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I earn my living from talking to people. Between 1995 and 2007 I booked 500 small events at hotels and conference venues in SA, each three hours long with 50 seats...
[Chris Moerdyk] PR people and other corporate marketers need to work harder on getting their boards of directors to stop being in denial about social media and the digital world...
[Sheila McGillivray] We hear a lot about storytelling with regards to digital, but we've found that it's great design that first engages people on our digital platforms...
Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson – [[http://www.dailymaverick.co.za/article/2016-07-26-lge-2016-da-digs-in-on-joburg-advertising-abuse/#.V5hn1bh97IV Daily Maverick]]
In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business...
| [The Brave Ideas Podcast] Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!|
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With the municipal elections next week, there has been a great deal in the news about different forecasts and polls that have been running. It may be useful to reflect on whether polls provide more than dinner party conversation and fuel for expert commentary...
[Boris Dzhingarov] If you only follow the best practices, you'll end up violating one of the most important rules in the world of marketing, the importance of differentiating yourself. After all, these are the same best practices that everyone else is following, right?
©rido via [[www.123RF.com 123RF]]
Sometimes knowing when to start again is the best thing you can do as a budding entrepreneur. ActionCOACH's Pieter Scholtz discusses using a failed business idea as a platform for success...
Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image © Bob Bobster
from Honolulu, Hawaii - Amber Alert
, CC BY 2.0
For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016...
[Pasqua Heard] Keegan Basil, a 24-year-old radio presenter of The KeeganB Show on Hashtag Radio, recently started his own YouTube channel with the same title...
[Beverley Klein] Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...
[Bandile Ndzishe] Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...
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Good journalism is good business, and it is also an essential profession for the political and democratic health of any nation...
© Antonio Balaguer Soler – [[www.123rf.com 123RF.com]]
It still amazes me that so many TV (and radio) commercials are 30 seconds long...
[Boris Dzhingarov] Running any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website...
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Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter...
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Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis...
© Buzzfuss – [[www.123rf.com 123RF.com]]
"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does..."
Criselda and Ebegail.
Discrimination doesn't make you feel good - denim does. Jet's head of marketing, Jerry Anthonyrajah, explains this tagline is more than mere lip service and why the #JetDenim Denim Doesn't Discriminate campaign is so fitting for SA this #MandelaMonth...
[Boris Dzhingarov] One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns...