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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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The Brand Alive Group appointed to rebrand top global energy trader
The Brand Alive Group appointed to rebrand top global energy trader

Leading international brand strategy, design and expression group The Brand Alive Group has been appointed to conduct a comprehensive, ground-up rebrand of major global energy trading firm DufEnergy...

Issued by Brand Alive 5 Jan 2017

How "no-frills" marketing and creative agencies can make small businesses more competitive
How "no-frills" marketing and creative agencies can make small businesses more competitive

Let's face it, we have all judged the proverbial book by its cover. When choosing between products and services, we tend to perceive those with well-designed packaging and branding as more superior than others - even though it is not necessarily the case...

By Sérgio G. de Sousa 5 Jan 2017

Rudy titles this: Behind the 'teamfie'
#BehindtheSelfie with... Rudy Hassiem

This week, we find out what's really going on behind the selfie with Rudy Hassiem, relatively new MD for Brandnew Creative, the Cape Town-based, strategic below-the-line agency specialising in the sport, fashion, lifestyle, tech and finance sectors...

By Leigh Andrews 4 Jan 2017

Gwen Stefani becomes Revlon's global brand ambassador
Gwen Stefani becomes Revlon's global brand ambassador

Gwen Stefani, singer and international fashion icon will be joining Revlon as their newest global brand ambassador...

3 Jan 2017

Pacinamix appointed as McDonald's South Africa BTL firm
Pacinamix appointed as McDonald's South Africa BTL firm

Pacinamix, an integrated services, trading and management consulting group, has been appointed as below-the-line service provider to McDonald's South Africa...

Issued by Pacinamix 21 Dec 2016

Russian Bear releases Riky Rick limited edition bottle
Russian Bear releases Riky Rick limited edition bottle

Russian Bear has teamed up with local hip-hop icon, Riky Rick to release a fresh new limited edition Russian Bear x Riky Rick bottle. This new design displays the Russian Bear logo and bottle shape, with a bright red design, sporting Riky's lyrics and likeness...

20 Dec 2016

123RF
Are you making these five logo design blunders?

A logo can be a very useful element for projecting the personality and message of a brand or business. Some of the most recognisable business logos in our world today include McDonalds, Addidas, Mercedes-Benz...

By Charles Mburugu 20 Dec 2016

MetropolitanRepublic wins Sony Mobile South Africa digital account
MetropolitanRepublic wins Sony Mobile South Africa digital account

Sony Mobile has chosen MetropolitanRepublic as its new digital agency in South Africa...

Issued by MetropolitanRepublic 19 Dec 2016

Brands with YouTube success: What can SMEs learn?
Brands with YouTube success: What can SMEs learn?

The largest and most well-known online video platform; YouTube boasts over 1 billion users globally, of which 55% will watch videos daily...

By Matt Foster 15 Dec 2016

Boomtown takes SA's first and only certified organic frozen lemon juice to market
Boomtown takes SA's first and only certified organic frozen lemon juice to market

SOGA (Sundays Organic Growers Association) Organic appointed Boomtown to design the packaging for South Africa's first and only certified organic frozen lemon juice...

Issued by Boomtown 15 Dec 2016

Every side is a good side for Mbatha...
#Behindtheselfie with... Nomzamo Mbatha

This week we find out what's really going on behind the selfie with Nomzamo Mbatha: face of Neutrogena SA, actress, brand ambassador for PUMA SA and Audi SA, and new co-host of #MyNightShift on Touch Central...

By Leigh Andrews 14 Dec 2016

Consumers expect companies to create positive change
Consumers expect companies to create positive change

A new study shows that consumers are more likely to engage with your business if some of your profits go towards creating positive social change. This is according to a recent study by consumer measurement and information company, Nielsen...

13 Dec 2016

Image source:
Empathy as a starting point to innovation

Often, the orientations to innovation are determined by the skills existing in a factory at a given time. Typically, the company owns a technical know-how and uses it to improve or transform its products...

By Amandine Robin 12 Dec 2016

Nation Brand Index pushes South Africa up three places
Nation Brand Index pushes South Africa up three places

Brand South Africa has welcomed South Africa's improved performance in the 2016 Nation Brand Index. The country has improved by three places and now stands at 35 of 50 nation brands...

12 Dec 2016

South African Brand Summit & Awards in 2017
South African Brand Summit & Awards in 2017

Launching in 2017, The South African Brand Summit & Awards will provide a unique platform to begin a series of important conversations about branding and brand management in the public and private sectors...

12 Dec 2016

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

12 Dec 2016

Sabre Awards come to Africa
Sabre Awards come to Africa

The Sabre Awards, which recognise superior achievement in branding, reputation & engagement, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America and South Asia, will now run in Africa...

9 Dec 2016

123RF
Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 8 Dec 2016

SMEs need marketing skills, brand building to succeed
SMEs need marketing skills, brand building to succeed

Many small and medium enterprises (SMEs) fail to action even the simplest marketing initiatives effectively, often to the detriment of the business' success...

7 Dec 2016

Falara © –
#Influencerchange: Think like an influencer

"You can't predict anyone's work load for the day, we pad out our budgets to avoid hiccups down the line and deadlines are just crazy." This description would fit almost any business today...

By Leigh Andrews 6 Dec 2016

Brand South Africa: persuading talent to come home in a crisis
Brand South Africa: persuading talent to come home in a crisis

In the latest episode of With or Without Sugar, Giles Shepherd of The Brand Alive Group hears from Angel Jones of Homecoming Revolution about what South Africans should be doing to help Brand South Africa to regain its lost equity...

Issued by Brand Alive 6 Dec 2016

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

Image via
Is Doom doomed?

Sitting with a group of friends over a bottle of Pinotage, an inevitable discussion of the 'Prophet of Doom' emerged. The majority of the guys in this discussion were of the opinion that Doom as a brand actually benefited by scoring free publicity...

By Jimmy Tembo 5 Dec 2016

Ion Chiosea © –
#Influencerchange: Crucial moments and vital behaviours

The majority of businesses today would say they're customer-centric, or at least that 'the customer comes first'. But many of us forget the most important customers of all - our own employees, who can quickly identify a flaw in our processes before it snowballs through a bad customer experience...

By Leigh Andrews 5 Dec 2016

Zenzele formalises the brand activation sector with new SETA-accredited course
Zenzele formalises the brand activation sector with new SETA-accredited course

To meet a demand in the brand activation and client service industry for highly skilled brand ambassadors, Michelle Combrinck, CEO and founder of Zinto Marketing Group, recently launched Zenzele Educational Doorway...

Issued by Zinto Activation Group 5 Dec 2016

Boomtown appointed to launch the Jeffreys Bay Craft Brewery brand
Boomtown appointed to launch the Jeffreys Bay Craft Brewery brand

New craft brewery Jeffreys Bay Craft Brewery (JBay CB) has appointed Boomtown to develop its brand as it looks to enter the market in the first quarter of 2017...

Issued by Boomtown 30 Nov 2016

123RF
Maximising consumer engagement in a brand-push war zone

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

By Claudelle Naidoo 30 Nov 2016

James Maposa
Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base...

By James Maposa 29 Nov 2016

Five business branding mistakes to avoid
Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

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