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Episode 110: Consumer Marketing Insights 2015 eBook and more

Date: 23 Oct 2014
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Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
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Episode 107: IMC Conference Johannesburg 2014

Date: 3 Oct 2014
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[NewsMaker] Cameron Naidoo; Louis Enslin
[NewsMaker] Cameron Naidoo; Louis Enslin

A new agency called Three D Radio has launched an interesting advertising concept for cinema audiences in partnership with Ster-Kinekor and Cinemark...

By Louise Marsland 24 Oct 2014 12:34

How to develop destinations as brands - FusionDesign
How to develop destinations as brands

Destinations aren't different from tomato sauce, fabric softener or any product for that matter. Just like products, destinations have their own "flavour" and identity that make them different...

Issued by FusionDesign 24 Oct 2014 10:32

Getting your brands directly to families just before Christmas has never been easier
Getting your brands directly to families just before Christmas has never been easier

Grow will be distributing 10,000 sample packs to moms at preschools and playgroups nationwide, shortly before school closes for the year...

Issued by Grow Marketing 24 Oct 2014 09:45

Mbongeleni Hlomuka
In the beginning there was branding

Branding has gone to a whole different level where consumers identify themselves using brands through a phenomenon known as brand association...

By Mbongeleni Hlomuka 23 Oct 2014 14:23

New Generation Awards 2014 winners announced
New Generation Awards 2014 winners announced

Now in its second year, the New Generation Social & Digital Media Awards took place on 21 October at the Sandton Convention Centre...

23 Oct 2014 09:20

South Africa drops in Nation Brand Index
South Africa drops in Nation Brand Index

South Africa has dropped one position to 37 out of 50 countries in the Simon Anholt 2014 Nation Brand Index, just released. However, the over-all reputation score received improves with 0.43 points on 2013 results...

23 Oct 2014 08:23

[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more
[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 23 October 2014, from 9am-10am, as show host Warren Harding chats to Michael Carney, Alex Harrington-Griffin, Dirk Tolken and Kisha van Vuuren...

22 Oct 2014 10:18

Creating shopper chemistry for brands
Creating shopper chemistry for brands

Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator...

By Danette Breitenbach 22 Oct 2014 09:43

Miller Matola
Strong leadership: critical to building South Africa's competitiveness

In South Africa, the role of leadership is crucial because it forms the back bone of the fabric of our societies and is a major source of inspiration for millions of citizens to do things differently to achieve excellence...

By Miller Matola 20 Oct 2014 15:23

Value of city brands to be discussed at SA Competitiveness Forum
Value of city brands to be discussed at SA Competitiveness Forum

Brand South Africa will host the second annual South African Competitiveness Forum (SACF) on 4-5 November 2014 at EY (Ernest and Young) in Sandton...

17 Oct 2014 08:44

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...

By Louise Marsland 17 Oct 2014 08:12

Donna Rachelson
How email impacts your brand in the workplace

Email is like any other form of communication - there are acceptable norms and also types of behaviour deemed as inappropriate...

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Oct 2014 12:30

The economics of branding: Positioning for maximum value - Yellowwood Future Architects
The economics of branding: Positioning for maximum value

The law of supply and demand has been understood since the 14th century, when Mamluk scholar, Ibn Taymiyyah, wrote: "If desire for goods increases while its availability decreases, its price rises...

By Gerhard Reinecke, Issued by Yellowwood Future Architects 16 Oct 2014 10:31

[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein
[Biz Takeouts Lineup] 109: The BlackBerry Experience with Nader Henein

Tune in to the Biz Takeouts Marketing & Media radio show, tomorrow, 16 October 2014, from 9am-10am, as show host Warren Harding chats to Nader Henein from BlackBerry...

15 Oct 2014 10:26

Presentation on men and women's media habits
Presentation on men and women's media habits

Brand custodians and advertising experts are constantly asked and expected by clients to know exactly how consumers really engage with brands...

15 Oct 2014 09:53

Entries open for 2015 IAB South Africa Bookmarks Awards
Entries open for 2015 IAB South Africa Bookmarks Awards

The inaugural IAB Digital Summit will precede the 2015 IAB South Africa Bookmarks Awards. Both will be held on 19 February 2015 at the Turbine Hall in Newtown Precinct, Johannesburg...

