 | | | | No Comment | I still get fascinated daily by what one can find on the Internet with a few clicks, more so than my cellphone (which I can blissfully remember doing without), I'd rather give up chocolate than my Internet access - and I am one of those journalists who remember starting on typewriters (and they weren't electric either in early newsrooms like The Citizen where I was a student!) Although someone asked the other day whether The Star newspaper still barred Internet access to its journalists except from one central point where you have to log in! Really? What a short-sighted travesty! Anyway the point of all this is that the Internet still gives me a wow moment every day and the latest find is a site called AlexaRadar - AlexaRadar's Fast Traffic is an automatically generated listing of websites getting rapid increase of daily reach in a given geographic area. It has a section devoted to the movers and shakers on the Internet, where one can see which websites are showing the most growth in each specific country. And we all gleefully noted that Bizcommunity.com features in the top five for South Africa: 1) Google.co.za; 2) MyBroadband.co.za; 3) Fin24.co.za; 4) Bizcommunity.com; and 5) za.net. According to the site, 72.6% of our growth comes from South Africa, 9% from the UK and 9% from the US... Big ups to the rest of Team Biz who make it happen daily!
Enjoy! Louise Marsland, editor, editor@bizcommunity.com
| | Headlines | The gift of free media and speech - remembering Ruth First Is mobile taking the tier one media position? SABC under siege - again SANEF protests at journalist forced to testify Online SA consumers fuelling ad revenue growth Sunday Times sports new supplement Future of print is not doomed - FIPP conference Africa leads in experiential marketing The NXT step with Caxton Seven principles of creativity Boldly going where no brand has gone before - KFC M&G launches podcast with Tony Lankester Uncertainty abounds in SA news media CNBC Africa launched in SA End of era as BBDO global chairman retires Erratic ratings for Survivor
| Marketing | | Africa leads in experiential marketing [Richard Knight] NIGERIA: Experiential marketing is no longer a tail-end, rural, bottom-end purveyor of product information; it has become a leader in the total manifestation of the 'Brand' and all its dimensions in Africa. Having left the southern region with a fairly well-entrenched perception that South Africa was indeed the leader in Africa, it was a refreshing, albeit rude, awakening to the reality that Nigerians consider themselves and their country as the true continental champions.
Leaving boring behind in strategic presentations
"Creativity is not our job!" says Missing Link MD Richard Mulholland. Tell that to the client who visits Missing Link's Northriding offices in Johannesburg for the first time, only to discover that the reception area is a mock-up loo. Yup, that's right, to get into the office, you have to walk through a bathroom complete with toilet, urinal, basin and an empty loo roll. Not your bog standard presentation company.
IMM partners with recruitment specialist The Institute of Marketing Management Graduate School of Marketing (IMM GSM) has formed a joint venture partnership with recruitment specialist the Professional Assignments Group (PAG) for assistance with its graduate placement programme.
Is it a fruit? Is it a plane? Yes, it's a flying Mango! Mango successfully took to the skies on Wednesday morning, 15 November 2006, on its maiden flight to Cape Town from O.R. Tambo International airport in Johannesburg. The fledgling airline's check-in counters were awash in shades of orange, with mime artists, a jazz band and other entertainers creating a carnival-like atmosphere. Since its launch on 30 October, Mango is reported to have sold over 150 000 tickets.
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| Advertising | | Giving as good as we get
[Simone Puterman] New campaigns that have been recently launched or have been running over the past few months include a feisty television ad for a new Joko tea variant, a festive season giveaway from baking range Moir's, an outdoor campaign for short term insurer Santam, and a 360 integrated approach for Microsoft's new gaming console.
Mortimer Harvey wins Kelloggs promotional account - Mortimer Harvey The strength of a strategic approach came to the fore when Mortimer Harvey was recently awarded the Kelloggs national promotional account for Special K.
Convergence comes to advertising: behp opens in Cape Town - behp Most agencies began as creative hot shops that needed to bolt on strategy and Internet technology. behp (Boonzaier, Elcott, Housdon & Peimer) is an exception - this new Cape Town full service agency is the result of convergence between strategy, technical expertise and creativity. The outcome is a turnkey solution that's different - it works.
Seven principles of creativity
Adrian Holmes, executive creative director of Y&R EMEA, talks about Y&R's seven creative principles that make for truly good advertising, from the idea at the heart of everything, to great solutions for great compaigns.
Boom Town helps varsity scoop national marketing award - Boom Town
Eastern Cape advertising agency, Boom Town, has helped Nelson Mandela Metropolitan University (NMMU) receive a Unitech Excellence Award for the institution's first external publication, NMMU in Context.
New Robertsons Herbs & Spices Cape Town outdoor 'hair-raising' - FCB South Africa
Outdoor featuring the irrepressible local comedian Soli Philander is catching motorists' attention in various locations in Cape Town, the star's home town.
Who is responsible for creativity?
[Jason Knight] Our business gets tighter by the minute, clients' budgets shrink, brand options skyrocket and consumers' media options multiply faster than we can fathom. Somehow, in the face of all this adversity we, the crazy ones, have to not only reach consumers, but make a considerable impression. Yet creativity is not the sole domain of the creative department.
Half-baked - the Stork margarine blogging advert [Mike Stopforth] Well done to Stork and the agency behind its new TV ad for picking up on a progressive trend - blogging - and attempting to reach a target demographic with it. But I must agree with a friend's sentiments that they have lost out on an enormous opportunity to capitalise on the significant Web buzz created by the first few screenings of the advert.
