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Episode 120: Melissa Attree On Brands vs Publishers

Date: 29 Jan 2015
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Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.


Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like...

By Garren Coetzee 29 Jan 2015 14:05

[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers
[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers

In the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Melissa Attree and Candice Winterboer...

29 Jan 2015 13:50

[NewsMaker] Laurian Ovens
[NewsMaker] Laurian Ovens

Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

By Louise Marsland 28 Jan 2015 14:15

Chris Midgley
Changing the mindset of cost-cutting to value adding

As clients continue to brief agencies to "cut costs and work within smaller budgets" (often coupled with greater demands in terms of return on investment), it's not necessarily because clients want value for their money...

By Chris Midgley, Issued by Blast Brand Catalysts 28 Jan 2015 12:34

[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers
[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 29 January 2015, from 9-10am, as show host Warren Harding chats to Melissa Attree and Candice Winterboer...

28 Jan 2015 11:38

AVE and the consumers turning against you - how do you measure the 'damage'?
AVE and the consumers turning against you - how do you measure the 'damage'?

South African consumers, business people and politicians are standing in disbelief as two major South African business brands count the costs of underestimating the plight of the consumer last year...

27 Jan 2015 15:10

Albert van Jaarsveld
Innovation, a catalyst for development

WEF is uniquely placed to offer South Africa a chance to position itself and communicate its value proposition to international decision makers...

By Albert van Jaarsveld 27 Jan 2015 13:53

Belvedere Vodka gets product placement in new Bond film
Belvedere Vodka gets product placement in new Bond film

The new James Bond film, Spectre, due for global release on 6 November 2015, features Belvedere Vodka for the spy's iconic "shaken not stirred" vodka martini...

27 Jan 2015 08:33

What we've learned from institutions of higher learning
What we've learned from institutions of higher learning

According to figures released by the Department of Basic Education, 403,874 students passed their NSC this year. Amid the excitement of negotiating this hurdle, for many it brings the question: "Where to now?" into sharp focus. For higher education institution brands, this is peak season, with brands playing an important role in informing decisions...

By Christopher Human 26 Jan 2015 10:45

Enabling The Love Trust - Brand Alive
Enabling The Love Trust

Brand Alive has launched a groundbreaking new social investment initiative designed to create real and sustainable value for South African non-profit organisations where it counts most...

Issued by Brand Alive 22 Jan 2015 11:40

Authentic social consciousness starts at home - NATIVE VML
Authentic social consciousness starts at home

There are a few hard truths about today's consumers. Yes, they are savvier, they are more outspoken and they know what they want out of a brand - but many South African consumers are also angry...

Issued by NATIVE VML 21 Jan 2015 11:18

Brett Horn
Five ways pitching out creative briefs will kill your brand

Over the past few years, we have witnessed an ever-growing trend, in which large FMCG brands attempt to generate savings through aggressive procurement policies...

By Brett Horn 20 Jan 2015 12:19

First 'Brand Wars' initiative evaluates pizza
First 'Brand Wars' initiative evaluates pizza

The recently launched 'Brand Wars' initiative, spearheaded by Andrew Ross, MD of Havas Sports & Entertainment South Africa, seeks to find consumer brands and pit them against each other...

20 Jan 2015 09:47

[Biz Takeouts Podcast] 118: Money4Jam with Warren Venter and BizTrends 2015
[Biz Takeouts Podcast] 118: Money4Jam with Warren Venter and BizTrends 2015

On the very first Biz Takeouts Marketing and Media Radio show of 2015, show host Warren Harding interviewed Warren Venter from M4JAM and Louise Marsland about BizTrends2015...

16 Jan 2015 13:35

New brand positioning for Dialdirect
New brand positioning for Dialdirect

To launch its new brand positioning, Dialdirect, in partnership with Joe Public and production house Velocity, has created an advert directed by Greg Gray that illustrates how time is precious...

