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Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Research company, Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

17 hours ago

Galina Peshkova - .
SME Survey 2018 focus on digital transformation

SME Survey 2018 will highlight the levels of digital transformation in the small business sector...

1 day ago

It's no surprise, BMi Research's first bursary graduate is a star!
It's no surprise, BMi Research's first bursary graduate is a star!

BMi Research's first employee to benefit from their staff bursary programme has successfully completed her B.Com in Business Management...

Issued by BMi Research 1 day ago

Less than 30% of Africa's e-commerce startups profitable
Less than 30% of Africa's e-commerce startups profitable

Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties...

By Gabriella Mulligan 8 Dec 2017

Report shows native advertising rises in importance
Report shows native advertising rises in importance

According to a new report, the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies...

7 Dec 2017

Ordinary South Africans give their views on corruption and state capture
Ordinary South Africans give their views on corruption and state capture

37-million South Africans give their views on corruption and state capture in an Ask Afrika and Infusion Knowledge Hub survey...

7 Dec 2017

Image credit: Alok Sharma - .
New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017

SA shoppers' penchant for healthy, organic food an opportunity for brands
SA shoppers' penchant for healthy, organic food an opportunity for brands

According to a new report released by big data and predictive analytics provider IRI, South African shoppers buy more healthy and organic food than their European counterparts...

5 Dec 2017

The World’s Most Eligible Bachelor campaign.
APA results: Kenya's thriving advertising industry

The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally...

4 Dec 2017

Bank advertising: a hit-or-miss
Bank advertising: a hit-or-miss

SA's big five banks spend millions of rands on advertising, a substantial amount of which is being spent on ads that miss the mark, according to market research agency Columinate, but audiences don't mind an ad that pushes a product or tells a story, as long as it's done well...

By Jessica Tennant 1 Dec 2017

Black Friday 2017 surpassed expectations: Picodi
Black Friday 2017 surpassed expectations: Picodi

Global discounts website, Picodi.com, says Black Friday went beyond expectations this year. The company says consumers' activity increased on average by 624%...

1 Dec 2017

Brands: Meet the #UntaggableForce
Brands: Meet the #UntaggableForce

An ability to embrace the #UntaggableForce will be key for brands determined to flourish in the adapt-to-survive reality characterising global and local consumer markets today.

By Megan Bowman 30 Nov 2017

Africa's rebound demands bolder strategies than ever before
Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Image supplied.
Scopen research ranks Joe Public as top agency for integrated services

Global consulting firm, Scopen has released research that ranks Joe Public as the top agency for integrated services by client opinion...

27 Nov 2017

Meltwater CEO Jorn Lyseggen with his book, Outside Insight.
The new corporate digital reality of Outside Insight

Meltwater's global CEO, Jorn Lyseggen explains the crux of his book on the new digital reality that those who leverage insights from external data or digital breadcrumbs will find themselves at an information advantage over those that don't. Here's why you need to focus on Outside Insight or fall behind...

By Leigh Andrews 23 Nov 2017

My generation failed to create loyalty
My generation failed to create loyalty

It is very obvious that my generation failed dramatically, worldwide. The next generation want change. Mostly simply change away from what my generation achieved...

By Erik Du Plessis 22 Nov 2017

Scopen’s global CEO Cesar Vacchiano and Johanna McDowell of IAS.
Getting to grips with the Scopen Agency Scope 2017

The results of the second edition of the Scopen Agency Scope are in! I caught up with Scopen's global CEO Cesar Vacchiano and Johanna McDowell of IAS on the importance of client-agency relationships, particularly with BEE being a uniquely SA component within the global advertising landscape...

By Leigh Andrews 22 Nov 2017

Smartphone sales in SA rise 28% as average selling price falls
Smartphone sales in SA rise 28% as average selling price falls

South African smartphone sales climbed 28% year-on-year to three million units in the third quarter of 2017, while basic mobile phone sales were up 6% to 1.6 million units for the same period...

Issued by GfK South Africa 22 Nov 2017

Black Friday - Stats show trend on the rise in SA
Black Friday - Stats show trend on the rise in SA

Digital advertising agency Jetweb, has kept a close eye on Black Friday through social listening data for the last three years and says the trend is on the rise...

22 Nov 2017

Image credit: Pixabay - .
Google reveals findings of the 2017 Connected Consumer Study

Google SA has announced the launch of the 2017 Connected Consumer Study, conducted by research group Kantar TNS...

20 Nov 2017

Empowering millennials through mobility
Empowering millennials through mobility

The millennial generation is changing the game globally - more specifically: how they communicate with businesses, what and how they purchase, and what they value most...

By Des Fenner 17 Nov 2017

Plus94 Research announced as intended provider of new Maps research
Plus94 Research announced as intended provider of new Maps research

MA(SA) CEO and MRF director Greg Garden has announced that Plus94 Research has been chosen as intended provider of the new Maps research...

17 Nov 2017

South African men buy into personal care
South African men buy into personal care

Women may find themselves fighting for mirror space and hiding their eye creams because according to Euromonitor, men's grooming recorded a 13% growth in value sales in 2016...

17 Nov 2017

Survey will offer key insights on influencer marketing
Survey will offer key insights on influencer marketing

A groundbreaking research project on social influence, to be released early in 2018, will reveal key insights into the audiences that populate brand communities on social networks...

14 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

Hannari Slabbert
Predicting the future with WGSN trends

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November...

By Louise Marsland 9 Nov 2017

Gustav Goosen, head of IAB’s Research Council.
Annual Internet Advertising Revenue Report released by PwC and IAB SA

PwC and IAB SA recently released the results of the 2016 annual Internet Advertising Revenue Report...

8 Nov 2017

ABC Q3 2017 results continue declining trend
ABC Q3 2017 results continue declining trend

The Audit Bureau of Circulations of South Africa (ABC) third quarter results released this morning show the continuation of the declining trend seen in Q1 and Q2 of this year, both in the press and magazine categories...

By Danette Breitenbach 8 Nov 2017

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Ericsson releases MEA Mobility Report 2017 at AfricaCom

Ericsson yesterday, 7 November 2017, in a briefing at AfricaCom 2017 released its Ericsson Middle East and Africa Mobility Report 2017, which predicts that LTE subscriptions will expand by 47%...

8 Nov 2017

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