Branding news

Your industry

Subscribe to industry newsletters

Biz Takeout's

Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
Get the Flash Player to play this.
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.


Congratulations are in order for SA's One Show finalists
Congratulations are in order for SA's One Show finalists

The full One Show finalist short list has been released, with a number of top South African agencies making the grade...

17 Apr 2015 09:05

Gazebo World outdoor branding kit special - Gazebo World
Gazebo World outdoor branding kit special

Gazebo World has extended the current outdoor branding kit special until the end of April 2015...

Issued by Gazebo World 16 Apr 2015 10:49

[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide
[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller from TLC Marketing Worldwide...

16 Apr 2015 10:16

Building superbrands in Africa - an African brand perspective
Building superbrands in Africa - an African brand perspective

Having spent the better part of 12 years traversing the continent as an ad and brand man, I have had the pleasure of seeing the quality and breadth of brands available to consumers in Africa increase...

By Nicholas Kuhne 16 Apr 2015 09:31

The future of branded content: Lifestyle journalism in the 21st century - Caxton Magazines
The future of branded content: Lifestyle journalism in the 21st century

Advertorial has been around for decades and over the years it became the holy grail for publishers seeking new revenue streams. But modern branded journalism requires much more involvement...

By Debbie McIntyre, Issued by Caxton Magazines 14 Apr 2015 13:31

Youth marketing conference from Generation Next
Youth marketing conference from Generation Next

The inaugural 'Generation Next Youth Marketing Conference' will be held on 8 May 2015 in Sandton, on the morning of the annual Sunday Times Generation Next Awards...

14 Apr 2015 10:06

[Biz Takeouts Podcast] 126: The PRISM Awards and more...
[Biz Takeouts Podcast] 126: The PRISM Awards and more...

In the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Andy Gilder, Bridget von Holdt and Darlene Menzies...

14 Apr 2015 09:27

Time for brutal interrogation of South Africa's history...
Time for brutal interrogation of South Africa's history...

The recent turbulence in South Africa, borne of the #RhodesMustFall campaign, has brought into sharp focus the fact that development of a single version of the South African brand truth is still a work in progress...

By Manusha Pillai 14 Apr 2015 07:35

JT Foxx on how branding leads to success
JT Foxx on how branding leads to success

He's clued up on mobile marketing, has a growing media presence and is the world's number one wealth coach - and only in his thirties. Here's a glimpse into JT Foxx's success...

By Leigh Andrews 13 Apr 2015 14:00

Clarion Retail brands the adidas stand at #OMTOM2015 - The Clarion Group
Clarion Retail brands the adidas stand at #OMTOM2015

Through Kirmack Design, Clarion Retail was once again afforded the opportunity to brand the adidas stand (for the third year running) at the Old Mutual Two Oceans Marathon exhibition...

Issued by The Clarion Group 13 Apr 2015 10:39

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

The rise of brand activation solutions
The rise of brand activation solutions

Whether we want it to be or not, the world is a branded place and activation solutions can help distinguish brands in a crowded marketplace...

By Lauren Durant 10 Apr 2015 10:10

Veruschka Khan
Advertising is not a numbers game, it's a people's game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. But advertising in 2015 is not a numbers game...

By Veruschka Khan 9 Apr 2015 13:35

Creative Business Exchange joins Decorex Cape Town
Creative Business Exchange joins Decorex Cape Town

The second instalment of the Creative Business Exchange workshops, dedicated to building a successful creative design brand, will take place on 24 April 2015, alongside Decorex Cape Town...

9 Apr 2015 08:27

[Biz Takeouts Lineup] 126: The PRISM Awards, SMEasy software and more...
[Biz Takeouts Lineup] 126: The PRISM Awards, SMEasy software and more...

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 9 April 2015, from 9-10am, as show host Warren Harding chats to Darlene Menzies, Andy Gilder, Bridget von Holdt and Yossi Hasson...

8 Apr 2015 13:10

Brands need to make a difference
Brands need to make a difference

A defined 'purpose' should be a brand's ultimate goal, brought about through communications and through the organisation's internal culture, product development and CSR initiatives...

By Deborah Usher 7 Apr 2015 14:24

New book outlines 'What is a 21st Century Brand?'
New book outlines 'What is a 21st Century Brand?'

Kogan Page will release a new book, 'What is a 21st Century Brand?' that contains 20 of the best papers produced during the ten years of The IPA Excellence Diploma, on Friday 3 April 2015...

2 Apr 2015 14:39

The sum of the parts: Creating value with holistic segmentation
The sum of the parts: Creating value with holistic segmentation

Over the last few years, segmentation has been down-played in some industry circles...

By Riona Naidu 2 Apr 2015 08:22

NATIVE VML appointed as brand engagement agency for 22seven - NATIVE VML
NATIVE VML appointed as brand engagement agency for 22seven

"We are enormously excited about the scope of work laid out for us at 22seven," says NATIVE VML CEO, Jason Xenopoulos...

Issued by NATIVE VML 31 Mar 2015 13:23

New tool reveals hidden shape of brand social media networks - Kagiso Media
New tool reveals hidden shape of brand social media networks

Market research agency KLA has partnered with the Connected Action Consulting Group in Silicon Valley, to launch a cutting-edge tool that allows businesses to understand the shape and nature of their brand's presence in social media networks...

Issued by Kagiso Media 31 Mar 2015 09:49

Top Gear - Lessons from the Stig - Havas Worldwide
Top Gear - Lessons from the Stig

So unless you have been living in the boot of a reasonably priced car, you will pretty much know that the writing is on the test track tyre-wall for the once mighty BBC motoring institution, Top Gear...

By Andrew Ross, Issued by Havas Worldwide 30 Mar 2015 11:44

Three 2015 cultural themes and their effect on brands
Three 2015 cultural themes and their effect on brands

From its research, strategic marketing consultancy, Added Value, is describing 2015 as 'The Year of Enrichment' and details how three of the six cultural themes have led to this description and how they influence brands...

29 Mar 2015 11:44

Gordon Cook
Let us encourage brand activism

How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?...

By Gordon Cook 27 Mar 2015 13:34

Does employer branding fall under HR, marketing, or both?
Does employer branding fall under HR, marketing, or both?

To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

By Leigh Andrews 26 Mar 2015 14:00

[NewsMaker] Kim Kullmann
[NewsMaker] Kim Kullmann

Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management...

By Louise Marsland 26 Mar 2015 13:45

Smart data at the heart of pro-social brands
Smart data at the heart of pro-social brands

'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing...

By Leslie Pascaud 26 Mar 2015 12:30

Castle Lite sends out cold blast refreshment
Castle Lite sends out cold blast refreshment

Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa...

26 Mar 2015 11:19

South Africa's no. 1 township brand revealed
South Africa's no. 1 township brand revealed

Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first...

26 Mar 2015 09:10

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Show more