Josephine Buys
SOUTH AFRICA
Traditional publishing and digital advertising: A crossroads and a new frontier - IAB South Africa

Josephine Buys[Josephine Buys] At a time when traditional methods of publishing are undergoing rapid change, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape...

Posted 2 days ago | Like
Jason Ray
SOUTH AFRICA
Are the dinosaurs dead, dad?

Are the dinosaurs dead, dad?
[[www.pixabay.com © Pixabay]]
[Jason Ray] The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days...

Posted 3 days ago | Like
Boris Dzhingarov
SOUTH AFRICA
Five reasons why every business needs a company blog - Monetary Library

Five reasons why every business needs a company blog[Boris Dzhingarov] Because of its ease of use, the internet is a highly competitive place. Many businesses are turning to company blogs as one way to rise the ranks of search and beyond...

Posted 3 days ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] This week we chatted to Mike Wronski (@mikewronski), Director of Digital Flow, straight from presenting some of his research findings at the Social Medial Landscape Briefing 2016 in Cape Town and Johannesburg. Mike will be discussed the top 5 platforms, how the research results and the latest announcements will impact brand social media planning for FaceBook, LinkedIn, Twitter, Instagram and YouTube.
Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
#InnovationMonth: Create something others want to copy

De Villiers innovating.
De Villiers innovating.
[Leigh Andrews] While forward-thinking businesses are all about innovation, many are getting it wrong in their business strategy for one simple reason. That's the wake-up call from Fred de Villiers, innovation and creativity activist and 'rainmaker' behind the South African Innovation Summit's #Ignite! session, taking place at 3pm on Friday...

Posted 3 days ago | Like
Christopher Smith
SOUTH AFRICA
PR agencies can be the new SEO agencies of the 2016 digital revolution

123RF
123RF
[Christopher Smith] Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence...

Posted 3 days ago | Like
Ruth Cooper
Ruth Cooper
[The Brave Ideas Podcast] In this controversial episode, we talk about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist’s mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced perspective in agencies. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast.
Posted 4 days ago | Like
Mike Saunders
SOUTH AFRICA
#InnovationMonth: How to innovate faster in marketing

Mike Saunders
Mike Saunders
[Mike Saunders] It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort...

Posted 4 days ago | Like
Mike Sharman
SOUTH AFRICA
The People of Prestige

The People of Prestige[Mike Sharman] Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration...

Posted 5 days ago | Like (1)
Leigh Andrews
SOUTH AFRICA
OFyt Gotz new talent

OFyt creatives, left to right: Greg Burke, Chris Gotz, Kelly Putter, Jono Shubitz.
OFyt creatives, left to right: Greg Burke, Chris Gotz, Kelly Putter, Jono Shubitz.
[Leigh Andrews] Late last week, we heard that Chris Gotz was back in the country and joining Old Friends, Young Talent. With the embargo on the news officially lifted, I chatted to Gotz and OFyt CEO Gary Leih about what to expect from this change to the team...

Posted 5 days ago | Like
Ross Sergeant
SOUTH AFRICA
1,001 better ways to segment your market (than outdated LSMs)

1,001 better ways to segment your market (than outdated LSMs)
© Gennadiy Poznyakov – [[www.123rf.com 123RF.com]]
[Ross Sergeant] The most important first step taken by any classical marketer is the decision of which consumers to target...

Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
#BehindtheSelfie with... Joel Singer

Joel at ‘home’ in the Origin Roastery.
Joel at ‘home’ in the Origin Roastery.
[Leigh Andrews] This week, we find out what's really going on behind the selfie with Joel Singer, co-founder and owner of Origin Coffee Roasters...

Posted 4 days ago | Like
Bandile Ndzishe
SOUTH AFRICA
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

Image credit: Brand Finance
Image credit: Brand Finance
[Bandile Ndzishe] On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

Posted 4 days ago | Like
Audrey Naidoo
SOUTH AFRICA
The opportunities of "Siri" to brands

The opportunities of "Siri" to brands
©abidal via [[www.123rf.com 123RF]]
[Audrey Naidoo] I should be jealous as my husband has a girlfriend called Siri. She helps him with directions, searches for information and plays his favourite music...

Posted 5 days ago | Like (1)
Boris Dzhingarov
SOUTH AFRICA
Integrating scheduling and CRM - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] Customer relationship management (CRM) is a key part of any business plan, and most companies today rely on specialised CRM software to keep important client information organised...

Posted 5 days ago | Like
Pasqua Heard
SOUTH AFRICA
#InnovationMonth: How RMB is banking on integrated advertising

#InnovationMonth: How RMB is banking on integrated advertising[Pasqua Heard] Rand Merchant Bank (RMB) has created its first TV commercial in nine years: a set of three TVCs that relate the bank's values to the sport of rowing...

Posted 5 days ago | Like
Boris Dzhingarov
SOUTH AFRICA
Three tips to ensure your company blog is an asset, not an anchor - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] Maybe you still remember to put up something new on your blog every week, or a couple times a month, but you haven't been paying attention to the analytics, so you're not sure your blog is doing all it should for your company anymore...

Posted 6 days ago | Like (1)
Andre Steenekamp
SOUTH AFRICA
SA's ad industry must not regress to using outmoded digital metrics for ROI

SA's ad industry must not regress to using outmoded digital metrics for ROI
©dotshock via [[www.123rf.com 123RF]]
[Andre Steenekamp] South Africa's advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some of the country's leading agencies...

Posted 6 days ago | Like
Brendan Seery
SOUTH AFRICA
[Orchids & Onions] Kudos to RMB founders for leading the way

Screengrabs from the ad
Screengrabs from the ad
[Brendan Seery] The interaction with their audience strikes the right chord...

Posted 5 days ago | Like (1)
Thabiso Moloi
SOUTH AFRICA
Have great content but no one is noticing it?

Image credit: Webfluential
Image credit: Webfluential
[Thabiso Moloi] Ideating and crafting a great piece of content is one of the most fulfilling and great achievements for any content creator...

Posted 9 days ago | Like (1)