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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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Donna Rachelson
Marketing for entrepreneurs: start here

Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don't have the time, or they don't know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities...

By Donna Rachelson, Issued by Branding and Marketing YOU 26 Nov 2014 12:43

Steven Murray
How to grow an audience and influence them

Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers...

By Steven Murray 25 Nov 2014 14:44

Chris Midgley
What makes a great client service person?

Chris Midgley, Strategist with Blast Brand Catalysts, considers the characteristics that make a great client service person and what traits should be considered when hiring...

By Chris Midgely, Issued by Blast Brand Catalysts 25 Nov 2014 11:21

Celebrating 20 years of living in Levi's locally
Celebrating 20 years of living in Levi's locally

How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?

By Ilse van den Berg 25 Nov 2014 11:11

#OutofOffice is where great brands are built
#OutofOffice is where great brands are built

Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces...

By Jessica Taylor 25 Nov 2014 08:58

NF Branding launches Black Friday with 50% discount on selected products
NF Branding launches Black Friday with 50% discount on selected products

From 24-28 November South Africans will have the opportunity to secure selected NF Branding products at a 50% discount...

By Aydonne Samuels, Issued by National Flag & Branding 24 Nov 2014 09:09

Radio rocks more than ever
Radio rocks more than ever

Much like Mark Twain's death, rumours of radio's demise have been much exaggerated. In fact, the reality is that despite the fragmentation of the existing medium, and the growth of new media in other areas...

By Lizette Anderson 21 Nov 2014 14:00

Why not to ignore your personal brand
Why not to ignore your personal brand

Brand consistency, in the long term, ensures consistent business and career growth. Very often business owners steer clear of focusing on their personal brand, as they do not like the spotlight...

By Ronell Swartbooi 21 Nov 2014 10:26

Dean Oelschig
The best brands solve the simplest problems

What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions"...

By Dean Oelschig 20 Nov 2014 15:10

The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

By Deborah Usher 20 Nov 2014 08:45

Marion Scher
Snake oil or genius?

I recently spoke to the Association of Dietetics South Africa on dealing with the media - a hot topic for them these days with all the controversy around Banting and the LCHF diet... And of course, dare I say it, Professor Tim Noakes...

By Marion Scher 20 Nov 2014 06:50

Miller Matola
Active citizenship and its role in changing the South African brand reality

We often hear the term 'active citizenship' and see it used in relation to our contribution to the growth and development of South Africa. But do we fully understand what this term means?..

By Miller Matola 19 Nov 2014 14:26

[TrendTalk] Africa's brand opportunities in 2015
[TrendTalk] Africa's brand opportunities in 2015

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

By Louise Marsland 14 Nov 2014 13:00

How does Ghana see South Africa?
How does Ghana see South Africa?

The last leg of the South Africa Incorporated research project will take place in Ghana, when Brand South Africa research manager Petrus de Kock heads to Accra. The project studies how other African nations perceive South Africa...

By Shamin Chibba 14 Nov 2014 09:21

[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger
[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Pete Case, CEO of Gloo, and Jacqueline Lahoud from Winemag.co.za...

13 Nov 2014 14:05

Mbongeleni Hlomuka
Turn that idea from a chihuahua to a bulldog

If there is one thing that I noticed, having heard a number of business ideas and plans, is that quite a few of people want to get into business because everyone else is...

By Mbongeleni Hlomuka 12 Nov 2014 14:58

Mxit Brand Index: 31 October 2014
Mxit Brand Index: 31 October 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 31 October 2014...

12 Nov 2014 14:00

Chris Midgley
So why should we trust you?

Chris Midgley, strategist with Blast Brand Catalysts, examines what brands and businesses can do to build trust with stakeholders...

By Chris Midgely, Issued by Blast Brand Catalysts 12 Nov 2014 11:48

[Biz Takeouts Lineup] 113: Pete Case on the Gloo, Ogilvy SA merger
[Biz Takeouts Lineup] 113: Pete Case on the Gloo, Ogilvy SA merger

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 13 November 2014, from 9-10am, as show host Warren Harding chats to Pete Case and Jacqueline Lahoud...

12 Nov 2014 09:23

Claudelle Naidoo
Consumer trust is based on advertiser investment, not expenditure

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...

By Claudelle Naidoo 11 Nov 2014 14:00

Big Screen Media at Africa's Major - the Nedbank Golf Challenge
Big Screen Media at Africa's Major - the Nedbank Golf Challenge

The Nedbank Golf Challenge boasts an audience of 69,000 spectators over four days of tournament play. A network of highly visible LED and LCD screens places your brand message firmly in their hearts and minds....

Issued by Screen Media 10 Nov 2014 09:31

Every CEO in South Africa should read this
Every CEO in South Africa should read this

Why? Because as many as 80% of CEOs admit they do not really trust, and are not impressed by, the performance of their marketing teams...

By Keanan Reis 10 Nov 2014 06:19

WOM campaign increases brand engagement
WOM campaign increases brand engagement

HaveYouHeard recently undertook a word of mouth campaign for one of South Africa's leading liquor brand owners in Gugulethu, Nyanga and Crossroads, reaping a 23% increase in brand engagement plus...

8 Nov 2014 12:00

[Biz Takeouts Podcast] 112: Will Green, Mammoth BI and the Work Your Wealth event
[Biz Takeouts Podcast] 112: Will Green, Mammoth BI and the Work Your Wealth event

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Will Green, Jason Haddock, Desré Burski and Colin Browne...

7 Nov 2014 09:30

Al Mackay
Branding without culture

I was really amused the other day, while watching an episode of The Simpsons on TV, to see a pair of weird, deadpan New Zealander musicians as the stars of the show...

By Al Mackay 7 Nov 2014 08:45

Donna Rachelson
Three clever questions to ask your clients

Most of us have answered customer surveys and wished we could rewrite the questions instead of choosing from the pre-written options...

By Donna Rachelson, Issued by Branding and Marketing YOU 6 Nov 2014 11:00

Creative Circle results for August 2014/Loeries Rankings
Creative Circle results for August 2014/Loeries Rankings

The Creative Circle Ad of the Month results for August 2014 have been announced...

5 Nov 2014 09:53

Tiffany Markman
Why missions and visions suck - and how to fix them

This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey...

By Tiffany Markman 5 Nov 2014 07:43

South African city domain names now open to all - .capetown leads
South African city domain names now open to all - .capetown leads

Domains.co.za has announced the pricing for .joburg, .capetown and .durban - and thus far, .capetown leads the pack...

4 Nov 2014 09:39

2014 edition of Brands & Branding now out
2014 edition of Brands & Branding now out

The 2014 edition of Brands & Branding, launched last week at GIBS Brand Week, is now available to order...

4 Nov 2014 08:30

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