| | | No Comment |  It’s great to see that after a year’s struggle the new Marketing Association will finally be launched by chartered marketers on 5 March 2007 at Montecasino in Johannesburg. Chartered marketer, Enrico du Plessis, was somewhat a lone voice in the political wilderness of the bitter failure of the old Marketing Federation of South Africa, working tirelessly at largely his own cost to bring chartered marketers together in one industry body to represent the interests of marketers in the broader industry. He certainly gets our vote for tenacity and persistence with a huge dollop of passion for marketing! Things are on the up generally for marketers as the newly-formed Direct Marketing Association (which also rose from the ashes of the MFSA) bares its teeth over some of the horrendous practices being flouted out there in dubious direct marketing practices. DMA CEO Brian Mdluli says the DMA is representing the interests of both the industry and consumers to create an atmosphere in the current economic environment in which direct marketing can grow, lobbying against adverse legislation, but also partnering the Government on consumer protection so that the industry can flourish. We wish them well.
Enjoy! Louise Marsland, editor: editor@bizcommunity.com
| | Headlines | Does advertising pre-testing have merit?
Many benefits to custom publishing
Get it on at Design Indaba Expo
SA trailblazer for MIPDOC 2007
Bread cartel investigation fast tracked
State of marketing in SA
Global PR crisis team formed
702 wins regional BBC Africa Radio Awards
Quality journalism in the digital age
Cape launch of writers union
Delivering innovation through product outsourcing
Global retail buyers for Design Indaba Expo
AMASA announces 2007 Roger Garlick Award judges
DMA to create opt out register
Police attack FXI picket at SABC
Ifra extends Russian press partnership
Networking with royalty
Green light for Primedia to buy Kaya
Arrogant marketing from Voyager
What Google organises, wireless enables
SA agency wins international design medal
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| | 10th International Design Indaba | | | 21 to 23 February 2007 | |  |
| | | Get it on at Design Indaba Expo
A simple condom applicator, designed by a Cape Town product design consultancy and already selected for the permanent collection of the Museum of Modern Art (MOMA) in New York, is just one example of hundreds of innovative local designs to be showcased at the Design Indaba Expo this week.
Global retail buyers for Design Indaba Expo
At least 66 leading international retail buyers, from countries as diverse as the US, Sweden, Australia, Japan and France, will converge next week on the Design Indaba Expo in Cape Town, 23 - 25 February 2007. Over 112 retail buyers will attend in total, if 46 South African representatives of local brands are also included.
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Marketing | | Launch of monthly marketing breakfasts
Hosted by The Journal of Marketing, March 2007 sees the launch of a series of monthly breakfasts where industry experts will gather to debate and unpack the incumbent dangers and opportunities currently faced by the marketing industry at large. The early bird morning events will be facilitated by Media@SAfm presenter, Jeremy Maggs.
State of marketing in SA
The Brand Leadership Group, together with Markinor, recently presented the results of the State of Marketing Survey to an audience of marketers, academics and media at the Unisa Graduate School of Business. Allegedly the first of its kind in South Africa, this annual study of the key issues affecting marketers also provides a baseline view of the state of marketing in business.
Market space – to own or to rent?
[Nick Terry]If you are not taking market space ownership seriously and not investing for the long term with regard to carving out your market space, then you are renting and you could be turfed out when the market space landlords (read as other brand players that are seriously intent on working the space to their advantage) decide that your time is up.
Experiential campaign increases brand sales
 The multi-sensory overload has today’s advertising industry looking worse than a teenager’s bedroom. Research shows that one individual is exposed to an estimated 3500 messages daily, a great challenge to marketers who want their brands to stand out and be remembered. Guerrilla Marketing rode out on behalf of Vespa.
Arrogant marketing from Voyager
[Chris Moerdyk]Are they just being naive, or are the people who run the controversial Voyager programme at SAA just perpetuating the high level of arrogance for which the airline has become so notorious? One thing is for sure, its latest ploy is highly immoral and defies the very notion of business best practice.
Tourism boards not marketing wine enough
Fin24.com reports that “the huge oversupply of wine worldwide has turned into a nightmare and an ‘economic disaster’ for South Africa’s wine farmers” and many wine farms, especially in Stellenbosch, are now up for sale. According to Emile Joubert, a wine industry communications consultant, “one of the causes of the poor wine sales was tourism boards which did not market the wine industry as one of the cornerstones of the South African experience.” For more, click here.
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 Key Account Management
This advanced masterclass will show you how to manage big powerful customers profitably.
Presented by: Prof. Malcolm McDonald, the world's leading authority on Key Account Management and one of the top six marketing gurus in the world.
8 March 2007 - Sandton
Contact: SBS Conferences on 021 914 2888 or visit http://www.sbs.co.za/amm2007
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Advertising | | The retturn of the exhibittionist
 [Simone Puterman]New campaigns and promotions launched or aired recently include Ogilvy “returning” with the Audi TT, 94.7 Highveld Stereo and Emperors Palace getting a life, The Agency and Depth VFX reminding people to dial 10 for Telkom, Net#work BBDO chipping away at cricket for Lays, Primall Media keeping things cool with Bonaqua, and BBDO Cape Town helping Capitec Bank go from rags to riches.
Ireland/Davenport partners for Clio, Cannes juries
Ireland/Davenport founding partners Philip Ireland and John Davenport have each been appointed to the judging panels for two of the world’s most prestigious annual advertising awards. Ireland has been appointed to join the 2007 Cannes Lions Judging panel in the Film category, while Davenport will judge the Radio category at the this year’s Clio Awards to be held Miami next month.
