New MD for Posterscope SA

Craig Page-Lee has been appointed MD of out-of-home media agency Posterscope. The former Draftfcb senior executive is experienced in branding, marketing and advertising having been involved in campaigns such as the recent rebranding of Vodacom. 26 Jan 2012 07:24

[2012 trends] Convergence, content key themes for media, advertising

[Tanya Schreuder & Richard Procter] Consumers hold the upper hand in how we advertise: they are the ones who are more empowered, are demanding more and are less loyal. The challenge is to get to know your consumer! 2012 will see various trends being built upon where there is a convergence of media platforms, a need to share information in real time and a demand for cross-platform content and messaging that can simultaneously reach numerous audiences. 25 Jan 2012 14:48

Provantage

Zico and Provantage Out of Home Media team up

Provantage has partnered with Zico, a Johannesburg-based investment company chaired by Sandile Zungu. The transaction will boost the out-of-home media company's empowerment credentials and substantially enhance their ability to raise capital and attract significant public contracts and business. 25 Jan 2012 11:05

Simple solution to the ASA funding crisis

[Chris Moerdyk: @chrismoerdyk] The ASA is fast becoming the Mugabe of Marketing, with idiotic rules, iron fists and no money. 24 Jan 2012 13:55

[2012 trends] The year of short-term commitments

[Agnes Barnard] As the world gets hotter and we become more connected, and brand interaction is now a conversation and no longer a monologue, the trend we are seeing coming through loud and clear are those of "short-term" commitments. 23 Jan 2012 15:17

EXCLUSIVE: Martin MacGregor joins M&C Saatchi Abel

[Herman Manson: @marklives] Martin MacGregor, the former MD at Nota Bene MEC Cape Town, has joined M&C Saatchi Abel as managing partner: connection. MacGregor joins the agency as it turns two years old this February and follows an announcement that M&C Saatchi Abel is increasing its head count to 100 by the end of Q2 2012. Revenues have reached R50 million. 23 Jan 2012 09:34

[2012 trends] Whoosh! The year in which nothing happens

[Walter Pike] In 2012, things will stay the same. Everyone still believes that marketing has not changed and that social is a channel. Yes they are starting to understand how important channel is but they have not and will not grasp just how much. 20 Jan 2012 14:18

[2012 trends] Email marketing trends shaping the year ahead

[Warren Moss] Despite what the doomsday predictions say, email will not become irrelevant due to the rise of social media. As one of the most cost-effective and efficient eMarketing service offerings, email marketing is expected to continue to be a crucial part of the digital marketing mix in 2012. 20 Jan 2012 13:52

Right Stuff

Taking your brand higher with the Dolphin Banner/Finn Flag

The Dolphin Banner is a very popular choice for outdoor event advertising at public events and sports stadia, as well as point-of-sale. Find out more. 20 Jan 2012 11:09

Provantage

Provantage brands Durban Station for KDG Auto Exports

Provantage Out of Home Media have recently branded pillars at Durban Station for motoring client KDG Auto Exports. 18 Jan 2012 20:08

[2012 trends] GFC's impact on media-marketing arena

[Karen Phelan] There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena. 18 Jan 2012 15:59

[2012 trends] Print - the new 'cool' in 2012

[Lyn Davis] Smart printing, that fulfils a particular need or niche, will survive the digital shift into 2012 and beyond. I like to think that print will never disappear. With many people spending their entire working day in front of a screen or glued to their smartphone, easing the commute with a newspaper on the Gautrain or relaxing in the bath with a book after a long day are some of life's great luxuries. 18 Jan 2012 12:26

Graffiti

Graffiti gives BlackBerry the VIP treatment with branded Hummers

Vehicle branding and transit media specialist, Graffiti, has assisted in giving the BlackBerry brand an eye-catching new look on board a number of giant, branded stretch-Hummers. 17 Jan 2012 12:24

Sport sponsorship gets its own indaba

In recognition of the high power of sports sponsorship and marketing, the first fully focused Sports Sponsorship Indaba will take place on Friday, 27 January 2012, at the Lord Charles Hotel in Somerset, Cape Town. A main topic of discussion will be Government's plan to ban alcohol marketing that will have an adverse effect on sports sponsorships such as the J&B Met. 17 Jan 2012 12:13