Currently, out of home (OOH) is an exciting sphere to be in. People are spending more and more time out of their homes, and there are an increasingly growing number of OOH options available to the advertiser. We foresee the following trends happening in 2012.
By Erik Warburg 16 Jan 2012 12:25
OCS 2, the second Out-of-home Consumer Survey (OCS) from Posterscope. Exclusively for Bizcommunity.com readers, here are some key trends and insights on rural vs urban billboards.
By Erik Warburg 15 Jul 2011 12:38
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