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Mobile is the closest brands can get to SA consumers

The title of my article is borrowed from a quote in the Mobile Rocks AMPS report for 2013...

By Joseph Neusu 22 Apr 2016

What's going on with M4JAM?
What's going on with M4JAM?

This is interesting. WeChat users signed up to microjobbing service M4JAM were on Monday greeted with a message telling them to cash out all the money from their wallets before 31 March...

By Stuart Thomas 16 Mar 2016

Image source © Memeburn
Could a smartphone app really help combat crime in SA?

South Africa has a brutal crime problem and it affects everyone. The rapes and murders of teenage girls in Khayelitsha (one of Cape Town's poorest areas) and Tokai (one of its wealthiest), bears witness to that fact...

By Stuart Thomas 15 Mar 2016

Five ways to use mobile apps to grow your business - Monetary Library
Five ways to use mobile apps to grow your business

As of mid-2015 Google officially announced that more consumers access the Internet via mobile devices than on desktop PCs. For this reason, the savvy business owner will find ways to use mobile apps to grow his or her business...

By Boris Dzhingarov, Issued by Monetary Library 10 Mar 2016

Pixabay
[IAB Digital Summit 2016] Be mobile centric

Marketing automation is relativity new in South Africa, but mobile is not. Brands need to realise mobile is now the key point to get in touch with their target...

By Danette Breitenbach 7 Mar 2016

What would Steve Jobs do?
What would Steve Jobs do?

I'm one of those people who prefers not to replace stuff just because someone tells me it is time to do so. I like driving the same car until it's really, really dead...

By Aki Kalliatakis 3 Mar 2016

How to increase site conversion in 2016
How to increase site conversion in 2016

Let's be frank. All your online marketing efforts are a waste of time if your website doesn't convert. It doesn't matter how many visitors it gets or how "sticky" it is...

By Greg Wright 3 Mar 2016

Mobile banking the future
Mobile banking the future

Globally, mobile banking users are set to exceed 1.75 billion by 2019 - that's 32% of the world's adult population - as per a report published by Juniper Research...

By Danette Breitenbach 2 Mar 2016

Top three free video editing apps for smartphones
Top three free video editing apps for smartphones

With the fast development of smartphones with impressive processing power, solid cameras, and varied internal storage capacities in the Nigerian tech market today, you do not need to be certified or have professional cameras shoot a video...

By Nkem Ndem V 2 Mar 2016

Boris Dzhingarov
Mobile-friendly websites: What you need to know

The longer you wait to go mobile, the greater you risk losing quality traffic. Here are some popular questions about mobile-friendly websites, answered...

By Boris Dzhingarov, Issued by Monetary Library 28 Jan 2016

Are marketers missing out on the micro-moment opportunity? (Part 1)
Are marketers missing out on the micro-moment opportunity? (Part 1)

Smartphones and other mobile devices are radically reshaping their customers' behaviour by giving them access to personalised services and information wherever they are...

By Bianca Quinn-Diavastos 26 Jan 2016

Impacting the economy one micro job at a time
Impacting the economy one micro job at a time

Revolutionary micro-jobbing platform, M4JAM, provides companies, brands, etc. with real-time data and consumer insights and contributes to the growing data economy...

By Cari Van Wyk 22 Jan 2016

Five mobile app trends to look out for in Nigeria 2016
Five mobile app trends to look out for in Nigeria 2016

Nigeria has witnessed an explosion of mobile apps in the last couple years, making it convenient for smartphone users to do everything from paying bills to saving money, shopping, ordering food, keeping up with news...

By Nkem Ndem V 7 Jan 2016

Choosing a mobile incentives system
Choosing a mobile incentives system

Talk to any HR specialist, and they'll tell you that employee engagement is much more than simply offering rewards...

By Rob Mousley 22 Dec 2015

©Sura Nualpradid via 123RF
A reimagined Africa

Over the past decade VIMN Africa has transformed how the world sees Africa from images of hunger, poverty and war to a continent of vibrant colours, music, culture and talent...

By Danette Breitenbach 4 Dec 2015

Image via 123RF
[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media...

By Beverley Klein 18 Nov 2015

Image via Pixabay
Mobile 'have nots' catching up

It's fairly mind-blowing when one thinks that sub-Saharan Africa has progressed to such an extent that today millions of human beings access the worldwide web on their mobile phones...

By Mike Laws 2 Nov 2015

Image source © Memeburn
Mxit: how did Alan Knott-Craig Jr's R500m bet go so badly wrong?

Mxit as we know it is dead. The company announced on Friday that it had shut down its commercial operations and would be transferring its IP to the Reach Trust, its charitable arm...

By Stuart Thomas 27 Oct 2015

Image source © Memeburn
Mxit to shut down commercial operations, focus on Reach

Mxit on Friday confirmed that it would shutting down its commercial operations to focus on Reach, its charitable arm...

By Stuart Thomas 23 Oct 2015

©arekmalang via 123RF
Business as usual... for now

While the recent All Media and Products Survey for June 15 (2015BA) released by SAARF in October shows an overall picture of relative stability...

By Danette Breitenbach 21 Oct 2015

©prykhodov via 123RF
WhatsApp, MTN?

MTN is upset because WhatsApp is replacing local chat applications for smartphones and wants the Independent Communications Authority of SA to "investigate" foreign operators like WhatsApp, Facebook and Instagram...

By Chris Moerdyk 15 Oct 2015

Image via Pixabay
Four key qualities to look for in a mobile enablement partner

South Africa's mobile messaging market is a fiercely contested space, it is therefore important that organisations examine their mobile channel requirements carefully to obtain optimal value in the future...

By Jacques Swanepoel 15 Oct 2015

Craig Lowe
Why are travellers still stuck on SIM cards?

Mobile connectivity is a major priority for travellers, but many South Africans are still using outdated and overly expensive means to stay connected on the move...

By Craig Lowe 8 Oct 2015

Image via Pixabay
The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web...

By Mike Laws 25 Sep 2015

Seven tips to help your brand dominate Instagram
Seven tips to help your brand dominate Instagram

Instagram is one of the most popular social media platforms nowadays. In fact, more than 16 billion photos have been shared on this platform till date-- wherein, there's an average of 70 million photos being uploaded every day...

By Charles Mburugu 8 Sep 2015

The 'so what' marketing analysis on the growth of mobile in South Africa
The 'so what' marketing analysis on the growth of mobile in South Africa

It's an obvious truth that South African mobile penetration is at an all-time high, but many still question what mobile can do for their brand - here are four pointers...

By Ben Evans 2 Sep 2015

This JMPD officer is on her way to becoming a viral star
This JMPD officer is on her way to becoming a viral star

When Clive Naidoo was pulled over by the Johannesburg Metro Police Department (JMPD) and started filming, he would probably never have guessed that he'd turn one of the officers into a viral star.

By Stuart Thomas 2 Sep 2015

Five things about CMS websites you only learn the hard way
Five things about CMS websites you only learn the hard way

Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense...

By Chemory Gunko 31 Aug 2015

Craig Lowe
Today's travelers are lost (literally) without mobile connectivity

Whether you are traveling for business or for pleasure, mobile connectivity is now a must-have...

By Craig Lowe 25 Aug 2015

Sold on mobile
Sold on mobile

Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?...

By Mike Laws 21 Aug 2015

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