Kevan Aspoas
SOUTH AFRICA
Jupiter Cape Town poised for a great 2017 - The Jupiter Drawing Room Cape Town

Kevan Aspoas[Kevan Aspoas] Jupiter CT's CEO, Kevan Aspoas, reflects on a surprisingly good 2016...

Posted 11 hours ago | Like
JP Kloppers
SOUTH AFRICA
When fame is no longer enough: Brand ambassadors in the age of social media

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
Emirates Twitter Page Leveraging off Jennifer Aniston brand association
[JP Kloppers] Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

Posted 1 day ago | Like
Jimmy Tembo
SOUTH AFRICA
Is Doom doomed?

Image via
Image via [[https://www.facebook.com/search/top/?q=mountzion%20general%20assembly Facebook]]
[Jimmy Tembo] Sitting with a group of friends over a bottle of Pinotage, an inevitable discussion of the 'Prophet of Doom' emerged. The majority of the guys in this discussion were of the opinion that Doom as a brand actually benefited by scoring free publicity...

Posted 1 day ago | Like
Teresa Jenkins
SOUTH AFRICA
Deny violence of speech, writing and action against women

Deny violence of speech, writing and action against women[Teresa Jenkins] During the 16 days of Activism for No Violence Against Women and Children campaign (25 November to 10 December), let us also recall that violence of speech, writing and art also hampers our ability to reach such a target...

Posted 4 days ago | Like
Lesley Svenson
Lesley Svenson
[With or Without Sugar] 'Brand South Africa - undoubtedly a brand in crisis. What would you be doing to return the equity it deserves? Giles Shepherd of the Brand Alive Group chats to Angel Jones of Homecoming Revolution in the latest episode of With or Without Sugar, exploring the dichotomy of an organisation designed to persuade South Africans living abroad to return to a country with some pretty weighty issues.'
Posted 4 days ago | Like
Leigh Andrews
SOUTH AFRICA
#Influencerchange: Crucial moments and vital behaviours

Ion Chiosea © –
Ion Chiosea © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] The majority of businesses today would say they're customer-centric, or at least that 'the customer comes first'. But many of us forget the most important customers of all - our own employees, who can quickly identify a flaw in our processes before it snowballs through a bad customer experience...

Posted 1 day ago | Like
Boris Dzhingarov
SOUTH AFRICA
Secure the social media accounts of your business - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] Social media privacy is not a term that resonates only with personal internet profiles and should be taken seriously by companies that decide to take their marketing into the online world...

Posted 5 days ago | Like
Herman Cremer
SOUTH AFRICA
Mobile has friends in all the right places

123RF
123RF
[Herman Cremer] Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

Posted 5 days ago | Like
Andre Steenekamp
SOUTH AFRICA
Online marketing: Going beyond the click with programmatic buying - 25AM

Online marketing: Going beyond the click with programmatic buying[Andre Steenekamp] Programmatic buying is showing phenomenal growth both locally, and abroad. How can you ensure that your business is getting the most value out of using relatively new tool?

Posted 6 days ago | Like
Pasqua Heard
SOUTH AFRICA
Programmatic advertising: the marriage of creativity with technology

Programmatic advertising: the marriage of creativity with technology
© Karolina Grabowska via [[www.pixabay.com Pixabay]]
[Pasqua Heard] South African advertisers need to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over...

Posted 5 days ago | Like (1)
Leigh Andrews
SOUTH AFRICA
The A to Z of Zee TV with CEO Harish Goyal

Harish Goyal, CEO of Zee Entertainment Africa
Harish Goyal, CEO of Zee Entertainment Africa
[Leigh Andrews] Harish Goyal, CEO of Zee Entertainment Africa, shares the brand's broadcast success on the continent, explaining that marketing and programming work hand-in-hand as one can't survive without the other...

Posted 5 days ago | Like
Lesley Svenson
Lesley Svenson
[The Brave Ideas Podcast] Batsirai Madzonga, Associate Creative Director @ Aqua, talks to us about how it is critical for creatives to get inspiration from their local contexts. He shares with us how the African context has inspired creatives across multiple disciplines including fashion, design, art and marketing. An important and intelligent discussion.
Posted 6 days ago | Like
Claudelle Naidoo
SOUTH AFRICA
Maximising consumer engagement in a brand-push war zone

123RF
123RF
[Claudelle Naidoo] The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

Posted 6 days ago | Like
Helna Brown
SOUTH AFRICA
Becoming more human-focused in your problem-solving

Becoming more human-focused in your problem-solving[Helna Brown] I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment...

Posted 4 days ago | Like
Brendan Seery
SOUTH AFRICA
[Orchids & Onions] Tipping a hat to the 'Nightshift'

Screengrabs from the ad.
Screengrabs from the ad.
[Brendan Seery] OK, I'll admit MTN already got its foot in the door with me right at the beginning of its new TV ad: I'm a Commodores fan and I think Nightshift (their tribute to soul legend Marvin Gaye - also one of my favourites) is one of the best tracks they produced...

Posted 7 days ago | Like
Boris Dzhingarov
SOUTH AFRICA
Digital marketing in the Middle East: The trends that matter - Monetary Library

Digital marketing in the Middle East: The trends that matter[Boris Dzhingarov] While digital marketing is bigger than ever in the US and Europe, digital marketing in the Middle East is showing some interesting trends that really transform the landscape...

Posted 7 days ago | Like
Leigh Andrews
SOUTH AFRICA
#Behindtheselfie with... Lebohang Mokoena

Mokoena in the Goodbye Malaria store at OR Tambo airport, which features Shweshwe pyjama pants, hats and bowties as well as handmade teddies, bracelets and more...
Mokoena in the Goodbye Malaria store at OR Tambo airport, which features Shweshwe pyjama pants, hats and bowties as well as handmade teddies, bracelets and more...
[Leigh Andrews] This week, we find out what's really going on behind the selfie with Lebohang Mokoena: 28-year-old entrepreneur selected in a 'Dragon's Den-style interview to spearhead Goodbye Malaria's merchandising and fundraising effort at their new pop-up stores at airports, which launched on 23 November...

Posted 6 days ago | Like (1)
Charles Mburugu
SOUTH AFRICA
Five business branding mistakes to avoid

Five business branding mistakes to avoid[Charles Mburugu] How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

Posted 7 days ago | Like
Leigh Andrews
SOUTH AFRICA
No better sense of achievement than female entrepreneurship success!

Maridav © –
Maridav © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] Janna Strang, director and founder of PRomote Communication, shares what it means to be a successful female entrepreneur...

Posted 7 days ago | Like
Danette Breitenbach
SOUTH AFRICA
Huffington Post to empower communities

Huffington Post to empower communities[Danette Breitenbach] The 17th edition of the Huffington Post launched this weekend in South Africa. At the launch event in Sandton at Katy's Palace Bar, chief executive officer of The Huffington Post, Jared Grusd...

Posted 8 days ago | Like