Through a creative, innovative and forward-thinking team, Africa Internet Accelerator (AIA) seeks to build a great and sustainable business that will lead the way in eCommerce in South Africa.
The SABC has informed the advertising industry that it will not accept "inappropriate" adverts during the period of mourning for deceased former president Nelson Mandela.
By Linda Ensor 13 Dec 2013 06:45
After a four-year battle with its competitor Nestle, the UK Appeals Court has refused the registration of Cadbury's trademark application for the specific colour purple that Cadbury has used for over 150 years in relation to its chocolate wrapping.
By Christophe van Zyl 11 Dec 2013 13:51
You're the proud owner of a brand-spanking new business. You're all geared up with a killer idea and a sheaf of registration papers hot off the press. So what's next?
By Linda Botha 11 Dec 2013 09:41
As of 6 December this year you will no longer see a nurturing mother feeding her happy baby a bottle of formula milk as an advertisement in any newspaper, magazine, on a website or on television.
By Lize Mills 11 Dec 2013 09:28
The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That's an illusion. If you think you can beat his time, that's a delusion.
By Sid Peimer 6 Dec 2013 07:26
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
The term personal brand may appear technical, however, no matter who you are and what you do, creating, maintaining and being consciously aware of your personal brand is essential.
By Laura Chiweshe 26 Nov 2013 09:20
Creating content on social platforms has become one of the popular new marketing forms in South Africa.
21 Nov 2013 10:44
In a world where consumer behaviour is changing and evolving at a rapid rate, brands need to constantly adapt and refine the ways they communicate with their target audiences.
By Chanel Mackay 21 Nov 2013 07:30
The South African Chefs Academy has launched a new logo and branding this week at the Mount Nelson Hotel in Cape Town, celebrating its 10th graduation ceremony.
10 Dec 2013 08:46
The automotive sector is already one of the world's biggest spenders on digital marketing and advertising, with motor manufacturers and dealers worldwide constantly increasing the portion of their budgets they allocate to digital channels.
By Michael Walker 6 Dec 2013 07:00
Think of culture as the internal brand of a company. It's behaviour. And when that behaviour, those values and those attitudes are aligned with what the marketing campaigns are saying, that's a powerful package.
By Sean McCoy 4 Dec 2013 12:56
Publicis Groupe has announced the 100% acquisition of South African digital search marketing company, Synergize.
Issued by Saatchi & Saatchi 4 Dec 2013 09:45
Aluminium's strength, flexibility and exceptional lightness make it the perfect material for use in manufacturing of items where these features are necessary. The biggest benefit of aluminium is the fact that it's 100% recyclable.
Issued by Right Stuff 2 Dec 2013 10:52
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
To launch its new variants, Pink Pomegranate and Black Espresso, Ola Magnum hosted South Africa's first 'live' Twitter Auction.
29 Nov 2013 08:17
Country branding is important for all countries; especially for developing countries to be able to effectively compete in the global market place.
By Tralone Khoza 28 Nov 2013 12:05
The communications game is changing faster than many of us realise and businesses either adapt and roll the way the world wants them to roll, or stagnate, and finally regress, into irrelevance.
Issued by icandiCQ 28 Nov 2013 09:50
Added Value has released its analysis of the South African marketing industry. During July, August and September 2013, its management team engaged in conversation with some of South Africa's leading marketing directors.
28 Nov 2013 09:26
I recently read an article in Harvard Business Review that I found fascinating. It's on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West.
By Al Mackay 28 Nov 2013 06:45
As summer approaches it's a good time to take stock of your brand and review your strategy in line with a green initiative that is a good brand fit. Sustainability is on everyone's lips so take a look at your brand and see where you can adapt to become "greener".
Issued by Wrappa Branding and Design 27 Nov 2013 10:28
TNS's global database of retail and shopper studies shows a clear correlation between shoppers' satisfaction and the amount that they spend. At a time when brands and retailers face a shared growth challenge, the value of this insight is greater than ever.
Issued by TNS South Africa 27 Nov 2013 09:18
To ensure that your brand creates a lasting impression, you must be able to differentiate it in a way that's meaningful and memorable among a plethora of competitor brands vying for attention.
Issued by Zinto Activation Group 26 Nov 2013 11:31
Many international and local brands make the mistake of their marketing and promotional campaigns not being relevant to consumers.
Issued by Aperio 26 Nov 2013 09:03
Private label brands are no longer a cheap alternative to the FMCG category, they have evolved into exclusive trusted brands that retailers have created, which keep consumers returning to their stores.
Issued by Aperio 25 Nov 2013 09:20
Bigger is not always better. In the past, vertical and horizontal integration were the guiding principles of business, and that led to mammoth businesses with control over the whole value chain.
Issued by Yellowwood Future Architects 21 Nov 2013 10:46
There are many brands that have become iconic in the eyes of South Africans over the generations yet they are not local at all. They have inserted themselves over the years into the daily lives of South Africans and have been adopted by consumers as if they were in fact local brands.
By Michael Wood, Issued by Aperio 21 Nov 2013 09:06
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