| | | No Comment |  One of South Africa’s most impressive showcases, Design Indaba, is turning 10 years old this year and promises to deliver one of the most exciting and innovative events to date. Unparalleled in the broader creative industries for the sheer volume of creative ideas and innovation on show at the concurrent expo and the number of global thought leaders at the podium at the conference and specialist indabas - it is a must on any idea person’s calendar. And it is not just about design trends, but about those trends that influence all aspects of our lives, from the focus on individuals to our homes, work spaces, how we will live in the future. It is a place to be inspired, across all aspects of work, home, play, spirit. It’s certainly my annual creative fix! The three days of the main indaba, the expo (which is open to the public over the weekend, 24 - 25 February 2007) and the specialist indabas in architecture, jewellery and lifestyle/fashion run alongside the main indaba on 21 - 23 February, which attracts top international and local speakers. Highlights are: architect Cameron Sinclair, named as “one of the seven people changing the world for better” by Fortune on ‘Design like you give a Damn!’; the ever-effervescent trend forecaster Li Edelkoort who is always inspirational; unconventional designer Ruudt Peters; and some of the world's top creatives at the main indaba, such as photographer David LaChapelle, artist and musician Brian Eno, and Daljit Singh, creative director and founder of Digit, one of the leading UK interactive design companies. Go to www.designindaba.com for more.
Enjoy! Louise Marsland, editor: editor@bizcommunity.com
| | Headlines | Marketing Association of SA officially launches
Keeping new customers forever
One Show juries released
Separating the cubs from the Lions
Google changes search algorithm
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Marketing | | Marketing Association of SA officially launches
After eight months of planning, the Interim Board of the recently formed Marketing Association of South Africa (MASA) will hold its inaugural general meeting in Johannesburg early in March 2007 to report back to the industry and solicit support for a new permanent board.
A marketing plan helps
[Marc Ashton]Ten thousand rand it would seem to be is the figure that newly launched small businesses decide is THE number. What is interesting, though, is when you turn around and ask them to define what "marketing" they are going to do with this R10 000, they will turn to you and say: "R1000 for business cards and the rest for some brochures or a website..." Right... and where does the "marketing" aspect come in?!
Asia, the new global powerhouse
 [Naseem Javed]Suddenly, there is a new global tidal wave of change all over the Asian region. Unseen by the masses but clearly visible to global circumnavigators, a new storm is building. Wiser and well-seasoned, like homing pigeons, immigrants are returning to their homelands...soon to cut a clear path.
Sharp increase in piracy worldwide
CALGARY, CANADA: During 2006, the International Chamber of Commerce's BASCAP Intelligence Reports monitored 1647 global incidents of intellectual property theft focusing exclusively on copyright and trademark infringement. A total value of US$1.9 billion was measured for seizures and losses from sources located in 92 countries. This represents an 11.4% increase in activity and a 21.2% increase in the total value of seizures and losses over the same period in 2005.
Patterson proposes transfer fees for interns
 [Gordon Patterson]Over the past few years a great deal of effort has gone into the training of young people to fuel the growth and transformation of our business, but at best, this effort has returned marginal improvement. One possible solution for consideration is based on the UK soccer model, where teams pay transfer fees for talented players.
SA branded taxis at World Economic Forum
Two branded South African taxis recently made the long journey from London to Davos, Switzerland - mainly in the snow - for the annual summit of the World Economic Forum. The taxis are part of a 64-strong branded fleet on the streets of London. The four most recent SA taxis are jointly branded with South Africa: Alive with Possibility and Citigroup, the world's largest bank. The taxis cruised the streets of Davos on Friday and Saturday, the busiest days of the summit.
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 World Class Strategic Marketing & Competitive Marketing Strategies
Provides the motivation, tools and techniques you need to move the game forward profitably in increasingly competitive markets
7 March 2007 - Sandton
Presented by: Prof. Malcolm McDonald, Europe's number one marketing strategist and one of the top six marketing gurus in the world.
Contact: SBS Conferences on 021 914 2888 or visit http://www.sbs.co.za/amm2007
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Advertising | | Amateur ads given impetus by Superbowl
[Chris Moerdyk]The world’s most expensive event in advertising terms, Sunday night’s Superbowl football final in the US, has given impetus to a growing trend for major brands to abandon carefully crafted commercial extravaganzas to make way for amateur ads shot by consumers. It’s nothing particularly new worldwide or even here in South Africa.
One Show juries released
NEW YORK: The One Club, a US non-profit organisation for recognition and promotion of excellence in advertising, recently released the judging panels for The One Show, One Show Design and One Show Interactive, the three annual awards programmes that make up the One Show Festival which recognise the year's best creative advertising. Nathan Reddy of Grid and Adam Whitehouse of Stonewall+ are the two South African jury members.
Separating the cubs from the Lions
So you think you're a hot creative? It's time for the litmus test. Entries to the 54th International Advertising Festival - Cannes Lions officially opened last week, so it's time to get those winning entries in.
ACA academy expands course offerings
As a consequence of the Africa Academy for Communications (AAC) reviewing its 2007 courses in order to make them shorter, sharper and more interactive, the academy will now be offering breakfasts, seminars and workshops featuring experts from the advertising and marketing industries.
Net#work to drive AA
Net#work BBDO has added the Automobile Association SA (AASA) account, valued at R24 million, to its portfolio of household name clients, continuing its 100% pitch success record over the past three years. Other contenders in the race included FCB, Grey Worldwide SA and Mr. Carraway.