15 Oct 2014 08:33

Where will out of home advertising lead us?
Where will out of home advertising lead us?

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play...

By Ingrid von Stein 14 Oct 2014 11:31

Strategic planning insights for brand custodians: Cape Town, 29 October
Strategic planning insights for brand custodians: Cape Town, 29 October

'Strategy in a Day' is a one-day course that will leave you empowered to leverage strategic planning; to embrace it; to add value and gain that competitive advantage we are always looking for...

Issued by Stratplanning 14 Oct 2014 11:00

Uplifting Table Mountain Aerial Cableway's website
Uplifting Table Mountain Aerial Cableway's website

Flow Communications has redesigned the Cape Town's Table Mountain Aerial Cableway (TMAC) website.

12 Oct 2014 09:22

Rachel Brayer
Why marketing should be image centric

Living in a digital age has undoubtedly enabled our communications to become more sophisticated. With over 2.5 billion camera phones in use worldwide, we now expect everyone to be able to photograph and video 24 hours a day, ready to upload for mass-communication on the web.

By Rachel Brayer 11 Oct 2014 09:26

The opportunity for African brands - Interbrand Sampson De Villiers
The opportunity for African brands

Apple and Google maintain their #1 and #2 positions on Interbrand's 15th annual Best Global Brands Report - each exceeding $100 billion in brand value - while Huawei makes history as the first Chinese brand to enter the report...

Issued by Interbrand Sampson De Villiers 10 Oct 2014 12:15

A bank is a bank is a bank. And then there's Bidvest Bank. - Blast Brand Catalysts
A bank is a bank is a bank. And then there's Bidvest Bank.

When meeting a banking brand for the first time, chances are that it will be online. Your first impression of the brand is open to interpretation on this portal, which is why websites are often a repository of absolutely everything the brand could possibly offer...

Issued by Blast Brand Catalysts 9 Oct 2014 12:29

Future of brand marketing up for debate at Brand Week
Future of brand marketing up for debate at Brand Week

Potentially explosive topics have been tabled by the Brand Council of South Africa (BCSA) at the Gordon Institute of Business Science in Illovo on Tuesday, 28 October 2014...

9 Oct 2014 08:23

Seasonal, targeted apps offered by new partnership
Seasonal, targeted apps offered by new partnership

Field work automation company Retech SA has partnered with South African beatboxer George Avakian to create mobile applications...

8 Oct 2014 10:38

[NewsMaker] Gerhard Reinecke
[NewsMaker] Gerhard Reinecke

The NewsMaker series this week features Gerhard Reinecke, senior strategist at Yellowwood Future Architects. Reinecke hails from advertising (account management and strategic planning) and the research industry...

By Louise Marsland 8 Oct 2014 09:54

Brand South Africa co-hosts Sowetan Play Your Part in Langa
Brand South Africa co-hosts Sowetan Play Your Part in Langa

Brand South Africa will co-host with the Sowetan in its Play Your Part/Sowetan Dialogue in Langa, Cape Town at 6pm on Thursday 9 October 2014. The free event looks at how excellence can be built in communities...

8 Oct 2014 09:01

Why you shouldn't bombard your audience with the same message on multiple platforms
Why you shouldn't bombard your audience with the same message on multiple platforms

If you've been merrily copy-pasting the same bland marketing message across all the social media platforms you've signed your brand up to, read this quickly, before you do more damage...

By Leigh Andrews 8 Oct 2014 08:00

Mxit Brand Index: 30 September 2014
Mxit Brand Index: 30 September 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 30 September 2014...

7 Oct 2014 13:52

Millennials? What millennials? Target the correct age demographic on social media
Millennials? What millennials? Target the correct age demographic on social media

Marketers: Get off the high horse of 'millennial' stereotyping to hit home once and for all with your 'youth marketing'...

By Leigh Andrews 7 Oct 2014 07:03

Ballantine's launches short film 'Black Coffee's Human Orchestra'
Ballantine's launches short film 'Black Coffee's Human Orchestra'

As part of its 'Stay True, Leave an Impression', Ballantine's has launched a short film 'Black Coffee's Human Orchestra', featuring South African DJ and producer, Black Coffee...

6 Oct 2014 15:21

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