The 'ennial tribes: Understanding Generation Y and Generation Z South AfricansRachel Thompson, NIQ and GfK – an NIQ Company 19 Apr 2018
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big datamike broom 12 Apr 2018
World's first social influencer survey results reveal the power of authentic online influenceJuanita Pienaar 23 Mar 2018
Data visualisation tools provide a view of the customer journey beyond marketingRichard Mullins 13 Nov 2017