[Rolf Akermann] I am sure many in the industry will read this article and nod their heads in agreement. Many small agencies have been responsible for building huge brands in the South African market across all categories, only to see the business move to the large agencies.
[Chemory Gunko] I'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk.
[Katlego Ledimo] I am one of those people who would like to excel in everything (well not everything) but in most things. "It's because you are an Aries," they say. Unfortunately I do not believe them because I know other exceling 'heads' that are not part of my Zodiac sign.
[Athar Naser] In our ongoing exploration of content marketing and our attempts to bring it to life, we're going to shed a little more light through a real-life example of 'stratospheric' proportion.
[Katlego Ledimo] You are a young, go-getting, want-to-know-it-all marketing and communications employee, but you
are not sure if this is it... The main reason being that you are young and you have a 'lot of years ahead of you' as your boss always reminds you.
[Chemory Gunko] With another looming economic dip, and a further increase in energy and fuel prices, no doubt many companies are already looking around at what they can cut to further reduce overheads and expenses.
[Sue Northam] By far my most favourite TED Talk is, in fact, a TEDx Talk - x being from an independently organised event from the TED organisation.
[Travis Bussiahn] There's an interesting thing I'm watching in the content strategy & marketing space: A separation of paths, a divergence in the wood. I might be tired and on the wrong side of too many coffees as this epiphany comes, so grab a pinch of salt and humour me.
[Chris Moerdyk] One of the biggest problems in marketing today is the way in which everything seems to be couched in hyped-up terminology that ultimately confuses everyone from boards of directors to small business owners.
[Jaco Lintvelt] There has never been such dramatic growth of advertising technology and automated advertising platforms as publishers are experiencing today, and the main aspect that is driving this growth is Real-Time Bidding technology.
[Sanele Mgaga] What is marketing? Now ain't that an age old question? But truly, what is marketing? If you had to ask a scholar and/or a marketing professional, you'll probably get an answer similar to the one approved by the American Marketing Association.
[Louise Worsley] Storytelling isn't new in business. Many companies have attempted to exploit the approach to improve the way staff communicate and report - often with mixed results. Ultimately, storytelling in business isn't just about communicating - it's an influencing approach.
[Ruth Cooper] Ever embarked on a bus to a mysterious destination, become one with multi-hued powder and people or trod lightly amongst the daisies? Hopefully you have taken part in at least one of these happenings and were one of the many who attended any of the #5GumExperiences, the sold-out events for the We Are One festivals or the ever-popular Rocking the Daisies.
[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts.
[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?
[Siddharth Bawa] By revisiting your marketing strategy and using a digital communications platform, you will not only avoid the extraneous costs of traditional media, but also yield the ROI companies expect.
[Daryn Smith] Putting thought into your content strategy before jumping into content marketing is very important. Without doing this you will run the huge risk of content marketing just becoming a short lived and costly fad within your marketing strategy.
[Travis Bussiahn] "Content". There's that word again. Next to "big data", "innovative" and "digital strategist" it should vie for the most used and misunderstood buzz term of the year. (video)
[Mark Wright] Many marketers consider it a leading way of promoting their services and the most cost effective form of advertising. Regardless of your view on the subject, content marketing is something you ignore at your own peril.