Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard...
CMOs are always looking for new ways to differentiate their brands. Newer technologies such as AR and VR offer huge opportunity to position a brand...
Johan Walters 28 Nov 2016
Real-time bidding, a type of programmatic buying, is rapidly gaining currency in South Africa's digital media landscape...
Your customer is not one-dimensional. He or she has complex needs, interests and behaviour. That's why you can no longer rely on last-click attribution to tell you the full story of the customer journey.
Johan Walters 3 Jun 2014
In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.
Johan Walters 18 Apr 2014
Once you have invested in the tools, data and processes you need to track your digital advertising campaigns, remarketing is one of the best ways to really put that tracking infrastructure to work for your business.
Johan Walters 7 Nov 2013