Developing compelling sponsorship offers webinar
Topics
8 November - Best Practice Offer Development: Who to target, what to offer
This 90-minute, live webinar will take you through the mind-set and process for developing compelling, value-packed offers that will capture potential sponsors' attention and differentiate you from the competition. This is a perfect complement to Best Practice Sponsorship Sales on 15 November. Topics include:
Creating a well-targeted hit list
Prioritising: Who are your most promising prospects
Getting the background information you need to create a great offer
When to contact the sponsor and what to say
The critical importance of getting to the big ideas
The creative offer development process. Note: This process will be delivered in case-study form, enabling participants to see an offer develop
Creating a benefits list that works
15 November - Best Practice Sponsorship Sales: Turning your vision into revenue
This 90-minute, live webinar will show you how to formalise your offer, get it to the right person, follow up, negotiate, and close the deal. This webinar is the perfect complement to the Offer Development webinar on 11 November, covering topics such as:
What must be included in your proposal
Proposal "extras" that can make a big difference (and what to avoid)
Structuring your proposal for maximum impact
Making it easy for the sponsor to sell the offer internally
Pricing your offer correctly
Protecting your creative ideas
Getting your offer to the right person (and who to avoid)
Must-know negotiation tips, tricks, and what you should never do
Valuing in-kind sponsorship
Formalising the agreement
Sessions
To accommodate global time zones, both webinars are presented twice, 12 hours apart. Below are the session times and the corresponding times in selected time zones. Please check the time and date in your own region. WorldTimeServer.com is recommended.
Session 1 - 9am Sydney-time (GMT +10) on 8 and 15 November
11am Auckland
2pm Vancouver (7, 14 Nov)
4pm Chicago (7, 14 Nov)
5pm New York (7, 14 Nov)
Session 2 - 9pm Sydney-time (GMT +10) on 8 and 15 November
10am London
11am Brussels
12pm Johannesburg
4pm Dubai
6pm Perth
The sessions will be recorded and made available five working days after the webinar.
The cost is one session for US$125 or both for US$210.
About the presenter
On top of her commitments to speaking and writing, Skildum-Reid provides expert consulting and coaching to major sponsors across the Asia-Pacific, as well as in-house training and coaching to major sponsors, governments and sponsorship seekers around the world. Prior to migrating to Australia in 1992, she provided advice to many Fortune 500 companies on their major sponsorship portfolios.
She has written industry bestsellers, The Sponsorship Seeker's Toolkit, The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit. Kim is also behind the sponsorship marketing destination, www.PowerSponsorship.com.