Will Green
SOUTH AFRICA
How to survive 'how to' articles - Apurimac

[Will Green] With the meteoric rise of easy-to-use, self-publishing tools such as Wordpress, Tumblr, Medium, and this platform, more people have more to say about more topics than ever before...

Posted 19 hours ago | Like (1)
Leigh Andrews
SOUTH AFRICA
[Behind the Selfie] with... Alistair Mokoena

[Behind the Selfie] with... Alistair Mokoena[Leigh Andrews] This week, we find out what's really going on behind the selfie with Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg...

Posted 1 day ago | Like
Leigh Andrews
SOUTH AFRICA
Saluting Vizeum's single-minded media innovation focus

Saluting Vizeum's single-minded media innovation focus[Leigh Andrews] RECMA recently named Vizeum the world's fastest growing media network in its Overall Activity Billings 2014 report, with Vizeum South Africa ranking fourth locally. Here's how they got this right, in a time of matchy-matchy results...

Posted 15 hours ago | Like
Boris Dzhingarov
SOUTH AFRICA
Bartering as a way to increase your business

Bartering as a way to increase your business[Boris Dzhingarov] Smart business managers always think about bartering and it is a shame to notice that many still do not understand why this is something that has to be considered...

Posted 2 days ago | Like
Roxana Bouwer
SOUTH AFRICA
Defining your audience is vital for effective marketing

Defining your audience is vital for effective marketing[Roxana Bouwer] Communication of any kind is a dynamic process. Even the most solid marketing strategy cannot do its work if the receiver doesn't understand or appreciate your messaging...

Posted 1 day ago | Like
Stuart Thomas
SOUTH AFRICA
Cape Town restaurant shows the world how to deal with racist online reviews

Cape Town restaurant shows the world how to deal with racist online reviews[Stuart Thomas] Online reviews can be a tricky business, especially in the restaurant trade. Things can get very messy, very quickly...

Posted 2 days ago | Like (2)
Leigh Andrews
SOUTH AFRICA
[CEM Africa Summit] CGC: The new consumer economy

[CEM Africa Summit] CGC: The new consumer economy[Leigh Andrews] Today, effective marketing is all about making use of user- or consumer-generated content. Here's how to trust consumers to be your brand advocates...

Posted 23 hours ago | Like
Leigh Andrews
SOUTH AFRICA
[CEM Africa Summit] Social customer engagement as a social business enabler

[CEM Africa Summit] Social customer engagement as a social business enabler[Leigh Andrews] If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

Posted 1 day ago | Like
Ronel Gerber
SOUTH AFRICA
Maintaining focus amidst social media clutter

Maintaining focus amidst social media clutter[Ronel Gerber] Social media usage amongst millennials is a given, if you don't embrace it you fall behind - fast! It is also becoming a very necessary marketing option for South African business to engage their market and build their brand in the digital space...

Posted 15 hours ago | Like
Erik du Plessis and Neil Higgs
SOUTH AFRICA
The rural problem

The rural problem[Erik du Plessis and Neil Higgs] At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

Posted 1 day ago | Like (1)
Dries Badenhorst
SOUTH AFRICA
Learn how to positively influence your digital brand reputation

Learn how to positively influence your digital brand reputation[Dries Badenhorst] The digital universe is expanding and evolving. To keep up, attend a special webinar next week to find out how to take advantage of the 'Attention Economy'...

Posted 2 days ago | Like
James White
SOUTH AFRICA
Why now is the time to make that new product

Why now is the time to make that new product[James White] If you're contemplating a move into e-commerce, then you should know that it's a great time to get into the market...

Posted 1 day ago | Like
David Blyth
SOUTH AFRICA
Five ways to approach marketing in Africa differently - Yellowwood Future Architects

[David Blyth] With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets...

Posted 3 days ago | Like (2)
Chris Brewer
SOUTH AFRICA
The competitive offensive

The competitive offensive[Chris Brewer] There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

Posted 3 days ago | Like (2)
Leigh Andrews
SOUTH AFRICA
[CEM Africa Summit] Employee satisfaction = customer satisfaction

[CEM Africa Summit] Employee satisfaction = customer satisfaction[Leigh Andrews] The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

Posted 2 days ago | Like