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Biz Takeout's

Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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Future Dimensions Media | the future of audio branding
Future Dimensions Media | the future of audio branding

Future Dimensions Media offers an online marketing solution with a complete turnkey service, creating bespoke audio branding to complement the brand personality and enrich the customer experience...

Issued by Future Dimensions Media 3 Aug 2015 10:08

Berge Farrell Design unites the Tastic family - Berge Farrell
Berge Farrell Design unites the Tastic family

Continuously keeping up with trends and bringing innovative and up-to-date products to the table meant that it was time for South African rice brand, Tastic, to receive a packaging design refresh and upgrade...

Issued by Berge Farrell 3 Aug 2015 09:34



Getting a feel for the luxury market in Africa
Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

The future of media monitoring is brand intelligence
The future of media monitoring is brand intelligence

Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...

By Michal Wronski 27 Jul 2015 06:00

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015 10:46

Bringing #TheFutureByDesign to the present
Bringing #TheFutureByDesign to the present

Last week, #TheFutureByDesign magazine was launched at the MTN Solution Space at the UCT Graduate School of Business in Cape Town. Hosted by the hilarious comedian and advertiser Mum-Z, the night was set for a quirky and insightful event...

By Beverley Klein 24 Jul 2015 10:22

Craig Hannabus
The human brand, who are we fooling?

The age of the human brand is upon us. It is no longer enough to sell reliable products of a high quality. A brand needs to be so much more than that...

By Craig Hannabus, Issued by NATIVE VML 23 Jul 2015 09:08

[Biz Takeouts Lineup] 141: IMC speakers Mel Attree and Enzo Scarcella and Native's Ben Wagner
[Biz Takeouts Lineup] 141: IMC speakers Mel Attree and Enzo Scarcella and Native's Ben Wagner

Tune in to the Biz Takeouts Marketing & Media radio show, 23 July 2015, from 9-10am, as show host Warren Harding chats Mel Attree, Enzo Scarcella and Ben Wagner...

22 Jul 2015 11:49

Bringing in the Brandnew Creative
Bringing in the Brandnew Creative

Brandnew Creative agency has built up chemistry with clients and media alike over the past six years. Now, the time has come for a 'brand new' take on Brandnew...

By Leigh Andrews 21 Jul 2015 14:00

Contact centre is integral part of brand activism
Contact centre is integral part of brand activism

The contact centre, which is at the sharp end of delivering customer experience, needs to be an integral part of the organisation's brand activism...

By Lisa Roos 21 Jul 2015 13:55

Limpopo to share in Brand South Africa national competitiveness conversation
Limpopo to share in Brand South Africa national competitiveness conversation

On 22 July 2015, Brand South Africa will take the conversation on national competitiveness to the Fusion Boutique Hotel in Polokwane as part of its mandate to position South Africa as a competitive investment destination.

21 Jul 2015 10:24

How brands really grow 6: Urbanisation - TNS South Africa
How brands really grow 6: Urbanisation

It would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing.

By Jannie Hofmeyr, Issued by TNS South Africa 20 Jul 2015 09:56

Michael Wood
Is Starbucks ready for South Africa?

Will the global brand be able to achieve sustainable success locally? SA's coffee culture is still in its infancy and competition will surely blast Starbucks from all sides - it's not going to be easy to achieve long-term success...

By Michael Wood 17 Jul 2015 13:30

[Biz Takeouts Podcast] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans
[Biz Takeouts Podcast] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Kira Koopman and Alistair King...

17 Jul 2015 10:34

[Biz Takeouts Lineup] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans
[Biz Takeouts Lineup] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans

Tune in to the Biz Takeouts Marketing & Media radio show, 16 July 2015, from 9-10am, as show host Warren Harding chats to Kira Koopman and Alistair King...

15 Jul 2015 12:18

[NewsMaker] Grant Shippey
[NewsMaker] Grant Shippey

Grant Shippey, CEO of creative digital agency Amorphous New Media, has again assumed 100% control of his business after he and the Times Media Group (TMG) agreed to part ways...

By Louise Marsland 15 Jul 2015 09:41

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

By Joseph Neusu 13 Jul 2015 13:03

Lessons from Willy Wonka on the art of promotion
Lessons from Willy Wonka on the art of promotion

A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing...

By Andrew MacKenzie 10 Jul 2015 13:43

[TrendTalk] Don't skewer your clients on #AskTwitter
[TrendTalk] Don't skewer your clients on #AskTwitter

There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them...

By Louise Marsland 10 Jul 2015 12:12

Using little data in your brand strategy
Using little data in your brand strategy

Big data has typically been an industry focal point however less has been said about the potential of little data which, when used correctly, can be used to construct 'Digital DNA' for individual consumers.

10 Jul 2015 12:09

Awards after awards. Enough already
Awards after awards. Enough already

Advertising awards are plentiful. Cannes Lions, Loeries, Pendorings, CIO, AAF, AotW, CRESTA and LIA to name but a few, and all these awards are about creativity...

By Rolf Akermann 9 Jul 2015 13:35

Mobile, mobile, mobile
Mobile, mobile, mobile

This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg...

By Danette Breitenbach 9 Jul 2015 13:20

Kauai launches new concept store
Kauai launches new concept store

Kauai has unveiled a new concept store at The Zone @ Rosebank with a new CI, a new store look and feel, and a new menu designed to give customers a 'nutritional theatre' experience...

9 Jul 2015 11:10

Promise sees results - Promise Brand Specialists
Promise sees results

Despite tough macro-economic conditions, Promise has achieved 24% growth in revenue across the group over the past financial year. This includes an astonishing 80% increase from the digital division, Promise Digital...

Issued by Promise Brand Specialists 9 Jul 2015 10:22

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session
[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session

Tune in to the Biz Takeouts Marketing & Media radio show, 9 July 2015, from 9-10am, as we play the podcast from the BrightRock Connection Session that took place on 25 June...

7 Jul 2015 13:36

Mistakes to avoid when designing your logo
Mistakes to avoid when designing your logo

The logo of a company or a brand has to be instantly recognisable and must also attempt to represent the company's ethic, industry, and personality. Designing a logo may seem to be an easy task. It's all about picking the correct colours, choosing a wacky font, and matching it to Clipart, right? Well, no...

By Roane Swindon 6 Jul 2015 14:00

TCM puts Guerilla in leading role for re-launch across Africa
TCM puts Guerilla in leading role for re-launch across Africa

TCM was once the home of 'oldies-but-goodies' like Casablanca, Gone with the Wind, and They Died with Their Boots On, bringing these and other classics to viewers across the continent. But just as much as times have changed, so too has the channel's offering...

Issued by Guerilla Tactic Media 6 Jul 2015 09:04

Shifting attitudes towards the body
Shifting attitudes towards the body

Would you want to be a Cyborg in the near future? A Cyborg is defined as a human enhanced by technology; that is a person whose physiological functioning is aided by a mechanical or electronic device...

By Danette Breitenbach 3 Jul 2015 13:56

[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Lauren Durant and Fabrizia Degli Esposti...

2 Jul 2015 14:37

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