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In-store retail engagement - a simple yet significant medium
In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Upskill with a SETA-accredited digital brand analysis workshop
Upskill with a SETA-accredited digital brand analysis workshop

DigitLab Academy will be launching a one-day SETA-accredited digital brand analysis workshop this July...

Issued by DigitLab 21 Jun 2017

#CannesLions2017: Striving for real brand purpose
#CannesLions2017: Striving for real brand purpose

A subject very close to my heart is that of purpose-driven brands. One just has to look at companies like Unilever to know that ‘purpose leads to purchase'. However, finding a real brand purpose is not easy...

By Ann Nurock 21 Jun 2017

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Michal Bednarek © –
What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')...

By Bogosi Motshegwa 14 Jun 2017

Boris Dzhingarov
Four essential branding tips every entrepreneur should follow

For professional experts, you are your own brand, and you need to dominate the search results for your name and your area of expertise if you want to succeed...

By Boris Dzhingarov, Issued by Monetary Library 14 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office...

By Jessica Tennant 12 Jun 2017

Hunters Heat Seekers brand activation
Hunters Heat Seekers brand activation

XZIBIT created a unique experience for the activation zones of the Hunters Heat Seekers event that took place in Durban, Joburg and Cape Town...

Issued by XZIBIT Experiential Marketing 7 Jun 2017

#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand
#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand

Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month...

By Jessica Tennant 7 Jun 2017

The #REDexperiment: Bringing art to life
The #REDexperiment: Bringing art to life

Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town...

By Robin Fredericks 6 Jun 2017

Screengrabs from the ad.
#OrchidsandOnions: Nice catch, Nissan... but “Onion Capture” for Gupta rag

Kagiso Rabada may be the Destroyer-in-Chief for the Proteas cricket team (and the number one ranked one-day bowler) but he still has an innocence and naivety about him, which is appealing...

By Brendan Seery 6 Jun 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017
Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown...

Issued by Kantar Millward Brown 6 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

Admap Prize 2017 winners announced
Admap Prize 2017 winners announced

How should TV and social media be used to maximum effect? Kyle Findlay of Kantar TNS South Africa wins silver for his paper, “Four tips for using TV with social”...

Issued by Kantar TNS 5 Jun 2017

Raimund Snyders, CEO of Old Mutual Insure
Goodbye Mutual & Federal, hello Old Mutual Insure

As of today, Mutual & Federal will be known as Old Mutual Insure...

5 Jun 2017

#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017
#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017

Not a regular attendee of foodie events, I wandered from the furthest reaches of the CTICC parking to collect my accreditation...

By Terry Levin 5 Jun 2017

#Winning with the new Cadbury P.S. bar
#Winning with the new Cadbury P.S. bar

Cadbury's P.S. bar secured a unique space within the confectionary market, but the packaging and messaging had lost its relevance with consumers and needed to be reworked and reinvented...

Issued by Just Design 2 Jun 2017

Damelin voted among the top five ‘Coolest Colleges' in the Sunday Times Generation Next Awards
Damelin voted among the top five ‘Coolest Colleges' in the Sunday Times Generation Next Awards

Damelin, a leader in private education in South Africa, walked away as one of the ‘Coolest Colleges' in the country at the Sunday Times Generation Next Awards held on Thursday, 11 May, at Sandton Convention Centre Pavilion...

Issued by Damelin 1 Jun 2017

Carmen Murray
Free masterclass: Fundamentals to disrupt and delight by activating brand purpose

What if I tell you there are ways for brands to find a way to bring two economies together. I believe brands have the power to unleash something bigger and better than what we have ever envisioned...

By Carmen Murray, Issued by Mobitainment 31 May 2017

Supplied
#JunkStatus: It's squeaky bum time for South Africa

Junk status: two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead?

By Jedd Cokayne 31 May 2017

Promise kept: Stellar growth, prestigious account wins and new data offering
Promise kept: Stellar growth, prestigious account wins and new data offering

Coming off the back of phenomenal growth over the last five years and a successful B-BBEE deal, Promise Group has announced its new full-service data offering and acquisition of several more prestigious clients...

Issued by Promise 29 May 2017

How ready are you to turn on your brand's packaging?
How ready are you to turn on your brand's packaging?

As the world is getting smarter, so is packaging. Exciting technologies, such as augmented reality (AR), enable even a humble box to entertain or inform the consumer in ways that are both magical and pragmatic...

Issued by Stratcom 26 May 2017

Ayanda Mbanga Communications is the Can-Do Company
Ayanda Mbanga Communications is the Can-Do Company

Ayanda Mbanga Communications has entered an exciting new era! CEO, Ayanda Mbanga explains the new direction, fresh approach and services...

Issued by AMcomms 26 May 2017

(c) rclassenlayouts -
Harnessing the longevity of 'cool'

One brand has maintained its cool factor for seven years running, but how did they do it?

By Danny Bryer 25 May 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

The moment... you can have your beer and drink it too
The moment... you can have your beer and drink it too

The moment for NABLABs to go mainstream is upon us, the question is: can brands sell bottles without the booze and the stigma?...

By Chris Knibbs, Issued by Kantar TNS 23 May 2017

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