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Embracing m-commerce
Embracing m-commerce

There's a word on the lips of everyone in the know these days, and that word is "m-commerce"...

By Robyn Hazekamp 23 Oct 2014 11:39

How to make your mobile app go global
How to make your mobile app go global

Putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap into the market of more than one billion potential online smartphone customers...

By Ian Henderson 17 Oct 2014 15:00

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies...

By John Harvey 16 Oct 2014 07:00

OOH: the valuable real estate of the future
OOH: the valuable real estate of the future

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure...

By Danette Breitenbach 2 Oct 2014 10:25

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

Don't forget about SMS
Don't forget about SMS

With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic...

By Charles Stretch 27 Sep 2014 07:50

Protecting the mobile workforce

Not too long ago, many organisations were dismissing the bring your own device (BYOD) phenomenon as being of no consequence...

By Jayson O’Reilly 26 Sep 2014 09:27

Developers need to gear up for a multi-device world

In 2012, Google published the results of its Multi-Screen World Study, which showed 90% of all media interactions are screen-based. More importantly, the research showed that users are learning to use multiple devices...

By Richard Firth 23 Sep 2014 15:21

Here's why nobody is downloading your app and how to fix this

So you've got your app, you're proud of the design, the app works on every device you've tested it on, and there seems to be no competition in the market your app is playing in. Nothing can go wrong, right?

By Andrew Lanning 23 Sep 2014 06:04

Voice Recording via VoIP

"Please note that this call may be recorded..." That message is all too familiar to anyone who has ever called a business before.

By Mitchell Barker 19 Sep 2014 15:14

Mobile banking ... what's next?

During this last decade or so with mobile banking, we've seen a major shift in focus with regards to how banking customers interact with their banks...

By Dawie Botes 10 Sep 2014 05:52

Advertising industry well represented at inaugural Social Media Week

It's ground breaking and it's here. Johannesburg has joined cities such as Barcelona, Sao Paulo, London and New York as a host city of Social Media Week...

By Danette Breitenbach 4 Sep 2014 10:28

Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

Boost business with localised, translated mobile ads
Boost business with localised, translated mobile ads

As Chinese looks set to overtake English in 2015 as the biggest language on the internet with Spanish, Portuguese, Arabic and Russian making rapid inroads, translating your ads...

By Françoise Henderson 12 Aug 2014 09:47

The quest for the 'mobi-grail': Make promises. Keep promises.

There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow...

By Deseré Orrill, Issued by Olé! Media Group 28 Jul 2014 11:56

SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

By Jacques Swanepoel 27 Jul 2014 08:17

[Habari #Tuongee2014] Back to the future of digital
[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

Measuring your marketing impact
Measuring your marketing impact

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data...

By Charles Stretch 22 Jul 2014 14:02

Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

New trends reshaping the digital news business

Today's most successful digital publishers are those that build their businesses around their readers first, which in turn helps them to build quality audiences that they can sell to their advertisers.

By Pierre Cassuto 15 Jul 2014 06:11

Upwardly mobile e-motion

Mobile money has fast-tracked socio-economic development in emerging markets and, promoted freedom of choice and enterprise development but, how long before regulations throttle financial inclusion?

By Deseré Orrill, Issued by Olé! Media Group 11 Jul 2014 12:12

The rise of the super app

Nearly 1.5 billion computing devices were sold around the world in 2013. PCs accounted for 300 million, tablets 180 million and mobile phones for just under a billion units.

By Richard Firth 29 Jun 2014 09:41

Mobile ERP app development mistakes that will ruin your enterprise app
Mobile ERP app development mistakes that will ruin your enterprise app

Implementing an ERP (Enterprise Resource Planning) system is one of the most costly, time taking and tedious tasks for an IT department.

By Nilesh Talaviya 20 Jun 2014 14:45

[IMCC] Addressing the 'marketing messaging mess'
[IMCC] Addressing the 'marketing messaging mess'

One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.

By Sindy Peters 10 Jun 2014 12:15

Managing the application environment

Mobility is changing the way we work, the way we live and the way we play. The introduction of the smartphone in 2007 radically altered consumers' expectations of what could be accomplished while on the go.

By Gerald Naidoo 9 Jun 2014 10:25

[Net Prophet] Lessons from entrepreneurs
[Net Prophet] Lessons from entrepreneurs

Apart from Net Prophet 2014 being a huge success; it was probably my most inspiring day this year so far. Top lessons I took home were from Quirk's Rob Stokes and Over's Aaron Marshall.

By Ilse van den Berg 22 May 2014 15:19

Here's something to make your blood run cold

Television advertisers, who know how we hate interruption advertising, and that we head for the loo, turn on the kettle; or simply PVR past the ads; now have a new strategy - they can 'push' the ad content to your mobile phone during ad breaks!

By Peter Mann 16 May 2014 05:54

Do your employees understand professional social media?

Social media is a bit like a naïve teen's house party. Think of it as an endless online party where everyone is invited, everyone can listen or join in, or watch, at any time.

By Jenny Reid 14 May 2014 07:44

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