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#NewCampaign: Come over to the bright side
#NewCampaign: Come over to the bright side

TBWA\Hunt\Lascaris Johannesburg have just launched MTN's summer brand campaign and everything about it is next level...

By Jessica Tennant 28 Nov 2017

The 2017 Digital Salt event.
The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far...

By Gustav Goosen 28 Nov 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing
#BigConnect: Bridging the travel brand, influencer gap in destination marketing

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included...

By Robin Fredericks 28 Nov 2017

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 20 Nov 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 17 Nov 2017

Photo by Rodion Kutsaev on Unsplash
Top seven lessons to help you maximise the African app-ortunity

We love mobile and have been fortunate enough to work on the initial versions of many of South Africa's leading apps over the last seven years...

By Lynette Hundermark 15 Nov 2017

#AfricaCom: How innovation is better in Africa
#AfricaCom: How innovation is better in Africa

Toby Shapshak, editor-in-chief of Stuff Magazine, shared some thoughts on how innovation is better in Africa at AfricaCom 2017. He highlighted some specific innovations to illustrate how the continent is leapfrogging into the future... (video)

By Ilse van den Berg 8 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions...

By Jessica Tennant 8 Nov 2017

#AfricaCom: What is an African broadcaster in a multi-platform world?
#AfricaCom: What is an African broadcaster in a multi-platform world?

AfricaCom speaker Russell Southwood talks us through what it entails being an African broadcaster in a multi-platform world and how we can go about getting the most out of our content...

By Juanita Pienaar 8 Nov 2017

Introducing Cell C's entertainment offering: Black
Introducing Cell C's entertainment offering: Black

Cell C has announced the launch of a "revolutionary entertainment offering", named Black, which allows consumers to rent, buy or subscribe to movies and series on up to five devices...

By Juanita Pienaar 6 Nov 2017

The Liquorice team with Enver Groenewald from Unilever.
#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that...

By Danette Breitenbach 3 Nov 2017

The podcast revolution is here!
The podcast revolution is here!

Finally, the podcast revolution has reached South African shores! It's been a slow start, and a long wait for downloads to pick up, but the tide is turning...

By Jason Acar 26 Oct 2017

Kagiso Media's SoundBar app delivers more choice
Kagiso Media's SoundBar app delivers more choice

Kagiso Media's recently launched app SoundBar has 12 internet radio stations and is 10 times cheaper to listen to...

By Juanita Pienaar 25 Oct 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

Peter Langschmidt, the PRC’s lead research consultant.
The Establishment Survey, a foundation for a brave new world

The Establishment Survey (ES) is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa...

By Danette Breitenbach 6 Oct 2017

Africa still mobile
Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent...

By Danette Breitenbach 28 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content...

By Angie White 21 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity...

By Angie White 15 Sep 2017

Charlie Stewart
Voice-based search: Act now to be heard

Think your current SEO tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change...

By Charlie Stewart, Issued by Rogerwilco 12 Sep 2017

An example of Exponential’s VDX creative that drives engagement of brand content and video in a relevant way.
The four-step strategy to mobile advertising success

Mobile's true power in today's world is its ability to provide constant connection and accessibility...

By Nicole Liebmann 31 Aug 2017

Enver Duminy, CEO, Cape Town Tourism
Cape Town Tourism one of the top 25 tourism websites in the world

The site's user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site's success...

By Enver Duminy 22 Aug 2017

Lynette Hundermark
#WomensMonth: Lynette Hundermark makes mobile useful and beautiful

Lynette Hundermark is the woman behind Useful and Beautiful - a consultancy that makes memorable mobile experiences across the South African and African markets...

By Ilse van den Berg 10 Aug 2017

Popi-proof your direct marketing
Popi-proof your direct marketing

Popi need not be a threat to your business, instead it can be seen as a piece of legislation that can be adhered to easily - one which will benefit both consumers and businesses wanting to find the right types of customers...

By Gareth Mountain 13 Jul 2017

Don't miss the mark with location-powered marketing
Don't miss the mark with location-powered marketing

With location-powered marketing, accurate location data can be combined with insights from desktop and mobile to power compelling, targeted advertising...

By Shaun Rosen 13 Jul 2017

Hannes Prinsloo
#NewCampaign: Shazam uses storytelling to help South Africans see money differently

Shazam, the app that identifies the music playing around you, recently launched an original action with Nedbank, encouraging people to Shazam local notes to unlock South African stories as part of Nedbank's 'See Money Differently' campaign...

By Jessica Tennant 29 Jun 2017

#SocialMediaBlackout pressures network providers to lower data costs
#SocialMediaBlackout pressures network providers to lower data costs

NEWSWATCH: Today, Wednesday, 21 June 2017, South Africans were encouraged to join the #SocialMediaBlackout campaign...

By Ilse van den Berg 21 Jun 2017

#AfricaMonth: The African opportunity in front of you
#AfricaMonth: The African opportunity in front of you

We chat to Philip and Malan Joubert, founders of Offer Zen as well as a number of noteworthy apps such as Snap Scan, Pondering Panda, and Apps Against Ebola...

By Ilse van den Berg 24 May 2017

Desiree Gullan
How brands should speak to GenZs

The latest Think with Google report reveals that getting a new phone is defined as a life-changing event for teens. Whether they think your brand is cool will make or break their endorsement, in real time, on their phone...

By Desiree Gullan, Issued by G&G Digital 19 May 2017

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