bob mabena
SOUTH AFRICA
The "new" listener - Kaya FM 95.9

The "new" listener - Kaya FM 95.9[bob mabena] His name is Karabo Tabane and at face value he is a radio presenter's favourite listener. There are quite a few of them and they are unique and easy to identify too...

Posted 21 hours ago | Like (1)
Jacques van den Bergh
SOUTH AFRICA
Cricketers dominate Twitter in SA

Cricketers dominate Twitter in SA[Jacques van den Bergh] After Barack Obama's record breaking Twitter following I decided to check who rules the Twitter roost in South Africa. To my surprise, the top 30 largest accounts in SA are dominated by cricketers...

Posted 1 day ago | Like
Lia Smit
SOUTH AFRICA
SMG reports back on the Festival of Media

SMG reports back on the Festival of Media[Lia Smit] I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective: an opportunity for the participants to share ideas and projects with top managers and most influential people in the industry...

Posted 21 hours ago | Like
Leigh Andrews
SOUTH AFRICA
[Loeries 2015] Agency expectations with... Hellocomputer

[Loeries 2015] Agency expectations with... Hellocomputer[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Hellocomputer's Executive Creative Director, Simon Spreckley, expects...

Posted 21 hours ago | Like
Marthinus Van Loggerenberg
SOUTH AFRICA
The truth behind 'the human truth' when extending brand identity

The truth behind 'the human truth' when extending brand identity[Marthinus Van Loggerenberg] "We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential." These five human truths underlie Starwood Hotels & Resorts' brand-stakeholder relationship approach...

Posted 21 hours ago | Like
Mogorosi Mashilo
SOUTH AFRICA
I'm not a communication strategist - I am a consumer advocate

I'm not a communication strategist - I am a consumer advocate[Mogorosi Mashilo] We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

Posted 2 days ago | Like
Tim Wyatt-Gunning
SOUTH AFRICA
Word-of-mouth marketing is dead

Word-of-mouth marketing is dead[Tim Wyatt-Gunning] I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

Posted 2 days ago | Like
Farren Roper
SOUTH AFRICA
Marrying new-age and traditional marketing skills

Marrying new-age and traditional marketing skills[Farren Roper] The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...

Posted 1 day ago | Like
Leslie Pascaud
SOUTH AFRICA
Empowering women, one brand at a time

Empowering women, one brand at a time[Leslie Pascaud] Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

Posted 1 day ago | Like
Leigh Andrews
SOUTH AFRICA
Online TV, live from Africa

Online TV, live from Africa[Leigh Andrews] Two young, black females. One hot new online TV platform. Welcome to Aza TV, launched by Sorele Media on 20 May 2015...

Posted 1 day ago | Like
Chris Moerdyk
SOUTH AFRICA
Naspers newspaper titles moving into 24.com makes sense

Naspers newspaper titles moving into 24.com makes sense[Chris Moerdyk] There has not been much media coverage outside of Naspers with regard to the decision to move all their newspaper titles onto the News24 and Netwerk24 platforms...

Posted 2 days ago | Like (1)
Leigh Andrews
SOUTH AFRICA
[Behind the Selfie] with... Ndoni Khanyile

[Behind the Selfie] with... Ndoni Khanyile[Leigh Andrews] This week, we find out what's really going on behind the selfie with Ndoni Khanyile, storyteller on stage, screen and print...

Posted 2 days ago | Like
Rolf Akermann
SOUTH AFRICA
Marketers united!?

[Rolf Akermann] The briefing by SAARF last week was interesting, as it revealed how other western countries do industry research. But I left the meeting, yet again, with a heavy heart...

Posted 2 days ago | Like (2)
Louise Marsland
SOUTH AFRICA
[NewsMaker] Shauna Carter

[NewsMaker] Shauna Carter[Louise Marsland] Shauna Carter has just taken up the position of National Sales Director for MaxAxion. Carter is the former regional head of sales at Mxit. She joined Mxit in 2008 as account manager...

Posted 3 days ago | Like
Brendan Seery
SOUTH AFRICA
[Orchids & Onions] When the going gets tough, winners show that value and flair endure

[Orchids & Onions] When the going gets tough, winners show that value and flair endure[Brendan Seery] Retail advertising is sometimes regarded as the toilet bowl of the industry - it's not stylish, but everyone needs it...

Posted 2 days ago | Like
Johann Barnard
SOUTH AFRICA
Make the most of your mobile marketing - Trudon

Make the most of your mobile marketing - Trudon[Johann Barnard] With mobile phones now connecting the majority of South Africans, this presents an opportunity to use this platform to build your new business pipeline...

Posted 3 days ago | Like (1)
Johanna McDowell
SOUTH AFRICA
The changing face of the pitch process

The changing face of the pitch process[Johanna McDowell] The new business pitch is the way agencies win most of their business, and it is the job of a selection company to help reduce long lead times, long pitch lists, layers of consensus needed to select a partner...

Posted 3 days ago | Like
Richard Lord
SOUTH AFRICA
The state of digital in South Africa

The state of digital in South Africa[Richard Lord] New media! That is how many people still refer to digital...

Posted 3 days ago | Like (1)