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Unleash the power of retargeting to drive better ROI from digital advertising
Unleash the power of retargeting to drive better ROI from digital advertising

Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages...

By Katherine Stuart 24 Jun 2015 08:53

'Appy New Year: Taking Chinese tradition to the mobile masses with a digital red envelope
'Appy New Year: Taking Chinese tradition to the mobile masses with a digital red envelope

SY Lau of Tencent spoke about the importance of the human face behind the device at a Cannes Lions seminar on Sunday...

By Ann Nurock 23 Jun 2015 12:00

Swipe right for success: secrets from the 'rad' Tinder founder
Swipe right for success: secrets from the 'rad' Tinder founder

Lessons on rethinking everything and marrying human connection to technology, right from Sean Rad, president and founder of dating app Tinder, as shared at Cannes this weekend...

By Ann Nurock 22 Jun 2015 12:00

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

Everyone's reading... their phone
Everyone's reading... their phone

When people think of public relations they think 'press release'. They think of discussions with the client, research and formulating a release that will ultimately be signed off by the client and sent out to media...

By Marion Scher 10 Jun 2015 14:05

The latest trends in web design that are irresistibly awesome
The latest trends in web design that are irresistibly awesome

Web technology marches on to the drumming sound of various cultures of innovation. With each beat, it makes progress and reforms the way the web is done...

By Manas Kumar 10 Jun 2015 13:22

Subscribers' quality of experience: bridging the gap between perception and reality
Subscribers' quality of experience: bridging the gap between perception and reality

Consumers and citizens are growing increasingly dependent on mobile networks. The performance of these networks may not always meet the expectations of consumers...

By Sherry Zameer 5 Jun 2015 07:00

Why Periscope is the future for brands
Why Periscope is the future for brands

In today's fast-paced society, millennials want quick, on-the-go content, and so emerges from the depths Periscope, in all its live-streaming glory...

By Beverley Klein 29 May 2015 11:16

A 'mobile-first' ethos: the catalyst for business transformation
A 'mobile-first' ethos: the catalyst for business transformation

Organisations in every sector and every country are currently grappling with the concepts of 'digitalisation' and 'digital transformation'...

By Lionel Moyal 27 May 2015 08:35

An enterprise driven omni-channel strategy must empower the mobile workforce
An enterprise driven omni-channel strategy must empower the mobile workforce

South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

By Lynette Hundermark 24 May 2015 14:30

[NewsMaker] Shauna Carter
[NewsMaker] Shauna Carter

Shauna Carter has just taken up the position of National Sales Director for MaxAxion. Carter is the former regional head of sales at Mxit. She joined Mxit in 2008 as account manager...

By Louise Marsland 20 May 2015 07:41

Mobile technology: Bridging the African digital divide
Mobile technology: Bridging the African digital divide

Handicapped by economic constraints, millions of unprivileged people in the developing world continue to be deprived of sufficient access to communication technology...

By Sara El-Khalili 18 May 2015 11:26

The power of mobile marketing
The power of mobile marketing

There are more than seven billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people's lives.

By Sherry Zameer 8 May 2015 13:30

Mobile motivation is sweeping Africa
Mobile motivation is sweeping Africa

As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce...

By Amr Shady 4 May 2015 11:02

Why we should be investing in engagement
Why we should be investing in engagement

South Africa, alongside some of our BRICS partners, is globally recognised as among the most fertile grounds for new consumption of smartphones, online content and mobile applications...

By Glenn Gillis 23 Apr 2015 14:12

How to win in mobile moments
How to win in mobile moments

When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs...

By Joseph Neusu 17 Apr 2015 13:43

Five ways to keep your mobile devices secure
Five ways to keep your mobile devices secure

It seems like every time you turn on the news lately, there are more stories of companies having their data stolen or corporate networks being hacked into...

By Aaron Thornton 14 Apr 2015 15:52

Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37

Go mobile or go home
Go mobile or go home

Google, via the Webmaster Central blog, announced that it will be prioritising mobile-friendly websites. This is likely to have as much of an impact on organic search results as any of the major algorithm updates...

By Christopher Smith 10 Apr 2015 11:36

Veruschka Khan
Advertising is not a numbers game, it's a people's game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. But advertising in 2015 is not a numbers game...

By Veruschka Khan 9 Apr 2015 13:35

Latest from the research front
Latest from the research front

The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), shows overall stability of the media...

By Chris Brewer 2 Apr 2015 12:02

The future of mobile exam preparation, Q&A with George Burgess
The future of mobile exam preparation, Q&A with George Burgess

Inspired by the global mindset of Silicon Valley entrepreneurs while at Stanford, Burgess explains what Gojimo means for the industry, and why SA...

By Jessica Taylor 2 Apr 2015 07:00

Nafisa Akabor
The top five on-the-go admin apps

Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device...

By Nafisa Akabor 27 Mar 2015 14:31

Mobile apps lift health mindfulness
Mobile apps lift health mindfulness

With weight-related complications claiming the lives of around 3.4 million adults annually, demand is rising for thousands of mobile applications used daily to track calories...

By Amr Shady 17 Mar 2015 13:44

Evolving from multi-channel to true omni-channel experiences
Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy...

By Lynette Hundermark 16 Mar 2015 15:04

Mobile payments' perceived insecurity
Mobile payments' perceived insecurity

Mobile methods of payment first came on the scene around ten years ago. At first, adoption was slow, as mobile technology was not on the level it needed to be to support the functions needed...

By Anton Vukic 15 Mar 2015 13:27

Mxit: The rise and collapse of 'Africa's largest social network'
Mxit: The rise and collapse of 'Africa's largest social network'

Flashback to 2010. Naspers is still a majority shareholder in Mxit, at this stage Africa's largest social network and instant messaging client with 27-million registered users...

By Stuart Thomas 2 Mar 2015 15:07

Anton Harber
One step forwards, one back for democracy

If journalists in Zimbabwe had stood up in that country's parliament to protest against interference with their cellphone signals, they would have been laughed out of the place...

By Anton Harber 2 Mar 2015 06:14

Martin Walshaw
Time to dump passwords for good?

It's conceivable that one day biometrics may replace passwords completely, across many different services...

By Martin Walshaw 27 Feb 2015 06:20

Rick Joubert
African mobile operators are missing an opportunity

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media...

By Rick Joubert, Issued by Mobile Marketing Association 23 Feb 2015 10:35

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