SUBSCRIBE|SUBMIT NEWS|CONTACT US|ADVERTISE & RATES| SOUTH AFRICA

Subscribe

free to biz newsletters

Bizcommunity.com - Daily Marketing & Media news
Marketing & Media
5 connections
9 followers
10 following

Connections

Dries Badenhorst
James Hurford
Simone Puterman: editor-at-large
Marisa Louw
Carel Van Graan

Lindsay Grubb

I'm a passionate commuicator who loves mixing traditional methods of communication with fresh emerging trends. I consult through my company L Communications where I endeavour to assist my clients by carefully crafting clear focused messages that are heard and understood by their niche target audiences. Follow me on Twitter at @lindsayanngrubb or connect with me on LinkedIn.
All | Articles | Comments | Profile
Lindsay Grubb commented on General Motors drops Facebook advertising on eave of IPO: Why?
Great article Walter, I agree that the importance lies in the conversations started rather than the numbers. If I think of Nike's Run Jozi campaign earlier in the year, I didn't find out about it because of their advertising. I heard about it from many of the people I follow on Twitter who were suddenly all taking up running and getting excited. It was the online chatter about it which I believe drove it to the successful heights it reached.

I'm not sure why it's so hard to understand that if you have 10 000 followers on Twitter who never respond, don't share what you're sharing, who don't question and demand replies it means nothing. It all boils down to the level of engagement you're having with your audience...
Posted 14 days ago | Like
Lindsay Grubb commented on I'm not a stalker but...
Hi Charles, I'm glad you could identify, I was sure I wasn't alone :) It is a challenge finding interesting people to follow and I have been interested at the suggestions I've been given. I still wonder if people are following the people they suggested because they're interesting and are generous sharers or if it's because everyone else is following them so they feel they should be. It's an interesting dilemma. While I normally hate the changes that Facebook makes regularly, I do find that the ability to select which updates you want to receive from them so I'm able to stop all the games updates and free up my timeline for the good stuff!
Posted 2 months ago | Like
Lindsay Grubb commented on I'm not a stalker but...
Hi Marisa, I'd be interested to see which business pages you are following - will check out who you're following. I think also the key might be creating more specific lists rather than having everything come through on your main Twitter Stream, I've been trying to build mine a bit and then look at them when I have the time. You miss too much when your Twitter stream is too full I think. The other challenge is I do most of my catching up on FB and Twitter on my phone after hours. While I have some great industry contacts, some of them play games on FB for example which floods my FB timeline and it's highly irritating to have to scroll through all of that to read the information that's relevant.
Posted 2 months ago | Like
I'm not a stalker but...

[Lindsay Grubb] What you're putting out there gives us a window into your world and helps us form ideas and opinions about you. These might form differently if we were meeting with you in person, but when all we've got to go on is our potential "victims" last 10 tweets or likes or shares, it is this "first impression" that lasts.

Posted 2 months ago | Like
[2012 trends] The Write Stuff for 2012

[Lindsay Grubb] In talking to a fellow writer recently, we got onto the topic of client trends that came out of 2011. One of the most noticeable for us was that clients are on the lookout for something different from their agency/writer/creative, as they need to stand out from the clutter and general advertising methods aren't cutting it anymore.

Posted 4 months ago | Like
Lindsay Grubb commented on Are you still passionate about your business?
Thanks Lawrence! It took me 14 years to follow my passion and I love that I'm excited to get up every morning and tackle the different challenges I face every day. I also love all the collaborations I'm involved with regularly - it keeps my mind working overtime and I'm always looking at things from a different perspective.
Posted 9 months ago | Like
Are you still passionate about your business?

[Lindsay Grubb] Does your business still excite you as much as it did in its infancy? Do you still approach every day with a "want to do" attitude? Are you still as creative and innovative as you were when you first crafted your product or service offering?

Posted 9 months ago | Like
Lindsay Grubb commented on How influential are you?
Thank you! Logging onto Klout today I see I've jumped to Networker again, I guess there is something to it, but a 4 point jump in 24 hours is not all it's cracked up to be - the last time I had a busy week I plummeted 10 points in 3 days of not posting on Twitter or Facebook... it's a fickle online world we live in.

L
Posted 10 months ago | Like
How influential are you?

[Lindsay Grubb] Hi, I'm Lindsay and I'm just a "Socializer," just a K36. Apparently, I'm the hub of social scenes and people count on me to find out what's happening. I'm quick to connect people and readily share my social savvy. My followers appreciate my network and generosity.

Posted 10 months ago | Like
Don't call us; we'll call you - maybe

[Lindsay Grubb] Are you making it hard for your customers to contact you, or to buy your product or service? There is nothing more frustrating than becoming interested in a product or service to find that you actually can't get access to it.

Posted 10 months ago | Like (1) | You like this

Twitter

More

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phone

Invite

Tell a friend about us

CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | | +27 (0)21 680 3500 | +27 (0)11 612 3003

ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2012. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.