Vodacom king of ad jungle
According to Millward Brown, Vodacom’s ‘Leeuloop’ commercial was the most liked advertisement in the upper LSM group during 2006. Other Vodacom adverts performing among the top 1% of adverts measured in 2006 were ‘Mo’s girlfriend’ and the latest ‘George’ campaign featuring George mixing his catchphrases.
Lowe Bull gives Metropolitan Asset Managers some African pride - Lowe Bull
 Lowe Bull Cape Town has given Metropolitan asset managers a dose of African pride with its latest print campaign, featuring high-flying South African pilot Asnath Mahapa. The campaign communicates the core message of "Together we can prosper".
Famous faces, favourite flour: a recipe for success - The Old Shanghai Firecracker Factory
 “Mara & Friends” is a newtelevision programme conceived by The Old Shanghai Firecracker Factory to bring Sasko Flour’s message of ‘better tasting baking’ to life. The combination food/chat show is hosted by Muvhango lead star Mara Louw, who invites her celebrity ‘friends’ into her subtly branded Sasko Flour kitchen to talk about food, themselves, and their work in general.
AMASA announces 2007 Roger Garlick Award judges - AMASA
The Advertising Media Association of South Africa (AMASA) has tasked leading industry experts to take on the role of judging the 2007 Roger Garlick Award. Judges will need to evaluate each entry on the following criteria: communication goals reached, media strategy, creative execution, integrated/harmonised effect and overall value for money economy.
FCB SA delivers SA’s most effective advertising - again - FCB South Africa
Once again, FCB South Africa has dominated the Millward Brown Top 20 Most Liked and Most Noted Lists, showing it delivers some of the most effective advertising in South Africa. During any given year, Millward Brown tracks the liking and noting performance of all television commercials flighted in South Africa.
Design Indaba partner with Wicked Pixels - Wicked Pixels
 Marketing and communications consultancy Interactive Africa (Resfest, Hip2B², Vodaworld, Madam & Eve) has selected Wicked Pixels as its design and animation partner for the 10th annual Design Indaba, South Africa’s premier international design event.
Need a new heart? Go to cheaphumanhearts4sale.com - Lowe Bull
 Did you know that 17.5 million people die of heart disease each year, compared to 1.2 million from road accidents? Or that heart disease kills six times more women than breast cancer? Lowe Bull has based a brave new campaign supported by Heart and Stroke Foundation, which aims to increase heart health awareness and strongly support the fight against heart disease.
Julian Watt to judge at Clios, Cannes
Not only will Net#work BBDO’s executive creative director Julian Watt be jetting to Miami in the US in May 2007 to judge at the Clios, a month later he will be judging the print work at Cannes in Frances. “Judging globally is good for perspective,” says Watt. “South Africa must grow its reputation as a small country that out punches its weight when it comes to creativity in advertising.”
Lesson learnt by FNB
IOL reports that according to Paul Harris, CEO of FirstRand, “‘the most important thing is that you have (to have) an objective… But if you’re not going to achieve that objective, then your campaign is flawed.’” Harris was speaking in relation to the aborted FNB anti-crime advertising campaign. For more, click here.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | New name, rich heritage
 Newly listed Exxaro, one of the largest South African-based mining resources companies formed from the merger of Kumba Resources and Eyesizwe Coal, has undergone a re-branding process aimed at embodying a new SA company that adds value to its people, the economy and SA as a whole. “Powering Possibility” is the brand promise it makes to its stakeholders.
Building your brand with corporate social responsibility
 The January/February 2007 issue of B®and magazine carries 20 extra pages focusing on corporate social responsibility (CSR) as a brand building tool, kicking off B®and’s regular new focus section, B®and Report.
Added Value launches in Russia - Added Value
Global marketing insight group Added Value is entering the Russian market with a joint venture agreement with Young&Rubicam Moscow. According to Keith Stevens, MD of Added Value South Africa, the Russian partnership will also benefit the South African offer.
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Design | | Going Dutch at Design Indaba
South African-Dutch design relations are flourishing and a matchmaking event that will coincide with Design Indaba 10 looks set to seal the deal. Peter Kersten, the former president of the Association of Dutch Designers (BNO), has co-ordinated the event to encourage collaboration and partnerships between South African and Dutch designers and design agencies.
SA agency wins international design medal
 Stellenbosch-based G:2 design’s Lourensford Honey Liqueur pack design has been chosen by a panel of 10 judges, out of 200 entries, to be a Gold Medal and overall Liqueur Category winner at the 2007 International Wine & Spirit Design Awards. These awards honour the best designs in the international alcoholic beverage industry.
New African image library
Online publisher RedInk Publishing’s new photo image library, www.redimages.co.za, contains high quality, royalty-free, stock images available from as little as R20.00 per download. Says co-owner Belinda Nelson, “Until now, South African image libraries – some with great pictures – cost the earth. We’re in this to provide low cost, quality pictures which are easy to download for the designer who’s creating a brochure, a website, an ad campaign – and needs a quick pic. We’re also in this to give local photographers a platform from which they can get sold. We pay a 40% commission to the photographer each time his/her pic is downloaded.”
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| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | A type buyer's primer for 2007 by Stephen Symons - Direct Distribution Services
Typography has never been healthier, says Stephen Symons: 2007 will no doubt have visual communicators from all disciplines ogling over a plethora of fonts on offer from individual typographers, boutique font foundries and type giants such as Linotype and Adobe.
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Direct Marketing | | DMA to create opt out register
The Direct Marketing Association of South Africa (DMASA) is in the process of launching a national “Opt Out Register” for consumers who want to remove their details from mailing lists used by marketers to promote goods and services. The DMA is hoping to have the register live on its website by March this year.
