| | | No Comment |  The FIFA media and communications team, based in Zurich, Switzerland, and the Local Organising Committee (LOC) for the 2010 FIFA World Cup in South Africa, presented to the media, host cities and other marketing partners in Johannesburg last week at the first of a series of media information days. The scale of the event is unlike any other sporting event ever held in South Africa and I would venture to say that there has never been any other comparative event of this scale on SA soil. For those of us in the media who covered South Africa’s historic first democratic elections in 1994, we may have an inkling of the sheer size and scope of this event, although in a completely different context of course. Here’s some basic numbers: 43 600 hours dedicated broadcast coverage to 26.3 billion global viewers, across 376 channels for whole tournament, and 55 000 is the number of rooms will be needed in SA. Germany had incredible success with promoting national unity and building the country brand and South Africa has the same opportunity. The one difficulty is of course that the event in SA will be held in winter – and at night – because of time difference issues to ensure the global TV audience. So don’t be seduced by those amazing images showing the German spirit and glorious fan fest activity in the sunshine; our job is a little harder. The dates to diarise now are: 11 June to 11 July 2010 and it is obvious from the various marketing, legal and media workshops that I’ve attended to date, that we all, individually and through our businesses, have such an important role to play in ensuring that South Africa The Brand and Africa The Continent are the real winners in the end of this sporting contest that has socio-economic implications for so many nations.
Laduma! Louise Marsland, editor: editor@bizcommunity.com
| | Headlines | Global Brands sets up shop in SA for 2010
FIFA gives media the game plan for 2010
New lineup for Ukhozi FM
Just seeing ads isn’t good enough
Facelift for Saturday Star
M-Net launches Survivor SA Malaysia
Switch to roll out new Parliament emblem
Democratising news in Africa
Cosatu salutes Perlman in M&G ad
Sarenda Eloff-Vorster appointed Ideas editor
There’s power in apology
Business and the price of crime
Does Web 2.0 matter to your business?
Ingrid Louw new Print Media SA CEO
Universal McCann vrooms off with General Motors
Roots 007 on a screen near you
Would the real innovators please stand up?
Muzi Kuzwayo appointed TBWA Joburg MD
International gold for Wunderman
SMS news for Zimbabweans
New Horizons for British Airways’ customers
West production for Mr World in East
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10th International Design Indaba | | Reading the fine print
[Terry Levin] Whether remembering the banning of newspapers such as New Nation and South, being detained in Pollsmoor by the security police, drawing up the 1994 election “how to” posters or being served a bouquet of multi-million rand lawsuits by Jacob Zuma, Jonathan Zapiro has graphically embodied the essence of truth, freedom and a good laugh. Well deservedly garnering one of the biggest ovations of the conference, cartoonist Zapiro was the opening speaker on the last day of the 10th Design Indaba, Friday, 23 February 2007.
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Marketing | | Global Brands sets up shop in SA for 2010
In preparation for the FIFA World Cup 2010, international brand management and licensing company Global Brands Group (GBG) has opened an office in Johannesburg. FIFA has appointed GBG as both its worldwide exclusive licensing representative and store operator for FIFA branded retail destinations. Additionally, GBG has rights as the on-site concessionaire for all FIFA events throughout an eight-year term.
FIFA gives media the game plan for 2010
[Louise Marsland] Ticketing allocation will probably be the biggest headache for FIFA and the LOC, which is why the Fan Fests – areas where fans could gather to watch matches and celebrate – were so important in the marketing strategy of the LOC. This emerged at a presentation by the FIFA media and communications team, based in Zurich, Switzerland, and the Local Organising Committee (LOC) for the 2010 FIFA World Cup in South Africa. They presented to the media, host cities and marketing partners in Johannesburg last week at the first of many such media days.
Call to entries for Social Entrepreneurs Awards
Ernst & Young and the Schwab Foundation for Social Entrepreneurship are on the search for this year’s best South African social entrepreneur as part of the Ernst & Young’s World Entrepreneur Awards Programme, co-sponsored by Rand Merchant Bank. Nominations for the Social Entrepreneurs Awards close on 15 March 2007.
There’s power in apology
[Chris Moerdyk] The majority of companies and virtually all politicians without exception are still blissfully unaware of the fact that in this day and age of intuitive and cynical consumerism, there is a lot of power in a simple apology. Yet companies and politicians still find it almost impossible to admit that they might be wrong and continue to defend their turf and corporate reputations with mind-boggling naivety.
Business and the price of crime
[Issa Sikiti da Silva] A public discussion on how crime affects business took place earlier this week at the Birchwood Executive Hotel in Boksburg, on the East Rand. Jointly organised by SAfm and Business Day and themed ‘Crime has a Price: is Business Fitting the Bill?’, the debate could not have come at a better time – when both businesses and ordinary citizens in South Africa firmly believe that ‘enough is enough’.
One million counterfeit discs seized in Guatemalan street raid
GUATEMALA: More than one million counterfeit discs containing pirate music and films were seized by police in a major street operation in downtown Guatemala City today, Wednesday, 28 February 2007. In addition to the counterfeit discs, police also seized 45 CD-R/DVD-R burners, audio and television equipment, as well as thousands of counterfeit inlay cards.
Roots 007 on a screen near you
 Roots 007, commissioned by the Newspaper Advertising Bureau (NAB) is scheduled for release between 13 and 19 March 2007 in Johannesburg, Durban and Cape Town. With 23 000 interviews having been conducted independently in 92 communities by Research Surveys, NAB’s Roots 007 survey promises comprehensive data pertinent to advertisers, marketers, brand managers and media agencies.
