 | [Marion Scher] We're reading more and more about the power of Twitter and SMSs - and there's no getting away from it, we're becoming more 'snippet' orientated every day. Which leads me to my big question - how much information is enough? |
 | [Candace McDonald] Priority has been placed on effective communication since the development of the information age. Good communication skills contribute to renowned business techniques, which is why it is important to stay ahead of vast amounts of information. |
 | [Tyrone Van Heerden] Public Relations is an evolving industry in South Africa, and today, more brands and businesses are starting to realise the value of PR as part of their overall marketing strategy. |
 | [Catherine Milward-Bridges] It was the 6th century Greek philosopher, Heraclitus who said, "The only thing that is constant is change." No truer words could be spoken in the context of communication - in this case, internal communication. |
 | [Lucinda Boddy] No matter the industry in question, every business sector has a completely unique set of challenges, and the PR industry is no exception. However, in the current marketing environment there are certain situations that PR professionals must handle which can be particularly tough. |
 | [Grace Harding] After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. |
|  [Lucinda Boddy] Public relations experts are quickly catching on to the fact that visual communication is often a more powerful way of informing, educating and persuading individuals than written comunication.
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| [Lucinda Boddy] As PR professionals we encourage our clients to tweet, blog and post as we are well aware of the world of opportunities that social media platforms have provided. Why then, are we so slow to build our own media profiles? |
 |  [James Hurford] Since The Consumer Protection Act (CPA) came into full effect in April 2011, it's now against the law to use difficult-to-understand language in financial and legal documents.
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 | [Amy Johnson] In our clamorous society, if a message reaches its intended recipient, without being altered or misconstrued during transmission, it's truly a phenomenal occurrence. |
| [Marion Scher] It's not news to say that many South Africans of all races are pretty fed up with our current government. Let's face it, not a week goes by without yet another scandal over fraud, corruption and non-delivery of services. |
 | [Chemory Gunko] If nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be. |
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 [Rico Schacherl]
|  | [Bonnie Ramaila] During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like. |
| [Lucinda Boddy] The first link people usually make to digital PR is to social media, but social media marketing is not digital PR and understanding the difference is extremely important to ensure the successful implementation of a digital strategy. |
 | [Arthur Sithole] I have been closely following the unfolding of events surrounding Lance's confession about using performance-enhancing drugs for all his seven counts of Tour de France victories with keen interest. The reports have painted a gloomy picture: A once highly esteemed sports hero and a philanthropic icon dedicated to a noble cause, has now rewritten his own history as one of the greatest 'fallen' heroes of our times. |
| [Marion Scher] Now I'm no soothsayer and there are no crystal balls lying around my house, honest, but you don't need special powers to see, in certain areas, where trouble is barrelling down the road towards you. |
 | [Keri-Ann Stanton] After a couple of decades in business (the agency not me!) it is fascinating to still hear of unhappy clients, that when push comes to shove, stay with the agencies that drive them mad, simply because 'better the devil you know.' |
| [Marion Scher] A question I'm constantly being asked, possibly as a result of shrinking budgets, is whether organisations should take communications totally in-house or use one or more agencies. |
 | [Janine Lloyd] 2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space. |
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