Damon Stapleton

Chief Creative Officer at DDB New Zealand
Location:New Zealand


Damon went to New Zealand to work with his old partner Shane Bradnick and make some secret creative sauce. Before that he was ECD at Saatchi and Saatchi Australia, before that, Group ECD of TBWA Hunt Lascaris and Global ECD of Standard Bank. He's the only ECD in Africa to win a D&AD Black Pencil and the annual Directory Big Won Rankings lists him as one of the most successful ECDs of 2016, based on international award wins...
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Ideas: They are not for everyone

Narratives that don't make sense. If you have been in advertising for more than 10 minutes, you will have seen this before...

By Damon Stapleton 20 Sep 2017

How to make a Neo-Nazi sad

When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile...

By Damon Stapleton 13 Sep 2017

What if the right answer is wrong?

The thing about process is that it leaves very little room for madness, obsession and mistakes. To be human...

By Damon Stapleton 26 Jul 2017

Cannes. Strangers at the circus

There were two boats in Cannes. They were part of the seemingly endless cavalcade of behemoth yachts moored in the South of France for the Cannes advertising festival of creativity...

By Damon Stapleton 28 Jun 2017

The wisdom of taxi drivers

Many years ago, I was in New York for the first time. I was in a yellow cab I had seen in a hundred movies. It was like cinematic deja vu...

By Damon Stapleton 14 Jun 2017

Perhaps a little more Roger Moore?

OK, so this one isn't really about advertising. Let me explain...

By Damon Stapleton 7 Jun 2017

Judging D&AD: The hustle and strive

Where do you find inspiration? As it happens, I found it on a windswept balcony overlooking Shoreditch...

By Damon Stapleton 3 May 2017

The postcard is never the place

I had been walking with my new friend Alexander Kalchev through Chinatown in San Francisco. I had visited these streets before in my head...

By Damon Stapleton 26 Apr 2017

We need to leave the gardens of Versailles

Charles Maurice de Talleyrand, French foreign minister, was a fascinating character...

By Damon Stapleton 19 Apr 2017

The Kool-Aid is strong with this one

It would seem I was beaten to writing about the new Pepsi commercial by about 6 million people. Perhaps that is a good thing...

By Damon Stapleton 12 Apr 2017

Has advertising lost its sense of humour?

There is a saying in Hollywood that comedies never win at the Oscars. It would seem the stats back it up...

By Damon Stapleton 8 Mar 2017

The value of a pencil

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't...

By Damon Stapleton 22 Feb 2017

The great comfort of bad Super Bowl ads

Quick, name your top 10 Super Bowl ads from this year. I know, it's a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable...

By Damon Stapleton 8 Feb 2017

Are rules more important than ideas?

This isn't scientific. Just a hunch. A feeling. Remember those...

By Damon Stapleton 1 Feb 2017

The beautiful stone in your shoe

Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked blueberry muffins...

By Damon Stapleton 18 Jan 2017

The truth will set you free

Nothing reminds you of your love for advertising more than lying next to a man discussing the insertion of his catheter with his best friend...

By Damon Stapleton 14 Dec 2016

How to do impossible things

It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world...

By Damon Stapleton 7 Dec 2016

Fawlty Towers and the art of prediction

The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, Fawlty Towers, was liked by very few when it began in 1975. In fact, when the Daily Mirror reviewed the show the headline read "Long John Short on Jokes..."

By Damon Stapleton 30 Nov 2016

In defence of the often maligned creative

When I got into this business 20 years ago, creatives and creative departments were always called the crazy ones. We were portrayed as necessary yet unpredictable...

By Damon Stapleton 19 Oct 2016

A Singapore Sling lifts the haze

I was not designed for the clinical beauty of Singapore. It has the humidity of a Bikram yoga studio inside a Turkish bath house. I have hair that is the opposite of short. Subsequently, whenever I go there I feel like I have a dead octopus on my head...

By Damon Stapleton 5 Oct 2016

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