Would the real innovators please stand up?
[Patrick Carmody] Traditional ad agencies often take the heat for their archaic brand solutions which fail to adapt to the modern ‘consumer/media/brand-scape’. On closer inspection it appears that it is the marketers who have the real catching up to do.
Talk so that people will listen - Actuate
 [Grace Harding] Having two small children has helped me re-learn a lot about people. That, and a wonderful book by Adele Faber and Elaine Mazlish, has inspired me to write this article. We need to learn how to talk so clients will listen, and listen so clients will talk. And it’s a lot more difficult than most people realise.
How to make marketing budgets go further - Chris Moerdyk
[Chris Moerdyk] Not having enough budget is something that frustrates every marketer these days. But, there is a solution to not only making a budget stretch but actually getting more money into the marketing kitty without having to beg the boss or the board for it.
Chirp: let’s talk families and children - Egg Marketing & Communications
 Egg Marketing & Communications is launching a monthly family insight newsletter, ‘Chirp’, the aim of which is to share insights on this ‘market of many’ and the influence different family members have on one another’s buying behaviour.
Inaugural Marketing Association general meeting reminder
The inaugural general meeting of the Marketing Association of South Africa (MASA) kicks off at 1.30pm for 2pm on Monday, 5 March 2007, at Il Grande Theatre, Nu Metro Centre, Montecasino, Fourways, Johannesburg. Proceedings will commence at 2pm sharp due to a live media broadcast. Make sure you’re there by emailing info@irmnet.org or marketassoc@mweb.co.za.
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Advertising | | Just seeing ads isn’t good enough
[Chris Moerdyk] Something that a lot of advertisers and their media buyers forget when they’re planning where to place their marketing communications messages is to consider the state of mind of consumers at the moment they see the ad. The question that should, and is very rarely asked, is whether consumers will be commercially receptive at the moment of contact with an ad.
New MD for Clio Awards
NEW YORK: In addition to Tony Gulisano’s appointment as MD of the international Clio Awards, one of the world’s most recognised global awards competition honouring creative excellence and innovation in advertising and design, the organisation has also entered into a relationship with Recognition Media, a leading producer of advertising and media industry awards shows, to produce the Clio Awards.
Universal McCann vrooms off with General Motors
Universal McCann South Africa has been awarded the media planning and buying account for General Motors South Africa after a fierce three-way pitch against Starcom and incumbent agency Nota Bene.
Muzi Kuzwayo appointed TBWA Joburg MD
 Muzi Kuzwayo will take up the reins as MD of TBWA\Hunt\Lascaris Johannesburg as of Thursday, 1 March 2007, the agency announced yesterday, Tuesday, 26 February. This follows the strategic move of David Wingfield to MD Global Accounts, who will be responsible for the development and management of Standard Bank on a global basis within the TBWA\Network.
Heart of effective advertising
 Ireland/Davenport’s print ad for the historic Soweto Rugby Club has resulted in a large increase in membership and the club chairman’s cellphone ringing incessantly. The ad is intended to convey the passion and spirit possessed by Soweto Rugby Club players and their commitment and intensity when it comes to the sport of rugby.
SA judge for inaugural Dubai Lynx awards
Nici Stathacopoulos, CEO of marketing services agency proximity#ttp, has been selected as a member of the direct and interactive jury for the upcoming Dubai Lynx awards. The event is organised and presented by the Cannes Lions International Advertising Festival, and marks the inaugural advertising and communication awards honouring creative excellence across the Middle East and North Africa.
Full of facts and up to date - Goldswain Global Advertising
 Goldswain Global Advertising has released a new calendar for March 2007, which can be set as wallpaper for your desktop.
Boom Town captures true essence of the Cacadu district - Boom Town
 Advertising group Boom Town, involved with the inception and roll-out of the Cacadu districts’ brand, successfully launched the area’s brand together with the Cacadu District Municipality (CDM).
Grant De Sousa’s “Tik” Vuka! ad voted year’s top commercial by Y&R EMEA - Collective Energy
 Collective Energy director Grant De Sousa has started the year on a high by earning himself a highly sought-after accolade from Young & Rubicam Europe, Middle East & Africa for his hard-hitting portrayal of a girl’s downward spiral into a world of drugs entitled “There’s no going back”, originally produced for the 2006 Vuka! Awards.
Lowe Bull CT's new campaign connects with Redd’s Premium Cider’s spirited consumers - Lowe Bull
 The new advertising campaign for SAB Redd’s Premium Cider, courtesy of Lowe Bull Cape Town, is taking the brand in a new direction, based on interaction with the primary target market - women in the lower income bracket.
KingJames RSVP Director to judge at Cannes - King James
Jenny Ehlers, creative director of KingJames RSVP, has been selected as one of seven South Africans to judge at the 54th International Cannes Lions International Advertising Festival. Ehlers will participate in selecting the best work in the Promotional Marketing category.
Black Khaki’s performance produces results - Black Khaki
The results from a 2006 survey of advertising agencies have been released and Black Khaki has been rated as the second best performing South African agency. The survey was conducted by Objectivity, a perception management company, and well over 1000 interviews were conducted with advertisers.
