Marthinus Van Loggerenberg and Tuelo Lechuti
SOUTH AFRICA
Generation Z - Chasing butterflies (Part 1)

Image supplied.
Image supplied.
[Marthinus Van Loggerenberg and Tuelo Lechuti] In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

Posted 2 days ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: Nicholas Lawrence wins Best Breakfast Presenter one year in

#Newsmaker: Nicholas Lawrence wins Best Breakfast Presenter one year in[Jessica Tennant] As Nicholas Lawrence won Best Breakfast Presenter at the Liberty Radio Awards this year and has only worked in radio for just over a year now, I interviewed him to find out what this win means to him and what it says about loving what you do and doing what you love well...

Posted 2 days ago | Like
Jessica Tennant
SOUTH AFRICA
#StartupStory: Open Line Communications

#StartupStory: Open Line Communications[Jessica Tennant] Following on from Mother's Day, I thought it fitting to chat to mother and daughter, Paola Chellew and Lia Mundell (respectively) who launched their PR business in March this year...

Posted 4 days ago | Like
Brett St Clair
SOUTH AFRICA
#AfricaMonth: The time to become a disruptor is now

Brett St Clair
Brett St Clair
[Brett St Clair] Are African businesses ready to become disruptors? Disruption is a trendy term - but disruption has been around since the big bang, and we've seen it operating through time at different scales...

Posted 5 days ago | Like
Brendan Seery
SOUTH AFRICA
#OrchidsandOnions: Cheers, from the lads, to Windhoek Lager - but, FNB, How the Hell can we believe you?

Screengrabs from the ad.
Screengrabs from the ad.
[Brendan Seery] Beer is, for the most part, a product for men. They are, by far, the majority of its consumers and, therefore, the advertising is generally directed at them. And over the years, beer advertising as a genre has generated some good ads and some shockers...

Posted 5 days ago | Like
Bronwyn Williams
SOUTH AFRICA
Mommy's little cyborg: Meet Generation Alpha

Mommy's little cyborg: Meet Generation Alpha
© rawpixel via [[www.123rf.com 123RF.com]].
[Bronwyn Williams] Generation Alpha, made up of children born from 2010 onwards, has already attracted the attention of marketers and start-ups around the world...

Posted 9 days ago | Like
Jessica Tennant
SOUTH AFRICA
Ads24 to host second Food for Thought

Professor Nick Binedell |
Professor Nick Binedell | [[http://www.ads24.co.za/news-and-insight/food-for-thought?page=1&ipp=12& Ads24.co.za]]
[Jessica Tennant] Ads24 launched its annual Food for Thought event last year and will be hosting the next one later this month...

Posted 5 days ago | Like
Ann Nurock
SOUTH AFRICA
#OneShow2018: The power of creating your own female tribe

#OneShow2018: The power of creating your own female tribe[Ann Nurock] Three top creative directors, Amee Shah (Droga5), Justine Armour (72andSunny) and Laddie Peterson (Wieden + Kennedy New York) together with I-Hsien Sherwood (Ad Age) discuss, "The power of creating your tribe" at The One Club's Creative Summit...

Posted 9 days ago | Like
Leigh Andrews
SOUTH AFRICA
#FairnessFirst: Stand with Swift SA's #ThatsNotOK

Screengrab from the #ThatsNotOK PSA.
Screengrab from the #ThatsNotOK PSA.
[Leigh Andrews] Focus was on the film industry last week, with Roman Polanski negating the importance of the #MeToo movement, branding it 'mass hysteria'. Pledge to stand with Sisters Working in Film and TV (Swift)'s #ThatsNotOK...

Posted 6 days ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: Rob Abraham returns from retirement to take on Kagiso Media

#Newsmaker: Rob Abraham returns from retirement to take on Kagiso Media[Jessica Tennant] Returning from retirement after having worked at Bytes Technology Group for many years, the last five of which he served as CEO, Rob Abraham recently commenced his position at Kagiso Media as interim CEO...

