Latest showcases

More showcases...
Today's the day...
Today's the day...

How many brands sent out 'Happy Heritage Day' messages yesterday and what were they hoping to achieve by doing so?...

By Mick Shepard and Nick Liatos 2 days ago

Chatbots are the future of customer communications
Chatbots are the future of customer communications

Two technologies that are set to have a particularly big impact on customer communication going forward are chatbots and machine learning...

By Brent Haumann 20 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

(c) Pierre Aden -
A South African's guide to moving to and making it in Malta: Raindrops on roses and whiskers on kittens

At the end of August, I wrote that Malta has no hate crime on the statute books. A week later, an initiative has been launched aimed at tackling the proliferation of hate speech and bringing together a basic understanding of the dangerous discourse that has swamped social media...

By Marcus ‘The Maltese Falcon’ Brewster 7 Sep 2018

Influencers: Dead or alive?
Influencers: Dead or alive?

Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?

By Keenan Bouwer 6 Sep 2018

data/ © dolgachov via
African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

Heidi Patmore, a tech marketing consultant up on the Heavy Chef stage. Image supplied by Heavy Chef.
#Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 5 Sep 2018

I influence you, therefore, I am!
I influence you, therefore, I am!

Much talk has surrounded the power of influencers in campaigns. Recently, the industry has been looking a little deeper into the science behind this growing channel...

By Graham Deneys, Issued by Dentsu Aegis Network 31 Aug 2018

Big social on a small budget
Big social on a small budget

Wayne Flemming tackles the issues and provides solutions to the ultimate small business question, how do you do social media on a small budget?...

By Wayne Flemming 29 Aug 2018

Too soon, South Africa? #AdamCatzavelos challenge is already a meme
Too soon, South Africa? #AdamCatzavelos challenge is already a meme

Adam Catzavelos, the South African whose racial slur-loaded video found its way onto Twitter, is already a meme...

By Andy Walker 23 Aug 2018

Screen grabs from the ad.
#OrchidsandOnions: You're not a witness - you're also a bully: How the W Cape government tackles a pressing problem...

The Western Cape government has run some interesting marketing campaigns over the past few years, aimed at changing social behaviour...

By Brendan Seery 21 Aug 2018

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White 16 Aug 2018

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 15 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

Challenger marketing still the best approach
Challenger marketing still the best approach

A brand is what it does and doesn't do. Whilst we tend to focus on what brands do, just as significant is what a brand or company decides not to do. More often than not, not doing anything results in missed opportunities...

By Bogosi Motshegwa 8 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

#StartupStory: Say hello to Social Path
#StartupStory: Say hello to Social Path

Having launched just over a year ago, this digital marketing agency is already well on its way to changing the social media game. For Social Path, it's all about marketing with meaning...

By Jessica Tennant 7 Aug 2018

Technology: The challenge for marketers
Technology: The challenge for marketers

We will almost certainly wake up tomorrow with a new platform, feature, or app; this raises a few critical questions for advertisers and marketers: how will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?...

By Andrew MacKenzie 3 Aug 2018

Who owns your LinkedIn profile?
Who owns your LinkedIn profile?

Have you ever considered that your LinkedIn profile (along with your password and connections) could actually belong to your company? I kid you not...

By linda graham 3 Aug 2018

6 skills a social media ideator needs to develop to thrive
6 skills a social media ideator needs to develop to thrive

Through social media, one is able to more effectively and intimately interact with others, however, these digital platforms also act as disrupters to the real world, which often compete for your time and energy...

By Zubeida Goolam 2 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

With smartphone usage in SA as high as an estimated 29.2 million (51% of the population), more and more shoppers are making purchases on their mobile phones...

By Sven Schoof 30 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

But what happens after Mandela Day?
But what happens after Mandela Day?

One has to wonder if the general population really understands the true meaning of Mandela Day or what this great legend really stood for...

By Cosmos Mashego 24 Jul 2018

Screen grabs from the ad.
#OrchidsandOnions: Rush, rush, to your nearest Toyota dealer...

I love road trips. And this has to be one of the best places in the world to do a really great road trip...

By Brendan Seery 24 Jul 2018

(c) arenaphotouk -
A South African's guide to moving to and making it in Malta: The summer of your smile

Malta International Airport (MIA) has published its traffic results for June 2018. Passenger movements were up by 14.6% over the previous June. It proved beyond a shadow of a doubt that summer here is a thing.

By Marcus ‘The Maltese Falcon’ Brewster 20 Jul 2018

The social side of recruitment
The social side of recruitment

While technology has radically changed the face of recruitment and expanded access to the available talent pool, the core basics still remain...

By Shan Radcliffe 19 Jul 2018

Hlumelo Ndoni, co-founder and growth lead of Lokal Link.
#StartupStory: Lokal Link, matching up the right influencer with the right brand

Hlumelo Ndoni who founded Lokal Link started his career as an intern at Hellocomputer and noticed a new form of brand communication gaining popularity globally...

By Juanita Pienaar 12 Jul 2018

Stories sharing a boon for digital marketers
Stories sharing a boon for digital marketers

Updated Stories feature creates new opportunities for engagement across Facebook's family of apps...

By Gil Sperling 11 Jul 2018

Why your social media sucks: The 5 levels of social media marketing (Part 2)
Why your social media sucks: The 5 levels of social media marketing (Part 2)

What are the levels of social media and what is the definition of next-level social media?

By Dylan Kohlstädt 9 Jul 2018

Next >