African Response

African Response celebrates 10 years in business

[Issued by African Response] Transformation has received a major boost in the research industry, with African Response celebrating 10 years in business. 17 May 2013 11:55

Pondering Panda CEO slams research industry

In his opening speech at today's session of the South African Market Research Association's (SAMRA) conference, Butch Rice, co-founder and CEO of market research company Pondering Panda, criticised the local research industry. 16 May 2013 13:50

Yellowwood Future Architects

Get out from behind your desk

[Al Mackay, Issued by Yellowwood Future Architects] Yellowwood has recently released a white paper on brand relevance, entitled "How to know more about your market than anyone else". 13 May 2013 11:57

Radio listenership improves significantly over 2012

SAARF has released its Radio Audience Measurement Survey (RAMS) for May 2013, which shows that compared to a year ago, listenership is significantly improved, both during the working week and across the week. 13 May 2013 11:42

International audit results of TAMS due mid-May

The SAARF Board decided last year that an international audit of the TAMS panel was necessary to review the methodology, identify any possible shortcomings in the panel as well as areas of improvement and guide the planned multimillion-rand expansion of the panel. 10 May 2013 11:20

Highlights of HacksHackers Cape Town journalism salary survey

HacksHackers Cape Town recently undertook an online journalism salary survey and has revealed some of the highlights. 9 May 2013 05:05

Columinate

E-banking survey reveals surge in mobile banking

[Issued by Columinate] Online research specialist Columinate has released the results of the second annual Internet Banking SITEisfaction survey, one of the most comprehensive reports on customers' usage and perceptions of e-banking in South Africa. 8 May 2013 14:06

Adspend declines in real terms

MediaShop has analysed adspend trends covering a five-year period from 2008 to 2013 (March to February). This excludes self-promotion adspend. 8 May 2013 09:50

Mxit Brand Index: 30 April 2013

The latest Mxit Brand Index has been released, revealing the top 20 South African brands on Mxit on 30 April 2013. 8 May 2013 08:59

Digital moves ahead

The key finding of research Howzit MSN commissioned from market researcher Echo with the goal of achieving a clear and more accurate view of print and digital audience numbers is that readership figures shows that the internet now has a further reach and a wider audience than print. 6 May 2013 09:59

Yellowwood Future Architects

Be careful of the hidden traps in research!

[Robert Jameson, Issued by Yellowwood Future Architects] Every marketer should know that getting relevance right ultimately drives brand preference and sales. 2 May 2013 10:36

SAARF AMPS release, LSM training

The South African Audience Research Foundation (SAARF) will be releasing the first RAMS 2013 in Johannesburg and presenting LSM training in Johannesburg and Durban. 29 Apr 2013 10:25

AfriGIS

AfriGIS Telecoms Market - and Movement Insights Database

[Issued by AfriGIS] Geographical Information and Communication specialist AfriGIS has announced the long awaited release of the AfriGIS Telecoms Market Share - and AfriGIS Movement Insights Databases. 29 Apr 2013 09:46

Reputation matters, top 20 SA companies

The 2013 RepTrak Pulse survey has released the names of the top 20 JSE companies in South Africa in reputation. 26 Apr 2013 09:33