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Brent Lees
SOUTH AFRICA
Internet of Things - when problems can be hidden in a billion places

[Brent Lees] The promise of the Internet of Things era is that all things can be connected and so all things can be efficiently tracked and controlled...

Posted 10 hours ago | Like
Desiree Gullan
SOUTH AFRICA
The value of social interactions - decoded - Gullan&Gullan

[Desiree Gullan] In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania is now slowly becoming a far more nuanced and strategic understanding...

Posted 12 hours ago | Like (1)
Dries Badenhorst
SOUTH AFRICA
Email newsletters: Keep your customers informed to get repeat business

Email newsletters: Keep your customers informed to get repeat business[Dries Badenhorst] Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

Posted 10 hours ago | Like
Pete Case
SOUTH AFRICA
Interruptive marketing is dead - Gloo

Interruptive marketing is dead - Gloo[Pete Case] Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology...

Posted 14 hours ago | Like (1)
Andre Steenekamp
SOUTH AFRICA
Content trickery alienates audiences rather than engaging their attention

[Andre Steenekamp] Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader...

Posted 6 days ago | Like
Leigh Andrews
SOUTH AFRICA
Telkom exits the marketing comfort zone with entertainment sponsorship

Telkom exits the marketing comfort zone with entertainment sponsorship[Leigh Andrews] Twitter's abuzz about last night's Idols final - but did you realise Telkom sponsored the show? It's been embarking on unconventional sponsorships since realising customers had fallen out of love with Telkom a decade ago...

Posted 10 hours ago | Like
Matthew Arnold
SOUTH AFRICA
Three areas of User Experience Design you need to get right

Three areas of User Experience Design you need to get right[Matthew Arnold] User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product...

Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
What Jeremy Sampson's going to do after leaving Interbrand

What Jeremy Sampson's going to do after leaving Interbrand[Leigh Andrews] While he's had a rich, diverse career and is undoubtedly one of the local ad industry's biggest names, Jeremy Sampson's move from Interbrand shouldn't be seen as retirement - far from it, he explains...

Posted 3 days ago | Like
James Hurford
SOUTH AFRICA
How to have more impact

[James Hurford] The more prepared your speech, the more impact it will have...

Posted 2 days ago | Like
graeme carr
SOUTH AFRICA
Hive's Rebecca Fuller Campbell in the local and international spotlight - Hummingbird Group

Hive's Rebecca Fuller Campbell in the local and international spotlight - Hummingbird Group[graeme carr] Hive's Content Queen, Rebecca Fuller Campbell, has returned from a whirlwind trip to MIPCOM in Cannes, where she met with a host of international broadcasters and distributors...

Posted 4 days ago | Like
Louise Marsland
SOUTH AFRICA
[TrendTalk] Is social media all hype?

[Louise Marsland] OMW! Could it be true - is social media all just hype of its own making?

Posted 3 days ago | Like (1)
Lizette Anderson
SOUTH AFRICA
Radio rocks more than ever

Radio rocks more than ever[Lizette Anderson] Much like Mark Twain's death, rumours of radio's demise have been much exaggerated. In fact, the reality is that despite the fragmentation of the existing medium, and the growth of new media in other areas...

Posted 3 days ago | Like (1)
Dean Oelschig
SOUTH AFRICA
The best brands solve the simplest problems

[Dean Oelschig] What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions"...

Posted 4 days ago | Like (2)
James White
SOUTH AFRICA
Seven ways small businesses can use technology to boost sales

Seven ways small businesses can use technology to boost sales[James White] Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage...

Posted 4 days ago | Like
Leigh Andrews
SOUTH AFRICA
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?[Leigh Andrews] There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

Posted 3 days ago | Like (1)
Leigh Andrews
SOUTH AFRICA
The mountain-sized mystery of those parody Twitter accounts

The mountain-sized mystery of those parody Twitter accounts[Leigh Andrews] The latest spate of Twitter accounts from seemingly inanimate objects - mainly mountains - have been injecting a touch of humour into our timelines lately...

Posted 4 days ago | Like
Deborah Usher
SOUTH AFRICA
The future of television

The future of television[Deborah Usher] Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

Posted 4 days ago | Like
Marion Scher
SOUTH AFRICA
Snake oil or genius?

[Marion Scher] I recently spoke to the Association of Dietetics South Africa on dealing with the media - a hot topic for them these days with all the controversy around Banting and the LCHF diet... And of course, dare I say it, Professor Tim Noakes...

Posted 4 days ago | Like
Miller Matola
SOUTH AFRICA
Active citizenship and its role in changing the South African brand reality

[Miller Matola] We often hear the term 'active citizenship' and see it used in relation to our contribution to the growth and development of South Africa. But do we fully understand what this term means?..

Posted 5 days ago | Like
Jarred Cinman
SOUTH AFRICA
Digital as everything - NATIVE VML

[Jarred Cinman] As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed...

Posted 5 days ago | Like