Digital Trends

Marketing & Media trends

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The digital trends driving the future of marketing

With growth and increased revenue taking centre stage as top priorities, generating demonstrable, bottom-line benefits for clients has never been more important...

By Tom Manners 23 Aug 2017

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

Metamorphosis of marketing

Some big trends contributing to digital's impact on marketing and the broader business to increase revenue, decrease costs and providing the customer with an enhanced experience...

By Audrey Naidoo 26 Apr 2017

#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices...

By Jessica Tennant 24 Apr 2017

Top eventing trends for 2017: Smart tech, fabulous food, controlled costs and a return to nature

Eventing trends in South Africa indicate return to nature, slow food, hi tech...

20 Apr 2017

When a robot stands as an independent political candidate and wins

AI is now fully on the radar. Flux Trends observes that it is the language of the machines and it's a language we now have to learn...

By Raleen Bagg 31 Mar 2017

The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up...

By Ross Sergeant 20 Mar 2017

#BizTrends2017: Smart digital marketing trends for 2017

The South African market seems to be grappling with a major gap between the work of digital marketing agencies and digital business analysts…

By Bradley Elliot 2 Feb 2017

#BizTrends2017: The five digital trends that will shape your year

With so much at stake, and so much change to consider, here are some of the trends that are re-writing the rule books for 2017...

By Tom Fels 1 Feb 2017

#BizTrends2017: The mobile phenomenon

Last year we saw internet consumption on mobile exceed desktop. But this year, we can expect it to completely outstrip it…

By Gustav Goosen 31 Jan 2017

#BizTrends2017: The gamechangers for digital marketers

It's imperative for the local digital advertising ecosystem to be unified so that knowledge sharing remains at the core of this cutting-edge industry…

By Pilira Mwambala 27 Jan 2017

#BizTrends2017: Stop driving customers away with poor marketing automation

Between 56% and 85% of a consumer's purchase cycle occurs digitally, writes Nick Orton, CEO at Grapevine...

By Nick Orton 20 Jan 2017

#BizTrends2017: Mobile trends for 2017

Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.

By Diane Gantz 16 Jan 2017

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