Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...
Leigh Andrews 19 Apr 2018
Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...
Leigh Andrews 12 Apr 2018
Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...
Nicola Graves 24 Jun 2016
When Tiger Brands went looking for a partner to assist them grow market share and create brand awareness in Mozambique, they found what they needed in experiential marketing specialists, Oomph! Africa.
Oomph! Africa 17 May 2013
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011
Vodacom Mozambique recently appointed Z-Card Africa, Middle East, India and Turkey (ZAMI) to produce an anti-corruption Z-Card which the cellular network provider distributed with a free Vodacom SIM Starter Pack to tourists at various toll gates.
25 Jan 2010
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
30 Nov 2007
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
22 Nov 2007
A leading southern African grassroots awards program, the Jet Community Awards, honoured six outstanding community-based organisations for their inspirational contributions to community upliftment at a ceremony in Johannesburg recently. The six 2007 winners were selected from 31 exceptional regional finalists from across southern Africa.
22 Oct 2007