Beauty is in the eye of the beer holder
"You don't have to spend heaps of money on conventional media to make a huge impact," says Hagan de Villiers, TEQUILA\South Africa's creative director and copywriter for the Toot-n-Scoot Scooter Taxi Service campaign. "It's no secret that people are consuming conventional media less and less - so you're more likely to make a connection with an experiential idea than with a big budget TV ad." This is the rationale behind the first Toot-n-Scoot campaign...
Bester Burke kicks up a stink for Boks
Quick thinking by Bester Burke on behalf of Lentheric's Solo brand gave the Boks a better chance of scoring in Ireland this past weekend. Responding to news that the team had their colognes and deodorants confiscated at Heathrow, the agency quickly arranged to airfreight a parcel of Solo Shower Gel products to the team's hotel in Ireland.
Online marketing must focus on ROI, not placement - Fuel Ad Network [Anthony Broadhurst ] As I read through the key online press and the numerous articles 'educating' our growing Internet industry on the fundamentals of online marketing, I can't help but think that more can be done to focus on the most important metric in the online marketing arena - return on investment.
End of era as BBDO global chairman retires BBDO Worldwide announced yesterday, Monday, 13 November 2006, that its chairman, Allen Rosenshine, will retire at the end of December, ending a 44-year career that earned him a place on Advertising Age's list of the "hundred most influential people in advertising over the past century."
SA judge for international direct marketing awards Proximity#TTP creative director Stuart Stobbs, a 2005 Caples winner for Virgin Atlantic, has been selected to judge the 2006 John Caples International Awards being held in New York next week. Named after John Caples, a direct response pioneer, the awards recognises excellence in the direct marketing fields. Stobbs says being selected as a judge is recognition for South Africa on the international stage.
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| | | IMC scoops 'Africa's Business Oscar' yet again
NAIROBI, KENYA: The International Marketing Council (IMC) of South Africa was named Investment Promotion Agency of the Year at the recent third annual Africa Investor Awards - the second year running that the IMC has scooped this award at Africa's Business Oscars - in recognition of its excellent work in promoting South Africa as open for business.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Boldly going where no brand has gone before - KFC
KFC yesterday, Wednesday, 14 November 2006, allegedly became the world's first brand visible from outer space. Measuring a record-breaking 87 500 square feet, KFC unveiled the new face for Colonel Sanders and marked the official debut of a massive global re-image campaign that will update 14 000-plus restaurants in over 80 countries over the next five years.
Interactive and practical design courses at Vega Joburg - Vega School Vega Moon in Johannesburg is offering various short design courses during November 2006, including Photoshop and Flash 8.
| Cinema | | Digital cinema trial for Ster Kinekor Sandton On Friday, 1 December 2006, Ster-Kinekor will launch its first Hollywood studio-endorsed digital cinema projector with a screening of the movie Happy Feet, the comedy adventure set in the land of the Emperor Penguins in the heart of Antarctica. The Christie CP 2000x and computer server is to be installed in Ster-Kinekor Classic Sandton.
| CRM | | LifeWorld launches powerful member management solution - LifeWorld LifeWorld Relationship Management has launched Member Management System, an enhanced CRM software tool that aims to improve and enhance LifeWorld's clients' customer service. The Member Management System (MMS) is an integrated system that connects all relevant role-players involved in the successful implementation of any customer loyalty program - program managers, benefit providers, and the members themselves.
| Design | | Stirring up the 2010 logo design debate www.notthe2010logo.co.za is an unofficial website which aims to give South African designers the opportunity to design a logo for the 2010 World Cup - a response to the logo design process which was a closed bid and only open to six design agencies shortlisted by think, the industry council representing the South Africa design industry.
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| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | Engen refutes email rumour An email smear campaign that claims Engen will no longer sell its dealerships to whites has been refuted by the oil company yesterday, Wednesday, 16 November 2006, as untrue. "We would like to reassure all our customers and business partners that there is absolutely no truth to this malicious email. We value the support of all our customers and partners and trust that they like us are proud that Engen is a leading South African brand for all South Africans," says Tania Landsberg, spokesperson for Engen.
Low Fat to assist non-profit organisations and charities - Low Fat Digital Communications Low Fat has instituted a bulk emailing aid initiative to assist non-profit organisations and charities.
Corporate communication - why we can't just 'send and receive' anymore?
[Robert Sussman] It may be one of the more convenient and most accessible means of modern communication, but the reality of engaging in corporate email communication is effective management and adherence to legislation. Email has grown to the extent that it is far more than a mere practical way to digitally interact. This established medium in society is widely considered to be, first and foremost, a critical business tool.
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| | | 40 days... to win over the hearts and minds of holidaymakers - Tollreach Mindblast In many households, the countdown to the summer holiday has already begun. Cars will soon be packed and savings accounts emptied. Families going on holiday must be the most efficient filters to identify qualified customers for your product. Tollreach connects you with these families who have mobility, the right mindset and money.
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| | | Damelin ups NQF-aligned programmes for 2007 In the wake of the new changes to South Africa's education environment, Damelin recently announced that the majority of its programmes for 2007 are now aligned with the National Qualifications Framework (NQF). This will ensure that the specific skills required by industries and commerce are consistently provided and should reduce the need for graduated students to gain experience before they become fully contributing members of the economy.
Managing the Media - intensive workshop in media skills training - Janine Lazarus Media Consultancy Seven out of 10 of our captains of industry have very little idea of how to project themselves with any sort of confidence to the media. In fact, according to a recent survey, they break just about every rule in the book. They patronise the interviewer, they are evasive, often defensive and sometimes sound like they have a lot to hide.
