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Doctors: Think twice when online
Doctors: Think twice when online

How much information should doctors and other medical professionals share on social media?

By Andre Jurgens 2 days ago

Nic Ray from BrandsEye
Amasa Speaker Series kicks off with Nic Ray from BrandsEye

The first episode in the Amasa Speaker Series hosted Nic Ray, who spoke about how BrandsEye can possibly predict future outcomes...

By Juanita Pienaar 2 days ago

Social media analysis report on RSA protest actions
Social media analysis report on RSA protest actions

Following the recent cabinet reshuffle and subsequent downgrade of South Africa's economic rating, there has been a surge in the number of public tweets and posts on related topics. Praesignis in partnership with Insights Radar conducted an advanced social media analysis on the protest actions...

By Ruan de Beer, Issued by Praesignis 26 Apr 2017

Lourensford summer winner Clifford Wort
Summer winners of #SeasonsOfLourensford Instagram comp announced

The winners of the summer category for Lourensford Estate's #SeasonsOfLourensford Instagram competition has been announced. The competition features the beauty of the farm as it transforms throughout the seasons...

24 Apr 2017

ADSA responds to Noakes verdict
ADSA responds to Noakes verdict

The ADSA says its complaint against Tim Noakes was nothing personal, and was out of concern about giving unconventional infant nutrition advice through social media...

24 Apr 2017

Image credit: Top Girl Studio © –
Five ways for health and wellness brands to win on Instagram

A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with.

By Annabel Porter 21 Apr 2017

Director of connectivity programs, Yael Maguire at F8 event
F8: Connectivity, artificial intelligence and more from day two

Day two of Facebook's annual event...

21 Apr 2017

Lucian Milasan © –
F8 2017: Camera effects platform and more from day one

Facebook annual event attracts thousands as new tech revealed...

20 Apr 2017

#OneShow2017: Social influencer marketing finalists revealed!
#OneShow2017: Social influencer marketing finalists revealed!

Finalists in the ‘social influencer marketing' category have been revealed for One Show 2017...

18 Apr 2017

Indian Prime Minister most followed, most effective leader on Instagram
Indian Prime Minister most followed, most effective leader on Instagram

‘World leaders on Instagram' is Burson-Marsteller's latest research into how world leaders, governments and international organisations communicate via social media...

14 Apr 2017

Safrea unravels the fake news phenomenon
Safrea unravels the fake news phenomenon

Here's what Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye mentioned at Safrea Cape Town's recent fake news event...

By Leigh Andrews 13 Apr 2017

Riky Rick
Russian Bear #IAMNEXT campaign reaches 2m South Africans

Russian Bear Vodka reached over two million fans in its #IAMNEXT campaign, which exceeded its initial target of 360,000 people on Facebook, Twitter and Instagram...

13 Apr 2017

Posting, sharing and liking could get you into legal hot water
Posting, sharing and liking could get you into legal hot water

Social media users often share or like funny memes, embarrassing videos and stinging remarks about people without considering the consequences...

12 Apr 2017

Lancewood adds original flavour to Ultimate Braai Master cooking with Emoji Meals
Lancewood adds original flavour to Ultimate Braai Master cooking with Emoji Meals

Lancewood Cheese is a key ingredient in that most revered of local pastimes: the braai. It was a natural step, therefore, for Lancewood to sponsor the popular reality TV series, Ultimate Braai Master...

Issued by M&C Saatchi Abel 12 Apr 2017

Revlon names MediaCom SA as digital and social media agency
Revlon names MediaCom SA as digital and social media agency

Revlon has appointed MediaCom as its digital agency in South Africa. MediaCom has been steadily gaining ground with its revolutionary content and digital service offering, called MediaCom Beyond Advertising...

Issued by MediaCom 12 Apr 2017

(c) Katarzyna Bialasiewicz -
Where is your audience? Survey indicates it could be on Facebook

Bespoke research, in the absence of in-depth industry media and social media behaviour and psychographics, allows Limelight Consulting to form custom segmentations and draw insights on new media and traditional media, thus driving business objectives...

