Get set for our best Cannes Lions coverage yet! - 22 Jun 2015[Leigh Andrews] June has been a wonderful month for Danilo Acquisto. He's a Good Hope FM weekend DJ, but soon you'll see him on TV, as he's expanding his repertoire to all 'talk journalism' with his recent win of the Presenter Search on 3. read more The importance of having an online presence and knowing how to go viral - 15 Jun 2015[Leigh Andrews] Many know former adman Conn Bertish as the first South African ECD to take the leap from traditional to digital advertising. Following his experience with cancer, he's making headlines for different reasons with the advent of his Cancer Dojo app, aimed at using the creative visualisation techniques that helped him, help others by gamifying the cancer experience. read more Acquisitions unfold and advertising’s core unravelled… - 8 Jun 2015[Leigh Andrews] The board of Tiso Blackstar Group SE has announced the completed acquisition of Times Media Group Limited, leaving it with 100% ordinary share capital of the largest and most dynamic media company in sub-Saharan Africa. It also has a 22.9% equity interest in Kagiso Tiso Holdings, one of South Africa's largest black-controlled investment companies. read more Cannes is calling this June – and we’ll be there! - 1 Jun 2015[Leigh Andrews] There's no need to be sad if you won't be attending the Cannes Lions International Festival of Creativity in person, as we have the next-best thing for you: This year, we've appointed Ann Nurock as our first media correspondent on the ground in Cannes, bringing you winners' category shortlists, social media updates, seminar report backs and at least one Bizcommunity exclusive interview per day. Sit back, relax and get ready, as you can't get any closer to Cannes than with Bizcommunity this June! With three weeks and counting to go until Cannes Lions, there's lots to get you into a winning advertising mindset before then, with the latest Creative Circle Award of the Month results released on 28 May 2015 with TBWA Hunt Lascaris as hosts. read more Mobile, TV, and the humans at the other end of the device - 25 May 2015[Leigh Andrews] In today's hyper-connected world, it should come as no surprise that smartphones are converging on all LSMs. read more All things bright and digital… - 18 May 2015[Leigh Andrews] There were some great lessons for SA creatives from SXSW, held in Texas in March. NATIVE VML's Head of Social Media, Amanda Sevasti, attended the festival and shared her favourite moments at a select gathering last week. read more Celebrating SA’s One Show pencil wins - 11 May 2015[Leigh Andrews] With an eye on global industry trends, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon. Bringing the focus back home, South African advertising agencies have lots to smile about, having garnered 10 One Show pencils at the One Show awards late last week. Tony Koenderman looks specifically at Ogilvy's unmatched creative dominance, listing its accolades stretching as far back as 2011. Still in that awards mindset, the [Loeries 2015] are looking beyond advertising by including a category for every business, with 'service design', which covers every form of customer interaction - a global advertising awards first... read more Top global ads of 2015 so far… - 4 May 2015[Leigh Andrews] In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas. We also look at how to actually get into the advertising business, as Chris Brewer explains advertising is not a nine-to-five job and it takes some tenacity to get your big break in the business. Still in the topic of creativity, Leigh Andrews provides feedback on how to build a strong brand based on a presentation by Trevor King, marketing director of Caesarstone at the recent [Creative Business Exchange], where King shared his ideas and lessons learned throughout his career. Lastly, in sticking with the topic of celebrating what makes local advertising effective, we find out what Patrick Young, Red & Yellow's design lecturer, expects from Loeries Creative Week in Durban this August. Lots of meaty reading to get your advertising week off on the right note. read more Things are still cloudy for Hlaudi, but sunny in cinemas - 28 Apr 2015[Leigh Andrews] Instead of merely reporting on the news, publishers are reporting about the SABC's inner workings - again. This time, it's alleged by the Sunday Times that the SABC boss hid a R500m loss from parliament. read more Celebrating awards past, looking ahead at awards to come… - 20 Apr 2015[Rod Baker] It was an eventful weekend award-wise, with the 2015 MTN Radio Awards winners announced, as well as the winners of the 2015 PRISM Awards. Danette Breitenbach attended the PRISM Awards and shares insight into how the night turned dreams into reality for some PR consultancies and practitioners. Flip through our gallery of the 2015 PRISM Awards to see the winners on stage, on the red carpet, and in their seats at The Maslow Hotel. In light of all these accolades, it's fitting that we start planning ahead for big local award ceremonies still to come. One way to do so is to look into BBDO's expectations for the [Loeries 2015]. Leigh Andrews found out what the agency's creative team of Alexis Beckett, Brad Reilly, Johann Schwella and Liam Olding are most looking forward to from the Loeries Durban Creative Week, taking place from 10 to 16 August this year. read more Jimi in a jam… - 13 Apr 2015[Rod Baker] Once again, the SABC is in the news for all the wrong reasons, this time due to head of news Jimi Matthews, who allegedly assaulted a female member of staff when the feed was lost during Zuma's SONA. At the end of it all, it seems that it was probably the jamming device 'wot done it', and now there are calls for Matthews to be suspended over the assault claim. In a happier - and less physical - report, Louise Marsland in her [TrendTalk] looks at 'Branding for good' and how the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems. read more SABC News to scrap non-English languages? - 30 Mar 2015[Rod Baker] In terms of its own mandate and charter, and its core values - all readily readable on its own website - the SABC makes it clear that it will provide services in all 11 official languages. And what service in one's own language is more important than the news? Let's face it, it's an irritation when you cannot understand what an actor is saying in his or her latest film as it's being broadcast in your non-mother tongue, but when it comes to news, you need to know what is going on. Alas, it seems only those who speak English will be catered for as of later this week, because according to a media report, SABC News plans to scrap bulletins in Afrikaans, vernacular languages. Next, Chris Brewer asks: How much is an idea worth? and uses as an example a subject close to our wallets... read more How do you eat an elephant? One bite at a time… - 23 Mar 2015[Rod Baker] Chris Brewer remembers all too well the agony of SAARF's Council meetings of past and what he refers to as the elephant in the SAARF boardroom. In his regular column on Bizcommunity.com, Brendan Seery's [Orchids & Onions] gives an orchid to FCB and Toyota for their warning on 50 shades of pirate parts. read more Giving print a bad name - 16 Mar 2015[Rod Baker] Chris Moerdyk has an issue with a newspaper article and magazine opinion piece as examples of how newspapers and magazines are giving print a bad name, while namesake Chris Brewer asks whether you're ready to attend the AMPS LSM funeral. As he says, "Hands up all those people who think they know what an LSM is and actually use this to define target markets, plan media schedules - or anything else, for that matter..." Then, Leigh Andrews writes on one of the biggest topics affecting the local marketing industry today - the epic impact of global-local acquisitions and mergers. read more How the media used tech to cover the #Capefire - 9 Mar 2015[Rod Baker] The fires that devastated large areas of the Cape Peninsula last week were covered extensively. Now, Stuart Thomas reports on the drones, maps and social networks SA's tech-savvy media used to report on the #CapeFire. Moving to fires that rage internally, Tiffany Markman is amazed by the fact that when it comes to business writing unless you are ready for a whole world of drama, you can't really say what you mean or say what you want to say. read more |