Acquire the success of a CC - CCI Coaching Academy [Cera-Jane Catton] To be introduced to CCI (Creative Consciousness International) is an introduction to transformation. What does it mean to transform in this world of high demand?
Flexible MBA delivery opens doors - UCT Graduate School of Business
[Dr Vash Mungal] Business schools are departing from the one-size-fits-all approach and focusing more on 'how we can meet your needs' - opening up fresh avenues for prospective students to attain the highly valued degree. The Modular MBA at the UCT Graduate School of Business is an example of this and is proving a popular choice for managers across South Africa.
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 | Sunday World circulation rockets again! The latest figures issued by the Audited Bureau of Circulation show that Sunday World continues its super-fast growth in the weekly print market and once again boasts the achievement of being the fastest growing newspaper in the country, with a 26% growth year on year (181 090 vs. 144 047). Click here for more info. |
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| | | International guests thoroughly enjoy Cape Malay party - Venturescapes
Inside Edge, a meeting and incentive destination management company, recently enlisted the assistance of entertainment company Venturescapes to produce a Cape Malay themed party for 450 guests.
Sony Expo draws 17 500 visitors in Cape Town - Volcano Group
Volcano assisted Sony in producing and marketing the very successful Sony Expo 2006 that was held in Sandton City, Gauteng and at the V&A Waterfront in Cape Town. The key focus of the Expo was to demonstrate and highlight Sony's cutting-edge technology as we enter the High Definition era.
MJ Design takes Gold - MJ Event Gear
The creative team at MJ Event Gear once again proved its versatility by conceptualising and designing a stand which won a Gold Achievement award for client Jonnesway at this year's Auto Africa.
| Exhibitions | | Your Baby Show - finalist for Exhibition of the Year in biggest consumer category - Your Baby Show In only its second year of exhibition, Exposure Marketing and Communications' Your Baby Show was nominated by the Exhibition Association of South Africa (EXSA) as a finalist for Exhibition of the Year in the Consumer 6001m2 and over category.
EXSA Awards - hat trick for Thebe Exhibitions - Thebe Exhibitions The Thebe Exhibitions and Events Group reaped no less than three awards at the Exhibition Association of Southern Africa (EXSA) 2006 exhibition and stand awards ceremony. Group MD Carol Weaving says the awards serve as a great motivator to elevate service to both exhibitors and visitors to an even higher level.
Green show does serious business "This year's Natural and Organic Products Exhibition proved to be extremely conducive to business development in this industry sector," says exhibition manager Janine Johnston. "Exhibitors have commented on the high quality audience that attended the show and the increased interest in chemical-free lifestyle and business options." The expo took place at Gallagher Estate, Midrand, 20 - 22 October 2006.
EXSA throws spotlight on excellence within exhibition industry - EXSA A year of stiff competition within the Exhibition Industry has drawn to a close with last night's announcement of the results of the Exhibition Association of Southern Africa's (EXSA) prestigious 2006 Exhibition and Stand Awards.
| Magazines | | Future of print is not doomed - FIPP conference Magazine publishers are standing on the threshold of amazing opportunities but must work hard to find strategies that will guarantee the medium's future in a rapidly evolving landscape. This was the powerful message heard by the 300 publishers and editors who gathered in Sao Paulo this week for FIPP's Ibero-Latin American Magazine Conference.
Entrepreneur on steady growth path - Entrepreneur Magazine
The South African edition of Entrepreneur magazine, launched in April this year, has maintained its position as the fourth highest-selling business title on the newsstands, according to the Audit Bureau of Circulations (ABC) figures for the third quarter, July to September 2006, with its sales growing by a total of 33%.
Chuck Norris for president of SA, say ZOO Weekly readers - UCM Who would the majority of young, South African guys elect as the next SA president? And do local men still prefer blondes over brunettes? South Africa's only weekly men's lifestyle magazine, Zoo Weekly, reveals all with the Zoo Online Survey Results, which is on sale from today, Tuesday, 14 November 2006.
New associate publisher for Sports Illustrated, The Wisden Cricketer Anthony Evlambiou has been promoted to associate publisher of Touchline Media's Sports Illustrated and The Wisden Cricketer magazines, with immediate effect, and will also provide operational and strategic support to publisher Andrew Gillett. Evlambiou has been at Touchline since 2001.
New one-stop guide to holiday options Currently in its second edition, Travelideas is a new 100+ pages publication that encompasses both domestic and worldwide holidays, published quarterly by GSA Marketing, longstanding publishers of The GSA Travel Marketing Magazine for the travel trade. Says Guy Hawthorne, publisher of Travelideas (www.travelideas.co.za): "Over [27] years, [we] have been asked by the public for a travel magazine that is a good read, that is informative and that encapsulates the many travel offers and brochures available on the market."
Sports magazine honours SA sports stars The December 2006 issue of Sports Illustrated South Africa celebrates a year of extraordinary performances by sportsmen and women with the inaugural Sports Illustrated Sports Awards. The first Sports Star of the Year award goes to Bok forward Os du Randt. Sports Illustrated's US sister publication has been honouring sportsmen since 1954, an award that has become one of the most prestigious honours in sports; past winners include Michael Jordan, Lance Armstrong, Tiger Woods and Muhammad Ali.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | The gift of free media and speech - remembering Ruth First [Issa Sikiti da Silva] The tradition of independent, critical and socially-engaged journalism should be encouraged at all costs if Africa is to move out of its 'eternal darkness' and be healed from its 'chronic disease of underdevelopment'. It is in this spirit that the Ruth First Fellowship and Lecture, run in conjunction with Wits University Journalism Programme, was established in South Africa, and the fifth Ruth First Memorial Lecture and Exhibition was held last week.
