BizTrends 2016

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Biz Takeouts is back with BizTrends 2016 - Louise Marsland

Date: 4 Feb 2016
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Your brand's biggest asset - every single brand has one
Your brand's biggest asset - every single brand has one

In a frenzy to remain competitive or gain some sort of competitive edge, brands tend to lose sight of their biggest asset...

By Bogosi Motshegwa 3 Feb 2016 14:00

Image source © Memeburn
Uber comes of age and gets a new look, logo and branding

The next time you see Uber, you might not recognise it. That is because the company has had a massive aesthetic makeover to rival all of Donatella Versace's...

By Myolisi Sikupela 3 Feb 2016 09:05

From trophy winner to cheapest in one year!
From trophy winner to cheapest in one year!

In 2014 a wine cellar that I have supported over the years won the Jan Smuts trophy for the best young wine across all cultivars. Two weeks prior to the announcement I had sent a mail to the CEO predicting that their wine will win awards...

By Rolf Akermann 3 Feb 2016 06:34

Joy will put me off my drink
Joy will put me off my drink

"Blood, sweat and tears will get you there, but joy... (pause) will take you further," Jude Law confides to me, almost personally, in Johnnie Walker's new campaign...

By Varder Hulsbosch 29 Jan 2016 12:00

Managing reputation in a disruptive world
Managing reputation in a disruptive world

The media and communication landscape is constantly changing, with digital transformation and technological developments creating new opportunities, powers, behaviours and brands...

By Elian Wiener 29 Jan 2016 07:24

Royalty free © Sirup Dreamstime.com
Towards multisensory brands

As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel...

By Dora Jurd 28 Jan 2016 12:00

© Aleksandar Mijatovic – 123RF.com
Disappearing brands

The world does not long for more advertising. Recently Instagram tested its first advert in the app's photo feed. The comments that followed were entertaining, ranging from "I'm leaving Instagram" to "there goes the neighbourhood"...

By Neil Hart 27 Jan 2016 12:00

© Chalermsuk Bootvises – 123RF.com
The future of brand building - 2016 and beyond

Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important...

By Bogosi Motshegwa 27 Jan 2016 14:00

Image source © Memeburn
SA ranks 30th globally in fostering innovation

Attend enough South African tech events and you'll inevitably hear someone say that South Africa needs to do more to foster innovation. As it turns out though, the country could be doing a lot worse...

By Nur Bremmen 27 Jan 2016 09:08

Four authentic marketing trends in 2016
Four authentic marketing trends in 2016

While technology will dominate marketing direction in 2016, from virtual reality to tapping into smart everything, there are four exciting trends that will see brands strive to make a more authentic impact...

By Sheila McGillivray 26 Jan 2016 06:56

Taste the Feeling - new campaign for all Coca-Cola brands
Taste the Feeling - new campaign for all Coca-Cola brands

Late last week, Coca-Cola's chief marketing officer, Marcos de Quinto, revealed a new 'One Brand' global marketing strategy that for the first time unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life...

26 Jan 2016 13:48

Tops at Spar rebrands
Tops at Spar rebrands

The liquor outlet of Spar, Tops at Spar, has rebranded its logo to align with other brands in the Spar group mother brands, Superspar, Spar and Kwikspar...

26 Jan 2016 10:09

©rawpixel via 123RF
2016: The year of the user experience

Ad blockers are to become even more of a reality for marketers and consumers in 2016. This will see the emergence of a new breed of online sales people, focused on creating an all round 360 degree "user experience"...

By Patrick Mungai 26 Jan 2016 08:03

Five skills you need to be a strategist
Five skills you need to be a strategist

People in the industry often view the strategist and the creative as different animals. However, spend enough time with both of these individuals and you will come to realise that there are actually more traits that they have in common...

By Mike dos Santos 21 Jan 2016 08:05

© Anna Bizon – 123RF.com
How to create buy-in and influence buy-ing

Why a good reputation and brand can lead to more sales...

By Rebecca Cronje 20 Jan 2016 14:00

George Argyropoulos, managing director of Cruises International and Paolo Fra, brand and business manager for Bentley South Africa.
Co-branding: Bringing promotions to the luxury market

The 'buy this, get that free', customer loyalty model is typically associated with FMCG and cheaper purchases - but not for long. With their latest brand association, Cruises International and Bentley SA are making the concept of 'partnership marketing' work for luxury brands...

By Leigh Andrews 19 Jan 2016 12:00

© Lulia Lun – 123RF.com
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016 14:00

New board members for Brand Council South Africa
New board members for Brand Council South Africa

The Brand Council South Africa (BCSA) elected a new chairperson and Board at the end of 2015. Leigh-Anne Acquisto was voted in as chairperson and Sbu Manqele as vice chairperson...

18 Jan 2016 09:19

Selfies, the new way to die
Selfies, the new way to die

We live in an age where personal brands are as, if not more, important than where people work or what brands they surround themselves with...

By Leigh-Anne Acquisto 14 Jan 2016 10:05

What will you do for your brand in 2016?
What will you do for your brand in 2016?

As brand builders and ambassadors we are bound to extract the most out of marketing budgets, tasked with helping grow our businesses by developing strong brands...

By Mike Taberner 14 Jan 2016 08:56

Sweat the small stuff! - Blast Brand Catalysts
Sweat the small stuff!

Chris Midgley, Strategist with Blast Brand Catalysts, on the importance of paying attention to the small things...

By Chris Midgley, Issued by Blast Brand Catalysts 14 Jan 2016 12:37

International jurors announced for Dubai Lynx includes South Africans
International jurors announced for Dubai Lynx includes South Africans

There will be 56 international jurors judging entries from across the MENA region at the 10th Dubai Lynx, including six South Africans...

14 Jan 2016 10:25

© V. J. Matthew – 123RF.com
Branding lessons learned from religion (Part 2)

We went through part 1 of this article without defining branding...

By Jimmy Tembo 13 Jan 2016 11:00

© Manganganath – 123RF.com
Branding lessons learned from religion (Part 1)

When we try to find the common denominator between a business and church, we easily appreciate the fact that the first intention is to attract people...

By Jimmy Tembo 30 Dec 2015 06:00

Brand rankings announced for Midas Awards World's Best Financial Advertising
Brand rankings announced for Midas Awards World's Best Financial Advertising

The Midas Awards World's Best Financial Advertising announced the results of the second annual Midas Brand Report, a yearly ranking of the most successful advertisers according to their achievements in the Midas Awards...

23 Dec 2015 07:57

Traditional advertising still most trusted by South Africans - Nielsen
Traditional advertising still most trusted by South Africans

The most credible form of advertising still comes straight from the people we know and trust with 89% of online respondents in South Africa saying they trust the recommendations of friends and family, according to the latest Nielsen Global Trust in Advertising Report...

Issued by Nielsen 10 Dec 2015 11:58

[Biz Takeouts Lineup] 160: Catching up with the NATIVE VML crew
[Biz Takeouts Lineup] 160: Catching up with the NATIVE VML crew

Tune in to the Biz Takeouts Marketing & Media radio show on 10 December 2015, from 9-10am, as show host Warren Harding chats to NATIVE VML...

9 Dec 2015 08:58

Sustainable Brands announces expansion of Brand Innovation Conference to SA - Change Agent Collective
Sustainable Brands announces expansion of Brand Innovation Conference to SA

Sustainable Brands has announced the expansion of its global conference and Cape Town is set to host senior brand and sustainability leaders from 14-17 May 2016 at City Hall...

Issued by Change Agent Collective 8 Dec 2015 10:14

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