The ability to manage a team of writers effectively is very important for any successful content marketing strategy. Basically, the goal of a good strategy should be to come up with engaging content...
Print and Digital Media South Africa (PDMSA) stated that it is surprised by SACP leader, Blade Nzimande's attack on the media.
6 Nov 2012 11:47
The desire to engage at every stage of the customer lifecycle has reportedly been the unrealised goal of many marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding clever, gratifying ways to add value to every aspect of the brand experience, reports the chief marketing officer (CMO) council in a new study recently released.
6 Nov 2012 11:31
As part of their annual year-end function, CoreXalance once again awarded the financial departments of the media owners they do business with. The awards ceremony has now become a tradition, with media owner credit departments battling it out for some of the awards!
Issued by CoreXalance 6 Nov 2012 10:49
There are no experts on Twitter and Facebook and I'd do a careful check on the credentials of any "consultant" you might be thinking of paying to advise your company or train your staff on how best to use them.
By Gill Moodie: @grubstreetSA 2 Nov 2012 15:32
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012 11:34
Tonight's Biz Takeouts Marketing & Media radio show, will be broadcast live from Artscape in Cape Town to capture all The Bookmarks 2012 action. Tune in to this week's show, streamed live from 7pm-10pm via 2oceansVibe Radio. [twitterfall]
1 Nov 2012 09:37
Brands wishing to reach the mass market in Africa are "wasting their digital campaign spend if they fail to target feature phone users," says Marc Herson of 2go, a mobile social network with more than 20 million registered users in Africa.
31 Oct 2012 11:56
American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein.
By Ann Druce 31 Oct 2012 05:32
Media and commentators are eager to focus on "perceived battles" in the ANC ahead of its elective conference in Mangaung, instead of the party's policies, President Jacob Zuma said yesterday.
30 Oct 2012 08:27
The seventh edition of DISCOP Africa, which takes place at the Sandton Convention Centre from 31 October until 3 November 2012, has the SABC as its media sponsor. The expo brings people actively involved in the development, funding, production, programming, branding, marketing, licensing and merchandising of audiovisual content across all distribution platforms in 55 African countries.
30 Oct 2012 07:12
MTN will be a key operator in Africa to deliver Windows Phone 8 and Windows 8 devices to its customers in South Africa in November, with Ghana and Nigeria following in December.
29 Oct 2012 15:55
President Jacob Zuma has withdrawn his claim for damages against a Zapiro cartoon published in the Sunday Times and agreed to pay half of its legal costs, according to the newspaper on Saturday.
29 Oct 2012 05:02
RamsayMedia is set to expand its role in the digital space. A partnership with leading SA mobile solutions provider Snapplify will see the media house provide content, service and support though mobile apps developed by the award-winning tech start-up, which will also manage their hosting in app stores.
27 Oct 2012 11:01
NEWSWATCH: It seems the "Mangaung Factor" could be at work... According to a Mail & Guardian report, Zuma has dropped his R1m claim that Zapiro's "rape" cartoon harmed his (Zuma's) dignity, and he's cut his claim for defamation from R4m to R100,000 - and he wants Zapiro to say "Sorry".
26 Oct 2012 16:24
News of cost-cutting and title closures in the print industry don't shock anymore. They are just a fact of life.
By Gill Moodie: @grubstreetSA 25 Oct 2012 06:08
For the first time, the SATMA Awards, which honour and award traditional musicians across racial and ethnic backgrounds, will take place at the East London International Convention Centre on Saturday 27 October 2012 at 5.30pm.
24 Oct 2012 10:58
Much has been reported lately about the state of the print media in South Africa, with particular reference to a lack of innovation among newspapers and magazines.
By Ingrid Louw 24 Oct 2012 08:59
Biz Takeouts, Bizcommunity's marketing & media radio show, will be doing its first live outside broadcast on Thursday, 1 November 2012, at The Bookmarks 2012 awards ceremony in Cape Town. This non-profit initiative by the Digital Media & Marketing Association (DMMA) recognises and rewards those who have a made a significant contribution to the digital industry.
23 Oct 2012 12:39
Government and the South African National Editors Forum (Sanef) have resolved to work closely together for the good of the country. The two parties held their annual meeting on Friday and Saturday in Magaliesburg.
22 Oct 2012 05:43
The story of the SABC is haunting. I've been contemplating writing this article for weeks now. I just did not know where to start. Having consulted friends and colleagues, I have eventually relented. I thought I should perhaps start the story from the SABC of the late Zwelakhe Sisulu.
By Benedicta Dube 19 Oct 2012 06:39
Following a reversal of the Competition Commission's approved merger of Primedia@Home and Paarl Media, earlier this year, the difficulty now facing Paarl Media is one of implementation. It was quoted in the media as saying that "the Commission's decision is incapable of being implemented - you cannot unscramble an omelette."
By Chris Charter & Kayley De Oliveira 18 Oct 2012 09:52
As part of John Brown Media's commitment to continued and sustainable growth in South Africa, they are proud to announce the appointment of Taweni Gondwe Xaba as a non-executive board member. Taweni brings over 16 years of experience from the advertising and publishing industries, with content generation and production as her specialist skills.
Issued by John Brown 17 Oct 2012 12:15
As part of its vision to expand beyond the magazine print market and capitalise on new developments in the media sector, Associated Magazines is changing its name to Associated Media Publishing.
17 Oct 2012 09:22