[Laura Chiweshe] The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.
[Richard Mullins] Many organisations in South Africa are still using legacy content management systems (CMSs) to run their digital properties, reasoning that the complexity and risk of migrating to a new platform outweighs the potential benefits.
[Rod Baker] NEWSWATCH: The ANC insists Thuli Madonsela leaked the provisional Nkandla report to the media, reports Mail & Guardian. She insists she didn't.
[Athar Naser] Most companies are creating original content to keep consumers engaged these days, whether it's a blog post, a social media update, an ebook, a presentation or a full-blown event.
[Ian Henderson] With more than a third of the global population online, web content production is growing faster than ever and website translation increasingly features on executive agendas.
[Chris Moerdyk] I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
[Ed Herbst] The unbearable lightness of Yunus Carrim as he seeks to limit the damage from the Special Investigative Unit report on endemic SABC corruption.
[Richard Nilson] The Rocket Creative team was recently entrusted by Philips Consumer Lifestyle South Africa to uplift the company's in-store product exposure and enhance their brand presence via aesthetically fresh FSU's.
[Natasha Madhav] According to a recent survey, South African lecturers must adapt to the changing environment of their students by meeting them where they are most comfortable - in the social media space.
[Colleen Lewis] Your content marketing campaign is one element of your business that you won't have to put to bed during the silly season.
[Anton Ressel] For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
[Nick Durrant] With the advent of the Protection of Personal Information Bill (POPI) that has been passed into law, it is essential for marketers and entrepreneurs alike to understand the impact that this Act will have on the way in which we conduct business.
[Sid Peimer] The term 'strategic intent' entered our lexicon in 1989 with an article by that title appearing in the Harvard Business Review. The authors are Gary Hamel and (the late) C K Prahalad.
[Aki Kalliatakis] There is some good in this concept of analysing big data, but based on various experiences with large organisations, it is difficult to see much usefulness in this concept.
[Danette Breitenbach] The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.
[Danette Breitenbach] The PICA Awards were held recently in Johannesburg. The Awards bring together the publishing industry and reward publishing excellence. I spoke to the winners.
[Claudio Milo] If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
[Catherine Milward-Bridges] At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong!
[Rod Baker] NEWSWATCH: South Africans are flocking to see the Mandela movie, reports IOL, which also reports MWEB is to increase its data speeds, and EWN reports Cell C's Alan Knott-Craig is recovering well after a stroke.
[Ness Garcia] When you are planning an online marketing campaign, your first thought usually has nothing to do with the host your company is with. Although it may not seem to be that big of a deal, it is extremely important.
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