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KidsCo offers new look, content
KidsCo offers new look, content

The international children's television channel, KidsCo revealed its new look and content yesterday, 8 January 2013. Shown on DStv Channel 308 and ToPTV Channel 255, the new look and feel channel is complemented by new shows plus a new website.

9 Jan 2013

1Life changes name to reflect new direction
1Life changes name to reflect new direction

1Lifedirect recently changed its company name to 1Life, which will be the umbrella brand for a host of existing and new financial services products that the company will offer clients. From inception in the local market, it has focused on shaking up the industry and, with this name change, MD, Laurence Hillman, shares more.

9 Jan 2013

A trucking good idea
A trucking good idea

Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.

Issued by Rolling Media 8 Jan 2013

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013
Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

7 Jan 2013

Most Popular lists for 2012 for Bizcommunity Marketing & Media SA
Most Popular lists for 2012 for Bizcommunity Marketing & Media SA

Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.

Issued by Bizcommunity.com 4 Jan 2013

Analytics are key to long-term brand activity on Google+ says Punch Communications
Analytics are key to long-term brand activity on Google+ says Punch Communications

LONDON, UK: The introduction of analytics to Google+ pages and communities will be key in ensuring that brands continue to invest time and resource into the social network, according to integrated PR, search and social media agency Punch Communications.

28 Dec 2012

Clover's CSI programme wins award
Clover's CSI programme wins award

Following the completion of PMR Africa's national survey on CSR in South Africa, the Clover group's corporate social investment programme, Clover Mama Afrika has been awarded the Diamond Arrow Award. It won the award in the business sector 'food manufacturers/processors' with a highest rated mean score of 4.10 out of a possible 5.00.

21 Dec 2012

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance
Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.

21 Dec 2012

Crossing borders with virtual offices

The world of office space may look like a complete mess to someone on the outside of that industry. Every single business needs to be able to solve the problem of having enough office space, yet many entrepreneurs are willing to go even further than that and invest money into offices that are not completely physical - the so-called virtual offices.

By Lewis Edward 21 Dec 2012

Mangaung pays attention to farmers

Commercial farming body Agri SA's stall drew much attention at the ANC's 53rd national elective conference in Mangaung, a spokesman said on Wednesday (19 December).

20 Dec 2012

SA's top ten most popular YouTube video ads in 2012
SA's top ten most popular YouTube video ads in 2012

YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:

19 Dec 2012

Build belief through brand narrative

Storytelling is as old as time and forms the very essence of humanity. From a very young age we make sense and experience life through stories. Indeed, narratives form an important link that provides context amidst the noise.

Issued by Etiket 18 Dec 2012

Dr Nikolaus Eberl
Will Mangaung arrest a decline in confidence in South Africa's future?

With the 53rd Elective Conference of the ANC now on in Mangaung, and 33 prominent business leaders calling for a joint effort to "arrest a decline in confidence in South Africa's future" (a clarion call joined by members of the banks and the clergy), there is the question as to what exactly will restore both investor and consumer confidence post the event that is causing so much anxiety throughout the nation.

By Dr Nikolaus Eberl 16 Dec 2012

'Put education to work' call by world's youth
'Put education to work' call by world's youth

A new infographic youth competition and launch of first global SMS campaign by the Education for All Global Monitoring Report calls on governments to help the 200 million 15 - 24-year-olds who never completed primary school and lack the skills to find decent work.

14 Dec 2012

Liqui-fruit officially sponsors 800km mountain bike race in 2013
Liqui-fruit officially sponsors 800km mountain bike race in 2013

Liqui-Fruit will be the official juice sponsor of the 2013 Absa Cape Epic from 17-24 March 2013 in the Western Cape and has simultaneously announced its title sponsorship of the Liqui-Fruit Cape Times Vineyard races, which take place on the final day of the Absa Cape Epic at Lourensford Wine Estate.

13 Dec 2012

Llewellyn Kriel
What Joburg should learn from Vodacom

So, the City of Joburg plans to spend - some might say, squander - as much as R10m on an image enhancement campaign. Some "image consultants" have quoted the city as much R55m for the job - which is probably more a telling indicator of just how bad its brand is than a real cost measurement.

