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The lofty view keeps us grounded in mobile fundamentals

With mobile marketing so focused on the usual metrics so integral to campaigns, sometimes it's worthwhile to take a step back and focus on the bigger picture...

By Mike Laws 25 Aug 2016

MMA Smarties, as captured by
MMA Smarties Awards: Rewarding creativity in mobile & winners list

The MMA SA (Mobile Marketing Association of South Africa) Smarties Awards 2016 took place at the beautiful Sky Bar at the Maharani Elangeni Hotel... (list of winners)

By Beverley Klein 19 Aug 2016

Sarah Personette, VP global business marketing, Facebook. Source: Gallo Images.
#Loeries2016: Creating thumb-stopping creative in the mobile revolution

If you had any doubt about the mobile revolution, you should know this: research shows that the next billion people are going to come online through mobile...

By Lauren Hartzenberg 19 Aug 2016

#Loeries2016: Africa to lead the mobile creative revolution
#Loeries2016: Africa to lead the mobile creative revolution

This year's DStv Seminar of Creativity started off with an inspirational bang, delivered in the form of Sarah Personette, VP global business marketing at Facebook...

By Lauren Hartzenberg 19 Aug 2016

From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands
From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands

In 2011, artist Amir Baradaran shocked and delighted French citizens by creating an augmented reality (AR) app that transformed their beloved Mona Lisa painting...

By Jason Ried 19 Aug 2016

#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion
#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion

Sarah Holtshousen was recently appointed as the sales account manager at MaxAxion. With digital marketing experience mainly in the mobile sphere, her focus will now be on programmatic media...

By Beverley Klein 15 Aug 2016

#CoCreate2Accelerate: Accelerating Polymorph in the IoT market
#CoCreate2Accelerate: Accelerating Polymorph in the IoT market

Innovative South African based mobile development company, Polymorph is one of the companies chosen for acceleration at #CoCreate2Accelerate...

By Cari Van Wyk 10 Aug 2016

Discount-based media buying #mustfall
Discount-based media buying #mustfall

Media buying (online in particular) is evolving. Believe it or not, your target audience is smart. It's no longer about placing an advert during the 8pm news or a banner ad on a news website...

By Jacques du Bruyn 12 Jul 2016

FirmBee via
Five mobile development pitfalls - and how to avoid them

The mobile web is going through an exciting growth phase as consumers and businesses shift their interests toward the 'second screen'...

By Sven Hammar 6 Jul 2016

20 tips for exploiting ICT for your company
20 tips for exploiting ICT for your company

Whether you're in the enterprise or consumer space, you need to know how people (customers and staff) want to use the mobile web...

By Alan Knott-Craig 4 Jul 2016

Bringing bricks and clicks together
Bringing bricks and clicks together

It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married...

By Danette Breitenbach 29 Jun 2016

#YouthMonth: Apps taking the youth by storm [Infographic]
#YouthMonth: Apps taking the youth by storm [Infographic]

Facebook, Twitter and Instagram are the apps everyone knows, but there are some apps out there that are more appealing to the youth today...

By Beverley Klein 24 Jun 2016

[Newsmaker] Hannes Prinsloo from Shazam
[Newsmaker] Hannes Prinsloo from Shazam

The popular mobile app, Shazam, which connects users and artists, has appointed Hannes Prinsloo as country representative for South Africa...

By Beverley Klein 13 Jun 2016

Holding your phone hostage - how ransomware went mobile
Holding your phone hostage - how ransomware went mobile

Imitation is a quick way to learn, which is why mobile malware is evolving so rapidly - it frequently imitates attack behaviours and trends that were first trialled and proven to work in the PC...

By Doros Hadjizenonos 6 Jun 2016

Our limited attention spans consuming unlimited content
Our limited attention spans consuming unlimited content

It has been said that the average person loses interest/attention after only 6 seconds into a video...

