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Can you hear your brand? [Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08Retail rewind - a year in review 2011 [Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011. 6 Jan 2012 08:19Pick n Pay opens store in Maputo CAPE TOWN: Pick n Pay announced on Thursday, 23 June 2011, the opening of its first Mozambican store in Maputo which will extend its African footprint. The company plans to open a further two stores later this year and is seeking more opportunities across the country. 23 Jun 2011 11:45Judging panel announced for 2011 Diageo Awards LONDON: The panel of judges has been announced for the eighth Diageo Africa Business Reporting Awards set to take place on 30 June 2011. The annual awards aims to encourage more prolific reporting of economic opportunities in Africa and to celebrate excellence in business journalism. 15 Mar 2011 10:37Pick n Pay signs agreement with franchise partner in Mozambique South African retail giant Pick 'n Pay has signed an agreement with a franchise partner in Mozambique, with stores planned in Mozambique before the end of the year. 8 Oct 2010 07:05 | Industry news
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