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A South African's guide to moving to and making it in Malta: The parish priest and the Porsche
A South African's guide to moving to and making it in Malta: The parish priest and the Porsche

In a local twist on the trope of the actress and the bishop, Maltese social media is running high about the Gozitan parish priest who was led through the streets of the village in a parade...

By Marcus ‘The Maltese Falcon’ Brewster 2 days ago

Feature image: screenshot, Parliament of RSA via YouTube
Malusi Gigaba taunts Ndlozi with his little finger in Parliament

Apparently, middle fingers just won't do as insults in South Africa's Parliament anymore...

By Andy Walker 12 Nov 2018

Social media mining: Critical to CX management in the digital age
Social media mining: Critical to CX management in the digital age

As markets become increasingly globalised, saturated and competitive in the digital age, great focus is being placed on the customer experience (CX)...

By Julian Thomas 8 Nov 2018

#SML18: Profiling the social media user in South Africa
#SML18: Profiling the social media user in South Africa

The second part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 a few weeks ago...

By Juanita Pienaar 29 Oct 2018

Malusi Gigaba is caught in South Africa's latest sex tape fiasco
Malusi Gigaba is caught in South Africa's latest sex tape fiasco

South Africa's minister of home affairs Malusi Gigaba is at the centre of the internet's and the country's latest sex tape scandal, the politician confirmed on Sunday...

By Andy Walker 29 Oct 2018

Influence or fraud?
Influence or fraud?

The influencer industry continues to come under scrutiny as frauds and fakes give everybody else a bad name...

By Federico Dedeu 26 Oct 2018

#SML18: How SA brands are approaching social media
#SML18: How SA brands are approaching social media

The first part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 last week...

By Juanita Pienaar 24 Oct 2018

Twitter now tells you if your tweet breaks its rules
Twitter now tells you if your tweet breaks its rules

When you report a tweet for breaching Twitter's rules, or when the company takes actions on one, it requires the offending user to delete the tweet before they can publish another...

By Andy Walker 19 Oct 2018

Dear social media
Dear social media

Bogosi Motshegwa writes that the way social media is being done is not efficient, nor does it allows for the extraction of the full potential and true value of social media...

By Bogosi Motshegwa 10 Oct 2018

The internet thinks this Namibian teen is Regina George from Mean Girls
The internet thinks this Namibian teen is Regina George from Mean Girls

Doppelgangers are instant viral internet fodder, but even more so when the person in question looks like Regina George from Mean Girls.

By Andy Walker 1 Oct 2018

#Newsmaker: "Our industry is saturated with social media folk" - Kevin McLennan
#Newsmaker: "Our industry is saturated with social media folk" - Kevin McLennan

As a 2018 finalist in the New Generation Awards' 'The New Generation Social Wiz Award' category (taking place at Montecasino's ballroom this evening) I interviewed Kevin McLennan, social media strategist at Artifact Advertising, to find out what he believes it takes to be a 'social wiz' in 2018...

By Jessica Tennant 27 Sep 2018

How to stay afloat when fake online reviews could sink your business
How to stay afloat when fake online reviews could sink your business

Fake news is a pervasive epidemic. Insidious distortion of truth, fueled by hidden (or blatant) agendas is now accepted as a fact of life...

By Daniella Shapiro 27 Sep 2018

#NewCampaign: Giant Films' Ian Gabriel on the new Carling Black Label ad
#NewCampaign: Giant Films' Ian Gabriel on the new Carling Black Label ad

Giant Films recently completed an ad for Carling Black Label offering a fresh take on masculinity...

By Jessica Tennant 27 Sep 2018

Today's the day...
Today's the day...

How many brands sent out 'Happy Heritage Day' messages yesterday and what were they hoping to achieve by doing so?...

By Mick Shepard and Nick Liatos 24 Sep 2018

Chatbots are the future of customer communications
Chatbots are the future of customer communications

Two technologies that are set to have a particularly big impact on customer communication going forward are chatbots and machine learning...

By Brent Haumann 20 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

(c) Pierre Aden -
A South African's guide to moving to and making it in Malta: Raindrops on roses and whiskers on kittens

At the end of August, I wrote that Malta has no hate crime on the statute books. A week later, an initiative has been launched aimed at tackling the proliferation of hate speech and bringing together a basic understanding of the dangerous discourse that has swamped social media...

By Marcus ‘The Maltese Falcon’ Brewster 7 Sep 2018

Influencers: Dead or alive?
Influencers: Dead or alive?

Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?

By Keenan Bouwer 6 Sep 2018

data/ © dolgachov via
African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

Heidi Patmore, a tech marketing consultant up on the Heavy Chef stage. Image supplied by Heavy Chef.
#Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 5 Sep 2018

I influence you, therefore, I am!
I influence you, therefore, I am!

Much talk has surrounded the power of influencers in campaigns. Recently, the industry has been looking a little deeper into the science behind this growing channel...

By Graham Deneys, Issued by Dentsu Aegis Network 31 Aug 2018

Big social on a small budget
Big social on a small budget

Wayne Flemming tackles the issues and provides solutions to the ultimate small business question, how do you do social media on a small budget?...

By Wayne Flemming 29 Aug 2018

Too soon, South Africa? #AdamCatzavelos challenge is already a meme
Too soon, South Africa? #AdamCatzavelos challenge is already a meme

Adam Catzavelos, the South African whose racial slur-loaded video found its way onto Twitter, is already a meme...

By Andy Walker 23 Aug 2018

Screen grabs from the ad.
#OrchidsandOnions: You're not a witness - you're also a bully: How the W Cape government tackles a pressing problem...

The Western Cape government has run some interesting marketing campaigns over the past few years, aimed at changing social behaviour...

By Brendan Seery 21 Aug 2018

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White 16 Aug 2018

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 15 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

Challenger marketing still the best approach
Challenger marketing still the best approach

A brand is what it does and doesn't do. Whilst we tend to focus on what brands do, just as significant is what a brand or company decides not to do. More often than not, not doing anything results in missed opportunities...

By Bogosi Motshegwa 8 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

#StartupStory: Say hello to Social Path
#StartupStory: Say hello to Social Path

Having launched just over a year ago, this digital marketing agency is already well on its way to changing the social media game. For Social Path, it's all about marketing with meaning...

By Jessica Tennant 7 Aug 2018

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