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Image: WhatsApp
These are WhatsApp's shiny new group chat features

In a not-all-that-exciting update, WhatsApp has tweaked the way groups work on its platform...

By Andy Walker 18 May 2018

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

If the future in Africa is mobile, identity verification is paramount
If the future in Africa is mobile, identity verification is paramount

Mobile operators are becoming an important provider of, and platform for, a growing range of services. As a result, the ability to verify customer identity is becoming a business imperative for mobile operators...

By Sherry Zameer 25 Apr 2018

Sebastian Kaulitzki ©
#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

By Robyn de Villiers 23 Apr 2018

Google Go now available locally
Google Go now available locally

Google has announced that its Google Go app, which provides a "lighter, faster way to search", is now available locally...

By Ilse van den Berg 12 Apr 2018

Geolocation marketing - crafting a symbiotic relationship with your customer
Geolocation marketing - crafting a symbiotic relationship with your customer

Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey...

By Johan Walters 14 Mar 2018

The stormy voyage of mobile engagement automation
The stormy voyage of mobile engagement automation

The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

By Nick Orton 14 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

#StartupStory: Live Connected helps you manage your 'tribe'
#StartupStory: Live Connected helps you manage your 'tribe'

Nthati Mthembu is the founder of Live Connected, an app that helps parents manage their tribe's schedules easily...

By Ilse van den Berg 26 Feb 2018

Location-based marketing, what is it and how to take advantage of this trend?
Location-based marketing, what is it and how to take advantage of this trend?

Location-based marketing has been a hyped-up trend, especially with the advent of apps, but what is it exactly?...

By Lynette Hundermark 23 Feb 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 22 Feb 2018

Mobile app fatigue - what is it and what can you do about it?
Mobile app fatigue - what is it and what can you do about it?

Eight years after the global "app-splosion", even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, "app-fatigue" is now a thing...

By Lynette Hundermark 1 Feb 2018

Don't neglect the B side while the A side is playing
Don't neglect the B side while the A side is playing

Mike Laws touch on how voice and text-based mobile communication have alternated in popularity throughout the history of GSM cellular and the implications for marketers...

By Mike Laws 24 Jan 2018

WhatsApp launches business app
WhatsApp launches business app

NEWSWATCH: WhatsApp has launched WhatsApp Business - a free-to-download Android app for small businesses which allows them to chat with users...

By Ilse van den Berg 19 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

Image credit: rawpixel via
Start thinking in a 'mobile first' mindset

According to the latest November stats from Effective Measure, 'South Africa Online', a whopping 67.38% of unique browsers came from mobile itself...

By Graham Du Plessis 27 Dec 2017

#NewCampaign: Come over to the bright side
#NewCampaign: Come over to the bright side

TBWA\Hunt\Lascaris Johannesburg have just launched MTN's summer brand campaign and everything about it is next level...

By Jessica Tennant 28 Nov 2017

The 2017 Digital Salt event.
The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far...

By Gustav Goosen 28 Nov 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included...

By Robin Fredericks 28 Nov 2017

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 20 Nov 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 17 Nov 2017

Photo by Rodion Kutsaev on Unsplash
Top seven lessons to help you maximise the African app-ortunity

We love mobile and have been fortunate enough to work on the initial versions of many of South Africa's leading apps over the last seven years...

By Lynette Hundermark 15 Nov 2017

#AfricaCom: How innovation is better in Africa
#AfricaCom: How innovation is better in Africa

Toby Shapshak, editor-in-chief of Stuff Magazine, shared some thoughts on how innovation is better in Africa at AfricaCom 2017. He highlighted some specific innovations to illustrate how the continent is leapfrogging into the future... (video)

By Ilse van den Berg 8 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions...

By Jessica Tennant 8 Nov 2017

#AfricaCom: What is an African broadcaster in a multi-platform world?
#AfricaCom: What is an African broadcaster in a multi-platform world?

AfricaCom speaker Russell Southwood talks us through what it entails being an African broadcaster in a multi-platform world and how we can go about getting the most out of our content...

By Juanita Pienaar 8 Nov 2017

Introducing Cell C's entertainment offering: Black
Introducing Cell C's entertainment offering: Black

Cell C has announced the launch of a "revolutionary entertainment offering", named Black, which allows consumers to rent, buy or subscribe to movies and series on up to five devices...

By Juanita Pienaar 6 Nov 2017

The Liquorice team with Enver Groenewald from Unilever.
#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that...

By Danette Breitenbach 3 Nov 2017

The podcast revolution is here!
The podcast revolution is here!

Finally, the podcast revolution has reached South African shores! It's been a slow start, and a long wait for downloads to pick up, but the tide is turning...

By Jason Acar 26 Oct 2017

Kagiso Media's SoundBar app delivers more choice
Kagiso Media's SoundBar app delivers more choice

Kagiso Media's recently launched app SoundBar has 12 internet radio stations and is 10 times cheaper to listen to...

By Juanita Pienaar 25 Oct 2017

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