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How to grow your business with these influencer marketing strategies
How to grow your business with these influencer marketing strategies

The fall of traditional outbound marketing strategies has seen the meteoric rise of influencer marketing This is due to its potential to grow your business manifold. It can help you to engage with your audience and improve your brand's visibility.

By Brian Mechem 2 hours ago

WhatsApp, the new lens into consumer lives
WhatsApp, the new lens into consumer lives

How do we provide front row seats for clients into consumer lives? Well, WhatsApp is a great way to start...

By Mpho Mpofu 16 May 2018

Facebook developments positive for privacy, consumer protection
Facebook developments positive for privacy, consumer protection

The right to user privacy and respect for personal information on the internet continued to make news headlines last month as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators...

By Gil Sperling 15 May 2018

#Newsmaker: Lukanyo Mnyanda returns to Business Day
#Newsmaker: Lukanyo Mnyanda returns to Business Day

Lukanyo Mnyanda recently returned to South Africa from Bloomberg in Edinburgh to join Business Day (where he worked as economics editor after graduating) this time as editor, succeeding Tim Cohen...

By Jessica Tennant 10 May 2018

#NewCampaign: Gimme #HopeJoanna campaign
#NewCampaign: Gimme #HopeJoanna campaign

Grid Worldwide launched its #HopeJoanna campaign on Freedom Day (Friday, 27 April) highlighting the highs and lows of the past 30 years in an effort to convey a message of hope and a sense of optimism to all South Africans...

By Jessica Tennant 9 May 2018

Snapchat to introduce six-second unskippable ads
Snapchat to introduce six-second unskippable ads

According to 2017 statistics, Snapchat user uptake is winding down and its rival platform, Instagram is proving Snap to be a bantamweight when it tipped the scales at 700 million users in 2017...

By Sam Swaine 8 May 2018

Emilar Gandhi, public policy manager for the SADC region for Facebook | Photo: Jessica Tennant
Facebook Africa, Digify Africa launch online safety programme for SA youth

Facebook Africa and Digify Africa have partnered to launch an online safety programme called Ilizwe Lam, Xhosa for my world...

By Jessica Tennant 25 Apr 2018

Building out a new communications world through the blockchain
Building out a new communications world through the blockchain

Carrie Daly looks at some interesting ways in which the blockchain can be applied in the field of communications...

By Carrie Daly 25 Apr 2018

The slow burn impact of the Cambridge Analytica scandal
The slow burn impact of the Cambridge Analytica scandal

The fires of media may burn bright and fast, often fading from memory just as quickly, but this revelation looks set to simmer, explains Richard Bensted...

By Richard Bensted 25 Apr 2018

This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today
This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today

Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me...

By Andy Walker 20 Apr 2018

Image ©
Did Barack Obama really say 'Stay woke, bitches' in this viral video?

"Thank you. And stay woke, bitches," is not a quote you'd normally attribute to former US President Barack Obama. But filmmaker Jordan Peele just made this a reality, by using intelligent visual trickery...

By Andy Walker 19 Apr 2018

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 19 Apr 2018

The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network
The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network

As more video content is consumed on the internet, finding the specialists in optimising that content is going to be vital...

By Danilo Acquisto 17 Apr 2018

Bruce Daisley, VP for Europe at Twitter. © .
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 2)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In part 2 of this three-part article, I chatted with him more about Monk Mode Mornings, how one should not mistake collaboration with creativity, the Netflix culture document [Netflix Culture Deck] and more...

By Jon Ratcliffe 12 Apr 2018

Social media integration at its core
Social media integration at its core

For many marketers, social media is integrated into almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of marketing efforts.

By Tyrone Donders 11 Apr 2018

Red iPhone 8 arrives, LG G7 ThinQ images leaked
Red iPhone 8 arrives, LG G7 ThinQ images leaked

NEWSWATCH: Friday, 13 April 2018, will see the arrival of Apple's iPhone 8 and iPhone 8 Plus in a red finish in select countries; and images of LG's upcoming flagship, the G7 ThinQ, have been leaked...

By Ilse van den Berg 10 Apr 2018

Will business feel the after-effects of FB's data breach?
Will business feel the after-effects of FB's data breach?

Gil Sperling, CTO of Facebook marketing partner, Popimedia comments on Facebook's data breach and what it means for advertisers?...

By Gil Sperling 9 Apr 2018

Image credit: WildVeganGarden via .
Influence marketing - tapping into the herd instinct

Mike Broom gives a detailed analysis of the herd theory related to influencer marketing...

By mike broom 5 Apr 2018

Bruce Daisley, VP for Europe at Twitter. Image supplied.
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 1)

Bruce Daisley is VP for Europe at Twitter and runs the Eat Sleep Work Repeat podcast. In part 1 of this three-part article, I chatted to him about Monk Mode Mornings, the power of laughter, his new work manifesto and more...

By Jon Ratcliffe 5 Apr 2018

Instagram breaks third-party apps, services by throttling its API call limit
Instagram breaks third-party apps, services by throttling its API call limit

In what seems to be a knee-jerk reaction to its parent company's recent leaky-data woes, Instagram has restricted third-party developers from accessing its data pool...

By Andy Walker 5 Apr 2018

(c) littleny -
Three wounded, shooter kills herself after YouTube HQ shootout

Three people were wounded on Tuesday after a shooting broke out at YouTube's California headquarters. The shooter later committed suicide...

By Andy Walker 4 Apr 2018

#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first
#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first

Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%...

By Jessica Tennant 28 Mar 2018

Screenshot, Facebook
How to download your Facebook data (and why you should)

It's the F-word you've been hearing an awful lot of this week, and its one everyone should be using. Yes, Facebook...

By Andy Walker 28 Mar 2018

How to avoid falling prey to a Facebook/Cambridge Analytica-type scandal
How to avoid falling prey to a Facebook/Cambridge Analytica-type scandal

Following revelations that Cambridge Analytica exploited the personal data of millions of Facebook users, the social network is finding itself in a remarkably anti-social predicament...

By Ilse van den Berg 26 Mar 2018

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You can 'live link' profiles and hashtags in your Instagram bio

Meanwhile on the less acerbic side of the Facebook spectrum, Instagram this week introduces a new feature to users' bios...

By Andy Walker 26 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

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The Cambridge Analytica scandal, Facebook and deleting your account

So people are talking about Facebook a lot this week. You know, that social network that only Baby Boomers seem to use now? It somehow has more than two-billion users at present, and that number for data collection firms is a goldmine just waiting to be ravaged...

By Andy Walker 23 Mar 2018

freestocks.org via .
The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 22 Mar 2018

Nando's and Sunday Times partner to #rightmyname on Human Rights Day
Nando's and Sunday Times partner to #rightmyname on Human Rights Day

Earlier this month Nando's announced that the brand had partnered exclusively with Sunday Times to promote its recent #rightmyname campaign...

By Juanita Pienaar 20 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers
#FutureAdAfrica: Brand safety is not optional, support local publishers

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

By Jessica Tennant 15 Mar 2018

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