Louise Marsland
SOUTH AFRICA
[NewsMaker] Laurian Ovens

[NewsMaker] Laurian Ovens[Louise Marsland] Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

Posted 12 hours ago | Like
Chemory Gunko
SOUTH AFRICA
Blurred lines... how the vicious Internet is creating a vicious world

[Chemory Gunko] In our competitive, cut-throat, winner-takes-all society, it seems like everybody is out for themselves...

Posted 12 hours ago | Like
Chris Midgley
SOUTH AFRICA
Changing the mindset of cost-cutting to value adding - Blast Brand Catalysts

[Chris Midgley] As clients continue to brief agencies to "cut costs and work within smaller budgets" (often coupled with greater demands in terms of return on investment), it's not necessarily because clients want value for their money...

Posted 13 hours ago | Like (1)
Rose Setshoge
SOUTH AFRICA
B2B marketers: don't just generate leads in 2015, produce convertible ones

[Rose Setshoge] Believe it not, lead generation still keeps most marketers awake at night! Although this is one of the vital marketing functions, it needs collaboration with the sales team in order to be effective...

Posted 1 day ago | Like (1)
Albert van Jaarsveld
SOUTH AFRICA
Innovation, a catalyst for development

[Albert van Jaarsveld] WEF is uniquely placed to offer South Africa a chance to position itself and communicate its value proposition to international decision makers...

Posted 1 day ago | Like
Matthew Bull
SOUTH AFRICA
Q&A with IAB Digital Summit speaker Matthew Bull

Q&A with IAB Digital Summit speaker Matthew Bull[Matthew Bull] As part of an exclusive five-part series, Bizcommunity chats to Matthew Bull from The Bull White House in New York, international speaker at the upcoming IAB Digital Summit in Association with BBC.com...

Posted 18 hours ago | Like
Brendan Seery
SOUTH AFRICA
[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...

[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...[Brendan Seery] In this age of information overload and fast-forward flickering YouTube, a well thought-out still image still has the power to arrest and attract. And, in a marketing context, to get across a message without the proverbial thousand words...

Posted 1 day ago | Like
Lyndi Lawson-Smith
SOUTH AFRICA
Intrapreneurship: innovating from within the corporate cubicle

Intrapreneurship: innovating from within the corporate cubicle[Lyndi Lawson-Smith] In today's era of digital innovation, tech-savvy start-ups can launch new services and products at lightning speed. Some examples of companies that have done just this include WhatsApp...

Posted 1 day ago | Like
Chris Moerdyk
SOUTH AFRICA
Making marketing more efficient in tough times - Chris Moerdyk

Making marketing more efficient in tough times - Chris Moerdyk[Chris Moerdyk] The biggest challenge marketers and especially advertisers will face in 2015 is pressure to cut budgets. But, there is a way out...

Posted 1 day ago | Like (1)
Leigh Andrews
SOUTH AFRICA
The challenge of e-commerce transactions on a mobile device

The challenge of e-commerce transactions on a mobile device[Leigh Andrews] Do you have an antivirus product on your mobile phone? If not, best you invest in one in order to protect against mobile fraud, as mobile payments and card-not-present retail go on the rise...

Posted 1 day ago | Like
Jaco Pienaar
SOUTH AFRICA
[Trends 2015] What to expect from 2015

[Jaco Pienaar] Business has now resumed at its normal frenetic pace and thoughts have turned to how the local media landscape will change in 2015...

Posted 1 day ago | Like
Owen Andrew
SOUTH AFRICA
Four social networks that will rival Facebook and Twitter in 2015

Four social networks that will rival Facebook and Twitter in 2015[Owen Andrew] After years of domination by a few big names, social media is now expected to undergo some significant shifts and changes in the new year...

Posted 1 day ago | Like (6)
Walter Pike
SOUTH AFRICA
Do you actually know who the influencers are or is your influencer marketing a joke?

Do you actually know who the influencers are or is your influencer marketing a joke?[Walter Pike] Amanda Sevasti is a well-known commentator on all things digital and a judge at the Bookmark Awards for 2015. She's been sharing her judging experience on Twitter...

Posted 1 day ago | Like (2)
Louise Marsland
SOUTH AFRICA
[TrendTalk] Illuminating dark social

[TrendTalk] Illuminating dark social[Louise Marsland] In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

Posted 2 days ago | Like (1)
James Hurford
SOUTH AFRICA
Persuasive power - ethos, pathos and logos

[James Hurford] 2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since...

Posted 2 days ago | Like (1)
Leigh Andrews
SOUTH AFRICA
Fly advertising above consumers' heads for max retention

Fly advertising above consumers' heads for max retention[Leigh Andrews] Would you rather spend R15,000 on a thirty-second radio spot on a single station during prime time, or cover an entire city for two hours from the sky? That's what aerial advertising's all about...

Posted 2 days ago | Like (1)
Ian Henderson
SOUTH AFRICA
Localising like a pro

[Ian Henderson] You're thinking of setting up shop in a foreign country. At this point, the question needs to be asked - have you thought about adapting your products and marketing for local consumption (aka localisation)?...

Posted 6 days ago | Like
Richard Mullins
SOUTH AFRICA
Context is king in the next wave of digital marketing

Context is king in the next wave of digital marketing[Richard Mullins] I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers...

Posted 5 days ago | Like