Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] The campaign was produced by Y&R South Africa, for television and cinema and is supported by billboards and radio. The commercial was launched as part of March and April’s #BeTheChange theme.
Posted 15 hours ago | Like
Helen Bleasdale
SOUTH AFRICA
Grapevine Communications' PR offering is on par with top local and international agencies - Grapevine Communications

Helen Bleasdale[Helen Bleasdale] While in theory the science of PR from agency to agency, and from country to country, is the same, there are a number of differences too that have shaped how Grapevine Communications practises PR today...

Posted 17 hours ago | Like
Chloe Holenstein
SOUTH AFRICA
A discussion on plagiarism: maintaining the integrity of your agency

© Memeburn
© [[http://memeburn.com/2016/05/discussion-plagiarism-maintaining-integrity-agency/ Memeburn]]
[Chloe Holenstein] In light of the recent 'lack of sourcing' scandal that took place within the prestigious offices of The Daily News in New York, a discussion on plagiarism could not occur at a more appropriate time...

Posted 1 day ago | Like (1)
Leigh Andrews
SOUTH AFRICA
[One Show 2016] The SA judges

Top to bottom, left to right: Alistair King, Xolisa Dyeshana, Jenny Glover, Nathan Reddy
Top to bottom, left to right: Alistair King, Xolisa Dyeshana, Jenny Glover, Nathan Reddy
[Leigh Andrews] This year, four of SA's finest creative minds sat on the various judging panels for the One Show Awards. Here, they exclusively share their individual judging processes as well as what they really think of each other...

Posted 15 hours ago | Like
Musa Msane
SOUTH AFRICA
A consumer is not a moron, she is your daughter

A consumer is not a moron, she is your daughter[Musa Msane] Immortalized in the professional reads such as Confession of an Advertising Man, and in the fictional character of the novel, Fury, penned by Salman Rushdie, David Ogilvy must have been the most celebrated doyens of advertising in the world...

Posted 1 day ago | Like
Leigh Andrews
SOUTH AFRICA
[One Show 2016] Not just another award show

Enamoured attendees © The One Show website
Enamoured attendees © [[http://www.oneshow.org/creativeweek/ The One Show website]]
[Leigh Andrews] With One Show Creative Week 2016 just around the corner - it runs from 9 to 13 May in New York - we gleaned some behind-the-scenes insights from PR director Pablo Andreu on what makes the One Show stand out from the crowd...

Posted 1 day ago | Like
Leigh Andrews
SOUTH AFRICA
#AfricaMonth [Behind the Selfie] with... Yvonne Ndege

Ndege’s had lots of practice smiling at cameras…
Ndege’s had lots of practice smiling at cameras…
[Leigh Andrews] This week, we find out what's really going on behind the selfie with technophile Yvonne Ndege, Al Jazeera's West Africa correspondent who says her phone is practically an extension of her arm...

Posted 1 day ago | Like (1)
Leigh Andrews
SOUTH AFRICA
Hunting for consistent excellence

Khoury
Khoury
[Leigh Andrews] Last week, Jhb-based TBWA\Hunt\Lascaris was announced as top Individual Agency of the Year for all of 2015's award shows. Chief creative officer Peter Khoury explains their secret to consistent excellence...

Posted 2 days ago | Like (1)
Boris Dzhingarov
SOUTH AFRICA
The use of controversy in selling more products - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] A strategy that is based on controversy can be incredibly effective in promoting something, ranging from e-cigs to diapers if you want to. However, it is really important that you do it right...

Posted 2 days ago | Like
Marthinus Van Loggerenberg
SOUTH AFRICA
Building multinational brands in Africa: a business perspective - FCB Africa

Marthinus Van Loggerenberg[Marthinus Van Loggerenberg] A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

Posted 2 days ago | Like
Susie Dinneen
SOUTH AFRICA
Creating scalable development with growth hacking - Amorphous

Susie Dinneen[Susie Dinneen] By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth...

Posted 2 days ago | Like
Terry Murphy
SOUTH AFRICA
OOH measurement currency should bring even more growth

OOH measurement currency should bring even more growth[Terry Murphy] The launch of SA's first measurement currency for OOH advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted other countries...

Posted 6 days ago | Like
Leigh Andrews
SOUTH AFRICA
Video surveys: The next big thing

© My Make OU – 123RF.com
© My Make OU – [[www.123rf.com 123RF.com]]
[Leigh Andrews] Much has been said about the need to conduct consumer research on different devices, but what about completely switching up the format by choosing video over static ads? Here's why it works...

Posted 2 days ago | Like
Leigh Andrews
SOUTH AFRICA
#AfricaMonth: Hitting the buzzer for local TV format

The Launch Factory team at the SAFTAs
The Launch Factory team at the SAFTAs
[Leigh Andrews] 'Local game show' doesn't necessarily mean endless reruns of Noot vir Noot. Launch Factory's GM: branded content Apollo Zake explains how Down for the Guap scooped a SAFTA after running for just one season, and the importance of creating African content...

Posted 3 days ago | Like
Marco Golz
SOUTH AFRICA
Confessions of a content manager: Talent retention and the art of letting go - National Positions South Africa

Marco Golz[Marco Golz] When you manage a dedicated team that has heavy demands placed on it month after month, and working overtime becomes a way of life, you tend to grow close...

Posted 6 days ago | Like (2)
Leigh Andrews
SOUTH AFRICA
[Behind the Loeries] with... Suhana Gordhan

Sometimes you need to put your head in the clouds.
Sometimes you need to put your head in the clouds.
[Leigh Andrews] In addition to her role as creative director at FCB Africa, where she's the creative lead on Famous Brands' Wimpy and Coca-Cola South Africa, Suhana Gordhan is a member of the Loeries board...

Posted 6 days ago | Like
Leigh Andrews
SOUTH AFRICA
#CommerceMonth: [Behind the Selfie] with... Richard Wood

My friends call me Vinyl Richie – but you can call me Chuck!
My friends call me Vinyl Richie – but you can call me Chuck!
[Leigh Andrews] This week, we find out what's really going on behind the selfie with technophile Richard Wood, national retail solutions manager at Graffiti Retail Solutions...

Posted 8 days ago | Like
Leigh Andrews
SOUTH AFRICA
#CommerceMonth: Putting agency management on the map

Magnetic CEO, Dan Marcus
Magnetic CEO, Dan Marcus
[Leigh Andrews] Take an 'agency management agency' that started in a spare room in 2008. Fast-forward to 2016 and Magnetic has just been appointed as management platform of choice for two Dentsu Aegis Network brands...

Posted 8 days ago | Like
Angie White
Angie White
[Advertising] Arcade Content's Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August.
Posted 9 days ago | Like
Danette Breitenbach
SOUTH AFRICA
Industry 4.0: SA gets digital

© Sergey Khakimullin – 123RF.com
© Sergey Khakimullin – [[www.123rf.com 123RF.com]]
[Danette Breitenbach] In South Africa, a surge is expected in digital in five years' time, with the current level of digitisation and integration expected to rise from 27% to 64%...

Posted 9 days ago | Like