SABC under siege - again [Issa Sikiti da Silva] The SABC's attempt to silence the voices of reason, broadcast indecent and 'discriminatory' programmes and adverts, and crush the diversity of views and opinions - critical in the view of building a well-informed society - continues to be met with fierce resistance. This was demonstrated last week, Thursday 16 November 2006, when police used tear-gas to stop an estimated 300 angry protesters for coming inside the SABC premises, where they were to hand over a memorandum to group CEO Dali Mpofu.
SANEF protests at journalist forced to testify The SA National Editors' Forum (SANEF) is protesting at the manner in which a Cape Town journalist is being pressured by a litigant and a High Court judge to give evidence related to his professional duties in a defamation action. According to a recent press statement, SANEF has stated on many occasions that the constitutional principles upholding the freedom of the media are placed in jeopardy when journalists are subpoenaed by the police or other litigants to give evidence when that evidence is readily available elsewhere.
The NXT step with Caxton As the amount of mobile content available to South Africans rockets, the challenge facing providers is how to get the right content to the right user at the right time, with distribution and marketing remaining problematic. This is the reason behind Caxton CTP Publishers teaming up with mobile technology specialists Digital Ink to form contemporary mobile download service provider NXT Mobile and print publication NXT, which launched on Wednesday, 14 November 2006.
Per word freelance payment system is ludicrous [Chris Moerdyk] With the quality of editorial content in South African newspapers and magazines already playing a major role in the ultimate success, failure and sustainability of titles, it is time that print media proprietors had a fresh look at the ludicrously stupid way in which they pay freelance and contract contributors.
M&G launches podcast with Tony Lankester South African online news publisher the Mail & Guardian Online has teamed up with well-known broadcaster and former SAfm presenter Tony Lankester to host a new weekly podcast show. Between the Pages, which launched this week, looks at the major news stories in the Mail & Guardian newspaper and the Mail & Guardian Online, interviewing the editors and journalists behind the week's stories.
Uncertainty abounds in SA news media [Chris Moerdyk] A lot of my friends and former colleagues in the news gathering business are decidedly edgy these days... Not just at Johncom, where they are waiting with ever-tightening sphincter muscles for their impending 'Moolmanisation', but in newsrooms around South Africa. It's trends, both home and abroad, that have their palms sweating and continued employment prospects not looking quite as secure as a year or so ago.
Joe Ma... newsman on a mission
No one is certain where he came from, no one knows where he is going, but one thing is for sure: nothing will stand in his way, not even the truth. Joe Ma is a man on a mission: to bring you the news in a way no one else can. Twice a week, Ma broadcasts his unblinking report of current events that shape our lives whether we like it or not.
Winners of the 2006 Fidentia Top Empowerment Awards - Top Companies Publishing On 9 November 2006 at the Fidentia Top Empowerment Awards event - billed as the most prestigious event on the South African business calendar - the winners of both the Impumelelo Top Empowerment Companies 2006 Awards and the Top Women in Business & Government 2006 Awards were announced.
2006 ICT Journalist of the Year entries now open Closing date for entries to the 2006 Telkom ICT Journalist of the Year competition is 15 January 2007. The seven categories that journalists reporting on ICT issues ,ay enter their work into include Print - Mainstream Newspapers, Print - Magazine, Community and Citizen Journalist, Broadcast (incorporating Television and Radio), Online Journalist, New Journalist and Student Journalist. Category winners stand to win R15 000, while category runners-up could also be awarded, depending on the quality of entries received. For more information, go to www.telkom.co.za/journalist.
Is Johncom/Caxton merger more likely now? Now that it has been confirmed that Naspers is indeed buying Johncom's stake in M-Net and SuperSport, speculation once again has returned to the likelihood of Johncom being merged with Caxton (or 'Moolmanisation', as Chris Moerdyk puts it), according to Business Day. For more, click here.
Al-Jazeera English begins broadcasting The English TV sister news channel of Qatar's Arabic Al-Jazeera began broadcasting on Wednesday, 15 November 2006, reports the Mail & Guardian Online. Al-Jazeera English "hopes to reach a potential audience of 80 million viewers by cable and satellite, mostly in Asia, Africa and Europe" and "has recruited big name Western journalists, including BBC veteran Sir David Frost". For more, click here.
Naspers CEO wins entrepreneur award Koos Bekker, CEO of Naspers, was named the winner of the Best Category at the South African Chapter of the 2006 Ernst & Young World Entrepreneur Awards, held on Wednesday night, 15 November 2006.
The impact of paid subscriptions for online news? It seems as if online paid models for news don't work all that well for columnists, according to Editors Weblog, which has reported on the New York Times experimenting with a free trial last week to its paid subscription service TimesSelect. For more, click here.
Naspers ends speculation The speculation is over: Naspers and Johncom have announced the nitty gritty details of a R3.5 billion offer for the 38% stake in M-Net/SuperSport currently held by Johncom, writes Business Report. For more, click here.
So how much is M-Net/Supersport really worth? Business Report writes that speculation has it that the value of the Johncom 38% stake in M-Net/Supersport is over R3 billion, compared to the R2.2billion originally suggested by media analysts. For more, click here.
Court denies journalist's right to appeal The Mail & Guardian Online reported end of last week that the Cape Town High Court has denied the right of journalist Gasant Abarder of the Daily Voice to appeal against an order to testify in the civil defamation case brought by chicken processing plant County Fair against Associated Trade Union of South Africa representative Grant Twigg. For more, click here.