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| | Africa | |  |
| | | Democratising news in Africa
 [Simone Puterman] Muti, an Africa-focused social news platform driven by and for its users, is an alternative model of publishing making inroads into Africa, according to its creator Neville Newey, a South African based in California. “This model is untested in Africa but there are strong indicators that social news sites can, and will, grow within Africa, given time and development on the right platforms,” he says.
Rewarding reporting that impacts on Africa
The marked increase in the number of entrants from across the continent has made the sixth annual Siemens Profile Awards truly Pan-African in their scope and reach, says Sigi Proebstl, CEO of Siemens Southern Africa. The awards, which aim to reward reporting excellence in the fields of science and technology in Africa, were held earlier this week at the Blue Valley Golf and Country Estate in Midrand, Gauteng.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Bringing the brand into the kitchen
The Mama Koo Show is a lifestyle destination radio show developed by Koo as an avenue to allow consumers to interact with the brand in a fun and informative way.The series is hosted by Mama Koo, a character personifying the brand values of Koo.
N Cape communities to engage in Know Your Brand campaign
Taking the Northern Cape brand to its most significant stakeholder – the community of the Northern Cape – the ‘Know Your Brand’ campaign, organised by the Northern Cape Department of Tourism, Environment and Conservation together with the Northern Cape Tourism Authority (NCTA), kicks off on Friday evening, 2 March 2007, at Jim Summers Hall, Kimberley, at 6pm for 6.30pm. Members of the media are invited to join the tour.
A fresh face for sneakers
 Five-striped sneaker brand K-Swiss’s recent partnership with DJ Fresh of 5FM will see him soon assume the role of official ambassador for the brand. The aim is to help improve the visibility and street appeal of both of these icons of urban culture in South Africa.
Vega hits the beach - Vega School
 [Rudi Cronje] Vega The Brand Communications School’s Cape Town Orientation Week seems to have become a kind of cultural event in the Mother City. The purpose? For students to get to know one another, their context and the Vega way of thinking. Rudi Cronje, a third year student, takes us through the event.
New digital arm boosts HKLM's brand offering - HKLM
 Branding company HKLM has launched a specialist multimedia division that offers the full spectrum of digital applications, including 3D rendering and animation, interactive presentations, motion graphics, short movies and videos.
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CRM | | Integrated systems offer efficiency, control for franchise businesses
Franchise operations can boost their efficiency by using integrated point of sale, stock management and manufacturing solutions, according to Johani Marais of enterprise resource planning (ERP) and CRM vendor HansaWorld, as integrated systems also provide franchisors with rich information.
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Design | | Switch to roll out new Parliament emblem
Cape Town-based Switch Design Group will be rolling out the new emblem of the South African Parliament after competing against Enterprise IG Johannesburg in a paid-for creative pitch. The project will encompass the application of the new emblem to all Parliamentary collateral, including printed material, signage and television channel branding.
A few favourite design things…
Launched at last week’s Design Indaba, These Are a Few of Our Favourite Things is a book profiling the work of Durban-based design studio disturbance. Written by Art South Africa editor Sean O’Toole and containing a wealth of anecdotes from the designers themselves, the book is a warts and all portrayal of the trials, tribulations, successes and failures of a design studio at the “arse end of Africa”.
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| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | It’s a wide, wireless world
[Mark Taylor] The combination of maturing wireless technologies, soaring office space costs and growing traffic has turned remote working and telecommuting into serious options for employers worldwide who want to retain staff and keep them happy and productive. The technology exists in South Africa, too, to give workers access to the Internet and the corporate network wherever they are.
Convergence revolution to hit SA soon
The era of convergence is about to hit South Africa as consumer electronics and IT devices come together to make sophisticated new entertainment systems easy to manage and deploy. Arthur Goldstuck, MD of research company World Wide Worx, says these and other consumer breakthroughs are imminent in South Africa and he expects to see them demonstrated at the Johannesburg Futurex & Equip exhibition in May 2007.
Web becoming first call for househunters
The venerable weekend property listings pages are likely to play second fiddle to property websites in the next 10 years, such is the growing popularity of the online medium. According to Johan Strydom, GM of propertyGenie.co.za, traditional property print pages are increasing having to compete with property website listings the world over, particularly as advertisers are backing this trend with hard cash.
Viral Videos: how South African marketers can benefit - MyVideo
Viral videos are short, usually funny, video clips that spread like wildfire over the Internet and their effective use is only starting to be understood in South Africa. This article explains how local marketers can create and leverage off them.
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Direct Marketing | | International gold for Wunderman
Direct marketing agency Wunderman South Africa has won a Marketing Innovation Gold award for the MTN “SMS Ya Seiva” campaign at the recent 2006 Lester Wunderman Awards. Aiming to raise the creative bar around the world, the awards recognise innovative, visionary communication in three categories: Creative Leadership, Marketing Innovation and Online Marketing Excellence.
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| | Eventing | |  |
| | | Good, better, best and better still - Loudfire spins off bar business - Loudfire
 “Style, pizzazz, sex appeal and sizzle are the ingredients being sought after by today’s discerning bar service clientele, “ says Arundal Thom, COO of designer entertaining company Loudfire, which has been innovating in the bar arena since it started out as a student bar business in 1994.
Loudfire upscales Durban office to full production operation - Loudfire
 Experiential-events company Loudfire has announced the graduation of its Durban operation from a satellite office to a full production operation, capable of producing the full range of experiential parties and events.