Putting logo design theory into practice
Second-year creative students at the AAA School of Advertising, Johannesburg Campus recently undertook a live client campaign with a difference: to design a new logo and masthead for business publication PMR.africa.
Creative pitch process ethics
[Chris Moerdyk]One of the most constantly vexing issues to bedevil South Africa's advertising industry is the creative pitch process. The problem is not only the amount of time, effort and money spent by an agency preparing ideas and strategies for these pitches, but also the ethics of advertisers getting all sorts of new ideas from the process.
New network award for Cannes
A new award for agency networks will be introduced this year, the organisers of the Cannes Lions International Advertising Festival announced yesterday, Tuesday, 30 January 2007. Network of the Year will honour the most awarded network worldwide by assessing its agencies' success across all categories entered at Cannes.
AMASA Joburg to review 2006 Media Lions
The Cannes Advertising Festival, generally regarded as the most prestigious international advertising event of the year, is the topic of discussion for the upcoming Advertising Media Association of South Africa (AMASA) meeting in Johannesburg in February 2007.
Bill Gates uses SA ad in keynote address
 Microsoft chairman Bill Gates recently made use of one of the four HTC commercials - produced and animated by local animation and visual effects specialist company Depth VFX - for his keynote address at the 2007 International Consumer Electronics Show (CES) held in Las Vegas, Nevada.
Ogilvy CT wins Cadbury pitch
Ogilvy Cape Town has won five Cadbury brands - Stimorol, Dentyne, Halls, Endearments and Chappies - in a competitive pitch against agencies that included Grey and Publicis, the agency announced yesterday, Monday, 29 January 2007.
Don't miss any dates with the Imagination Congregation - Goldswain Global Advertising
 In order to showcase its talent, each month a creative from Goldswain Global Advertising will be designing a calendar to juice up one's computer desktop.
New Plascon Colour Visualiser version keeps competitors in the hunt - Mortimer Harvey
 Newly released by Mortimer Harvey, The Plascon Colour Visualiser version 4 builds on the success of the previous versions, while adding even more innovations such as the ability to upload images and extract matches to Plascon's new Inspired Colour system from such images.
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 | GREY IS THE NEW BLACK. OR IS IT?
VISI is hosting two seminars with the trends forecaster Li Edelkoort who will focus on future concepts, colours, materials and strategies for fashion, design and interiors.
DATES Johannesburg 16 February/Cape Town 19 February
COST R650
BOOKINGS Ruald Rheeder 021 417 5151, rrheeder@newmediapub.co.za |
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| | Africa | |  |
| | | Ad network expands into Botswana
Since July 2006, Saatchi & Saatchi has rapidly grown its reach across the African continent, with the addition of offices in Reunion, Madagascar, Mayotte and now, this month, Botswana to its Africa Network. The network includes 13 agencies situated in sub-Saharan Africa with key hubs in Nigeria, Kenya and SA.
Saatchi wins four awards in Nigeria
Saatchi & Saatchi Africa scooped the top four awards at the Nigerian National Institute of Marketing Awards held in Lagos this week, walking away with Advert of the Year 2006 for Guinness FES (Stout Category), Sales Promotion of the Year for Guinness FES (Stout Category), Advert of the Year 2006 for Malta Guinness (Malt drinks category), and Brand of the year 2006 (For all brands in Nigeria) - Malta Guinness.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Mike's Kitchen leading fearlessly - The Fearless Executive
Mike's Kitchen has pulled in leading internal brand integration agency, The Fearless Executive, to assist it with developing the restaurant chain brand.
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Design | | dti support for Design Indaba
Nineteen creative companies, mainly BEE and women-owned, will show their design products and services at this year's Design Indaba Expo in Cape Town, thanks to nearly R700 000 funding from the Department of Trade and Industry (the dti). The dti will, in addition, bring 15 international retail buyers to the expo, as part of an ongoing programme to boost exports of local designs.
The inside scoop on SA's design talent
The Design Indaba Expo Emerging Creatives Programme aims to not only to identify students and emerging creatives who show great design potential, but also to provide them with a public platform for their work to be showcased at the Design Indaba Expo, taking place 23 - 25 February 2007 at the Cape Town International Convention Centre.
Kick start your 2007 budget with great RF specials - Great Stock!
 Great Stock! Photo Library continues to celebrate the start of the New Year by offering 20% - 50% discounts during February 2007.
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And stand a chance to win a 3-day ticket to the Design Indaba Conference valued at R3 995
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| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | Wikipedia founder coming to SA
Wikipedia founder Jimmy Wales and Internet law expert Lawrence Lessig, a founder of Creative Commons, will speak at Africa's first Digital Freedom Expo to be held at the University of the Western Cape (UWC) in April 2007. The expo aims to promote the use of free software and free or open content, including showcasing the business opportunities created by free operating systems, applications and tools.
Cambrient, Enterprise IG partner on digital marketing - Cambrient
Cambrient, one of South Africa's foremost integrated digital marketing specialists, has partnered with leading brand consultancy Enterprise IG in a joint venture that will offer Enterprise IG's clients complete digital branding products and services.