Playing the "once-empowered, always-empowered" game Fin24.com reports that if the "once-empowered, always-empowered" principle is applied to Naspers' Media24 and Multichoice SA BEE share offers, black investors will be "allowed to sell to non-blacks without white companies losing their BEE credentials," according to Vuyo Jack, a director of BEE rating agency Empowerdex. For more, click here.
| Mobile | | Is mobile taking the tier one media position? [Harry Trisos] Every now and then pure coincidence plays a role in giving one a "wow" moment, providing an opportunity to re-assess and place knowledge in a new context. This occurred to me the day I read regular columnist Chris Moerdyk's "Uncertainty abounds in SA news media", followed shortly thereafter by an article on John Naughton's presentation to the Society of Editors Conference in the UK. It relates to young people and understanding why they simply do not use tier one media such as print, radio and television.
Amazing - cellphone TV actually works [Chris Moerdyk] When MTN announced a few months ago that it was starting to conduct tests on television transmissions via cellphones in preparation for, among other things, the 2010 World Cup, I was instantly cynical. But my children proved me wrong.
Community, branding and the urge to join - Mobelity [Harry Trisos] Steve Lightbody shuttled off this mortal coil five years ago. To many, he was a guru who blazed a trail across the firmaments of Corporate Identity, Design, Variable Data and the Internet. But to me, Steve's greatest talent was the way in which he was able to analyse and profile people, whether it was an individual whom he was going to take on in a business meeting, or a group to which he had to make a presentation.
Potential Vodacom strategic stake in iBurst iBurst confirmed yesterday, Monday, 13 November 2006, that Vodacom is in the process of finalising the acquisition of 10% of the wireless broadband provider. The potential strategic partnership has several positive ramifications for iBurst and its subscribers, including access to additional distribution outlets and the "legendary marketing muscle".
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| | | Sunday Times sports new supplement On Sunday, 19 November 2006, the Sunday Times sports section moves to its own dedicated supplement inside the newspaper. Called Soccer Life and Sport and sporting 24 pages of editorial, including interviews with personalities, behind-the-scenes reporting, results, fixtures and great pictures, the supplement is aligned to the national mood ahead of the 2010 Soccer World Cup.
Freesheet is 'world's largest global newspaper' The Guinness Book of World Records recently declared that Metro is both the world's largest and fastest growing newspaper, writes Editors Weblog: "Seventy editions of the free daily are published in 100 major cities, in 21 countries, and 19 languages, across Europe, North America and Asia." For more, click here.
Planned reforms for Daily Telegraph create trouble Staff at Britain's The Daily Telegraph have been challenged by the modernisation of its newsroom by its new youthful editor, reports Editors Weblog. Will Lewis won his first battle recently when employees decided to postpone a strike. For more, click here.
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| Online Media | | Gearing up for holiday season Online retailer kalahari.net has launched various on-site initiatives that it believes will secure its share of the expected growth in local sales, which is forecast to mirror US sales. According to Jupiter Research, an 18% increase in US online sales is predicted for this holiday season over the same period last year.
Online SA consumers fuelling ad revenue growth Online media consumption continues to surge as the Internet becomes an increasingly mainstream media platform and the current online media audience, while still a small proportion of the South African population, has accounted for strong growth in online ad revenue as advertisers increasingly find benefits. This is according to the latest research released by Nielsen/Netratings on behalf of the Online Publishers Association (OPA), which represents the major web publishers of SA.
The changing face of online media Senior marketers are missing the point, according to Yoav Tchelet, a director at interactive agency iLogic. "I see it everyday, comments such as 'What is rich media?', 'What is web 2.0?', 'Online advertising?' and so on...," he says. "Traditional marketers need to wake up to the fact that if they do not embrace the Internet and other technology platforms such as mobile, then they will find themselves scrambling to get a piece of the 'action' very soon."
MySpace, ByeSpace... but now there's thatseasy.co.za
Wall Street Journal may be predicting the demise of MySpace (MySpace, BySpace by Vauhini Vara, published 26 Oct 2006) but that's just making the South African entrepreneurs behind recently launched www.thatseasy.co.za rub their hands with glee.
Yet more online motoring sites Junk Mail Publishing has taken Allicat's (a division of Junk Mail Publishing) SA Automart, Buy & Sell 4x4 and Truck & Trailer online. The sites - www.saautomart.co.za, www.buyandsell4x4.co.za and www.truckandtrailer.co.za - have been modelled on search engine Google and Craigslist, an online free listing service for classifieds. Complementing these is the recent launch of SA Automart for mobile phone users.
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| | | Have your cake and eat it - TBM When it comes to staying ahead in the world of advertising, particularly digital advertising, versatility is the name of the game. And versatility is exactly what TBM - Johannesburg-based business leader in the global digital signage arena - gives its clients.
Mango fly - Airport Media
The funky carnival-themed official launch of low cost airline Mango earlier this week at O.R. Tambo International airport was masterminded by airport advertisers Airport Media, together with Mango's ad agency The Old Shanghai Firecracker factory. "The campaign simply highlights that the possibilities for advertising in airports are really only as limited as your imagination," says
Suzanne Roberts of Airport Media.
New international management team for Clear Channel Outdoor SAN ANTONIO: Clear Channel Outdoor recently announced its new management team for the company's international business units, who report to global president and COO, Paul Meyer. Barry Sayer is the newly appointed regional president for the UK, Ireland, and the company's 13 African markets, which includes South Africa.
