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| Branding news | Press offices |
CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | Millward Brown BrandZ Top 100 Most Valuable Global Brands The seventh annual BrandZ Top 100 Most Valuable Global Brands study published by Millward Brown reveals that top brands are thriving despite the economy. Also, the first African brand has entered the ranking. 25 May 2012 06:30Yellowwood Future Architects What? Branding lessons from Justin Bieber?[Nicky Steel] I'm about to show my age and related ignorance of teen pop culture when I say that a couple of days ago I knew little about Justin Bieber other than a teenage boy with floppy hair that sang a song called "Baby, Baby, Baby" that most young girls in the Western world seem to be crazy about. 24 May 2012 11:07The Brand Union Carling Black Label Cup created by The Brand Union revealed in all its glory The run-up to the Carling Black Label Cup Soweto Derby started with great excitement when the new trophy was revealed at an event hosted at The Venue in Melrose Arch, Johannesburg. The chairman of the Kaizer Chiefs, Kaizer Motaung, and his Orlando Pirates counterpart, Irvin Khoza, welcomed the new trophy to the tournament. 23 May 2012 08:57The Brand Union Too big to fail, too big to brand[Gary Bryant] When is a business too big to brand under a single brand name? Gary Bryant ponders the points by examining examples in the global financial sector. 22 May 2012 14:42Content marketing: what it is, and why you should be doing it [Anna Malczyk] It has become increasingly clear that the most effective way to gain your customer's attention is to earn it. In this context, content marketing is the process of creating and sharing something awesome - entertaining, engaging content (text, photos, video, audio, interactive) that promotes the brand in an indirect way. 22 May 2012 12:16Mann Made Media Creative strategy - a contradiction in terms?[Nick Warren] Creative strategy is like conceptual architecture; it underpins the direction of a campaign, provides form, shape and function to an idea, and offers a blueprint for execution. 21 May 2012 12:51Why are we not branding our local music? Part II [Tebogo Koena] We seem to forget or perhaps don't want history to tap us on the shoulder now and then. When South Africa was in isolation, our people rose up against apartheid through music and chants, original music and chants; it is how we as South Africans give voice to our concerns and deliver a message. 21 May 2012 10:4734 34 Group are special. And it's official. The 34 Group team is chuffed at being awarded AdReview's Specialist Agency of the Year. 18 May 2012 10:51Eat Out and Eat In merge brands New Media has announced they are merging their two brands, Eat Out and Eat In, in June 2012. This inclusive, all-encompassing brand will be called Eat Out and will incorporate specific elements of Eat In. 17 May 2012 12:04Wrappa Branding and Design Branding for the brainThe swirling whirlwinds of our psyches house many natural mysteries, myths and conundrums, and so cannot be said to be fully understood. However, as we've become more conscious of the cognitive, we've learned a great deal about repeat associations, behaviours and attributes ever-present within our human 'thinking'. 17 May 2012 11:00Sports show gets sponsorship, new name The Metro FM Sports Centre, hosted by Robert Marawa, sees MTN as its new sponsor and to celebrate is running a listener competition to rename the sports show. 17 May 2012 09:39Etiket Etiket and Pendoring 'take over' for the fourth year in a rowEtiket, a multi-award winning, Irene-based advertising agency, will this year again be responsible for the audiovisual production of the industry's illustrious Pendoring Advertising Awards held for the first time - since its inception in 1994 - in Cape Town. 16 May 2012 09:25Mann Made Media The power of partnershipWhen SAB first approached Mann Made Media with the idea of creating a nationwide Tavern Rally aimed at promoting certain best-practise executions in these retailer outlets, they were excited by the opportunity to bring their commitment to their customers to life in a dramatic and engaging manner. 15 May 2012 11:54Virtual product placement in animated video Mi Casa's brand new video for "La Vida" (meaning "Life") was launched as a fully animated and stereoscopic 3D production this month. The music video transports the three Mi Casa band members into a virtual world of plastic block toys. (video) 15 May 2012 10:28 | In briefContributorsAd showcase |
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