Posted 9 days ago | Like
Louise Hefer
SOUTH AFRICA
The modern-day mom and what brands need to keep in mind

The modern-day mom and what brands need to keep in mind
© jossdiim via [[www.123rf.com 123RF.com]].
[Louise Hefer] I've been working on a brand within the Baby Care category for a couple of years now, and I've always thought that I have a good insight into moms and how to be relevant to them...

Posted 10 days ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: Lukanyo Mnyanda returns to Business Day

#Newsmaker: Lukanyo Mnyanda returns to Business Day[Jessica Tennant] Lukanyo Mnyanda recently returned to South Africa from Bloomberg in Edinburgh to join Business Day (where he worked as economics editor after graduating) this time as editor, succeeding Tim Cohen...

Posted 10 days ago | Like
Darren Mansour
SOUTH AFRICA
Stop debating digital

Stop debating digital
© Anna Bizon via [[www.123rf.com 123RF.com]].
[Darren Mansour] Whether as the result of its easy accessibility or the fact that it is, indeed, much more cost-effective than traditional marketing, digital marketing is still suffering the wrath of its loose reputation as the cheaper solution to its traditional family members...

Posted 11 days ago | Like
Ann Nurock
SOUTH AFRICA
#OneShow2018: SA's bronze student campaign winner

Lauren Bloom is a junior designer at Superunion in Johannesburg.
Lauren Bloom is a junior designer at Superunion in Johannesburg.
[Ann Nurock] Lauren Bloom and the AAA School of Advertising CT have been awarded 2 Bronze Cubes at The One Club for Creativity Student ADC awards...

Posted 11 days ago | Like
Richard Shotton
SOUTH AFRICA
The greatest ad campaign

The greatest ad campaign
© Norman Kin Hang Chan via [[www.123rf.com 123RF.com]].
[Richard Shotton] The most effective ad of all time was by De Beers. And part of its success was through the smart application of a simple psychological bias. A bias that you can still apply today...

Posted 11 days ago | Like
Nadia Hearn
SOUTH AFRICA
Get branded - What is the most productive brand strategy?

Get branded - What is the most productive brand strategy?
© rawpixel via [[www.123rf.com 123RF.com]].
[Nadia Hearn] In today's vast ever-changing marketplace, it has become vital to connect any business with its brand, or brand story. Brands that define clarity on their purpose, financially outperform others without...

Posted 11 days ago | Like (1)
Jessica Tennant
SOUTH AFRICA
#NewCampaign: Gimme #HopeJoanna campaign

#NewCampaign: Gimme #HopeJoanna campaign[Jessica Tennant] Grid Worldwide launched its #HopeJoanna campaign on Freedom Day (Friday, 27 April) highlighting the highs and lows of the past 30 years in an effort to convey a message of hope and a sense of optimism to all South Africans...

Posted 11 days ago | Like
Bronwyn Williams
SOUTH AFRICA
The blockchain effect

The blockchain effect
© xresch via [[www.pixabay.com Pixabay]].
[Bronwyn Williams] How the technology behind the global crypto-craze is redefining the internet, the global economy and the next wave of digital disruption...

Posted 12 days ago | Like
Danette Breitenbach
SOUTH AFRICA
Newspapers ABC Q1 2018: Some positives for press

Newspapers ABC Q1 2018: Some positives for press[Danette Breitenbach] Despite a decline of 4.4 % on the prior year, the Audit Bureau of Circulation (ABC) total newspaper circulation increased by 0.8% on the previous quarter, bucking the prior quarter's trend of overall declines...

Posted 11 days ago | Like
Danette Breitenbach
SOUTH AFRICA
Magazines ABC Q1 2018: A sad affair

Magazines ABC Q1 2018: A sad affair[Danette Breitenbach] All magazine categories - Consumer, B2B, Custom and Free Magazines declined on the prior year. All the categories also declined on the prior quarter, except for Free Magazines which remained static...

Posted 11 days ago | Like