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Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...

By Louise Marsland 29 Sep 2014 13:26

AddSwitch rebrands to AddSuite, offers programmatic buying
AddSwitch rebrands to AddSuite, offers programmatic buying

Local online advertising solutions company, AddSwitch has expanded its offering and rebranded. It will now be known as 'AddSuite.'...

29 Sep 2014 09:58

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic...

By Andrea Mitchell 29 Sep 2014 07:57

Mike Saunders
Authentic loyalty through brand utility

We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick...

By Mike Saunders 29 Sep 2014 06:25

Promise wins Gold at the Loeries - Promise Brand Specialists
Promise wins Gold at the Loeries

Promise has won a coveted Craft Gold Loerie at this year's 2014 Loerie Awards, as well as a Craft Certificate...

Issued by Promise Brand Specialists 25 Sep 2014 12:56

The Brand Film Co. creates a powerful set of films for the Imperial Group - Brand Alive
The Brand Film Co. creates a powerful set of films for the Imperial Group

Specialist film-making division of The Brand Alive Group, The Brand Film Co., has created a series of highly innovative and effective films for several companies within the Imperial Group, each powerfully delivering on particular strategic objectives...

Issued by Brand Alive 23 Sep 2014 12:35

South African Media ratings from Ask Afrika's Icon Brands survey
South African Media ratings from Ask Afrika's Icon Brands survey

Ask Afrika has ranked South Africa's iconic media across channels and the following were selected as favourites across the board in its Icon Brands Survey...

23 Sep 2014 10:25

Greg McFarlane
Life's lessons learnt in the kitchen

I have just finished the most harrowing relationship of my life, that of me and a kitchen contractor. Some very meaningful life lessons have been reinforced during this period, which overlay beautifully with my day job...

By Greg McFarlane 23 Sep 2014 07:57

Colin Morris
Does your BrandTeam play like Brazil...or Germany? (Part 3)

Finally, I reveal the last four parallel team-roles between the winners in Brazil and those winning in brand boardrooms; and why the copywriter is Messi, and the Creative Director has to be my number 9...

By Colin Morris 22 Sep 2014 14:29

Louise Marsland
'Doing good, is good business'

Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades...

By Louise Marsland 22 Sep 2014 13:20

Keith Rose inducted into the Loeries Hall of Fame
Keith Rose inducted into the Loeries Hall of Fame

At the Loeries Awards evening on Sunday 21 September, director and founding partner of Velocity, Keith Rose, was inducted into the Loeries Hall of Fame...

22 Sep 2014 09:47

Relaunch of Hello Johannesburg, plus new app
Relaunch of Hello Johannesburg, plus new app

The Hello Johannesburg magazine has been relaunched, together with new website and mobile app, GoHello...

22 Sep 2014 09:12

Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon
Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon

On Friday, 19 September 2014, Unilever Nigeria's MD, Yaw Nsarkoh, gave the DStv Seminar of Creativity attendees some advice on how to become Afrocentric on the African continent, and why...

By Ilse van den Berg 22 Sep 2014 09:00

DesignIndaba.com is now fully-fledged online media platform
DesignIndaba.com is now fully-fledged online media platform

To complement its annual festival and create an independent platform for content, Design Indaba has recharged its digital presence with a new website to display, analyse and probe developments in design and creativity from Africa and across the globe.

22 Sep 2014 08:55

Claudia Walters receives Loeries Marketing Leadership and Innovation Award
Claudia Walters receives Loeries Marketing Leadership and Innovation Award

During the first evening of the Loerie Awards, Claudia Walters, Marketing Communications Manager, Mercedes-Benz Cars South Africa, was honoured with the Marketing Leadership and Innovation Award...

21 Sep 2014 12:10

[Biz Takeouts Podcast] 106: Spree partners with NEXT, Trutrepreneur & Liquorice's Loeries campaign
[Biz Takeouts Podcast] 106: Spree partners with NEXT, Trutrepreneur & Liquorice's Loeries campaign

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke about online retail with Spree and Gert-Johan Coetzee, an entrepreneurial business focus with Trutrepreneur and the Loerie Awards with Liquorice...

19 Sep 2014 15:52

Ruth Golembo
The 'hired help' brand building hoax

The old adage of content is king rings true now more than ever, given the information overload faced by today's consumer...

By Ruth Golembo 19 Sep 2014 15:35

The Loeries 2014: All the finalists
The Loeries 2014: All the finalists

The finalists have now been announced for the 2014 Loerie Awards. All the winners will be announced at the ceremonies on 20 and 21 September at the CTICC in Cape Town...

19 Sep 2014 06:30

Colin Morris
Does your BrandTeam play like Brazil...or Germany? (Part 2)

Today I begin revealing the 11 parallel team-roles between the winners in Brazil and those winning in brand boardrooms; and why the copywriter (no 10) has to be Messi, my PR exec (no 1) is Neuer, and my (no 3) is the media planner...

By Colin Morris 19 Sep 2014 06:20

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

Colin Morris
Does your BrandTeam play like Brazil...or Germany? (Part 1)

As world soccer seasons get under way, I reveal 11 parallel team-roles between the winners in Brazil and those winning in brand boardrooms; and why the copywriter (no 10) has to be Messi...

By Colin Morris 18 Sep 2014 07:45

Nescafé Red Mug Sessions launch at Orbit Bistro Braamfontein
Nescafé Red Mug Sessions launch at Orbit Bistro Braamfontein

To provide a platform to enable everyone to mingle, engage and network with like-minded people, bring ideas to life and start something, Nescafé will be hosting Nescafé Red Mug Sessions at the Orbit Bistro in Braamfontein from 12 October 2014.

17 Sep 2014 15:02

Brand reputation important for low-cost vehicle purchases - Ipsos
Brand reputation important for low-cost vehicle purchases

One in every three South African car owners rated price as the most important purchase decision influencer, followed by brand reputation (16%), according to a recent study conducted by Ipsos...

Issued by Ipsos 17 Sep 2014 10:42

Sticking to interesting - Stick Communications
Sticking to interesting

Stick, a Johannesburg-based communications agency, recently received awards for Excellence in Advertising and Living the Brand at the SAB Gold Circle Awards...

Issued by Stick Communications 17 Sep 2014 09:33

Rolf Akermann
Is SA's positioning of "Inspiring New Ways" right?

As a proudly SA person, I am very concerned regarding the image of SA world wide. As a marketing strategist I am even more concerned...

By Rolf Akermann 17 Sep 2014 08:30

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Attracting employment through personal branding
Attracting employment through personal branding

You may have read a lot of articles online about how to stay relevant in the marketing industry, so this is my perspective, which I compiled for you based on personal observation and research.

By Mbongeleni Hlomuka 16 Sep 2014 13:41

Donna Rachelson
How to handle conflict in the workplace

You might be very good at what you do, but if you handle office politics unwisely, it will get people's tongues wagging, and that can do great damage to your personal brand...

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Sep 2014 12:51

Facebook celebrates SA creativity with support of the Loeries 2014
Facebook celebrates SA creativity with support of the Loeries 2014

In line with its goals of promoting positive engagement between brands and consumers in high-growth markets and helping people in Africa to connect with each other, Facebook has a strategic partnership with the Loeries Creative Week 2014...

16 Sep 2014 10:28

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014 14:00

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