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Dr Nikolaus Eberl

Dr Nikolaus Eberl is the author of BrandOvation™: How Germany won the World Cup of Nation Branding and The Hero's Journey: Building a Nation of World Champions. He headed the Net Promoter Scorecard research project on SA's destination branding success story during the 2010 FIFA World Cup, co-authored the World Cup Brand Ambassador Program 'Welcome 2010' and was chairperson of the inaugural 2010 FAN World Cup. Email and follow @nikolauseberl.
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Should SA bid for hosting 2020 Olympic Games?

[Dr Nikolaus Eberl] As Cabinet is about to announce the decision whether or not to bid for hosting the 2020 Olympic Summer Games, the big question remains whether the country will be able to produce a return on investment that will justify the financial outlay required for staging the world's second biggest sporting event.

Posted 9 months ago | Like
[2010 FIFA World Cup legacy] The true legacy of 2010 - part 2

[Dr Nikolaus Eberl] The first part of this 2010 Legacy Series analysed the direct benefits accruing to South Africa from having hosted the 2010 FIFA World Cup, such as an increase in investor confidence, global media advocacy, social cohesion, country brand and business confidence. In the second part, we look at the indirect benefits.

Posted 10 months ago | Like
[2010 FIFA World Cup legacy] The true legacy of 2010 - part 1

[Dr Nikolaus Eberl] Imagine you were awarded the most prestigious global award in your industry, be it an Oscar, Grammy, Laureus or the Cannes Lion, and on the first anniversary of your greatest triumph, you let this moment pass without even the smallest thought at celebration, as the fairytale life that you were hoping for would unfold following your moment of global glory has not materialised and the floodgates of riches and fame have not opened up as quickly as you had wished for.

Posted 11 months ago | Like
[2010 FIFA World Cup legacy] Is it all smoke and mirrors?

[Dr Nikolaus Eberl] One year on - and not a single South African newspaper considered the 2010 FIFA World Cup Anniversary worth mentioning on the front cover (apart from a tiny Zakumi gracing the City Press banner). Equally disinterested was the national broadcaster, which did not even devote a single show to remembering what once had been billed "South Africa's greatest moment in history" - and even 702 pulled its World Cup Special in favour of a discussion on how holiday homes can be rented at a discount in low season.

Posted 11 months ago | Like
Will gender cheating win the African Women's Championship?

[Dr Nikolaus Eberl] When Banyana Banyana crashed out of the semi-final of the African Women's Championship (AWC), losing 3-1 to Equatorial Guinea in extra time, a spectre raised its ugly head that many believed should have been dealt a deadly blow at the previous edition of the AWC in 2008.

Posted 1 year ago | Like
Can Banyana rebrand the business of soccer?

[Dr Nikolaus Eberl] When the 2010 African Women Championships (AWC) kicked off on Sunday, 31 October 2010, at the Sinaba Stadium in Daveyton in front of a near capacity crowd, the big questions were whether the brand of South African soccer would be the real winner and whether the host team would be able to usher in a legacy in soccer development, similar to their US counterparts.

Posted 1 year ago | Like
Who killed the 2010 World Cup PR guru?

[Dr Nikolaus Eberl] It was a sad moment on Tuesday morning, 26 October 2010, at the Oberhausen Sea Life Aquarium, when cleaners found the lifeless body of Paul the Octopus floating in his by now world famous tank. The eight-armed oracle, which correctly predicted the outcome of all of Germany's FIFA World Cup matches (as well as the final), had become a worldwide PR phenomenon that was broadcast in over 200 countries and made his way into Twitter's top ten global trends.

Posted 1 year ago | Like
SA's success inspires Brazil's 2014 campaign [Part 1]

[Dr Nikolaus Eberl] In a move unprecedented in the history of the FIFA World Cup, forthcoming 2014 hosts Brazil have launched a global destination branding campaign, a full four years before the first game kicks off, to entice football fans to savour the country of samba in 2014.

Posted 1 year ago | Like
How to beat the world cup blues

[Dr Nikolaus Eberl] After 31 days of football fever and the highs and lows of teams either progressing to the next round or crashing out of the 2010 FIFA World Cup, how can South Africans deal with the inevitable withdrawal symptoms of missing the games, stars and visitors alike, now that the ultimate 2010 whistle has been blown?

Posted 1 year ago | Like
Will Nematandani’s vision prevail beyond 2020?
[Dr Nikolaus Eberl] As the European football leagues wound up their 2009/10 season recently, events took a tragic turn in the Turkish capital of Istanbul, when hundreds of Fenerbahçe supporters poured onto the pitch after the final whistle was blown to briefly celebrate their team’s 18th league title.
Posted 2 years ago | Like

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