Absolutely A1 - BARCODE
 Working as the exclusive bar services supplier to VIP and hospitality areas at the A1 Grand Prix held in Durban last weekend, the BARCODE team broke all previous records, with more bar, more staff and more services than ever before.
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Exhibitions | | Business tourism exhibition draws local, international interest
Meetings Africa, the continent’s annual business tourism exhibition, opened its doors in Johannesburg yesterday morning, Wednesday, 28 February 2007, to much local and international interest, according to organisers Thebe Exhibitions & Events. Business tourists currently make up 5% of South Africa’s total tourism market and contributed R2.3 billion to overall tourism revenue in 2005.
Sixty three thousand visitors at SABC Education Baba Indaba with high spend - Baba Indaba
SABC Education Baba Indaba – 2006 Exhibition of the Year winner - anticipates 63 000 visitors to the forthcoming parenting and baby exhibitions in 2007. Having exposed nearly 40 000 qualified visitors to the top 150 baby and toddler brands in only Cape Town and Johannesburg, Durban is predicted to be a success and a natural addition to the Baba Indaba family.
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Magazines | | Sarenda Eloff-Vorster appointed Ideas editor
 Sarenda Eloff-Vorster has been appointed editor of Creative Living Magazines’ women’s titles Ideas and Afrikaans sister publication Idees. Eloff-Vorster, managing editor for Leef magazine for the past 18 months, will assume her position in April and her first issue as editor will be on the shelves in July 2007.
Tech title takes top spot in Siemens Profile Awards
 Popular Mechanics scooped top honours for the second year in a row at the annual Siemens Profile Awards on Tuesday night, 27 February 2007. The awards, now in their sixth year, recognise journalistic excellence in the fields of science and technology, drawing entries from print, electronic and broadcast media throughout Africa.
New Horizons for British Airways’ customers
 Touchline Media has entered into a three-year contract with British Airways to produce its new monthly in-flight magazine,Horizons, for all local and regional flights operated by Comair. The title will provide customers with entertainment, travel and leisure possibilities that have an adventure or personal growth slant and cater to a variety of interests.
Wedding fever for Cosmo
Available with the March 2007 issue of Cosmopolitan, bridal supplement CosmoHitched! is a stitched-in 56-page wedding section offering fashion-insider advice, including celebrity wedding, catwalk trends and wedding tips. The aim is to empower Cosmo readers who are planning to get married or who have friends who are getting married, with the intention of developing this section into an annual feature.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Cross media competition to focus on communities, citizen journalism
DARMSTADT, GERMANY: Registration is now open for the second annual Ifra XMA Cross Media Awards recognising the best integrated print-digital newspaper projects worldwide. The competition, organised by global organisation for newspaper and media publishing Ifra, will focus this year on newspapers’ community-building and user-generated content projects.
Cosatu salutes Perlman in M&G ad
The Congress of South African Trade Unions (Cosatu) is paying homage to veteran journalist John Perlman, the latest in a long list of journalists who have left the SABC, in the form of full-page advert in Friday’s Mail & Guardian, reports the Mail & Guardian Online. For more, click here.
Last call for 2007 Tabbie Awards entries
CLEVELAND, US: Deadline for the 2007 Tabbie Awards competition is Wednesday, 7 March 2007, so there is still time to get your entries in. The Tabbies is open to English language business-to-business publications around the world that are published at least quarterly.
Ingrid Louw new Print Media SA CEO
 Ingrid Louw is the new CEO of Print Media SA, the association announced yesterday, Tuesday, 27 February 2007. Louw is the second woman appointed to spearhead the association since it was formed in 1996 after the restructuring of the Newspaper Press Union.
SMS news for Zimbabweans
[Issa Sikiti da Silva] Radio journalists broadcasting news about Zimbabwe have turned to bulletins via mobile phones in order to beat the censors, the UK-based website Media Helping Media reports - an example of what independent media in Zimbabwe are desperately doing in order to disseminate news and information to concerned Zimbabweans, especially to an estimated four million living abroad.
Are you totallyMAd? - Newsclip Media Monitoring
Newsclip is bringing out a brand new publication that is tailor-made for marketers and ad agencies.
John Perlman’s last show
Friday, 2 March 2007, marked the last SAfm morning radio show by veteran journalist John Perlman. His departure, reports IOL, was heralded "by protests and extraordinary tributes, including a full-page advertisement endorsed by Cosatu and 221 prominent people and organisations” and “a Zapiro cartoon depict[ing] Perlman leaving the SABC while other staff walked through a brain-washing machine and ‘free thought detector’ operated by [head of SABC News Snuki] Zikalala”. For more, click here.
Naspers to raise capital for tech development
Naspers is intending to raise R5.36 billion “to exploit new technologies and print media in emerging markets”, reports ITWeb, as “part of its strategy of focusing on investment opportunities in its core platforms of pay television, Internet, mobile and print media within emerging markets”. For more, click here.
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| | Mobile | |  |
| | | Accessing satellite weather by cellphone
South Africa’s Meraka Institute has been playing a big role in providing local information and customising for South and southern Africa a new technology demonstrator developed by the Space Science and Engineering group (SSEC) of the University of Wisconsin-Madison. The system allows people to access satellite information on severe storms through their cellphones.
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| | Newspapers | |  |
| | | Facelift for Saturday Star
[Issa Sikiti da Silva] Independent Newspapers-owned publication Saturday Star is to undergo a major facelift, focusing largely on repackaging the content and changing the layout to make for a more informative and easier read, the newspaper’s executive editors Janet Smith and Brendan Seery told Bizcommunity.com this week.
