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Brand SA, FCB Africa finalists in 2017 City Nation Place Awards
Brand SA, FCB Africa finalists in 2017 City Nation Place Awards

Brand South Africa and its marketing partner, FCB Africa, have achieved finalist status in an international competition benchmarking and celebrating best practice in place branding vision...

Issued by FCB Africa 1 day ago

Decimal Agency and Toughees make a pair
Decimal Agency and Toughees make a pair

Decimal Agency recently won the Toughees account, taking over their social media and through-the-line campaigns...

Issued by Decimal Agency 3 days ago

Consumers in South Africa trust content and brands, but for how long?
Consumers in South Africa trust content and brands, but for how long?

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide' for brands online...

Issued by Kantar TNS 16 Oct 2017

Semiotics and the shift to 'strategic design': A sign of the times
Semiotics and the shift to 'strategic design': A sign of the times

In an increasingly interconnected and integrated world, the disciplines of strategic planning and brand design are simultaneously shifting and converging in ways that we, as an industry, have never seen before...

By Mike dos Santos 13 Oct 2017

Fake news and brand safety addressed at IAB SA's roundtable discussion
Fake news and brand safety addressed at IAB SA's roundtable discussion

Members of the IAB and local publishers recently fleshed out issues facing the publishing industry during a round table discussion, hosted by Marc du Plessis, head of the Publisher Council for IAB SA...

12 Oct 2017

Visser, Nicolson and Scott.
#BODCT: Creating engaging experiences and going viral

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4...

By Leigh Andrews 12 Oct 2017

Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

Authentically branded
Authentically branded

Designers and brands have to target what's true, so they can get real insight and the ability to grow from a place that is authentic and meaningful...

By Jesse Sharkie 11 Oct 2017

How to enhance brand loyalty
How to enhance brand loyalty

Innovative use of packaging and on-pack labelling is a key asset for building unwavering consumer loyalty for brands...

Issued by Pyrotec 11 Oct 2017

Kempe on stage.
#EntrepreneurMonth: Next-generation entrepreneurship tips

Serial entrepreneur Linnéa Kempe shares the importance of multitasking, building the right team and putting your brand out there...

By Leigh Andrews 9 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

DoubleTree by Hilton Nairobi Hurlingham reception (Image Supplied)
Hilton commits $50m to Africa Growth Initiative for conversion of 100 hotels

Hilton has committed $50m over the next five years towards the Hilton Africa Growth Initiative. The funds are intended for the conversion of around 100 hotels into Hilton branded properties...

6 Oct 2017

Ochis in action.
#EntrepreneurMonth: The three main mistakes female entrepreneurs make and more

Serial entrepreneur Karina Ochis is a next-generation leader. She shares tips on honing your entrepreneurial skills to build your own empire of successful ventures in the digital era...

By Leigh Andrews 5 Oct 2017

(c) atm2003 -
NAEB markets Rwandan tea under national tea brand

Rwandan tea will now be marketed under the Rwanda National Tea brand name as one of the ways to strengthen consumer confidence, as well as promote and ensure its competitiveness on the local and global markets...

By Peterson Tumwebaze 5 Oct 2017

An Uber bad reputation
An Uber bad reputation

The recent ruling by Transport For London (TFL) that Uber be effectively banned in the city represents a very strange time in our world that is hell-bent on innovation and improvement...

Issued by Brand Alive 5 Oct 2017

Brand building is a process of creating magic
Brand building is a process of creating magic

Brand building is not a rational process. It is a process of creating magic. Magic has no logic. Put rationale to magic, and it is no longer magic, but a process of systemic steps...

By Bogosi Motshegwa 4 Oct 2017

“I’m a mom, a wife and an entrepreneur, I'm a superwoman!”
#BehindtheSelfie with... Carissa Rapolthy

This #EntrepreneurMonth, we go behind the selfie with Carissa Rapolthy, director at brand activation company, Urban Striker...

By Leigh Andrews 4 Oct 2017

Who you are is up to you - own your personal brand
Who you are is up to you - own your personal brand

The 30-second elevator pitch, your next social media update, your LinkedIn profile, and the answer to the question ‘tell me about yourself' are all opportunities to make a great first impression. They are also ideal occasions to showcase your own personal brand...

By Donna Rachelson 2 Oct 2017

Andreas Smit
Brand ambassadors: Evaluating the real cost of using cheap promoters

How do you measure cost per contact? If like so many in the marketing game - you compare the cost of a “like” on Facebook with the cost of a promoter directly engaging with a consumer - then let me offer you an alternative view...

By Andreas Smit, Issued by Isilumko Activate 2 Oct 2017

The 19th annual Sunday Times Top Brands Awards
The 19th annual Sunday Times Top Brands Awards

The 2017 Top Brands survey polled 3,500 individuals, aged 18 years and older in both metropolitan and non-metropolitan areas of South Africa to establish a ranking of Top Brands in 32 consumer categories...

Issued by Kantar TNS 2 Oct 2017

How logos have evolved
How logos have evolved

How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world...

29 Sep 2017

#NewCampaign: Club Med's ambition for snow highlighted in new brand video
#NewCampaign: Club Med's ambition for snow highlighted in new brand video

Club Med Southern Africa has launched the second part of its Brand Playground campaign by releasing its snow manifesto brand video and a series of snow signatures...

28 Sep 2017

Overall Top Brand Grand Prix - Business - Vodacom (Lana Strydom and Zinhle Modiselle) with Bongani Siqoko, editor of Sunday Times.
Sunday Times Top Brands Awards: Be outstanding

It was all about being the best of best at this year's Sunday Times Top Brands Awards and this year the best of the best was Vodacom...

By Danette Breitenbach 28 Sep 2017

All the 2017 Sunday Times Top Brands winners. Image supplied.
Winners of 2017 Sunday Times Top Brands survey announced

The results of the annual Sunday Times Top Brands survey were announced at an awards ceremony hosted at The Empire venue in Parktown, Johannesburg last night (Wednesday, 27 September)...

28 Sep 2017

Pentawards 2017 - best of global packaging
Pentawards 2017 - best of global packaging

The world's best product packaging was displayed at the Pentawards 2017 in Barcelona this past week...

27 Sep 2017

A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.
Heineken on the ins and outs of local sourcing in Africa

A little-known fact about Dutch beer-brewing company and global brand, Heineken, is that it sources half of its raw materials from local, small-scale farmers for its African operations...

By Justin Probyn 27 Sep 2017

Image Supplied
#NewCampaign: Castle Lager celebrates local farmers and ingredients with Homegrown campaign

Castle Lager's Homegrown campaign is geared to paying homage to the beer's locally-produced ingredients as well as farmers who make it possible for Castle Lager to be brewed...

27 Sep 2017

Brand categories. Image supplied.
New realities from brand motion study

WE Communications' inaugural Brands in Motion study, conducted across South Africa, China, the UK, the US, Germany and Australia, examines rational and emotional drivers that motivate customer choices within today's environment...

27 Sep 2017

Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 19 Sep 2017

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