Peter Carruthers
SOUTH AFRICA
How soon will conference venues follow travel agencies?

How soon will conference venues follow travel agencies?
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[Peter Carruthers] I earn my living from talking to people. Between 1995 and 2007 I booked 500 small events at hotels and conference venues in SA, each three hours long with 50 seats...

Posted 4 hours ago | Like
Chris Moerdyk
SOUTH AFRICA
Boards of directors need to stop being in denial about social media - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] PR people and other corporate marketers need to work harder on getting their boards of directors to stop being in denial about social media and the digital world...

Posted 4 hours ago | Like
Sheila McGillivray
SOUTH AFRICA
The art of digital design

The art of digital design[Sheila McGillivray] We hear a lot about storytelling with regards to digital, but we've found that it's great design that first engages people on our digital platforms...

Posted 5 hours ago | Like
Greg Nicolson
SOUTH AFRICA
LGE: DA digs in on Joburg advertising 'abuse'

Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson –
Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson – [[http://www.dailymaverick.co.za/article/2016-07-26-lge-2016-da-digs-in-on-joburg-advertising-abuse/#.V5hn1bh97IV Daily Maverick]]
[Greg Nicolson] In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business...

Posted 5 hours ago | Like
Ruth Cooper
Ruth Cooper
[The Brave Ideas Podcast] Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!
Posted 6 hours ago | Like
mike broom
SOUTH AFRICA
How helpful are polls?

How helpful are polls?
© Aleksandar Radovanovic – [[www.123rf.com 123RF.com]]
[mike broom] With the municipal elections next week, there has been a great deal in the news about different forecasts and polls that have been running. It may be useful to reflect on whether polls provide more than dinner party conversation and fuel for expert commentary...

Posted 6 hours ago | Like
Boris Dzhingarov
SOUTH AFRICA
How to break the rules of personal branding and look good doing it - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] If you only follow the best practices, you'll end up violating one of the most important rules in the world of marketing, the importance of differentiating yourself. After all, these are the same best practices that everyone else is following, right?

Posted 1 day ago | Like
Pieter Scholtz
SOUTH AFRICA
Failed businesses: a path to entrepreneurial success

Failed businesses: a path to entrepreneurial success
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[Pieter Scholtz] Sometimes knowing when to start again is the best thing you can do as a budding entrepreneur. ActionCOACH's Pieter Scholtz discusses using a failed business idea as a platform for success...

Posted 1 day ago | Like
Terry Murphy
SOUTH AFRICA
#MandelaMonth: Why we love billboards that save the world

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image © Bob Bobster from Honolulu, Hawaii - Amber Alert, CC BY 2.0
[Terry Murphy] For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016...

Posted 1 day ago | Like
Pasqua Heard
SOUTH AFRICA
Visualising The KeeganB Show

Visualising The KeeganB Show[Pasqua Heard] Keegan Basil, a 24-year-old radio presenter of The KeeganB Show on Hashtag Radio, recently started his own YouTube channel with the same title...

Posted 2 days ago | Like (1)
Beverley Klein
SOUTH AFRICA
[Newsmaker] Jonathan Everest from Outdoor Network

[Newsmaker] Jonathan Everest from Outdoor Network[Beverley Klein] Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...

Posted 2 days ago | Like (1)
Bandile Ndzishe
SOUTH AFRICA
Marketers, set up your ad agency KPIs to exceed yours!

Marketers, set up your ad agency KPIs to exceed yours![Bandile Ndzishe] Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...

Posted 8 hours ago | Like
Danette Breitenbach
SOUTH AFRICA
What matters is journalism, wild ideas and crazy people

What matters is journalism, wild ideas and crazy people
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[Danette Breitenbach] Good journalism is good business, and it is also an essential profession for the political and democratic health of any nation...

Posted 2 days ago | Like
Chris Brewer
SOUTH AFRICA
How long should a TV commercial be?

How long should a TV commercial be?
© Antonio Balaguer Soler – [[www.123rf.com 123RF.com]]
[Chris Brewer] It still amazes me that so many TV (and radio) commercials are 30 seconds long...

Posted 2 days ago | Like (2)
Boris Dzhingarov
SOUTH AFRICA
Why is a website vital for the small business? - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] Running any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website...

Posted 2 days ago | Like
Anne Dolinschek
SOUTH AFRICA
Brands and influencers - the struggle is real

Brands and influencers - the struggle is real
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[Anne Dolinschek] Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter...

Posted 2 days ago | Like
Andre Fourie
SOUTH AFRICA
Three key leadership challenges for modern communicators

Three key leadership challenges for modern communicators
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[Andre Fourie] Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis...

Posted 2 days ago | Like (2)
John Sanei
SOUTH AFRICA
Want to know why the Kardashians have become so popular?

Want to know why the Kardashians have become so popular?
© Buzzfuss – [[www.123rf.com 123RF.com]]
[John Sanei] "You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does..."

Posted 7 days ago | Like (2)
Leigh Andrews
SOUTH AFRICA
#MandelaMonth: The nation-building power of Feel Good Fashion

Criselda and Ebegail.
Criselda and Ebegail.
[Leigh Andrews] Discrimination doesn't make you feel good - denim does. Jet's head of marketing, Jerry Anthonyrajah, explains this tagline is more than mere lip service and why the #JetDenim Denim Doesn't Discriminate campaign is so fitting for SA this #MandelaMonth...

Posted 2 days ago | Like
Boris Dzhingarov
SOUTH AFRICA
The main SEO mistakes that business owners have to stop making - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns...

Posted 5 days ago | Like