Rumours of new daily paper
The Mail & Guardian Online reports that The Sunday Times is rumoured to be working on a new daily title and according to media insiders, “the project is well under way, with a launch possible as early as Easter”. For more, click here.
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Online Media | | Want to know what’s on in KZN?
 Durbs.co.za, an online initiative providing detailed information on events and happenings in KwaZulu-Natal, launched to the public towards the end of last week, joining the Joburg.co.za and Cape.Town.co.za websites and weekly newsletters.
Does Web 2.0 matter to your business?
[Gino Cosme] The Internet of today is about people connecting with each other and content being shared and exchanged. Watching it unfold, the Web of today is indeed an awesome work in progress and very different from the dotcom boom of 2000. Most of this has to do with something we call Web 2.0 - an extension of what you and I already do every day: interact with the world.
Red Cross online donation system up and running - Fireworkx.com
 The South African Red Cross Society is involved in empowering communities to cope in times of natural or man-made disaster, with a mission to alleviate human suffering and foster human dignity. To make this task easier, www.redcross.org.za now offer an online donation facility, developed by Fireworkx.com.
Effective marketing for Web 2.0 - Acceleration
[Richard Mullins] Web 2.0 is all about a mindset change, for consumers, publishers, and of course, marketers. Web 2.0 pioneer, Tim O'Reilly, describes it as a set of principles and practices that puts the individual consumer in control of the Web experience. It’s about faster, better use of all the disparate data sources that the web and related technologies produce each and every time we click online.
Second M&G podcast in the pipeline
The Mail & Guardian will soon be launching the Mail & Guardian TechNews podcast, which will consist of a five-minute round-up of local and global technology news, a five-minute feature discussion and a few minutes wrapping up the latest news on the local blogosphere. Podcasters will be Vincent Maher, newly appointed digital media strategist at the Mail & Guardian Online and Mike Stopforth of Cerebra, a Web 2.0 entrepreneur, writer and speaker who also co-produces www.amplitude.co.za, a podcast discussing the best and the worst of new marketing in South Africa each week.
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| | Out Of Home | |  |
| | | Right Stuff at A1 Grand Prix cover up - Right Stuff
 At the recent A1 Grand Prix in Durban, Right Stuff provided the Absa building wrap which was placed on the wall of the Suncoast Hotel and dominated the track. The wrap, 21 metres in height, is one of the biggest in Durban ever and can be seen from several kilometres away.
Blue chip location for blue chip brand
Primedia Unlimited subsidiary Wideopen Platform recently branded eight east-facing levels of the Sandton-based Johannesburg Securities Exchange for Nedbank Business Banking, conceptualised by creative and media agencies Net#Work BBDO and Nota Bene respectively. Running until mid-March 2007, the production process involved 806m2 of See-Thru applied to the JSE’s glass surface by Media Foundry, using a gondola and cherry picker. The campaign is supported by traditional outdoor billboard sites and TV exposure.
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Printing | | Industrial scanners offer new business solutions - Kemtek
Data capturing applications are extremely important when it comes to parcel handling, catalogue and direct response operations, addressing supply chain needs, automating warehouses, improving distribution and route planning or tracking work-in-process. Kemtek Bar Coding systems is a complete solutions provider to the bar coding industry and are suppliers of the Metrologic range of industrial scanners.
Fast, sleek workspace assistants - Kemtek
Whether working from home or from an office, an efficient working environment demands a degree of personalisation, and more importantly, organisation. For this reason, labellig solution provider Kemtek recommends the Brother QL-500 and QL-550 printers.
The integrated solution to bar code symbol verification - Kemtek
Whether you’re involved in the printing, packaging or retail industry, bar coding has become an integral part of the process. Wherever an application demands accurate identification or tracking, bar coding fulfils this need.
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Production | | West production for Mr World in East
In another coup for South African production companies and an important collaboration between China and South Africa, SA producer Mark West and his Cap Events team leave for China shortly to produce the first-ever Mr World pageant in China on 31 March 2007.
Faith Creations' Valente - King of the Castle - Faith Creations
 Director Valente Bosch of Faith Creations is enjoying the fruits of his labour with the latest commercial for Castle Milk Stout. Recently aired, the story tells of a king’s request for a monument that will have his people remember him for ever.
An animated idea launched Design Indaba 10 - Masters & Savant
 The television commercials for this year's Design Indaba used animation to convey the message that before a product came into being, it was first an idea living in its creator's mind before finally being realised as a useful and profitable product.
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| | Public Relations | |  |
| | | Countdown until 10th PRISA PRISM Awards
Now in its 10th year, the PRISM Awards have received various outstanding entries on par with and sometimes exceeding international standards, according to organisers Public Relations Institute of Southern Africa (PRISA). The awards ceremony will be held on 28 March 2007 at The Westcliff Hotel, Johannesburg.
Using RSS to improve search rankings
[Sally Falkow] Success in online marketing depends to a large extent on being found in the search engines. If you don’t get found, no matter how stellar your website is, no one will see it. And getting good organic search ranking (natural placements on a search results page, not the paid listings) is getting harder all the time.
Experts team up to provide crisis management TV solution - Crisis Communications Consultancy
Crisis management specialist Crisis Communications Consultancy has joined forces with corporate media and information television provider Global Access to offer a crisis management television solution for companies in South Africa and its neighbouring territories.