International speaker for direct marketing event
Arcadia Home Shopping, in conjuction with the South African Post Office, is hosting a direct marketing one-day seminar at the Table Bay Hotel, Cape Town, on 7 March 2007. The keynote speaker is Andy Owen, an international copywriter and keynote speaker at international direct marketing conferences, who will present on direct marketing aspects that pull sales and responses that boost your bottom line and increase profitability. Go to www.arcadia.co.za/andyowen for more details.
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| | Education and Training | |  |
| | | UCT course helps leaders steer strategies to success - UCT Graduate School of Business
 The UCT Graduate School of Business (GSB) is running a Strategic Leadership through Coaching course during March 2007 that is intended to help leaders make a success of key strategies and bring their visions to life.
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| | Eventing | |  |
| | | Cape Town Festival to rock Mother City
The mother city’s premier arts event – Cape Town Festival 2007 – is set for 3 - 24 March 2007 and more than 100 000 arts lovers are expected to attend. This three-week-long “cultural expression by the people of Cape Town” will have more than 140 shows to cater for the diverse audiences attracted to it.
Loudfire unveils experiential-eventing trends at J&B Met 2007 - Loudfire
 Designer entertaining company, Loudfire, chose the J&B Met 2007 as the locale for its annual client/supplier party. Known as the quintessential gathering place for the fabulously fashionable, the Met provided a superb backdrop for Loudfire to unveil the latest trends in experiential eventing.
Inaugural Speaker of the Year Award scheduled for April - Speakers Inc
Teaming up with Edith Venter, Speakers Inc has announced the inaugural Speaker of the Year Award, to be held at the Wanderers Club, Johannesburg on Thursday, 19 April 2007. Proceeds from the event will go to Free Me Foundation.
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Exhibitions | | EXSA elects new EXCO - EXSA
The Exhibition Association of Southern Africa (EXSA) announced its new executive committee and forums at the recent 27th EXSA Annual Meeting held at the Riverside Hotel.
Scan revs it up for MPH 07 - Scan Display
 Scan Display Solutions was the exhibition services contractor for the MPH '07 show, hosted at the Coca-Cola dome last weekend. More than 30 000 Gautengers flocked to the motor show to see a collection of the world’s most desirable performance cars.
Your Baby Show 2007 setting Guinness World Records - Your Baby Show
Your Baby Show 2007 will be hosting a world first at the Joburg exhibition, being held 17 - 20 May 2007 at The Coca-Cola Dome, Northgate – a Guinness World Record attempt for the largest gathering of pregnant women.
Success for second annual EXSA conference - EXSA
EXSA recently held its second annual conference at the Riverside Hotel in Vanderbijlpark, Gauteng and “the turn out this year was phenomenal," acording to EXSA GM Mandy O’Connor. "The 40% increase in delegate attendance compared with last year is reflective of our improvements,” she says.
Building a solid trade platform
This year’s Hardex, the marketing exhibition for South Africa’s hardware and allied products industry, will be held at Sandton Convention Centre, 15 - 17 September 2007. According to the organisers, Exhibitions for Africa, more than 70% of stands have been sold and upwards of 5000 visitors are expected. A new Garden and Outdoor Trade section is being added because of the cross-over between nurseries and garden centres with hardware stores and builders merchants.
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Magazines | | Many benefits to custom publishing
[Vivian Warby]The average reader of a magazine spends 25 minutes on its content. If you could get into this reader’s house, what would you tell them? This question could be posed to every single company as each company has this opportunity daily in the form of customer magazines, the first International Customer Publishing Seminar, which was held in Cape Town, heard last week.
R850m industry in conference spotlight
 Customer magazines encourage better retail relationships and more sales, writes Adele Shevel for the Sunday Times. The customer magazine industry – titles published for particular companies – is worth an estimated R850-million a year in this country and is growing.
Finweek maintains consistently strong circulation trend - Finweek
According to the latest ABC figures (October - December 2006), Finweek has once again posted strong year-on-year growth. Circulation was up 9% against the corresponding period last year, with paid circulation averaging 31 496 and total circulation 32 419 copies per week.
Saltwater GIRL celebrates core quality readership - Saltwater GIRL
 Saltwater GIRL magazine's latest ABC figures of 32 360 is a reflection of the self-imposed restriction on circulation implemented in August 2006, according to publisher John McCarthy. "It is how influential you are in the youth market that counts, not how big you are," he says.
Record ABC for Bakkie & Truck Action magazine - Action Publications
The latest ABC figures for Bakkie & Truck Action magazine show a year-on-year growth of some 48%.
Significant ABC growth for Action Publications - Action Publications
The quarterly Audit Bureau of Circulation figures released recently reflect a significant growth in the circulation of small specialist motoring magazine house Action Publications’ titles Cars in Action, Bakkie & Truck Action and Classic Car Africa.
SA's hottest babe search reaching climax - UCM
The search for SA’s hottest new babe has reached its final stage, with the selection of the FHM Homegrown Honeys Top 10. Lovers of beautiful women have until the end of February 2007 to choose the girl who will be the i>FHM Homegrown Honey 2007.
