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Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

Peter Langschmidt, the PRC’s lead research consultant.
The Establishment Survey, a foundation for a brave new world

The Establishment Survey (ES) is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa...

By Danette Breitenbach 6 Oct 2017

Africa still mobile
Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent...

By Danette Breitenbach 28 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content...

By Angie White 21 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity...

By Angie White 15 Sep 2017

Charlie Stewart
Voice-based search: Act now to be heard

Think your current SEO tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change...

By Charlie Stewart, Issued by Rogerwilco 12 Sep 2017

An example of Exponential’s VDX creative that drives engagement of brand content and video in a relevant way.
The four-step strategy to mobile advertising success

Mobile's true power in today's world is its ability to provide constant connection and accessibility...

By Nicole Liebmann 31 Aug 2017

Enver Duminy, CEO, Cape Town Tourism
Cape Town Tourism one of the top 25 tourism websites in the world

The site's user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site's success...

By Enver Duminy 22 Aug 2017

Lynette Hundermark
#WomensMonth: Lynette Hundermark makes mobile useful and beautiful

Lynette Hundermark is the woman behind Useful and Beautiful - a consultancy that makes memorable mobile experiences across the South African and African markets...

By Ilse van den Berg 10 Aug 2017

Popi-proof your direct marketing
Popi-proof your direct marketing

Popi need not be a threat to your business, instead it can be seen as a piece of legislation that can be adhered to easily - one which will benefit both consumers and businesses wanting to find the right types of customers...

By Gareth Mountain 13 Jul 2017

Don't miss the mark with location-powered marketing
Don't miss the mark with location-powered marketing

With location-powered marketing, accurate location data can be combined with insights from desktop and mobile to power compelling, targeted advertising...

By Shaun Rosen 13 Jul 2017

Hannes Prinsloo
#NewCampaign: Shazam uses storytelling to help South Africans see money differently

Shazam, the app that identifies the music playing around you, recently launched an original action with Nedbank, encouraging people to Shazam local notes to unlock South African stories as part of Nedbank's 'See Money Differently' campaign...

By Jessica Tennant 29 Jun 2017

#SocialMediaBlackout pressures network providers to lower data costs
#SocialMediaBlackout pressures network providers to lower data costs

NEWSWATCH: Today, Wednesday, 21 June 2017, South Africans were encouraged to join the #SocialMediaBlackout campaign...

By Ilse van den Berg 21 Jun 2017

#AfricaMonth: The African opportunity in front of you
#AfricaMonth: The African opportunity in front of you

We chat to Philip and Malan Joubert, founders of Offer Zen as well as a number of noteworthy apps such as Snap Scan, Pondering Panda, and Apps Against Ebola...

By Ilse van den Berg 24 May 2017

Desiree Gullan
How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone...

By Desiree Gullan, Issued by G&G Digital 19 May 2017

How free Wi-Fi is changing the trade show industry
How free Wi-Fi is changing the trade show industry

Technology changes the way the world works, that's a fact. It revolutionised communication with the radio, made entertainment widespread with the television, and gave everyone access to information...

By Sam Smith 16 May 2017

Sunshine co's digital sales manager, Willem Foster, Zeno Petersen (winner) and Karlien Murray from AtPhoto
Q&A with Zeno Petersen, winner of the Sunshine Co. Instagram Award

Local cinematographer, Zeno Petersen won Sunshine Co.'s first Instagram pop-up competition, beating 250 entries...

By Juanita Pienaar 9 May 2017

The opportunity that is the small screen
The opportunity that is the small screen

What's becoming clear from watching young coffee shop patrons, in particular, is that mobile technology is stepping in to fill certain voids and it's doing so at an extremely reasonable cost. ...

By Mike Laws 21 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel
#WTMA17: Using digital marketing to convince young Africans to travel

"Africa's online landscape is mobile but mostly feature phone based. Travel still needs to better embrace mobile by delivering mobile and thumb ready experiences to the African youth."

By Cari Coetzee 19 Apr 2017

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

Picture:
Google Family Link lets you monitor kids' mobile usage

Apple's Family Sharing functionality has been one of the better features for parents, allowing them to approve family members' purchases and more. Now, Google has stepped things up in a big way thanks to the Family Link app...

By Hadlee Simons 16 Mar 2017

Image ©
Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet..."

By Julia Rhodes 10 Mar 2017

#BizTrends2017: Top five mobile trends to help you plan for 2017
#BizTrends2017: Top five mobile trends to help you plan for 2017

This is not another "year of the mobile" trends piece - that ship sailed five years ago. If you do not have a mobile presence then you really should not be playing in the digital space...

By Lynette Hundermark 26 Jan 2017

The mobile landscape - looking at 2017 and what e-retailers could expect
The mobile landscape - looking at 2017 and what e-retailers could expect

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years...

By Graham Du Plessis 9 Dec 2016

123RF
Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

By Herman Cremer 1 Dec 2016

Gustav Goosen
Digital ad spend reflects strong growth in otherwise challenging advertising market

While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth...

By Gustav Goosen, Issued by IAB South Africa 18 Nov 2016

Five steps to an effective omnichannel marketing effort
Five steps to an effective omnichannel marketing effort

One trap that many traditional businesses fall into when figuring out their online presence is failing to optimise their customer experience for both online and offline channels...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

#BBMGetIn is the gift of gigging
#BBMGetIn is the gift of gigging

BBM launches summer, in pure Jozi-style with an exclusive, secret venue gig that includes SA's hottest artists Black Coffee and Black Motion...

By Mike Sharman 7 Nov 2016

Groupon South Africa is dead: here's what will happen to your orders
Groupon South Africa is dead: here's what will happen to your orders

Back in September 2015, Memeburn reported that ecommerce platform Groupon began shedding global offices in an effort to "make the business more efficient". And while South Africa wasn't a country affected back then, it is now...

By Andy Walker 4 Nov 2016

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