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Boris Dzhingarov
Mobile-friendly websites: What you need to know

The longer you wait to go mobile, the greater you risk losing quality traffic. Here are some popular questions about mobile-friendly websites, answered...

By Boris Dzhingarov, Issued by Monetary Library 28 Jan 2016

Are marketers missing out on the micro-moment opportunity? (Part 1)
Are marketers missing out on the micro-moment opportunity? (Part 1)

Smartphones and other mobile devices are radically reshaping their customers' behaviour by giving them access to personalised services and information wherever they are...

By Bianca Quinn-Diavastos 26 Jan 2016

Impacting the economy one micro job at a time
Impacting the economy one micro job at a time

Revolutionary micro-jobbing platform, M4JAM, provides companies, brands, etc. with real-time data and consumer insights and contributes to the growing data economy...

By Cari Van Wyk 22 Jan 2016

Five mobile app trends to look out for in Nigeria 2016
Five mobile app trends to look out for in Nigeria 2016

Nigeria has witnessed an explosion of mobile apps in the last couple years, making it convenient for smartphone users to do everything from paying bills to saving money, shopping, ordering food, keeping up with news...

By Nkem Ndem V 7 Jan 2016

Choosing a mobile incentives system
Choosing a mobile incentives system

Talk to any HR specialist, and they'll tell you that employee engagement is much more than simply offering rewards...

By Rob Mousley 22 Dec 2015

©Sura Nualpradid via 123RF
A reimagined Africa

Over the past decade VIMN Africa has transformed how the world sees Africa from images of hunger, poverty and war to a continent of vibrant colours, music, culture and talent...

By Danette Breitenbach 4 Dec 2015

Image via 123RF
[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media...

By Beverley Klein 18 Nov 2015

Image via Pixabay
Mobile 'have nots' catching up

It's fairly mind-blowing when one thinks that sub-Saharan Africa has progressed to such an extent that today millions of human beings access the worldwide web on their mobile phones...

By Mike Laws 2 Nov 2015

Image source © Memeburn
Mxit: how did Alan Knott-Craig Jr's R500m bet go so badly wrong?

Mxit as we know it is dead. The company announced on Friday that it had shut down its commercial operations and would be transferring its IP to the Reach Trust, its charitable arm...

By Stuart Thomas 27 Oct 2015

Image source © Memeburn
Mxit to shut down commercial operations, focus on Reach

Mxit on Friday confirmed that it would shutting down its commercial operations to focus on Reach, its charitable arm...

By Stuart Thomas 23 Oct 2015

©arekmalang via 123RF
Business as usual... for now

While the recent All Media and Products Survey for June 15 (2015BA) released by SAARF in October shows an overall picture of relative stability...

By Danette Breitenbach 21 Oct 2015

©prykhodov via 123RF
WhatsApp, MTN?

MTN is upset because WhatsApp is replacing local chat applications for smartphones and wants the Independent Communications Authority of SA to "investigate" foreign operators like WhatsApp, Facebook and Instagram...

By Chris Moerdyk 15 Oct 2015

Image via Pixabay
Four key qualities to look for in a mobile enablement partner

South Africa's mobile messaging market is a fiercely contested space, it is therefore important that organisations examine their mobile channel requirements carefully to obtain optimal value in the future...

By Jacques Swanepoel 15 Oct 2015

Craig Lowe
Why are travellers still stuck on SIM cards?

Mobile connectivity is a major priority for travellers, but many South Africans are still using outdated and overly expensive means to stay connected on the move...

By Craig Lowe 8 Oct 2015

Image via Pixabay
The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web...

By Mike Laws 25 Sep 2015

Seven tips to help your brand dominate Instagram
Seven tips to help your brand dominate Instagram

Instagram is one of the most popular social media platforms nowadays. In fact, more than 16 billion photos have been shared on this platform till date-- wherein, there's an average of 70 million photos being uploaded every day...

By Charles Mburugu 8 Sep 2015

The 'so what' marketing analysis on the growth of mobile in South Africa
The 'so what' marketing analysis on the growth of mobile in South Africa

It's an obvious truth that South African mobile penetration is at an all-time high, but many still question what mobile can do for their brand - here are four pointers...

By Ben Evans 2 Sep 2015

This JMPD officer is on her way to becoming a viral star
This JMPD officer is on her way to becoming a viral star

When Clive Naidoo was pulled over by the Johannesburg Metro Police Department (JMPD) and started filming, he would probably never have guessed that he'd turn one of the officers into a viral star.

By Stuart Thomas 2 Sep 2015

Five things about CMS websites you only learn the hard way
Five things about CMS websites you only learn the hard way

Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense...

By Chemory Gunko 31 Aug 2015

Craig Lowe
Today's travelers are lost (literally) without mobile connectivity

Whether you are traveling for business or for pleasure, mobile connectivity is now a must-have...

By Craig Lowe 25 Aug 2015

Sold on mobile
Sold on mobile

Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?...

By Mike Laws 21 Aug 2015

Transforming the news experience
Transforming the news experience

In a country as dynamic as South Africa we are surrounded by constant reminders that life never stands still. Innovation is in our nature as human beings and nothing epitomises this more than the rapid ascent of all things digital...

By Jim Egan 17 Aug 2015

Mobile transacting is here to stay - Mobile Marketing Association
Mobile transacting is here to stay

Whether you are walking through the Hout Bay Market, or popping into your local convenience store, or buying a coffee at vida - you are likely to see a sign informing you that 'mobile payments are welcome here'...

By Howard Moodycliffe, Issued by Mobile Marketing Association 17 Aug 2015

Here's why your business needs its own mobile app
Here's why your business needs its own mobile app

Today's customers are on the move, and they are taking their mobile devices with them. Mobile devices are undoubtedly important in the lives of millions of people across the world...

By Charles Mburugu 13 Aug 2015

Content marketing does not exist
Content marketing does not exist

After 17 years in the internet industry, you get accustomed to the crowds chasing the next latest 'best thing' in digital. It is an industry where people like catchy sayings...

By Steve Liversedge 12 Aug 2015

The four new mobile moments unpacked
The four new mobile moments unpacked

Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably...

By Joseph Neusu 3 Aug 2015

Following the consumer's pathways through a multimedia world
Following the consumer's pathways through a multimedia world

Today's consumers rely on a range of devices for inspiration, information, communication and entertainment - laptops, mobile phones, tablets, television, radio, gaming consoles and more...

By Ian Drummond 14 Jul 2015

How social media can help you win at omnichannel
How social media can help you win at omnichannel

Omnichannel from a consumer viewpoint is the ability to have a seamless and consistent experience across multiple touchpoints...

By Lynette Hundermark 11 Jul 2015

Mobile, mobile, mobile
Mobile, mobile, mobile

This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg...

By Danette Breitenbach 9 Jul 2015

Unleash the power of retargeting to drive better ROI from digital advertising
Unleash the power of retargeting to drive better ROI from digital advertising

Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages...

By Katherine Stuart 24 Jun 2015

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