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Lyn Davis

Marketing director & co-owner of PocketMedia Solutions & Z-CARD (ZAMI)
Location:South Africa

Profile

Lyn Davis is marketing director and co-owner of PocketMedia Solutions and Z-CARD Africa, India, Middle East and Turkey (ZAMI) (www.zcard.com). She has spent numerous successful years in marketing and her research of the African market continually ensures new growth for the company, with offices already established in Mozambique, Kenya, Nigeria, India, Botswana and Angola, among others. Contact Lyn on tel +27 (0)11 340 6737, email and follow @Pocketmedia_SA on Twitter.
[2012 trends] Print - the new 'cool' in 2012

Smart printing, that fulfils a particular need or niche, will survive the digital shift into 2012 and beyond. I like to think that print will never disappear. With many people spending their entire working day in front of a screen or glued to their smartphone, easing the commute with a newspaper on the Gautrain or relaxing in the bath with a book after a long day are some of life's great luxuries.

By Lyn Davis 18 Jan 2012 12:26

Message in a pocket?

Communicating has become much easier since the days when messages were written, sealed inside a dirty old bottle and flung into the sea. The writer in desperate hope that someone, somewhere, would find it and read it. Today, marketers and advertisers have no need of SOS communication tactics as there's a varied, constantly evolving media landscape on tap.

By Lyn Davis 23 Oct 2009 09:19

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