Vista finally available
According to Microsoft, the most significant product launch in its history culminated in the general availability of the Windows Vista operating system and Microsoft Office 2007 on Tuesday, 30 January 2007. These two flagship products are now available in South Africa and more than 70 countries worldwide, in 18 languages (with 99 languages anticipated by the end of the year), and at more than 39 000 retail stores and online.
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| | Education and Training | |  |
| | | Managers take the business school home with new UCT support facility - UCT Graduate School of Business
 The UCT Graduate School of Business (GSB) is launching a new initiative that will see managers on one of its premier executive programmes obtain what it claims is some of the most advanced learning support offered by a South African business school yet.
Course for upping your Internet skills
Long-distance education provider Intec College is now offering an e-Citizen course covering Internet navigation and operation, from training on social media (blogging and podcasting) to banking and submitting tax returns online, reports IOLjobs. For more, click here.
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| | Eventing | |  |
| | | Launch of Best in Business Tourism Marketing Awards
The inaugural Best in Business Tourism Marketing Awards programme, organised by South African Tourism and Thebe Exhibitions & Events, will take place on 27 February 2007 to coincide with business tourism expo Meetings Africa. These annual awards will acknowledge and reward outstanding achievement, excellence and creativity in marketing business tourism - incorporating meetings, events, exhibitions and incentive travel.
LiquidChefs announces new 'Evolution Bars' - LiquidChefs
 After eight months of research and development, premium bar service LiquidChefs recently unveiled it new creation - the Evolution Bar, a stylish and adaptable fourth generation bar concept.
Kolok awards incentive trip contract to Stephanie Moss Solutions - Stephanie Moss Solutions
 Following the tremendous success of its 2006 client incentive trip to Phuket, Thailand, Kolok SA, the South African distributor of printer supplies, computer consumables and data media supplies, has once again awarded the contract for its 2007 trip to Stephanie Moss Solutions.
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Exhibitions | | Dates for Securex Joburg
Securex, the comprehensive business-to business platform which showcases security, safety, fire and protection solutions available in South Africa, will run 20 - 22 June 2007 at the Sandton Convention Centre in Johannesburg. Organised by Exhibitions for Africa, the expo is aimed at buyers from the agriculture, construction, defence, public sector, hospitality, and mining industry sectors.
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Magazines | | Young upstart title to challenge convention
 Beat Comics, a division of Media24 Family Magazines, is launching Mshana magazine this month, aimed at guiding 16 – 24 year old black urban youth “through the maze of fake bling and quasi role models”. The initial printrun of this entertainment and inspirational title will be 60 000.
Kaya FM to launch Afropolitan mag
Johannesburg's Kaya FM is launching a quarterly magazine, published by the Results Media Group, which is intended to reflect everything that is urban South Africa and is aimed at the intelligent, sophisticated, adventurous and fun-loving city dweller.
Glynis O'Hara new Femina editor
BREAKING NEWS: Glynis O'Hara, currently editorial director of Media24 Africa, has been appointed as editor of Femina, following the resignation of Robynne Kahn earlier this month. The announcement was made today, Tuesday, 30 January 2007, by Media24, which acquired the title from Associated Magazines in November 2006.
The Shanduka Finweek Student Essay Challenge 2007 - Finweek
 The Shanduka Finweek Student Essay Challenge invites all South African undergraduate students and Grade 12 learners to formulate their views on a matter of critical importance to our social economy. The aim of the competition is to provide undiscovered writers and thinkers with a valuable showcase for their talent.
Design mag dedicated to women in business
A quarterly magazine launched by Results Media in 2005, the latest and fifth edition - Women in Design in Business - focuses on the South African women who are in the frontline of making our country not just cutting-edge beautiful, but funky and functional as well - in architecture, sales strategies, branding, Internet interfacing and more. The title is available at CNA, Exclusive Books and other book shops and news agents countrywide.
Second golfing guide now available
Results Media's Gary Player Golfers' Guide Volume 2, which contains Player's descriptions of and tips for playing 35 more of South Africa's finest courses, including three major international golf courses, is now available as selected news agents and bookshops countrywide. A portion of the sale proceeds on this volume will go to the Gary Player Foundation, which funds education for disadvantaged children.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Internet impacts on print media health
[Issa Sikiti da Silva]With the spectacular advances of digital technology shaking the world, the general impression is that the three-century reign of newspapers and magazines is on the decline, further fuelling a debate on the future of print media, an industry that has taken too long to adjust to the new trends of the information age.
FXI welcomes Zim court ruling on Trevor Ncube
The Freedom of Expression Institute (FXI) has welcomed last week's ruling by Zimbabwe's High Court that the Zimbabwean government's termination of the citizenship of publisher Trevor Ncube was "unlawful" and "null and void". Ncube is the owner of the South African Mail & Guardian, as well as of two Zimbabwean newspapers: the Zimbabwean Independent and The Standard.
Perlman resigns from SABC
BREAKING NEWS: Business Day reports that John Perlman, veteran SABC news anchor, has quit "hard on the heels of the news that his co-anchor on SAfm's Morning Live, Nikiwe Bikitsha, is also leaving" and in connection with last year's commentator blacklisting scandal, according to SABC sources.
New image, new horizons for MSA - Monitoring South Africa
Following a year of record growth in 2006, Monitoring South Africa has started the new year with an image overhaul and some far-reaching strategies to increase both the scope and depth of its operations.