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| | Radio | |  |
| | | Primedia Broadcasting denies ‘duopoly’
Primedia Broadcasting executive chairman Dan Moyane has taken broadcasting analyst Sei Mukoma to task over an article published on Bizcommunity.com last week, ‘Why Primedia stake in Kaya is controversial’. In his right of reply, Moyane denies that Primedia and Kagiso Media have created a “duopoly” in the broadcasting environment.
New lineup for Ukhozi FM
Ukhozi FM’s new 2007/8 lineup which focuses on weekday time slots is a combination of established station and new radio personalities - radio and TV personality Sbusiso Leope aka DJ Sbu, formerly of YFM, will take over the breakfast show in April 2007 and Mandla Ngcobo, ex-Gagasi FM, joins the Ukhozi FM sports team.
Heart 104.9 – a re-branding success story, one year on - Heart 104.9
 Cape Town radio brand Heart 104.9 not only celebrated its first birthday in February 2007, but also the first year of a re-branding strategy to change the perceptions of listeners and position the station in premium target markets.
A new voice for Cape Town’s wake-up call - Heart 104.9
Lee Downs is the new voice for Cape Town’s Hearty Breakfast Show but his voice has not only been limited to Cape Town - he has had a history of broadcasting across the whole of South Africa, too.
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| | Research | |  |
| | | Inside the heads of the mommy market
Not only do new mothers need to spend money on their babies – they want to. This is according to the finding of the recent ‘Madonna Report’, commissioned by Alchemy Publishing, publisher of Your Pregnancy, Your Baby, Your Child and Baba en Kleuter and carried out by research company Markinor.
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Retail | | Record festive season for loyalty shopping programme
eBucks members spent a record R46 million worth of eBucks on travel and shopping during the festive season, largely driven by higher member activity levels and the increased number of first time shoppers.
Cape wines for new Canadian market
 The Cape Legends portfolio of boutique, mainly artisanal, wines has marked its debut into the Canadian state of Quebec with a list of accolades, including a Grand Gold medal at the recent international Selections Mondiales held in Montreal.
Promotional Intelligence takes in-store demonstrations to a new level - Promotional Intelligence
Having studied the in-store media market for the past three years, Promotional Intelligence director Lisa Nicholson made a strategic decision in 2006 to move the focus of the business from auditing of in-store promotions to the administrating and execution of in-store demonstrations.
First women president for shopping centre council
Julie Hillary, MD of small specialist commercial property management company NAI Finlay, was recently appointed the first women president of the South African Council of Shopping Centres. “The foundations for many projects by the SACSC have been laid in the past year, and the realisation of these over the coming months, as well as the international exposure with the ICSC conference, should prove to bring benefit to all of us in the industry,” comments Hillary.
How to remember your favourite wine
Durbanville Hills’ peel-off panel on the back of it Hills wine range label is aimed at diners in restaurants and hotels and contains contact information for those who would like to know more about the wine and the cellar. The “remember-me” sticker can be stuck in your diary, kept in your wallet, on your fridge door or handed to friends to remind them of the name or vintage for their next trip to the shops.
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Sales | | Michelle Mclean and her success in selling - CCI Coaching Academy
 One never stops advertising: whether it’s ourselves or our careers or our partners: sales is an integral part of life, and here we explore how Michelle Mclean does it and why.
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| | Sponsorship | |  |
| | | Partnership to bring international speakers to SA
SAS Institute South Africa recently signed a deal as the official knowledge partner of Global Leaders Africa, which will be bringing a number of influential speakers to the country throughout the course of the year, the first of whom is well-known and influential business strategist Prof CK Prahalad.
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| | TV | |  |
| | | Disney channel goes 24 hours
 Launched on MultiChoice’s DStv platform on 25 September 2006, Disney Channel initially broadcast for 16 hours a day, seven days a week. Six months later, due to popular demand, viewers are now able to enjoy Disney Channel 24 hours a day, transmission of which commenced Thursday, 1 March 2007.
M-Net launches Survivor SA Malaysia
The planning stage has begun, the crew is stocking up furiously on sun block and insect repellent, and a deafening buzz is sweeping across the local television industry. It’s time to swing into action for the second season of Survivor: South Africa, M-Net’s mega-hit reality show to be staged in exotic Malaysia – and in a worldwide Survivor first, one contestant will be chosen by the viewing public of SA.
New e.tv head of publicity
Vasili Vass has been appointed head of publicity at e.tv. Vass has 17 years’ media experience, having worked on Radio 702 and Cape Talk as a producer, presenter, talk show host, news reader and programme manager. Following 14 years in radio, he moved into publicity, working as a media trainer, consultant and publicist for various agencies. “Television is experiencing an exciting and vibrant period globally and it is a challenge to be part of e.tv, a channel that reflects this healthy trend,” he says.
