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Episode 186: PR chat with Marcus Brewster and the new on-demand PR service.

Date: 26 Aug 2016
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Elsa Gouws
Company values: Ditch the clichés, embrace the meaningful

In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent...

By Elsa Gouws, Issued by Yellowwood Future Architects 1 day ago

Sunday Times Top Brands
Sunday Times Top Brands

The 18th annual Sunday Times Top Brands awards took place on Tuesday, 23 August. The research, conducted by leading market research house TNS, reflects consumer and business perspectives on brands in South Africa...

Issued by TNS Global 3 days ago

Ian Fuhr
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg...

By Jessica Tennant 23 Aug 2016

Credit:
CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them...

By Bandile Ndzishe 22 Aug 2016

#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard
#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard

Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales...

By Beverley Klein 22 Aug 2016

Building brands in a world we can't control
Building brands in a world we can't control

It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired...

By Enver Groenewald 19 Aug 2016

Coalition politics = brand management + service delivery
Coalition politics = brand management + service delivery

If political parties and media houses are going to be responsive in the new era of South African coalition politics, they should pay attention to social media...

By Chris Waldburger 18 Aug 2016

#Cannes2016: Navigating in the era of change
#Cannes2016: Navigating in the era of change

On Friday 12 August, Pete Case, chief creative officer at Ogilvy SA, presented his best campaigns of Cannes 2016 and provided some insight into the future of advertising and marketing...

By Beverley Klein 17 Aug 2016

Simple marketing lessons learned from Trump's presidential aspirations
Simple marketing lessons learned from Trump's presidential aspirations

From the moment of his announced entry into the elections last year, Trump's underdog success has baffled the predictions of political pundits, but marketers and advertisers should have seen this coming from a mile away...

Issued by Wetpaint 17 Aug 2016

Local agencies' market understanding gives them the edge over multinational players
Local agencies' market understanding gives them the edge over multinational players

With so many multinational consumer brands making an aggressive push into the African market, the big-name international media, marketing and agencies are not far behind them...

By Andre Steenekamp 12 Aug 2016

Engaging the modern social media user in a different way
Engaging the modern social media user in a different way

Do people want to be part of your brand story or do they want to be their own brand?...

By Elzette Buitendag, Issued by Mortimer Harvey 12 Aug 2016

Brand before marketing
Brand before marketing

A name in itself does not constitute a brand. A brand is a living component which needs its own identity, purpose, character and personality...

By Audrey Naidoo 12 Aug 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016
[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

Tune in to the Biz Takeouts Marketing & Media radio show on 11 August 2016, from 9-10am, as show host Warren Harding chats to Oresti Patricios...

11 Aug 2016

Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists is so important, rather than simply telling what they do...

Issued by Brand Alive 10 Aug 2016

Image by 123RF
#TRENDING: What does it take to be a "breakthrough" brand?

Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand...

By Louise Marsland 8 Aug 2016

Expand a Sign awarded third place in the KZN Top Business Awards
Expand a Sign awarded third place in the KZN Top Business Awards

Expand a Sign were recently shortlisted as a finalist in the Medium-Size Manufacturing category and were awarded third place in the KZN Top Brand Category at the KZN Top Business Awards, powered by the eLan Property Group...

Issued by Expand a Sign 8 Aug 2016

Interbrand identifies the global 'Breakthrough Brands' disrupting markets
Interbrand identifies the global 'Breakthrough Brands' disrupting markets

Interbrand has released its inaugural 'Interbrand Breakthrough Brands' report to celebrate the "next generation of brands" that will shape the market. Two African brands feature...

By Louise Marsland 5 Aug 2016

Grit versus the Goliath of an unpredictable economy, what to do from here on?
Grit versus the Goliath of an unpredictable economy, what to do from here on?

Showing grit in uncertain economic times is a huge challenge but also a time to be creative, take opportunities fast and support your team, creating a secure atmosphere...

By Mercia Oliphant, Issued by Forever Friday 5 Aug 2016

Wayne Powell
Becoming a brand hero

As South Africans, there are certain things we unashamedly just love: braais, biltong, boerewors and rugby tend to top the list. We also love a good scandal...

By Wayne Powell, Issued by Mortimer Harvey 5 Aug 2016

Five little-known ways to improve your brand identity
Five little-known ways to improve your brand identity

There's no doubt that creating a brand identity is a sure path to entrepreneurial success. Whether your business is offline or online, building a brand identity takes your business to greater heights...

Issued by Naija Writers’ Coach 5 Aug 2016

Big Brother is watching you
Big Brother is watching you

In 1949, in his book Nineteen Eighty-Four, George Orwell predicted a totalitarian state with continuous mass surveillance and a dilution of civil liberties by an all-powerful government. In many ways George Orwell's predictions have come true...

By Joe Louw 5 Aug 2016

Driving a branded content win
Driving a branded content win

Have you seen The Family video by Ford? It's advertising as we've rarely seen it - the 41-second teaser soon has you clicking through to the full 16-minute slot...

By Spero Patricios, Issued by Launch Factory 4 Aug 2016

Lanre Adisa: Regional Jury Head of the Film, OOH, Radio and Print award categories
Lanre Adisa: Regional Jury Head of the Film, OOH, Radio and Print award categories

Noah's Ark Communications (Nigeria) MD/COO Lanre Adisa has been appointed as the Regional Jury Head for the Film, OOH, Radio and Print categories at the Maxim Festival, taking place in Ghana on 23-25 November...

Issued by Maxim Festival 2 Aug 2016

How brands are using video
How brands are using video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly...

By Mike Saunders 2 Aug 2016

#WomensMonth: Kate Schrire and The Creamery of the crop
#WomensMonth: Kate Schrire and The Creamery of the crop

Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business...

By Jessica Tennant 2 Aug 2016

South Africans select 39 Icon Brands for 2016
South Africans select 39 Icon Brands for 2016

The Icon Brands Survey, conducted in association with Target Group Index (TGI), has identified the 39 Icon Brands for 2016, headed up by Sunlight Laundry Bar...

2 Aug 2016

Building your brand, one BRIC at a time
Building your brand, one BRIC at a time

Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries...

By Johan Hanekom 1 Aug 2016

Digital Arts Network helps Appletiser expand 'Crowns On' game
Digital Arts Network helps Appletiser expand 'Crowns On' game

As part of its 50th anniversary celebration, Appletiser has commissioned the Digital Arts Network (DAN) to find a new way to connect with consumers online and on the brand's Facebook page...

28 Jul 2016

Maxim Festival: Pepe Marais to transport you into the world of creativity
Maxim Festival: Pepe Marais to transport you into the world of creativity

Pepe Marais, founding partner and Chief Creative Officer of Joe Public, will talk about Brand Purpose: Why do I exist? at the Maxim Festival Summit Day on 25 November...

Issued by Maxim Festival 27 Jul 2016

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