Donald Paul appointed editor of new MT magazine - Top Companies Publishing
Hot on the heels of signing the deal with London's Haymarket Publishing Group to publish the South African edition of Management Today, Topco Media in Cape Town has appointed Donald Paul as the editor for MT.
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Mobile | | Cellphones as learning devices
Over the past 18 months, researchers at the CSIR's Meraka Institute have been working on project MobilED, investigating the positive use of mobile technologies and services for formal and informal learning. This comes amid debates on whether or not to allow the use of cellphones in schools.
Governance and regulation key to SMS marketing success
Africa's mobile market continues to grow and with it a host of revenue-generating opportunities - in November 2006, the BBC reported that Africa is recording an estimated 50 000 new users every day. However, the experience of South African Tourism shows that appropriate governance and regulation will be key to the future success of the use of SMS as a marketing medium in Africa.
Clickatell delivers breaking news to European Commission - Clickatell
The European Commission's Joint Research Centre has selected mobile messaging operator Clickatell to run its European Media Monitoring (EMM) SMS alert service. The real-time service informs commission spokespersons and nominated EC VIPs of important breaking news detected by the EMM.
MXit reaches the 3 million mark - MXit
In less than two years since its official launch in May 2005, popular instant messaging service MXit has reached the 3 million mark in its registered user base. The service is currently one of the largest generators of GPRS traffic in South Africa.
Castle goes mobile at the cricket - Brandscape
 As South Africa clawed its way to a resounding victory against India on the grounds of Newlands and Kingsmead over the festive season, beer brand Castle experimented with a Hypertag cellphone interaction system from Brandscape in order to reinforce its association with cricket.
Naspers acquires 30% share in MXit - MXit
Naspers recently announced the acquisition of a 30% stake in popular instant-messaging service MXit Lifestyle for an undisclosed amount. MXit, which currently has about three million users, is an instant-messaging service for mobile phones that allows users to send and receive text messages using a mobile phone at a fraction of the cost of an SMS.
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| | Newspapers | |  |
| | | Google founders believe in newspapers
Larry Page and Sergey Brin, founders of Google, are of the opinion that newspapers will still remain a viable medium for some time to come, according to Editors Weblog.
New Ifra service for Indian newspaper industry
GERMANY/INDIA: Ifra India and the Research Institute for Newspaper Development (RIND) recently joined forces to launch the Ifra-RIND Material Testing & Research Centre. The facility, located on RIND premises in Taramani, Chennai, is the first of its kind and offers testing of newspaper printing materials and research services.
Top speakers for World Newspaper Congress
PARIS: Chief executives from some of the world's leading newspaper and media companies will share their ideas and strategies for the future of newspapers at the 60th World Newspaper Congress, 14th World Editors Forum and Info Services Expo 2007, the global meetings of the world's press to be held in Cape Town, South Africa, 3 - 6 June.
Free guide profiles readers of Afrikaans dailies
Ads24 has just published Prime Numbers, a free 100-page guide to Afrikaans daily newspapers aimed at advertisers and media planners. The complimentary booklet gives not only the typical profile of the readers of South Africa's most established Afrikaans dailies - Beeld, Die Burger and Volksblad - but an in-depth, sector-by-sector look at their purchasing habits.
As jy dit nie in Rapport lees nie, het dit nie gebeur nie... - Rapport
 Rapport is once again the official co-sponsor of the Vodacom Super 14 rugby competition that will kick off on Friday, 2 February 2007. The sponsorship is for the South African leg of the competition and includes prime exposure at all matches that will be played in South Africa.
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Online Media | | Google changes search algorithm
[Sally Falkow]Every so often those brainy PhDs at Google come up with a new method of indexing and ranking websites. Last week they made a change that is aimed at what is known as "Google Bombing".
YouTube to reward creativity monetarily?
Editors Weblog reports that Chad Hurley, founder of YouTube, is developing a way to share ad revenue with only those users who own full copyright of the videos they upload.
bidorbuy buys 22% of Jump Shopping
bidorbuy.com Inc, a Delaware Company and the parent of bidorbuy, one of Africa's largest online marketplaces, has bought a 22% stake in Jump Internet Technologies, the company which operates Jump Shopping, the South African online shopping comparison web site. While financial details of the transaction have not been disclosed, bidorbuy has an option to acquire a majority stake of Jump Shopping in the future.
Alexa, Compete and Quantcast - Quirk eMarketing
[Craig Raw]Ever since creating the SearchStatus add-on for Firefox, I've spent a good deal of time thinking about measurement online. Marketing on the web is all about measurement. It is the holy grail that completes the ROI circle and lets you know if your ad, so expensively placed on that media site, is actually doing anything, as opposed to the billboard that gives you the warm fuzzies when you drive past in the morning.
Cannes Cyber Lions entry system opens 1 February 2007 - Habari Media
The Cannes Lions Festival in Cannes, France, showcases the world's best advertisements in film, press, outdoor, radio, interactive, direct marketing and sales promotion, and Adrian Hewlett, MD of Habari Media, is encouraging South African design agencies to enter their online creative executions into the Cyber Lion category.
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| | Out Of Home | |  |
| | | Helping make a "Merry Little Christmas" - Primedia Face 2 Face
 Every year Primedia Face 2 Face takes some of the pressure off non-profit organisation Carryou Ministry and gives the orphans a day filled with snacks, food, toys and lots of love. Christmas 2006 was yet another fun-filled experience.
