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VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal...

By Natasha Fourie 5 Feb 2018

#BizTrends2018: Putting the 'I' in live.

Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa...

By Mike Sharman 11 Jan 2018

#BizTrends2018: Death to the influencer - a shift in word-of-mouth marketing

Influencer. The dirty word of 2017. It's interesting how the landscape shifts so quickly and in such a short period of time...

By Samantha Wright 8 Jan 2018

#BizTrends2018: Today's kids will never know...

If you've seen the hilarious tweets accompanying the hashtag, #TodaysKidsWillNeverKnow, throwing back to the days of playing 'Snake' on a Nokia 3310 or walking around with a portable CD player stuffed in your backpack, you probably laughed, right before thinking, "Damn, I feel old."...

By Diogo Mendonça and Marcus von Geyso 8 Jan 2018

#Biztrends 2018: More brands exploring the e-sports and gaming space

The way PR is practiced and implemented has changed drastically in the past few years. The same goes for how brands communicate with their consumers...

By Gabbi Brondani 8 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018...

By Paula Raubenheimer 8 Jan 2018

#BizTrends2018: Is the 280-character count the end of brands on Twitter?

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

By Natalie Pool 8 Jan 2018

#BizTrends2018: Your customers are smarter than you think - talk to them better

Marketing is all about crafting the right message for your audience. And since the dawn of the Mad Men age, there's been no limit to how we do that - until now...

By Laura Owings Rawden 8 Jan 2018

#BizTrends2018: Delivering UX with soul

Programmatic has entrenched itself in our digital world and we all know it is not going anywhere, but we will see more channels being added, more capabilities and all being underpinned by artificial intelligence...

By Mike Carter 8 Jan 2018

#BizTrends2018: Location strategy's new role in the marketing mix

The increasing importance of location strategy as a key standalone element of any marketer's brand plans...

By Marc du Plessis 8 Jan 2018

#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam...

By Leigh Andrews 8 Jan 2018

#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that is largely where the concept has remained. Until now...

By Mike Oelschig 8 Jan 2018

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