Financial street smarts for commuters
ComutaNet recently rolled out an integrated commuter campaign on behalf of the Financial Services Board (FSB) and the South African Insurance Association (SAIA) across South Africa. Largely educational, the aim is to help commuters make the most of their hard-earned money.
| Printing | | Nampak Corrugated makes printing excellence happen - Nampak Corrugated
During the annual Flexographic Technical Association of South Africa (FTASA) Print Excellence Awards held last week, Nampak Corrugated was awarded first prize in the Corrugated Coated (Process) category.
Paarl Gravure wins international printing award
Paarl Gravure, one of South Africa's largest magazine printers, recently scooped an international printing award and a commendation in the annual European Rotogravure Association's (ERA) Publication Gravure Award 2006 - a first for SA printers. In addition, it has also received a local award for service excellence from the JD Group.
| Production | | Jeremy gets a Golden Horn - The Video Lab CFSS's Jeremy Saacks picked up a SAFTA Golden Horn award held at the gala event at Gallagher estate recently. The event was hosted by the NFVF, the SABC and the city of Joburg, celebrating the crème de la crème of South African film talent.
Clive Will goes wild with MTN... - Sanga Films
Sanga films director Clive Will has just completed shooting the new MTN commercial for Y&R. The entire commercial was shot at the Wanderers stadium in Johannesburg.
Robben Island soccer story to be filmed On the opening day of the Sithengi Film and Television Market earlier this week, CE of Videovision Entertainment Anant Singh announced the production of its first feature length docu-drama, More Than Just A Game, which tells the little-known story of organised soccer played among prisoners on Robben Island. The docu-drama is fully supported and endorsed by FIFA.
Africa's deadliest snake - Velocity Films
The new PSA for Lamontville HIV and Aids Support centre, directed by Marc Sidelsky with Tim B and Sean H of Net#work BBDO, relies on a simple analogy that has a maximum effect.
Excellence is a habit - Sylver
Excellence is the ingrained habit of Sylver, Lizelle Wagner's Production House, celebrating its third birthday this month.
Photography challenge captures the art in wine
Spier's challenge to photographers to capture the visual art in wine has resulted in a series of striking examples of photographic art. With a bottle of Spier wine and an open brief, five photographers of varied cultural backgrounds were given free rein to choose their visual take on the art in wine.
Flying fruitfully - Cinergy
Jonathan Cohen at Cinergy directed the commercial for new airline Mango, for creatives Glen James and Kevin Kleynhans at Old Shanghai, and producer Di Cole.
All that glitters... - Collective Energy
Continuing his passion for transforming beauty scripts into visual masterpieces, Greg Francois recently added a European perfume spot, for Saatchi & Saatchi Istanbul, to his directing repertoire.
Street cred named desire - Velocity Films
Adrian de sa Garces of Velocity Films has directed a commercial for the new Polo GTI with Ogilvy Cape Town, based on a simple idea that uses the beatboxing rap genre to tap into its target audience.
Showing support for AIDS orphans
Foghound Studios have just completed a short film for CAP, a charity group supporting AIDS orphans and other relief initiatives in Diepsloot, Johannesburg, which will be screened as a trailer to Beat the Drum at Nu Metro cinemas.
Colour grading an Academy Award-winning movie - The Video Lab Sithengi attendees will get to see a revised version of the same presentation VLab made at Amsterdam's IBC earlier this year to rave reviews. VLab's Lustre colourist Brett Manson and facility manager Tracey Williams will speak frankly about the various factors that played a role in their decision to digitally grade Tsotsi with Lustre; and will have a partial screening of excerpts for illustrative purposes.
Luma goes off the wall for latest Renault Clio 2 commercial - Luma
For the new Renault Clio 2 commercial, Luma broke from the norm in creating animated television commercials - the ad has a rich, textured, lo-fi feel to it and is very deliberately handmade.
More animated Vuka!s this year More than 160 Vuka! entries have been received this year, with an increase in the number of animated VUKA!s (as they are often cheaper to produce), as well as the first cellphone entry ever received. A panel of judges is currently adjudicating and winners will be announced at a ceremony in Johannesburg on Wednesday, 22 November 2006.
Call for entries: Fespaco 2007 The bi-annual Pan African Film and Television Festival of Ouagadougou (FESPACO) takes place 23 February - 3 March 2007 in Burkina Faso, Ouagadougou. The NFVF is making a second call to all producers and directors who wish to enter their films into the festival to submit their features, shorts and documentaries on DVD to the NFVF for the attention of Minki Thulo (minkit@nfvf.co.za), 87 Central Street, Houghton, Johannesburg by 30 November 2006. The FESPACO deadline for submission of entries is 31 December 2006.Go to www.fespaco.bf for rules and regulations.
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| | | PR-Net meeting on sponsorship At this month's PR-Net meeting in Cape Town, Stewart Banner, former chairman of Octagon, will share tips on how to secure sponsorships and how to leverage editorial exposure for clients, while in Johannesburg, Peter Mann, MD of Meropa Communications, will be discussing the measurements and systems communications professionals use to match the impact of the communications effort and the clients' budget.
Empowered Kaelo PR provides focused brand and cause communications - Kaelo Worldwide Media
Black-owned company SK Media Investment Holdings, major shareholders of Kaelo Worldwide Media, have taken a 50% shareholding in communications company Visible Inc to form the newly launched Kaelo PR.
