The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
It's almost the end of 2013 and you know you need the well-deserved December break, but now is not the time to let your mobile ads go on holiday too.
By Ferdie Bester 25 Nov 2013 07:41
Rule number one when it comes to planning a campaign, has to be defining very specific targets and how these targets will be measured. Driving sales and improving brand awareness are pretty much always the goal, but what exactly does success look like?
By Natasha McClymont 31 Jul 2013 12:00
E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.
2 Jul 2013 09:46
Barclays recently released the results of a survey that questioned retailers on their attitudes towards international expansion. While, for now, the USA and China remain firm favourites for British retailers, the island's brands see Africa as the retail growth story of the next decade.
3 Apr 2013 08:30
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
Recently, I finished reading a book written by one of the "Housewives of New York", Carole Razdiwill. Don't judge me, I love watching these shows. It's one of my guilty pleasures. Contrary to popular perception, this book is excellently written, riveting and it takes you on a journey that is both intriguing and sad. The author is the widow of Jacqueline Kennedy Onassis' nephew.
By Monika D'Agostino 4 May 2013 07:00
Last week, on the train back from a business meeting in New York City, I started reading Sheryl Sandberg's book "Lean In".
By Monika D'Agostino 30 Apr 2013 07:02
Although their transition to middle class status has been fairly rapid, African consumers have embraced new mobile technologies that keep them informed of the growing array of brands, products and services. These, however, are not always easily available to them.
4 Apr 2013 11:46
Microsoft has announced the opening of 21 web stores for apps and games across several African countries.
18 Dec 2012 12:19
Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers.
9 Dec 2012 16:41
Zimbabweans in South Africa can now enjoy reduced call rates to their country thanks to a new initiative by Econet Wireless and Econet Wireless South Africa.
By Marcus Mushonga 8 Nov 2012 12:33
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