12 Apr 2017

Facebook helps SMMEs to unlock potential, grow
Facebook helps SMMEs to unlock potential, grow

According to Abi Williams, Facebook's sales manager for small and medium businesses in the Middle East, Turkey and Africa, small businesses are the engine of economic growth in South Africa...

11 Apr 2017

SouthAfricaIn3Words: one complex country, one complex hashtag
SouthAfricaIn3Words: one complex country, one complex hashtag

South Africa. Another large, populous country in Southern Africa that harbours a wealth of promise, but hasn't yet lived up to it this century...

By Andy Walker 10 Apr 2017

Bring the personal touch back into your brand messaging. Image © Kirill Makarov –
Making digital brand communication human again

Take your social media marketing to the next-level - from B2B and B2C to P2P (person to person) and H2H (human to human). It's as easy as remembering that you need to be relatable and not sound like a computer, even if the message you're sharing has been automated...

By Leigh Andrews 10 Apr 2017

(c) bloomua -
YouTube channels must win audiences before winning ads

SAN FRANCISCO - YouTube on Thursday stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos...

10 Apr 2017

(c) Andrey Armyagov -
Failed Pepsi, Nivea ads show industry's diversity problem

NEW YORK - Recent high-profile advertising missteps by Pepsi and skin-care company Nivea underscored anew Madison Avenue's awkward relationship with racial diversity at a time when the United States is becoming less white...

10 Apr 2017

(c) Anthony Brown -
Facebook ramps up fight against 'revenge porn'

SAN FRANCISCO - Facebook on Wednesday unleashed a new weapon in the war against "revenge porn" at the leading social network as well as the messaging services Messenger and Instagram...

7 Apr 2017

Creating effective ‘advertising' in the age of immediacy
Creating effective ‘advertising' in the age of immediacy

Just because social media enables us to respond immediately, does not mean that what we respond to has changed, or that any less time and effort needs to be devoted to creating shareable content...

By Nigel Hollis, Issued by Kantar Millward Brown 6 Apr 2017

The first 24 hours - What the world had to say about #JunkStatus
The first 24 hours - What the world had to say about #JunkStatus

Meltwater, the global online media intelligence provider, has released a report analysing editorial and social media responses in the first 24 hours following South Africa's recent credit downgrade to junk status...

Issued by Meltwater 6 Apr 2017

Facebook's Johannesburg office moves premises as African growth accelerates
Facebook's Johannesburg office moves premises as African growth accelerates

Facebook has moved its Johannesburg offices into larger premises, providing a new base for the company's work across Africa...

5 Apr 2017

(c) Vitaliy Vodolazskyy -
Why your social media marketing strategy isn't taking off

Brands in every industry are investing more heavily in social media marketing in 2017. Unfortunately, most businesses aren't tracking their ROI. According to a survey of 1,000 companies, 41% of brands have no idea what impact social media has on their brand's finances...

By Ryan Kh 3 Apr 2017

Original image © –
Fake followers are a massive problem, as SA duo proves

It's almost become an unspoken fact over the years that social media has a major problem with fake followers. Now, two writers have brought the problem into the open by running a dummy Instagram account and buying fake followers in the process...

By Hadlee Simons 3 Apr 2017

(c) Panithan Fakseemuang -
Twitter makes room for more characters in tweets

SAN FRANCISCO, US: Twitter on Thursday began rolling out changes to let people pack more into tweets, subtracting from the character count names of those being replied to in posts...

31 Mar 2017

Boris Dzhingarov
Marketing yourself as a budding freelance writer

There are thousands of people out there competing for the same work that you want. You have to be good to compete, but you've also got to be visible to compete...

By Boris Dzhingarov, Issued by Monetary Library 31 Mar 2017

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