Encouraging people to take action
The Social Entrepreneur special issue, which was published for the launch of The Social Entrepreneur Awards that took place at the World Economic Forum in Cape Town in last year, may be the first magazine focusing on social entrepreneurs in the world, according to publisher Darryl Egnal of Creative Heart Artwork. “There are two magazines, one in the UK and one in Canada, that cover social enterprises, businesses that have a social edge, but none of these aim to promote individuals that start and run businesses with a focus on social action,” she says.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Police attack FXI picket at SABC
A picket organised by the Freedom of Expression (FXI)’s Communication Rights Campaign outside the SABC head office was attacked by police, resulting in one protestor requiring medical attention. The picket, held yesterday, Tuesday, 13 February 2007, was another in a series organised by the Campaign in order to pressurise the SABC to respond to a memorandum submitted to the broadcaster in November 2006 and to focus public attention on the need to transform the SABC into a true public broadcaster.
Ifra extends Russian press partnership
DARMSTADT, GERMANY: Ifra has extended its partnership with the Russian organisation Guild of Press Publishers (GIPP), the global association for newspaper and media publishing announced yesterday, Tuesday, 13 February 2007. One of the key elements is the IfraForum, to take place at the Publishing Expo in the Moscow World Trade Centre, 18 - 20 June 2007.
Green light for Primedia to buy Kaya
The Competition Tribunal gave Primedia the go ahead to acquire an 18.1% stake in Kaya FM yesterday, Monday, 12 February 2007, writes Business Report. This makes the media group “an even more attractive asset to its prospective private equity owners”, according to Business Day.
Addressing the state of the media
It is worrying that media freedom in South Africa has had a number of challenges in the past year, despite it being constitutionally guaranteed, as a free media has a critical role to play in acting as a watch dog. In the last year there were some very disturbing events, including the attempted gagging of the media, talk of pre-publication censorship in the Film and Publications Act (FPA) of 2005 and increasing criticism of media, says the Media Monitoring Project (MMP), which notes with concern an increase in court cases against media as a means of silencing critical journalism.
Increase in earnings for Kagiso
Kagiso Media released its interim results for the six months ending December 2006 yesterday, Tuesday 13 February 2007, reporting a 34.6% increase in headline earnings to R77.7 million (2005: R57.8 million) off a revenue leap of 33.4% to R369.7 million (2005: R277 million). A dividend of 31c per share was declared, giving the share a dividend yield of 43%.
Why monitor your media? - Newsclip Media Monitoring
You know where you have placed your ads and you have a good idea of where your solicited editorial has gone. But, what about your unsolicited exposure? Are you in a position to track and evaluate all this editorial - nationally or even locally?
Colin Bower has joined TopCo Media - Top Companies Publishing
Colin Bower has joined TopCo Media as the editor of its range of annual business-to-business publications.
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| | Mobile | |  |
| | | Motorola wins award at 3GSM
BARCELONA, SPAIN: Motorola’s Motofone F3 handset was recognised by the GSM Association as the “Best Ultra Low Cost Handset – 2007” at the Association’s annual awards ceremony at the 3GSM World Congress in Barcelona earlier this week.
Next generation mobile technologies at 3GSM World Congress
BARCELONA, SPAIN: LG Electronics unveiled its latest products and future technologies earlier this week at the 3GSM World Congress 2007, in Barcelona, Spain, 12 - 15 February 2007. A highlight was the launch of its second model in the premium “Black Label” series, the “Shine” phone, which is expected to arrive in South Africa during May this year.
Networking with royalty
[Harry Trisos]Candice is a vivacious 17 year-old girl who is completing Grade 12 this year. She lives in Welkom. I refer to her as royalty because for the past three years, Candice has sent an average of 1500 SMSes per month. Candice is an SMS Princess.
What Google organises, wireless enables
[Alan Knott-Craig Jnr]The ’90s stand out as the decade of e-commerce and the Internet revolution – for the West that is. America’s billion dollar dotcoms were hatched as entrepreneurs harnessed the wild potential of the World Wide Web. In a country like South Africa, where millions of people still have little or no access to basic services like electricity and running water, the revolution is still brewing.
Brandscape revs BP’s marketing - Brandscape
 South Africa’s petrol-heads and car buffs flocked to the Coca-Cola Dome in Johannesburg for MPH ’07, a glorious wallow in all things automotive from 8 - 11 February, hosted by celebrity motoring pundit Jeremy Clarkson of BBC Top Gear fame. BP commissioned Brandscape Proximity Marketing to build a promotional campaign around interactive cellphone content that would live with the public for some time after.
''No more lines'' - Wayin
 Drew Neisser, CEO of Renegade Marketing, recently released his top 10 alternative marketing trends of 2007, and number eight on his list was “No more lines”. Only a few weeks into 2007 and this ambitious prediction is already a viable reality for event organisers and brands that choose to adopt barcode SMS ticketing technology for their events.
Launch of Virgin’s multicommunications group
Towards the end of last week, Richard Brandson launched Virgin Media, the new UK company formed from the merger of Virgin Mobile and cable TV group NTL:Telewest, writes Business Report. The new “multicommunications” group will “bundle television, on-demand video, broadband and fixed-line and cellphone services in a series of price packages”. For more, click here
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| | | Quality journalism in the digital age
The multi-newspaper newsroom. Integrating print and digital work processes. User-generated content. Producing quality journalism with shrinking news budgets. These are just some of the issues to be discussed at the 14th World Editors Forum, to be held in Cape Town, South Africa, 3 - 6 June 2007.
ABC reports: further growth for the Mail & Guardian - Mail & Guardian
The Mail & Guardian’s ABC figure has grown to an average of 48 291 copies sold per week. “This is 5 188 copies more than our previous ABC period and 6 568 copies (15.7%) up on the same period of 2005,” reports the circulation manager of the Mail & Guardian, Dickon Jayes.
