Mobile contributor articles

South AfricaYour industry
The 'so what' marketing analysis on the growth of mobile in South Africa
The 'so what' marketing analysis on the growth of mobile in South Africa

It's an obvious truth that South African mobile penetration is at an all-time high, but many still question what mobile can do for their brand - here are four pointers...

By Ben Evans 2 Sep 2015 14:00

This JMPD officer is on her way to becoming a viral star
This JMPD officer is on her way to becoming a viral star

When Clive Naidoo was pulled over by the Johannesburg Metro Police Department (JMPD) and started filming, he would probably never have guessed that he'd turn one of the officers into a viral star.

By Stuart Thomas 2 Sep 2015 13:20

Five things about CMS websites you only learn the hard way
Five things about CMS websites you only learn the hard way

Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense...

By Chemory Gunko 31 Aug 2015 12:17

Craig Lowe
Today's travelers are lost (literally) without mobile connectivity

Whether you are traveling for business or for pleasure, mobile connectivity is now a must-have...

By Craig Lowe 25 Aug 2015 06:21

Sold on mobile
Sold on mobile

Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?...

By Mike Laws 21 Aug 2015 12:40

Transforming the news experience
Transforming the news experience

In a country as dynamic as South Africa we are surrounded by constant reminders that life never stands still. Innovation is in our nature as human beings and nothing epitomises this more than the rapid ascent of all things digital...

By Jim Egan 17 Aug 2015 11:36

Howard Moodycliffe
Mobile transacting is here to stay

Whether you are walking through the Hout Bay Market, or popping into your local convenience store, or buying a coffee at vida - you are likely to see a sign informing you that 'mobile payments are welcome here'...

By Howard Moodycliffe, Issued by Mobile Marketing Association 17 Aug 2015 10:17

Here's why your business needs its own mobile app
Here's why your business needs its own mobile app

Today's customers are on the move, and they are taking their mobile devices with them. Mobile devices are undoubtedly important in the lives of millions of people across the world...

By Charles Mburugu 13 Aug 2015 13:05

Content marketing does not exist
Content marketing does not exist

After 17 years in the internet industry, you get accustomed to the crowds chasing the next latest 'best thing' in digital. It is an industry where people like catchy sayings...

By Steve Liversedge 12 Aug 2015 14:15

The four new mobile moments unpacked
The four new mobile moments unpacked

Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably...

By Joseph Neusu 3 Aug 2015 14:00

Following the consumer's pathways through a multimedia world
Following the consumer's pathways through a multimedia world

Today's consumers rely on a range of devices for inspiration, information, communication and entertainment - laptops, mobile phones, tablets, television, radio, gaming consoles and more...

By Ian Drummond 14 Jul 2015 14:43

How social media can help you win at omnichannel
How social media can help you win at omnichannel

Omnichannel from a consumer viewpoint is the ability to have a seamless and consistent experience across multiple touchpoints...

By Lynette Hundermark 11 Jul 2015 06:15

Mobile, mobile, mobile
Mobile, mobile, mobile

This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg...

By Danette Breitenbach 9 Jul 2015 13:20

Unleash the power of retargeting to drive better ROI from digital advertising
Unleash the power of retargeting to drive better ROI from digital advertising

Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages...

By Katherine Stuart 24 Jun 2015 08:53

'Appy New Year: Taking Chinese tradition to the mobile masses with a digital red envelope
'Appy New Year: Taking Chinese tradition to the mobile masses with a digital red envelope

SY Lau of Tencent spoke about the importance of the human face behind the device at a Cannes Lions seminar on Sunday...

By Ann Nurock 23 Jun 2015 12:00

Swipe right for success: secrets from the 'rad' Tinder founder
Swipe right for success: secrets from the 'rad' Tinder founder

Lessons on rethinking everything and marrying human connection to technology, right from Sean Rad, president and founder of dating app Tinder, as shared at Cannes this weekend...

By Ann Nurock 22 Jun 2015 12:00

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

Everyone's reading... their phone
Everyone's reading... their phone

When people think of public relations they think 'press release'. They think of discussions with the client, research and formulating a release that will ultimately be signed off by the client and sent out to media...

By Marion Scher 10 Jun 2015 14:05

The latest trends in web design that are irresistibly awesome
The latest trends in web design that are irresistibly awesome

Web technology marches on to the drumming sound of various cultures of innovation. With each beat, it makes progress and reforms the way the web is done...

By Manas Kumar 10 Jun 2015 13:22

Subscribers' quality of experience: bridging the gap between perception and reality
Subscribers' quality of experience: bridging the gap between perception and reality

Consumers and citizens are growing increasingly dependent on mobile networks. The performance of these networks may not always meet the expectations of consumers...

By Sherry Zameer 5 Jun 2015 07:00

Why Periscope is the future for brands
Why Periscope is the future for brands

In today's fast-paced society, millennials want quick, on-the-go content, and so emerges from the depths Periscope, in all its live-streaming glory...

By Beverley Klein 29 May 2015 11:16

A 'mobile-first' ethos: the catalyst for business transformation
A 'mobile-first' ethos: the catalyst for business transformation

Organisations in every sector and every country are currently grappling with the concepts of 'digitalisation' and 'digital transformation'...

By Lionel Moyal 27 May 2015 08:35

An enterprise driven omni-channel strategy must empower the mobile workforce
An enterprise driven omni-channel strategy must empower the mobile workforce

South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

By Lynette Hundermark 24 May 2015 14:30

[NewsMaker] Shauna Carter
[NewsMaker] Shauna Carter

Shauna Carter has just taken up the position of National Sales Director for MaxAxion. Carter is the former regional head of sales at Mxit. She joined Mxit in 2008 as account manager...

By Louise Marsland 20 May 2015 07:41

Mobile technology: Bridging the African digital divide
Mobile technology: Bridging the African digital divide

Handicapped by economic constraints, millions of unprivileged people in the developing world continue to be deprived of sufficient access to communication technology...

By Sara El-Khalili 18 May 2015 11:26

The power of mobile marketing
The power of mobile marketing

There are more than seven billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people's lives.

By Sherry Zameer 8 May 2015 13:30

Mobile motivation is sweeping Africa
Mobile motivation is sweeping Africa

As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce...

By Amr Shady 4 May 2015 11:02

Why we should be investing in engagement
Why we should be investing in engagement

South Africa, alongside some of our BRICS partners, is globally recognised as among the most fertile grounds for new consumption of smartphones, online content and mobile applications...

By Glenn Gillis 23 Apr 2015 14:12

How to win in mobile moments
How to win in mobile moments

When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs...

By Joseph Neusu 17 Apr 2015 13:43

Five ways to keep your mobile devices secure
Five ways to keep your mobile devices secure

It seems like every time you turn on the news lately, there are more stories of companies having their data stolen or corporate networks being hacked into...

By Aaron Thornton 14 Apr 2015 15:52

Next >