
The 2012 Broadcast, Film & Music Africa (BFMA) conference, hosted by AITEC Africa, is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi. The conference is aimed at evaluating opportunities for growth in the industry.
14 May 2012 09:55
[Carole Kimutai: @CaroleKimutai] One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013.
17 Apr 2012 13:00The professional association that represents advertising agencies in Kenya, the Association of Practitioners in Advertising (APA) has announced reforms to the pitch process that are aimed at improving current market practises.
30 Mar 2012 10:57[Staff Reporter] Following the successful conclusion of the
Mobile Web East Africa 2012, which took place in Nairobi, Kenya earlier this year, a fantastic new infographic has surfaced explaining how profound and deep the changes wrought by mobile actually are.
9 Mar 2012 11:59
[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has announced that it has accepted Koome Mwambia's decision to take an early exit as CEO and director of the company. In a statement issued by the boards chairman, Bharat Thakrar, the board stated that the decision had been arrived at mutually, after various discussions between the parties.
5 Mar 2012 09:21
[Carole Kimutai: @CaroleKimutai] It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
12 Dec 2011 16:00
[Herman Manson: @marklives] BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
7 Dec 2011 12:38
Apex Communications Limited, a communications consultancy firm based in Kenya, has become a network partner of public relations firm Porter Novelli and will from now on be known as Apex Porter Novelli.
7 Dec 2011 12:09
At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners.
23 Nov 2011 13:04In Q3 of 2011 a total of 3.2 billion ads were served across continental Africa. This continues a year of growth across Continental Africa characterised by 135% more traffic compared to 2010. Seven countries drew traffic in excess of 100 million ads served per quarter and three countries (South Africa, Nigeria and Kenya) saw more than half a billion ads served in Q3 2011.
16 Nov 2011 13:48
[Carole Kimutai: @CaroleKimutai] AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year.
15 Nov 2011 10:50
Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member.
14 Nov 2011 14:08
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to
from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36