As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way...
Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...
Issued by Knowledge Resources 9 Sep 2014 10:24
Millward Brown and TNS joined forces to develop Quick LSM, a simpler classification system that is as good as the traditional method - using only some of 30 variables and making it ideally suitable for mobile research.
Issued by Millward Brown 11 Jun 2014 08:01
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A report from Alliance for Affordable Internet (A4AI) highlights the unaffordable cost of broadband for the two billion people who live on less than US$2/day.
11 Dec 2013 09:42
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10