By Llewellyn Kriel 13 Dec 2012

Estelle Nagel watching intrepid flyers getting wet.
Marketing lessons from the Red Bull Flugtag

Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.

By Estelle Nagel 12 Dec 2012

Farm employers say proposed wage increase too steep

Dozens of employers in the farming sector on Monday said the farmworkers' demand of a daily wage of R150 was too excessive, and it could lead to thousands of workers being laid off should the new sectoral determination decree agree with the employees.

11 Dec 2012

Know what makes your brand succeed - or not
Know what makes your brand succeed - or not

In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this.

By Thomas Oosthuizen 11 Dec 2012

e.tv welcomes the new year with an innovative refreshed brand identity
e.tv welcomes the new year with an innovative refreshed brand identity

In commemoration of fourteen years as South Africa's first and only free-to-air commercial TV station, e.tv will unveil a re-imaged brand identity that will come into effect from Tuesday, 1 January 2013.

Issued by e.tv 11 Dec 2012

Social enterprise: more than just liking, following or connecting with your company

As we engage in a century where everyone is not only a global citizen, but a valuable "Brand in Waiting," we begin to understand that the Internet Revolution is in fact the Industrial Revolution of our time.

Issued by icandi CQ 11 Dec 2012

Fresh new look for SA's frozen favourite, I&J
Fresh new look for SA's frozen favourite, I&J

I&J recently revealed their all-new packaging upgrade, which is already appearing in stores countrywide. When the times called for a major packaging upgrade, they approached brand design specialist agency, Just Design.

Issued by Just Design 10 Dec 2012

Farmers, unions urged to negotiate in good faith
Farmers, unions urged to negotiate in good faith

Agriculture, Forestry and Fisheries Minister Tina Joemat-Pettersson has urged representatives of Agri-SA and unions to negotiate in good faith for the minimum wage demand for farmworkers.

6 Dec 2012

New hire beefs up Boomtown's 'brand stewards' department
New hire beefs up Boomtown's 'brand stewards' department

Uyanda Manana has joined the Boomtown national agency network as its business unit director.

Issued by Boomtown 5 Dec 2012

Rebranding for Zoom Advertising
Rebranding for Zoom Advertising

Zoom turns 15 in February 2013 and, as this is reportedly a very busy period for its clients, the company decided to celebrate its birthday at the end of 2012 with a party on its premises. This was the perfect opportunity to refresh the brand and décor of the agency.

5 Dec 2012

Agri SA: Choices on labour unrest decisive for South Africa
Agri SA: Choices on labour unrest decisive for South Africa

High level discussions held today trying to resolve the labour unrest situation in the Western Cape confirmed that dissatisfaction involves much more than minimum wages only. Various social concerns also need to be addressed. Furthermore, it became evident that the wage and related challenges are not exclusively, but mainly that of seasonal workers who have to earn their annual income over a period of a few months.

4 Dec 2012

BCSA Brand Barometer out for industry participation
BCSA Brand Barometer out for industry participation

The Brand Council of South Africa (BCSA) has launched its first BCSA Brand Barometer, sending surveys to opinion leaders across the spectrum of business, government, education, media, branding and communications. Results are expected in early 2013.

30 Nov 2012

Mustard Marketing, Fivestar PR to rebrand Culinary Academy

Mustard Marketing and Fivestar PR have been appointed to rebrand the Culinary Academy (TCA) in 2013. Mustard will design and develop the new corporate identity, website and mobisite, and manage its social media activities strategy, while Fivestar will drive the company's strategic media and communications strategy to raise the public profile of the academy.

30 Nov 2012

The truth? McCANN PR wants to brag. And here's why...
The truth? McCANN PR wants to brag. And here's why...

The team at McCANN PR hasn't slept in months. Wouldn't you be counting sheep, while trying to come up with how to launch an international fashion brand to the hungry South African market?

Issued by McCann Worldgroup 28 Nov 2012

Getting rid of so-so social media
Getting rid of so-so social media

In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd.

By Tyrone Middleton 27 Nov 2012

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