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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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New Surf Auto and Verve! celebrate Women in White - Verve
New Surf Auto and Verve! celebrate Women in White

Unilever's original washing powder brand, Surf, wanted to dazzle the women of South Africa with the launch of their new Auto range...

Issued by Verve 25 May 2015 12:07

The truth behind 'the human truth' when extending brand identity
The truth behind 'the human truth' when extending brand identity

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"...

By Marthinus Van Loggerenberg 22 May 2015 13:30

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Gross, Gerhard de Kock and Scott Cundill...

22 May 2015 09:45

Bonnie Ramaila
Political parties are big brands

The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...

By Bonnie Ramaila 22 May 2015 08:46

Revealed: The true colour of SA's 18 D&AD 2015 Pencils
Revealed: The true colour of SA's 18 D&AD 2015 Pencils

The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil...

22 May 2015 00:07

Empowering women, one brand at a time
Empowering women, one brand at a time

Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

By Leslie Pascaud 21 May 2015 14:00

Giant Films welcomes first female director, Karien Cherry - Giant Films
Giant Films welcomes first female director, Karien Cherry

"When your newest director's debut starts winning awards at the One Show, you know you're onto something, or someone," says Giant Films Executive Producer, Emma Lundy...

Issued by Giant Films 21 May 2015 11:22

Corporate identity: Your logo is not your brand - Ayanda Mbanga
Corporate identity: Your logo is not your brand

Your logo reduces everything about your company into one vital visual, your name. Or in some instances, merely a symbol. And, naturally, it needs to be designed in a way that will make it unique and memorable...

Issued by Ayanda Mbanga 21 May 2015 11:17

I'm not a communication strategist - I am a consumer advocate
I'm not a communication strategist - I am a consumer advocate

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

By Mogorosi Mashilo 21 May 2015 11:05

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA
[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 21 May 2015, from 9-10am, as show host Warren Harding chats to Daniel Gross, Gerhard de Kock and Jacqui Maroun...

20 May 2015 10:10

Andy Reid
10 business lessons for brand success

When I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders...

By Andy Reid 19 May 2015 15:11

A relook into the term 'Glocal'
A relook into the term 'Glocal'

The term "Glocal" has been a buzz word in the marketing world for some time. A combination of the words "Global" and "Local", it is used to describe global brands entering new markets...

By Mogorosi Mashilo 18 May 2015 13:49

Aki Kalliatakis
The big new risk for business... being KFC'd on social media

Getting a 'roasting' from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be 'KFC'd'...

By Aki Kalliatakis 15 May 2015 07:30

Branding - Where is the love?
Branding - Where is the love?

How a small market in Cusco reminded me of the value that true human connection can hold for a brand...

By Idelette Aucamp 14 May 2015 13:40

Gavin Krenski awarded Champion of Creativity
Gavin Krenski awarded Champion of Creativity

The Champion of Creativity has been awarded to Gavin Krenski, Brandhouse Beverages marketing and innovations director by the Creative Circle...

14 May 2015 09:17

Back to their roots
Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

[Biz Takeouts Lineup] 131: The Pendoring Ad Awards campaign
[Biz Takeouts Lineup] 131: The Pendoring Ad Awards campaign

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 14 May 2015, from 9-10am, as show host Warren Harding chats to Tiaan Ras...

13 May 2015 10:36

[NewsMaker] Lou Boxall-Davies
[NewsMaker] Lou Boxall-Davies

Lou Boxall-Davies has been appointed as chief strategy officer (CSO) of Havas Village South Africa. She will be responsible for strategy for Havas brands in South Africa...

By Louise Marsland 13 May 2015 08:19

Online webinars look at brand experience in African context
Online webinars look at brand experience in African context

GfK South Africa has launched a series of free online webinars on delivering positive brand experience in order to grow sales in South Africa...

12 May 2015 12:07

Generation Next provides insight on SA's 'coolest' brands
Generation Next provides insight on SA's 'coolest' brands

At the recent Sunday Times Generation Next Survey Awards, the youth of South Africa voted for its 'coolest brands'. The big winner of the awards night was Nike...

12 May 2015 08:58

[TrendTalk] Can brands unlock the sharing economy?
[TrendTalk] Can brands unlock the sharing economy?

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?

By Louise Marsland 11 May 2015 07:16

[Biz Takeouts Podcast] 130: This is Me, EFC Africa and Zwipit
[Biz Takeouts Podcast] 130: This is Me, EFC Africa and Zwipit

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Cairo Howarth, Keiren Jacobson, Mark Chirnside and Felix Martins...

7 May 2015 13:52

Elsa Gouws
Living brands: How to avoid marketing's 'thud factor'

Sadly, for many organisations, marketing is the job of the marketing department. It operates in its own silo, with very little influence on business strategy or operations...

By Elsa Gouws, Issued by Yellowwood Future Architects 7 May 2015 12:36

Absolut releases new bottle design
Absolut releases new bottle design

The new bottle is a transformation of the original, featuring an updated two-line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier...

6 May 2015 13:54

Shaping a professional personal brand
Shaping a professional personal brand

Individuals looking for an edge in today's connected and fast-paced working environment can use personal branding strategies to market themselves more effectively to prospective employers and clients...

5 May 2015 15:55

Stop marketing your brand!
Stop marketing your brand!

The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal...

By Helen McIntee 5 May 2015 14:20

Guerilla turns on incredible with Philips
Guerilla turns on incredible with Philips

Philips depends on innovation to survive in a highly competitive market, both as a company and a brand. When it comes to the latter, Philips SA looks to boutique agency, Guerilla Tactic, for bespoke creative solutions...

Issued by Guerilla Tactic Media 5 May 2015 12:12

ROI and its relationship to price - Kasi Star Brands survey
ROI and its relationship to price - Kasi Star Brands survey

Further results from Ask Africa's recent Kasi Star Brands survey indicate how return on investment (ROI) is calculated in townships and what relationship this has to price...

5 May 2015 08:04

[Creative Business Exchange] Branding, beyond the logo
[Creative Business Exchange] Branding, beyond the logo

Building a successful creative brand is about more than just designing a good logo, creative brand visionary Nadia van der Mescht explained at the Creative Business Exchange...

By Leigh Andrews 5 May 2015 06:00

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