Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Issued by Bizcommunity.com 13 Feb 2013 14:33
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
By Mike Silver 29 Jan 2013 11:18
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisele Wertheim Aymes 25 Jan 2013 12:59
Woolworths said on Tuesday, 5 November, that it had signed agreements to purchase its franchise businesses in Botswana‚ Namibia‚ Swaziland and Ghana.
By Zeenat Moorad 6 Nov 2013 10:46
On this week's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 9am-10am via 2oceansVibe Radio, we host StoreVue director Gerard Eksteen, as well as Amorphous CEO Gant Shippey. [twitterfall]
16 Oct 2013 12:01
"Content" is currently on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers. Bizcommunity has been ahead of the content curve for over a decade.
Issued by Bizcommunity.com 18 Mar 2013 09:03
MAPUTO, MOZAMBIQUE: In laid-back Mozambique with its endless white beaches and bustling markets, alcohol is freely available but a proposed law seeks to end the country's liberal drinking culture.
17 Sep 2013 13:35
Organised by Fresh Montgomery UK and Montgomery Africa, organisers of Hostex and Propak Africa, the International Food and Drink Event Africa (IFEA) will take place from 18-20 September 2013 at Sandton Convention Centre. It will feature a dedicated conference on 18-19 September.
18 Jul 2013 10:29
Retired former Nestlé market intelligence manager, Ross Jennings with the support of BMI Research, has developed a new volume and value segment sizing and forecasting tool, called the Segment Sizing Projection Model (SSPM).
9 Jul 2013 09:04
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