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Online Media | | SA news site embraces citizen journalism
The Mail & Guardian Online launched The News in Photos last week, a new service which leverages what new media pundits term Web 2.0 technologies. Allowing readers to submit their own photographs and comment and interact with each other, the website organises news photographs into galleries accessible via a multimedia interface.
New categories for SA Weblog Awards
The third annual South African Weblog Awards, which showcase the very best of South African independent web publishing in various categories, has three new categories this year: Best SA Music blog: best weblog about news of a musical nature, Best GLBT blog - best SA gay/lesbian/bisexual/transgendered blog and Best SA podcast: the best independently produced video or audio podcast in SA.
Fighting online crime
The number of South Africans turning towards online banking and online shopping is on the rise, according to bidorbuy.co.za. The online marketplace, which has experienced an increase of over 200% in the last year resulting in over R5 million revenue per month being generated from sales, is taking a proactive stand in combating online crime following a recent isolated case of alleged Internet fraud.
JD Internet Consulting – News bytes - JD Internet Consulting
JD Internet Consulting has gone from strength to strength over the last four years, and is already moving at full steam ahead in 2007.
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| | Out Of Home | |  |
| | | Graffiti launches minibus taxi advertising division - Graffiti
 Vehicle branding specialist Graffiti has recently launched Graffiti Transit Media, a taxi advertising division responsible for creating and implementing mobile taxi advertising campaigns. The unit is headed up by Greg Bruwer, previously national sales manager at GMR Transit Media.
ComutaNet launches the ‘Wild Child’ project at Joburg Zoo - ComutaNet
 Geared towards educating and exciting disadvantaged children about the natural environment, ComutaNet’s corporate social investment project ‘Wild Child’ was recently launched at, and in conjunction with, the Johannesburg Zoo.
Airport Media “Top Guns” meet the Top Gear team - Airport Media
 Airport queens Debbie Lea and Suzanne Roberts attended the MPH 07 launch evening at the Northgate Dome, hosted by BBC Prime and the Top Gear team of Jeremy Clarkson and Richard “The Hamster” Hammond, to raise funds at a charity gala dinner for the CHOC foundation.
New outdoor township advertising - Strawberry Worx Media
 Strawberry Worx Media, a 55% black-owned company, has released a new medium that caters specifically for the township environment - a three-dimensional advertising platform developed via a partnership between Strawberry Worx Media and Cell C.
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Printing | | Creda Communications announces new board - Creda Communications
Jacquie Golding-Duffy and Eugene Brandt are the new faces at the head of Creda Communications. Golding-Duffy assumes the role of chairperson of the board while Brandt is MD. The appointments enhance Creda’s BEE status and confirm it as a broad based black economic empowerment manufacturer and supplier.
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Production | | SA trailblazer for MIPDOC 2007
PARIS: One of the eight visionary documentary-makers chosen for second International Trailblazers, an initiative designed to recognise creativity and innovation in the documentary field by international documentary market MIPDOC, is South African Vincent Moloi, selected by Encounters.
Entries open for 2007 SAFTAs
Entries for the second annual South African Film and Television Awards (SAFTAs), organised by the National Film and Video Foundation (NFVF), are now open and will close on 30 April 2007. The Golden Horn Awards ceremony will be held on Friday 26 and Saturday 27 October.
Cape launch of writers union
Film, television, radio and theatre writers in the Western Cape, and those planning to enter the industry, will be celebrating the launch of trade union South African Script Writers’ Union (SASWU) at the Centre For The Book in Cape Town on Saturday, 17 February 2007 at 2pm.
Condor website gets a facelift - Condor Cape Town
 Condor's new media team has been hard at work giving the Condor website a facelift. The aim of the new site is to make it easier to navigate and to showcase work.
Bioscope shoots Beacon for FCB - Bioscope Films
 Director Jerome Pikwane recently completed a Beacon Chocolate commercial for FCB Johannesburg which tells the story of a chocolate-loving little boy who longingly gazes through a chocolatier’s window.
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| | | How to categorise RSS content
[Sally Falkow]Once you have established a strategy for your RSS feeds, you need to take a look at what content you might like to syndicate, starting by looking at the audiences you want to reach.
Global PR crisis team formed
The Worldcom Public Relations Group, one of the world’s largest networks of independently-owned PR counselling firms, recently announced the creation of a Global Rapid Response Team, which brings together senior PR professionals from around the world to help clients manage during crisis. In the EMEA region, the Worldcom Communication Crisis Team has experts located in London, Moscow, Warsaw, Düsseldorf, Johannesburg and Istanbul.
The importance of disaster management plans
[Marion Scher]On behalf of the South African media I would like to thank Renault SA for its generosity in boosting advertising revenue recently. For those of you who may not have noticed its full page ads, radio spots and television advertisements informing the public of its new improved service offerings, let me fill you in.
Record number of PRISA PRISM entries
The PRISM Awards closed on a record number of entries from consultancies around the country on 9 February 2007. According to PRISA PRCC chairperson Bridget von Holdt, an extension was granted due to the number of the requests.
RedCube Agency awarded Whirlpool PR account - RedCube Agency
Brand PR company RedCube Agency has been awarded the Whirlpool South Africa account.
Unplugged gets plugged into Oceana’s BEE communications - Unplugged
Black economic empowerment is a term with which every South African is familiar, but it’s also one that very few really understand – especially those who stand to benefit from the policy. Fishing and cold storage company Oceana turned to Unplugged, a Johannesburg-based production company, to help with the practicalities of implementing its EmpowerDEX “AA” rated empowerment plan.