15 Jan 2015 10:26

Donna Rachelson
Some tough questions to ask yourself about your marketing for this year

It's not about adding an extra marketing channel to your arsenal in 2015, with all of the accompanying admin, energy, input and spend. What I suggest is exactly the opposite: paring down the number of channels you use...

By Donna Rachelson, Issued by Branding and Marketing YOU 14 Jan 2015 10:08

Consumers wary of high-tech devices
Consumers wary of high-tech devices

According to a new report from Accenture, titled Engaging the Digital Consumer in the New Connected World, most consumers experience challenges using several new types of smart high-tech devices...

13 Jan 2015 09:19

Sid Peimer
Brand loyalty - a thing of the past for technology brands?

This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However...

By Sid Peimer 8 Jan 2015 07:21

Takealot, Kalahari merger approved
Takealot, Kalahari merger approved

The competition authority announced the approval of the merger application of Takealot.com and Kalahari.com, two of South Africa's leading e-commerce players, yesterday, 5 January 2015...

6 Jan 2015 10:04

Another Silver Assegai Award for CREACHA - CREACHA
Another Silver Assegai Award for CREACHA

For the second consecutive year, CREACHA has won the Silver Assegai Award for its creative, tactical branding and content management of AfroCentric Health's internal innovation programme...

Issued by CREACHA 12 Dec 2014 11:02

Donna Rachelson
Four personal branding trends to consider in 2015

If you think that personal branding is for celebs like George Clooney, or bigwigs like Bill Gates, you need to think again! You are a brand. So, before you market your company in 2015, you need to market yourself...

By Donna Rachelson, Issued by Branding and Marketing YOU 11 Dec 2014 10:59

Get to know the man behind the Sorbet brand - Blast Brand Catalysts
Get to know the man behind the Sorbet brand

Chris Primos, Managing Partner of Blast Brand Catalysts, meets the serial entrepreneur in Ian Fuhr...

Issued by Blast Brand Catalysts 11 Dec 2014 09:47

Festive taxi cabs from Lipton Ice Teas
Festive taxi cabs from Lipton Ice Teas

Targeting the streets of Durban, Cape Town and Johannesburg, Lipton's Tea has entered into a campaign with New Wave Outdoor Media cabs to create awareness for its 'Taste the brightside' competition...

9 Dec 2014 13:11

Elsa Gouws
People first: the role of employer brands in driving growth

The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed...

By Elsa Gouws 5 Dec 2014 14:30

Official branding partner at Digital Day - Right Stuff
Official branding partner at Digital Day

As a supplier of high quality and cost-effective portable event branding products, Right Stuff was appointed Digital Day's official branding partner...

Issued by Right Stuff 5 Dec 2014 11:45

Five ways to get the most from social media
Five ways to get the most from social media

Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place...

By Gordon Geldenhuys 4 Dec 2014 14:22

Ben Wagner
The definitive top 10 trends for 2015

Trends are a bit like spending a dreamy, sunny day at the beach. The next thing you know you have a drenched towel and phone. High tide and trends work like that...

By Ben Wagner, Issued by NATIVE VML 4 Dec 2014 11:14

New identity for Media24 complements new building
New identity for Media24 complements new building

The new visual identity for Media24 will make its mark on the company's Cape Town foreshore head office building, which is undergoing a major revamp as Naspers celebrates its centenary...

4 Dec 2014 09:51

Peter Cowan
Fostering Ubuntu for a brighter future

As early as the 1950s, the term "Ubuntu" has been seen in African literature ... The word encompasses a plethora of social rights movements, simply translating to the most basic action and human kindness...

By Peter Cowan 3 Dec 2014 10:57

Time is a valuable currency in the distraction economy
Time is a valuable currency in the distraction economy

In a world where distractions are in heavy supply and where marketing is in low demand, companies need to start thinking about consumers' time and attention as a form of currency...

By Kat Scholtz 2 Dec 2014 14:50

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