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New press offices

TBWA has opened a press office on Bizcommunity.com!
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Consumers in South Africa trust content and brands, but for how long?
Consumers in South Africa trust content and brands, but for how long?

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide' for brands online...

Issued by Kantar TNS 14 hours ago

Nigerians seek a 'next-level' shopping experience
Nigerians seek a 'next-level' shopping experience

The Nielsen Shopper & Retail World Conference held in Lagos, Nigeria, has revealed that modern trade formats like supermarkets and hypermarkets are stepping up to fulfill the needs of consumers...

Issued by Nielsen 16 hours ago

Havas report explores consumers' attitude towards gender and gender equality
Havas report explores consumers' attitude towards gender and gender equality

Havas recently released the latest in its series of Prosumer reports, focusing on people's attitudes on gender and gender equality...

3 days ago

2017 World Press Trends report released
2017 World Press Trends report released

At a time when trust in traditional media is at an all-time low, it is the crucial factor underpinning radical change and future success in the news industry, according to the World Press Trends 2017 report...

3 days ago

Clicks Clubcard takes the lead in loyalty
Clicks Clubcard takes the lead in loyalty

Clicks Clubcard has moved into the top spot as South Africa's most used loyalty programme at 67%, just beating last year's loyalty leader, Pick n Pay Smart Shopper...

3 days ago

Ipsos launches DUEL: A System 1/System 2 rapid testing approach
Ipsos launches DUEL: A System 1/System 2 rapid testing approach

Ipsos Marketing has developed a new screening approach - one that leverages learnings from behavioural science and cognitive psychology to capture consumer reactions without the use of scaled responses...

Issued by Ipsos 12 Oct 2017

Why social media sentiment matters, according to UK mobile study
Why social media sentiment matters, according to UK mobile study

Three UK has topped a sentiment analysis of UK mobile networks conducted by opinion mining company BrandsEye...

12 Oct 2017

Erica Elk, executive director of the CDI.
The CDI announce name change, launch Design Directory and release results of CDI design retail survey

The CDI announces its new name, the Craft and Design Institute; the launch of SA's first craft and design directory; and the results of a survey undertaken by the CDI on the value of design retail in Cape Town...

12 Oct 2017

Report reveals customer aftermarket is afterthought for manufacturers
Report reveals customer aftermarket is afterthought for manufacturers

A new report reveals discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector...

12 Oct 2017

Icasa report analyse tariff notifications submitted by network operators
Icasa report analyse tariff notifications submitted by network operators

Icasa has published a report that analyses tariff notifications submitted to it by network operators during the first half of the year...

11 Oct 2017

IoT Barometer Report reveals optimism over IoT's potential outcomes
IoT Barometer Report reveals optimism over IoT's potential outcomes

Vodafone's fifth annual IoT Barometer Report reveals South Africans' optimism over possible business outcomes from IoT...

11 Oct 2017

Cienpies Design © –
Advertising effectiveness has been captured by ‘liking'

Whatever has happened to the idea of advertising effectiveness?

By mike broom 6 Oct 2017

Peter Langschmidt, the PRC’s lead research consultant.
The Establishment Survey, a foundation for a brave new world

The Establishment Survey (ES) is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa...

By Danette Breitenbach 6 Oct 2017

34° in search of the Kenyan story
34° in search of the Kenyan story

The age-old practice of storytelling falls front and centre of the African experience: it's how information is disseminated, skills are exchanged, and histories are kept alive...

Issued by 34° 6 Oct 2017

MRF announces release of updated Amps 2016
MRF announces release of updated Amps 2016

The MRF has announced the release of an update to the Amps 2015 database using the 2016 SA population statistics...

5 Oct 2017

Controversy at BRC Rams presentation as results are questioned by Magic 828AM
Controversy at BRC Rams presentation as results are questioned by Magic 828AM

Independent radio station, Magic 828AM stands up against methodology used to measure listenership in the Western Cape by the BRC...

By Tony Sanderson 4 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three
Taking a closer look at media monitoring, AVE and regulation - Part three

In the final chapter of this three-part series on media monitoring, ROI Africa's Tonya Khoury shares insight into some of the biggest campaigns she's witnessed as well as some of the trends emerging in PR...

By Angie White 4 Oct 2017

Columinate celebrates its ninth birthday
Columinate celebrates its ninth birthday

Founded by Dr Henk Pretorius and Elna Pretorius nigh on a decade ago, modern insights agency Columinate is celebrating its ninth birthday this October...

Issued by Columinate 3 Oct 2017

The 19th annual Sunday Times Top Brands Awards
The 19th annual Sunday Times Top Brands Awards

The 2017 Top Brands survey polled 3,500 individuals, aged 18 years and older in both metropolitan and non-metropolitan areas of South Africa to establish a ranking of Top Brands in 32 consumer categories...

Issued by Kantar TNS 2 Oct 2017

(c) georgejmclittle -
Net traffic props up SA media sector

Spending on internet access contributed to the growth in South Africa's entertainment and media industry...

By Taschica Pillay 29 Sep 2017

How logos have evolved
How logos have evolved

How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world...

29 Sep 2017

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline
Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

Retail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy...

Issued by GfK South Africa 28 Sep 2017

Report indicates impact of programmatic media buying on brand reputation
Report indicates impact of programmatic media buying on brand reputation

The CMO Council and Dow Jones have released a milestone report on the state of digital brand advertising, based on consumer response and marketer reactions to issues with automated ad placement...

28 Sep 2017

Introducing the Columnibus: Columinate's monthly Omnibus study
Introducing the Columnibus: Columinate's monthly Omnibus study

Modern insights agency Columinate is launching the first iteration of its Omnibus research study, the Columnibus, on Tuesday, 3 October...

Issued by Columinate 27 Sep 2017

Brand categories. Image supplied.
New realities from brand motion study

WE Communications' inaugural Brands in Motion study, conducted across South Africa, China, the UK, the US, Germany and Australia, examines rational and emotional drivers that motivate customer choices within today's environment...

27 Sep 2017

Research indicates multiple reading occasions reduces cost per thousand
Research indicates multiple reading occasions reduces cost per thousand

Print is the only medium where rate cards are based on one OTS (opportunity to see) per reader, however new research consistently proves that the same issue of publications have multiple reading occasions by the same reader...

27 Sep 2017

Experiences are the new black
Experiences are the new black

It is no longer chic to be chic and wealth is not displayed anymore. Consumers are no longer buying goods; instead they are spending on experiences...

By Danette Breitenbach 22 Sep 2017

Facebook reaches 29% usage in South Africa, 97% by brands
Facebook reaches 29% usage in South Africa, 97% by brands

The SA Social Media Landscape 2018 study notes that social media use has intensified among South Africans during the past year, with Facebook now being used by 29% of the population...

21 Sep 2017

Consumer spending leads economic recovery
Consumer spending leads economic recovery

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends...

By Danette Breitenbach 21 Sep 2017

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