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EXCLUSIVE | Razor's Dustin Chick: When headlines lie, trust dies. Why clickbait is PR’s next big battleground

Dustin Chick

#BizTrends2025 | VML's Parusha Partab: Empathy in a surreal world and other trends

Parusha Partab

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Source: © 123rf Dustin Chick, chief executive at Razor Public Relations South Africa says clickbait should be keeping those of us responsible for managing organisational reputation wide awake at night. More importantly, we should be doing something about it – now

EXCLUSIVE | Razor's Dustin Chick: When headlines lie, trust dies. Why clickbait is PR’s next big battleground

Dustin Chick 1 day

Source: © VML Parusha Partab, chief strategy officer, VML South Africa says leading with empathy – not noise – is how brands can get the balance right between grounded messaging and standout creativity

#BizTrends2025 | VML's Parusha Partab: Empathy in a surreal world and other trends

Parusha Partab 2 days

Source: © 123rf The power of Creative Problem Solving is what Eve Pennington has come to believe in, and what she will spend the rest of her career persuing

In pursuit of the power of Creative Problem Solving

Eve Pennington 7 Aug 2025

Source: © 123rf Sam Swaine, founder of Audibly, says podcasts have moved beyond a content trend to become a necessary growth engine for brands

Podcasts: From content trend to growth engine for brands

Sam Swaine 10 Jul 2025

Carl Willoughby with his fellow Cannes Lions Direct2025 jury members (Image supplied)

Judging #Cannes2025: Carl Willoughby - Messy creates the best work

Carl Willoughby 7 Jul 2025

CTV: part of a holistic television strategy

CTV: part of a holistic television strategy

Leslie Adams 2 Jul 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

VML and Nando's: Reflections on a decade long agency-client relationship

Jarred Cinman 18 Jun 2025

#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

Brendan Seery 9 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

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