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The quest for the 'mobi-grail': Make promises. Keep promises.

There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow...

By Deseré Orrill, Issued by Ole! Media 28 Jul 2014 11:56

SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

By Jacques Swanepoel 27 Jul 2014 08:17

[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

Measuring your marketing impact

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data...

By Charles Stretch 22 Jul 2014 14:02

Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

New trends reshaping the digital news business

Today's most successful digital publishers are those that build their businesses around their readers first, which in turn helps them to build quality audiences that they can sell to their advertisers.

By Pierre Cassuto 15 Jul 2014 06:11

Upwardly mobile e-motion

Mobile money has fast-tracked socio-economic development in emerging markets and, promoted freedom of choice and enterprise development but, how long before regulations throttle financial inclusion?

By Deseré Orrill, Issued by Ole! Media 11 Jul 2014 12:12

The rise of the super app

Nearly 1.5 billion computing devices were sold around the world in 2013. PCs accounted for 300 million, tablets 180 million and mobile phones for just under a billion units.

By Richard Firth 29 Jun 2014 09:41

Mobile ERP app development mistakes that will ruin your enterprise app

Implementing an ERP (Enterprise Resource Planning) system is one of the most costly, time taking and tedious tasks for an IT department.

By Nilesh Talaviya 20 Jun 2014 14:45

[IMCC] Addressing the 'marketing messaging mess'

One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.

By Sindy Peters 10 Jun 2014 12:15

Managing the application environment

Mobility is changing the way we work, the way we live and the way we play. The introduction of the smartphone in 2007 radically altered consumers' expectations of what could be accomplished while on the go.

By Gerald Naidoo 9 Jun 2014 10:25

[Net Prophet] Lessons from entrepreneurs

Apart from Net Prophet 2014 being a huge success; it was probably my most inspiring day this year so far. Top lessons I took home were from Quirk's Rob Stokes and Over's Aaron Marshall.

By Ilse van den Berg 22 May 2014 15:19

Here's something to make your blood run cold

Television advertisers, who know how we hate interruption advertising, and that we head for the loo, turn on the kettle; or simply PVR past the ads; now have a new strategy - they can 'push' the ad content to your mobile phone during ad breaks!

By Peter Mann 16 May 2014 05:54

Do your employees understand professional social media?

Social media is a bit like a naïve teen's house party. Think of it as an endless online party where everyone is invited, everyone can listen or join in, or watch, at any time.

By Jenny Reid 14 May 2014 07:44

How to write a thrilling newsletter

The newsletter always had the odds stacked against it. If it's not hard news and it's not a letter what exactly is it? I don't know. But here's five tips to make yours a must-read.

By Hansie Smit 12 May 2014 07:10

Interview with BBC's Chris Davies

BBC Global News' Director of Sales & Marketing, Chris Davies, shares some information about the BBC's new shows and campaigns it's running in South Africa, and also how social media is a driving force in breaking news today.

By Beverley Klein 5 May 2014 10:20

Twitter ad sales targets SA

Twitter has appointed a local ad sales partner, Ad Dynamo in South Africa. I spoke to Ali Jafari*, vice president of direct sales, Europe, Middle East and Africa (EMEA).

By Danette Breitenbach 5 May 2014 08:43

Claire Cobbledick on new role, marketing agenda at Gumtree SA

Appointed recently as Head of Marketing for Gumtree South Africa, Claire Cobbledick shares about the transition from her previous role as MD at the Jupiter Drawing Room Cape Town to her current position at what is described as South Africa's largest online classifieds site.

By Ilse van den Berg 28 Apr 2014 10:31

Handle your digital data with care and respect

South African publishers and brands that want to experience the best returns from their investments in digital advertising and marketing, must be responsible and ethical in the ways that they use the wealth of consumer data they harvest.

By Marcus Stephens 24 Apr 2014 07:38

Performance Based Marketing is showing business a real bang for their buck

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

By Yaron Assabi 17 Apr 2014 14:00

How I believe mobile could have saved FHM

In the wake of household name magazine, FHM, closing down this week, it's gotten me thinking... how is it that such a strong print publication has seen its demise over a short six-year period?

By Nicolle Harding, Issued by Mobile Marketing Association 14 Apr 2014 12:57

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10

WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

MNOs can preserve their way of life by lowering prices

Recent events are evidence of unprecedented pressure on mobile network operators (MNOs) to lower their prices.

By Rob Lith 1 Apr 2014 06:53

The evolving business model for m-governance

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.

By Vijay Sai Pratap 27 Mar 2014 14:00

10 top trends to emerge from MWC 2014

The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress.

By Nick Durrant 13 Mar 2014 13:47

Four trends to shape the marketing and communications landscape in 2014

The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment.

By Diane Charton 11 Mar 2014 08:43

Lower interconnect fees benefit consumers

Following months of talks between the Independent Communications Authority of South Africa (Icasa) and the telecoms industry, the regulator announced that mobile termination rates in South Africa would drop significantly.

By Mitchell Barker 4 Mar 2014 09:26

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