Primedia Outdoor CEO resigns
After nine years, Primedia Outdoor CEO Pete Piccione will be leaving the company to pursue personal interests and opportunities, the company announced recently. S'khumbuzo Nkosi, appointed MD in July 2006, will continue to "steer the ship well into the future", according to Steve Ratlou, executive chairman, Primedia Out of Home Division.
Final call for entry for Street Pole Ads Awards
Creatives are reminded to submit their entries into the 2006/2007 Street Pole Ads Awards on or before 6 February 2007. Presented annually by The ADreach Group, the national awards promote and reward excellence in outdoor creative execution, specifically acknowledging the appropriate application of creative to Street Pole Ads as an outdoor medium. The winning creative team receives an R80 000 trip for two people to attend the Cannes Lion International Advertising Festival in June 2007, and a Street Pole Ad campaign worth R100 000 for their client. Go to www.spa.co.za for more information.
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Production | | Egg and Humanoid to collaborate
Cape Town production company Egg Films' recently announced alliance with Johannesburg-based filmmakers Humanoid will see the Humanoid creative collective of directors Greg Rom and Terence Neale and editor Evy Katz remain at their Johannesburg offices, while Egg will take over the executive production role, as well as all administration and back-office mechanisms.
Oshiii!!! - Faith Creations
 After nearly half a year in the making, Faith Creations director Deon Robbertze's new commercial for Distell's Mellow-Wood Brandy has finally aired, proving the old adage that things that take time are indeed worth the wait.
The house of flying grannies - Threshold Collective Commercials Division
 Work had never been so much fun for Threshold Collective's Nick Walsh, who had actors throwing themselves over office partitions, diving off buildings and running into glass doors for his pair of DStv spots for agency Studio Zoo.
Way to a woman's heart is the chicken, says world's 2nd greatest lover - Suburban
 Meet Donald Pedro, also known as Don Pedro, the world's second greatest lover as crafted by Dave Meinert, Suburban's hot, young director. Don is the charismatic and charming Afro-Portuguese character in the latest Nando's 'Don Pedro' commercial, promoting a Nando's meal special for agency Lowe Bull.
Putting heels on retail - Frieze Films
 Television viewers are being treated to the first glimpse of a new campaign by shoe store Spitz that promises to bridge the gap between Vogue and Sex in the City. The challenge in the brief, according to Frieze Films director Steve Tanchel, was to make the ads beautiful, to create a fashion piece and to prompt a wry smile.
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| | Public Relations | |  |
| | | Benefits of RSS content syndication
[Sally Falkow]If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you'll very soon realise just how fast the use of RSS is growing. So why should you offer your content in feeds?
The Lime Envelope flourishes in Fourways - The Lime Envelope
The Lime Envelope, a public relations agency providing clients with all the strategies and tools necessary for a complete PR communication service, has moved and is now flourishing in Fourways, Johannesburg.
PRISA Prism deadline extended
The Public Relations Institute of Southern Africa (PRISA) has extended the deadline for this year's PRISA Prism Awards entries to Friday, 2 February 2007, "due to an unprecedented response from companies wishing to submit entries". Go to www.prisa.co.za for more information.
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| | Radio | |  |
| | | Stationery drive benefits school kids
Earlier this week, 94.7 Highveld Stereo started distributing the almost R2 million's worth of stationery it recently collected together with Outsurance for underprivileged school children. Operation Ground Cover 2 was facilitated by 94.7's Ground Patrol team, the station's direct marketing arm. Outsurance invited 94.7 listeners to call for a no-obligation insurance quote, and in turn donated one stationery pack per quote to the cause. "We were overwhelmed by the response we received from listeners," says Anne Grobler, Outsurance marketing manager. "Waltons also came to the party and matched everything that Outsurance donated."
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| | Recruitment | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | CareerJunction launches new CV technology
CareerJunction's recently launched CV2Resume converts CVs from a variety of formats into a professional online resume in a matter of minutes, using a sophisticated resume parsing technology that has allegedly only just become available in South Africa.
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| | Research | |  |
| | | Synovate further strengthens position in Netherlands with Interview-NSS - Synovate
Synovate, the market research arm of Aegis Group plc, has acquired Interview-NSS, The Netherlands' largest independent full-service market research company with particular expertise in contact and channel management, media and branding research. The acquisition also includes the European Data Collection Centre (EDCC), an industry-leading multi-lingual CATI contact centre located in the Dutch capital.
Synovate media expert to speak at 6th SAARF Symposium - African Response
Steve Garton, global head of media at Synovate, will be making his way back to South Africa to speak at SAARF's annual symposium. Garton, hosted by African Response, will present new insights into the relationship between media and its audiences, and how digital technology will change the future of advertising.
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Retail | | Promoting the joy of good food
Ten-year old fast food chain Kauai recently launched a new Good Mood Food menu which has specifically been designed to combat ailments such as anxiety, sadness, irritability and insomnia. As part of the national launch, spokesperson Dr Fill Yourself (PhD. Vit A.C.D) has been introduced to the South African consumer with a through-the-line campaign featuring an instore competition, educational flyers, and a radio campaign featuring witty 35-second radio spots - a first for Kauai.
