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Biz Takeout's

Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Ije Nwokorie selected Cannes design jury president

The new Global CEO of Wolff Olins, Ije Nwokorie, has been appointed as the new Design Lions jury president.

24 Apr 2014 10:43

[Biz Takeouts Lineup] 87: How mobile technology can boost sales for retailers

Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 24 April from 9am-10am as we chat to Pete Case from GLOO and Duncan Wares from Hg80. [twitterfall]

23 Apr 2014 10:28

IAB SA Bookmark Awards moved to February 2015

The Bookmarks Awards are to be relaunched as the IAB Summit & Bookmarks Awards and will be held in February 2015. Its winners will be entered into the annual international IAB Mixx awards in New York in September 2015.

23 Apr 2014 08:41

Intelligence will hamper your progress

Here are a couple of examples of strategy by design, or a strategy that emerges - both devoid of copious amounts of market "intelligence"

By Sid Peimer 23 Apr 2014 06:45

Discover Johnnie Walker online whisky profiler

To assist whisky drinkers in identifying their taste profile and their perfect Johnnie Walker flavour match, the brand has launched an online whisky profiler guide, which will be demonstrated live in May 2014 at the King of Flavour Experience.

22 Apr 2014 09:31

Fast food, democracy and the power of marketing

There is a place in South Africa that is truly democratic. Young, old, black, white, rich, poor, rural and urban all congregate around it at least one Friday night a month. It is a choice they willingly and happily make, despite long queues.

By Amanda Sevasti 16 Apr 2014 14:28

[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape

Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 17 April from 9am-10am as we chat to DK Badenhorst from Y&R Cape Town and directors of MaxAxion, Daniel Courtenay and Nicolle Harding. [twitterfall]

16 Apr 2014 09:53

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014 08:28

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

JSE unveils a new brand identity

Trusting in Interbrand Sampson De Villiers' expertise, the Johannesburg Stock Exchange (JSE) approached the Interbrand Sampson De Villiers team to assist in developing and delivering on a brand that was more relevant to all stakeholders.

Issued by Interbrand Sampson De Villiers 15 Apr 2014 14:18

Judges selected for Decorex Cape Town

The stand design judges for Decorex Cape Town have been selected, they are Alayne Reesberg, CEO of World Design Capital 2014, Heath Nash, a product designer best known for turning waste materials into covetable designs, plus interior designers Salome Gunter and Bobby Breen.

15 Apr 2014 10:43

Chivas celebrates Modern Gentleman campaign

Chivas 18 celebrated its Modern Gentlemen campaign at a 'Chivas 18 Crafted for the Senses' event, held at the modern Circa gallery in Rosebank. Johannesburg.

15 Apr 2014 09:38

The changing face of golf

Trends that are shaping the future of the planet are also shaping the future of golf - increased feminisation of the world, the spread of digital technology and influences on fashion. You're probably wondering what on earth this has to do with branding?

Issued by Wrappa Branding and Design 14 Apr 2014 10:06

The relevance of personal branding and marketing

We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.

By Donna Rachelson 11 Apr 2014 08:01

Calling all Oenophile's

No, it's not what you think. The word 'Oenophile' is from the Greek word 'oinos' meaning 'wine' + 'phile' from Greek word 'philos' meaning 'loving' - a lover of wine, usually as a connoisseur, and after recently attending the maiden "Pinot Noir Festival" in the Hemel en Aarde area in the Western Cape, I can honestly say, I am now an Oenophile.

By christine storey, Issued by Wrappa Branding and Design 8 Apr 2014 14:01

Interbrand releases 4th annual Best Retail Brands report

Leading brand consultancy Interbrand has released its fourth annual global report dedicated to the retail sector. The report highlights emerging trends from seven major retail categories across Asia-Pacific, Europe, Latin America and North America.

Issued by Interbrand Sampson De Villiers 8 Apr 2014 13:38

Unleashing the potential of main markets and making brand sense

In the South African main market paternalistic attitudes could damage, if not kill, a brand; brands that survive and thrive are the ones who understand that they are not in control of the consumer's destiny. The challenge for brands is to become an integral part of the consumer's life-stages and to stay centred in "the best life, now" scenario.

Issued by Zinto Activation Group 8 Apr 2014 11:09

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10

OwenKessel aligns with global agency Leo Burnett

Multi-Award winning ideas Agency, OwenKessel has aligned with internationally renowned Agency, Leo Burnett, a Publicis Worldwide owned entity and will now be known as OwenKessel Leo Burnett.

8 Apr 2014 08:28

Where is your content marketing plan?

In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm.

By Athar Naser 8 Apr 2014 06:34

Habari Media Content Marketing changes to Narrative

Specialist content marketer Habari Media Content Marketing has changed its name to Narrative. It remains an independent media company with offices in Cape Town and Johannesburg, led by CEO Farrell and Content Director Robyn Daly.

Issued by Narrative 7 Apr 2014 11:47

Interbrand appoints new CEO

Interbrand Sampson de Villiers Group has appointed Enver Groenewald as CEO for Southern Africa. This role will see him assuming responsibility for the Interbrand business across a number of country markets in the southern African region.

Issued by Interbrand Sampson De Villiers 4 Apr 2014 09:50

Hennessy launches global campaign in South Africa

Hennessey has launched a new global positioning 'Never Stop. Never Settle', which will be rolled out in South Africa.

4 Apr 2014 08:48

Springbok Atlas embarks on a rebranding journey with kri8it

Springbok Atlas Tours and Safaris felt the time was right to update their branding and online portfolio. They put the project out to pitch and kri8it won the business due to a longstanding relationship with this client and a clear understanding of their brand.

Issued by kri8it 2 Apr 2014 12:11

Less can be more with digital advertising

The new digital platforms are even better in that the demographics can be segmented much more easily, and one can target a specific niche market.

By Tess Sulaman 1 Apr 2014 14:10

Global toy company to launch into African markets

Lego Group, the world's third largest toy manufacturer who have sold over 4 billion of their popular Minifigures, recently caused controversy with their announcement of a Lego version of South Africa's own Nkandla compound.

1 Apr 2014 10:21

Dear City of Cape Town, we'd like to present another option...

After all the controversy, creative agency Now Boarding follows up with actions instead of words with a new take on the City of Cape Town logo.

By Jacques Oberholzer, Issued by Now Boarding 1 Apr 2014 09:55

Outdoor media measurement needs paradigm shift

During a recent appearance on Maggs on Media, I stated that the most important foundation for any outdoor media effectiveness is to look at the medium in terms of 'narrow-casting'. After a barrage of emails asking for an explanation, here is how I see it.

By Tatenda Chiweshe 31 Mar 2014 14:30

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