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Episode 175: Agency Focus with creative service agency, Havas Boondoggle.

Date: 26 May 2016
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[Biz Takeouts Lineup] 175: Agency focus with Havas Boondoggle
[Biz Takeouts Lineup] 175: Agency focus with Havas Boondoggle

Tune in to the Biz Takeouts Marketing & Media radio show on 26 May 2016, from 9-10am, as show host Warren Harding chats to Pieter Goiris...

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"To thine own self be true" said Polonius to his son Laertes. Steve Jobs reiterated similar words, though phrased differently, he said, "Your time is limited, so don't waste it living someone else's life...

By Nkgadimeng Ramela 3 days ago

The power of an idea - beyond the channel-first world
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Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world...

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Michelle Storey
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Take a moment to think about the top brands that you consume and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article...

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Heidi Myers
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Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments...

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Brand identity - The Big Brand Theory
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Brand is where it all begins...

By Bogosi Motshegwa 18 May 2016

Thomas Kolster, founder, Goodvertising Agency
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Thomas Kolster is the founder of the Copenhagen-based Goodvertising Agency. Through Goodvertising, he is challenging the way we do business and advertising.

By Sindy Peters 18 May 2016

Changing course - Brand activations redefined
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Sometimes we get carried away by product demonstrations or the interesting product displays, perhaps even purchasing the product as a result. But, does it really make us loyal brand consumers in the long run?...

By Talita Myburg, Issued by Grey 18 May 2016

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It came as no surprise after I recently read that one of South Africa's proclaimed "leading" ad agencies hasn't hooked a major client in two years...

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The Clarion Group introduces Faster Displays - a flexible and versatile POS system which allows unlimited scope to create self-supporting and self-mounting retail POS displays...

Issued by The Clarion Group 18 May 2016

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SABC 1 has launched a new brand campaign, 'Life and TV Are One', across TV and radio, launching it live on the music show Live AMP earlier this month...

17 May 2016

Get geared to measure brand impact
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The measurement of brand awareness and impact can be a very difficult exercise. Companies are looking for one-time solutions or standarised tools based on specific brand activations to apply and transform the data...

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The opportunities in retail disruption
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CEOs from Coca Cola, Nestlé, Tesco, Alibaba and more, to attend 60th Global Summit of the Consumer Goods Forum in Cape Town this year...

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Image by 123RF
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Vasari acquisition of KWV set to transform African spirits market...

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Trump your brand - trigger emotion
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Brand strategies fail daily due to lack of imagination when consumers develop no aspiration to engage into their consumer psyche to convert into your long-term loyalists...

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Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our subconscious minds...

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Gavin Etheridge
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It is not simple to emulate the authentic relationships South African consumers share with their favourite brands or contest the position these products occupy in the minds of their loyal patrons, despite the ease of manufacturing replication...

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I'll make a confession, one of the first things I do in the morning is check Instagram. But this morning I couldn't find it. Why? Because they've "modernised" their logo...

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Promise Digital wins Castle Lite Lime
Promise Digital wins Castle Lite Lime

After a pitch process, Promise Digital has been appointed by the South African Breweries to take custodianship of the Castle Lite Lime brand's digital account...

Issued by Promise Digital 12 May 2016

All infographics ©
When retailers and brands tell the biggest lies

The most powerful currency that cuts through all of the world's most lucrative business deals and transactions is the value of trust, not money. Money is a by-product of creating trust...

By Bandile Ndzishe 10 May 2016

New brands for the UAE
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The Brand Alive Group has conceptualised, named, designed and launched a full range of consumer product brands for Dubai-based client, IMS...

Issued by Brand Alive 10 May 2016

Design, functionality and aesthetics: The psychology of purchase
Design, functionality and aesthetics: The psychology of purchase

Display stands at expos, events and conventions have become works of artful engineering that present powerful opportunities for engagement and purchase...

Issued by Gawk 10 May 2016

Brand love: What makes it real?
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Consumer loyalty in South Africa is on the decline, particularly because for Generation Y (18-34) brand commitment has never really been a drive to purchase...

By Sheila McGillivray 5 May 2016

Even low-income consumers have aspirations
Even low-income consumers have aspirations

The fact that some people are in the lower income bracket doesn't mean that we need to only sell entry-level products to him or her...

By Candice Simon 5 May 2016

Insights2020: Three dimensions for customer-centric growth
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By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!...

Issued by Millward Brown 4 May 2016

Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record
Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record

The Clorox Company has announced the selection of FCB and mcgarrybowen/Dentsu Aegis Network as the lead creative agencies to represent Clorox's portfolio of businesses...

Issued by FCB Africa 4 May 2016

Is your brand a cowboy or a Stepford wife?
Is your brand a cowboy or a Stepford wife?

Common sense (and lots of research) tells us that people's inner psychology is not driven by their biological gender, but rather by the family, cultural and social structures that have helped to form their unique personalities...

By Jason Ray 4 May 2016

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