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BizTrends 2017


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New press offices

Decimal has opened a press office on Bizcommunity.com!
Decimal

We're a team of young creatives who are dynamic in concept, sophisticated in design and strategic in our thinking. What's the key to building a brand during a recession? An advertising agency that is small enough to care but big enough to matter.

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
‘Africa is where others will look for the best in new innovation'
‘Africa is where others will look for the best in new innovation'

Between East and West: Africa's economic transformation will create a third centre of global power, according to a new ‘Afro-Optimism' series...

By Brett Parker 1 day ago

Main market purchasing patterns - behaviours and influences
Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions...

By Miguel Correia, Issued by Zinto Activation Group 2 days ago

Alon Lits
Uber: No deal breakers for doing business in sub-Saharan Africa

Transportation network company Uber had to tweak its developed-country business practices to align with the local realities in African countries such as South Africa, Kenya and Nigeria...

By Jaco Maritz 21 Apr 2017

Artisticco LLC © –
Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success...

By Parusha Partab 20 Apr 2017

Gumtree turns over a new leaf
Gumtree turns over a new leaf

From today, 20 April, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign...

20 Apr 2017

Celebrating 10 years of creative excellence and successful brand-building
Celebrating 10 years of creative excellence and successful brand-building

While celebrating a landmark 10 years in business, The Marketing Kraal is making plans to enter the next phase with a bang...

Issued by The Marketing Kraal 18 Apr 2017

Molefi Moloantoa, CEO of Primedia Unlimited Malls.
Primedia Unlimited Malls rebrand, restructure

Primedia Unlimited Malls (PUM) will undergo a year-long rebranding project in response to changing markets, ensuring it still delivers on value through its ability to optimise how brands engage with shoppers.

13 Apr 2017

Hyundai Creta brand ambassadors Ayanda-Allie Paine and Leanne Dlamini with Hyundai South Africa marketing director, Oscar Makola.
How Hyundai is driving female brand ambassadorship

Another week, another car ad, but the new #CretaLightTheWay campaign by Joe Public for Hyundai is really gaining traction for putting female influencers behind the wheel...

By Leigh Andrews 11 Apr 2017

Alex Acton, WWC head of Business in Africa.
World Wide Creative expands into Africa

Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia...

11 Apr 2017

(c) haryfoto -
Does leadership matter in nation brand building?

It may not be immediately apparent about why, and indeed whether, leadership matters in brand building. After all, at first glance, it may seem that a successful brand can be built through the technical application of principles of brand building and management...

By Manusha Pillai 11 Apr 2017

Today, gatekeepers make the worst brand builders
Today, gatekeepers make the worst brand builders

One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression...

By Mike Jones 10 Apr 2017

Vega students pay tribute to Nelson Mandela through children's hospital
Vega students pay tribute to Nelson Mandela through children's hospital

The Nelson Mandela Children's Hospital, which opened on 2 December 2016, is the culmination of years of effort by many people. Among them were four students of Vega School...

Issued by Vega School 7 Apr 2017

Absa's edutainment soapie grows onto nine SABC African language stations
Absa's edutainment soapie grows onto nine SABC African language stations

The second series of Absaville, Absa's bespoke storytelling campaign, hits the airwaves of nine SABC African language stations on Thursday, 6 April, bringing Absa's Shared Growth strategy to life on radio...

Issued by Creatrix 6 Apr 2017

Hitchcock Michalski wins pitch to develop new Nigerian bank identity
Hitchcock Michalski wins pitch to develop new Nigerian bank identity

Hitchcock Michalski won the opportunity, in a three-way pitch, to develop a brand-new identity, visual language, collateral and full environmental experience for a new Nigerian bank...

Issued by Hitchcock Michalski 3 Apr 2017

(c) Vitaliy Vodolazskyy -
Why your social media marketing strategy isn't taking off

Brands in every industry are investing more heavily in social media marketing in 2017. Unfortunately, most businesses aren't tracking their ROI. According to a survey of 1,000 companies, 41% of brands have no idea what impact social media has on their brand's finances...

By Ryan Kh 3 Apr 2017

(c) Rabia Elif Aksoy -
Brands and social media influencers, are you at risk?

Although Andy Warhol proclaimed in 1968 that, in the future, everyone would be world-famous for fifteen minutes, it is unlikely that he could possibly have imagined today's social media crazed world and the multiple platforms that exist to enable anyone, anywhere, to become a celebrity...

By Kelly Thompson 31 Mar 2017

LexisNexis uncovers its value proposition with Boomtown
LexisNexis uncovers its value proposition with Boomtown

Boomtown has been briefed by LexisNexis South Africa to develop a unified brand value proposition and to develop a strategic plan to take it to market...

Issued by Boomtown 30 Mar 2017

Scottish Leader teams up with Dennis Chuene in #NewPerspective video
Scottish Leader teams up with Dennis Chuene in #NewPerspective video

Scottish Leader recently joined forces with South African designer, Dennis Chuene to produce a video that demonstrates what the popular blended Scotch whisky...

30 Mar 2017

Emevil © –
Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 29 Mar 2017

Westman says, "We are not here just to pay the bills!" #LeadInspireEmpower
#BehindtheSelfie with... Adrienne Westman

This #BrandManagerMonth, we find out what's really going on behind the selfie with technophile Adrienne Westman, who has decided to move away from her registered Top Alliance company and rather focus on her personal brand...

By Leigh Andrews 29 Mar 2017

#BrandManagerMonth: Re-brand just the beginning for Change News
#BrandManagerMonth: Re-brand just the beginning for Change News

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News...

By Sindy Peters 29 Mar 2017

Screengrab from the Nederburg TVC
AdForum rates Nederburg TVC in top five globally

AdForum's selection panel, including its creative teams in the US and France, has featured Nederburg's global TVC as one of its top five alcohol advertisements globally...

29 Mar 2017

#funfilledvelvet campaign to hit stores this Easter
#funfilledvelvet campaign to hit stores this Easter

Boomtown's 2017 campaign for First Choice's popular dairy dessert product, Velvet, is set to hit stores from 10 April and will run through to 4 June...

Issued by Boomtown 24 Mar 2017

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 24 Mar 2017

Pauline du Paty
#BrandManagerMonth: Building a new brand in SA

I often wonder how I managed before Uber came waltzing into my life, solving the parking issue I so often have when in town, simplifying short distance travel and even pickups from the airport. But what about longer distances?

By Ilse van den Berg 23 Mar 2017

The MediaShop moves offices
The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston...

22 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand...

By Bogosi Motshegwa 22 Mar 2017

Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads
Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads

Red Cherry Interactive was briefed by African Bank to photograph billboard artwork for the sponsorship of a category in the 16th Annual Metro FM Music Awards...

Issued by Red Cherry Interactive 17 Mar 2017

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