The African marketing landscape is changing, and changing rapidly. Today, businesses are forced to adapt to an increasingly internet-savvy consumer, or face being left behind. Building a successful online marketing strategy and measuring its ROI however, takes experience, careful planning, and access to the right data.
Meltwater 3 hours ago
Ugandans mourned the sudden death Saturday of veteran TV journalist Andrew Patrick Luwandagga, praising him for his pioneering work in the sports field.
3 hours ago
ABUJA, Nigeria - South Africa's MTN has denied it illegally transferred $13.9 billion from Nigeria in the latest scandal to hit the telecom firm in its largest market in the continent.
6 hours ago
Ghanaian startup AF Radio has launched its free Android app after months of testing in partnership with local station 3FM 92.7, claiming to be the only app in the Google Play Store that lets users play back African radio shows as soon as they air.
Tom Jackson 3 days ago
CAIRO, Egypt - The Food and Agriculture Organization of the United Nations (FAO) has announced the results of its first Media Award for the Near East and North Africa. Twenty journalists from different countries in the region participated with more than 50 print media, online, TV and Radio reports, covering many vital topics relating to food and agriculture.
20 Oct 2016
Established just five years ago, Botswana's Competition Authority has helped reinject millions of dollars into local businesses and save thousands of jobs in an economy where unemployment persists at around 20%.
20 Oct 2016
PORT SUDAN, Sudan - In support of its operations in Sudan, the United States Agency for International Development (USAID) through the United Nations World Food Programme (WFP), welcomed the arrival of over 50,000 metric tons of assorted food commodities including sorghum, lentils and vegetable oil.
20 Oct 2016
NAIROBI, Kenya - As part of its continued expansion, Ringier Africa Digital Publishing (RADP), Ringier Africa's publishing company, will work with Kenya's top entertainment website 'Ghafla'. The partnership sees Kenya's leading entertainment platform relaunch and enhance its editorial output, by diversifying Ghafla's content to include current affairs, news and analysis.
19 Oct 2016