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Maverick of brand thinking insights - Is your brand 'woke'?
Maverick of brand thinking insights - Is your brand 'woke'?

As cliché as it sounds, brands need to adapt to consumers' current state of mind and way of things or suffer the consequences of being called out or being irrelevant...

By Mfundo Ntsibande 6 Feb 2018

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#MeetingsAfrica: Sharing the benefits of tourism

The importance of Meetings Africa in terms of its contribution to the macro-economy of the country cannot be underestimated. "It serves to boost tourism revenue while driving employment."

By Danette Breitenbach 6 Feb 2018

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

The Wound boldly explores tradition and sexuality
The Wound boldly explores tradition and sexuality

"The Wound was born out of a desire to push back against clichéd stereotypes of black masculinity perpetuated inside and outside of African cinema," says writer-director John Trengrove...

By Daniel Dercksen 5 Feb 2018

Pete Case, chief creative officer, Ogilvy & Mather South Africa.
#BizTrends2018: The transformation of the advertising space

The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...

By Pete Case 5 Feb 2018

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And the Safta nominees are...

The South African Film and Television Awards (Safta) has announced its (very, very) long list of nominees, so buckle up, because here they are...

By Julia Breakey 5 Feb 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side
#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal...

By Natasha Fourie 5 Feb 2018

Johannes Torpe announced as speaker at Design Indaba 2018
Johannes Torpe announced as speaker at Design Indaba 2018

Danish designer and CEO and creative director of the design company, Johannes Torpe Studios has been announced as one of the speakers at this year's Design Indaba Conference 2018...

By Juanita Pienaar 5 Feb 2018

Marsascala enjoys a reputation as one of the prettiest seaside villages in the south | Mark Leach
A South African's guide to moving to and making it in Malta: Clean sweeps and dirty reputations

I want to share two secrets with you. Firstly, how a lifetime in PR has qualified me, unexpectedly, to thrive in Malta. And secondly, to address the fear that all South Africans secretly have about living abroad...

By Marcus ‘The Maltese Falcon’ Brewster 2 Feb 2018

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

#BizTrends2018: It's not on top, it's inside
#BizTrends2018: It's not on top, it's inside

The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power...

By Gillian Rightford 2 Feb 2018

#NewCampaign: The story of a Standard Bank Protea
#NewCampaign: The story of a Standard Bank Protea

TBWA\Hunt\Lascaris created an integrated campaign for Standard Bank to showcase its commitment to Regional Performance Centres (RPCs) and endeavour to move South African cricket forward...

By Jessica Tennant 1 Feb 2018

Virtual audience engagement is easier than you'd imagine
Virtual audience engagement is easier than you'd imagine

Should you be using VR? It has some great advantages for communications and storytelling...

By Sandra Roberts 1 Feb 2018

Why my startup scene is better than yours: Kenya
Why my startup scene is better than yours: Kenya

Last week, Disrupt Africa kicked off a new series, in which we have spoken to the great and the good from various African tech scenes to find out what it is that makes them tick...

By Tom Jackson 1 Feb 2018

Mobile app fatigue - what is it and what can you do about it?
Mobile app fatigue - what is it and what can you do about it?

Eight years after the global "app-splosion", even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, "app-fatigue" is now a thing...

By Lynette Hundermark 1 Feb 2018

Marketing and branding: Outsource or hire?
Marketing and branding: Outsource or hire?

Start the new year finding an agency that understands what you do and who your target market is, and work with them to generate a plan to heighten awareness of your brand name and drive product sales...

By Kirsten McLeod Grobler 1 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads
#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

Image by Minky Stapleton ©  republished with permission from .
Aloha, porn, missiles and the unchanging human race

So, it's a balmy morning on 13 January 2018 in Hawaii. You can smell the hibiscus and you can see the early morning light dancing off those over-sized waves only the Pacific Ocean can bring. Life is good. As you stroll along the beach your phone makes a strange noise. You look down and squint a little to read the screen. It says that there are incoming missiles about to hit and the alarm is not a drill...

By Damon Stapleton 31 Jan 2018

Reputation is the be-all and end-all
Reputation is the be-all and end-all

In light of the Capitec/Viceroy debacle, Clare O'Donovan takes a look at the top five risks that could impact reputation and which she believes should be the top priority for corporate South Africa...

By Clare O'Donovan 31 Jan 2018

Ed Sweetman via
How print supports the trend toward hyperlocal marketing

There has never been more demand for hyperlocal marketing than there is today. And print is one of the best methods to support hyperlocal reach...

By Vaughan Patterson 30 Jan 2018

Future-fitting SA businesses
Future-fitting SA businesses

Technology, and the speed of technology, and skills are two of the country's CEOs most significant business concerns which also include cyber threats. This was the finding of PwC's most recent Annual Global CEO Survey...

By Danette Breitenbach 30 Jan 2018

#BizTrends2018: Communication planning in a disruptive world
#BizTrends2018: Communication planning in a disruptive world

Those in leadership positions within the media industry face a daunting task. Technology has completely reshaped business and it's not done yet...

By Gisela Seeley 30 Jan 2018

#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR
#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

Johannesburg-based strategic communications consultancy F/NE, with its reach into Kenya, Nigeria, Zambia and Zimbabwe, recently partnered with GlobalHealthPR (GHPR), the world's largest independent health and science communications agency partnership, in order to expand the network's presence and capabilities in Africa...

By Jessica Tennant 29 Jan 2018

#BizTrends2018: The new rules of retail
#BizTrends2018: The new rules of retail

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...

By Lauren Hartzenberg 29 Jan 2018

#BizTrends2018: Boldly advancing into the digital technology future
#BizTrends2018: Boldly advancing into the digital technology future

There is real concern at both business and individual level about how rapidly the digital technology environment is changing...

By Lebo Madiba 29 Jan 2018

Pixabay via .
The anxious optimist in the corner

PwC's 21st Annual Global CEO Survey was recently released locally, following its global release in Davos at the World Economic Forum (WEF), with an emphasis on South Africa...

By Danette Breitenbach 29 Jan 2018

Is 2018 the year the robots come for us? (Spoiler alert: not likely)
Is 2018 the year the robots come for us? (Spoiler alert: not likely)

As a global strategist, I've spent a lot of January talking about the biggest trends in digital media and marketing for 2018...

By Tyler Greer, Issued by Exponential 29 Jan 2018

Sage advice for collaborating creatives
Sage advice for collaborating creatives

Devon Meerholz writes about a scenario when the client asks (demands) that two erstwhile competing agencies work together...

By Devon Meerholz 29 Jan 2018

Neri Oxman © Noah Kalina.
Neri Oxman announced as speaker at Design Indaba 2018

Architect, designer and inventor, Neri Oxman, has been announced as one of the speakers at this year's Design Indaba Conference 2018...

By Juanita Pienaar 29 Jan 2018

#NewCampaign: Omo challenges traditional gender roles
#NewCampaign: Omo challenges traditional gender roles

Omo's latest campaign, 'Dirt Is Good', is based on the premise that with Omo Auto, just a quick wash can remove the toughest stains, meaning 'less time washing, more time living'... a life full of play and active, shared experiences with your family and friends. Importantly, this message is not being directed at particular genders...

By Jessica Tennant 26 Jan 2018

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