For more healthy snacking
Vitasnack have extended its range of snack options with the launch of Vitasnack Rice Crackers, available in Cheese Supreme, BBQ, Sour Cream and Chives, and Wasabi. Baked and not fried, and preservative- and gluten-free and low in cholesterol, the crackers are being positioned as the ideal snack for the modern, health-conscious woman. Available at select supermarkets, the recommended retail price is R7.99 - R8.99 for a 100g pack.
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Sales | | Keeping new customers forever
[Richard Mulvey]Personalise. Personalise. Personalise! Selling is all about relationships. Developing a good relationship with your customer is not just a "nice-to-have" so long as the specs and the price are right.
Beating the 80/20 rule
[Peter Gilbert]Salespeople who spend at least half a day in the field with their managers are up to 10 times more productive than those who do not have the benefit of that much personal coaching.
Common mistakes in appointing sales managers - Chris Moerdyk
[Chris Moerdyk]A common myth about marketing is that it is so shrouded in mystery it is difficult to make sense of it all. In actual fact, it is so down-to-earth and logical it would probably be the most deadly boring of all the business disciplines if so-called marketing gurus didn't keep confusing their clients with unnecessary ambiguity and enchantment. With the result that the unwary end up trying to make magic mountains out of marketing molehills.
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| | Sponsorship | |  |
| | | Beer giant sponsors interactive drama series
Beer giant Castle Lite is sponsoring South Africa's first interactive drama series, which began on Friday, 2 February 2007, in an effort to establish and entrench its new pay-off line, "Make the Right Choice". The campaign brings brand activation into the ever-converging world of the SA consumer, locking radio, television, print and mobile media in an interdependent campaign.
Sanlam SA Fashion Week is hot property as sponsors renew stylish partner status - Kaelo Worldwide Media
 Brands including Motorola, Peroni, Five Roses and Mac have had no hesitation in renewing and extending partnership with fashion in South Africa for the Sanlam South African Fashion Week (SSAFW) Winter, Summer and Regional collections in 2007, says Courtney Baxter of Kaelo Worldwide Media, the commercial sponsorship partner to SSAFW.
Megapro named SA's leading sports marketing agency - MEGAPRO Marketing
Sport and other sponsorships are continuously increasing in importance as a marketing and communications medium. During the past two to three years the industry has increasingly become more professional and scientific in its approach. New research from BMI Sport Info confirms MEGAPRO's position as South Africa's leading sports marketing agency.
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| | TV | |  |
| | | South African Tourism, BBC World sign ad deal
BBC World, BBC's international news and information channel, recently signed a major advertising deal with South African Tourism for a campaign until July 2007 that includes advertising spots and vignettes created inhouse by BBC World, reports Indiantelevision.com. South African Tourism will sponsor various BBC World programmes as part of the campaign.
Increasing viewership for Channel O
Recent research by Oracle Airtime Sales' Market Analysis Department indicates that Channel O's viewership has been steadily increasing and consequently there has been a greater demand by advertisers, according to Oracle Airtime Sales' Lucasta Stephen.
Bedding down on the beach with Minki
 Platypus Productions' pilot of In Bed with Minki, the first advertiser-funded TV talk show for SA television, was shot on Clifton's Fourth beach recently. Featuring model Minki van der Westhuizen and a grande pink bed, the show will travel to glamorous locations.
Celebrating the African renaissance
The first episode of a new thirteen-part educational youth television show will debut on SABC1 at 6.30pm from 6 February 2007. Ziyawa La will articulate the wave of cultural expressions being embraced by the South African youth.
Grammies on O
Channel O (channel 87 on the DStv bouquet) will be screening the 49th Annual Grammy Awards live and exclusive next month on Monday, 12 February 2007, at 3am CET and on M-Net on Monday evening at 8.30pm. The Soweto Gospel Choir has earned a nomination in the Best Traditional World Music Album for Blessed, while Ladysmith Black Mambazo has two nominations for its album Long Walk to Freedom. The nominations are in the categories Best Contemporary World Music Album and Best Surround Sound Album.
