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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Episode 123: Is Design on the 2015 business agenda with Life is Awesome.

Date: 23 Feb 2015
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Episode 122: The show not to miss: World Wide Web Foundation

Date: 13 Feb 2015
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Three 2015 cultural themes and their effect on brands
Three 2015 cultural themes and their effect on brands

From its research, strategic marketing consultancy, Added Value, is describing 2015 as 'The Year of Enrichment' and details how three of the six cultural themes have led to this description and how they influence brands...

29 Mar 2015 11:44

Does employer branding fall under HR, marketing, or both?
Does employer branding fall under HR, marketing, or both?

To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

By Leigh Andrews 26 Mar 2015 14:00

[NewsMaker] Kim Kullmann
[NewsMaker] Kim Kullmann

Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management...

By Louise Marsland 26 Mar 2015 13:45

Smart data at the heart of pro-social brands
Smart data at the heart of pro-social brands

'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing...

By Leslie Pascaud 26 Mar 2015 12:30

Castle Lite sends out cold blast refreshment
Castle Lite sends out cold blast refreshment

Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa...

26 Mar 2015 11:19

Cars on the ramparts of the tech revolution - Interbrand Sampson De Villiers
Cars on the ramparts of the tech revolution

Four years ago, there wasn't a single car company present at the Las Vegas tech fest. This year 11 car companies were present - showcasing their latest technological innovations...

By Doug de Villiers & Daniel Binns, Issued by Interbrand Sampson De Villiers 26 Mar 2015 10:30

South Africa's no. 1 township brand revealed
South Africa's no. 1 township brand revealed

Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first...

26 Mar 2015 09:10

How dealerships can drive the brand experience - Interbrand Sampson De Villiers
How dealerships can drive the brand experience

Though most of today's car dealerships have not yet taken a quantum leap forward in terms of technology and customer experience, leading automotive brands are succeeding in differentiating themselves by way of facility design...

By Doug de Villiers & Scott Jeffrey, Issued by Interbrand Sampson De Villiers 25 Mar 2015 12:04

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Does your brand have what it takes to be a hero at the bottom of the pyramid? - Knowledge Resources
Does your brand have what it takes to be a hero at the bottom of the pyramid?

Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies...

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45

Thabiso Dlamini
Why 2015 should be the year of internal communication

Internal communication is a fundamental part of any organisation's operations, for without optimising this it will not operate efficiently...

By Thabiso Dlamini 20 Mar 2015 15:02

Doug de Villiers
Give your name a voice

When your brand communicates, what does it sound like? This tone of voice question isn't just critical for collateral, ads, and other touchpoints; it is, in fact, an often overlooked key to naming...

By Doug de Villiers, Issued by Interbrand Sampson De Villiers 20 Mar 2015 09:32

Thousands of tweets identify seven deadly sins of advertising
Thousands of tweets identify seven deadly sins of advertising

New research from the World Federation of Advertisers (WFA) unpacks the result of detailed analysis of thousands of English language tweets that are negative about advertising...

20 Mar 2015 09:13

Creativity died - do not battle with mediocrity - Forever Friday
Creativity died - do not battle with mediocrity

Businesses are convinced that being inventive with new ideas, platforms or strategies, and to stand up for inspired creative beliefs, is most probably the riskiest attempt for businesses in South Africa with its downscaling economy...

Issued by Forever Friday 19 Mar 2015 13:40

The Clarion Group announces dynamic new brand image - The Clarion Group
The Clarion Group announces dynamic new brand image

The Clarion Group is advancing into an exciting new era with the release of its progressive new corporate image...

Issued by The Clarion Group 18 Mar 2015 11:08

Adidas There Will Be Haters campaign - The Clarion Group
Adidas There Will Be Haters campaign

A total of 277 integrated sets of window branding was printed and collated as part of the global launch of the Adidas There will be Haters campaign earlier this month...

Issued by The Clarion Group 17 Mar 2015 12:06

Load-shedding vs Brand-shedding - Mobile Marketing Association
Load-shedding vs Brand-shedding

While load-shedding schedules are sent out and made available online, the sudden jump between the different load-shedding stages is making it difficult for consumers, and advertisers especially, to plan ahead...

Issued by Mobile Marketing Association 17 Mar 2015 11:39

Chris Moerdyk
A case history of branding from scratch

When the printing and manufacturing Paarl Media Group decided to list on the JSE, it started on a journey into what could well have been into the dark unknown of choosing a new name...

By Chris Moerdyk 17 Mar 2015 07:45

Evolving from multi-channel to true omni-channel experiences
Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy...

By Lynette Hundermark 16 Mar 2015 15:04

Effective targeting through programmatic ad buying
Effective targeting through programmatic ad buying

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless...

By Yaron Assabi 16 Mar 2015 14:23

Clarion Retail brands Audi showrooms - The Clarion Group
Clarion Retail brands Audi showrooms

Showroom branding specialists, Clarion Retail (through agency Redworks), recently branded various Audi dealership windows nationally to show Audi's support for the Protea cricket team during the World Cup in Australia...

Issued by The Clarion Group 16 Mar 2015 12:15

So you think you know brands?
So you think you know brands?

Try this little exercise. Without peeking at a phone or laptop in your vicinity, draw an outline of the Apple logo...

By John Laurence 12 Mar 2015 08:00

Creative Accelerator programme unlocks power of storytelling in high-growth countries
Creative Accelerator programme unlocks power of storytelling in high-growth countries

Facebook announced on 9 March 2015, that it has launched its Creative Accelerator programme which is designed to help brands and agencies unlock the power of personal storytelling in high-growth countries...

10 Mar 2015 10:51

New desktop website for OLX
New desktop website for OLX

The site has launched a new desktop website including added search function technology; additional categories; a unique 'Favourites' list, making buying far simpler; and a sleeker design...

10 Mar 2015 08:06

Mark Eardley
Challenges facing B2B enterprises

Differentiation: why it pays to be different...

By Mark Eardley 10 Mar 2015 07:43

Stratcom goes global
Stratcom goes global

Stratcom is a specialist packaging agency and a founding member of the "global local branding alliance" [glba], and represents the African continent as part of six continents offering regional expertise on a global scale to create relevant, local packaging solutions...

Issued by Stratcom 9 Mar 2015 09:32

Brand SA: 'Pay back the money'
Brand SA: 'Pay back the money'

NEWSWATCH: Brand SA wants Comms Minister Faith Muthambi to pay the agency cash it says it is owed, and the SABC head of news has been charged with assault...

6 Mar 2015 06:47

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015 06:00

John Harvey
Banking on branding as important as ever

There can be little doubt that the proliferation of entry-level banks in the past few years has vastly changed South Africa's financial landscape...

By John Harvey 6 Mar 2015 05:30

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