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Biz Takeout's

Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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FCB wins Top Brand Agency of the Year Award - FCB South Africa
FCB wins Top Brand Agency of the Year Award

FCB South Africa has won the Robyn Putter Top Brand Agency of the Year Award and its client, Coca-Cola SA, was named South Africa's Favourite Brand in the Sunday Times Top Brands Survey 2014...

Issued by FCB South Africa 2 Sep 2014 11:37

Brand x Culture conference in Johannesburg in November
Brand x Culture conference in Johannesburg in November

Engagement Now will present the Brand x Culture Conference at the Alex Theatre in Braamfontein from 5-7 November 2014, as a forum to explore brand and culture collaboration opportunities...

1 Sep 2014 14:15

[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Vera Robertson from Everlytic and Janine de Waal from Ukusela Ekapa... [twitterfall]

1 Sep 2014 13:08

The 2014 Sunday Times Top Brands Awards winners announced
The 2014 Sunday Times Top Brands Awards winners announced

South Africa's top brands were announced at The 2014 Sunday Times Top Brands Awards ceremony held in Sandton on Friday 29 August...

1 Sep 2014 08:28

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

Hilton Rose
Why your brand shouldn't act like an Arctic ground squirrel

How do you maintain a presence? How does a brand stay awake and active all year round?

By Hilton Rose 28 Aug 2014 14:42

Desiree Gullan
Facebook and the game of trolls

For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights...

By Desiree Gullan, Issued by Gullan&Gullan 28 Aug 2014 14:05

Refreshed Groupon website increases marketplace apps
Refreshed Groupon website increases marketplace apps

As part of its transition from a daily deal website to an online marketplace, Groupon has completely redesigned their South African website, as well as updated versions of its popular iPhone and Android apps...

28 Aug 2014 09:19

Experiential branding cuts through the clutter
Experiential branding cuts through the clutter

Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation...

27 Aug 2014 10:58

Montecasino - the evolution of a superbrand
Montecasino - the evolution of a superbrand

To celebrate the property and do justice to its award-winning status, Montecasino embarked on a brand refresh that would see it reconnect with its Italian roots...

Issued by Montecasino 27 Aug 2014 10:36

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies...

By Andrea Mitchell 26 Aug 2014 08:03

Rocket Creative Design & Display - The Creative Executioner - Rocket Creative
Rocket Creative Design & Display - The Creative Executioner

In order to achieve any type of success and recognition within the display industry there are a host of factors which come into play...

Issued by Rocket Creative 22 Aug 2014 11:56

Genesis Data Services new name for Plum Solutions
Genesis Data Services new name for Plum Solutions

Plum Solutions has been rebranded as Genesis Data Services, following its acquisition by the Genesis Capital Group, an investment company. The company will continue to deliver profiled data, with...

19 Aug 2014 09:23

Drinkers cannot discern between major beer brands
Drinkers cannot discern between major beer brands

Beer drinkers cannot tell the difference between the major brands of lager, blind tasting carried out by academics has shown...

18 Aug 2014 11:01

New brand identity to be revealed at Exclusive Books' Rosebank opening
New brand identity to be revealed at Exclusive Books' Rosebank opening

A consortium led by Global Capital, in partnership with Benjamin Trisk, Mark Barnes and Simon Sussman, has acquired Exclusive Books and the brand's new identity, designed by Switch, will be on display...

18 Aug 2014 09:55

Amplifying social media for brands
Amplifying social media for brands

Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died...

By Louise Marsland 15 Aug 2014 06:00

Bull Brand refreshes packaging
Bull Brand refreshes packaging

As part of its brand reinvigoration plans, Bull Brand has refreshed the packaging of its corned meat product range. Founded in 1957, it was acquired last year by South African-based...

13 Aug 2014 10:23

BizTakeouts has a blast: Celebrates 100th show
BizTakeouts has a blast: Celebrates 100th show

BizTakeouts, the audio version of Bizcommunity.com's Marketing & Media news website, came of age last Thursday, 7 August 2014, as the company celebrated its 100th show...

11 Aug 2014 12:04

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

New look for SABC3
New look for SABC3

As part of its brand re-imaging, SABC3 has revealed its new on-air look, with a new signature logo as a central element complemented by the new payoff line...

11 Aug 2014 07:43

Digitally printed plastic table cloths - Right Stuff
Digitally printed plastic table cloths

Never underestimate the importance of branding accessories (event extras) to complement your exhibition stand...

Issued by Right Stuff 8 Aug 2014 11:15

Top employers to speed-date with Nigerian, Kenyan talent
Top employers to speed-date with Nigerian, Kenyan talent

Homecoming Revolution will host a range of Pan-African employers at the first-ever Talent Speed-Date event to be held on the 22 August 2014 at the Hilton Hotel in Sandton.

8 Aug 2014 10:42

Pure Creative designated brand design agency for Mercedes-Benz African Fashion Week Cape Town
Pure Creative designated brand design agency for Mercedes-Benz African Fashion Week Cape Town

Premier boutique design, branding and publishing agency, Pure Creative, was proudly appointed to be the brand design agency for the recent 2014 Mercedes-Benz African Fashion Week in Cape Town...

Issued by Pure Creative 6 Aug 2014 12:15

Douglas Kruger
When everyone's selling the same thing, the difference is in the dean

Knowledge alone is insufficient to create an industry leader; be it an individual or a brand. One has to add two more ingredients to the mix before industry leadership may be achieved...

By Douglas Kruger 6 Aug 2014 06:28

Promise triples up office space - Promise Brand Specialists
Promise triples up office space

After many years of faithful service by The Workshop in Parktown North, it was time to acknowledge a shortage of meeting rooms, kitchen space and loos for the growing Promise team...

Issued by Promise Brand Specialists 5 Aug 2014 11:31

The Creativity Q&A: Rod Baker chats to PJ Pereira
The Creativity Q&A: Rod Baker chats to PJ Pereira

What makes award-winning work? How do you inspire creativity in others? In an exclusive series Bizcommunity.com interviewed seven creative leaders from around the world....

Issued by The Loeries 4 Aug 2014 12:50

Misbehaving brand ambassadors can hurt your brand
Misbehaving brand ambassadors can hurt your brand

The sports celebrity a company sponsors becomes 'the face' of that company, which is fine - until that celebrity gets into the news for all the wrong reasons.

By Kaajal Nagindas 4 Aug 2014 05:03

Kat Scholtz
Content marketing for boring brands

If you think your brand is boring, look again. Not only are there many options for connecting with your customers, but it's important not to get caught up in the idea that content marketing only consists of a grand video series...

By Kat Scholtz 1 Aug 2014 13:53

Miller Matola
Commercial brands with strong reputations support a positive nation brand

In reflecting on the value of strong commercial brands to a country's nation brand, I stumbled upon the following definition of national competitiveness...

By Miller Matola 1 Aug 2014 10:35

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