SOUTH AFRICA Part 3: South Africa Speaks: BAV Top 20 Mobility Brands in 2024Source: © Bizcommunity Bizcommunity Mercedes-Benz holds the top spot for the second year running in the SA Top 20 Mobility Brandscape | |
SOUTH AFRICA What do I do now that I have become the 'challenged' and need to respond to the feisty young startup? - eatbigfish[David Blyth] A few months ago, I was in a meeting with the strategy chief of a leading agency who vehemently confronted me for suggesting that their newly won client (the biggest brand in the category) could be a challenger... | |
SOUTH AFRICA Uncle Waffles' recipe for brand success: Beats, burgers, and beyondUncle Waffle enjoys the burger namd after her. Source: KFC. | |
SOUTH AFRICA Part 2: South Africa Speaks: BAV Top 20 Playtime Brands in 2024: PlayStation leads the waySource: © 123rf 123rf PlayStation leads the way in Mzanzi in SA Top 20 Play Brandscape | |
SOUTH AFRICA Silke Bucker, senior director at Coca-Cola, discusses the first 100% African-made productSilke Bucker | |
SOUTH AFRICA Brand South Africa's Today I woke up in South Africa most loved campaign in SA's 30 yearsBrand Africa founder and chairman, Thebe Ikalafeng, announces the leading South African brands in the 14th annual Brand Africa 100 and Africa’s Best Brands research and rankings | |
SOUTH AFRICA Part 1: South Africa Speaks BAV Top 20 Brands in 2024 - Siya Kolisi most esteemedSource: © Mens Health Mens Health South Africans have named Siya Kolisi their most esteemed, quality brand | |
SOUTH AFRICA 5 key moments that are solidifying Tyla's brandTyla stars in a Gap commercial. | |
SOUTH AFRICA The rise of the new maestros: The challenger brandsAs purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse | |
SOUTH AFRICA Under Armour, challenger brand, shows up, launches icon brand house in Sandton CityImage supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng | |
SOUTH AFRICA Creating a “magic middle”, not a “them and us” of brand vs performanceSource: © 123rf 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner | |
SOUTH AFRICA Albany Bread Girl joy sours to disappointment for content creator and brands[Danette Breitenbach] Miss Albany or the Albany Bread Girl photographer has hit out at the brand on social media... | |
SOUTH AFRICA Capitec Bank's journey to becoming one of the world's strongest banking brandsFrancois Viviers is group head of marketing and communications. Source: Supplied. | |
SOUTH AFRICA Building lasting connections: The art of brand equitySource: © MKM Digital Marketing MKM Digital Marketing Brand equity is unpacked by the experts | |
SOUTH AFRICA Dimension Data fully rebrands to NTT Data in MEA regionMarian Scala is the acting NTT SVP of Marketing & Demand Generation. Source: Supplied. | |
SOUTH AFRICA 3 lessons for rebrandingSource: © 123rf 123rf Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded | |
SOUTH AFRICA Remember when we were leaders: How brands can shape nations and drive progressSource: © Rugby Dump Rugby Dump That moment when Madiba donned the Springbok jersey at the 1995 Rugby World Cup final has been lauded as a masterclass for leaders says Parusha Partab, head of the IAB Africa Transformation (DEI) Council | |
SOUTH AFRICA #RWC2023: The Rugby World Cup 2023 logo - the font that speaks FrenchSource: www.rugbyworld.com | |
SOUTH AFRICA Why South Africa would vote for Siya Kolisi in 2024 if they couldSource: © SA Rugby Mag SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa | |
SOUTH AFRICA Spur and the casual racism of distant geographyThe Spur rebrand is a missed opportunity to right a historical wrong writes Jarred Cinman. |