Giving print a bad name - 16 Mar 2015By Rod BakerChris Moerdyk has an issue with a newspaper article and magazine opinion piece as examples of how newspapers and magazines are giving print a bad name, while namesake Chris Brewer asks whether you're ready to attend the AMPS LSM funeral. As he says, "Hands up all those people who think they know what an LSM is and actually use this to define target markets, plan media schedules - or anything else, for that matter..." Then, Leigh Andrews writes on one of the biggest topics affecting the local marketing industry today - the epic impact of global-local acquisitions and mergers. She spoke to Elian Wiener, founder and CEO of Epic Communications - recently acquired by Publicis Groupe - on the subject. Louise Marsland, in her regular column [TrendTalk], asks whether the 'Internet of Things' is the biggest marketing trend for the next five years, while Danette Breitenbach finds that there is more to paper than you might think. Happy reading! | Rod Baker
Rod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher. He has been editor and publisher of a number of magazines, as well as a newspaper. He has edited many books, and written a number too. Email him at moc.ytinummoczib@dor. |
