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Biz Takeout's

Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership

Date: 21 Jul 2016
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Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Maxim Festival: Pepe Marais to transport you into the world of creativity
Maxim Festival: Pepe Marais to transport you into the world of creativity

Pepe Marais, founding partner and Chief Creative Officer of Joe Public, will talk about Brand Purpose: Why do I exist? at the Maxim Festival Summit Day on 25 November...

Issued by Maxim Festival 18 hours ago

Experts give insight in new report on the cultural connection to brand attraction
Experts give insight in new report on the cultural connection to brand attraction

A new report from the Chief Marketing Officer (CMO) Council, Building Brands That Attract and Engage Fans, taps into expert opinion from PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank...

1 day ago

Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists is so important, rather than simply telling what they do...

Issued by Brand Alive 1 day ago

Digicape acquires and rebrands Stellenbosch-based Buro Stores
Digicape acquires and rebrands Stellenbosch-based Buro Stores

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal, effective 1 August, will see the retail store rebranded to Digicape Stellenbosch...

Issued by Digicape 1 day ago

Boris Dzhingarov
How to break the rules of personal branding and look good doing it

If you only follow the best practices, you'll end up violating one of the most important rules in the world of marketing, the importance of differentiating yourself. After all, these are the same best practices that everyone else is following, right?

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

Winning with consumers: SA brands applying design thinking
Winning with consumers: SA brands applying design thinking

As I walked through the glass doors, wet behind the ears, ready to learn everything there was about brand building and execution, I was ready to take on the world. How do these guys do it? That was the question I wanted answered...

By Bongani Chinkanda 1 day ago

The art of pretence: marketing in tough times
The art of pretence: marketing in tough times

They say there's no sentiment in business but in fact it's sentiment that drives everything in business...

Issued by Gawk 21 Jul 2016

Sunday Times Top Brands Conference open for bookings
Sunday Times Top Brands Conference open for bookings

The Sunday Times Top Brands Conference will be held at the Maslow Hotel in Sandton on 23 August 2016 for 7.30am to 12.30pm...

21 Jul 2016

34° creates a conversation with Warwick Wine
34° creates a conversation with Warwick Wine

Wine is a talking drink. You start out slow and next thing you know, you're several glasses down and the chat has taken you far from where you started...

Issued by 34° 20 Jul 2016

User journeys are broken
User journeys are broken

Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User Experience' at our latest edition of Digital Swarm...

By Mike Saunders 20 Jul 2016

BBC restructures
BBC restructures

For some years now, I've been watching colleagues - locally and internationally - reshuffle, reinvent, reconfigure and, in some instances, restart...

By Angelo Beck, Issued by Blast Brand Catalysts 18 Jul 2016

Digital offers brands a great way to capitalise on Olympic fever
Digital offers brands a great way to capitalise on Olympic fever

Organisations which use digital marketing as an afterthought during the 2016 Olympics could be missing out on important long-term wins...

By Tichaona Savanhu & Andrew Smit 15 Jul 2016

Branding lessons learned from religion (Part 3)
Branding lessons learned from religion (Part 3)

The book of Mark 8:36 says; For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Without falling into blasphemy, let's interpret this into a branding context...

By Jimmy Tembo 14 Jul 2016

Successful brand experience innovation, tips and examples
Successful brand experience innovation, tips and examples

For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says...

14 Jul 2016

Persuasion marketing - the good and the almost convincing
Persuasion marketing - the good and the almost convincing

A week ago, I received a call from a call centre saleswoman or rather one that represents a telecommunications company. In summation, the call was about selling me a certain network...

By Cecilia Mohlala 13 Jul 2016

#CX: The new business frontier
#CX: The new business frontier

Why customer experience? Why now? Because we have entered an age when focusing on customers is more important than any other strategic imperative...

Issued by Effective Intelligence 12 Jul 2016

Baywest Mall © Wieland Gleich
The importance of brand identity

How do you sell something that doesn't yet exist? How do you sell something you can't see? How do you sell something that you cannot touch, hear, smell or feel...

By Paul Stewart 12 Jul 2016

Leading brands in Africa compete for top social media spot
Leading brands in Africa compete for top social media spot

South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index...

Issued by Ornico 11 Jul 2016

Boris Dzhingarov
Important branding tips every marketer should keep in mind

Branding is very important for every single company out there. It establishes trust and is a huge part of business growth...

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2016

Roving main market consumers are driven by experiences
Roving main market consumers are driven by experiences

Because people are investing more time travelling and waiting at taxi ranks, bus stops and train stations, this opens up new communication channels, marketing opportunities and transaction windows for brands...

By Miguel Correia, Issued by Zinto Activation Group 8 Jul 2016

Daily Dispatch's website redesigned, optimised for mobile devices
Daily Dispatch's website redesigned, optimised for mobile devices

The website of Times Media's East London-based Daily Dispatch newspaper, DispatchLIVE, has a bold new look, following an extensive redesign...

7 Jul 2016

OgilvyRED launches in Cape Town
OgilvyRED launches in Cape Town

OgilvyRED - the global strategic think tank at the heart of Ogilvy & Mather - recently launched its first offices in South Africa in Cape Town as a driver of growth, innovation and change in the local brand and marketing space...

Issued by Ogilvy & Mather 7 Jul 2016

Debunking myth of customer loyalty towards brands
Debunking myth of customer loyalty towards brands

According to Spark Media and data backed by Caxton's urban community survey, Roots, marketers who believe that their brand has 100% loyal consumers are sadly mistaken...

7 Jul 2016

New corporate identity for Hein Wagner
New corporate identity for Hein Wagner

Sugars Creative, a design agency based in the Northern suburbs of Cape Town, has created a new corporate identity for blind adventurer, sportsman and motivational speaker, Hein Wagner...

6 Jul 2016

Branding precedes product value
Branding precedes product value

Lately, I have fallen into a tendency of writing what I call e-memoirs for my sons, where I put my thoughts on social media and hope that one day they will be able to find them...

By Jimmy Tembo 4 Jul 2016

Who's making a big impression on Biz?
Who's making a big impression on Biz?

As Bizcommunity's reputation as a premier global resource for industry news from the African continent increases, so our 600+ Press Office holders and company listings are reaping the benefits...

Issued by Bizcommunity.com 1 Jul 2016

Brand inc: Rethink, reimagine, reposition as an integrated communications agency
Brand inc: Rethink, reimagine, reposition as an integrated communications agency

The best brands are emotional. They inspire trust and loyalty from consumers as they journey through life. The most powerful position for any brand is to be invited to join that ride...

Issued by Brand inc 28 Jun 2016

Promise wins Edcon's Speciality Division business
Promise wins Edcon's Speciality Division business

Promise will be responsible for all tenets of the Edcon marketing continuum, including strategy, through-the-line campaigns and digital execution for a number of diverse and exciting brands...

Issued by Promise Brand Specialists 21 Jun 2016

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