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#AfricaMonth

Manufacturing Indaba 2018

Explore doing business to profit with purpose at the 2018 Africa Shared Value Summit
Explore doing business to profit with purpose at the 2018 Africa Shared Value Summit

Future-proof your business and book tickets now for the second annual Africa Shared Value Summit, set to take place this week, on 24-25 May, at The Maslow conference centre in Sandton...

Issued by Shift Social Development 11 hours ago

Sharon Keith of Coca-Cola Africa.
#AfricaMonth: Sharon Keith on leaving the Coca-Cola high

Sharon Keith made a name for herself as marketing director at Coca-Cola Africa, but is now bubbling over with the need to pursue other professional and personal interests...

By Leigh Andrews 1 day ago

Sunday Times Generation Next Youth survey announces celeb finalists
Sunday Times Generation Next Youth survey announces celeb finalists

The top five finalists in the celeb, sports and entertainment categories of the Sunday Times Generation Next survey have been announced...

1 day ago

SA's first homegrown 0.0% alcohol beer
SA's first homegrown 0.0% alcohol beer

AB InBev South Africa worked with Berge Farrell to create Castle Free, the first zero-alcohol beer to be brewed in South Africa...

Issued by Berge Farrell 1 day ago

The most valuable brands in South Africa 2018
The most valuable brands in South Africa 2018

Brand Finance has just launched the results of a report listing South Africa's most valuable brands in 2018...

1 day ago

Doing good is good for business: Tiekie Barnard explains the benefits of Shared Value
Doing good is good for business: Tiekie Barnard explains the benefits of Shared Value

Business is driven by profit, but Shift Social Development CEO Tiekie Barnard believes in the importance of profit with purpose. In this Q&A, she explains the meaning of Shared Value and how companies can use this business strategy to find where the biggest growth opportunities lie...

Issued by Shift Social Development 2 days ago

Generation Z - Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 2 days ago

#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 18 May 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

Tim du Toit Attorneys appoints Bittersuite as their integrated agency
Tim du Toit Attorneys appoints Bittersuite as their integrated agency

Bittersuite has been appointed as the integrated agency for Tim du Toit Attorneys. Bittersuite will offer a host of turnkey services...

Issued by Bittersuite 17 May 2018

Refined brand and product journey for Nescafé Gold
Refined brand and product journey for Nescafé Gold

Nescafé has unveiled a new crafting process and packaging design for its popular Gold range of instant coffees...

17 May 2018

Wimpy appoints The Odd Number as lead agency
Wimpy appoints The Odd Number as lead agency

After a long and rigorous review process where some of the biggest names in the industry competed for the opportunity to work on the Wimpy account, The Odd Number today announced its appointment as the lead agency for the brand...

16 May 2018

Looking for some colour in your life?
Looking for some colour in your life?

Blue Label Telecoms has awarded their Boost Mobile smartphone, tablet range upgrade and the launch of their highly anticipated fitness device to Berge Farrell...

Issued by Berge Farrell 16 May 2018

Be a brand - get social
Be a brand - get social

Top brands worldwide have all had to come to terms with the fact that social media has turned the world of customer experience on its head...

Issued by MediaCom 16 May 2018

Avatar Cape Town wins local integrated campaign for H&M
Avatar Cape Town wins local integrated campaign for H&M

Avatar Cape Town has won the integrated 2018 campaign for H&M, marking the global retail giant's first locally produced campaign, including ATL, digital, social, BTL and PR...

15 May 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.
#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

The Missibaba x Mami Wata surfboard bag is B-A-N-A-N-A-S
The Missibaba x Mami Wata surfboard bag is B-A-N-A-N-A-S

What do you get when you take two creative brands, a shared love of bananas, and a desire to do some good? The Missibaba x Mami Wata Bananananananas custom surfboard bag...

By Maroefah Smith 14 May 2018

Cristal Ultra the new easy-drinking lager
Cristal Ultra the new easy-drinking lager

Berge Farrell acquired Cristal Lager's packaging upgrade and with the success of the relaunch was entrusted with the line extension of Cristal Ultra...

Issued by Berge Farrell 14 May 2018

The modern-day mom and what brands need to keep in mind
The modern-day mom and what brands need to keep in mind

I've been working on a brand within the Baby Care category for a couple of years now, and I've always thought that I have a good insight into moms and how to be relevant to them...

By Louise Hefer 10 May 2018

Crossing borders in Africa with events
Crossing borders in Africa with events

Organising events in other countries poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact...

By Glenn van Eck 10 May 2018

TV celebrity and CEO of Special Effects Media, Danilo Acquisto. Image supplied.
Danilo Acquisto on the online video revolution (Part 2)

At a recent Heavy Chef event, Danilo Acquisto elaborated on the secrets of creating successful online video strategies...

By Juanita Pienaar 9 May 2018

Get branded - What is the most productive brand strategy?
Get branded - What is the most productive brand strategy?

In today's vast ever-changing marketplace, it has become vital to connect any business with its brand, or brand story. Brands that define clarity on their purpose, financially outperform others without...

By Nadia Hearn 9 May 2018

#NewCampaign: Gimme #HopeJoanna campaign
#NewCampaign: Gimme #HopeJoanna campaign

Grid Worldwide launched its #HopeJoanna campaign on Freedom Day (Friday, 27 April) highlighting the highs and lows of the past 30 years in an effort to convey a message of hope and a sense of optimism to all South Africans...

By Jessica Tennant 9 May 2018

TV celebrity and CEO of Special Effects Media, Danilo Acquisto. © .
Danilo Acquisto on the online video revolution (Part 1)

Everyone is creating online video nowadays and by doing this, bypassing traditional channels, serving hundreds of millions of people their lively forms of content. At a recent Heavy Chef event, Danilo Acquisto shared some secrets of creating successful online video strategies...

By Juanita Pienaar 8 May 2018

The 'breath expert' gets a new look
The 'breath expert' gets a new look

Berge Farrell has revealed a fresh new look and design for the two Mondelez sugar-free mint flavours: improved Eliminator and new Green Mint...

Issued by Berge Farrell 4 May 2018

Controlling your brand's conversation is trickier than ever before - just ask the Chiefs
Controlling your brand's conversation is trickier than ever before - just ask the Chiefs

This week a brand got dragged before a disciplinary committee to answer for the behaviour of its 'consumers', reminding us just how little control companies have over many of the forces driving their reputation. But technology will help to change this...

By Sarah Gooding 3 May 2018

Account win for Berge Farrell
Account win for Berge Farrell

Tiger Brands briefed Berge Farrell to upgrade their current Status Deodorant packaging, as part of their strategy to redefine its distinctive role within the market...

Issued by Berge Farrell 2 May 2018

Turning event guests into brand ambassadors
Turning event guests into brand ambassadors

Everyone can consider their event guests to be fans, but the real strength comes in when you convert those fans into actual brand ambassadors...

Issued by Worx Group 2 May 2018

Account win for Berge Farrell
Account win for Berge Farrell

Berge Farrell has won Unilever's star performer - Aromat - in a competitive pitch for the packaging upgrade...

Issued by Berge Farrell 30 Apr 2018

Responsiveness, the only way to go for future-fit brands
Responsiveness, the only way to go for future-fit brands

It's hard for brands to rely on their legacy because modern-day consumers are more open to trying new things. They have access to more information and this has led them to being more empowered and taking on more risks like trying new products...

By James Maposa 26 Apr 2018

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