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TBWA launches virtual entrepreneurship academy in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…

7 Mar 2017

Education campaign by Lesotho land administration

A brochure campaign for the Lesotho Land Administration Authority…

16 Feb 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

TB social mobilisation campaign in southern Africa

A social mobilisation campaign to reach over 50 000 high-risk mineworkers and ex-mineworkers who may have contracted TB, has been launched in Southern Africa...

15 Nov 2016

Loeries helps to relaunch Kenyan creative awards

Kenya's Association of Practitioners in Advertising (APA) has partnered with the Loeries to relaunch the APA Awards after 12 years...

4 Nov 2016

TBWA\ Africa kicks its focus on disruption up a notch

Only businesses with strong fundamentals, a consistent approach and gutsy resilience have been able to weather the particularly tough business environment in sub-Saharan Africa over the past 12 months"...

27 Oct 2016

Betway bets on 34° in Kenya

In a sports betting market that is saturated with betting brands and dominated by SportPesa, Betway needed to differentiate itself as a brand that the Kenyan market could resonate with...

Issued by 34° 19 Oct 2016

Ads that travel well begin with an insight

The opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI...

By Daren Poole, Issued by Kantar Millward Brown 19 Oct 2016

ZAMPS reflects changes in Zimbabwean lifestyles

The latest Zimbabwe All Media and Products (ZAMPS) Survey reflects changes in Zimbabwean lifestyles...

16 Sep 2016

Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding...

19 Jul 2016

How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype

To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender...

18 Jul 2016

The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes...

By Spero Patricios, Issued by Launch Factory 18 Jul 2016

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