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A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White

Twitter Lite.
Twitter Lite now available in over 45 countries

Twitter announced this week that it has expanded Twitter Lite to 21 more countries, including five countries in Africa...

1 day ago

Fak'ugesi Digital Africa Residency expanded
Fak'ugesi Digital Africa Residency expanded

The Fak'ugesi African Digital Residency programme goes trans-continental in 2018...

2 days ago

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 2 days ago

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 3 days ago

Toussaint Alain, African Daily Voice CEO.
New pan-African news agency launched

African Daily Voice (ADV) will provide comprehensive coverage in text, photo, video and computer graphics of African news...

3 days ago

Social media strategies beyond content plans: Apply the 80/20 rule
Social media strategies beyond content plans: Apply the 80/20 rule

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour...

By Mike Saunders 13 Aug 2018

Women entrepreneurs can boost South Africa's economy by R175bn
Women entrepreneurs can boost South Africa's economy by R175bn

According to new research released by Facebook, women entrepreneurs have the potential to boost the South African economy by R175bn by 2022...

10 Aug 2018

Challenger marketing still the best approach
Challenger marketing still the best approach

A brand is what it does and doesn't do. Whilst we tend to focus on what brands do, just as significant is what a brand or company decides not to do. More often than not, not doing anything results in missed opportunities...

By Bogosi Motshegwa 8 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

#StartupStory: Say hello to Social Path
#StartupStory: Say hello to Social Path

Having launched just over a year ago, this digital marketing agency is already well on its way to changing the social media game. For Social Path, it's all about marketing with meaning...

By Jessica Tennant 7 Aug 2018

Instagram, the natural showcase for fashion and luxury
Instagram, the natural showcase for fashion and luxury

In a difficult economic context, the fashion industry, and even the long-reluctant luxury goods sector, have turned towards digital technology...

By Valérie Moatti and Céline Abecassis-Moedas 6 Aug 2018

Ming-Cheau Lin. Image by Grethe Rosseaux via ©
#FairnessFirst: How to avoid cultural appropriation in advertising

What do roller derbies, feminism and food blogging have in common? The answer is purple-haired Taiwanese-South African copywriter, foodie and author, Ming-Cheau Lin, who uses her platforms to educate the industry on being mindful of multiculturalism and better reflecting 'otherness'...

By Leigh Andrews 6 Aug 2018

#WomenDeliver2022 campaign calls on public to share vision of women in Africa
#WomenDeliver2022 campaign calls on public to share vision of women in Africa

Cape Town is bidding to host the 2022 Women Deliver Conference and as part of the bid, the Cape Town and the Western Cape Convention Bureau, a division of Wesgro, will be running a #WomenDeliver2022 social media campaign, sharing the journey and vision of local women during August...

3 Aug 2018

Technology: The challenge for marketers
Technology: The challenge for marketers

We will almost certainly wake up tomorrow with a new platform, feature, or app; this raises a few critical questions for advertisers and marketers: how will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?...

By Andrew MacKenzie 3 Aug 2018

Who owns your LinkedIn profile?
Who owns your LinkedIn profile?

Have you ever considered that your LinkedIn profile (along with your password and connections) could actually belong to your company? I kid you not...

By linda graham 3 Aug 2018

How to win social media followers and influence people while still remaining authentic
How to win social media followers and influence people while still remaining authentic

Social media influencers have become the darlings of the branding world and PR companies are in heated competition to woo them for their clients...

By Phindile Sihlangu 2 Aug 2018

6 skills a social media ideator needs to develop to thrive
6 skills a social media ideator needs to develop to thrive

Through social media, one is able to more effectively and intimately interact with others, however, these digital platforms also act as disrupters to the real world, which often compete for your time and energy...

By Zubeida Goolam 2 Aug 2018

Online video killed the radio star
Online video killed the radio star

Online video is a multi-faceted marketing beast with many variables that can make a big difference. To really cut it, you must get with the programme...

By Jacqueline Freer 2 Aug 2018

Social media is not just for consumers
Social media is not just for consumers

The success of social media marketing for consumer-based companies can be replicated for industrial and service-based organisations, provided some guidelines are established...

Issued by Litha Communications 1 Aug 2018

The rise and rise of video
The rise and rise of video

Any digital content that is shared on social media and that includes an evocative visual or video, increases conversions by up to 80% and is more likely to be read and watched...

Issued by Content Lounge 31 Jul 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

How data can be used to connect brands with their audience
How data can be used to connect brands with their audience

Brands are beginning to view engagement as one of the most important metric on social media. They're realising that the more they encourage their audience to interact with them, the more likely it is to lead to sales as well as brand loyalty...

By Lauretta Ndlovu, Issued by Dentsu Aegis Network 31 Jul 2018

Idols SA judges © .
Positive chatter about Idols SA on social media

Meltwater tracked and analysed mentions of Idols SA, season 4, in editorial and social media and found that there have been over 300 articles of the show in the South African news since the new season began on 8 July, most of which has been positive...

30 Jul 2018

Calling all social media marketers, agencies and communicators in South Africa to share their knowledge
Calling all social media marketers, agencies and communicators in South Africa to share their knowledge

The Social Brand Survey is an integral part of the influential SA Social Media Landscape by Ornico and World Wide Worx...

Issued by Ornico 30 Jul 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

With smartphone usage in SA as high as an estimated 29.2 million (51% of the population), more and more shoppers are making purchases on their mobile phones...

By Sven Schoof 30 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Screengrab from .
Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

But what happens after Mandela Day?
But what happens after Mandela Day?

One has to wonder if the general population really understands the true meaning of Mandela Day or what this great legend really stood for...

By Cosmos Mashego 24 Jul 2018

Screen grabs from the ad.
#OrchidsandOnions: Rush, rush, to your nearest Toyota dealer...

I love road trips. And this has to be one of the best places in the world to do a really great road trip...

By Brendan Seery 24 Jul 2018

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