Cutting edge correspondence - The Write Co What do you do when an employee signs off your company's email with, "Cool, dude."? Conquer the laziness that is currently sweeping through your company's email-speak. The Write Co has recognised a need for basic correspondence skills in every business sector from advertising to banking to PR.
Library sessions to get readers up close with SA's top authors - Vulindlela Communications From 29 November 2006, library patrons in and around Gauteng will be able to spend an afternoon with selected authors as part of an extension of VC NetWox and Book Club - a not-for-profit initiative started by Vulindlela Communications aimed at promoting original works of black South African authors and to help engender a culture of reading and engagement among black South Africans.
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| | | Daryl Ilbury back at home on East Coast Radio - East Coast Radio
After a three year absence, well-known broadcasting talent and journalist, Daryl Ilbury, returns to East Coast Radio for the Weekend Breakfast Show. "I've always had a strong alliance with the station," he says, "so my return was going to happen sooner or later."
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| | | Increasing customer loyalty in short-term insurance sector Wandering eyes have been curbed significantly in the short-term insurance market; questions on reputation are rearing their head within the retail banking sector and customer loyalty in the long-term insurance market has returned to normal. These are three of the findings that have emerged from Markinor's third annual Financial Services Loyalty Benchmarking Survey.
Youth not into cellphone banking Just over one in 10 South Africans with bank accounts has ever used his or her cellphone for banking, according to research into cellphone banking released by World Wide Worx earlier this week. One of the big surprises is that the youth market, which is usually assumed to be at the cutting edge of all things technological, is the least likely to have tried cellphone banking.
| Retail | | New hypo-allergenic lip balm American lip care range Blistex has recently introduced hypo-allergenic Blistex Gentle Sense lip balm, a formula which nourishes and protects lips and is free of any artificial flavours, fragrances, colours or other unnecessary sensitising ingredients that may cause irritation, making it mild enough for all types of sensitive skin. Blistex is distributed by Pharmaceutical Enterprises in South Africa.
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| | | CNBC Africa launched in SA [Issa Sikiti da Silva] Sub-Saharan Africa's first international business news channel, CNBC Africa, will begin officially broadcasting from its Sandton (Johannesburg) headquarters facilities in May 2007, the channel's chairman Zafar Siddiqi told the media yesterday, Monday 13 November 2006, at the Park Hyatt Hotel in Rosebank, Johannesburg. "This is a milestone in African television broadcasting," said Siddiqi.
Erratic ratings for Survivor Starcom's initial analysis of Survivor's performance, based on the first four episodes, indicated that while the programme was popular, the actual ratings were lower than the hype suggested. Nine weeks down the line, Melanie Walter, Starcom's media director who has been keeping an eye on the reality show, concludes that the ratings are erratic, with no consistent growth as the programme develops.
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| Gallery | | Medishop's Annual Party
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Men on the Side of the Road find a Home
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M-Net and OAS: Twice the party!
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More galleries...
| New accounts | | AVI Beverage Business Unit (previously National Brands) has awarded Grey Worldwide the Ciro and House of Coffees brand.SIMONSAYS sitting pretty with appointment to handle the CN Business campaign - more infoAlphabet Soup wins Resolution Health - more infoNew accounts for ID Advertising - more infoSACC pops the cork with Marlene Truter Communications - more infoManley Communications to run SA PR campaign for ARTSEASONS 2007 - more info More... Submit news
| People on the move | | New chairman and managing director for Westcom - more infoMedia24's Creative Living Magazines forge ahead with terrific trio - more infoHotHouse South Africa back on ZA shores - more infoNonhlanhla Mlangeni has been appointed sales team assistant at Primedia Outdoor.Mortimer Harvey's new staff additions - more infoNew appointments at Primedia Outdoor - more infoNew appointments and promotions at ComutaNet - more infoNew appointments and moves at Oracle - more infoNew talent at Glasshouse Multimedia - more info More... Submit news
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| | Events to diarise | The Monday Muse The Write Co - Sandton, 20 November A one-day writing workshop that's ideal for jaded copywriters, public relations writers - in fact all writers. | | | bidorbuy selling seminar bidorbuy - Rivonia, 21 November Maximise rewards from successful online selling. | | | Cold calling made easy Dale Carnegie Training - Johhanesburg, 21 November This one-day course teaches you how to maneuver around the modern obstacle course that prevents you from getting to the prospect. | | | BWA Tshwane year-end event Businesswomen's Association - Tshwane, 22 November Do you want to know what the BWA Tshwane branch has put in your Santa stocking? Attend our event to see what we have in store for you! | | | SAMRA Cape year-end function SAMRA-South African Marketing Research Association - Cape Town, 24 November Come and enjoy a relaxing lunch under the trees at Buitenverwachting wine estate. | | | Production management short course Film & TV Unit at Monash SA - Johannesburg, 27 November The film and TV unit at Monash is hosting a fully sponsored production management course. | | | Cascading Style Sheets Working Webs Consulting - Kensington, 27 November The course is specifically designed for web developers and DHTML, teaching you how to create effective style sheets for your website. | | | www.write The Write Co - Sandton, 28 November How to write superb web copy. | | | How to create and maintain your own website Eridge Marketing - Randburg, 28 November / Randburg, 5 December In this three-day course you will not only learn how to create your own website, but also know how to do your own maintenance. | | | AAA School Showcase 2006 AAA School of Advertising - Jhb, 29 November AAA school of advertising presents a creative showcase of student work. | | |
