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#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal...

By Natasha Fourie 5 Feb 2018

#BizTrends2018: Putting the 'I' in live.

Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa...

By Mike Sharman 11 Jan 2018

#BizTrends2018: The digital marketing trends marketers need to pay attention to

Truly understanding your customer... and other complexities we can expect in 2018...

By Gustav Goosen 8 Jan 2018

#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

#BizTrends2018: Today's kids will never know...

If you've seen the hilarious tweets accompanying the hashtag, #TodaysKidsWillNeverKnow, throwing back to the days of playing 'Snake' on a Nokia 3310 or walking around with a portable CD player stuffed in your backpack, you probably laughed, right before thinking, "Damn, I feel old."...

By Diogo Mendonça and Marcus von Geyso 8 Jan 2018

#Biztrends 2018: More brands exploring the e-sports and gaming space

The way PR is practiced and implemented has changed drastically in the past few years. The same goes for how brands communicate with their consumers...

By Gabbi Brondani 8 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR

2018 is going to be an incredible year for personalised advertising, robots taking over and your car knowing when you need milk...

By Bianca Quinn-Diavastos 8 Jan 2018

#BizTrends2018: Is the 280-character count the end of brands on Twitter?

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

By Natalie Pool 8 Jan 2018

#BizTrends2018: The Platform Economy

The Fourth Industrial Revolution (4IR) is ushering in technologies that can enable us, the South African digital industry, to change the course of history...

By Josephine Buys 8 Jan 2018

#BizTrends2018: Delivering UX with soul

Programmatic has entrenched itself in our digital world and we all know it is not going anywhere, but we will see more channels being added, more capabilities and all being underpinned by artificial intelligence...

By Mike Carter 8 Jan 2018

#BizTrends2018: An augmented reality check

If we look at how tech companies are ploughing money into AR and VR developments it's easy to see why analysts are so bullish about the growth in this space...

By Johan Walters 8 Jan 2018

#BizTrends2018: Location strategy's new role in the marketing mix

The increasing importance of location strategy as a key standalone element of any marketer's brand plans...

By Marc du Plessis 8 Jan 2018

#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam...

By Leigh Andrews 8 Jan 2018

#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that has largely where the concept has remained. Until now...

By Mike Oelschig 8 Jan 2018

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