Cannes Lions launches Lions Live initiative

The Cannes Lions International Festival of Creativity has announced that this year, a selection of its content will be streamed live across the globe through Lions Live - a partnership between Cannes Lions, global media agency network Mindshare and YouTube. 13 May 2013 13:31

Digital, traditional media go hand in hand

[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets. 13 May 2013 11:27

Masters & Savant

Choosing a production company (part 5): That makes products look great

[Roger Smythe & Reto Reolon, Issued by Masters & Savant] A product's best attributes need to be highlighted and often enhanced to help get specific messaging across to the viewer in question. 13 May 2013 10:11

South Africa represented at 2013 AICP Show & AICP Next Awards

25-year-old Khayakazi Ngcula, born in Johannesburg, will be a guest of the Association of Independent Commercial Producers (AICP) at The Museum of Modern Art in New York (MoMA). 9 May 2013 09:01

Masters & Savant

Choosing a production company (part 4): Keeping it Fresh featuring Rice Krispies and Ackermans

[Roger Smythe & Reto Reolon, Issued by Masters & Savant] These days there's no time or excuse to look dated when it comes to your specific advertising campaign. Even those retail, breakfast cereal or car commercials that have been around for the best part of three decades constantly rely on one thing: evolution. 7 May 2013 08:45

Crafting your personal brand story

[Donna Rachelson] Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information. 23 Apr 2013 14:33

Bank Windhoek chooses PocketMedia to engage with youth

Bank Windhoek recently contracted Z-Card Africa, Middle East, India and Turkey (ZAMI) for the second time, to reproduce three different Z-Cards which engage the youth and educate them about the bank's different debit accounts and cards. 22 Apr 2013 12:14

D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony. 22 Apr 2013 11:05

Clean Slate Brands are the future

[David Mattin] LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands. 22 Apr 2013 09:09

How to become a new business power player

[Ted Leonhardt] SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media. 20 Apr 2013 12:35

Is the ad industry ready for technology-centric media planning and buying?

MONTREUX, SWITZERLAND: In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner's role will change to take on more of a strategic/advisory capacity; however there is some concern over a lack of industry standards and transparency, and the disadvantage of a lack of human input. 12 Apr 2013 17:07

The BRICS effect on Africa's OOH industry

[Tatenda Chiweshe] While Out of Home Media South Africa (OHMSA) is talking about increasing OOH share of spend from about 4% to 10%, a parallel opportunity is lurking in the wings. 5 Apr 2013 06:56

Get entries in now for Loeries

Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work. 4 Apr 2013 10:04

Cannes Lions launches Young Media Academy in June

CANNES, FRANCE: Cannes Lions has announced the launch of a young media academy, which will complete a lineup of six academies at this year's Festival from 16-22 June 2013. It is open to young media professionals aged 28 and under, working within media agencies and media companies. 2 Apr 2013 09:23