Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made. 22 May 2013 09:34

Oomph! Africa

Tangy Crosse & Blackwell gets some Oomph! in Mozambique

[Issued by Oomph! Africa] When Tiger Brands went looking for a partner to assist them grow market share and create brand awareness in Mozambique, they found what they needed in experiential marketing specialists, Oomph! Africa. 17 May 2013 11:13

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

Anti-corruption Z-Card produced for Vodacom Mozambique

Vodacom Mozambique recently appointed Z-Card Africa, Middle East, India and Turkey (ZAMI) to produce an anti-corruption Z-Card which the cellular network provider distributed with a free Vodacom SIM Starter Pack to tourists at various toll gates. 25 Jan 2010 11:52

Bank takes 140 African traders to Hong Kong

[Walter Wafula] Standard Charted Bank PLC is sponsoring 140 small and medium enterprise African traders to attend the 2007 World SME Expo in Hong Kong, as part of its new annual SME Trade Corridors' initiative. 7 Dec 2007 12:01

African nations agree to $1 billion Indian satellite project

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure. 30 Nov 2007 12:04

Music video project for Africa

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry. 22 Nov 2007 14:43

Six outstanding community heroes honoured

A leading southern African grassroots awards program, the Jet Community Awards, honoured six outstanding community-based organisations for their inspirational contributions to community upliftment at a ceremony in Johannesburg recently. The six 2007 winners were selected from 31 exceptional regional finalists from across southern Africa. 22 Oct 2007 06:38

Mobile giant makes dreams come true

[Emeka Enyadike] Nokia's Defend Your Street (DYS) is a “street” football implementation program that connects Nigerian youth to their dreams, encourages them to focus on their goals and desires - and helps them stay at the top of their game. 17 Aug 2007 12:56