Marketing & Media trends
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CSI & Sustainability trends
Energy & Mining trends
HR & Recruitment trends
Logistics & Transport trends
Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal...
Natasha Fourie 5 Feb 2018
Truly understanding your customer... and other complexities we can expect in 2018...
Gustav Goosen 8 Jan 2018
Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...
Gil Sperling 8 Jan 2018
If you've seen the hilarious tweets accompanying the hashtag, #TodaysKidsWillNeverKnow, throwing back to the days of playing 'Snake' on a Nokia 3310 or walking around with a portable CD player stuffed in your backpack, you probably laughed, right before thinking, "Damn, I feel old."...
Diogo Mendonça and Marcus von Geyso 8 Jan 2018
The way PR is practiced and implemented has changed drastically in the past few years. The same goes for how brands communicate with their consumers...
Gabbi Brondani 8 Jan 2018
2018 is going to be an incredible year for personalised advertising, robots taking over and your car knowing when you need milk...
Bianca Quinn-Diavastos 8 Jan 2018
If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...
Natalie Pool 8 Jan 2018
The increasing importance of location strategy as a key standalone element of any marketer's brand plans...
Marc du Plessis 8 Jan 2018
One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam...
Leigh Andrews 8 Jan 2018
Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that has largely where the concept has remained. Until now...
Mike Oelschig 8 Jan 2018