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| | Radio | |  |
| | | 702 wins regional BBC Africa Radio Awards
Talk Radio 702 claimed the title of Radio Station of the Year in the southern Africa regional finals of the BBC Africa Radio Awards earlier this week. The station’s morning show host, John Robbie, won in the category Local On-Air Campaign of the Year.
Rogue operators degrade radio spectrum
Rogue wireless Internet service providers (ISPs) providing Internet access to consumers in contravention of the Telecommunications Act are putting extreme pressure on South Africa’s scarce radio spectrum. The Independent Communications Authority of SA (ICASA) has already warned illegal wireless ISPs that some contraventions of the Telecommunications Act are criminal offences and that it is establishing a “working relationship” with the South African Police Services (SAPS).
Facilitating interaction between station, listeners
Loyal listeners to 94.7 Highveld Stereo are being rewarded through the station’s recently launched Club VIP listener loyalty programme, which has also coincided with the launch of its mobile Internet platform. Both initiatives aim to better facilitate interaction between the station and listeners.
Second radio guide now available
The challenge in advertising fast moving consumable goods (FMCG) brands is to break through the clutter, maintain top-of-mind awareness and drive purchases. Region-specific advertising is also important to assist local retailers and suppliers. RadMark’s second edition of its quarterly Radio Guide is a practical resource for media planners and marketers when using radio advertising for this sector.
702 on BBC Africa Radio awards shortlist
Johannesburg-based Talk Radio 702 has been shortlisted as radio station of the year for the southern African regional finals of the first BBC Africa Radio Awards, which seek to honour excellence in radio broadcasting on the African continent. The talk radio station’s entry centred around its efforts to provide impartial news reporting, programming that reflects local interest and initiatives with a strong community focus.
Student wins radio show
 Ursula Cronjé, a 21 year old media studies student at the University of the Free State, is the winner of OFM’s recent win your own radio show competition, which was promoted in the OFM Greatest Hits Volume II CD released end of last year.
Lowest bidder shines with East Coast Radio and Suncoast Casino - East Coast Radio
 East Coast Radio and Suncoast Casino partnered up again for another successful competition. Bid Wars, a recent on-air SMS interactive competition, enabled one lucky bidder to walk away with a six-carat Tanzanite stone and a massive cash prize.
School of Rock comes to an end - Tuks FM
After a successful four weeks, the Tuks FM School of Rock has come to an end. The final round took place last week with finalists Hoërskool Centurion taking the crown for this year's title from rivals Hoërskool Zwartkop, Hoërskool Waterkloof and St Mary’s DSG.
New OFM programme manager
OFM, which is celebrating its 21st year of broadcasting, has appointed Shana Kilbee as its new programme manager, effective since February 2007. Kilbee has been music compiler at both OFM and 94.7 Highveld Stereo, as well as music manager at the latter. According to Lyndon Johnstone, OFM MD, Kilbee will bring a fresh approach and new ideas to the station’s programming format.
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| | Research | |  |
| | | Does advertising pre-testing have merit?
The World Advertising Research Centre (WARC) recently held an Advertising Pre-Testing conference in London, which posed the question of whether pre-testing is a redundant art in the digital age. Further to this, the conference focused on how pre-testing methodologies can still be relevant to creative communications and meet the demand for accountability.
Marketing guru to facilitate at SAMRA Conference - SAMRA
Nicola Kleyn, senior lecturer in marketing at the Gordon Institute of Business Science (GIBS) will act as a facilitator at this year’s SAMRA Conference. The conference will take place at Spier Wine Estate near Stellenbosch, 24 – 25 May 2007.
Global survey highlights lack of faith in leaders in an uncertain world - Markinor
The findings of a new global survey by Gallup International show a growing lack of confidence in leaders’ ability to improve the lives of citizens of the world – and that political leaders in particular are not wielding their power effectively. In South Africa, the study was carried out by Markinor, the local Gallup International Associate.
An assessment of government performance - Markinor
Nearly three out of every four (73%) South Africans are happy with President Thabo Mbeki’s performance and more than three out of five (62%) agreed that he could be trusted to do what was best for South Africa. However, a biannual Government Performance Barometer opinion poll conducted by Markinor at the end of 2006 also showed dissatisfaction with the state’s performance in all spheres of government.
South Africans have grim view of government’s handling of crime - Markinor
While the South African public has a relatively high level of trust in the activities of the Scorpions, when it comes to Government’s crime fighting efforts in general, a November 2006 public opinion survey shows a significant drop in confidence. This is the one of the findings of Markinor’s bi-annual Government Performance Barometer.
BBC World and Synovate launch global survey partnership - Synovate
 International market research firm Synovate has announced the details of its new global survey partnership with BBC World, the 24-hour international news and information channel.
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Retail | | Bread cartel investigation fast tracked
The alleged cartel behaviour of the bread divisions of Tiger Food Brands and Pioneer Foods may result in millions of rands in penalties to these food giants, writes Business Day. As it involves a basic foodstuff, the investigation into the case, “described by competition commissioner Shan Ramburuth as particularly distasteful because it involved targeting poor consumers,” has been fast-tracked by the Competition Commission.
Delivering innovation through product outsourcing
[Roman Cylkowski]Smart national FMCG companies are using outsourcing initiatives as part of their product development strategy to compete in new product categories, minimising their risk of failure while protecting their local brand interests and ensuring that consumers are able to purchase the latest products the world has to offer.
Music boosts retail experience
A recent survey by DMX Music and Vision On Research highlights the role of music in creating sales, retail brand loyalty and customer retention, particularly during key seasonal sales opportunities such as Valentine’s Day.