By Chiara Di Rago 12 May 2016

What marketers need to know about mobile & search and how that changes retail
What marketers need to know about mobile & search and how that changes retail

At any given moment (micro moment) people are searching for content online based on their intent. It's no longer about the best TV campaign, the best banner campaign, homepage takeover, the best AD campaign...

By Dee Stephens 11 May 2016

South Africa's booming ride share era
South Africa's booming ride share era

In the beginning there was Uber, the app that started an era of ride sharing concepts in an age where people are always on the go and on their mobiles...

By Rebone Masemola 11 May 2016

New fund launched for SA mobile startups
New fund launched for SA mobile startups

Tech accelerator mLab Southern Africa and the Technology Innovation Agency (TIA) have launched a new fund aimed at assisting local mobile, sensor or wearable app startups in developing their concepts...

By Tom Jackson 4 May 2016

Mobile is the closest brands can get to SA consumers
Mobile is the closest brands can get to SA consumers

The title of my article is borrowed from a quote in the Mobile Rocks AMPS report for 2013...

By Joseph Neusu 22 Apr 2016

What's going on with M4JAM?
What's going on with M4JAM?

This is interesting. WeChat users signed up to microjobbing service M4JAM were on Monday greeted with a message telling them to cash out all the money from their wallets before 31 March...

By Stuart Thomas 16 Mar 2016

Image source ©
Could a smartphone app really help combat crime in SA?

South Africa has a brutal crime problem and it affects everyone. The rapes and murders of teenage girls in Khayelitsha (one of Cape Town's poorest areas) and Tokai (one of its wealthiest), bears witness to that fact...

By Stuart Thomas 15 Mar 2016

Five ways to use mobile apps to grow your business
Five ways to use mobile apps to grow your business

As of mid-2015 Google officially announced that more consumers access the Internet via mobile devices than on desktop PCs. For this reason, the savvy business owner will find ways to use mobile apps to grow his or her business...

By Boris Dzhingarov, Issued by Monetary Library 10 Mar 2016

Pixabay
[IAB Digital Summit 2016] Be mobile centric

Marketing automation is relativity new in South Africa, but mobile is not. Brands need to realise mobile is now the key point to get in touch with their target...

By Danette Breitenbach 7 Mar 2016

What would Steve Jobs do?
What would Steve Jobs do?

I'm one of those people who prefers not to replace stuff just because someone tells me it is time to do so. I like driving the same car until it's really, really dead...

By Aki Kalliatakis 3 Mar 2016

How to increase site conversion in 2016
How to increase site conversion in 2016

Let's be frank. All your online marketing efforts are a waste of time if your website doesn't convert. It doesn't matter how many visitors it gets or how "sticky" it is...

By Greg Wright 3 Mar 2016

Mobile banking the future
Mobile banking the future

Globally, mobile banking users are set to exceed 1.75 billion by 2019 - that's 32% of the world's adult population - as per a report published by Juniper Research...

By Danette Breitenbach 2 Mar 2016

Mobile technology key to closing Africa's digital divide
Mobile technology key to closing Africa's digital divide

The Internet has undeniably become the lifeblood of our society...

By Brendan McAravey 2 Mar 2016

Top three free video editing apps for smartphones
Top three free video editing apps for smartphones

With the fast development of smartphones with impressive processing power, solid cameras, and varied internal storage capacities in the Nigerian tech market today, you do not need to be certified or have professional cameras shoot a video...

By Nkem Ndem V 2 Mar 2016

Boris Dzhingarov
Mobile-friendly websites: What you need to know

The longer you wait to go mobile, the greater you risk losing quality traffic. Here are some popular questions about mobile-friendly websites, answered...

By Boris Dzhingarov, Issued by Monetary Library 28 Jan 2016

Are marketers missing out on the micro-moment opportunity? (Part 1)
Are marketers missing out on the micro-moment opportunity? (Part 1)

Smartphones and other mobile devices are radically reshaping their customers' behaviour by giving them access to personalised services and information wherever they are...

By Bianca Quinn-Diavastos 26 Jan 2016

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