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Lorraine Landon
#Loeries2017: A deep dive into YouTube and video advertising (masterclass)

An interview with Lorraine Landon, head of agencies at Google South Africa to find out what one could expect to learn from the Google masterclasses on ‘YouTube: all you need to know for campaign success' and ‘video advertising: what works best when'...

By Jessica Tennant 15 hours ago

Call to social media content managers and strategists to participate in survey
Call to social media content managers and strategists to participate in survey

Arthur Goldstuck of World Wide Worx and Oresti Patricios of Ornico invite SA's social media specialists to contribute to the understanding of their industry...

Issued by Ornico 1 day ago

How to ensure authenticity in the online/social space
How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people...

Issued by IGI 2 days ago

(c) Thomas Pajot -
Why I propose barriers to Facebook entry

I propose for Facebook some actual plug-ins - integrated functionalities - that I think users would appreciate. A comprehension captcha. A narcissism altimeter. An anti-assholery gauge. These, and others, should be a barrier to entry: if a user cannot pass the test, he or she cannot use the platform...

By Tiffany Markman 11 Aug 2017

Facebook's new professional video service called Watch is touted as a new platform for creators.
Facebook rolls out video shows, in new challenge

SAN FRANCISCO - Facebook is rolling out a new video service offering professionally produced shows in a challenge to rivals such as YouTube, and potentially to streaming providers like Netflix...

11 Aug 2017

#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...
#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...

Something Facebook Africa's regional director, Nunu Ntshingila finds interesting having spent much time in advertising is that despite there being no shortage of women in the industry, there don't seem to be nearly enough in leadership roles...

By Jessica Tennant 10 Aug 2017

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

Facebook restores IOL's blocked content
Facebook restores IOL's blocked content

NEWSWATCH: On Saturday, IOL's content wasn't shareable on Facebook due to an unknown error still being investigated, which resulted in the publisher's content being marked as spam...

8 Aug 2017

The Loeries' big picture at Cannes Lions
The Loeries' big picture at Cannes Lions

We posted a selection of unusual pics to our social media feeds during Cannes Lions earlier this year. While it was a bit of fun; a way to not take oneself too seriously, it also served as a good way to show off all the amazing creative people in our industry...

By Andrew Human 4 Aug 2017

Quality of social media engagement trumps quantity of mentions in Middle East Airlines sentiment study
Quality of social media engagement trumps quantity of mentions in Middle East Airlines sentiment study

Brandseye analysed the social media universe of the four biggest Middle Eastern airlines according to social media conversation - Qatar Airways, Etihad, Emirates and Saudi Arabian Airlines...

4 Aug 2017

Plan ahead to avoid this situation, at all costs! Image: Alphaspirit © –
#RYExecEd: Taking the crisis out of social media communications

A social media crisis is the worst nightmare for many companies, but often happens with the click of a button. Don't panic, though - rather take a deep breath and read up on Mike Stopforth's tips to take the 'cry' out of crisis...

By Leigh Andrews 3 Aug 2017

We hope your community management team runs smoother than a war room. Image: Oleksiy Tsuper © –
#RYExecEd: Rethink your community management team structure

Mike Stopforth's focus on the second day of Red & Yellow School's executive education social media workshop was on community management and crisis communication in the social space. Here's why consistency is key...

By Leigh Andrews 3 Aug 2017

#RYExecEd: Preparing your brand to ride out the social media sh!tstorm
#RYExecEd: Preparing your brand to ride out the social media sh!tstorm

Mike Stopforth of Cerebra continued his social media workshop held as part of Red & Yellow School's #ExecEd series by explaining trust as a commercial factor for your business.

By Leigh Andrews 2 Aug 2017

Blinkers are fine if you're a horse, not if you're running a business. Elena Levitina © –
#RYExecEd: Why your brand's missing out if it's not taking social seriously

Mike Stopforth of Cerebra, often dubbed 'the godfather of social media in SA,' began the Red & Yellow School's Executive Education workshop on social media by explaining what's happened in the realm in the last ten years to help us understand what might happen in the next ten...

By Leigh Andrews 2 Aug 2017

Motoring icon celebrates 50 years with a growl
Motoring icon celebrates 50 years with a growl

To mark its half-century, Mercedes-AMG is calling on South Africans to imitate its distinctive engine growl on Instagram, Facebook, Twitter or any other social media channel...

Issued by By Design Communications 1 Aug 2017

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

Marriott International's new dynamic sales and marketing leadership team
Marriott's new super sales and marketing leadership team for Middle East and Africa

On the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts, Marriott has announced a new Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team...

31 Jul 2017

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...

By Bianca Quinn-Diavastos 31 Jul 2017

Brands, Black Twitter will come for you if you are not careful
Brands, Black Twitter will come for you if you are not careful

Khangelani Dziba believes brands should be encouraged to have voices and state their position in the market but this right comes with a huge responsibility and a need for heightened awareness...

By Khangelani Dziba 31 Jul 2017

Become a social media master
Become a social media master

“Keeping up to date with the latest tools and apps will help you keep your clients up to date and ahead of their competitors.” So says Eli Katz, manager of the Boston Social Media Research Hub...

Issued by Boston College 28 Jul 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

EXCLUSIVE: Liquorice wins Avon account
EXCLUSIVE: Liquorice wins Avon account

Following an extensive and competitive pitch, digital marketing agency Liquorice has been appointed Avon South Africa's digital and social media agency of record...

27 Jul 2017

Five tips for designing a great infographic
Five tips for designing a great infographic

Shakira Mohammed lists five top tips for designing a compelling and informative infographic...

By Shakira Mohammed 27 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen...

By Suzanne van Aswegen 24 Jul 2017

Nowness presents: Chris Saunders' latest music video for Grammy Award-winning Oumou Sangaré
Nowness presents: Chris Saunders' latest music video for Grammy Award-winning Oumou Sangaré

For the latest track from Grammy Award-winning Malian musician Oumou Sangaré, director Chris Saunders enlisted the Swaggers dance crew. It is hot! hot! hot! Featured on Nowness...

Issued by Ola! Films 24 Jul 2017

Boris Dzhingarov
2017 marketing strategies for your service-based business

If you want to be among the businesses that survive years from now, you need an excellent marketing strategy. In 2017, that means embracing the digital world and connecting your service-based business with those who need your services most...

By Boris Dzhingarov, Issued by Monetary Library 21 Jul 2017

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |
Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday...

21 Jul 2017

NBC News launches new broadcast on Snapchat
NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience...

21 Jul 2017

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