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| | Forums | | | The proliferation of industry databasesOh dear... not another one... seems as if everyone is establishing industry databases - we've had film and production; PR; media; freelance media people; designers and now a TV one... | | Which blogging site to use?It seems there is a plethora of sites out there which offer blogs. Which are the good ones to use? | | SA top BEE agency?Umlilo brands is a new advertising agency (only open for 2 months) and is claiming to be SA's Top BEE Advertising Agency - I say prove it. Go to www.umlilobrands.co.za | | More... Submit a Forum | | |
| | Accounts | | | BPM to publish Pick 'n Pay's Talk About - more info | | Light from Africa shines with Purple Cow Communications - more info | | CTM appoints new media partners - more info | | VWV to stage PWC's Global Middle Market Conference - more info | | More... Submit a Account | | |
| | People | | | Red Ribbon Communications appoints Deirdre van Zyl Smit - more info | | Primedia @ Home makes new appointment - more info | | Thandisizwe Ncalu has been appointed as senior brand manager for KWV Spirits: brandy and vodka. - more info | | Two new appointments for AVI - more info | | Blue Planet Media makes new appointment - more info | | More... Submit a Person | | |
| | Events to diarise | Toon Boom Studio animation course Little Black Dot Studios - Johannesburg, 5 February
You will learn to animate quickly using award-winning tools, increase your productivity by automatically lip-syncing to any voice recording, digitally draw and many more. | | | AMASA (Jhb) February meeting AMASA - Johannesburg, 7 February
The Cannes Advertising Festival, generally regarded as the most prestigious international advertising event of the year, is the topic of discussion for the upcoming AMASA meeting. | | | SA 2010 lets do business conference the Business Dialogue Forum - Gaborone, 7 February
The main purpose of this conference is to create a platform for policymakers, business people, investors and government to share experiences and challenges with a view to maximise the opportunities that will arise out of the 2010 FIFA World Cup. | | | Workshop for independent filmmakers The Writing Studio - Johannesburg, 9 February
A once-off weekend-workshop for independent filmmakers exploring the craft of making a short film and the art of being a film director | | | TV presenting and mass media New Hope Media - Johannesburg, 10 February / Johannesburg, 7 April
New Hope Media offers you practical and theoretical trainning in newsreading for television and radio, as well as TV presenting. | | | Customer service excellence Keybase Training Solutions - Benoni, 12 February
This course is designed to achieve service excellence and enhance the impression customers have of your organisation. | | | VISI Li Edelkoort trend seminar VISI magazine - Bryanston, 16 February / Cape Town, 19 February
VISI is hosting two seminars by Li Edelkoort focusing on concepts, colours, materials and strategies for fashion, design and interiors. | | | Meet Mavis Cheek The Write Co - Sandton, 19 February
Find out what makes Cheek a best-selling author. | | | World-class professional selling skills AchieveGlobal SA - Boundary Road, Newlands, 20 February
This three-day course offers a proven, powerful model for face-to-face selling that equips your salespeople with the skills they need to develop lasting, mutually beneficial customer relationships. | | | Specialist Indabas open to the public - Cape Town, 23 February
Specialist Indabas including architecture, jewellery and fashion, sectors are identified as key areas of development in South Africa that would benefit immensely from creative injections. | | |
| | Upcoming events | AAA part-time diploma in marketing communication AAA School of Advertising - Cape Town, 5 February Diploma in communications management Vega School - Benmore Road, Sandton, 5 February Entry-level web development course Working Webs Consulting - Kensington, 5 February Basic sub-editing Institute for the Advancement of Journalism - Parktown, 5 February Safety and security at events and venues marcus evans SA - Johannesburg, 5 February Effective speaking and presentation skills Maurice Kerrigan (Pty) Ltd - Johannesburg, 5 February Time management IMM Graduate School of Marketing - Johannesburg, 5 February Online marketing research IMM Graduate School of Marketing - Johannesburg, 6 February Selling with confidence The Communication Academy - Irene/Midrand, 6 February Sussed email marketing Sussed Seminars - Johannesburg, 6 February | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Group Marketing/Communications Manager - AA - Cape Town
Are you an experienced and ambitious group marketing and communications manager (AA) who would like to join the executive team of a well established and dynamic publishing company? read more
| Senior News Writer - Johannesburg, Sandown
heat, South Africa's leading weekly celebrity-news magazine, has a vacancy for a senior writer. read more
| Head Writer - Johannesburg
Highly experienced, creative, visual, wry head writer wanted for 13x48' espionage drama series for SABC 1. Please email cv and writing sample of 10+pp (script format only). read more
| Senior Sales Executive - Johannesburg
International publication seeks highly motivated, successful, hard-working sales executive. Ideal candidate will possess at least five years' experience in sales/marketing and have solid understanding of the South African "brandscape". read more
| Brand/Marketing/Client service - Cape Town
Position entails building brand and evolving marketing strategy, extending international client base, dealing with local industry and new clients, developing product documentation and ability to drive marketing. read more
| Creative Director - Johannesburg
Masters & Savant have a vacancy for a creative director to work in the field of high-end design and animation. Broadcast experience essential. read more
| Sales Executive – Senior - Johannesburg
Looking for a senior sales executive with print industry experience and who has knowledge of the print process - from Litho and silk-screening to digital. read more
| Graphic Designer - Junior - Somerset West
Junior graphic designer needed at Somerset West media house. Design tourism magazines, maps, brochures and websites. Great opportunity to grow with exciting company in the Cape winelands. read more
| Divisional Head - Cape Town
Have the opportunity to grow and develop a division with an established company. Your creative thinking, confident approach and excellent PR experience is what we are looking for. read more
| Junior Graphic Designer - Johannesburg, Sandown
Junior designer to layout magazine pages, conceptualise creative layout idea, design logos and promotional pages. read more
| Media Specialist - Jhb - Northern Suburbs
Media house seeks strong media specialist for African media division. A good career move for a candidate wanting to work in one of the larger media environments. read more
| Marketing Assistant - Jhb - Northern Suburbs
Corporate financial company requires marketing assistant with good writing, events, CSI and internal communications experience to join their vibrant and dynamic team. read more
