[Saint-Francis Tohlang] Ever wondered what happened to Alcatel mobile phones? Once upon a time the "Rolls Royce" of cellulars in the peak of the cellphone boom, the brand somewhat waned into obscurity. Now it seems to have re-emerged to boldly claim a stake in the smartphone market and 2013 is the year touted for this bold dynamic play to take full effect. Let us unpack the curious business case of the Alcatel brand and its journey of rediscovery and brand repositioning. |
[Saint-Francis Tohlang] In the information age of the 21st century with a social fabric that is evermore complex coupled with the breakdown of age old systems, it becomes increasingly important to assess what's going on in the world right now to understand ways of moving forward better. |
[Saint-Francis Tohlang] The blogosphere; as a collective of unique voices from digital citizens of the world has proliferated the Web 2.0 with such an air of independence that bloggers have engendered an interesting kind of power. This power is largely accrued through speaking with an untainted, opinionated, authoritative and unmediated voice. |
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