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| | Galleries | | Ogilvy goes wonkers over Cadbury
 
More | | | |
| | Accounts | | | Three new clients for Marcus Brewster - more info | | International Marketing Council appoints the MediaShop - more info | | Daikin appoints Starcom Africa - more info | | Double account win for BluePrint - more info | | New accounts for Suburban - more info | | More... Submit a New account | | |
| | People | | | New appointments at Mortimer Harvey - more info | | Ireland/Davenport appoints Jason Knight as strategic director - more info | | Reload appoints Justin McCall - more info | | Primedia Out of Home ramps up strategic staffing initiatives - more info | | Mortimer Harvey appoints communications director - more info | | Toby Guise joins Quirk eMarketing’s WebPR team - more info | | Robynne Kahn joins Cosmopolitan magazine - more info | | Peter Southworth adds his magic to The Red & Yellow School - more info | | More... Submit a Person | | |
| | Events to diarise | Toon Boom Studio 2D animation course Little Black Dot Studios - Johannesburg, 5 March
This course will introduce you to the tools and techniques used by the major 2D animation professionals and studios around the world. | | | The power of the press release The Write Co - Johannesburg, 5 March / Cape Town, 29 March
This one-day interactive workshop teaches you how to write the best press releases according to industry standards and more. | | | Present to persuade Business Presentation Group - Johannesburg, 6 March
Our experienced facilitators will help you develop a naturally persuasive and conversational presentation approach, tapping into your unique style of delivery and channelling nervous energy positively. | | | AMASA JHB March meeting AMASA - Johannesburg, 7 March
In AMASA's March meeting, we will look for answers to the question: "Where to TV?" | | | Beginners course for film directors The Writing Studio - Cape Town, 7 March
This informal course takes aspirant filmmakers through the filmmaking process from pre-production, production and into post-production. | | | How to create and maintain your own web site Eridge Marketing - Randburg, 13 March
If you are fairly familiar with your computer and are able to use a word processor and can surf the net, you will be more than able to create and maintain your own website. | | | International design educator to speak at JUT - Johannesburg, 14 March
The SABS Design Institute invites designers, business people and design-minded individuals to an expert exchange event with Professor Lorraine Justice, director of the School of Design at Hong Kong Polytechnic. | | | Comprehensive corporate event management The Hedgehog Event - Johannesburg, 14 March
Learn how to design and implement innovative and memorable events with this three-day workshop. | | | Travel writing course SA Writers College - Countrywide, 15 March
Veteran travel writer and author, Carrie Hampton, will teach you how to write and sell your travel articles. | | | Magazine journalism course SA Writers College - Countrywide, 15 March
Learn everything you need to know about writing and selling articles to magazines - plus the chance to get published! | | |
| | Upcoming events | Customer Management World Africa 2007 Terrapinn - Johannesburg, 5 March Customer service excellence MBTraining - Johannesburg, 5 March Professional event management workshop Merle Falken Inc - Cape Town, 5 March Advertising communication strategy IMM Graduate School of Marketing - Johannesburg, 5 March Effective speaking and presentation skills Maurice Kerrigan (Pty) Ltd - Johannesburg, 5 March Presentations that build brands Vega The Brand Communications School - Sandton, 5 March One-week intensive filmmaking course The Excellent Film School - Johannesburg, 5 March Copywriting AAA School of Advertising - Gauteng, 5 March Entry-level web development course Working Webs Consulting cc - Kensington, 5 March Information Security 2007 The Businesszone - Boksburg, 5 March | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Art Director - Magazine - Cape Town
For leading consumer title. Design layouts, conceptualise and create strong, cohesive and reader-friendly look for the magazine as a whole. read more
| Web Designer - Durban
pilotfish digital are looking for a highly creative and conceptual designer to work on a wide variety of exciting projects in 2007. read more
| Illustrator and Animator - Sandton City
Looking for a power house company to work for? Give New Vision Media a call. read more
| Interactive Designer Wanted - Johannesburg - Orchards
Do you know how to turn a computer on? Do you know how to turn a target market on using that computer? read more
| Web Developer - Durban
pilotfish are looking for a senior for a web developer to work on a wide variety of exciting projects in 2007. read more
| Account Manager - Cape Town
Account manager needed for full throttle ATL ad agency in Cape Town. Apply only if you have experience, dynamism, broad shoulders and a passion for great creative work. read more
| Client Service/Account Manager - Fourways
This isn’t a job – it’s a passion. We’re looking for someone who wants to be part of a dynamic, rapidly growing communications consultancy. read more
| Flash Designer - DTP Specialist - Port Elizabeth
Are you energetic, creative, customer-focused. Do you believe in high service levels and have
good organisation skills? Experience in Flash, Freehand, QuarkExpress, Photoshop, Lightwave will be a huge advantage. read more
| Online Media Sales Position - Cape Town
Internet Adsales is looking to recruit a dynamic sales person. Ideally the person should have two years work experience, preferrably in media sales. Training is provided. read more
| Designer - Middle/Senior-weight - Bryanston
Creative studio in Bryanston requires young, fresh-thinking designer. Minimum five years' experience. Strong conceptual and design skills essential. read more
| Designer - Cape Town
Have you just graduated from design school? Are you looking to break into the wide world of media and marketing? Then this vibey online media publisher may just have the job for you! read more
| Financial Manager - Cape Town
Youth connectivity agency and trend forecasters, Instant Grass require a financial manager to be based in our office in Cape Town, to contribute to and guide our rapid growth. read more
| Graphic Designer/New Media Designer - Northern Suburbs
Our corporate client seeks a highly motivated, passionate graphic designer/new media designer with a minimum of two years experience, to develop exciting interactive marketing material, campaigns and tools. read more
| Wide Format Print Operator - Johannesburg
Skilled operation of solvent ink wide format printing machine required to operate and manage production. General knowledge of colour management and digital pinioning essential. Great growth potential. read more
