Danette Breitenbach
SOUTH AFRICA
Creating connected ecosystems

Creating connected ecosystems
© Carline Bon-Ami via [[www.123rf.com 123RF]]
[Danette Breitenbach] Connectivity is the single biggest feature of our lives today and for the next few years it will define our world...

Posted 21 hours ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] This week we look at the upcoming Marketing Mix, Shopper path to purchase 2016 event happening on 20 July and 21 July at the Bryanston Country Club in Johannesburg.
Posted 21 hours ago | Like
Jarred Cinman
SOUTH AFRICA
Breaking our attachment to traditional advertising - IAB South Africa

Jarred Cinman[Jarred Cinman] The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and this is growing...

Posted 1 day ago | Like
Ken van Ginkel
[Advertising] In this comic spot for the DStv Explora campaign, featuring South African celebrity and TV personality, Somizi, Thabang Moleya shows his skill for performance direction...
Posted 1 day ago | Like
Mpumi Nhlapo
SOUTH AFRICA
Social customer service trend drives a greater need for advanced analytics capability

Social customer service trend drives a greater need for advanced analytics capability
© Michael Simons via [[www.123rf.com 123RF]]
[Mpumi Nhlapo] Providing social customer service and support in today's multi-channel environment is by no means an easy task...

Posted 1 day ago | Like
Rebone Masemola
SOUTH AFRICA
#YouthMonth: What's in a hashtag?

#YouthMonth: What's in a hashtag?
©rawpixel via [[www.123rf.com 123RF]]
[Rebone Masemola] Like every year since South Africa's liberation, youth month has come and gone as quickly as it came. As a generation living in the shadow and following in the footsteps of those who left a great legacy...

Posted 2 days ago | Like
Carmen Murray
SOUTH AFRICA
The three H's of brand purpose - Mobitainment

Carmen Murray[Carmen Murray] How times have changed for marketing? Not too long ago, reaching out to customers was easy and accessible. All you had to do was to take your product to advertising platforms like TV, radio and print and our job was done..

Posted 2 days ago | Like (1)
Danette Breitenbach
SOUTH AFRICA
Bringing bricks and clicks together

Bringing bricks and clicks together
[[www.123rf.com 123RF]]
[Danette Breitenbach] It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married...

Posted 2 days ago | Like
Eoin Welsh
SOUTH AFRICA
Cannes 2016 Day 10 - Under Armour & overachievers

Cannes 2016 Day 10 - Under Armour & overachievers
© [[http://havasworldwide.co.za/cannes-2016-day-10-underarmour-overachievers/ Havas Worldwide]]
[Eoin Welsh] So last night, the unthinkable happened...

Posted 8 days ago | Like
Eoin Welsh
SOUTH AFRICA
Cannes 2016 Day 9 - Orwell, Oliver & Occulus - From Virtual Reality to harsh reality

Cannes 2016 Day 9 - Orwell, Oliver & Occulus - From Virtual Reality to harsh reality
© [[http://havasworldwide.co.za/cannes-2016-day-9-orwell-oliver-occulus-from-virtual-reality-to-harsh-reality/ Havas Worldwide]]
[Eoin Welsh] Having slept like the dead, I was resurrected by the miracle of the mobile alarm clock which I forgot to set on "snooze"...

Posted 9 days ago | Like
Eoin Welsh
SOUTH AFRICA
Cannes 2016 Days 4 to 8

Cannes 2016 Days 4 to 8
© [[http://havasworldwide.co.za/cannes-2016-days-4-8/ Havas Worldwide]]
[Eoin Welsh] So here are days 4-7 in a nutshell...

Posted 10 days ago | Like
Eoin Welsh
SOUTH AFRICA
Cannes 2016 Day 3 - Short & Sweet

Cannes 2016 Day 3 - Short & Sweet
© [[http://havasworldwide.co.za/cannes-2016-day-3-short-sweet/ Havas Worldwide]]
[Eoin Welsh] Happy Youth Day...

Posted 15 days ago | Like
Eoin Welsh
SOUTH AFRICA
Cannes 2016 Day 2 - A day of rain & a deluge of case studies (I'm drowning, not waving)

Cannes 2016 Day 2 - A day of rain & a deluge of case studies (I'm drowning, not waving)
© [[http://havasworldwide.co.za/cannes-2016-day-2-a-day-of-rain-a-deluge-of-case-studies-im-drowning-not-waving/ Havas Worldwide]]
[Eoin Welsh] Today it rained. And rained. All day long...

Posted 17 days ago | Like
Eoin Welsh
SOUTH AFRICA
Cannes 2016 Day 1 - Drones, clones & bones

Cannes 2016 Day 1 - Drones, clones & bones
© [[http://havasworldwide.co.za/cannes-2016-day-1-drones-clones-bones/ Havas Worldwide]]
[Eoin Welsh] So Day 1 is done. 12 hours and 200 case studies later. When they say Cannes judging is intense, they don't lie...

Posted 18 days ago | Like
Boris Dzhingarov
SOUTH AFRICA
How do SEO companies minimise budget expenses? - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] The truth is, any type of marketing is more expensive than what you perceive it to be. We are faced with this belief that SEO should be cheap since the work is not all that difficult - In reality, it is complicated...

Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
#YouthMonth: Behind the camera with BBC's Ros Atkins

Atkins in action.
Atkins in action.
[Leigh Andrews] He has broadcast from locations as diverse as an informal settlement in Soweto, a hospice in London, a prison in Indianapolis, a bookshop in Tel Aviv, a Nazi exhibition in Berlin, a maternity ward in Lagos and a classroom in Tanzania...

Posted 1 day ago | Like
Atiyya Karodia
SOUTH AFRICA
Think community first - NATIVE VML

Atiyya Karodia[Atiyya Karodia] I'd like for you to think back a number of years to a time when being a social media manager or community manager was one of the most sought-after gigs around...

Posted 3 days ago | Like
Ruth Cooper
Ruth Cooper
[The Brave Ideas Podcast] On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z. We learn about who they are, what they do, and why brands are struggling to get to grips with how to talk to them. Not to be confused with millennials and don’t call them selfie obsessed, Gen Z are a powerful generation that are reshaping the way people, and brands, need to communicate. An important and informative discussion!
Posted 3 days ago | Like
Rebecca Cronje
SOUTH AFRICA
What makes a good PR campaign great? Top traits of Cannes Gold Lion winners

Screengrab from 'Manboobs'.
Screengrab from 'Manboobs'.
[Rebecca Cronje] Last week was the big reveal of the 2016 Cannes Lions winners and, like millions of others around the world, I was eager to see what PR had done this year to scoop the coveted category prize...

Posted 3 days ago | Like (2)
Brendan Seery
SOUTH AFRICA
[Orchids & Onions] Ford burns the rubber as it sets the imagination on fire

Screenshot from the ad.
Screenshot from the ad.
[Brendan Seery] The digital marketing clevers will tell you that the holy grail of brand building in the age of the internet is to get your videos to "go viral"...

Posted 3 days ago | Like