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Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue...

By Prashil Gareeb 1 day ago

A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 1 day ago

#SeamlessAfrica: Tackling the omnichannel retail reality

‘Omnichannel' is not merely a business buzzword, it's the new retail reality. Amanda Herson, e-commerce director for the Cape Union Mart Group, shared her thoughts...

By Lauren Hartzenberg 20 Mar 2017

How Africa's mobile revolution is reaching the unbanked

The continent's mobile banking revolution is only just beginning, and although payment systems are becoming more seamless, cash is still king in Africa...

By Nicci Botha 20 Mar 2017

Making customer feedback pay off

The entire customer journey, whether in sales or customer service, must be as seamless as possible and working with feedback from your customers is the best place to start...

By Wynand Smit 20 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

By Lauren Hartzenberg 17 Mar 2017

African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

By Danette Breitenbach 16 Mar 2017

Adopt an omnichannel retail strategy or risk closure

Italist.com CEO, Diego Abba, was one of the opening keynote speakers at the Seamless Africa conference (future of payments, e-commerce & retail) in Cape Town...

16 Mar 2017

Cash-strapped consumers seek value not ‘specials'

South African consumers look beyond price when actively seeking value for money while grocery shopping, with their perceptions of physical characteristics...

14 Mar 2017

Building business around the customer

In an era of rapidly emerging new technologies customers' preferences are deeply interlocked with the use of new digital innovations...

By Peter Alkema 9 Mar 2017

Uganda and Botswana have highest rates of female entrepreneurship

Mastercard has released the results of its inaugural Index of Women Entrepreneurs...

8 Mar 2017

Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would...

By Brian Berkman 7 Mar 2017

#eComConfex: Become digitally intelligent, or go home

If your business does not have digital intelligence at its core by 2020 you may as well go home. This is according to James McCormick...

By Lauren Hartzenberg 3 Mar 2017

Massive growth predicted for cross-border e-commerce in sub-Saharan Africa

Cross-border online retail volumes are predicted to increase at an annual average rate of 25%...

28 Feb 2017

Do you personalise your marketing efforts?

Personalised marketing extends beyond friendly digital greetings, such as “Welcome back!” and “We missed you”. Zubair Noor, Takealot.com's head of digital marketing, recently shared a trove of helpful insights...

By Pasqua Heard 28 Feb 2017

How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm...

2 days ago

Humans want human touch in customer journey, not bots

New UK research indicates that consumers value human interaction in the customer services process, with 87% reporting they tend to stay more loyal and increase their business with companies that offer a real person to talk to at the right stage of their customer journey...

20 Mar 2017

Ringier, Silvertree end JV; Silvertree gets DealDey

Switzerland's Ringier Africa has exited its recently formed joint venture with South Africa's Silvertree Internet Holdings, with Silvertree taking full ownership...

By Gabriella Mulligan 13 Mar 2017

Misinvoicing practices loses Africa billions of dollars

A study published by UNCTAD last year revealed huge discrepancies in trade accounting in South Africa, Zambia, Nigeria and Côte d'Ivoire...

8 Mar 2017

Countdown to Food & Hospitality Africa

The second Food & Hospitality Africa (F&HA), powered by Hostex, will open at Gallagher Convention Centre on 7 May 2017...

7 Mar 2017

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