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British and Irish Lions Tour a protected event - ambush marketers banned
British and Irish Lions Tour a protected event - ambush marketers bannedArticle

On 28 April 2021, Trade Minister Ebrahim Patel, advertised a Final Notice in the Government Gazette designating the British and Irish Lions Rugby Tour as a 'protected event'...

Janine Hollesen 30 Apr 2021

Legal risks for SA business using Afcon to promote brands
Legal risks for SA business using Afcon to promote brandsArticle

The 2013 African Cup of Nations (Afcon) football tournament that launched last week was recently declared a 'protected event' in terms of the Merchandise Marks Act by Trade and Industry Minister, Rob Davies. The upshot is that companies that are not an official sponsor can in no way use the event to promote their own brand, and may be subject to harsh action if they do.

6 Feb 2013

Minister plans clamp on ambush marketing
Minister plans clamp on ambush marketingArticle

Companies hoping to piggyback on next year's Africa Cup of Nations (Afcon) to score free advertising could face criminal prosecution. Trade and Industry Minister Rob Davies has indicated his intention to designate the Afcon 2013 a "protected event" in terms of South Africa's ambush marketing legislation. This will ensure stringent advertising laws are enforced similar to those used during the 2010 Fifa World Cup.

27 Nov 2012

Bavaria scores big, thanks to massive media coverage
Bavaria scores big, thanks to massive media coverageArticle

Dutch brewery Bavaria has achieved R756 728 worth of free editorial coverage in print and broadcast news medi, thanks to its ambush marketing campaign during the Holland vs Denmark match at the 2010 FIFA World Cup. This is according to Ornico, which tracked all local media mentions of the word Bavaria in news broadcasts on radio and television, and in print newspapers.

29 Jun 2010

Bavaria scores over a million rand worth of free coverageArticle

Ambush marketing during the Holland-Denmark match at the 2010 FIFA World Cup has netted Dutch Brewery Bavaria R756,728 worth of free editorial coverage in print and broadcast news media. Brand and reputation analysis and intelligence company Ornico said it had tracked all local media mentions of the word Bavaria in news broadcasts on radio and television, and in print newspapers, and that the current tally was close on three quarter of a million rand.

Issued by Ornico 29 Jun 2010

2010 ambush marketing: Bavaria does it again!
2010 ambush marketing: Bavaria does it again!Article

Dutch brewery Bavaria has done what it did at the 2006 FIFA World Cup in Germany: advertise its brand 'illegally' despite knowing very well that the practice amounts to ambush marketing. While in Germany, its 'marketers' did escape the long arm of the law, but this year in South Africa two Dutch women involved in the controversial marketing campaign were arrested, named and shamed.

Issa Sikiti da Silva 18 Jun 2010

FIFA scores court win against Pretoria sports barArticle

International soccer body FIFA secured its first 2010 court victory in the Pretoria High Court yesterday against a Pretoria sports bar for ambush marketing.

Sanchia Temkin 21 Apr 2009

Seminar on World Cup 2010 regulationsArticle

Willem Krog, LLB, LLM admitted attorney and former MD of Ad Outpost and Andre van der Merwe, B Sc (Chem) B. Proc. LLB Patent Attorney, have teamed up and compiled a layman's guide to the 2010 FIFA World Cup Regulations and will be presenting it on 13 March 2008 at Indaba Hotel, Johannesburg.

7 Feb 2008

Media granted fair use of 2010 phrasesArticle

The Department of Trade and Industry (dti) has granted the media fair use of terms related to the 2010 FIFA World Cup, which are now protected by intellectual property rights.

Lavinia Mahlangu 6 Feb 2008

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