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The mind of a Kenyan shopper
[Carole Kimutai: @CaroleKimutai] It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases. 12 Dec 2011 16:00
Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO
[Herman Manson: @marklives] BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara. 7 Dec 2011 12:38


Apex Communications Ltd becomes Apex Porter Novelli
Apex Communications Limited, a communications consultancy firm based in Kenya, has become a network partner of public relations firm Porter Novelli and will from now on be known as Apex Porter Novelli. 7 Dec 2011 12:09
Y&R Kenya wins big at 2011 MSK Brand Warriors Awards
At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners. 23 Nov 2011 13:04
Mobile hotspots in Africa - Q3 2011
In Q3 of 2011 a total of 3.2 billion ads were served across continental Africa. This continues a year of growth across Continental Africa characterised by 135% more traffic compared to 2010. Seven countries drew traffic in excess of 100 million ads served per quarter and three countries (South Africa, Nigeria and Kenya) saw more than half a billion ads served in Q3 2011. 16 Nov 2011 13:48


AccessKenya realigns marketing strategy to target youth
[Carole Kimutai: @CaroleKimutai] AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year. 15 Nov 2011 10:50
OHMSA welcomes Penny Black
Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member. 14 Nov 2011 14:08
Consumer Confidence Survey: Economy again top global concern
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36
DHL Express launches campaign across Africa
The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video] 20 Oct 2011 12:03
Kenya's advertising guru nominated for business leader award
[Carole Kimutai: @CaroleKimutai] Bharat Thakrar, CEO of Scangroup Limited, has been nominated for the 2011 All Africa Business Leader Awards in the Africa Entrepreneur of the Year award category. Thakrar has been recognised for his entrepreneurial skills in building Scangroup into a powerful pan African business. The awards aims at recognising business leaders and companies that have excelled in Africa over the last year. 18 Oct 2011 11:02
Z-Card launches in Kenya
After entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd, Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-Card Kenya as its PocketMedia hub for East Africa on Tuesday 11 October 2011. 13 Oct 2011 10:19
PR profession in Kenya under scrutiny
[Carole Kimutai] Kenya's Public Relations sector is one of the fastest growing in the East African region; but a recent report on the practice of PR in Kenya has revealed serious gaps in the profession. The report highlights three areas of grave concern; a general deficiency in understanding of PR, lack of standardised training, and puny PR ethics, regulation and standards. 10 Oct 2011 09:45
AMI, Google starts project to keep African media alive
[Walter Wafula] Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused. 21 Sep 2011 12:00
Brand Africa Forum to present first Brand Africa 100 awards
Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa . 15 Sep 2011 14:25

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