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Damon Stapleton

Damon Stapleton is ECD of the TBWA\ South Africa group and is the only ECD in South African advertising history to have won a Cannes Grand Prix, a Grand Clio, an ADC Black Cube and a D & AD Black Pencil. He has worked on brands such as BMW, Exclusive Books, Heineken, MTN, Standard Bank, Visa, YFM and Nissan. He also headed up the adidas campaign for the 2010 FIFA World Cup 2010. Contact him via email or tel +27 (0)11 322 3100. Follow him on Twitter at @D_Stapleton.
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Selling democracy to the masses

[Damon Stapleton] Over two years has passed since Barak Obama swept into office on a wave of positivity, an upbeat campaign slogan and the unprecedented use of social media. While the global recession quickly made it clear to Americans that "no, they can't", there is one lasting conviction that Obama's campaign left us with - advertising and politics do go well together.

Posted 1 year ago | Like (1) | You like this
[Cannes Lions] What is a Cannes Lion worth?
[Damon Stapleton] CANNES, FRANCE: We are coming to the end of another Cannes. The big parties with small pieces of food. The champagne being consumed by ridiculously good-looking people. The sharks that are smiling at you but looking over your shoulder to see who is more important. And, of course, egos and insecurities that could destroy even the bravest fashion victim. These things are all true; however, there is another side.
Posted 1 year ago | Like
[Cannes Lions] Nobody knows what’s going to happen next
[Damon Stapleton] CANNES, FRANCE: It's strange talking to the judges here. There really is a sense that nobody knows what's going to happen next. Advertising has become so all-encompassing, it’s really become hard to define. From a South African perspective, I believe we have about 12 months to take some quantum leaps.
Posted 1 year ago | Like
[Cannes Lions] Advertising's at a crossroads
[Damon Stapleton] CANNES, FRANCE: As I finish judging 4000 entries at 2010 Cannes Lions, I really do feel advertising is at a crossroad. I have never seen at awards show where you can definitely see the past, present and future all at the same time.
Posted 1 year ago | Like

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