| Magazine Advertising Sales - The Crest Magazine - Durban
The Crest Magazine, launched in 2006, is one of Durban's premier glossy lifestyle magazines. An exciting media sales opportunity for a self-driven individual based in Durban. read more
| Senior Research Account Manager - Cape Town
Senior research account manager required for leading research consultancy in Cape Town. read more
| Marketing Manager - Johannesburg
Marketing manager needed for a consumer magazine which is very retail-related. Strategise innovative marketing solutions and gain market-share. Retail-focused marketing is a huge advantage. read more
| Commercial and Marketing Director - Johannesburg
Commercial and marketing director. Responsibilities: the commercial and marketing functions within a company affiliated to the printing industry. Executive-level experience, purchasing knowledge, strong marketing skills. read more
| Accounts Clerk/Secretary/Receptionist - Ophirton
Well spoken mature person with secretarial background. Able to work with debtors and creditors journals. Must have a mininum of 2 years experience in accounting as well as MS Word and Excel. read more
| Production Assistant - Sundowner - Randburg
Production assistant required for below-the-line advertising agency. Must have experience in print and audio-visual media and have worked in advertising or PR and marketing field. read more
| Exhibition Stand Designer - Johannesburg
Fast-growing exhibition and display company, Scan Display, is looking for an interior designer for its Johannesburg office, to design displays and exhibition stands. read more
| Medium-weight Design Slave - Ferndale
Insomniac designer required. Ability to draw with real pencil. Likes apples. 3-5 years experience. Must think...sometimes. Imaginative not chemical designer. Real (no CorelDraw or PC) designers only. read more
| Production Manager - Exhibitions and Displays - Johannesburg
Fast-growing exhibition and display company, Scan Display, is looking for an experienced production manager to oversee its production facility. Previous experience in the exhibition industry is not necessary. read more
| Printer - Machine Minder - Johannesburg
Printer needed must have knowledge of ryoby 500NP also knowledge of ryobi 3200 would be an advantage. Must be of sober habits, honest and punctual and able to work without supervision. read more
| Online Sales Executive - Johannesburg
Grow company online market share. Manage advertising agency and client portfolios etc. read more
| Global Marketing Manager - Rosebank - Johannesburg
Global marketing manager required for exploding eBilling (software and services) company, Johannesburg, reporting to CEO. Responsibilities: global marketing strategy, CI, website, SEO, brochures, proposals, whitepapers, PR, articles and case studies. read more
| Mid-heavyweight Art Director/Copywriter - Northern Suburbs
Incredibly busy advertising agency is looking for a mid-heavyweight art director and copywriter team to join them in creating great ATL work for their most prestigious and demanding client. read more
| Financial Director - Johannesburg
Full financial management function within a local subsidiary of an international company associated with the printing industry. AA appointment. Qual CA, proven experience at director/board-level, international reporting experience. read more
| Operations Assistant - Johannesburg
Operations assistant needed for leading Johannesburg animation company, Masters & Savant. Your organisational abilities, hardworking nature and willingness to learn make this the job for you. read more
| Senior Art Director/Group Head - Cape Town
Senior art director/group head required urgently. Exceptional portie, loads of above-the-line experience, hungry for more. Able to manage studio and deal effectively with clients. read more
| Sales Manager - Digital Media - Lonehill
Endemol South Africa requires a digital media sales manager to sell digital media content. read more
| Receptionist/Girl Friday - Johannesburg
The applicant will need to answer phones and help with various tasks in our media department, placing of orders, dealing with suppliers eg. courier companies etc. read more
| Sales Consultant - Johannesburg
Our long established and successful, Johannesburg-based, publishing house is looking for a self-motivated person to handle client liaison serving both corporate and individual clients. read more
| Public Relations/Sponsorship/Event Co-ordinator - Stellenbosch
Position exists for dynamic, hardworking public relations, sponsorship and events co-ordinator. Good communication and computer skills. Able to work on own and look after small office. read more
| Web Developer - Randburg
Prosource is seeking a C# developer who has at least two years' commercial experience in web development. Responsibilities include complete web solution development and maintenance and enhancement of existing solutions. read more
| Account Director - Johannesburg
This position exists within a reputable PR agency for a young dynamic senior account manager/PR account director with at least 5–7 years working experience in a PR agency. read more
| Business Development Executive - Johannesburg
Studentwise, a national staffing services and promotions company, seeks a business development executive for its Johannesburg office. The position involves developing existing and new business as well as operational duties. read more
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| | Noticeboards | | | The Buddy Holly story[Other] A fundraising event for Reach for a Dream will be held this June, where all funds go to supporting children suffering from life-threatening illnesses. | | Round Table and Avril Elizabeth charity race day[Sponsorship] Round Table 71 Johannesburg north is hosting an exciting fund-raising inaugural race day on behalf of the Avril Elizabeth Home. | | More... Submit a Noticeboard | | |
| | Quotes | | | "In general, my children refused to eat anything that hadn't danced on TV." - Erma Bombeck | | "Imagination will often carry us to worlds that never were. But without it we go nowhere." - Carl Sagan | | "Books are the quietest and most constant of friends; they are the most accessible and wisest of counsellors, and the most patient of teachers." - Charles W. Eliot | | "Advertising isn't a science. It's persuasion. And persuasion is an art." - Bill Bernbach | | "The visual image is a kind of tripwire for the emotions." - Diane Ackerman | | More... Submit a Quote | | |
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Crystal Ball: Looking into the future
Launch Party! Lessons for new mags
BRAND Report: Rush for social gold
Gidon Novick: No smoke and mirrors
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