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Biz Takeout's

Episode 172: “The First Kiss” with Y&R South Africa & Safely Home Western Cape.

Date: 5 May 2016
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123RF
Even low-income consumers have inspirations

The fact that some people are in the lower income bracket doesn't mean that we need to only sell entry-level products to him or her...

By Candice Simon 21 hours ago

Insights2020: Three dimensions for customer-centric growth - Millward Brown
Insights2020: Three dimensions for customer-centric growth

By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!...

Issued by Millward Brown 1 day ago

Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record - FCB Africa
Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record

The Clorox Company has announced the selection of FCB and mcgarrybowen/Dentsu Aegis Network as the lead creative agencies to represent Clorox's portfolio of businesses...

Issued by FCB Africa 1 day ago

© Andrey Armyagov – 123RF.com
Is your brand a cowboy or a Stepford wife?

Common sense (and lots of research) tells us that people's inner psychology is not driven by their biological gender, but rather by the family, cultural and social structures that have helped to form their unique personalities...

By Jason Ray 1 day ago

34 creates a curious occasion for Musgrave Gin - 34
34 creates a curious occasion for Musgrave Gin

Musgrave Gin approached 34 and asked for out-of-the-box ideas. Realising the opportunity to do some exciting work within the growing gin trend, the team at 34 looked into the stories behind the brand for inspiration...

Issued by 34 1 day ago

Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

By Marthinus Van Loggerenberg, Issued by FCB Africa 2 days ago

Brand inc helps launch unique sporting platform that showcases African talent - Brand inc
Brand inc helps launch unique sporting platform that showcases African talent

Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase...

Issued by Brand inc 29 Apr 2016

#HappinessMatters: Designing a purpose-driven internal brand
#HappinessMatters: Designing a purpose-driven internal brand

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of Sales and Distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.

By Sindy Peters 28 Apr 2016

My friends call me Vinyl Richie – but you can call me Chuck!
#CommerceMonth: [Behind the Selfie] with... Richard Wood

This week, we find out what's really going on behind the selfie with technophile Richard Wood, national retail solutions manager at Graffiti Retail Solutions...

By Leigh Andrews 27 Apr 2016

New look and feel for Zinto - Zinto Activation Group
New look and feel for Zinto

Established experiential brand activation agency, The Zinto Marketing Group, has been in operation for more than 15 years. The brand is embracing change and embarking on a rebrand by refreshing its identity on its company website and logo design...

Issued by Zinto Activation Group 22 Apr 2016

Airbnb inspires travellers to live like a local
Airbnb inspires travellers to live like a local

Airbnb is rolling out an updated app and launching a global brand campaign to encourage people to change the way they experience the world around them...

21 Apr 2016

Celebrating the South African brand, as Freedom Day approaches
Celebrating the South African brand, as Freedom Day approaches

South Africa will commemorate the 22nd anniversary of the first non-racial, all-inclusive, national election in its history on 27 April 2016. Freedom Day carries many memories and emotions for all citizens...

By Manusha Pillai 21 Apr 2016

When brands are a matter of life and death
When brands are a matter of life and death

Brands matter. Of course they do - and it's the job of most of you reading this to make sure that brands are meaningful to those who use them...

By Sarah Britten 20 Apr 2016

J. Walter Thompson MENA releases region's Future 100 Trends and Change to Watch in 2016 - JWT
J. Walter Thompson MENA releases region's Future 100 Trends and Change to Watch in 2016

J. Walter Thompson's Innovation Group MENA has released its Future 100 Trends and Change to Watch in 2016, which provides insight into the 100 latest trends across the Middle East and North Africa...

Issued by JWT 18 Apr 2016

Don't skimp on trademark protection for your brand - Monetary Library
Don't skimp on trademark protection for your brand

Without a solid brand, your company will simply get lost in the crowd and will not be able to showcase its uniqueness. But in addition to establishing a brand, you should also take the time to trademark it to protect it...

By Boris Dzhingarov, Issued by Monetary Library 18 Apr 2016

Branding and Mustang
Branding and Mustang

17 April was Global Ford Mustang Day and the 50th anniversary of the iconic vehicle. It's been a brand that keeps on giving too, going through many reiterations in the past 50 years while retaining...

By Jeff Nemeth 18 Apr 2016

I hate speaking to your call centre!
I hate speaking to your call centre!

How many times have you said this or heard someone say it? In this post I would like to explore the reasons why these interactions are so dreaded...

By Chantel Botha, Issued by BrandLove 15 Apr 2016

How celebrities can help improve a brand's appeal - The XTrade story - Monetary Library
How celebrities can help improve a brand's appeal - The XTrade story

A celebrity endorsement can instantly raise the profile of a brand or product, and choosing celebrities who appeal to different markets than you currently engage can broaden your brand's appeal...

Issued by Monetary Library 13 Apr 2016

The Loeries: Encouraging unity through creativity
The Loeries: Encouraging unity through creativity

Advertising veteran and CEO of Amusement Park Entertainment Jimmy Smith will bring his unique insight to the judging panel at this year's Loeries Creative Week Durban...

Issued by Loeries 13 Apr 2016

Sustainability a key driver to brand success
Sustainability a key driver to brand success

According to Bloomberg, 8 out of 10 entrepreneurs who start business fail within the first 18 months. In South Africa, 86% of start-up businesses fail in their first year...

By Nkgadimeng Ramela 11 Apr 2016

©langstrup via 123RF
Reputation discussions should happen more frequently in business

We are living in an interesting time, with so much focus on our country's President, his past and current actions, and the company he keeps...

By Ashley Truscott 11 Apr 2016

[One Show 2016] Branded Entertainment, Radio and PR finalists announced
[One Show 2016] Branded Entertainment, Radio and PR finalists announced

The One Club have announced the finalists for branded entertainment, radio and PR, with nine featuring from South Africa...

11 Apr 2016

© Panom Bounak – 123RF.com
Madonna vs Meat Loaf: When is it time to rebrand?

If your company is your body, then your brand is your face, both sensing and communicating...

By Christo Maritz 8 Apr 2016

Rebranding Rietfontein: A fresh new arrival - Weathermen  & Co
Rebranding Rietfontein: A fresh new arrival

The familiar Namibian juice brand, Rietfontein, recently briefed Weathermen & Co to create a new look for their line of fruit juices...

Issued by Weathermen & Co 7 Apr 2016

New book reveals secrets of craft of television marketing
New book reveals secrets of craft of television marketing

On 28 April, 'The TV Brand Builders', a book on TV marketing by Andy Bryant and Charlie Mawer, the managing and creative directors respectively of the creative agency Red Bee, will be released in the UK...

5 Apr 2016

Singita gets the nod from Vanity Fair magazine - Publicis Machine
Singita gets the nod from Vanity Fair magazine

The Singita Group recently received a nod from haute couture when Vanity Fair featured a set of bespoke luggage tags in its annual Travel issue, placing the group firmly on the international fashion travel map...

Issued by Publicis Machine 1 Apr 2016

#BrandManagerMonth: The Bizcommunity brand story
#BrandManagerMonth: The Bizcommunity brand story

Bizcommunity's own brand story wraps up #BrandManagerMonth with Terry Levin sharing insight into her brand objectives for the year as well as how a few of her favourite brands have realised the importance of differentiation from parity products...

30 Mar 2016

Caveman Café offers an all-new fuel stop for cyclists - Just Design
Caveman Café offers an all-new fuel stop for cyclists

Just Design collaborated with Conrad Stoltz to carve a unique brand experience targeting Stellenbosch's fast-growing cycling community...

Issued by Just Design 24 Mar 2016

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