Brand inc Sport (part of the Brand inc Creative Group, an integrated brand services agency) has been working on SARU's Vodacom SupeRugby campaign and subsequently partnered with SuperSport to explode the campaign idea across various platforms.
Issued by Brand inc 7 Mar 2014 11:22
The Festival of Media Global Awards' highly-anticipated shortlist for 2014 is more global than ever before, with the top brands on this year's list coming from the US, the Netherlands, the United Arab Emirates, Sweden, and India.
7 Mar 2014 10:13
There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.
By Louise Marsland 7 Mar 2014 09:50
The eighth in the trendtalk series will be held at the Plascon Auditorium in Cape Town, from 3.30-5pm on Tuesday, 18 March 2014.
7 Mar 2014 08:28
The Loerie Awards Travelling Exhibition, a highlight on the Loeries annual calendar, arrives at its first stop at CityVarsity, in Cape Town from Monday, 10 March until Friday, 14 March 2014. Entry is free and the exhibition is open from 8am to 5pm.
7 Mar 2014 08:22
Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
At Interbrand it is believed that 'brand-led design' - where brand and design are approached together - does more than create effective design - it creates brand and business value.
Issued by Interbrand Sampson De Villiers 6 Mar 2014 10:05
A new collaborative agency, we are BOB, has launched to offer clients independent specialists that collaborate rather than compete against each other to deliver better business results than the conventional lead agency model.
6 Mar 2014 09:02
Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 6 March from 9am-10am as we chat to Michael Carney of Harley Davidson Africa, Natasha Pendleton from The Entertainer and Rich Simmonds about his new book. [twitterfall]
5 Mar 2014 10:10
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
KFC has launched a new integrated marketing campaign to promote its Zinger Double Down, creating the character 'Gerrie Power' - 'the main man with a kiff plan' to mentor and teach men how to deal with any hot situation.
4 Mar 2014 08:24
Oakley has launched its 'Disruptive by Design' global brand campaign at Red Studios in Hollywood, attended by South African athletes, Bryan Habana and Greg Minnaar and launched locally at Design Indaba.
4 Mar 2014 07:43
Water and Environmental Affairs Minister Edna Molewa has urged communities, particularly those adjacent to the Kruger National Park, to be vigilant and report any suspicious activities that may be linked to rhino poaching.
4 Mar 2014 06:25
A look at South African corporate and company websites shows many read like an annual report... and that makes them boring.
By Marion Scher 27 Feb 2014 13:52
In choosing a magazine strategy to showcase Italtile Retail's extensive designer range of tiles, ceramicware, taps and accessories, Blast adopted an editorial layout, in keeping with the magazine reading experience.
By Chris Primos, Issued by Blast Brand Catalysts 27 Feb 2014 10:55
As a reminder of the power of the big screen, Cinemark recently held a cinema junket for marketing professionals, creatives and media agencies at the Ster-Kinekor Preview Theatre.
26 Feb 2014 08:27
The African National Congress (ANC) in the Cape Town council says it wants a referendum on the city's proposed new logo and payoff line.
26 Feb 2014 08:08
The Creative Circle Ad of the Month results for January 2014 have been announced.
25 Feb 2014 11:05
It is said that many brands have been burnt in the past by not thinking ahead and registering domains that could be of value to them in their digital marketing strategies.
20 Feb 2014 08:30
One of the most oft-used items of branding equipment that any company owns is a graphic standee. Widely used are the common roll-ups and X-banners that dominate the bottom-end sector of the market however these have their limitations both structurally as well as aesthetically.
Issued by Rocket Creative 18 Feb 2014 16:22
To drive its new 'Rock your Schoolbag' design competition, as part of this year's 'back to school' campaign, Twinsaver has moms driving their brandyourcar.com branded vehicles to and from school to create awareness.
18 Feb 2014 12:36
The advent and mass proliferation of the internet is the same in terms of its significance in the modern world and in particular the resulting implications for communications.
By Lisa Basson 18 Feb 2014 09:25
Following a successful debut in mobile advertising with Mxit, cosmetics company Garnier has renewed its advertising deal.
17 Feb 2014 11:50
From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived.
By Spero Patricios, Issued by Launch Factory 17 Feb 2014 09:09
The fact that each PR person starts his or her campaign with a specific goal in mind is not contested. Where representatives from the global media differ, however, is how to measure the effectiveness of such a goal in terms of the value that has been accomplished.
By Tonya Khoury 15 Feb 2014 10:47
First off, Valentine's Day is great, we have nothing against Valentine's Day, or grand displays of affection for that matter - but Valentine's Day doesn't define a relationship.
Issued by Interact RDT 14 Feb 2014 11:24
The launch of KFC's latest advert, shot in Bangkok Thailand, brings to life how the same great taste brings people together and makes you feel at home. (video)
14 Feb 2014 08:35
The jury panel for the Apex Awards has been selected for the 2014 awards. It is made up of experts from various disciplines within the business of advertising and communications including research, strategy, media, creative direction, marketing and digital.
13 Feb 2014 08:01
Brand inc Creative Group has recently been appointed as Nashua Limited's full service agency, with Brand inc handling the traditional through-the-line advertising, Brand inc Sport handling the sponsorship and Brand inc Communications handling all the PR and communication requirements going forward.
Issued by Brand inc 12 Feb 2014 11:00
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