BizTrends 2018


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Manufacturing Indaba 2018

How to master #Instagram marketing in 2018
How to master #Instagram marketing in 2018

Join Meltwater and Lauren Dallas, founder of The Growth Academy and Future Females, for a free webinar on how you need to adapt your strategy to take advantage of the recent Instagram algorithm updates...

Issued by Meltwater 1 day ago

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 2 days ago

Image ©
Did Barack Obama really say 'Stay woke, bitches' in this viral video?

"Thank you. And stay woke, bitches," is not a quote you'd normally attribute to former US President Barack Obama. But filmmaker Jordan Peele just made this a reality, by using intelligent visual trickery...

By Andy Walker 2 days ago

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 2 days ago

The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network
The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network

As more video content is consumed on the internet, finding the specialists in optimising that content is going to be vital...

By Danilo Acquisto 17 Apr 2018

Reputational risk of social media
Reputational risk of social media

In the sometimes-fraught relationship between major corporations and ordinary citizens (consumers), the explosion of social media has shifted the power into the hands of the masses...

By Bradley Elliott 16 Apr 2018

#FairnessFirst: Addressing that gender equality pay gap, day by day
#FairnessFirst: Addressing that gender equality pay gap, day by day

It was 'equal pay day' in the US on 10 April. That's how far into 2018 a woman had to work to earn what a man earned in 2017. Here's how to stand up for your rights to equal pay for equal work...

By Leigh Andrews 16 Apr 2018

The rise of digital influencers
The rise of digital influencers

Social media influencer definitely sounds like a made-up job, right? Well, it turns out this is one of the hottest jobs right now, thanks to the rise of brands tapping into these digitally savvy content creators...

By Hlumelo Ndoni 13 Apr 2018

Jock-strapped
Jock-strapped

Nick Feinberg writes that radio programmers who are comfortable with listenership figures while perpetuating and defaulting to the fading abyss of cliché jockism will go the same route as their minions...

By nick feinberg 13 Apr 2018

#OneShow2018: Social influencer marketing finalists revealed!
#OneShow2018: Social influencer marketing finalists revealed!

Finalists in the 'social influencer marketing' category have been revealed for One Show 2018...

13 Apr 2018

#OneShow2018: Social media finalists revealed!
#OneShow2018: Social media finalists revealed!

Finalists in the 'social media' category have been revealed for One Show 2018, with one South African entry making the grade...

13 Apr 2018

#OneShow2018: Interactive finalists revealed!
#OneShow2018: Interactive finalists revealed!

Finalists in the 'interactive' category have been revealed for One Show 2018, with two SA entries making the grade...

13 Apr 2018

Col'Cacchio Insta-readies its dining experience
Col'Cacchio Insta-readies its dining experience

Italian-inspired restaurant franchise Col'Cacchio has added an engaging element to their dining experience that would hold special appeal for their social media-savvy customers...

12 Apr 2018

Third of South Africans feel mobile browsers are safer than social media apps
Third of South Africans feel mobile browsers are safer than social media apps

Opera's State of the mobile web report Q1 2018 reveals one-third of the surveyed internet users believe a mobile browser offers them more privacy features than a standalone social media app...

12 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Bruce Daisley, VP for Europe at Twitter. © .
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 2)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In part 2 of this three-part article, I chatted with him more about Monk Mode Mornings, how one should not mistake collaboration with creativity, the Netflix culture document [Netflix Culture Deck] and more...

By Jon Ratcliffe 12 Apr 2018

Generation selfie and the internet celebrity face
Generation selfie and the internet celebrity face

Selfie-culture is changing both the way consumers see themselves - and the way that humans look...

By Bronwyn Williams 11 Apr 2018

Social media integration at its core
Social media integration at its core

For many marketers, social media is integrated into almost every aspect of their marketing campaigns, which is a great way to leverage the power of social media to increase awareness of marketing efforts.

By Tyrone Donders 11 Apr 2018

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

Red iPhone 8 arrives, LG G7 ThinQ images leaked
Red iPhone 8 arrives, LG G7 ThinQ images leaked

NEWSWATCH: Friday, 13 April 2018, will see the arrival of Apple's iPhone 8 and iPhone 8 Plus in a red finish in select countries; and images of LG's upcoming flagship, the G7 ThinQ, have been leaked...

By Ilse van den Berg 10 Apr 2018

OLX joins the millionaires club on social media
OLX joins the millionaires club on social media

OLX South Africa's combined social media following crossed the million mark. The milestone goes to show the success of the world's leading marketplace in establishing its relevance to South Africans...

Issued by OLX 10 Apr 2018

Will business feel the after-effects of FB's data breach?
Will business feel the after-effects of FB's data breach?

Gil Sperling, CTO of Facebook marketing partner, Popimedia comments on Facebook's data breach and what it means for advertisers?...

By Gil Sperling 9 Apr 2018

Social shopping with #SpreeGallery
Social shopping with #SpreeGallery

Online fashion retailer Spree has launched #SpreeGallery - a new social shopping hub that invites customers to share images of themselves wearing products bought on Spree...

9 Apr 2018

Mobile and social are dominant forces in SA retail
Mobile and social are dominant forces in SA retail

Virtual shopping is becoming the norm. Using our mobile devices to window shop and find the best price, product reviews, and advice through social media has reinvented the shopping experience...

By Kerry Hope 6 Apr 2018

Image credit: WildVeganGarden via .
Influence marketing - tapping into the herd instinct

Mike Broom gives a detailed analysis of the herd theory related to influencer marketing...

By mike broom 5 Apr 2018

Waffleboo © –
"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

Bruce Daisley, VP for Europe at Twitter. Image supplied.
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 1)

Bruce Daisley is VP for Europe at Twitter and runs the Eat Sleep Work Repeat podcast. In part 1 of this three-part article, I chatted to him about Monk Mode Mornings, the power of laughter, his new work manifesto and more...

By Jon Ratcliffe 5 Apr 2018

Instagram breaks third-party apps, services by throttling its API call limit
Instagram breaks third-party apps, services by throttling its API call limit

In what seems to be a knee-jerk reaction to its parent company's recent leaky-data woes, Instagram has restricted third-party developers from accessing its data pool...

By Andy Walker 5 Apr 2018

Former Dimension Data CEO tips R10m into emerging social networking platform
Former Dimension Data CEO tips R10m into emerging social networking platform

Rapidly growing social discovery and messaging platform Gather Online has announced former Dimension Data chief executive Brett Dawson will be joining its board of directors as chairman...

Issued by Luxury Brands 4 Apr 2018

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