| Mid-weight Graphic Designer - Johannesburg
Can you design a website for breakfast, a corporate identity for lunch and a magazine for dinner? When can you start? read more
| Senior Copywriter - Durban
At Modern Museum, we create some of SA’s most talked about retail advertising and we're constantly growing our special project portfolio. We need a senior copywriter. read more
| Sales Executive - Johannesburg/Pretoria
Extremely dynamic, successful sales executive for Gauteng or Pretoria. Currently happy and highly successful but wanting to earn a fantastic income. High quality support and service for service industry. read more
| Production SQL Server DBA - Banking - Cape Town
SQL Server DBA, Unix, Windows, payments company, banking, T-SQL, DTS, +3 years experience. read more
| Software Test Analyst - Payments/Billings - Cape Town
Tester, payments, Unix, Java, HTML/XML. Experience with test tools would be beneficial. Some exposure to open source frameworks such as Struts or Cocoon would be advantageous. read more
| Outbound Sales Executives - Sandton
If you are driven by money, self-motivated and a professional cold caller, this is an opportunity for you to join an international conferencing and training company to promote our B2B products. read more
| Research Team Manager - Sandton
Responsible for sourcing lists through the internal database and external sources and managing a team of ten outbound call centre agents. Daily quality checks and reporting. read more
| Graphic Designer - Ophirton Johannesburg
Must have flair in designing calenders, annual reports, packaging, posters, brochures, folders, advertisements, paper bags, business cards, letterheads, and general designing. read more
| Manager - New Business Development and Sales - Johannesburg/Pretoria
CEO Communications wants professional and experienced manager - new business development and sales. Due to CEO's phenomenal growth and ongoing success we need to employ skillful people within sales. read more
| Freelance Creatives - Johannesburg
Peach Mobile is looking for freelancers to help launch fantastic mobile content in South Africa. read more
| Corporate/Financial PR Expert - Jhb - Northern Suburbs
Your corporate or financial PR experience is needed in a leading PR agency. Enjoy working in a team and working with some strong industry players. Excellent accounts. Challenging and rewarding. read more
| Publicity Whiz - Jhb - Northern Suburbs
Publicity whiz required to head a portfolio of blue-chip clients. Your strong writing and media relations abilities are required. Exciting opportunity for a dynamic go-getter. read more
| IT PR Specialist - Jhb - Northern Suburbs
We seek an ex-journalist or PR consultant who has worked in an IT environment. This isn't a "techie" position. An exciting opportunity to work on a corporate account. read more
| Mid-senior Level Web Designer - Sandton
Design websites for some of the biggest local and international brands in SA and become part of one of the country's top digital agencies. read more
| Corporate Sales Consultant - Events/Conferences - Claremont, Cape Town
Corporate sales consultant required to sell personal development workshops and events for corporate female employees and women in the civil service. Very high income potential. Start immediately. read more
| Corporate Sponsorship/Advertising Sales Consultant - Claremont, Cape Town
Selling sponsorship packages and advertising opportunities at workshops and seminars. For sales people who want to sell high premium, niche business solutions and not product. read more
| Senior .Net Web/Application Developer - Sandton
One of the top digital agencies is looking for a sharp mid-senior level .Net developer to work on some amazing projects for our vast blue-chip client base. read more
| Product Manager - National Advertising Sales - Johannesburg
The leading SMME title, BigNews, is now incorporated into BDFM. An exciting position is open for an innovative advertising sales manager to work with a small team of AEs. read more
| Media Planner – Medium to Senior-weight - Rondebosch
Are you self-motivated and a team-driven professional, looking to work with like-minded people? We are recruiting media planners with a minimum of 3-5 years planning experience. read more
| Senior Account Manager - Cape Town
Dynamic marketing company seeks experienced senior account manager to develop two exciting brands. Sense of humour most definitely required! read more
| Junior Graphic Designer - Hermanus
MAXITEC is on the lookout for a versatile, junior designer to do web and print design as part of our creative team in Hermanus. read more
| Chief Executive Officer - Sandton, Johannesburg
An exciting opportunity for dynamic person - strong experience in advertising and/or branding to lead South African operation of an international marketing communications group with offices in Johannesburg, Cape Town and Durban. read more
| Sales Executive - Fourways
Leading publishing house is looking for ad sales consultants to sell on business-to-business titles. Must be able to negotiate at all levels and have a good telephone manner. read more
| Laser Operator/Technician - Midrand
LaserX lightshows are seeking technical minded crew to train as laser tecnicians and operators. Previous technical experience beneficial. Must be creative and willing to learn. read more
| Smokin' Hot Designer - Mid - Rivonia
Leading TTL agency seeks experienced designer with a passion for print and flash animations to work on a diversity of design challenges for a variety of blue chip clients. read more
| Junior Research Executives - Interns - Johannesburg - Cresta
Must be highly numerate and have a passion for what makes people tick. Join Research Surveys and take responsibility for client liaison, proposal writing, analysis and presentations. read more
| Media Buyer – Medium-Senior Weight - Rondebosch
Are you self-motivated and a team-driven professional, looking to work with like-minded people. We are recruiting media buyers with a minimum of 3-5 years working experience. read more
| Product Marketing Manager - Cape Town
Exciting opportunity to join a succesful international online marketing company. Optimise existing products, develop new products, develop strategic product marketing strategies and write marketing documentation. Online product marketing experience required. read more
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| | Noticeboards | | | Support needed for child-headed households in Alexandra[Sponsorship] Join Selaelo Selota in partnership with Crown Couture Clothing and Rays of Hope (Rosebank Union Church) to raise funds for child-headed households in Alexandra. | | More... Submit a Noticeboard | | |
| | Quotes | | | "Delay always breeds danger; and to protract a great design is often to ruin it." - Miguel de Cervantes | | "Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness." - John Arbuthnot Fisher | | "The greatest glory in living lies not in never falling, but in rising every time we fall." - Nelson Mandela | | "Public relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms." - Alan Harrington | | "Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business." - Leo Burnett | | More... Submit a Quote | | |
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