#MandelaMonth

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25% tax on international branding services?
25% tax on international branding services?

Whether it be research, strategy, identity design or communication, the 'big guys' are often importing the services of agencies from the UK, Europe and/or The States, at mammoth cost, and with often lacklustre results...

By Giles Shepherd 1 day ago

Brands: taking centre stage at festivals
Brands: taking centre stage at festivals

Brands need to become part of the festival conversation, and grab opportunities to connect with revellers with both hands...

By Andrew Gibson 2 days ago

Health hacks to new packs
Health hacks to new packs

The brief was simple - inject new vitality into Citro-Soda packs by modernising, improving shelf standout and counteracting me-too competitors encroaching on the brand's visual assets...

Issued by Just Design 16 Jul 2018

Brands encouraged to rebrand to dotAfrica domain names
Brands encouraged to rebrand to dotAfrica domain names

As major brands like Absa register, use and promote .africa (dotAfrica) domain names, the effect on commerce, education, health and other sectors could be profound...

16 Jul 2018

#Loeries2018 MasterClass: Female representation and the media - who controls the narrative?
#Loeries2018 MasterClass: Female representation and the media - who controls the narrative?

You have the opportunity to choose from eight (four in the morning and four in the afternoon) Loeries MasterClasses on Thursday, 16 August, and learn from leading brand communicators...

Issued by Loeries 16 Jul 2018

The Hidden Flag
#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

Head of strategy, Qhakaza Mthembu. © .
Livity Africa will now be known as Digify Africa

Livity Africa has announced its rebrand to Digify Africa, a name-mark and brand that better expresses and encapsulates the mandate of the organisation in closing the digital divide...

12 Jul 2018

Dove global women.
#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

We've seen a marked rise in returning to real values and letting a brand's humanity and true beauty shine through its messaging in 2018...

By Leigh Andrews 12 Jul 2018

Hlumelo Ndoni, co-founder and growth lead of Lokal Link.
#StartupStory: Lokal Link, matching up the right influencer with the right brand

Hlumelo Ndoni who founded Lokal Link started his career as an intern at Hellocomputer and noticed a new form of brand communication gaining popularity globally...

By Juanita Pienaar 12 Jul 2018

Absa embraces Africa with new brand
Absa embraces Africa with new brand

Reclaiming its African roots, the Absa Group, formerly Barclays Africa, has started trading on the Johannesburg Stock Exchange with a new share code (ABG) and a new corporate identity...

11 Jul 2018

Aquafresh celebrates South African mums with 'Power to You, Mum'
Aquafresh celebrates South African mums with 'Power to You, Mum'

Aquafresh recently launched 'Power to You, Mum', a campaign that recognises and celebrates the South African mother, and all the ways in which she does-it-all...

Issued by Havas Johannesburg 9 Jul 2018

Edcon bids farewell to Boardmans and Red Square brands
Edcon bids farewell to Boardmans and Red Square brands

Boardmans and Red Square cosmetics stores will soon be no longer as Edcon intensifies its focus on the Edgars brand in a bid to win back shoppers...

By Lauren Hartzenberg 9 Jul 2018

The crucial role of client service excellence in agencies
The crucial role of client service excellence in agencies

Developing client service excellence in order to properly service clients' campaigns is imperative for client retention, writes Mpho Nkomonde...

By Mpho Nkomonde 9 Jul 2018

Just Design broadens its creative offering
Just Design broadens its creative offering

Just Design has broadened its creative offering with the launch of a branding division, headed up by brand specialist Scott Clephane...

Issued by Just Design 9 Jul 2018

Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.
#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Learn why Sebastian Padilla, co-founder of Anagrama in Mexico, is this year's Loeries' design jury president...

By Leigh Andrews 6 Jul 2018

Image supplied.
Brand Commune 2018 uncovers whether business purpose is measurable

The annual Brand Commune took place on 19 June 2018 in Johannesburg presented by the Brand Council South Africa (BCSA) to uncover the potential point to purpose for South African brands...

5 Jul 2018

The importance of diversity when creating communications strategies
The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

Influential Africans changing the narrative on Africa
Influential Africans changing the narrative on Africa

The most influential people of African descent that are changing the conversation on Africa globally to that of an 'Africa Rising', have been named in Los Angeles...

3 Jul 2018

Lemaitre launches new brand positioning
Lemaitre launches new brand positioning

Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market's consideration set...

Issued by Boomtown 3 Jul 2018

Once you've decided what business you are in, now build a brand (Part 2)
Once you've decided what business you are in, now build a brand (Part 2)

People don't really care about what you are selling, they care about your 'brand'... (Part 2)

By Bogosi Motshegwa 3 Jul 2018

#NewBiz: Pernod Ricard SA appoints PHD Media SA
#NewBiz: Pernod Ricard SA appoints PHD Media SA

PHD SA, a subsidiary of the Omnicom Media Group, has been appointed by Pernod Ricard South Africa to oversee its media strategy and buying...

2 Jul 2018

Click, Click, Go!
Click, Click, Go!

The brand formerly known as Airlines SA approached Realm Digital to assist with their rebranding and repositioning strategy...

Issued by Realm Digital 29 Jun 2018

#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA
#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA

Former MD of The Jupiter Drawing Room Cape Town, Claire Cobbledick has recently been appointed GM at Gumtree SA, after joining the online classified advertisement and community website as head of marketing in 2014...

By Jessica Tennant 29 Jun 2018

8 steps to refreshing your corporate identity
8 steps to refreshing your corporate identity

Coming up with your corporate identity is not as simple as briefing a designer and giving them free rein. There is a lot of ground work that you need to do in advance to understand where your brand is going, and how your identity will reflect this...

By Tim Allemann, Issued by Fedgroup 28 Jun 2018

Once you've decided what business you are in, now build a brand (Part 1)
Once you've decided what business you are in, now build a brand (Part 1)

People don't really care about what you are selling, they care about your 'brand'...

By Bogosi Motshegwa 28 Jun 2018

Brand submissions for the 2018 Vega Brand Challenge now open
Brand submissions for the 2018 Vega Brand Challenge now open

When brands encounter a challenge, they generally turn to the professionals for creative help - from strategic brand planning to multimedia design and copywriting, experience and reputation are everything...

Issued by Vega School 27 Jun 2018

The Odd Number acquires equity stake in Hoorah
The Odd Number acquires equity stake in Hoorah

The Odd Number has acquired an equity stake in digital media consultancy Hoorah, which will form the digital media arm of The Odd Number...

26 Jun 2018

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018
#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

By Leigh Andrews 25 Jun 2018

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