BizTrends 2018

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Best in class: Top 500 Awards finalists announced
Best in class: Top 500 Awards finalists announced

Mercedes-Benz, Discovery Health Medical Scheme and Anglo American South Africa are back to duel for top honours once again, when the second annual Top 500 Awards take place on 7 March...

Issued by Topco Media 6 hours ago

Five things consumers are looking for from your brand in 2018
Five things consumers are looking for from your brand in 2018

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond...

Issued by IGI 6 hours ago

Boris Dzhingarov
Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

Franchising model breeds success for Col'Cacchio pizzerias
Franchising model breeds success for Col'Cacchio pizzerias

In 2013, Greg Mommsen left the IT industry to set up one of the first Col'Cacchio pizzeria franchises in Bryanston...

9 Jan 2018

DigitLab Academy launches Online Personal Branding workshop
DigitLab Academy launches Online Personal Branding workshop

DigitLab Academy's new course, "Online Personal Branding", is perfect for sales people, advisors, brokers, business executives, entrepreneurs, consultants, CEOs, aspiring online celebrities and creatives...

Issued by DigitLab 9 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun
#BizTrends2018: E-sports in South Africa - it's only just begun

E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?

By Barry Louzada 8 Jan 2018

#BizTrends2018: Down with 'short-termism', more focus on customisation
#BizTrends2018: Down with 'short-termism', more focus on customisation

Developments will accelerate or land in the next 12 months, include brand equity, ad blocking, digital growth, big data and growing businesses...

By Ryan Williams 8 Jan 2018

Keeping it in the family: Alfred Cointreau on preserving brand legacy
Keeping it in the family: Alfred Cointreau on preserving brand legacy

As one of the oldest orange-flavoured liqueurs in the world, the Cointreau brand has a lot of history behind it...

By Lauren Hartzenberg 2 Jan 2018

Image credit: Gustavo Frazao -
Five steps to success when your brand needs a makeover

Even the most successful brands require a makeover now and then. Tashalene Reid, brand marketing manager for Hungry Lion, draws out lessons learnt from the company's "Good to Great" journey...

By Tashalene Reid 28 Dec 2017

Pixabay via .
How to build brand experiences with SEO

Redefining how customers engage with a brand from the first point of online contact...

By Richard Bensted 26 Dec 2017

Tami Ruschin, MD of The Stylista.
Pinning down real street style with The Stylista's social content

Shh... Word on the stylish digital street is that The Stylista is the place to be. It's a user-generated social media space for those interested in fashion, beauty and lifestyle, with a distinctive SA flavour. MD Tami Ruschin explains the beauty of creating customised content to delight brands and consumers alike...

By Leigh Andrews 21 Dec 2017

#Newsmaker: Havas bids farewell to Welsh, promotes O'Connor and Sethebe to joint ECDs
#Newsmaker: Havas bids farewell to Welsh, promotes O'Connor and Sethebe to joint ECDs

Havas Johannesburg has announced chief creative officer Eoin Welsh's resignation, and the promotion of Fiona O'Connor and Tumi Sethebe as joint executive creative directors, effective 2 January 2018...

By Jessica Tennant 15 Dec 2017

#Newsmaker: Grant Sithole joins Avatar as joint ECD
#Newsmaker: Grant Sithole joins Avatar as joint ECD

It was announced earlier this week that Grant Sithole, a former creative partner at Bakone, has been appointed to join Avatar as joint ECD alongside Brett Wild...

By Jessica Tennant 15 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018
#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Havas recently appointed Mandy Leontakianakis as chief strategy officer to lead from Havas Johannesburg and across the group in Southern Africa, including Havas Boondoggle in Cape Town...

By Jessica Tennant 15 Dec 2017

The importance of visual storytelling
The importance of visual storytelling

It's one thing to see consumer quotes or pictures to help land an insight or piece of work, but nothing beats the moving image and the use of visual storytelling...

Issued by IGI 14 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.
M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future...

By Leigh Andrews 13 Dec 2017

Nigerian startup Touchabl launches picture-searching app
Nigerian startup Touchabl launches picture-searching app

Port Harcourt-based startup Touchabl has launched its app, which uses artificial intelligence (AI) to enable people search and shop for items in any picture just by touching it...

12 Dec 2017

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands...

By Jessica Tennant 6 Dec 2017

Down the rabbit hole of the summer campaign
Down the rabbit hole of the summer campaign

The great summer campaign idea is not inspired by where you end up in the rabbit hole but the process in the journey...

By Ndumiso Ndlela 4 Dec 2017

To build a better customer experience, start with the architecture
To build a better customer experience, start with the architecture

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...

By Richard Mullins 1 Dec 2017

Controlling the narrative from the glass box
Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency...

By Leon Ayo 30 Nov 2017

#NewCampaign: Come over to the bright side
#NewCampaign: Come over to the bright side

TBWA\Hunt\Lascaris Johannesburg have just launched MTN's summer brand campaign and everything about it is next level...

By Jessica Tennant 28 Nov 2017

Brand Alive Group creates and launches new Imperial Logistics brand
Brand Alive Group creates and launches new Imperial Logistics brand

The Brand Alive Group has relaunched the Imperial Logistics brand internationally, with an updated, contemporary new look, positioning statement and with all associated expression elements...

Issued by Brand Alive 28 Nov 2017

Vega launches new media management short course in partnership with AMASA
Vega launches new media management short course in partnership with AMASA

Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards...

Issued by Vega School 24 Nov 2017

Managing director of Brand Union Africa, Mathew Weiss and Doug de Villiers, CEO of Brand Science.
Brand Science joins Brand Union to form new market offer

Doug de Villiers, currently CEO of Brand Science, and his team will join Brand Union to form a dynamic new market offer...

24 Nov 2017

Is a little loyalty too much to ask for?
Is a little loyalty too much to ask for?

The South African retail market is a battleground at the moment: fierce competition by brands; a vast choice available to consumers; and a weak economic climate...

By Romy Honneysett 23 Nov 2017

Why branding really matters
Why branding really matters

Building strong brands is a long-term process that requires a lot of thought and planning from a future-fit standpoint...

By James Maposa 22 Nov 2017

Don't forget where we came from: Four ways to appeal to consumers that can cut through modern 'brand fluff'
Don't forget where we came from: Four ways to appeal to consumers that can cut through modern 'brand fluff'

The first brands were marks on goods so people knew they could trust what they were buying. We're seeing a return to this 'Branding 101' and consumer mistrust of unfounded brand promises...

Issued by IGI 22 Nov 2017

Image credit: Marek Uliasz - .
Eight tips for building your personal brand

Building up your personal brand is the most difficult and yet the most rewarding process for an entrepreneur...

By Stephen Marshal 20 Nov 2017

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