Free permaculture workshops for educators
Woolworths Trust EduPlant has launched its 2007 programme with a series of free, empowering workshops intended to help educators to create food-rich, sustainable environments at South African schools. All interested educators are encouraged to attend.
2007, the year of quality - Clover
 Quality ingredients produce quality results - this is the message behind the 2007 Clover Food Services campaign aimed at the food and hospitality industry. Well-respected South African chef Manfred Muellers will be working with Clover to communicate this.
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| | Sponsorship | |  |
| | | Fashion-conscious radio station
Metro FM is the only radio sponsor of the inaugural Audi Joburg Fashion Week, which will see the country’s leading designers showcase their autumn-winter ranges for the public and fashion press 14 – 17 February 2007. The station will broadcast in a state-of-the-art transparent marquee to be pitched on Nelson Mandela Square, Sandton, Johannesburg. Claire Mawisa will MC the finale on 16 February.
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| | TV | |  |
| | | SABC, musicians unite to fight HIV/Aids
[Issa Sikiti da Silva]There have been several calls from various quarters to the media to become, in one way or another, a consistent tool for nation building and socio-economic development. And now the SABC, despite its internal and external troubles, has heeded that call. Together with African Musicians United Against HIV/Aids (AMAHA), the public broadcaster has raised R280 000 for organisations supporting child-headed organisations affected by HIV/Aids.
New season of Emmy-nominated comedy
e.tv will begin broadcasting the seventh season of the Emmy-nominated comedy Whose Line Is It Anyway? on Wednesday, 21 February 2007, at 8pm. As usual, wacky host Drew Carey sets the scene, with contributions from the audience and four talented actors who wreak havoc as they instantly invent unrehearsed skits, games or songs, relying only on their quick wit and improvisational skills. Whose Line Is It Anyway? began as a radio programme in London in 1988 before co-creators Dan Patterson and Mark Leveson brought the show to TV.
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| | Galleries | | Catch A Fire premiere
 
| | More... | | |
| | Accounts | | | Two key Cape hotels join Manley Communications Stable - more info | | Triple account gain for Trinitas - more info | | Local and international account gains for HKLM - more info | | Varder Hulsbosch embarks on a six-month campaign for the JSE - more info | | Velocity Films forms BEE deal with Mamawood - more info | | More... Submit a New account | | |
| | People | | | TBWA Cape Town appoints new creative directors - more info | | The Refinery appoints Iwan Zwarts - more info | | StudioM DBC appoints Estelle Roe as general manager - more info | | Megan Keene has been appointed Regional Manager Gauteng - Johncom Agency Sales. | | More... Submit a Person | | |
| | Events to diarise | Microsoft PowerPoint basics options in training (pty) ltd - Johannesburg, 20 February
Gain some valuable tips on what to do and what not to do to make your presentation effective and come alive. | | | Microsoft Publisher Connie & Machete Consultants - Roodepoort, 22 February
Learn to create professional-looking publications for print, web or e-mail distribution with Microsoft Publisher. | | | Sussed email marketing Sussed - Johannesburg, 22 February / Durban, 27 February
An introduction to email marketing as a marketing communications and customer relations tool. | | | Workshop for filmmakers The Writing Studio - Bloemfontein, 23 February
A weekend workshop for independent filmmakers exploring the craft of making a short film and the art of being a film director. | | | Six-month DTP Cross Media Training Centre - Cape Town - Montague Gardens - Cape Town, 26 February
Learn DTP from the repro and printing perspective with this six-month course. | | | Value-based selling Sales Dynamics - Sandton, 27 February
Professional selling course on how to sell using value rather than price. | | | Copywriting AAA School of Advertising - Gauteng, 5 March
Subjects covered in obtaining this certificate in copywriting are accompanied by practical exercises requiring creative applications of the written word. | | | One-week intensive filmmaking course The Excellent Film School - Johannesburg, 5 March
A week of fun, excitement and learning in making a short film project, which will be entered into a number of international student film festivals. | | | ''Phofilmusigner'' Apple IMC - Johannesburg, 7 March / Cape Town, 8 March
Apple IMC Southern Africa has announced its “Phofilmusigner” event series, made up of pro-sumer seminars and workshops which are designed to show creative professionals and consumers how to make the most of their abilities by incorporating video, audio and photography workflow. | | | 2010 positive PR PRISA - Randburg, 7 March
This workshop shows you how to leverage national pride as a strategic communication tool. | | |
| | Upcoming events | Meet Mavis Cheek The Write Co - Sandton, 19 February Writing creatively for corporate publications Institute for the Advancement of Journalism - Johannesburg, 19 February Event planning and project management Tshwane University of Technology - Pretoria, 19 February Management and marketing for the music industry Wits Plus - Johannesburg, 19 February Cold calling made easy Dale Carnegie Training - Johhanesburg, 20 February RMF International Convenience Conference 2007 RMF - Johannesburg, 20 February World-class professional selling skills AchieveGlobal SA - Boundary Road, Newlands, 20 February The Disney keys to excellence program Gold Fields Business and Leadership Academy - Johannesburg, 20 February Introduction to e-marketing IMM Graduate School of Marketing - Johannesburg, 20 February Getting new customers and keeping them forever Business Skills - Durban, 20 February | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Event Co-ordinator - Paulshof
Event co-ordinator required with 3-5 years experience. Good communicator, both verbal and written, with outgoing personality. Attention to detail a must. Salary neg. read more
| Sales and Client Support Consultant - Randburg
Prosort, a leading provider of laser printing, mail fulfilment and address data bureau services is looking for a sales and client support consultant with a solutions-oriented mind-set. read more
| Direct Marketing Manager - Randburg
Excellent opportunity to start up new division to handle the marketing of various projects for three different companies operating in the software development, web portal and service bureau industry. read more
| Junior Copywriter - Cape Town City
Are you articulate, strategic, conceptual, visual?
