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SOUTH AFRICA
Talent management is a vital edge in digital agency world

[Andre Steenekamp] For a business that is so driven by its people, the digital agency environment is one characterised by high levels of staff turnover and burn-out.

Posted 16 hours ago | Like (1)
SOUTH AFRICA
[NewsMaker:] Kabelo Moshapalo

[Louise Marsland] Kabelo Moshapalo has recently been appointed Executive Creative Director of Tequila\Johannesburg. As the new ECD, he hopes to establish a "meaningful ideas culture".

Posted 14 hours ago | Like
SOUTH AFRICA
Stop damaging your personal brand! - Branding and Marketing YOU

[Donna Rachelson] You have a personal brand, whether you think about it or not. Your personal brand is what people say about you when you're not in the room. It's how your...

Posted 19 hours ago | Like (2)
SOUTH AFRICA
Is your social media agency using the correct software?

[Gareth Slaven] The landscape of social media changes so rapidly that marketers are often left scrambling to keep up...

Posted 1 day ago | Like (1)
SOUTH AFRICA
From broadcaster to coffee shop - the new role of the digital publisher

[Pierre Cassuto] Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...

Posted 1 day ago | Like (1)
SOUTH AFRICA
Return on translation - a partnership equation

[Françoise Henderson] On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return on investment (ROI).

Posted 5 days ago | Like
SOUTH AFRICA
Why is radio advertising so damn dismal?

[Chris Moerdyk] Some say there are only two things certain about life. I say there are three - death, taxes, and that Loerie Awards announcement, "There is no Grand Prix for radio this year..."

Posted 5 days ago | Like
SOUTH AFRICA
A note on curiosity

[Jessica Gregory] Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

Posted 7 days ago | Like
SOUTH AFRICA
The quest for the 'mobi-grail': Make promises. Keep promises. - Ole! Media

[Deseré Orrill] There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow...

Posted 1 day ago | Like (1)
SOUTH AFRICA
New CSI initiative empowers young women in marketing sector

[Danette Breitenbach] A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.

Posted 2 days ago | Like (1)
SOUTH AFRICA
SMS is a good fit for mobile marketers

[Jacques Swanepoel] Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

Posted 2 days ago | Like
SOUTH AFRICA
Why embracing new trends in photography is vital to stay relevant, successful and in business!

[Peter Morey] After 23 years as a professional photographer, I'm always mindful of the importance of being willing to continually adapt to new trends...

Posted 4 days ago | Like (1)
SOUTH AFRICA
Excellence through e-learning

[Jacques Storm] South Africa's mature domestic BPO (Business Process Outsourcing) market means that we boast a large pool of world-class expertise in the financial services, telecommunications and legal domains...

Posted 4 days ago | Like
SOUTH AFRICA
Cloud computing and its potential for software development companies

[Rudolph von Abo] What is the cloud? How do I connect to the cloud? What can the cloud do for me?

Posted 4 days ago | Like (1)
SOUTH AFRICA
Encouraging consumers to increase basket size

[Louise Marsland] How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

Posted 5 days ago | Like
SOUTH AFRICA
Upwardly mobile e-motion - Ole! Media

[Deseré Orrill] Mobile money has fast-tracked socio-economic development in emerging markets and, promoted freedom of choice and enterprise development but, how long before regulations throttle financial inclusion?

Posted 18 days ago | Like (1)
SOUTH AFRICA
SABC plan is antithesis of open journalism

[Anton Harber] On a recent visit here, The Guardian editor Alan Rusbridger spoke of the concept of "open journalism"...

Posted 5 days ago | Like
SOUTH AFRICA
The social World Cup - NATIVE VML

[Donovan White] Donovan White, social media strategist at NATIVE VML, supplies some insights regarding social media around the FIFA World Cup.

Posted 5 days ago | Like (1)
SOUTH AFRICA
How speech analytics is changing the contact centre

[Gert Swart] Contact centres, like most contemporary companies, have to deal with ever increasing quantities of data, with the number call recordings, analytics and other metrics being added daily...

Posted 5 days ago | Like
SOUTH AFRICA
What should a modern marketing manager be able to do?

[Chemory Gunko] Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

Posted 5 days ago | Like (3)