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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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Boomtown appointed to launch the Jeffreys Bay Craft Brewery brand
Boomtown appointed to launch the Jeffreys Bay Craft Brewery brand

New craft brewery Jeffreys Bay Craft Brewery (JBay CB) has appointed Boomtown to develop its brand as it looks to enter the market in the first quarter of 2017...

Issued by Boomtown 3 days ago

James Maposa
Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base...

By James Maposa 29 Nov 2016

Five business branding mistakes to avoid
Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

123RF
Six steps to a better digital marketing strategy

Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers...

By Jennifer Roberts 29 Nov 2016

Are you ready for 2017?
Are you ready for 2017?

What does your gut feel say? Well, here's the deal. No longer is it viable to rely on your intuition to know where your marketing campaign is heading...

By Nick Sarnadas, Issued by Madex 28 Nov 2016

Increased competition for brands as economy slumps
Increased competition for brands as economy slumps

Economic growth in South Africa and sub-Saharan Africa is forecast to be low for the next few years, according to economists in financial institutions such as the International Monetary Fund (IMF) and the World Bank...

25 Nov 2016

Medium Agency of the Year - AVATAR
Tough times make for big winners

The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category...

By Danette Breitenbach 24 Nov 2016

Denis Ismagilov © –
#Influencerchange: Really being smart about SMART goals

Any business dealing with external consumers or internal customers like staff and stakeholders needs to perform a few 'mindreading' skills in order to best meet its own goals and improve overall customer experience. Here's how honing your powers of influence can help you to do so...

By Leigh Andrews 23 Nov 2016

Social Media Sentiment Analysis - how to know what's really going on
Social Media Sentiment Analysis - how to know what's really going on

Giles Shepherd and Gabby Cowling of The Brand Alive Group chatted to Freddie Herbst, BrandsEye's Commercial Director, about their Social Media Sentiment Analysis model in the latest episode of With or Without Sugar...

Issued by Brand Alive 23 Nov 2016

Building better brand experiences in the touchpoint revolution
Building better brand experiences in the touchpoint revolution

How can marketers control experiences when they cannot predict in which context, through which touchpoint, and in what order, those experiences will happen?..

By Roz Calder, Issued by Kantar TNS 23 Nov 2016

Invest in personal brand building for both you and the greater good
Invest in personal brand building for both you and the greater good

In a world where personal competition has greatly improved, significant investment must be committed to building your own personal brand...

By James Maposa 23 Nov 2016

Remixing natural beauty into urban Jozi with Strongbow Apple Cider
Remixing natural beauty into urban Jozi with Strongbow Apple Cider

Jozi market-goers were recently surprised and delighted as 8,000 paper butterflies were released into the air above the popular Neighbourgoods Market in Braamfontein...

Issued by M&C Saatchi Abel 22 Nov 2016

Image via
'Boardroom dancing': Five lessons strategists can learn from the dance world

As a strategist and ballroom dancer, I have had the unique and fortunate experience of living a life that (quite literally) straddles two worlds. Two ostensibly different worlds...

By Mike dos Santos 22 Nov 2016

How to play the game of social media brand dodge ball
How to play the game of social media brand dodge ball

It's a familiar scene, two players enter the arena. One armed with a red ball, the other seemingly defenceless. But unlike a normal game of dodge ball, more players quickly enter the ring...

By Robin Richardson 18 Nov 2016

Leveraging personal brand to build your company's brand
Leveraging personal brand to build your company's brand

Building a personal brand is a lot of hard work based on competition being at its most intense...

By James Maposa 17 Nov 2016

Infotools SA in proud partnership with BrandMapp 2016
Infotools SA in proud partnership with BrandMapp 2016

Consumer behaviour and media consumption behaviour is changing at a rapid pace. Marketers and media owners need to cast their nets wide to gather data on these trends to make sure they stay relevant...

Issued by Infotools 17 Nov 2016

Publicis Machine gears up with Mercedes-Benz win
Publicis Machine gears up with Mercedes-Benz win

Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand...

Issued by Publicis Machine 17 Nov 2016

Plant seeds while you cross the chasm!
Plant seeds while you cross the chasm!

The result of the American presidential election has once again proven that the chasm is an unpredictable crossing that not even the worlds best marketing analyst could measure...

Issued by Forever Friday 17 Nov 2016

Ready... set... launch!
Ready... set... launch!

The launch of your new start-up or product generates the excitement and feeling of a signature new passionate beginning that is priceless and can't even be measured...

Issued by Forever Friday 16 Nov 2016

Alliance Media is awarded Superbrand status (again)
Alliance Media is awarded Superbrand status (again)

On 4 November, Superbrands East Africa hosted a distinguished awards ceremony at the Villa Rosa Kempinski. The evening was dedicated to the celebration of exceptional brands in Uganda, Tanzania and Kenya...

Issued by Alliance Media 14 Nov 2016

Rebranded Irvine launches education trust
Rebranded Irvine launches education trust

Cape Town-based PR agency Irvine Bartlett has rebranded to Irvine Partners, launched the Irvine Partners Education Trust and announced a partnership with black-owned media technology co-operative Collective Media...

11 Nov 2016

What Conan O'Brien taught us
What Conan O'Brien taught us

It's always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O'Brien received a seemingly big blow to his career through a fall out with NBC...

By Mike Saunders 11 Nov 2016

Emotive branding for success
Emotive branding for success

As it is the case with almost all aspects of our lives, we feel more comfortable, and able to work better, with those we easily connect with or get along well with us...

By Nkgadimeng Ramela 10 Nov 2016

Storytelling for brands - evolve or be left behind
Storytelling for brands - evolve or be left behind

We can't escape storytelling these days. It's a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR...

By Anne Dolinschek 4 Nov 2016

Gender diversity in brand leadership
Gender diversity in brand leadership

A few months ago, Kevin Roberts, the Chair of Saatchi & Saatchi, was suspended and then resigned after his outrageous remarks about women in business. In our supposedly enlightened age, is this really a debate that needs to go on?...

Issued by Brand Alive 3 Nov 2016

Brand South Africa launches new campaign next week
Brand South Africa launches new campaign next week

South Africans will be invited to talk about what inspires them about the nation's brand, as Brand South Africa launches its Inspiring New Ways campaign on 7 November 2016, through identified channels and platforms, including SAA...

3 Nov 2016

Behind the scenes of Tropika Island of Treasure
Behind the scenes of Tropika Island of Treasure

In March 2017 Tropika will embark on their seventh season of Tropika Island of Treasure featuring a host of local celebs in the Seychelles. Bizcommunity got the branding strategy low-down from Miantha Padayachee, brand group manager for Tropika at Clover.

2 Nov 2016

Branson launches Virgin's revamped insurance offering
Branson launches Virgin's revamped insurance offering

Not exactly known for his shy and retiring demeanour, Sir Richard Branson made an entrance for the launch of Virgin Money's new insurance product...

By Nicci Botha 2 Nov 2016

Are you making these product packaging blunders?
Are you making these product packaging blunders?

The packaging of your product is as important as what you are selling. Having attractive and functional packaging can enhance your brand image and even result in higher sales...

By Charles Mburugu 2 Nov 2016

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