilly
Protecting the mobile workforce

Not too long ago, many organisations were dismissing the bring your own device (BYOD) phenomenon as being of no consequence...

By Jayson O’Reilly 26 Sep 2014 09:27

Richard Firth
Developers need to gear up for a multi-device world

In 2012, Google published the results of its Multi-Screen World Study, which showed 90% of all media interactions are screen-based. More importantly, the research showed that users are learning to use multiple devices...

By Richard Firth 23 Sep 2014 15:21

Andrew Lanning
Here's why nobody is downloading your app and how to fix this

So you've got your app, you're proud of the design, the app works on every device you've tested it on, and there seems to be no competition in the market your app is playing in. Nothing can go wrong, right?

By Andrew Lanning 23 Sep 2014 06:04

Mitchell Barker
Voice Recording via VoIP

"Please note that this call may be recorded..." That message is all too familiar to anyone who has ever called a business before.

By Mitchell Barker 19 Sep 2014 15:14

Dawie Botes
Mobile banking ... what's next?

During this last decade or so with mobile banking, we've seen a major shift in focus with regards to how banking customers interact with their banks...

By Dawie Botes 10 Sep 2014 05:52

Danette Breitenbach
Advertising industry well represented at inaugural Social Media Week

It's ground breaking and it's here. Johannesburg has joined cities such as Barcelona, Sao Paulo, London and New York as a host city of Social Media Week...

By Danette Breitenbach 4 Sep 2014 10:28

Johan Walters
Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

Boost business with localised, translated mobile ads
Boost business with localised, translated mobile ads

As Chinese looks set to overtake English in 2015 as the biggest language on the internet with Spanish, Portuguese, Arabic and Russian making rapid inroads, translating your ads...

By Françoise Henderson 12 Aug 2014 09:47

Deseré Orrill
The quest for the 'mobi-grail': Make promises. Keep promises.

There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow...

By Deseré Orrill, Issued by Olé! Media Group 28 Jul 2014 11:56

Jacques Swanepoel
SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

By Jacques Swanepoel 27 Jul 2014 08:17

[Habari #Tuongee2014] Back to the future of digital
[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

Measuring your marketing impact
Measuring your marketing impact

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data...

By Charles Stretch 22 Jul 2014 14:02

Diane Charton
Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

Laurie Sloan
The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

Greg Wright
Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

Pierre Cassuto
New trends reshaping the digital news business

Today's most successful digital publishers are those that build their businesses around their readers first, which in turn helps them to build quality audiences that they can sell to their advertisers.

By Pierre Cassuto 15 Jul 2014 06:11

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