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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
(c) Katarzyna Bialasiewicz -
Humans want human touch in customer journey, not bots

New UK research indicates that consumers value human interaction in the customer services process, with 87% reporting they tend to stay more loyal and increase their business with companies that offer a real person to talk to at the right stage of their customer journey...

20 Mar 2017

African Reputation Index defines corporate reputation
African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

By Danette Breitenbach 16 Mar 2017

PAMS research out in October
PAMS research out in October

The first PAMS (Publisher Audience Measurement Survey), conducted by the Publisher Research Council (PRC), will provide media owners, agencies and marketers with an accurate new reading currency in South Africa...

14 Mar 2017

Nature programmes make you happier
Nature programmes make you happier

Research released by the BBC indicates that watching nature programmes has a direct impact by increasing the mood and wellbeing of its viewers...

13 Mar 2017

Effective Measure releases ad blocking report
Effective Measure releases ad blocking report

Effective Measure's Ad Blocking in South Africa 2017 report suggests that 13% of South African consumers use ad blockers because of the disruptive, annoying and overwhelming number of advertisements. Security and speed were also common concerns...

10 Mar 2017

Global perceptions of gender equality - Poll
Global perceptions of gender equality - Poll

In the interest of International Women's Day, new data from Ipsos Global @dvisor shows that although the clear majority in 24 countries around the world say they believe men and women should be treated equally (88% on average)...

Issued by Ipsos 8 Mar 2017

eBook: Getting Focus Groups Right
eBook: Getting Focus Groups Right

Focus groups have long been used by brands and marketing teams to better understand a customer's perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value...

Issued by Interact RDT 8 Mar 2017

Uncovering actionable insights amidst chronic information overload
Uncovering actionable insights amidst chronic information overload

Few could argue that 2016 was an annus horribilis. With a volatile political environment (both locally and globally) and widespread economic malaise, every sphere of business – and life - was somehow upended or disrupted...

Issued by imagineNATION Alliance 7 Mar 2017

(c) rawpixel -
MA(SA) proposes new research currency

The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks...

By Danette Breitenbach 6 Mar 2017

Paperless office is unrealistic
Paperless office is unrealistic

British-American information scientist, Frederick Wilfrid, first envisioned a ‘paperless office' in 1978 but the reality is that printers continue to be used daily...

3 Mar 2017

Social analysis shows majority of Americans against Trump's immigration order
Social analysis shows majority of Americans against Trump's immigration order

Analysis of sentiment based social media points to the unpopularity of proposed Trump policies – such as the border wall and the so-called ‘Muslim ban' – contrary to findings of traditional polling...

By JP Kloppers 2 Mar 2017

Agencies facing shrinking profits should control the controllables
Agencies facing shrinking profits should control the controllables

According to the latest Kingston Smith survey, which analyses the annual performance of over 250 marketing service companies globally, five out of the eight sectors surveyed saw operating profit margins fall...

2 Mar 2017

Top business sites in South Africa - January 2017
Top business sites in South Africa - January 2017

South African Minister of Finance Pravin Gordhan delivered the South African National Budget Speech for 2017 this week. This event attracts plenty of press and advertiser involvement annually, so here are the top business sites in South Africa for last month...

1 Mar 2017

Integrated sales, marketing teams essential to convert leads
Integrated sales, marketing teams essential to convert leads

In December 2016, Oracle launched its research finding in a report titled, Can Virtual Experiences Replace Reality...

28 Feb 2017

Millennials' confidence drops against world instability
Millennials' confidence drops against world instability

According to Deloitte's sixth annual Millennial Survey, respondents indicate they are less likely to leave the security of their jobs, more concerned about uncertainty arising from conflict and not optimistic about the directions their countries are going...

24 Feb 2017

New BBDO CEO finds Scopen research valuable
New BBDO CEO finds Scopen research valuable

The Spanish-based independent research company Scopen and the IAS partnered in a 2016 study that highlighted 15 key trends in the South African communication, marketing, procurement and advertising industries...

23 Feb 2017

Publisher Research Council sets research programme for 2017
Publisher Research Council sets research programme for 2017

The Publisher Research Council (PRC), representing the interests of both print and online publishers in South Africa, has released its projects, studies and upcoming research for 2017...

21 Feb 2017

Compete cleverly: Don't outrun – outwit!
Compete cleverly: Don't outrun – outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power...

Issued by Gawk 20 Feb 2017

Consumers prefer companies that make them feel good about themselves
Consumers prefer companies that make them feel good about themselves

Weber Shandwick has launched a report, The Company behind the Brand II: In Goodness We Trust, a global thought leadership study. A key finding is the degree to which products and services make individuals feel good or healthy, surpasses their interest in specific corporate responsibility initiatives, sometimes by wide margins.

17 Feb 2017

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards
Buzz and social media dominant in soft metrics in IPA Effectiveness Awards

Warc has released a comprehensive marketing effectiveness report, based on in-depth analysis and insights from the global IPA Effectiveness Awards 2016...

17 Feb 2017

Starcom US most awarded media agency in The Gunn Report for Media
Starcom US most awarded media agency in The Gunn Report for Media

Starcom US, OMD and Heineken top the lists in The Gunn Report for Media, the global evaluation of media innovation and success..

17 Feb 2017

Ekaterina Ryakina © –
Customer centricity and collaboration for all

First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer's chief client officer, shares how this will strengthen the local marketing industry...

By Leigh Andrews 16 Feb 2017

Data is the ‘new oil' and everyone needs to know what they're leaking
Data is the ‘new oil' and everyone needs to know what they're leaking

F-Secure's Chief Research Officer, Mikko Hypponen, warns about the growing intrusiveness of social media and internet-connected devices...

Issued by Maximizer Software 16 Feb 2017

How brands are using UX to improve customer experience
How brands are using UX to improve customer experience

Customer experience – and getting it right - is the defining factor that is helping brands stand out in the digital space. In this day of technological advancement amid a deluge of digital marketing tactics, working hard to ensure your customer's satisfaction is of prime importance in order to make an impact...

Issued by Interact RDT 15 Feb 2017

Snaplytics releases Snapchat trends report
Snaplytics releases Snapchat trends report

Copenhagen, Denmark – Snaplytics, the SaaS company offering Snapchat marketing insights, has released a comprehensive survey of Snapchat data to better understand how brands are using the site to communicate with their followers...

14 Feb 2017

(c) rawpixel -
Unlock corporate creativity to increase productivity, research suggests

Global research indicates corporates need to unlock creativity within their employees to increase productivity. Capturing that elusive creativity is the focus of CCDI Creative workshops, offered in Cape Town...

13 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest...

By Leslie Pascaud 9 Feb 2017

Is Banting moving the SA cheese market forward?
Is Banting moving the SA cheese market forward?

With the Noakes-induced Banting trend in South Africa prescribing the consumption of cheese, just what impact, if any, is this phenomenon having on domestic consumption trends?...

Issued by Insight Survey 9 Feb 2017

Jozi's Ornico City launches with art auction to benefit education
Jozi's Ornico City launches with art auction to benefit education

To celebrate its move from Sandton into Johannesburg's heartland, marketing research firm Ornico will be cutting the ribbon on its new inner city premises on Thursday, 23 February...

Issued by Ornico 9 Feb 2017

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