Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...
1Lifedirect recently changed its company name to 1Life, which will be the umbrella brand for a host of existing and new financial services products that the company will offer clients. From inception in the local market, it has focused on shaking up the industry and, with this name change, MD, Laurence Hillman, shares more.
The international children's television channel, KidsCo revealed its new look and content yesterday, 8 January 2013. Shown on DStv Channel 308 and ToPTV Channel 255, the new look and feel channel is complemented by new shows plus a new website.
Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.
Imagine a post-apocalyptic earth. You know the usual sci-fi plot: the majority of the earth has been destroyed; a few remain and are ruled by an iron-fisted government. All creativity, colour and freedom are outlawed. The 'new earth' is a sorry excuse for it's former self: fragile and struggling to survive.
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
LONDON, UK: The introduction of analytics to Google+ pages and communities will be key in ensuring that brands continue to invest time and resource into the social network, according to integrated PR, search and social media agency Punch Communications.
Following the completion of PMR Africa's national survey on CSR in South Africa, the Clover group's corporate social investment programme, Clover Mama Afrika has been awarded the Diamond Arrow Award. It won the award in the business sector 'food manufacturers/processors' with a highest rated mean score of 4.10 out of a possible 5.00.
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
The world of office space may look like a complete mess to someone on the outside of that industry. Every single business needs to be able to solve the problem of having enough office space, yet many entrepreneurs are willing to go even further than that and invest money into offices that are not completely physical - the so-called virtual offices.
YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:
With the 53rd Elective Conference of the ANC now on in Mangaung, and 33 prominent business leaders calling for a joint effort to "arrest a decline in confidence in South Africa's future" (a clarion call joined by members of the banks and the clergy), there is the question as to what exactly will restore both investor and consumer confidence post the event that is causing so much anxiety throughout the nation.
So, the City of Joburg plans to spend - some might say, squander - as much as R10m on an image enhancement campaign. Some "image consultants" have quoted the city as much R55m for the job - which is probably more a telling indicator of just how bad its brand is than a real cost measurement.
Liqui-Fruit will be the official juice sponsor of the 2013 Absa Cape Epic from 17-24 March 2013 in the Western Cape and has simultaneously announced its title sponsorship of the Liqui-Fruit Cape Times Vineyard races, which take place on the final day of the Absa Cape Epic at Lourensford Wine Estate.
Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.
In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this.
In commemoration of fourteen years as South Africa's first and only free-to-air commercial TV station, e.tv will unveil a re-imaged brand identity that will come into effect from Tuesday, 1 January 2013.
As we engage in a century where everyone is not only a global citizen, but a valuable "Brand in Waiting," we begin to understand that the Internet Revolution is in fact the Industrial Revolution of our time.
Zoom turns 15 in February 2013 and, as this is reportedly a very busy period for its clients, the company decided to celebrate its birthday at the end of 2012 with a party on its premises. This was the perfect opportunity to refresh the brand and décor of the agency.
Uyanda Manana has joined the Boomtown national agency network as its business unit director.
The Brand Council of South Africa (BCSA) has launched its first BCSA Brand Barometer, sending surveys to opinion leaders across the spectrum of business, government, education, media, branding and communications. Results are expected in early 2013.
Mustard Marketing and Fivestar PR have been appointed to rebrand the Culinary Academy (TCA) in 2013. Mustard will design and develop the new corporate identity, website and mobisite, and manage its social media activities strategy, while Fivestar will drive the company's strategic media and communications strategy to raise the public profile of the academy.
The team at McCANN PR hasn't slept in months. Wouldn't you be counting sheep, while trying to come up with how to launch an international fashion brand to the hungry South African market?
For a simple and affordable portable vending solution, Promoshop Kiosk, Quick Kiosk and Rapid Kiosk are ideal for your outdoor sales and eventing solution.
In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd.
Ever wondered what happened to Alcatel mobile phones? Once upon a time the "Rolls Royce" of cellulars in the peak of the cellphone boom, the brand somewhat waned into obscurity. Now it seems to have re-emerged to boldly claim a stake in the smartphone market and 2013 is the year touted for this bold dynamic play to take full effect. Let us unpack the curious business case of the Alcatel brand and its journey of rediscovery and brand repositioning.
We all recognise them, we all love them and we all want them. Yet iconic brands are rare. An iconic brand is able to punch far above its weight. Most iconic brands do not spend a fortune on marketing - they attain gravity naturally as consumers tune into them. Whatever they do creates impact way beyond their magnitude. (video)