Do you like long copy? Mail me and put in a good word for yourself. read more
| Sales Executive - Johannesburg
Exciting opportunity in IT/internet sales for the right candidate. read more
| Client Service Account Manager - Bryanston
Rapidly expanding new TTL agency urgently needs an account manager. Are you ambitious, passionate about the work you do and want to work with like-minded individuals? read more
| Account Manager - Cape Town
New fresh account managers needed for Cape Town's leading advertising agencies. read more
| Brand Development Manager - Cape Town
Great brand management position in exciting company, to manage two key brands in the hospitality/restaurant industry. read more
| Freelance Media Release Copywriter - Cape Town
Mediaweb, SA's largest subscribed database of journalists, requires an experienced freelance copywriter to scribe media releases for distribution. Five years' journalism/PR agency experience essential. CVs and writing examples please. read more
| Marketing/Category and Senior Brand Managers - Johannesburg North
Three vacancies exist within our leading cosmetics, personal/hair care clients. Requirements essential to application: previous marketing/advertising experience in above mentioned industries, B.Comm/relevant marketing degree, proven managerial experience. read more
| Executive Assistant/Receptionist - West Rand
We are looking for a dynamic candidate that is highly organised, pays attention to detail and will be an excellent ambassador for our company. The "face" of our West Rand office. read more
| Junior/Middle-weight Art Director - Northern Suburbs
Young, talented copywriter is searching for an equally talented art director to partner him at an established TTL ad agency in creating award-winning work for a variety of clients. read more
| Traffic/Print Production Controller - Bryanston
Production/Traffic controller required to work closely with an in-house creative team, suppliers and clients to ensure the smooth running and professional delivery of design projects from start to finish. read more
| Retail Designer/DTP - East Rand
Junior to middle-weight designer/DTP person required to work on a very busy retail account. Someone who can take jobs through from brief to repro in super-quick time. read more
| System Engineer - Cape Town
Ambitious team player required as system engineer. You are required to run the computer network, support Microsoft operating systems, configuration of the users profiles, and network maintenance, computer support to marketing staff. read more
| Sales Representatives - Cape Town
Looking for professional, passionate, energetic and motivated sales people with proven sales experience and the ability to meet targets by selling face-to-face marketing tools while building lasting relationships. read more
| Rewriters/Sub-editors - Cape Town
Move! magazine has vacancies for two rewriter/sub-editors in its Cape Town office. If you have a passion for telling real stories, please apply. read more
| News Editor - Cape Town
Move! has a vacancy for a news editor in its Cape Town office. The successful applicant will be enthusiastic about media and news, and understand the magazine's target market. read more
| Web Content Populator/Editor - Junior - Rivonia, Sandton
Help companies source web content; capture website content; train clients to work with content. read more
| Accounts Executive - Sandton
Accounts executive superstar wanted! Are you good with accounts and even better with people? Then this is for you! read more
| Accounts Executive - Bryanston
Agency requires a self-motivated accounts executive. Minimum two years experience managing through-the-line advertising, organised and detail-orientated, excellent communication and writing skills. read more
| Traffic Co-ordinator - Johannesburg
Five month contract - start February. Develop traffic systems; take briefs from sales and promotions; chase approvals; collate material for copy and online; ensure deadlines are met. read more
| Copy Editor - Rivonia
A dynamic online newsroom needs an uncompromising copy editor, able to work under pressure to ensure that only top-quality copy gets posted on our websites. read more
| Operations Manager - Call Centre - Johannesburg - Cresta
Proven operations manager, strong organisational abilities and a hands-on approach to work in high pressure deadline-driven environment. Tertiary education and own transport essential. No call centre experience required. read more
| Editor - Johannesburg
Business writer required. If you need to fast-track your career and make the transition from writer to editor of a glossy magazine we can help. Please view our advert. read more
| Account Manager - Cape Town
Account manager with big brand experience e.g. SAB, Unilever, Coca-Cola. It is crucial that this person has done ATL and has strong project management experience. read more
| Knowledge Manager - Stellenbosch
The academy would like to appoint an individual with a strong academic knowledge management/media centre management background, who is able to provide knowledge management services to staff and students. read more
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| | Quotes | | | "Design is in everything we make, but it’s also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy." - Erik Adigard | | "A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools." - Douglas Adams | | "Design is a plan for arranging elements in such a way as best to accomplish a particular purpose." - Charles Eames | | "If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." - Red Adair | | "A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." - Scott Talgo | | "It's not what you look at that matters, it's what you see." - Henry David Thoreau | | More... Submit a Quote | | |
Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
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Leaders in focused media
Off The Wall offer displays at airports, railway stations, golf course branding and university advertising opportunities. For a wide range of focused media, contact Off The Wall.
The following companies have opened press offices on Bizcommunity.com!
Globecreative Advertising & Design is based in Hope Street, Cape Town, around the corner from Parliament. It pulls together a diverse team of creatives, client service professionals and financial experts with wealth of experience, talent and technical capabilities.
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ComutaNet currently reaches in excess of 17 million economically active South African commuters. Through ComutaNet's wide variety of media options, this vast market can be reached in a very up front and personal manner. So why not submit a brief on the site or call us to provide your brand with the best possibly solution.
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Striata is passionate about reducing the challenges and costs associated with traditional communication. We understand the power of electronic communication, from marketing messages to the delivery of confidential documents securely by email.
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