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BizTrends 2017


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#funfilledvelvet campaign to hit stores this Easter
#funfilledvelvet campaign to hit stores this Easter

Boomtown's 2017 campaign for First Choice's popular dairy dessert product, Velvet, is set to hit stores from 10 April and will run through to 4 June...

Issued by Boomtown 3 days ago

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 3 days ago

Pauline du Paty
#BrandManagerMonth: Building a new brand in SA

I often wonder how I managed before Uber came waltzing into my life, solving the parking issue I so often have when in town, simplifying short distance travel and even pickups from the airport. But what about longer distances?

By Ilse van den Berg 23 Mar 2017

The MediaShop moves offices
The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston...

22 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand...

By Bogosi Motshegwa 22 Mar 2017

Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads
Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads

Red Cherry Interactive was briefed by African Bank to photograph billboard artwork for the sponsorship of a category in the 16th Annual Metro FM Music Awards...

Issued by Red Cherry Interactive 17 Mar 2017

Picture:
Creatives invited to pitch ideas for Tiger Tail's brand identity

Creatives wishing to participate in the 48-hour #CreativeHack2017 in Cape Town have until the end of today, 17 March to register. They will pitch to industry greats such as John Sanei and Alistair King...

17 Mar 2017

Sun Met celebrated with Mumm hits an all-time high
Sun Met celebrated with Mumm hits an all-time high

Openfield, the PR agency appointed by Sun International for the inaugural Sun Met, has announced that R44m worth of branded media coverage was generated through PR and media efforts...

Issued by Openfield 16 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch
Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

The trouble with branding things African
The trouble with branding things African

I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on...

By James Maposa 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017
Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)...

Issued by Gawk 15 Mar 2017

Emotional Intelligence: It is all about balance
Emotional Intelligence: It is all about balance

At the recent Digital Swarm event hosted by DigitLab, Mark Baker, founder and CEO of MyGrow, talked about the stories we tell ourselves and how our personal narratives shape our lives on every level...

By Vanessa Davies 15 Mar 2017

Taking the Axe to market
Taking the Axe to market

Ryan Fauconier, Unilever's brand manager for Axe deodorant, recently shared Axe's campaign journey at the Digital Swarm event, hosted by DigitLab...

By Vanessa Davies 14 Mar 2017

Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign
Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy...

By Tim Leibbrandt 14 Mar 2017

Nine ways retail kiosks can boost revenue and build buzz for your brand
Nine ways retail kiosks can boost revenue and build buzz for your brand

Today, running any retail business is a challenge, and while branding strategies have certainly evolved over the years, two things that haven't changed are competition and brand awareness...

Issued by Scan Display 13 Mar 2017

Mann Made Media announces BBBEE ownership deal with the Maharashi Institute
Mann Made Media announces BBBEE ownership deal with the Maharashi Institute

The Maharishi Institute in Johannesburg has acquired 51% of Mann Made Africa, in a 100% black women-owned empowerment vehicle, a youth employment fund targeted 100% on unemployed black South African women...

Issued by Mann Made Media 10 Mar 2017

VUT commissions Boomtown to carry out brand audit
VUT commissions Boomtown to carry out brand audit

Vaal University of Technology (VUT), an institution that aspires to take the lead in innovative knowledge and quality technology education, has appointed Boomtown to carry out a brand audit and create a strategy for the brand...

Issued by Boomtown 8 Mar 2017

SA needs SMEs – and SMEs need branding know-how
SA needs SMEs – and SMEs need branding know-how

Despite an optimistic outlook for small and medium enterprises this year, experts have warned that entrepreneurs cannot afford simple mistakes if they are to get ahead in tough local conditions...

Issued by UCT Graduate School of Business 8 Mar 2017

GSB course director gives practical branding advice to SMEs
GSB course director gives practical branding advice to SMEs

Despite an optimistic outlook for small and medium enterprises this year, experts have warned that entrepreneurs cannot afford simple mistakes if they are to get ahead in tough local conditions...

8 Mar 2017

eBook: Getting Focus Groups Right
eBook: Getting Focus Groups Right

Focus groups have long been used by brands and marketing teams to better understand a customer's perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value...

Issued by Interact RDT 8 Mar 2017

Screengrabs from the ad.
A tale of note: Joe Public helps Nedbank's customers see money differently

Joe Public has completed a new brand repositioning for Nedbank titled “See money differently”. It launched at Design Indaba last week, aired during Carte Blanche and was released onto social media platforms just 24 hours ago. Joe Public ECD Roanna Williams comments on how the general SA public is responding...

By Leigh Andrews 7 Mar 2017

Having a story to tell helps your commodity become a brand
Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would...

By Brian Berkman 7 Mar 2017

What's drawing South African consumers to premium products?
What's drawing South African consumers to premium products?

The latest Nielsen Global Premiumisation Survey indicates that 92% of South Africans are willing to pay an above-average price for products...

7 Mar 2017

Jill Hamilton
Consumer sentiment is paramount to your business

Jill Hamilton, managing director, Weber Shandwick Africa shares recent insights on South African consumers according to the The Company behind the Brand II: In Goodness We Trust global report...

By Pasqua Heard 7 Mar 2017

Launch of massively scaled AR platform attracts Beam Suntory
Launch of massively scaled AR platform attracts Beam Suntory

Beam Suntory, the world's third largest premium spirits company, has signed on as one of several launch partners to the Shazam massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users...

6 Mar 2017

Expand a Sign launches MEBU
Expand a Sign launches MEBU

Expand a Sign recently launched MEBU (mobile electronic branding unit), a unique innovation in advertising. Each MEBU unit is attention-grabbing, portable, easy to operate and allows your brand to appear anywhere and at any time...

Issued by Expand a Sign 3 Mar 2017

RushSports appoints Boomtown to develop and grow its brand
RushSports appoints Boomtown to develop and grow its brand

Leading bicycle distributor RushSports has appointed Boomtown to handle its company branding, and the marketing for its brands it represents in South Africa...

Issued by Boomtown 2 Mar 2017

Raphaely assisting in the most important job at the office – taste testing!
#BehindtheSelfie with... Paul Raphaely

This week, we find out what's really going on behind the selfie with technophobe – yes, really – Paul Raphaely, director at NOMU...

By Leigh Andrews 1 Mar 2017

(c) Yulia Grogoryeva -
How to Instagram as an SME: utilising the platform for local success

Instagram's user base is growing at speed passing the 600m follower mark back in December 2016. Since it was first introduced five years ago, it has overtaken Twitter to become the social media's rising star for businesses. So how can you use this platform to your advantage as a small business?

By Matt Foster 28 Feb 2017

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