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Vuma grows reputation management business in Africa
Vuma grows reputation management business in Africa

Expanding into Africa, Vuma Reputation Management has signed memorandums of understanding (MOU) with four African communications agencies...

1 day ago

How to ensure authenticity in the online/social space
How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people...

Issued by IGI 1 day ago

Liqueur label cuts famous flapping ears
Liqueur label cuts famous flapping ears

If you notice something different about your Amarula that's for good reason - as Africa's elephants continue to be slaughtered en masse, the liqueur has removed the elephant from its logo...

By Jeff Wicks 2 days ago

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Boris Dzhingarov
How to handle an employee that doesn't fit the brand

When all your employees “fit” with the brand, sharing the same values and following the same code of conduct, everything runs smoothly - so what happens when someone doesn't fit the brand?...

By Boris Dzhingarov, Issued by Monetary Library 10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know
Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences...

Issued by Kantar TNS 8 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Nandi Madida is the new face of Lux
Nandi Madida is the new face of Lux

Musician, actor and TV personality Nandi Madida is the new face of Lux...

3 Aug 2017

Marriott International's new dynamic sales and marketing leadership team
Marriott's new super sales and marketing leadership team for Middle East and Africa

On the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts, Marriott has announced a new Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team...

31 Jul 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

South African brands overcome unstable conditions, growing 3%
South African brands overcome unstable conditions, growing 3%

The latest Brand Finance Africa top 50 valuable brands in SA have been announced, indicating that despite the recession, political instability and a higher unemployment rate, the total value of brands has increased 3% year-on-year...

28 Jul 2017

City brands as building blocks of the nation brand
City brands as building blocks of the nation brand

Cities have become an integral pillar in building strong competitive nation brands because a nation is, after all, a collection of cities - or city brands...

By Manusha Pillai 27 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

Former president Nelson Mandela's life is profiled tonight on DStv's History Channel |
Madiba 'brand' a winner

From colouring books to signed autobiographies, there is no denying that the Nelson Mandela name is a money spinner...

By Petru Saal 25 Jul 2017

scale/ © faithie via
Cartel conduct under investigation in Kenya

Leniency for cartel conduct in Kenya has unique elements, according to pan-African law firm Bowman's...

24 Jul 2017

Talking with and not talking to your audience
Talking with and not talking to your audience

In the postmodern branding landscape, we must think of our brands as humans (even though we cannot touch them, see them or feel them). They have a body language, a way that they act and they are part of a larger story...

Issued by IGI 19 Jul 2017

Etisalat Nigeria has changed to 9mobile
Etisalat Nigeria has changed to 9mobile

Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria' has changed its name to 9mobile...

19 Jul 2017

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August...

By Jessica Tennant 19 Jul 2017

How your business can avoid a social media crisis
How your business can avoid a social media crisis

There's a lot more to social media marketing than posting a few pictures once or twice a week. As many companies have shown, it's easy to fail your social media presence, and your customers will never forget...

Issued by Rogerwilco 18 Jul 2017

Vusa Zaya, Rémy Martin brand ambassador
Exploring Rémy Martin's Eau-de-Vie

Rémy Martin brand ambassador, Vusa Zaya gives us a taste of what it takes to be a brand ambassador in the world of Cognac and what promoting the brand entails...

By Juanita Pienaar 18 Jul 2017

#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth
#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth

It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters...

By Sindy Peters 18 Jul 2017

GAWK revamps Liquor City logo
GAWK revamps Liquor City logo

Liquor City's branding has been synonymous among the South African public for more than 20 years. The decision for a rejuvenated brand was made to keep up with changing market trends as well as to carry the brand to its full potential...

Issued by Gawk 14 Jul 2017

The logo's lot: Is it to last or of the past?
The logo's lot: Is it to last or of the past?

Much debate has recently been going on in design and branding circles around whether “the logo is dead,” as British designer and brand consultant, Simon Manchipp, publicly claimed...

Issued by Gawk 13 Jul 2017

Look up! Because Kulula is at it again with Flying 102
Look up! Because Kulula is at it again with Flying 102

South Africa's quirky airline is at it again, encouraging all "original" plane spotters and kulula fans to look up and spot their sexy new aircraft paint design - Flying 102 - bringing ultimate swag to SA's skies...

13 Jul 2017

Cork to compost: How biodynamics makes for truly sustainable winemaking
Cork to compost: How biodynamics makes for truly sustainable winemaking

Sustainable wine farming isn't just about the grapes - it's about all elements involved in making wine, from lighter bottles and composting to protecting air quality and giving back to the community...

12 Jul 2017

Boris Dzhingarov
Three small business branding success tips

Small business owners understand the value and importance of branding their company. They realise that their brand will help them stand out amongst the crowd and give them an edge in an industry where the competition is heated...

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2017

A selection of Sacatelle's branded bags.
#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

#SeaFoodShareFood: Sharing, Ocean Basket's new conversation
#SeaFoodShareFood: Sharing, Ocean Basket's new conversation

Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's new branding...

By Danette Breitenbach 11 Jul 2017

Potapova Valeriya © –
This is what SA brands need to know about digital influence

Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play.

By Leigh Andrews 10 Jul 2017

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