| | Upcoming events | Adobe Photoshop CS2 Vega Joburg - Off Benmore Road, Sandton, 20 November Advanced photojournalism Institute for the Advancement of Journalism - Parktown, 20 November Effective speaking and presentation skills Maurice Kerrigan - Johannesburg, 20 November Train-the Trainer TomorrowTraining - Johannesburg, 20 November Events Management IMM Graduate School of Marketing - Johannesburg, 20 November Program in direct and interactive marketing IMM Graduate School of Marketing - Johannesburg, 20 November New media in the 21st Century IMM Graduate School of Marketing - Johannesburg, 20 November Creative Negotiation Skills Maurice Kerrigan (Pty) Ltd - Johannesburg, 20 November World-class selling skills AchieveGlobal SA - Dreyersdal Farm Road, Bergvliet 7945, 20 November World-Class Selling Skills AchieveGlobal SA - Dreyersdal Farm Road, Bergvliet 7945, 20 November | More...  Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising and Marketing placements |  |
| Web and Interaction Designer - Mid-level - Bryanston Digital media designer needed with solid creative skills and a good understanding of web and new media technologies, trends and standards. Front-end development skills a necessity. Multimedia development skills advantageous. read more
| Wanted: Senior Art Director - Cape Town Wanted: Senior AD to work with accomplished writer at King James CT. Some of our brands include: Windhoek, Levi's®, Kulula.com, Allan Gray. Must be experienced and award-winning. read more
| Financial Adviser - Gauteng Career opportunity for self-driven, motivated individuals within Old Mutual to from part of our adviser force. Must have sales ability and persuasiveness. Own transport and matric essential. Excellent benefits. read more
| Account Manager - Jhb North Work with an established design and advertising agency on magic accounts. You need five years' experience, must be responsible, career-driven, team player and have sense of humour. read more
| Magazine Sales Executive - Dubai Exciting travel opportunity, relocate to fantastic country, earn serious tax-free money with excellent career prospects. Impeccable sales track record, integrity, eager to explore the world? This is for you! read more
| Marketing Recruitment Consultant - Johannesburg We are growing and growing. If you are looking for a change and have a marketing or advertising background, then this might be the very opportunity for which you are looking. read more
| Operations Assistant - Sandton One of SA’s leading SMS marketing companies is offering a position as an operations assistant. The candidate should be technically minded with an understanding of operations, project and traffic management. read more
| Call Centre Agent - Cape Town We are a small dynamic outbound call centre specialising in IT and technology and are looking to expand. read more
| Graphic Designer - Mid - Rivonia Small, insanely creative BTL agency seeks young, dynamic designer with 5+ years experience to illustrate their printing prowess, flash their talents and weave a creative dream together for video/web. read more
| Web Development - CapeTown Web developers and designers: earn extra cash! We're looking for someone to outsource web development and design too. We'll pay a retainer and an hourly rate. read more
| Deputy Chief Sales Officer - Newspaper - Jhb Grow, retain and manage revenue for one of South Africa's leading newspaper groups. This position calls for an experienced sales manager to work closely with the CSO. read more
| Qualitative Research Manager - AA - Jhb Manage the process of research design, analysis of data and strategic interpretation in a purely qualitative environment. read more
| Magazine Sales Executive - Dubai One of the largest media houses in the region have a portfolio of online and print publications that they are looking to grow in 2007. read more
| Business Unit Director - Johannesburg Well respected award-winning agency offering a challenging career opportunity for a highly motivated business director. Client is a global player in the household, personal care and pharmaceutical industries. read more
| Magazine Promotions Executive - Sandton Sell below-the-line space within a hugely popular celebrity magazine. Conceptualize, sell and produce competitions etc. read more
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| | Noticeboards | | | Opportunity for sponsored learnership in broadcast engineering[Sponsorship] NEMISA with MAPPP SETA is offering 20 learners the opportunity to undertake a funded 12 month learnership in Johannesburg starting January 2007. | | | | Advertise on Soweto Community TV[Other] Soweto Community TV is a free-to-air TV channel, broadcast into Soweto for a period of 30 days in support of World AIDS day, and will run from 20th November to 19th December 2006. | | | | More...  Submit a Noticeboard | | | Quote of the day | | "Language is a city to the building of which every human being brought a stone." - Ralph Waldo Emerson Send to a friend
"I'm all in favor of keeping dangerous weapons out of the hands of fools. Let's start with typewriters." - Frank Lloyd Wright Send to a friend
"Advertising promotes that divine discontent which makes people strive to improve their economic status." - Ralph S. Butler Send to a friend
"There is always one moment in childhood when the door opens and lets the future in." - Deepak Chopra Send to a friend
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." - Arthur Schopenhauer Send to a friend More... Submit a quote
| Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter.
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The following companies have opened press offices on Bizcommunity.com!
 Lizelle Wagner is the principle directing talent at Sylver. Her natural creativity was honed by the best Directing and Production minds in the country. Combined with 9 years industry experience she has grown into a director with a unique creative determination, to capture the vibrancy of life in its true and most beautifully observed form. Click here to visit Sylver's press office.
 For more than 70 years our corrugated cartons and trays have transported and protected some of Southern Africa's most prominent branded products, destined for local and off-shore markets. We serve both large and small customers, across all market sectors, in every industry. Click here to visit Nampak Corrugated's press office.
 Mobilety is a fully integrated supplier of content to the mobile market. The company consults and manages the channel to consumer for any client who is supplying content to mobile markets. Click here to visit Mobelity's press office.
 Driven by passion and expertise, RadioHeads has established itself as a radio specialist devoted to building partnerships with radio advertisers and radio stations and delivering campaigns with measurable results. Click here to visit RadioHeads' press office.
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