Nafisa Akabor
SOUTH AFRICA
The top five on-the-go admin apps

[Nafisa Akabor] Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device...

Posted 2 days ago | Like
Gordon Cook
SOUTH AFRICA
Let us encourage brand activism

[Gordon Cook] How decent, healthy and authentic are our brands? Are we sufficiently activist about those which are dishonest or even harmful?...

Posted 2 days ago | Like
Gordon Geldenhuys
SOUTH AFRICA
To be successful in social media, brands must look from the customer's perspective

[Gordon Geldenhuys] Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they interact with every day.

Posted 2 days ago | Like
Louise Marsland
SOUTH AFRICA
[TrendTalk] Would your consumers eat bugs?

[TrendTalk] Would your consumers eat bugs?[Louise Marsland] Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But do you know how to also leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs?...

Posted 2 days ago | Like
Charlie Wannell
SOUTH AFRICA
2014's mad media mix

[Charlie Wannell] Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

Posted 2 days ago | Like
Louise Marsland
SOUTH AFRICA
[NewsMaker] Kim Kullmann

[NewsMaker] Kim Kullmann[Louise Marsland] Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management...

Posted 3 days ago | Like
Leslie Pascaud
SOUTH AFRICA
Smart data at the heart of pro-social brands

Smart data at the heart of pro-social brands[Leslie Pascaud] 'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing...

Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
[Loeries 2015] Extra extra, read all about how the Loeries are rejuvenating Durban

[Loeries 2015] Extra extra, read all about how the Loeries are rejuvenating Durban[Leigh Andrews] A Bizcommunity journalist was embedded with the Loeries' team to get a sense of what Durban can expect from the Loeries this August, and what the Loeries hopes to get out of Durban...

Posted 2 days ago | Like
Leigh Andrews
SOUTH AFRICA
[Loeries 2015] Dates, prices and more...

[Loeries 2015] Dates, prices and more...[Leigh Andrews] This year's Loerie Awards are being held in Durban in August to best make use of the weather - that means you may have less time than you thought to sort out your entries, accommodation and ticket purchases...

Posted 18 days ago | Like
Leigh Andrews
SOUTH AFRICA
Does employer branding fall under HR, marketing, or both?

Does employer branding fall under HR, marketing, or both?[Leigh Andrews] To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

Posted 3 days ago | Like (2)
Mogorosi Mashilo
SOUTH AFRICA
[The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truth

[Mogorosi Mashilo] In recapping part 1 of my 2-part discussion about unlocking the human truth behind the trend, we must always remember that consumers are actually human beings...

Posted 3 days ago | Like
Mogorosi Mashilo
SOUTH AFRICA
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

[Mogorosi Mashilo] First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

Posted 4 days ago | Like
Brendan Seery
SOUTH AFRICA
[Orchids & Onions] Being a pain is one way to stand out

[Orchids & Onions] Being a pain is one way to stand out[Brendan Seery] Radio has always been a difficult medium through which to convey an advertising or marketing message...

Posted 4 days ago | Like
Martin Slabbert-Capper
SOUTH AFRICA
When last did you bully someone?

[Martin Slabbert-Capper] Justine Sacco. Does that name ring a bell? Nope, didn't think so....

Posted 5 days ago | Like
Leigh Andrews
SOUTH AFRICA
[Behind the Selfie] with... Amanda Sevasti

[Behind the Selfie] with... Amanda Sevasti[Leigh Andrews] This week, we find out what's really going on behind the selfie with Amanda Sevasti, head of social media at Native VML...

Posted 4 days ago | Like
Bridget von Holdt
SOUTH AFRICA
Why marketing doesn't enjoy a key position at the boardroom table

[Bridget von Holdt] In a recent global study of over 1,200 large companies, 80% of CEOs did not trust their marketers, but 90% of them trusted and valued the opinion and work of their CFOs and CIOs...

Posted 5 days ago | Like (1)
Danette Breitenbach
SOUTH AFRICA
Aligning creativity and business

Aligning creativity and business[Danette Breitenbach] Advertising and media agencies cannot afford to be static in the rapidly changing environment in which we live and work...

Posted 5 days ago | Like
Leigh Andrews
SOUTH AFRICA
'Back of the card' puts mobile security front of mind

'Back of the card' puts mobile security front of mind[Leigh Andrews] Fears of 'card not present' fraud (hello, online and mobile shopping) may soon be a thing of the past, thanks to Gemalto's dynamic CVV code display...

Posted 5 days ago | Like
Louise Marsland
SOUTH AFRICA
[TrendTalk] 2015 is defined by disruption

[TrendTalk] 2015 is defined by disruption[Louise Marsland] World-changing ideas and technologies are defining 2015 as a momentous year - from the beginnings of real Artificial Intelligence emerging out of the Big Data revolution...

Posted 6 days ago | Like
Sophie Baker
SOUTH AFRICA
How to create a logo for your business

How to create a logo for your business[Sophie Baker] Your budding business will need a logo if you want to become visible to potential clients, but because logos are such a crucial aspect of your business, there are a lot of things to consider...

Posted 6 days ago | Like